Fresh Taiwan

Influenced by its geography and history, Taiwan has developed a unique and diverse culture. The island has a rich and particular ecosystem as well as international cities with high population density. Serving as an intersection between Eastern and Western countries, Taiwan has combined a flourishing manufacturing industry with high-tech products. Exceptional Taiwanese creative brands selected by Fresh Taiwan are ready to participate in exhibitions after carefully considering many aspects, such as culture, creativity, and marketing of their products. Fresh Taiwan endeavors to “choose the best of Taiwan design and spread it abroad.” The best designs are chosen from a wide array of sources to represent Taiwan on the international stage. Through “Highlight,” a globally universal experience and symbol, the world will clearly see Taiwan’s vitality in design and innovation.