THE SOCIAL MEDIA STARTER PACK
BE SMART! NEED HELP IN UPPING YOUR SOCIAL MEDIA GAME? FOLLOW THIS SOCIAL MEDIA STARTER PACK TO INCREASE YOUR SOCIAL MEDIA ENGAGEMENT!
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CONTENTS *
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WHY SOCIAL MEDIA MARKETING?
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YOUR GOALS
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PLATFORM GUIDE
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6 INSIGHTS/ANALYTICS
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7
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8 APPS
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9
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10-11
CONTENT CALENDAR
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12-13
PRESETS
DO’S AND DONT’S
COVID-19 TIPS
WHY USE SOCIAL MEDIA FOR MARKETING?
The social media landscape changes almost as quickly as you hit “retweet.” New trends pop up as platform developers design new features and algorithms that influence user behaviour. It is a fact that using the power of social media you will be able to reach a much more defined and larger target audience, and that is the ultimate goal right? To expose your brand to the maximum amount of people? Only 33% of consumers trust traditional adverts, so why spend all that time and money using old school methods to share your content with a bunch of people who A) probably arent interested in your content and B) expose your content to people who most likely wont trust it. Using Instagram, Facebook, Twitter or any other social platform, you will be able to drive a specific audience to your page to expose yourself as a brand. Social media is the way forward whether we like it or not, it’s down to the choice of either being left behind and struggling or embracing it and being succesful in what you do ... So let us help you succeed!
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MY SOCIAL MEDIA GOALS B E E S S E N CE
FIRST THINGS FIRST! WE WANT YOU TO THINK ABOUT WHAT YOUR ULTIMATE GOAL IS WHEN IT COMES TO YOUR BRAND AND WHAT YOU WANT TO GAIN FROM SOCIAL MEDIA MARKETING. COMPLETE THE FOLLOWING QUESTIONS TO GUAGE A BETTER IDEA OF WHAT IT IS YOU WANT TO ACHIEVE.
WH ER E IS M Y B R AN D
W H AT A R E M Y BR A N D
W H O IS MY TA R GE T
CUR R EN T LY?
G OA LS?
AU DIE N CE?
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WHICH PLATFORM IS BEST FOR ME?
If you are starting out on your social media journey, it can be very daunting as to how many social media platforms there are out there. What do they do? How do I use them? What’s the difference? Let us help you find the perfect app to get started: MEDIA SHARING PLATFORMS: INSTAGRAM, YOUTUBE SOCIAL PLATFORMS: FACEBOOK, LINKEDIN, TWITTER CONTENT CURATiON PLATFORMS: PINTEREST
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I NSIG HTS/ANALYTICS 6 THE
One of the biggest things to learn is that when you want to succeed in making a succesful platform, you can’t just post a photo or write a tweet and hope that it trends or grabs your followers attention. You need to find your personal algorithm using your platform insights! Let me guess, you’re thinking, but whats an algorithm? An algorithm is a way of sorting posts in a users’ feed based on relevancy instead of publish time. So before, Instagram used to publish your feed in chronological order, but now they’ve sorted it so that you see content that is most relevent to you at the top of your feed. This can be quite damaging as your posts could get lost if your content isn’t seen as relevent to your audience, but that’s why it is important to watch your insights and find your own personal algorithms. Each social media platform now allows you to access the insights and analytics of your accounts using either external apps or ones that already exist within the social media app. This allows you to really knuckle down on who your target audience is and how to reach them efficiently.
of your T.A, the area in which the majority of your T.A live, and what times your T.A engage with your content the most This is gold dust and you should be using all of this to your absolute advantage! Spend your spare time researching your target audience, what does that age group or gender like to see? There is abslutely no point in posting content about ... if actually the majority of your target audience is between the ages of 30-40 years of age! It really is as simple as getting to know your target audience and using the suggested posting times using your insights! Your progress with this is super easy to track, in your insights there is a page that highlights the activity of your page: - How many people are interacting with your page - How many accounts your content reaches - How many people are visiting your website
It really is that simple. Taking that little step further into managing your platform could be Using your insights you will be able to access; the difference between a succesful brand and the age group of your T.A, the majority gender a weak one.
DO’S AND DONT’S
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DO USE THE MAXIMUM NUMBER OF HASHTAGS !!
DO ADD A LOCATION TO YOUR CONTENT
DON’T IGNORE COMMENTS/ DIRECT MESSAGES
Hashtags. A lot of people find it a lot of effort to include hashtags in each and every post but let me tell you now, these ARE worth your time. Hashtags are just another door that could expose your content to new followers. Platforms such as Instagram, Twitter and Facebook allow you to search for certain hashtags. Therefore, the more hastags you use within your posts, the wider an audience you will reach. The maximum number of hashtags you can use differs between platforms but make sure you are using these hashtags to your advantage!
Adding a location to your content works in exactly the same way as a hashtag. Each social media app allows you to search for different locations.
It can be quite draining replying to each and every comment or direct message you recieve across each platform you have. But don’t ignore these !! Followers gain a much larger interest in your brand/business when they feel like they have a personal connection with you and can trust you as an individual.
We urge you to add a location to every post. Even if it was just typed out from home, make it up and say the location of your post is London! All this does is add another location for your content to be found by new followers.
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This is a vital thing to be consistent with when it comes to managing your platforms!
Instagram has a limit of 30 hashtags per post.Twitter allows you to post as many as you’d like but it has to be within the 280 characters of the tweet. Facebook has no word/ hashtag limit. THE 7
APPS
B E E SS E NC E’S T O P AP P S TO UP YO UR S O CI A L MEDIA GA M E !
TEZZA
COLOURTONE
APPS A RE G R EAT, BUT
PREVIEW
TH ERE A RE S O MANY TO CHO O S E F RO M TH AT S O M E T IMES I T CAN BE H AR D T O KN OW WHIC H O NES ARE BES T. H ER E WE H AVE LIS TED O UR FAVO URIT E AP P S T O
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H E L P YO U WIT H:
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- T IM E M A NAG EMENT/ ORGA NIS AT IO N - PHO T O EDIT ING - I NS PIRATIO N 8 THE
COVID -19
‘KEEP CALM AND STAY CONNECTED’
We understand that social media marketing is difficult to get to grips with even without a global pandemic on the go, but Be Essence wants to reassure you not to worry if things aren’t running as smoothly as they normally would. It is completely normal for algorithms to be slightly inconsistent at the moment as people are experiencing new routines during lockdown. However, use this time at home to put all your efforts into your social media platforms and practice getting organised and into a routine with your posting. This will be great preparation for when things get back to normal and you will be ready to put all your learning to the test! We urge you to use these circumstances to experiment in creating exciting new content and interacting with your followers on a personal yet professional level so that you can carry these rela-
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CONTENT C 1.
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PRESETS
12 THE
BE DESCRETE
BE BRONZED
EXPOSURE 0
EXPOSURE +0.5
CONTRAST -20
CONTRAST +10
HIGHLIGHTS -76
HIGHLIGHTS +1
SHADOWS +18
SHADOWS 0
SATURATION 0
SATURATION +1
TEMPERATURE 4450
TEMPERATURE +7000
HUE 0
HUE 0
BE MUTED
BE ELEGANT
EXPOSURE 0
EXPOSURE +0.5
CONTRAST 0
CONTRAST +1
HIGHLIGHTS -100
HIGHLIGHTS +1
SHADOWS +42
SHADOWS +18
SATURATION -31
SATURATION +1
TEMPERATURE 5956
TEMPERATURE +5400
HUE -18
HUE 0
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