Osram - Retail

www.osram.com/retail

Retail.

Light solutions that incite wishful thinking.

ABOUT OSRAM

Creating the future of light with OSRAM

The lighting market is going through a period of technological change, with semiconductor-based technologies such as LEDs and OLEDs presenting customers with new possibilities in terms of efficiency, quality of light and flexibility. As a premium supplier, OSRAM is playing a leading role here.

For more than 100 years, the trademark OSRAM stands for innovative and sustainable developments in the global lighting market. Today, OSRAM is one of the world’s largest suppliers of products and solutions for a wide range of customer requirements – from lamps and LED modules to luminaires and high-efficiency light management systems.

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OSRAM focuses all its resources on the subject of light, actively supporting its customers in making the best choices to meet their individual requirements. With more than 40000 employees in around 150 countries, OSRAM develops tailor-made solutions to cover the specific needs of its customers.

ABOUT OSRAM

Passion for light, solutions for life.

Change is written into our DNA. OSRAM develops intelligent and sustainable products to help conserve resources worldwide and to improve the quality of life through light. Artificial lighting is responsible for around 20 percent of worldwide power consumption. This means that highly energy-efficient lighting can save as much CO2 worldwide as can be absorbed by a forest twice the size of Italy. At present, more than 70 percent of our turnover comes from energy-saving lighting solutions.

LED technology is already a crucial factor here. LED-based products now account for around 25 percent of OSRAM’s total sales. OSRAM covers the entire LED value-added chain, from components to light management solutions. And with around 8000 LED patents, OSRAM has a considerable influence on the further development of LED technologies.

As a “pure light player”, OSRAM is a strong global brand, and as a leading innovator in all application and technology sectors it is shaping the digital future of the lighting industry.

Fiscal Year 2011 (ended September 30, 2011)

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Experience with all your senses: Lighting for retail

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INTRODUCTION

Shopping these days is one thing above all: an experience. Whether it be a supermarket, boutique, pharmacy or technology store; modern shops now present entire brands and product worlds which allow the customer to experience their shopping with all their senses.

Because people experience 80 percent of their environment through their eyes, correct lighting plays a decisive role in the stage management of these worlds. It provides an atmosphere, focuses your attention on the goods, supports customer guidance and underlines the brand image at all times. Lighting solutions by OSRAM meet all these requirements: LED Powerspots create special platforms for special offers. Modern high pressure discharge lamps accentuate the quality and advantages of all kinds of products with true-color, brilliant light. LED modules provide orientation. Easy to operate control systems guarantee that all these elements of modern shop lighting interact perfectly - as effectively and exibly as possible.

All we do is light.

And light is all we do.

About OSRAM Introduction Shop window Entrance area Sales floor Shelf and display case Counter and cash desk area Changing room Promotion spots Storage area Products Light management systems LED competence Siteco Traxon Brochure and catalog overview

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SUBSU SUB-APPLICATION B-AP BAPPLLIC CAT A ION IO ON

Draw attention: Shop window

The shop window is the showcase of any business. Its design guarantees attention, directs the people's gaze to the most diverse products and offers and, in the best case, converts interested passersby into paying customers.

High-efficiency lighting solutions by OSRAM put the presented products in the best light. They ensure that the light can be easily adapted at any time to the frequently changing dressing - and makes your eyes light up 365Â days a year.

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SHOP WINDOW

“Good lighting converts the shop window into a show stage.

And passersby into customers.”

Olli Kaukinen · Sales Manager Professional Lighting Applications · Indoor Lighting, Finland

LEDVANCE® POWERSPOT M | XL | XXL Spotlight with low energy consumption

COINlight® Pro LED module for round luminaires MR16

LUNIS® SL Track Developed for discharge lamps and LED, with a wide range of products from a single design

LINEARlight Flex® ShortPitch Flexible linear LED module with a particularly short LED distance

Sensors Sensors for daylight or motion-dependent control

BackLED Module for uniform back-lighting of illuminated lettering

EASY Color Control Light management system for static and dynamic lighting

PARATHOM® PRO LEDspot111 Direct, very economical replacement for lowvoltage halogen reflector lamps

DALI® MCU Simple manual dimming solution for up to 25 DALI ECGs, with parallel switching up to 100 DALI ECGs

POWERBALL HCI®-T Plus Highly efficient brilliant light and excellent color rendering

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ENTRANCE AREA

“Shall I go in or not bother? The correct lighting solution makes it an easy decision.”

Michael Fittig · Product Manager · Retail Lighting, Germany

Providing a warm welcome: Entrance area

The lighting in the entrance area plays an important role in the success of the shop. Because this is more than just light: It attracts the customer's attention, guides them into the shop and creates a welcoming atmosphere.

Modern efficient LED solutions by OSRAM and Siteco thus provide the ideal starting point for every shopping experience.

EASY Color Control Light management system for static and dynamic illumination DALIeco 2 channel DALI system for daylight-dependent control with presence function LINEARlight Flex® Protect Flexible linear LED module IP67

DRAGONchain® Tunable White LED module for dynamic lighting effects with different color temperatures BackLED Module for uniform back-lighting for illuminated lettering

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LEDVANCE® DOWNLIGHT M | L | XL Durable recessed luminaires with high energy efficiency

PARATHOM® PRO/MR16/MR11 Direct very economical replacement for lowvoltage halogen reflector lamps

LUNIS® SL Downlight Brilliant lighting technology with intelligent mechanisms and simple installation

POWERBALL HCI®-TX/P Brillant and efficient, operation in open luminaires possible

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SUBSU SUB-APPLICATION B-AP BAPPL AP PLIC PL ICAT IC A IO AT ION N

“In sales areas, light has two objectives: Orientation and stage management.”

Jason Ford · Project Manager · Lighting Management Systems, Great Britain

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SALES FLOOR

Stage management of whole worlds: Sales floor

General lighting of the sales floors these days carries out two important functions. On the one hand it offers the customer orientation. On the other hand correct lighting increases turnover: It awakens curiosity, creates covetousness, gives you a new perspective on life and thus influences the buying behavior of customers.

Modern light solutions for sales floors create a perfect feeling of space and fascinating effects. They make sure that the customer feels great, they support spatial concepts, make areas seem bigger and direct your gaze to areas in the shop warrant special attention.

LUNIS® SL Recessed Developed for discharge lamps and LED, with a wide range of products from a single design LUNIS® SL Spotlight Brilliant lighting technology with intelligent mechanisms and simple installation DALI® EASY SO Innovative control unit for DALI and switchable light sources with an external timer connection DALI® PROFESSIONAL Light management system for large rooms or several individual rooms 1 PXL Strip Flat LED strip with various color options BackLED Module for uniform back-lighting of illuminated lettering PARATHOM® PRO/MR16/MR11 Direct, very economical replacement for lowvoltage halogen reflector lamps POWERBALL HCI®-T Plus Highly efficient, brillant light and excellent color rendering

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SHELF AND DISPLAY CASE

“Quality on the shelf is good.

At center stage it is perfect.”

Ute Schauz · Product Manager · Retail Lighting, Germany

Putting quality in the limelight: Shelf and display case

Display cases and shelves are important presentation areas on the way to deciding to buy. This is where the customer first comes across the product that has awakened his interest and where he forms his first opinion on its quality.

Efficient and flexible solutions by OSRAM for shelf and display case lighting accentuate the most important details of the products. At the same time, they accentuate the products' quality using refined effects, put their advantages in the limelight and emphasize decisive details such as colors and structure.

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LEDVANCE® Linear Lighting bar for up to 20 m long strip lighting

LINEARlight Flex® ShortPitch Flexible linear LED module with a particularly short LED distance

ECOPACK® range Lighting bar

BoxLED® Module for uniform backlighting of illuminated boxes

EASY Color Control Light management system for static and dynamic lighting

PARATHOM® PRO/MR16/MR11 Direct, very economical replacement for lowvoltage halogen reflector lamps

DALI® MCU Simple manual dimming solution for up to 25 DALI ECGs, with parallel switching up to 100 DALI ECGs

POWERBALL HCI®-TF Very compact brilliant light

LINEARlight Straight LED module with new modular platform

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Impressive right to the end: Counter and cash desk area

The last impression is almost as important as the first one: The shopping experience comes to an end at the cash desk; the customer should also feel comfortable here and be given confirmation that his choice to purchase was the right one. It is also important to meet the requirements of the working area of the service personnel: They must be able to work in a concentrated manner without being dazzled or getting tired.

Modern lighting solutions and concepts can create lighting situations even in the smallest of spaces and which comply with these various requirements.

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COUNTER AND CASH DESK AREA

“The first impression counts.

And the last impression is lasting” Thomas Hasslberger · Business Development Manager · Retail Lighting, Germany

LUNIS® SL Recessed Developed for discharge lamps and LED, with a wide range of products from a single design

COINlight® AR111 LED module for round luminaires AR111

LUNIS® SL Downlight Brillant lighting technology with intelligent mechanisms and simple installation

LINEARlight Flex® Advanced Flexible linear LED module

Sensors Sensors for daylight or presence/motion-dependent control

BoxLED® Module for uniform backlighting of illuminated boxes

EASY Color Control Light management system for static and dynamic lighting

PARATHOM® PRO PAR30/PAR38 Efficient spotlighting, the ideal replacement for halogen lamps with E27 base

DALI® MCU Simple manual dimming solution for up to 25 DALI ECGs, with parallel switching up to 100 DALI ECGs

POWERBALL HCI®-TX/P Brillant and efficient, operation in open luminaires possibles

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CHANGING ROOMS

Cutting a good figure: Changing rooms

Lighting in changing rooms plays a fundamental role in one of the key disciplines of trade: Buying fashion goods.

The lighting in the changing room must be optimal because this is where the customer decides whether the clothing item she has chosen suits her.

The right lighting solutions by OSRAM for changing rooms set the optimum scene for the clothing and the customer.

The light allows the colors to appear natural, hidden or accentuates as required, thus supporting the decision to buy.

LEDVANCE® Covelight 180° rotary lighting bar

LUNIS® SL Recessed Developed for discharge lamps and LED, with a wide range of products from a single design LUNIS® SL Spotlight Brillant lighting technology with intelligent mechanisms and simple installation Touch DIM Simple dimming without dimmer or control cable

EASY Color Control Light management system for static and dynamic lighting LINEARlight Flex® Advanced Flexible linear LED module

BoxLED® Module for uniform backlighting of illuminated boxes PARATHOM® PRO/MR16/MR11 Direct, very economical replacement for lowvoltage halogen reflector lamps PARATHOM® PRO PAR16 Energy-saving alternative to high voltage halogen lamps

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“Off to the cash desk or back on the shelf? In changing rooms, correct lighting has a very special importance.”

Thierry Gallais · Product Manager · PLA indoor, France

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PROMOTION SPOTS

“Highlight products change from week to week.

Light solutions must also be correspondingly flexible for promotion spots.”

Ursula Krüger · Product Manager · Retail Lighting, Germany

KIT DOWNLIGHT HALOSPOT-R111 ECO

Set special accents: Promotion spots

Promotion spots are the highlights of every sales floor: This is where special products are particularly highlighted and advertised. Displays and special presentation areas are used to create platforms for the products, in the ideal case, correct lighting can magically attract the customer's attention.

Lighting solutions by OSRAM provide correct lighting for the product ranges in every shop - making them highly attractive and drawing maximum attention.

For dimmable recessed luminaires

EASY Color Control Light management system for static and dynamic lighting DALI® MCU Simple manual dimming solution for up to 25 DALI ECGs, with parallel switching up to 100 DALI ECGs LINEARlight Flex® Protect Flexible linear LED module IP67

DRAGONchain® Tunable White LED module for dynamic lighting effects with different color temperatures BackLED Module for uniform backlighting of illuminated lettering LUNIS® SL Track Developed for discharge lamps and LED, with a wide range of products from a single design

PARATHOM® PRO LEDspot111 Direct, very economical replacement for lowvoltage halogen reflector lamps

LEDVANCE® Powerspot

POWERBALL HCI®-T Plus Highly efficient, brilliant light and excellent color rendering

Freely-adaptable luminaire for track mounted systems

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SUB-APPLICATION SSU UB B--APPPPLLIC CAT ATIO IO ON

“The right light in the storage areas ensures that you have an overview. And thus also provides more safety.”

René Lindholm · Business Unit Manager · Professional Lighting Applications (PLA), Sweden

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STORAGE AREA

Providing orientation: Storage area

In storage areas one thing is particularly important: Overview It not only permits the employees to find each product quickly and simply, but also provides improved orientation and thus better safety. In addition, it needs to be particularly energy-efficient because the room lighting is on for a long time.

OSRAM solutions for lighting storage areas provide orientation and are also characterized particularly by their energyefficiency.

ECOPACK® range Lighting bar

DALIeco 2 channel DALI system for daylight dependent control with presence function Sensors Sensors for daylight or presence/motion-dependent control DALI® PROFESSIONAL Light management system for large rooms or several individual rooms SubstiTUBE® Direct, very economical replacement for T8 fluorescent lamps with CCG

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PRODUCTS

Products

Shop window

Entrance area

Sales floor

> ECOPACK® range > KIT DOWNLIGHT HALOSPOT-R111 ECO > LEDVANCE® Covelight

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> LEDVANCE® DOWNLIGHT M | L | XL > LEDVANCE® Linear > LEDVANCE® Powerspot > LEDVANCE® Powerspot M | XL | XXL

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Luminaire i i

> LUNIS® SL Downlight SL Recessed

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> LUNIS® SL Spotlight

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LUNIS®

> LUNIS® SL Track

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> PARATHOM® PRO LEDspot111

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> PARATHOM® PRO/MR16/MR11

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> PARATHOM® PRO PAR30/PAR38 > PARATHOM® PRO/PAR16 > POWERBALL HCI®-T Plus

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Lamp

> POWERBALL HCI®-TF

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> POWERBALL HCI®-TX/P > SubstiTUBE®

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> 1 PXL Strip > BackLED

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> BoxLED® > COINlight® AR111 > COINlight® Pro

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> DRAGONchain® Tunable White > LINEARlight

Module

> LINEARlight Flex® Advanced

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> LINEARlight Flex® Protect > LINEARlight Flex® ShortPitch

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Li h management system Light

> DALI® EASY SO

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> DALIeco > DALI® MCU

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> DALI® PROFESSIONAL > EASY Color Control

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> Sensors

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> Touch DIM

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PRODUCTS

Shelf and display case

Counter and cash desk area

Changing room

Promotion spots

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Storage area

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LIGHT MANAGEMENT SYSTEMS

The right light, in the right amount, at the right time, in the right location.

Thanks to modern light management.

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The right light reduces energy consumption, promotes well-being and increases productivity. In addition to the technical and architectural aspects of light planning, light management systems (LMS) therefore play an important role in the holistic approach to lighting design. Energy savings thanks to innovative control equipment and sensors, daylight-dependent control systems, dynamic RGB and white light applications or manual selection of individual lighting scenes – all this is possible with light management systems from OSRAM, and much more. Whether integrated into luminaires or as an independent system, our light management solutions are always adapted to the specific requirements of the particular area of application.

LIGHT MANAGEMENT SYSTEMS

OSRAM offers professional light management systems for lighting in industry, shops, hospitality, offices, streets and even for architainment lighting. ENCELIUM – the complete light management system at building level – allows you to achieve maximum energy savings, short payback times and considerable improvements in workplace lighting.

When applied with user-friendly 3D software and freelyaddressable switching and dimming functions, ENCELIUM generates optimal light quality at any time and in any location, without using more energy than necessary.

Thanks to the combination of daylight and presence sensors, a variable load distribution and the presetting of the lighting level and operating time, energy savings of up to 75 % can be achieved. For this purpose, ENCELIUM can be integrated into the existing building management system. e:cue light management systems are the best choice if you wish to implement comprehensive LED-based architainment lighting. As the leading manufacturer for the realization of high-quality and dynamic lighting solutions, they ensure that all lighting projects are presented professionally.

Street Light Control (SLC) is the perfect light management system for street lighting. SLC allows the regulation of individual light points and the programming of need-based lighting scenarios. Targeted demand-oriented lighting control can significantly lower energy consumption by up to 40 % per year. Moreover, CO2 emission and light pollution can also be reduced correspondingly. Central monitoring and analysis of the system leads to the optimization of maintenance planning and a reduction in the associated costs. In addition, traffic safety is increased because the level of lighting is adapted to the actual requirements.

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LED COMPETENCE OF OSRAM

Lighting solutions for today with excellent efficiency LED technology from OSRAM provides perfect illumination for all areas of application

Innovative LED technology from OSRAM provides major benefits for luminaire manufacturers, lighting designers and end users alike.

Due to their outstanding energy efficiency, high light quality and numerous application possibilities, LEDs are today’s most flexible sources of light. Their ruggedness, along with their extremely long service life time, ensures low maintenance requirements and long replacement intervals, providing low total cost of ownership over time.

LED products from OSRAM can be installed and used almost anywhere: They provide perfect illumination in domestic, industrial or office environments. They create a pleasant ambience in restaurants, hotels, shops or other places open to the public. And outdoors, they can be used to highlight architectural details, such as facades, towers or entire buildings, to name just a few.

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As the highly competent and experienced manufacturer, OSRAM offers a broad range of LED products – from LED lamps, modules, light engines, drivers and controllers to entire luminaires. Even customized LED modules can be produced in order to meet individual requirements. And thanks to perfectly matched components, everything can be easily combined, creating highly efficient, easy-to-use LED system solutions.

LED COMPETENCE OF OSRAM

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SITECO

Siteco – a powerful addition

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SITECO

Luminaires and lighting systems now account for more than two-thirds of the worldwide lighting market. With the successful acquisition of Siteco Beleuchtungstechnik GmbH, OSRAM AG has enhanced its reputation as a supplier of lighting solutions by adding an extensive range of modern products to its portfolio of indoor and outdoor luminaires.

The acquisition of Siteco – and the combination of the expertise of OSRAM and Siteco – has strengthened the companies’ position in the worldwide market for innovative lighting technology – for example with LED-based lighting systems, versatile control gears and advanced light management systems, as well as classic energy-saving lamps and complete luminaires.

For more information about Siteco’s innovative lighting solutions, please visit www.siteco.com, where you can also download or order catalogs and brochures.

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TRAXON

Double the power for new ideas in lighting: OSRAM and Traxon Technologies

Traxon Technologies, together with its control brand e:cue, is a global leader in solid state lighting and control systems providing complete, sustainable and intelligent lighting solutions. Working with an extensive partner network, Traxon Technologies transforms creative visions into unforgettable lighting experiences, elevating architectural, entertainment, hospitality and retail environments around the world.

Flexibility, simplicity and innovation are the guiding principles of the company. These values drive and shape every working process – from product development to planning and on-site project management to the final customized solution.

Among the customers and partners of Traxon Technologies are the leading companies in international lighting design, architecture and engineering. Together with them, Traxon and e:cue have completed over 4000 installations worldwide, including renowned architectural landmarks such as 30

the Yas Hotel in Abu Dhabi, the Esprit flagship store in Frankfurt and the Christ statue in Rio de Janeiro. The company’s product portfolio has won many prestigious awards, such as the iF Design Award, the Red Dot Design Award and the LFI Innovation Award, and therefore stands for innovation, aesthetic design and creativity.

Traxon Technologies, a joint venture with OSRAM participation since 2009, was completely acquired by OSRAM in 2011, thus strengthening the position of the company in the market by combining knowledge and experience in technology and marketing, and building on synergies with OSRAM’s global presence.

For more information about Traxon’s innovative lighting solutions, please visit www.traxontechnologies.com, where you can also download or order catalogs and brochures.

TRAXON

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www.osram.com/hospitality

www.osram.com/office

www.osram.com/industry

Office buildings.

Light solutions that you can work with.

Industry/Logistics.

Light solutions that really work.

"Alice" Suite, Hôtel Le Seven, Paris, France

Hospitality.

Light solutions to feel good.

Hospitality.

Light solutions to feel good.

www.osram.com/street

www.osram.com/sport

Cities, roads, pathways and city squares.

Light solutions to ensure safety and create a good atmosphere.

Sports facilities.

Light solutions that inspire.

Cities, roads, pathways and open areas. Light solutions for safety and atmosphere.

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Office buildings. Light solutions that you can work with.

Sports facilities.

Light solutions that inspire.

Industry/Logistics.

Light solutions that really work.

BROCHURE AND CATALOG OVERVIEW

www.osram.com

www.osram.com

www.osram.com

LED Program

Luminaire Program 2012

Lighting Program 2012/2013

incl. Light management systems

2012

LED light design LED modules LED light sources LED ballast and dimmers Light management systems LED lamps LED lamps

Indoor lamps Outdoor lamps

LED lamps LED systems Halogen lamps Compact fluorescent lamps Fluorescent lamps Discharge lamps Display and signal lamps General illumination Electronic control gears Light management systems

Standard lamps Linear fluorescent luminary Downlights Wall and ceiling lights Sales furniture lighting Trunking systems Wet room lighting Hall lighting Secondary reflector systems Facade and pathway lighting Light management

Facade and pathway lighting City and park lighting Street lighting Lamps for special applications Headlamps and floodlights Secondary reflector systems Tunnel lighting Light management

- * ( ) 5 * / ( 4 : 4 5 & . 4 " / % 4 0 - 6 5 * 0 / 4

Lighting Atmosphere and emphasis Medial solutions Facade solutions Control software Control Engines User terminals Interfaces & accessories

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OSRAM AG Head Office Hellabrunner Strasse 1 81543 Munich Germany Phone +49 (0) 89-6213-0 Fax +49 (0) 89-6213-20 20 www.osram.com

7ZZK003GB 07/12 OSRAM CR RM MK AB Subject to change without notice. Errors and omission excepted.

www.osram.com/retail