Frida Sibarani (2020)

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Frida Sibarani Experienced creative professional in media, marketing and tech industries. Proven demonstrated skills in conceptual design, graphic design, UI/UX design, and UI/UX research. Strong expertise with Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe InDesign, Adobe XD, and Sketch. Have a keen eye on human-centered design.

Experiences SR. CONTENT DESIGNER SPOONRADIO, INC. Jakarta, Indonesia | 2020 - Present Lead creative team under marketing division.

Designed creative visual asset for Spoon radio product specialising on digital marketing content including in-app event.

Planning and implement social media activation especially on instagram to raise awareness and increase user retention rate.

Collaborating with other team from product to marketing from Korea to US, to improve overall product and increase revenue.

GRAPHIC DESIGNER BOOKING.COM Jakarta, Indonesia | 2018 - 2020 Designed creative visual assets for BookingLokal product, both for online and offline creative marketing materials, producing creative assets.

Conducted and led UX research directly on regular basis to gather insights on UX/UI improvements.

Collaborating with the Amsterdam-based product team, designed and implemented regular UI/UX improvements.

GRAPHIC DESIGNER OIII MEDIA Jakarta, Indonesia | Jul - Oct 2018 Designed creative materials directly for several company’s needs, from product to marketing creative materials.

Designed UI for a minimum viable product under creative director supervision.

Collaborated and aligned creative brief with various stakeholders, vary from copywriting team, social media team, to product team.

PROJECT MANAGER BLURG! MAGAZINE Yogyakarta, Indonesia | 2016 - 2017 Supervised overall content production for print and digital versions of the magazine.

Produced and implemented creative assets for both online and offline marketing, including social media, print, and merchandise.

GRAPHIC DESIGNER CANTING CREATIVE TEAM Yogyakarta, Indonesia | 2015 - 2017 Handled and oversaw client’s needs for their creative material needs, producing creative materials for three clients, vary from local coffee brand to state-owned enterprises.

Education & Organisation BACHELOR OF ARTS VISUAL COMMUNICATION DESIGN INDONESIAN INSTITUTE OF THE ARTS YOGYAKARTA 2018 Design Analysis of User Interface and User Experience Towards Tinder Phenomenon Student Council for Design Major Secretary 2016-2017 DISKOMFEST #6 Research Team 2016

CONTACT frid.sibarani@gmail.com +62878 3841 7177

AND THE JOURNEY BEGINS...

2020

Spoon Indonesia

Paid Ads Video Paid Ads Video is Spoon Indonesia main marketing tools.

Align with Spoon’s image brand and user’s preference, we use animation style for the paid ads. We mostly using After Effects for animating process.

Paid Ads Video that i made for Spoon Indonesia are used in both Google and Facebook ads.. For every video ads, i made 4 sizes and 2 duration (15s and 6s)

Banner Ads Banner Ads or Static Ads that made for Spoon Indonesia used in both Google and Facebook ads. For every visual, i made 1 set consists of 12 sizes of banner. The main objective from this ads are for enhancing the service that Spoon provides.

ASO In Spoon, we constantly testing out our creative asset including our app preview both on Google PlayStore and App Store. We want to make sure our users will get the best idea of what Spoon app is all about and to make them feel more connected with localised content on the app preview.

For the latest version of ASO, we try to give a clearer message/idea for the audinece of what Spoon apps is all about and what we’re provide that are different with existing apps. We also try to make the content more localised so the audience could feel more relate to the app.

Social Media & In-App Events In Spoon we held at least one in-app events every month. The event activation is focusing more on social media. Besides for event and app information related, we also use social media to be more engage with the audience by using interactive instastory template and feed contents that triggering the audience to leave comments or tagging their friends.

2019

Booking Lokal

In App Banner In App banner that made for BookingLokal mostly used for promo related content. The visual of the in-app banner syncronising both with the campaign we held and the overall look of the apps interface. We also try to make a creative-funny-fresh banner without slowing down the app.

7-11 November 2019

EKSTRA DISKON SEMUA HOTEL & BAYAR PAKE APAPUN *S&K Berlaku

Social Media Social media for BookingLokal is mainly used for engaging with the audience as well as promoting the app. The content, besides promo, are consists of trivia content such as tips and trick and user generated content. The aim for the visual is we want to triggering the audience to go traveling and staycation, so we are not focusing only on bed and hotel roomvisual only.

Promo & Campaign Every quarter, BookingLokal kicked off new promo following with new campaign and new visual. We want to see which promo are suit the audience well and which visual are more intriguing for them. So we try a broad visual from collage to vernacular.

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Others

Editorial & Illustration I, personally, have a major interest in layouting and editorial things since i was a kid. In the begining, and up until now, i still work on some editorial as well as illustration. From layouting i learn a lot about how to emphatize with the user/reader and how to make their experience better. I also learn how to respond to several form of art and present it as one whole new form that create a whole new experience.

Branding & Packaging During my time both in agency and in a company, i have to make branding, packaging, and merchandising. Though its not my major interest, i still find it interesting especially i always find that findings the right materials for specific design intriguing. And the whole process of producing is amazing, especially when i got to see from design on my paper and computer become real. The client was various from small home industry F&B to hotel industry.

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