V I C TO R I A H A L L & A D R I E N N E S Z A B O THE SZABO GROUP
a refresh ing approach... Real Estate. Real Smart. June 7, 2017 Andrew Battle - Stanton View Development Dear Andrew, Thank you for your trust in us and an opportunity to discuss the potential sale of your development at Gainesville Court in Anacostia. For most people, selling their home means capitalizing on one of their biggest assets. The same applies for developers. In other words, the investment must be handled with great care and attention to detail in order to protect your equity. Rest assured that our team will do everything in our power to make the sale of your homes a successful, smooth and pleasant experience. Enclosed in the attached presentation, please find the following items: • Introduction of our team and what we do to be the best in our field. • Customized “pre-listing” and “on-market” marketing campaign to ensure maximum market exposure that will get the highest return on your investment. • Our commitment and bio to reassure you that we are the best team for the job. By choosing our team and Long & Foster, Christie’s International, you will find an entire organization dedicated to integrity, honesty, and your complete satisfaction. As professionals in every sense of the word, we provide the best possible service available so that your goals are met in the shortest time frame. Our goal is not only to meet your expectations but hopefully exceed them as it applies to your real estate needs. We look forward to working with you! Kind Regards,
Adrienne & Victoria Adrienne Szabo REALTOR® Victoria Hall REALTOR®
04 OUR COMMITMENT TO OUR SELLERS
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1. Our commitment to our sellers is to show you how to enhance the value of your property – no one can tell you what your property will sell for, but we will help you look at your property through the eyes of the pickiest buyers – once the property is offered for sale, it becomes a product for sale. The better it shows, the more excitement it creates, more excitement means more offers, more offers net the highest price and guarantee the best return. 2. Our commitment to our sellers is to help them set the best price – it is easy to sell a house; simply under-price it. Setting the best price keeps the house competitive so that you don’t give it away or scare buyers away. The right price excites the most qualified buyers and generates the best net to you. 3. Our commitment to our sellers is to give your property total exposure – less than 25% of homes sell as a result of signs and ads. Marketing your property internationally through the internet, nationally throughout our relocation division, and locally through our direct marketing and advertising ensures the greatest amount of exposure. The better the marketing, the better the traffic. And the more traffic, the more offers. More offers means the greatest return on your equity. 4. Our commitment to our sellers is to properly qualify buyers – while many people may want to buy your property, only those with the proper qualification actually can. We will make sure that the buy-ers who make you an offer are pre-approved by a reputable lender who will make certain they are financially secure. 5. Our commitment to our sellers is to help buyers and their agents take action – many people talk like buyers, but never buy. We will educate buyers and their agents in the advantages of home owner-ship and help them take action. 6. Our commitment to our sellers is to negotiate in your best interest to protect your equity and gain you the best possible terms – only 1 out of every 21 offers is accepted as written. To make the offer acceptable to the seller, requires negotiation. We are expert negotiators in real estate and will pro-tect your equity by negotiating the best terms that are right for you.
OUR COMMITMENT TO OUR SELLERS
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7. Our commitment to our sellers is to make your property more affordable through financing – less than 7% of all homes sold sell for all cash. In most cases, the buyer has to secure a mortgage. In addition to keeping them informed of all local financing programs, Long & Foster has it own mortgage company, Prosperity Mortgage, that has more than 20 loan programs to make your home affordable to the greatest number of buyers. We have a dedicated lender to our projects who qualifies and secures buyers to ensure a smooth transaction. 8. Our commitment to our sellers is to make the transaction worry-free – we have a system in place to handle the details of your transaction and we stay in constant contact with all parties to keep problems from happening. If we were able to help clients successfully sell their homes and investment while they lived out of state and constantly traveling to Europe, we can certainly help others sell homes from long distances and we can provide all support for our clients’ busy lives even when they are in town! 9. Our commitment to our sellers is to bring you the fantastic resource that is Long & Foster Christie’s International. It is a wonderful company founded on giving quality support to both their agents and clients. Both our managing broker and the President of our company, as well as our legal department are available to us at any time of the day, any day of the week. The company also has great name recognition in this area – one people have trusted for decades. 10. Lastly, you get our tireless, honest and attentive support before, during, and long after you sell your investments!you.
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08 OUR PROPOSED MARKETING PLAN GAINESVILLE COURT, ANACASTIA , WASHINGTON DC Andrew, here is our suggested marketing plan broken down into two components: 1. Customized “PRE-LISTING” Marketing Campaign to ensure maximum market exposure. 2. “ON-MARKET” Marketing Campaign to ensure the highest return on your investment.
1. Customized “PRE-LISTING” Marketing Campaign to ensure maximum market exposure. • ATTRACTIVE REAL ESTATE SIGNAGE TO ADVERTISE THE UPCOMING DEVELOPMENT • REAL ESTATE LAWN TO INTRODUCE LIFESTYLE • DIRECTIONAL SIGNAGE TO DIRECT TRAFFIC TO THE PROJECT
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WEBSITE AND URL DEDICATED TO YOUR LISTING DAZZLING GOOGLE EARTH AERIAL VIDEO FLY-OVER FULLSCREEN HD VIDEO TOUR ON YOUTUBE POWERFUL LEAD CAPTURE AND SOCIAL SHARING DEDICATED MOBILE & IPAD TOURS FOR PERFECT PRESENTATION ON EVERY DE-VICE
• PROFESSIONALLY DESIGNED HIGH QUALITY BROCHURES WITH HOME PROFILES TO INTRODUCE THE DIFFERENT FLOOR PLANS
Let’s create great memories...
...together
“ON-MARKET” MARKETING CAMPAIGN TO ENSURE THE HIGHEST RETURN ON YOUR INVESTMENT. MRIS (Metropolitan Regional Information System): We will provide immediate exposure through a state-of-the-art real estate listing database making your home available to every Realtor in the District of Columbia as well as neighboring cities. The listings will be entered to the system as a residential property to reach potential buyers at all levels. ON-SITE SALES OFFICE: We will staff an on-site office to allow agents and buyers greater ease in showing and to provide statistics and security. Recommended hours are: Tuesday 12pm—3pm, Saturday & Sunday from 12:00pm to 5pm. The remaining days are by appointment only, but a sales agent is always available to provide information and answer questions via phone. We will also educate buyers and agents on purchasing programs and options when appropriate. PROPERTY FACT SHEETS: We will prepare attractive and descriptive fact sheets about your homes and incorporate photography as appropriate. The photographs of your home are the most important piece in our marketing efforts. Our photography is done by HomeVisit, a cutting edge service provider. In our experience we drive more views and more sales with rich visuals that appeal to today’s sophisticated buyers. We use Fusion Photography that combines multiple shots, lighting effects and processing to create a single image that offers 3-5 times as much visual range, detail, clarity and color. This level of photography allows us to create dynamic virtual tours and superior color print materials. LIFESTYLE BROCHURE: We will prepare an attractive and descriptive property brochure that will introduce the property via lifestyle. It features the property itself but also introducing the neighborhood lifestyle that comes with the purchase.
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14 “ON-MARKET” MARKETING CAMPAIGN DIRECT MAIL: We will feature your home through leadgenerating direct mail campaign. This is one of the best ways to spread the word and generate excitement that your new development is right next door! Postcards letting the neighbors know that your homes are listed can lead to a sale. We will send target cards throughout the immediate neighborhood, to real estate professionals, as well as to our own professional and personal contact databases. A specific informational postcard will be sent out the neighboring busi-nesses as Anacostia is attracting new growth. NATIONAL ADVERTISING: We will align your brand with prestige household names • Wall Street Journal • New York Times • International Herald Tribune (global version of NYT) • Robb Report • Jetset Magazine • Full Page Digital & Mobile Ads LOCAL & GLOBAL EXPOSURE: We will provide local, national and international exposure to achieve maximum market presence. Locally we will place your home on tour for agents. Through our affiliation with the Tom Ferry Networking Group, the #1 elite global coaching community and our Relocation Division, we ensure national and global exposure. As a member of FIABCI, International Real Estate Federation we also add an international dimension to our businesses. Our listings are advertised in 60 countries through this elite busi-ness club. BROKER’S OPEN HOUSE Each Tuesday after listing, with refreshments to ensure the greatest attendance, and as needed thereafter. Agents tour every Tuesday to view new listings. Because of the number of properties listed each week, agents become selective, focusing on their marketing area, properties for which they have current prospects. PUBLIC OPEN HOUSES: On the top of the Sales Office hours we will advertise and hold public Open Houses on Sundays. These professional public showings give interested buyers a con-venient opportunity to tour your homes.
“ON-MARKET” MARKETING CAMPAIGN CORPORATE AND CLASSIFIED ADVERTISING: We will schedule corporate and classified advertising. We carefully target advertisements for your property in your area’s major metropolitan and local community newspapers and home-type publications with the most appropriate readership and circulation. We are the only company who advertises in the Washington Post 32 weekends. ONLINE PRESENCE: We strategically place your home online unlike other companies; We receive all of the leads we get on your home. Due to the incredible increase of online usage, all Long & Foster listings are entered into our unique website at www.longandfoster.com. With over 4,000,000 inquiries per month, this marketing tool has proven to be extremely effective. At our expense, a paid subscription to www.realtor.com will allow your property to be featured on this heavily visited site. Naturally, your property will be marketed on www. AdrienneSzabo.lnf.com , www.SzaboGroup.com and over 100 websites like Craigslist, Google Base, Oodle/Backpage, HotPads, Trulia, Zillow, Vast, Redfin, HouseHunt and Kijiji. And to ensure maximum exposure for your home. AD BLITZ: We will create and deliver a custom Ad Blitz that will allow us to specifically advertise your listing to people who are “in-the-market” for real estate, based on their online activity. INDIVIDUAL PROPERTY WESITE: The dedicated individual property website we created in the “PreListing” phase will be updated with a photo gallery, neighborhood and community in-formation and a property brochure that users may print, download, and/or share through social networking. FACEBOOK AND INSTAGRAM PLATFORMS: THE Szabo Group employs full time media specialists to ensure superior results. Our Facebook and Instagram platforms are carefully managed to attract thousands of views. We create tailored social media advertisement of the prop-erty where we identify, then target potential buyers for your property in the Greater Washington DC area. Usually our reach is about 20,000 to 30,000 people. You will be supplied with a report at the end of the campaign. We will show property to prospects and their agents with the least interruption to your life. > We will be prospecting daily for 3 hours to find a buyer for your home > Weekly we will inform you of showings, discuss comments from agents & prospects, so you remain aware of our progress in selling your home. > If needed, at 2 to 4 week intervals, together we will evaluate the price, terms of sale and condition of the property, and adjust the marketing plan accordingly. Our goal will be to fo-cus on efforts that have proven most productive. > We will consider reaction and comments from those costumers and agents that have viewed your home while incorporating recent marketing trends or other developments. This plan is based on a 365-day listing.
18 YOUR AD WILL ALSO SHOW ON THESE POPULAR WEBSITES:
WE ARE CONNECTED FOR YOUR SUCCESS... Delivering digital reach to millions of potential buyers. This is a subset of all the sites where our AdWerx ads usually run Open Houses on Sundays. These professional public showings give interested buyers a convenient opportunity to tour your homes.