Osram - Hospitality

www.osram.com/hospitality

"Alice" Suite, H么tel Le Seven, Paris, France

Hospitality.

Light solutions to feel good.

ABOUT OSRAM

Creating the future of light with OSRAM

The lighting market is going through a period of technological change, with semiconductor-based technologies such as LEDs and OLEDs presenting customers with new possibilities in terms of efficiency, quality of light and flexibility. As a premium supplier, OSRAM is playing a leading role here.

For more than 100 years, the trademark OSRAM stands for innovative and sustainable developments in the global lighting market. Today, OSRAM is one of the world’s largest suppliers of products and solutions for a wide range of customer requirements – from lamps and LED modules to luminaires and high-efficiency light management systems.

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OSRAM focuses all its resources on the subject of light, actively supporting its customers in making the best choices to meet their individual requirements. With more than 40000 employees in around 150 countries, OSRAM develops tailor-made solutions to cover the specific needs of its customers.

ABOUT OSRAM

Passion for light, solutions for life.

Change is written into our DNA. OSRAM develops intelligent and sustainable products to help conserve resources worldwide and to improve the quality of life through light. Artificial lighting is responsible for around 20 percent of worldwide power consumption. This means that highly energy-efficient lighting can save as much CO2 worldwide as can be absorbed by a forest twice the size of Italy. At present, more than 70 percent of our turnover comes from energy-saving lighting solutions.

LED technology is already a crucial factor here. LED-based products now account for around 25 percent of OSRAM’s total sales. OSRAM covers the entire LED value-added chain, from components to light management solutions. And with around 8000 LED patents, OSRAM has a considerable influence on the further development of LED technologies.

As a “pure light player”, OSRAM is a strong global brand, and as a leading innovator in all application and technology sectors it is shaping the digital future of the lighting industry.

Fiscal Year 2011 (ended September 30, 2011)

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Providing the right atmosphere in all locations: Lighting for hospitality

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INTRODUCTION

People visit hotels for the most varied of reasons: To revive, to work, to enjoy or to experience something. For whatever reason you go into an establishment you want to feel at home - be it for weeks, days or just for a few hours.

The right lighting is an important component in the creation of an atmosphere where people feel comfortable. With a comprehensive portfolio of innovative and energy-efďŹ cient luminaires, lamps, LED modules and light management systems, OSRAM will support you in the creation of such lighting atmospheres - for the most varied of types of hotel as well as for each individual hotel area.

All we do is light.

And light is all we do.

About OSRAM Introduction Facade Signage Lobby Reception Corridor and circulation area Guest room Restaurant and bar Conference room Fitness and wellness Cellar and garage Products Light management systems LED competence Siteco Traxon Brochure and catalog overview

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SUB-APPLICATION

Yas Viceroy Hotel, Abu Dhabi, United Arab Emirates

“What characterizes the perfect light solution for facades? Maximum attention with minimum expenditure.”

Enrico Tamaro · Responsible Traxon Business Development · OSRAM Italy

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FACADE

Showing character, even from a distance: Facade

The facade plays a decisive role in the perception of a hotel.

It is here that the hotel presents its character to the outside world, here where people become aware of the style, the atmosphere and specialties of the establishment.

As an integral constituent of the facade, OSRAM lighting solutions accentuate the special character of the architecture without compromising it. Intelligent sensor and control systems allow the systems to adapt to the outdoor brightness and ensure a lasting impression in all weather conditions.

In combination with flexible color LED modules, control units for dynamic regulation can create unique effects. In rational combinations and applications, these technologies always ensure the highest levels of attention.

Wall Washer Shield AC XB Spotlights for illumination from a distance, IP66 Colored T5 HE Colored lamp for accentuation/identification

POWERBALL HCI®-TS Improved version for more light and better color reproduction LINEARlight Flex® Protect Flexible linear LED module, IP67

EASY Color Control Light control system for static and dynamic lighting for RGB and white light Sensors For daylight dependent regulation or presence/ motion dependent control

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SIGNAGE

“People acquire 80 percent of all information through their eyes. Light by OSRAM makes sure that it is the right information.”

Michael Lindner · Account Manager, Retail · OSRAM Germany

Make an impression efficiently: Signage

To acquire attention using signage is not easy these days.

People are swamped with information and so inserting individual text into the consciousness of the passers-by is more difficult than ever.

Innovative technologies by OSRAM will help you with the solution of this problem. In addition to its low level of energy consumption, they provide a convincing argument with their very long service life. The result: highest level of attention, extreme flexibility with maximum efficiency and particularly low maintenance.

LUMILUX® XXT T8 Family Extremely long service life and very reliable (low total lighting costs) SubstiTUBE® Advanced in CCG operation LED lamp as replacement of T8 fluorescent lamp for robust lighting tasks in CCG operation BackLED Flexible LED module for uniform illumination

DALI® MCU Simple manual dimmer solution for up to 25 DALI ECGs, in parallel up to 100 EASY Color Control Light control system for static and dynamic lighting for RGB and white light Sensors For daylight dependent regulation and motion dependent control

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Hotel Atlantic Kempinski, Hamburg, Germany

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SSUB-APPLICATION SU UB B--APPL APPLLICAT AP IIC CAT ATIO ON

Hotel Concorde, Berlin, Germany

For the perfect atmosphere: Lobby

In the same way as people coming together, the first impression is created when entering the hotel. The lighting in the lobby therefore plays an important role in the assessment by the guests.

The key is the interaction between decorative and functional lighting: Good lighting always ensures, along with a cozy atmosphere, easier orientation for the guests. OSRAM technologies support you in the creation of the most pleasant atmosphere in the entrance area.

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LOBBY

“The best impression?

Feel at home!”

Lee Richards · Director, Global Key Account Management Group Traxon United Kingdom

LUNIS® Q Dimmable downlight with tunable color temperature

PARATHOM® Classic A Advanced 320° Highly efficient, dimmable, warm white light

Tecario® Versatile light-channel in recessed, mounting or pendant installation

COINlight® AR111 Simple integration in AR111 luminaires

OSRAM DULUX® INTELLIGENT DIM Dimmable in various different versions

LINEARlight Flex® Flexible linear LED module

HALOGEN ECO PRO CLASSIC B Direct replacement of conventional incandescent lamp

EASY Color Control Light control system for static and dynamic lighting for RGB and white light

LUMILUX® T5 SEAMLESS (HE and HO) Continuous strip light without dark areas or shadows

DALIeco 2 channel DALI system for daylight-dependent regulation with presence function

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RECEPTION

Preparing a pleasant reception: Reception

Reception is a place for communication. The lighting should make the contact between the guest and staff as pleasant and relaxed as possible.

Reception lighting by OSRAM makes it particularly simple to create a balanced mixture of working light and atmospheric lighting. Using intelligent control systems, it makes sure that the most varied of light sources, such as direct and indirect lighting, are combined in an optimum manner.

OSRAM DULUX® T/E PLUS Very compact and dimmable

PARATHOM® PRO MR16 Advanced Replacement of MR16 low voltage halogen reflector lamps POWERBALL HCI®-TF Very compact

LINEARlight-DRAGON® Slim Slim linear LED module in robust aluminum housing LINEARlight Flex® Flexible linear LED module

DALI® MCU Simple manual dimming solution for up to 25 DALI ECGs, in parallel up to 100

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LEDVANCE® Powerspot M Freely adjustable luminaire for track systems

EASY Color Control Light control system for static and dynamic lighting for RGB and white light

Tecario® Versatile light-channel in recessed, mounting or pendant installation

DALIeco 2 channel DALI system for daylight-dependent regulation with presence function

Hotel Radisson Blu, Frankfurt, Germany

“A perfect reception area is simply the best start.”

Isabel Zündorff · Application Manager Hospitality · OSRAM Germany

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Hotel Silken Puerta América, Madrid, Spain

“The right light gives each room its structure and gives all guests a feeling of security.”

Ana Isabel Sequeira · Sales Marketing Communications · OSRAM Portugal

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CORRIDOR AND CIRCULATION AREA

Feeling good and safe: Corridor and circulation area

The elongated even shape of all corridors instills a feeling of insecurity in most people. For this reason, it is decisive to choose the correct lighting.

OSRAM lighting solutions give a roomy atmosphere to corridors and circulation areas and convert them to spacious areas with a pleasant feeling. Recessed luminaires with strong lighting and particularly intensive LED light sources provide a feeling of safety. Intelligent light management systems ensure cost effective and efficient operation.

CW 91/96 Recessed wall luminaire with closing ring made out of stainless steel LEDVANCE® DOWNLIGHT L Powerful recessed luminaires

OSRAM DULUX® SQUARE Extremely flat design and uniform light

LUMILUX® T5 SEAMLESS (HE and HO) Continuous strip light without dark areas or shadows PARATHOM® PRO PAR16 Advanced Replacement of PAR16 halogen lamps

DRAGONpuck® Efficient alternative to MR11/MR16 lighting with up to 100 lm/W Sensors For daylight dependent regulation or presence/ motion dependent control

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GUEST ROOM

“Enter, flick the switch, feel good: modern lighting solutions make it really easy for the guest.”

Michael Reithmeier · Senior Director OSRAM Lighting Services Global Lighting Design OSRAM Germany

Adapting to all requirements: Guest room

Why do people feel at home at home? Because they have it, themselves, adapted to their requirements and preferences. A good lighting solution offers the guest the facility to do exactly that in their hotel room.

OSRAM solutions make lighting adaption child's play, whether your guests would like to revive, work or read. They can, for example, use a combination of dimming ceiling lights and innovative control elements to simply control the brightness and distribution of the light in the room themselves.

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Fraunhofer FutureHotel, Duisburg, Germany

KIT Halo Pro Easy to use halogen recessed luminaire

LUMILUX® T5 SEAMLESS (HE and HO) Continuous strip light without dark areas or shadows

LUNIS® Q Dimmable downlight with tunable color temperature

COINlight® Pro Efficient integration in MR16 luminaires

OSRAM DULUX® SUPERSTAR MINI BALL Particular compact

DALI® MCU Simple manual dimming solution for up to 25 DALI ECGs, in parallel up to 100

HALOGEN ECO PRO CLASSIC A Direct replacement of conventional incandescent lamp

EASY Touch Panel 2 in 1: operating interface and control device with versatile functions

LEDinestra® Durable replacement for incandescent tube

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Cruise liner “Celebrity Solstice�

Providing atmosphere: Restaurant and bar

Guests visit the restaurants and bars for most varied of reasons and opportunities. From a more discreet and restrained atmosphere for dining to an exciting atmosphere for parties, a wide range of moods need to be provided.

Modern and flexible lighting solutions by OSRAM allow highly diverse light concepts to be realized in a room. In this way, you can adjust the lighting mood simply and perfectly to the individual demand at any time. The special LED solutions are so compact that they can easily be integrated in the architecture. At the same time, sufficient lighting of pathways and working areas provides for the safety of the personnel at all times.

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RESTAURANT AND BAR

“Service is in the background, the guest is in the foreground and enjoyment in the center – perfect.”

Andreas Bär · SSL Regional Manager · OSRAM Germany

1PXL BOARD Easy to install modular board system in RGB

COINlight® AR111 Simple integration in AR111 luminaires

DECOSTAR® 51 ECO Combines economy and luminosity with highest quality

LINEARlight Flex® Flexible linear LED module

OSRAM DULUX® INTELLIGENT DIM Twist Very compact and dimmable

DALI® PROFESSIONAL Light control system for large rooms or several individual rooms

LUMILUX® T5 SEAMLESS (HE and HO) Continuous strip light without dark areas or shadows

EASY Color Control Light control system for static and dynamic lighting for RGB and white light

PARATHOM® Classic A Advanced 320° Highly efficient, dimmable, warm white light

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CONFERENCE ROOM

Adapt to any occasion: Conference room

Conference rooms are multi-function rooms. Presentations and discussion groups take place here, big events and quiet working in large groups also – in some cases all in a single day.

Modern light control systems by OSRAM make special lighting for all these applications as easy as possible.

Modern touchscreen controllers even make it possible for your guests to choose the desired lighting mood from preprogrammed light scenarios – from lighting for lectures via light for concentrated working to exciting lighting for brainstorming applications.

Apollon® II Combines timeless design and highest efficiency

Quadrature® 2 LED Award-winning design combined with excellent light quality.

OSRAM DULUX® T/E PLUS Very compact and dimmable

HALOSTAR® ECO Ideal for "starlight canopies" and furniture luminaires LUMILUX® T5 SEAMLESS (HE and HO) Continuous strip light without dark areas or shadows PARATHOM® PRO MR16 Advanced Replacement of MR16 low voltage halogen reflector lamps COINlight® AR111 Simple integration in AR111 luminaires

LINEARlight Flex® Flexible linear LED module

DALI® PROFESSIONAL Light control system for large rooms or several individual rooms EASY Touch Panel 2 in 1: operating interface and control device with versatile functions

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Hotel InterContinental, Düsseldorf, Germany

“Where work is being carried out you should be able to adjust the lighting to the most varied of requirements.

Ideally by pressing a button.”

Hans-Peter Birkhofer · Head of New Business Development · OSRAM Germany

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FITNESS AND WELLNESS

“A spa plays a decisive role in modern hotels.

And the lighting plays multiple roles.”

Keith M. Pierce · National Account Manager · OSRAM SYLVANIA, USA

Hotel Bayerischer Hof, Munich, Germany

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Revive and be active: Fitness and wellness

Wellness and fitness areas in modern hotels are two areas where the right lighting has to meet two fundamental requirements: Activation and reviving.

Modern light solutions by OSRAM support the guests both in relaxation and with sporting activities. For example, indirect LED light sources produce colored soft light that promotes recovery and reviving. In contrast, strong lightemitting luminaires and lamps enhance performance and motivation for the sports fan.

CL Wand Dampproof wall luminaire with glass cover without screws LEDVANCE® DOWNLIGHT M DIM Mid-sized recessed powerful LED luminaire, dimmable HALOSTAR® ECO Ideal for “starlight canopies” and furniture luminaires LUMILUX® T5 HO CONSTANT Optimized for hot ambient temperatures

PARATHOM® PRO MR16 Advanced Replacement of MR16 low voltage halogen reflector lamps LINEARlight Flex® Protect Flexible linear LED module IP67

DALI® PROFESSIONAL Light control system for large rooms or several individual rooms EASY Color Control Light control system for static and dynamic lighting for RGB and white light

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Bavaria Parking Garages, Munich, Germany

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CELLAR AND GARAGE

“In areas where there is no daylight, the right lighting provides orientation and safety. And we provide the optimum solutions.”

Lawrence Chan · Senior Manager, Business Development, Asia Pacific · OSRAM China

Providing orientation: Cellar and garage

In underground garages and cellars the lack of daylight hinders orientation. The right lighting helps to enhance the feeling of safety in your guests. For this reason, these areas must be perfectly lit 365 days a year 24 hours a day, which calls for specially energy-efficient solutions.

Lighting solutions by OSRAM help to make barriers, obstacles and other persons visible in good time and helps in finding your way. In these applications LED luminaires impress, not only with their especially high efficiency but also with an extraordinarily long service life.

AQUALINE™ T5 Efficient batten damp-proof luminaire

Monsun® LED Energy-efficient LED-damp-proof luminaire with a system-lifespan of up to 40,000 hours OSRAM DULUX® T/E PLUS Very compact and dimmable

LUMILUX® T5 HO CONSTANT Optimized for outdoor applications or hot compact luminaires SubstiTUBE® EXT Advanced Energy-saving alternative to conventional T8 shape with external CCG for new luminaires DALI® PROFESSIONAL Light control system for large rooms or several individual rooms Sensors For motion dependent control

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PRODUCTS

Products

Facade

Signage

Lobby

Reception

> 1PXL Board > Apollon® II > AQUALINE™ T5 > CL Wand > CW 91 / 96 > KIT Halo Pro > LEDVANCE® DOWNLIGHT L > LEDVANCE® DOWNLIGHWT M DIM

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> LEDVANCE® Powerspot M

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> LUNIS® Q Luminaires

> Monsun® LED > Quadrature® 2 LED

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> Tecario® > Wall Washer Shield AC XB > Colored T5 HE

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> DECOSTAR® 51 ECO > HALOGEN ECO PRO CLASSIC A

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> HALOGEN ECO PRO CLASSIC B > HALOSTAR® ECO > LEDinestra® > LUMILUX® T5 HO CONSTANT

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> LUMILUX® T5 SEAMLESS (HE and HO)

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> LUMILUX® XXT T8 Family

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> OSRAM DULUX® INTELLIGENT DIM > OSRAM DULUX® INTELLIGENT DIM Twist > OSRAM DULUX® SQUARE > OSRAM DULUX® SUPERSTAR MINI BALL

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> OSRAM DULUX® T/E PLUS

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> PARATHOM® Classic A Advanced 320°

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> PARATHOM® PRO MR16 Advanced > PARATHOM® PRO PAR16 Advanced

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> POWERBALL HCI®-TF Lamps

> POWERBALL HCI®-TS

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> SubstiTUBE® Advanced in CCG operation > SubstiTUBE® EXT Advanced

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> BackLED

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> COINlight® AR111

Light management systems LED modules

> COINlight® Pro

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> DRAGONpuck® > LINEARlight-DRAGON® Slim

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> LINEARlight Flex® > LINEARlight Flex® Protect

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> DALI® MCU

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> DALI® PROFESSIONAL > DALIeco > EASY Color Control

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> EASY Touch Panel > Sensors

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PRODUCTS

Corridor and circulation area

Guest room

Restaurant and bar

Conference room

Fitness and wellness Cellar and garage

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LIGHT MANAGEMENT SYSTEMS

The right light, in the right amount, at the right time, in the right location.

Thanks to modern light management.

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The right light reduces energy consumption, promotes well-being and increases productivity. In addition to the technical and architectural aspects of light planning, light management systems (LMS) therefore play an important role in the holistic approach to lighting design. Energy savings thanks to innovative control equipment and sensors, daylight-dependent control systems, dynamic RGB and white light applications or manual selection of individual lighting scenes – all this is possible with light management systems from OSRAM, and much more. Whether integrated into luminaires or as an independent system, our light management solutions are always adapted to the specific requirements of the particular area of application.

LIGHT MANAGEMENT SYSTEMS

OSRAM offers professional light management systems for lighting in industry, shops, hospitality, offices, streets and even for architainment lighting. ENCELIUM – the complete light management system at building level – allows you to achieve maximum energy savings, short payback times and considerable improvements in workplace lighting.

When applied with user-friendly 3D software and freelyaddressable switching and dimming functions, ENCELIUM generates optimal light quality at any time and in any location, without using more energy than necessary.

Thanks to the combination of daylight and presence sensors, a variable load distribution and the presetting of the lighting level and operating time, energy savings of up to 75 % can be achieved. For this purpose, ENCELIUM can be integrated into the existing building management system. e:cue light management systems are the best choice if you wish to implement comprehensive LED-based architainment lighting. As the leading manufacturer for the realization of high-quality and dynamic lighting solutions, they ensure that all lighting projects are presented professionally.

Street Light Control (SLC) is the perfect light management system for street lighting. SLC allows the regulation of individual light points and the programming of need-based lighting scenarios. Targeted demand-oriented lighting control can significantly lower energy consumption by up to 40 % per year. Moreover, CO2 emission and light pollution can also be reduced correspondingly. Central monitoring and analysis of the system leads to the optimization of maintenance planning and a reduction in the associated costs. In addition, traffic safety is increased because the level of lighting is adapted to the actual requirements.

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LED COMPETENCE OF OSRAM

Lighting solutions for today with excellent efficiency LED technology from OSRAM provides perfect illumination for all areas of application

Innovative LED technology from OSRAM provides major benefits for luminaire manufacturers, lighting designers and end users alike.

Due to their outstanding energy efficiency, high light quality and numerous application possibilities, LEDs are today’s most flexible sources of light. Their ruggedness, along with their extremely long service life time, ensures low maintenance requirements and long replacement intervals, providing low total cost of ownership over time.

LED products from OSRAM can be installed and used almost anywhere: They provide perfect illumination in domestic, industrial or office environments. They create a pleasant ambience in restaurants, hotels, shops or other places open to the public. And outdoors, they can be used to highlight architectural details, such as facades, towers or entire buildings, to name just a few.

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As the highly competent and experienced manufacturer, OSRAM offers a broad range of LED products – from LED lamps, modules, light engines, drivers and controllers to entire luminaires. Even customized LED modules can be produced in order to meet individual requirements. And thanks to perfectly matched components, everything can be easily combined, creating highly efficient, easy-to-use LED system solutions.

LED COMPETENCE OF OSRAM

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SITECO

Siteco – a powerful addition

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SITECO

Luminaires and lighting systems now account for more than two-thirds of the worldwide lighting market. With the successful acquisition of Siteco Beleuchtungstechnik GmbH, OSRAM AG has enhanced its reputation as a supplier of lighting solutions by adding an extensive range of modern products to its portfolio of indoor and outdoor luminaires.

The acquisition of Siteco – and the combination of the expertise of OSRAM and Siteco – has strengthened the companies’ position in the worldwide market for innovative lighting technology – for example with LED-based lighting systems, versatile control gears and advanced light management systems, as well as classic energy-saving lamps and complete luminaires.

For more information about Siteco’s innovative lighting solutions, please visit www.siteco.com, where you can also download or order catalogs and brochures.

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TRAXON

Double the power for new ideas in lighting: OSRAM and Traxon Technologies

Traxon Technologies, together with its control brand e:cue, is a global leader in solid state lighting and control systems providing complete, sustainable and intelligent lighting solutions. Working with an extensive partner network, Traxon Technologies transforms creative visions into unforgettable lighting experiences, elevating architectural, entertainment, hospitality and retail environments around the world.

Flexibility, simplicity and innovation are the guiding principles of the company. These values drive and shape every working process – from product development to planning and on-site project management to the final customized solution.

Among the customers and partners of Traxon Technologies are the leading companies in international lighting design, architecture and engineering. Together with them, Traxon and e:cue have completed over 4000 installations worldwide, including renowned architectural landmarks such as 34

the Yas Hotel in Abu Dhabi, the Esprit flagship store in Frankfurt and the Christ statue in Rio de Janeiro. The company’s product portfolio has won many prestigious awards, such as the iF Design Award, the Red Dot Design Award and the LFI Innovation Award, and therefore stands for innovation, aesthetic design and creativity.

Traxon Technologies, a joint venture with OSRAM participation since 2009, was completely acquired by OSRAM in 2011, thus strengthening the position of the company in the market by combining knowledge and experience in technology and marketing, and building on synergies with OSRAM’s global presence.

For more information about Traxon’s innovative lighting solutions, please visit www.traxontechnologies.com, where you can also download or order catalogs and brochures.

TRAXON

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www.osram.com/office

www.osram.com/retail

www.osram.com/industry

Office buildings.

Light solutions that you can work with.

Retail.

Light solutions that incite wishful thinking.

Industry/Logistics.

Light solutions that really work.

OfďŹ ce buildings. Light solutions that you can work with.

www.osram.com/street

www.osram.com/sport

Cities, roads, pathways and city squares.

Light solutions to ensure safety and create a good atmosphere.

Sports facilities.

Light solutions that inspire.

Cities, roads, pathways and open areas. Light solutions for safety and atmosphere.

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Retail. Light solutions that incite wishful thinking.

Sports facilities.

Light solutions that inspire.

Industry/Logistics.

Light solutions that really work.

BROCHURE AND CATALOG OVERVIEW

www.osram.com

www.osram.com

www.osram.com

LED Program

Luminaire Program 2012

Lighting Program 2012/2013

incl. Light management systems

2012

LED light design LED modules LED light sources LED ballast and dimmers Light management systems LED lamps LED lamps

Indoor lamps Outdoor lamps

LED lamps LED systems Halogen lamps Compact fluorescent lamps Fluorescent lamps Discharge lamps Display and signal lamps General illumination Electronic control gears Light management systems

Standard lamps Linear fluorescent luminary Downlights Wall and ceiling lights Sales furniture lighting Trunking systems Wet room lighting Hall lighting Secondary reflector systems Facade and pathway lighting Light management

Facade and pathway lighting City and park lighting Street lighting Lamps for special applications Headlamps and floodlights Secondary reflector systems Tunnel lighting Light management

- * ( ) 5 * / ( 4 : 4 5 & . 4 " / % 4 0 - 6 5 * 0 / 4

Lighting Atmosphere and emphasis Medial solutions Facade solutions Control software Control Engines User terminals Interfaces & accessories

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OSRAM AG Head Office Hellabrunner Strasse 1 81543 Munich Germany Phone +49 (0) 89-6213-0 Fax +49 (0) 89-6213-20 20 www.osram.com

7ZZK002GB 07/12 OSRAM CR RM MK AB Subject to change without notice. Errors and omission excepted.

www.osram.com/hospitality