Seller’s Marketing Presentation
NOW MORE THAN EVER
WHO YOU WORK WITH MATTERS.
TREASURE DAVIS TEAM 02
con tent s ABOUT TREASURE DAVIS 4/5 ABOUT THE TEAM & RE/MAX 6/7 GIVING BACK 8/9 REDEFINE SERVICE & SELLING 10/11 THE PLAN & ONLINE INFO 12/13 YOUR STORY 16/17 ELEVATED MARKETING 18/19 HOME WARRANTY 20/21 HOME PREPARATION CHECK 22/23 SHOWING & FEEDBACK 24/25 MILITARY TESTIMONIALS 26/27
Treasure Davis Treasure Davis is the consummate real estate professional in Colorado Springs, Fountain, Monument and Woodland Park, Colorado. She is committed to providing first-class service by delivering effective strategies that achieve the best results for each client. Her strong drive to succeed for her clients is matched by her equally strong sense of integrity.
AWARDS & ACCOMPLISHMENTS • RE/MAX Hall of Fame • Voted “Best of Springs” Realtor 2012, 2013, 2014, 2015 • Peak Producers 2015 & 2016 • Elite 25 of Colorado Springs (Top 1% of agents) • Member of Pikes Peak Association of REALTORS® • LHP- Luxury Home Professional • VRP- Volunteer Realtor Ft. Carson • 2015 RE/MAX Properties, Inc. Service Award • 2015 RE/MAX Properties, Inc. #1 Transactions Closed Team
A message from Treasure Whether you’ve lived in Colorado Spings for years or are freshly new to the city, you’ve gained a great appreciation for what an outstanding community The Springs is. When it comes to selling your home, you deserve a trusted, experienced and well informed agent who knows the market and has the integrity to provide the best service possible. My team and I go to great lengths to make sure you are completely satisfied and that your home selling experience leaves a great lasting impression.
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My goal is to make your real estate experience as clear, informative & enjoyable as possible.
Welcome to
Colorado Springs
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DID YOU
KNOW?
RE/MAX ONLINE & INTERNATIONAL PRESENCE IS AMONG THE BEST. REMAX.COM and The REMAXCollection.com With over 4 million unique visitors quarterly, remax.com is a leading real estate resource for consumers. More than 130,000 leads are generated each month from interested home buyers and your RE/MAX Associate is immediately notified. GLOBAL.REMAX.COM The first real estate company with true global reach, global.remax.com markets your home to 97 countries in minutes, translating your listing into 26 languages. LOCAL EXPERTS, GLOBALLY CONNECTED Tapping the global scope and phenomenal presence of the RE/MAX International network gives RE/MAX a unique and powerful advantage over any other real estate organization. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. RE/MAX China is among the newest regions, and it will take RE/MAX into an exciting new frontier. Through a network of over 90,000 associates in more than 93 countries, RE/MAX has the inside track on buyers and sellers around the globe.
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ABOUT OUR TEAM
AERIEL BARR This will be a short write up about Aeriel Barr. Detail can include hobbies, goals, past accomplishments and future ambitions.
Phone: 123.456.7890 Email: Aeriel@TreasureDavis.com
JED JOHNSON This will be a short write up about Jed Johnson. Detail can include hobbies, goals, past accomplishments and future ambitions.
Phone: 123.456.7890 Email: Jed@TreasureDavis.com
HANNAH KNIGHT This will be a short write up about Hanna Knight. Detail can include hobbies, goals, past accomplishments and future ambitions.
Phone: 123.456.7890 Email: Marketing@TreasureDavis.com
Giving Back to the
Community
Service is very important to our team. It is who we are and very much defines how we do business. As a team, we often volunteer to make dinners for those staying at the Ronald McDonald House in Colorado Springs. Treasure is also on the Ronald McDonald House board of directors, the board of directors for March of Dimes, and the board for Pikes Peak Share. We work together to help make our community great! We want Colorado Springs to be a great place to live and a strong knit community. It takes each of us doing our part. Companies we support include: March of Dimes - A charity that help moms have full-term pregnancies and healthy babies. If something goes wrong, we offer information and comfort to families. We research the problems that threaten our babies and work on preventing them. Ronald McDonald House - Since 1974, RMHC has created programs that strengthen families during difficult times. RMHC provides vital resources and compassionate care to children and their families being served by leading hospitals worldwide. Core RMHC programs — Ronald McDonald Houses, Ronald McDonald Family Rooms, and Ronald McDonald Care Mobiles — provide access to health care and enable family-centered care. RMHC has helped lessen the burden for more than 7 million families in 2015.
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Giving is a gift that shows humilty, integrity and care. It inspires us, motivates us and defines who we are and what we stand for.
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HOW WE REDEFINE SERVICE
In today’s market, selling a home can be challenging. The Treasure Davis Team understands that and works each day to provide the best service for you. Our service is what sets us apart. You are not simply a business transaction - YOU ARE A FRIEND FOR LIFE.
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s ellin g TREASURE YOUR HOME AND SELL IT FOR ALL IT’S WORTH! We know you love your home and you’re proud of it. You’ve spent countless hours in it; cleaning it, preparing it, grooming it, and even renovating it. You’ve work hard to keep it in the shape you first bought it in and now, all you want tis to make sure all your efforts and hard work doesn’t go unnoticed. Don’t worry, we completely understand how important your home is to you and know what it takes to help prepare your home to sell for all it’s worth. We know how to bring out the best qualities of your home, the things that buyers are most interested in. We also know how to make your home look even better than it currently does with our useful marketing products and services. When a potential buyer walks in, we know how to make them say “Wow! What a beautiful home.” Our process is in-depth, strategic, and quality-driven. In other words, we do not shortout on even the smallest details to ensure you are comfortable with us handling the most important ones as well. Our approach never changes, and our team is dedicated to helping you find the success you are looking for when deciding to sell your home. So now, you may be wondering; how do we sell your property when there are thousands of homes competing with yours? Throughout this book you will find the secret to our success, what has helped our clients also find success and why we are rated among the top real estate teams in the city.
The Plan to
Sell Your Home SELLING WITH A PROFESSIONAL Home buyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate professional. Selling with a professional like The Treasure Davis Team takes the stress out of real estate and allows for less surprises. Being completely informed is key to the overall success when selling your home. Below shows how buyers find the homes they eventually purchase: 50%
40%
30%
42% 33%
20% 10% 10% 0
6%
5%
2%
Indicating how homeowners bought their homes
Internet Source (Google, Bing, Yahoo, Realtor.com, Zillow, etc.) - 42% Real Estate Agent - 33% Yard Sign / Open House Sign - 10% Friend, relative or neighbor - 6% Home builder or their agent - 5% Directly from sellers or they knew the sellers - 2% Print newspaper advertisement - 1% Home book or magazine - 1%
1%
1%
g et on lin e ! We use the Internet and our innovative website to make your listing highly visible. It is a integral part of your marketing strategy that you can’t afford to miss. Below shows that most people search for a home using three main search engines. We make sure to be as visible as possible on these platforms to make sure you are as visible as possible.
81% 12% 6% 13
TREASURE CLOSED 132 TRANSACTIONS IN 2015. HER TEAM CLOSED A TOTAL OF 187.
RE/MAX PROPERTIES, INC. SALES VOLUME:
$1,080,573,336
OR 11.5 HOMES A DAY, EVERY DAY, ALL YEAR! RE/MAX PROPERTIES INC. COLORADO WHO WE ARE RE/MAX Properties, Inc. has been a major force in the real estate industry since our founding in 1986. Our company has grown through theyears and continues to grow today in this ever changing industry. RE/MAX Properties, Inc. strongly believes in providing our clients with reliable customer service and this philosophy has earned us the reputation of being the best in the real estate industry. WHAT WE ARE RE/MAX Properties, Inc. is proud to offer top notch home buying, selling and relocation services for all of our clients. We have developed an edge against our competitors by offering well-developed, strategic programs that accelerate our clients, both buyers and sellers, to the top of the market. WHERE WE ARE Today, RE/MAX Properties, Inc. has grown to be an industry leader in our area. Whether you are moving across the street or across the county we are here to help. We are available to serve you with all your
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cl o se t ra nsa ct ions
*pioneer museum, colorado springs
Let Us
Tell Your Story Extremely knowledgeable of real estate transaction. will continue to work for you until all needs are met. Very detail oriented, when it comes to home knowledge. My first purchase was in 2014. Highly recommend her and Treasure Davis because of their dedication to perfection. This is my second closing and every thing has been fantastic! - ANONYMOUS
We had a wonderful experience working with Treasure and her team. As a military family we were initially nervous whether we would be able to sell our home in the short period of time we were given before having to leave Colorado. After doing some research online we narrowed down our top and best rated choices for our agent. Unlike other people, Treasure took the time to thoroughly look at our house and evaluate the property as well as taking our home improvements into consideration. She did a great job of explaining the process and what we should expect without sugarcoating facts or numbers. Treasure is a professional and she truly knows what she is doing without forcing her business on you. We sold our house within 2 weeks for a better price we originally had in our minds! So many thanks Treasure, Angela and the rest of the team for your reliability and the smooth, pleasant experience we had with you! We will highly recommend you to anyone looking for a great realtor in the Springs area! - JENNERALESSIO Treasure is a gem! We just bought a rental property in May 2016. She knew what we were looking for and what our budget was and she kept us on target. She kept us informed and told us the truth, even when we probably didn’t want to hear it. Treasure has uncompromising honesty and work ethics and it is refreshing to have someone in the business tell you what the reality of the situation is instead of just telling you what you want to hear to get your money. She is realistic and down-to-earth and in the end, she was able to make an awesome deal happen. We have had three outstanding transactions with Treasure and we will never use anyone else to buy or sell our homes. - CHAZ IN COLORADO
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She is my realtor, my friend, and someone I totally trust! I highly recommend Treasure Davis!
THE COMPLETE MOBILE PLATFORM FOR REAL ESTATE Your property information is available 24/7 with Voice, Text messaging & Mobile Websites Call-in or Text from your Smart Phone to request more details about your Home. As your agent, I get real time notifications on any inquiry made! My Mobile Website delivers rich listing content to “on-the-go” home buyers! Accessible from any Android &/or Apple Software Based Product. (Smartphone, iPhone, iPad, iPod) Consumers can search using Google Maps with GPS Function for nearby… Search for: School Locations Closest Hospital & Medical Facilities Nearby Shopping Data
Hassle-free info 24/7 Call or Text your number to 719.576.8888
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Elevated
Marketing Strategies The Treasure Davis team doesn’t just believe in marketing your home, they believe in elevated marketing, which goes above and beyond the normal approach and strategies. Below is an example of how the Treasure Davis team goes above and beyond. > TEAM APPROACH Teams always outperform individuals. > FULL-TIME MARKETING COORDINATOR Marketing matters. Our coordinator keeps up-to-date with the best and most effective marketing strategies and tools. > PREMIER EXPOSURE - zillow.com | realtor.com | trulia.com Your home will be exposed on the most popular home sites. > LISTING FEATURE ON PEAK PRODUCERS or ELITE 25 Your home featured on two of Colorado’s community sites. > PROFESSIONAL PHOTOGRAPHY There’s a difference between iphone photos and professional ones. We want to captures your home’s best qualities! > ACCURATE FEEDBACK Professional feedback, updates and advice during the process. > 24/7 INFORMATION SIGN RIDER Constant communication and updates throughout the process. > PRE-MARKETING ON SOCIAL MEDIA We want to create buzz about your property before we list it. > LISTING SYNDICATION TO MANY PROPERTY SEARCH SITES We want to expose your home across the board online! > BROKER TOURS & OPEN HOUSES We want to find a potential buyer through our network of brokers and get your home “ready-to-sell” for the open house. We want to create buzz about your property before we list it.
Home
Warranty Options A home warranty can be peace of mind when buying a previously owned home. It is possible to negotiate for one when you make an offer on a home or to purchase one for yourself. Here are the details of the coverage of one such plan. WHY SHOULD I GET A HOME WARRANTY? • Protect Yourself Against costly repairs and breakdowns due to normal wear and tear. • Pre-Inspection. You will be assured of the condition of the covered systems. • Peace of Mind. You can relax, knowing when a covered item breaks down help is just a phone call away. • Renewable and Transferable. The protection plan can be renewed and it stays with the property. • Protect Your Wallet. You will receive 14 months of protection from sudden, unexpected failures of your mechanical systems, for a small service fee. • Access. You have access to the best contractors available in Colorado, 24 hours a day, 365 days a year. • Homeowners’ Insurance. You may not know it, but your homeowners’ policy does not cover your mechanical systems and appliances. Home warranties supplement your insurance in this way. WHAT DOES HOME WARRANTIES COVER? Mechanical System, Appliances, Electrical, Roof, Gas Fireplace, Pools & Spas, Septic Tank, Well Pump, Heating System, Ductwork, Plumbing System, Water Heater, Sump Pump, Exhaust Fans, Garbage Disposal, and Central A/C.
h om e p rep Preparing your home for sale is not an easy or quick task, but the results can be well worth the effort. To assess what must be done, tour your own home and be critical. Try to evaluate each room as if viewing the house for the first time and see what could possibly diminish the value of your home in a buyer’s eyes. This is also a great time to note and fix any lingering problems that were acceptable to you, but might cause a buyer to move on. Maybe ask a friend for help. Sometimes a new person will see things you have missed.
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HOME PREPARATION pages 12-19
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HOME EXTERIOR • • • • • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold Overgrown shrubs should be cut back to show more of the exterior A low-cost investment in seasonal flowers or ground cover Inspect the roof for necessary repairs and visible broken shingles or tiles Fences should be mended and painted Wash all windows inside and outside
HOME INTERIOR • • • • • • • • • • • • • • • • • •
Lights should be on and drapes should be left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced. Only paint entire house if colours are too loud or offbeat Fireplace lit in cooler weather and air conditioner turned on in warm weather Countertops neat and polished and appliances cleaned
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Showing
Your Home PROFESSIONAL STAFF 7 DAYS A WEEK Our office is open 7 days a week to set appointments to show your home. And technically, so are you! Be clear about any limits or restrictions you want to place on showing times. Keep in mind that the more flexible you can be, the more potential buyers will see your home. PROFESSIONAL FEEDBACK • Feedback request form is automatically emailed daily after each showing to the showing agent. • We can customize feedback questions to fit your home. • Multiple feedback opportunities provided to the showing agent to ensure the process is convenient for them. • We can email feedback directly to you. • All feedback is automatically entered into the Listing Activity Report which is available to you and your agent to review. The Listing Activity Report includes a summary of the answers to our feedback questions in an easy to read graph. YOUR TO-DO’S WHEN THERE IS A SHOWING • You can have as much or little notice as you require for showings, but keep in mind that you want to sell your home and it is best if you can be ready within an hour or so for an agent to show your house. • Showings are scheduled during the week and on the weekends. • It is ideal to have you gone when the prospective buyer arrives. They are more likely to stay a while and imagine their new life in the house if you are not there. Give them space to make the buying decision. • If you have pets, please crate them or take them with you as not everyone is comfortable with pets. • Put away any personal items you had out including laundry, dishes and even your toothbrush. You want this buyer to feel like a buyer, not an intruder. • If you are available to turn on all the lights before a showing, please do. It adds to the nice atmosphere. • If you have any special considerations, let me know. I will inform our staff of the special instructions for showing your home. If they change, please tell me and I will update our staff.
d ec ip h er ing feed b a c k
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ALWAYS REMEMBER...
WHO YOU WORK WITH MATTERS.
TREASURE DAVIS TEAM 26
Military
Testimonials The Treasure Davis Team offers an exclusive Military First® closing bonus programs Military First® assists military families with needed expertise while providing a closing bonus to thank them for their service to our country! WONDERFUL EXPERIENCE! “We had a wonderful experience working with Treasure and her team. As a military family we were initially nervous whether we would be able to sell our home in the short period of time we were given before having to leave Colorado. After doing some research online we narrowed down our top and best rated choices for our agent. Unlike other people, Treasure took the time to thoroughly look at our house and evaluate the property as well as taking our home improvements into consideration. She did a great job of explaining the process and what we should expect without sugarcoating facts or numbers. Treasure is a professional and she truly knows what she is doing without forcing her business on you. We sold our house within 2 weeks for a better price we originally had in our minds! So many thanks Treasure, Angela and the rest of the team for your reliability and the smooth, pleasant experience we had with you! We will highly recommend you to anyone looking for a great realtor in the Springs area!” TRULY AMAZING TEAM! “Truly an amazing team - our experiences have always been one in which we feel Treasure goes above and beyond to make sure we are well taken care of and providing the best service is always a priority. Not afraid to go the extra mile!!”
THE TREASURE DAVIS TEAM 1740 Chapel Hills Dr Colorado Springs, CO 80920 Phone: 719.354.7746 homes@TreasureDavis.com www.treasuredavis.com
Each office independently owned and operated