Heron Preston consumer profile

As a person and not just a designer. There are no borders for Heron Preston, his talents and interests are continuously transformed and portrayed through fashion. At the age of 39, Preston has achieved a lot. Still in high school, Preston launched a line of recycled t-shirts that he had silk-screened and sold all over the world. There is no streetwear label like this one, engaging with the creator himself, you will see that everything he does becomes an immediate success, he is a risk taker, but most importantly, he never stops, he is always striving to be better, through collaboration and experimentation, it’s no wonder the brand has gained worldwide recognition and constant celebrity exposure.

The current consumer base of Heron Preston most likely embod ies the stereotypical hypebeasts and New Yorkers who buy into streetwear. Being a heavily focused New York streetwear brand, the age demographic would most likely range from early 20’s to late 40’s. Despite the heavy streetwear focus attracting hype beasts, Heron Preston is a one of a kind streetwear brand that happens to acquire vast exposure from celebrity culture, this is very well known as the majority of Heron Preston designs are featured in music videos or online images of celebrities sporting them. The engagement with the consumer is clearly a very impor tant part in selling your brand, for Heron Preston, building a con nection with the consumer wouldn’t be difficult considering how transparent the brand is and how the consumer is directly engag ing with Preston himself instead of the brand as a whole. Heron Preston’s direct communication with his audience is exactly what will draw the future consumer in. After all, this emerging cohort of consumers will be particularly looking for transparency and strong messages.

Being a luxury streetwear brand does mean that the typical con sumer of this brand will be one with a rather large income. Howev er, with the future consumer coming to light, it may be that despite the price, it’s something they will buy into as a result of their con cerns over the environment holding a stronger position than the the price of the item.

With Heron Preston’s constant desire and strive to evolve with the times of fashion, in 10/20 years time as the future consumer is at the age in which they have their own income, Preston’s brand will most likely position itself as one that meets the demands and ex pectations of this new generation. As a result of the brands strong social media presence particularly on Instagram, engaging with the new consumer will be a no brainer, it will enable them to con nect with Preston through his endless instagram pictures of how he portrays his personal life to the public, allowing the consumer to see right through his vision and how his personal life has an emotional connection to the meaning of everything that the brand is built on.