Electric ss spreads 17

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FOCUS. Its amazing what one can accomplish with adding just a little bit of focus to the routine. This year, we’ve honed in on what it is that we do best, and did a lot of it. Electric was founded by craftsman Kip Arnette and friends with “100% focus on eyewear and goggles.” Today our vision remains the same. We’ve learned a lot and are doing things differently, with a higher sense of purpose and quality than ever before, but some things should never change. We want to be the best at what we do. We choose to make our eyewear in Italy. Italy has more collective eyewear experience, quality materials and skilled human craftsman than anywhere in the world, period. Cut the chatter, put on the music and deep dive in to what we consider to be the most focused, dynamic and innovative sunglass collection ever, from the world’s greatest independent eyewear brand. Electric 3.0, fuck yeah.


CONTENTS CO-LABS

pg.06

COLOR STORIES

pg.08

KNOXVILLE FAMILY

pg.18

SWINGARM FAMILY

pg.24

ZOMBIE S DUDE

pg.28

pg.30

BLACK TOP LA TXOKO

pg.32 pg.33

TECH ONE FAMILY

pg.36

CHARGE + XL

pg.40

MUDSLINGER

pg.41

BACKBONE S

pg.42

FADE

pg.46

STACKER

pg.48

ROAD GLACIER TECH

pg.50

pg.52

DISPLAYS + FIXTURES

pg.58


FLOAT C OLLECTIVE The Float Collective is a surf industry initiative centered around unique products, produced by the industry’s best brands, and distributed by the industry’s most premium specialty retailers with the goal of giving back to those in need.

PHILANTHROPY

THE

THE

SURFRIDER F OUNDATION The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful activist network. It is a community of everyday people We live in tumultuous times. What ever your cause, we say, “fight!” The way of life we live is constantly being threatened by man’s greed and carelessness. The oceans we play in, the places we seek our adventure and the people who live in them are all constantly affected by the byproducts of industrialism, capitalism, and what some falsely deem as the only way

who passionately protect our playground - the ocean, waves, and beaches that provide us so much enjoyment. They ensure clean water, healthy ocean and coastlines and accessible beaches for all to enjoy by finding lasting solutions to the threats our ocean faces.

towards progression. We have chosen two partners to focus our efforts both environmentally and humanitarian, supporting their fight to reverse wrongs and to slow the extinction of all that we hold dear. By purchasing these products, you will be helping us to help these organizations mobilize to protect what we believe in.

SWINGARM FC OHMGREY POLAR Nº EE12963742

KNOXVILLE XL MATTE BLACK

KNOXVILLE MATTE BLACK

SWINGARM XL MATTE BLACK

SWINGARM MATTE BLACK

OHM GREY BLUE CHROME

OHM GREY BLUE CHROME

OHM GREY BLUE CHROME

OHM GREY BLUE CHROME

XL Nº EE11201062

Nº EE09001062

XL Nº EE15901062

Nº EE12901062

KNOXVILLE XLS MATTE BLACK

KNOXVILLE PRO MATTE BLACK

STACKER MATTE BLACK

BACKBONE S MATTE BLACK

OHM+ POLARIZED BLUE

OHM+ POLARIZED BLUE

OHM+ POLARIZED BLUE

OHM+ POLARIZED BLUE

XLS Nº EE16001065

Nº EE16101065

Nº EE15001065

Nº EE14701065 *MORE OPTIONS AVAILABLE, THIS IS JUST A SAMPLE.

7


KNOXVILLE + XL STONE TORT

SWINGARM + XL STONE TORT

OHM GREY

OHM GREY

Nº EE09062920 XL Nº EE11262920

Nº EE12962920 XL Nº EE15962920

STONE TORT

MUDSLINGER STONE TORT

STACKER STONE TORT

OHM GREY

OHM+ GREY

Nº EE13762920

Nº EE15062971

The large havana tortoise pattern of the 50’s and 60’s is a staple in any discerning man’s eyewear kit. We put a monochromatic spin on the classic to toughen it up a bit. Rock solid.

8

9


KNOXVILLE + XL SMOKESCREEN

KNOXVILLE S + XLS SMOKESCREEN

OHM PL ASMA CHROME

OHM PL ASMA CHROME

Nº EE09062863 XL Nº EE11262863

Nº EE15162863 XLS Nº EE16062863

SMOKESCREEN SWINGARM + XL SMOKESCREEN

SWINGARM S SMOKESCREEN

OHM PL ASMA CHROME

OHM PL ASMA CHROME

Nº EE12962863 XL Nº EE15962863

Nº EE15262863

Space age materials and a flair for the unexpected combine to keep your followers in the rearview. Look ahead through advanced melanin infused plasma mirror lenses anchored in smooth smokey grey injected frames.

10

11


DARKSIDE TORT Sophistication doesn’t have to be soft. Smooth whiskey, a comfortable chair, the feel of woodgrain, and some heavy fucking metal combine as inspiration for this modern classic. KNOXVILLE + XL DARKSIDE TORT

12

SWINGARM + XL DARKSIDE TORT

BLACK TOP DARKSIDE TORT

OHM GREY

OHM GREY

OHM GREY

Nº EE09062320 XL Nº EE11262320

Nº EE12962320 XL Nº EE15962320

Nº EE12862320

13


POLARIZED. Glare = Bad. Amplified light reflections on water and snow can be blinding and dangerous. If fishing, they can mean the difference between seeing your catch hook up or swim away. For a day on the beach, they can mean headaches and fatigue. While we don’t recommend polarized lenses for low glare situations like playing golf, or playing on your phone, we do recommend them for any activity that finds you out in the sun for an extended period of time. Our polarized lenses are better than most. Like most polarized lenses, ours will reduce glare so that you can see clearly through the water surface, or across the glacier. Unlike most polarized lenses, ours use an injection

NON-POLAR

POLAR

process instead of a laminated layer. This means that our lenses will never delaminate, the most common failure of cheap polarized glasses. We also infuse synthetic melanin in our lenses, bringing you the same relaxed sensation and high level harmful blue light protection found across our entire range. We call it OHM polar. And for those of you that want the full monty, we have found that adding an additional glare reducing layer of color coating to the exterior as well as hydrophobic and oleophobic coatings to the interior can provide one of the worlds best lens experiences available. We call it OHM+ Polar. Yes, we find that polarizing too.

14

15


LIFESTYLE

S/LINE

PRO

APEX

Style isn’t fashion. Style can be in fashion from time to time,

We live at the intersection of style and performance.

Electric’s PRO line encapsulates all of the features a modern

The top of our line includes our most innovative designs,

but make no mistake, style is timeless. We blend timeless style

ELECTRIC’s S-Line is a mash-up of our most popular styles

day super hero would need to conquer life’s extreme

techniques and construction methods to create ultra

with progressive design to create innovative pieces that look

with performance enhancing features. We’ve done this in

opportunities, without the costume. Frameless vision to see

specialized equipment for your eyes that just happens

great, are lightweight, and made of the highest possible

response to lack of good-looking performance products

all that is being thrown at you, lightweight mold injection,

to look amazing.

quality. With highly flexible mold injected frames and

out there.We want to keep you looking good doing

anit-slip features and timeless style combine to create the

Melanin infused lenses, why settle for just fashion?

what you love.

most unique and best looking technical frames available. Spandex not required.

LINE OVERVIEW MSRP STARTING AT

$80.00 USA / $90.00 CAD

$100.00 USA / $115.00 CAD

$120.00 USA / $140.00 CAD

$160.00 USA / $180.00 CAD

POLARIZED LENSES AVAIL ABLE

Yes

Yes

Yes

Yes

FRAME MATERIAL OPTIONS

- 4 base mold injected Grilamid

- 6 base mold injected Grilamid frame in

- 6 base mold injected Grilamid

- 6 base mold injected Grilamid

- 6 base mold injected Grilamid

feather weight construction with performance

- 8 base mold injected Grilamid

- 8 base mold injected Grilamid

grip nose bridge and temple tips

(Both in feather weight construction with performance grip nose bridge and temple tips)

( feather weight construction with performance grip nose bridge and temple tips) - 6 base mold injected Grilamid (With removable eye shields)

LENS MATERIAL OPTIONS

- 4 base Melanin infused Polycarbonate

- 6 base Melanin infused Polycarbonate (Available

- 6 base Melanin infused Polycarbonate

- 6 base Melanin infused Polycarbonate

- 6 base Melanin infused Polycarbonate

with performance coatings)

- 8 base Melanin infused Polycarbonate

- 8 base Melanin infused Polycarbonate

- 8 base Melanin infused Polycarbonate

(Both available with performance coatings)

(Both available with performance coatings)

ANSI CERTIFIED FRAME/LENSES

n/a

n/a

n/a

Yes: Fade, Stacker

ST YLES

- Knoxville + XL

- Knoxville S + XLS

- Knoxville Pro

- Fade

- Knoxville Union

- Swingarm S

- Tech One Pro

- Stacker

- Swingarm + XL

- Zombie S

- Dude

- Backbone S

- Road Glacier

- Black Top - La Txoko - Tech One - Charge + XL - Mudslinger 16

17


THE

KNOXVILLE 18

19


THE

THE

KNOXVILLE XL

KNOXVILLE UNION

+

While many choose to look back, we continue pushing forward. A wire rim lens topped by the sharp details of the Knoxville frame, create a perfect union of form, function & style. The result is a balanced design that is clearly ahead of its time.

Raised right. Born and bred with hard lines, timeless design traits and Italian quality.

MATTE BLACK OHM GREY Nº EE09001020 XL Nº EE11201020

20

MATTE BLACK

MATTE BLACK

MATTE BLACK

GLOSS BLACK

GLOSS BLACK

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

MATTE BLACK

OHM POLARIZED GREY

OHM GREY FIRE CHROME

OHM GREY BLUE CHROME

OHM GREY

OHM POLARIZED GREY

GLASS POLARIZED GREY

OHM+ POLARIZED BLUE

OHM BRONZE

OHM GREY

GLOSS BLACK OHM GREY

Nº EE09001042 XL Nº EE11201042

Nº EE09001058 XL Nº EE11201058

Nº EE09001062 XL Nº EE11201062

Nº EE09001620 XL Nº EE11201620

Nº EE09001642 XL Nº EE11201642

Nº EE09001623 XL Nº EE11201623

Nº EE09001665 XL Nº EE11201665

Nº EE09010639 XL Nº EE11210639

Nº EE11501020

Nº EE11501620

GLOSS TORT

GLOSS TORT

GLOSS TORT

MATTE TORT

MATTE TORT

DARKSIDE TORT

SMOKESCREEN

STONE TORT

GLOSS BLACK

VINTAGE TORT

OHM POL ARIZED BRONZE

GL ASS POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

OHM BRONZE

OHM POL ARIZED BRONZE

OHM GREY

OHM PL ASMA CHROME

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

Nº EE09010643 XL Nº EE11210643

Nº EE09010624 XL Nº EE11210624

Nº EE09010666 XL Nº EE11210666

Nº EE09013939 XL Nº EE11213939

Nº EE09013943 XL Nº EE11213943

Nº EE09062320 XL Nº EE11262320

Nº EE09062863 XL Nº EE11262863

Nº EE09062920 XL Nº EE11262920

Nº EE11501642

Nº EE11547139

21


THE

KNOXVILLE S XLS +

THE

KNOXVILLE PRO The Knoxville Pro offers an uncompromising sense of style with an unprecedented level of performance. We’ve expanded our most popular franchise to add the protection, clarity, and comfort features you desire in a high performance sunglass.

Few things are truly classic. Our bestselling Knoxville frame has been given a sport upgrade. Bringing you a lightweight frame you will barely feel but is sure to get you noticed.

22

NEW

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

Nº EE15101020 XLS Nº EE16001020

Nº EE15101042 XLS Nº EE16001042

Nº EE15101065 XLS Nº EE16001065

Nº EE15101084 XLS Nº EE16001084

Nº EE16101020

Nº EE16101042

Nº EE16101065

Nº EE16101084

MATTE TORT

MATTE TORT

MATTE TORT

SMOKESCREEN

MATTE TORT

MATTE TORT

MATTE TORT

OHM BRONZE

OHM POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

OHM PL ASMA CHROME

OHM BRONZE

OHM POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

Nº EE15113939 XLS Nº EE16013939

Nº EE15113934 XLS Nº EE16013943

Nº EE15113966 XLS Nº EE16013966

Nº EE15162863 XLS Nº EE16062863

Nº EE16113939

Nº EE16113943

Nº EE16113966

23


THE

SWINGARM 24

25


THE

THE

SWINGARM XL

SWINGARM S

+

Purpose built and foundational. The Swingarm S expands the iconic model while maintaining uncompromised fit and function.

The Swingarm and Swingarm XL are lightweight and heavy duty. Purpose built around the innovative double action hinge system, offering uncompromising fit and function.

26

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

OHM GREY

OHM POLARIZED GREY

OHM GREY FIRE CHROME

OHM GREY BLUE CHROME

OHM BRONZE

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

Nº EE12901020 XL Nº EE15901020

Nº EE12901042 XL Nº EE15901042

Nº EE12901058 XL Nº EE15901058

Nº EE12901062 XL Nº EE15901062

Nº EE12913939 XL Nº EE15913939

Nº EE15201020

Nº EE15201042

Nº EE15201065

Nº EE15201084

MATTE TORT

DARKSIDE TORT

SMOKESCREEN

STONE TORT

MATTE TORT

MATTE TORT

MATTE TORT

SMOKESCREEN

OHM POL ARIZED BRONZE

OHM GREY

OHM PL ASMA CHROME

OHM GREY

OHM BRONZE

OHM POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

OHM PL ASMA CHROME

Nº EE12913943 XL Nº EE15913943

Nº EE12962320 XL Nº EE15962320

Nº EE12962863 XL Nº EE15962863

Nº EE12962920 XL Nº EE15962920

Nº EE15213939

Nº EE15213943

Nº EE15213966

Nº EE15262863

27


THE

ZOMBIE S

NEW

The newest addition to our hybrid sport line, the Zombie S carries all of the classic 1960’s styling found in our premium acetate models like the Cycle Zombie favorites, the Forty-Five and the Detroit, but combines the durability, flexibility and lightweight performance features that have made the active S-Line a success in and out of action. Scotty Stopnik and The Cycle Zombies inspired this new staple in our kit.

28

MATTE BLACK

MATTE BLACK

MATTE BLACK

OHM GREY

OHM POLARIZED GREY

OHM+ ROSE

Nº EE16801020

Nº EE16801042

Nº EE16801084

MATTE TORT

MATTE TORT

OHM BRONZE

OHM POL ARIZED BRONZE

Nº EE16813939

Nº EE16813943


THE

DUDE

NEW

Meet the Dude, so that’s what you call it. That or, uh The Dudeness, or uh Duder, or El Duderino, if you’re not into the whole brevity thing. Iconic style and Melanin enhanced vision help you to see what others never will.

30

MATTE BLACK

MATTE BLACK

MATTE BLACK

OHM GREY

OHM POLARIZED GREY

OHM GREY BLUE CHROME

GLOSS BLACK OHM GREY

Nº EE16701020

Nº EE16701042

Nº EE16701062

Nº EE16701620

MATTE TORT

MATTE TORT

GLOSS TORT

OHM BRONZE

OHM POL ARIZED BRONZE

OHM BRONZE

Nº EE16713939

Nº EE16701043

Nº EE16710639


THE

32

THE

BLACK TOP

LA TXOKO

Big on first impression, perfect on fit and comfort, the Black Top was born from the streets and raised in the concrete jungle.

Much like its collaborative creator, La Txoko stands unassisted through style. Craig Anderson’s elegance on water welds seamlessly through La Txoko’s timeless lines and curves.

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE BLACK

MATTE BLACK

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM GREY

OHM POLARIZED GREY

Nº EE12801020

Nº EE12801042

Nº EE12813939

Nº EE13501020

Nº EE13501042

MATTE TORT

DARKSIDE TORT

MATTE SPOTTED TORT

MATTE SPOTTED TORT

OHM POL ARIZED BRONZE

OHM GREY

OHM POL ARIZED BRONZE

OHM BRONZE

Nº EE12813943

Nº EE12862320

Nº EE13553443

Nº EE13553439

33


WRAPS

34


THE

TECH ONE


THE

38

THE

TECH ONE

TECH ONE PRO

The Tech One was purpose-built for all day adventures. The re-engineered wrap-around design, with its smooth, angular features provides crucial glare reduction in sun, snow, and surf alike.

This is sport performance, with attitude. The Tech One Pro offers a full 8-base wrap, our most comfortable fit, and Melanin enhanced rimless peripheral vision. We’ve expanded our most popular 8-base sunglass style to add the protection, clarity, and comfort features you desire in a high performance sunglass.

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

GLOSS BLACK

GLOSS BLACK

GLOSS BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

OHM GREY

OHM POLARIZED GREY

OHM GREY FIRE CHROME

OHM GREY BLUE CHROME

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

Nº EE11601020

Nº EE11601042

Nº EE11601058

Nº EE11601062

Nº EE11601620

Nº EE11601642

Nº EE11601665

Nº EE16201020

Nº EE16201042

Nº EE16201065

Nº EE16201084

GLOSS BLACK

MATTE TORT

MATTE TORT

GLOSS TORT

GLOSS TORT

GLOSS TORT

GLOSS TORT

MATTE TORT

MATTE TORT

MATTE TORT

OHM+ ROSE

OHM BRONZE

OHM POL ARIZED BRONZE

OHM BRONZE

OHM POL ARIZED BRONZE

GL ASS POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

OHM BRONZE

OHM POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

Nº EE11601684

Nº EE11613939

Nº EE11613943

Nº EE11610639

Nº EE11610643

Nº EE11610624

Nº EE11610666

Nº EE16213939

Nº EE16213943

Nº EE16213966

NEW

39


THE

CHARGE XL +

THE

MUDSLINGER Leave the streets behind in the Mudslinger. This supercharged 8 base wrap has superior coverage with lightweight construction that gives you the protection you need. Made to keep up with anything your day throws at it, on the water, in the snow, or along the trails.

Classic styling & wrap fit, the Charge and Charge XL is a no non-sense, universal shade that will make any entrance amazing.

40

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

OHM GREY

OHM POLARIZED GREY

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

Nº EE04101020 XL Nº EE10401020

Nº EE04101042 XL Nº EE10401042

Nº EE13701020

Nº EE13701042

Nº EE13713939

GLOSS TORT

GLOSS TORT

MATTE TORT

OHM BRONZE

OHM POL ARIZED BRONZE

OHM POL ARIZED BRONZE

STONE TORT OHM GREY

Nº EE04110639 XL Nº EE10410639

Nº EE04110643 XL Nº EE10410643

Nº EE13713943

Nº EE13762920

41


THE

BACKBONE S Built for adventure. The Backbone S takes a frame built for those battling the elements and turns into the ultimate line of defense for any condition.

MATTE BLACK

MATTE BLACK

MATTE BLACK

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

Nº EE14701020

Nº EE14701042

Nº EE14701065

MATTE TORT

MATTE TORT

MATTE TORT

OHM BRONZE

OHM POL ARIZED BRONZE

Nº EE14713939

Nº EE14713943

OHM+ POLARIZED BRONZE Nº EE14713966

42


APEX The Electric innovation labs have been busy producing the most progressive and dynamic eyewear we’ve ever made. Products that showcase what could be done, not what has been, these pieces push our thinking, our manufacturing capabilities and design achievements forward. We take what we learn producing these award winning products and improve what we do across the entire line. 30 years of eyewear experience and expertise helps to pave the road, but where we’re going, we don’t need roads.


THE

FADE

NEW

Optimal coverage, minimum weight. The Fade is a streamlined frame allowing you to go faster and harder on the most demanding paths you take.

46

MATTE BLACK

MATTE BLACK

MATTE BLACK

OHM+ GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

Nยบ EE14601071

Nยบ EE14601065

Nยบ EE14601084

MATTE TORT

MATTE TORT

OHM+ BRONZE

OHM+ POL ARIZED BRONZE

Nยบ EE14613981

Nยบ EE14613966


THE

STACKER Tough as nails and built to protect, the Stacker features a removable eye mask and our exclusive hidden directional air flow system. Stealth technology for the most demanding conditions you face.

NATIONAL GEOGRAPHIC ADVENTURE

48

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

OHM+ GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

OHM+ POL ARIZED ROSE

Nº EE15001071

Nº EE15001065

Nº EE15001084

Nº EE15001091

MATTE TORT

MATTE TORT

STONE TORT

TRANS BLACK

OHM+ BRONZE

OHM+ POL ARIZED BRONZE

OHM+ GREY

OHM+ ORANGE

Nº EE15013981

Nº EE15013966

Nº EE15062971

Nº EE15063083

OUTSIDE MAGAZINE


THE

ROAD GLACIER A design collaboration with @chris_christenson73 is our most innovative sunglass ever. With interchangeable/removable eye shields and arms the Road Glacier is set to rip down the highway and hike backcountry lines

MATTE BLACK OHM GREY Nยบ EE14401020

MATTE BLACK OHM+ POLARIZED GREY Nยบ EE14401069 KIT ONLY Nยบ EE14461700

MATTE BLACK OHM POLARIZED GREY Nยบ EE14401042

50


MELANIN INFUSED LENSES ELECTRIC’s Melanin infused lenses block harmful UV and HEV Blue Light; relaxing your eyes and providing vivid, crisp, clear and haze-free vision.

P R O T E CT I O N

TECH

VISIB LE LIGHT SP ECT RUM

S TA N D A R D L E N S

E L E CT R I C M E L A N I N L E N S

RED ORANGE YELLOW GREEN

BLUE ULTRA VIOLET

C O M F O RT

ENHANCED VISION

- Acts like spf 140 for your eyes protecting against crows feet

With comfort for your eyes like you’ve never experienced,

Not to be confused with a “color enhancing tint”, our

- Prolongs retinal health

we encourage you to feel the difference our lenses provide.

standard issue Melanin lenses provide vibrant images with

- Improves visual clarity & contrast (relaxing your eyes)

PRESERVE YOUR V I S U A L H E A LT H

clarity, contrast & depth like you’ve never seen before.

W I T H M E L A N I N L E N S F I LT R AT I O N - Up to 98% protection against harmful Blue Light, helping preserve your visual health - Enhanced visual clarity - True color perception, relaxed feeling of the eye

Light and is the best natural defense against

is the protection they afford your eyesight and retina.

W I T H O U T M E L A N I N L E N S F I LT R AT I O N

the sensitive skin around the eye from damaging HEV rays and helping battle crows feet.

Melanin is a natural pigment found throughout the human body. Its role is to protect us against sunlight damage by filtering UV and Blue

The greatest benefit of ELECTRIC’s Melanin infused lenses However, their benefits go beyond the eye itself, protecting

W H AT I S M E L A N I N ?

the harmful effects of the Sun / Blue Light. Every pair of ELECTRIC lenses are infused with Melanin, blocking up to 98% of Blue Light.

- Increased exposure to harmful Blue Light which has been linked to retinal damage and crows feet - Decreased visual clarity - Eye strain

52

53


OHM MELANIN LENSES ELECTRIC’s Optics of OHM focus primarily on clarity and

PREMIUM POLARIZED LENSES

protection of the eye. However, their benefits go beyond the eye itself, protecting the sensitive skin around the eye from damaging HEV rays and can help to prevent crow’s-feet.

WITH POLARIZED LENS

WITHOUT POLARIZED LENS

ELECTRIC’S Polarized lenses eliminate 99.9% of glare, offer 100% UV protection, and provide true color perception.

BASE COLORS

POLARIZED & COATINGS

MIRRORS & TINTS

High color contrast and superior glare reduction, fueled with the finest degree of craftsmanship, brings you the highest quality Polarized lenses. No gimmicks, no distortion, no glare.

OHM GREY

OHM+ GREY

OHM+ POLARIZED BLUE

OHM GREY FIRE CHROME

OHM BL ACK GRADIENT

W H E N L I G H T I S R E F L E CT E D O F F A S U R FAC E , IT BECOMES CONDENSED, CREATING GL ARE. OHM BRONZE

OHM POL ARIZED GREY

OHM+ BRONZE

OHM GREY BLUE CHROME

OHM CHAMPAGNE CHROME

OHM+ ROSE

OHM POL ARIZED BRONZE

OHM PL ASMA CHROME

OHM SKY BLUE CHROME

OHM+ POLARIZED BRONZE

OHM GREEN CHROME

OHM+ POLARIZED ROSE

100% ITALIAN MADE. Italian craftsmanship has set the global standard for luxury product engineering. Meticulous attention to detail, first choice materials & high standard processes have placed Italian craftsmanship at the pinnacle of sunglass manufacturing.

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55


LENS C OATINGS + MATERIALS

I N J E CT E D P O L A R I Z E D F I LT E R

FRAME MATERIAL

A N T I R E F L E C T I V E C OAT I N G

M E L A N I N – P O LY CA R B O N AT E

Reduces reflections off the back surface

ELECTRIC exclusively uses Bayer® brand

Polarized film is encapsulated by the lens.

of the lens which increases contrast.

Makrolon® raw Polycarbonate material. All of

No glue. Available on polarized levels I & II.

Available on polarized levels II & III,

our Polycarbonate lenses are infused with health

S Models and select Performance tints.

preserving Melanin.

WITHOUT

L I G H T W E I G H T, I M PACT R E S I S TA N T

G RY L A M I D F R A M E

BI-MIRROR GRADIENT

M I R R O R C OAT I N G

A C E TAT E F R A M E

WIRE FRAME Each of ELECTRIC’S wire frames utilize a high

High tensile strength and heat resistant

ELECTRIC exclusively uses Mazzucchelli®

Mirror coating applied to the top and

grylamid retains shape for optimal fit. This

raw acetate for all of our hand made Italian

quality surgical grade stainless steel. This

Cosmetic treatment applied to the exterior

bottom of lens only. This provides optimal

material is extremely impact resistant while

acetate frames. This material is aesthetically

material is non corrosive, hypo allergenic,

of the lens. Available on polarized level II

protection in high solar environments,

still being flexible, light weight and durable.

pleasing, ideal for custom fitting & pliable

lightweight and durable.

and select sku’s.

while enabling the central vision to be unaffected.

when heated.

MEL ANIN – CR39 ELECTRIC is proud to offer, Melanin infused CR-39 lenses. An industry first that we have developed,

BA SE CURVATURE

exclusively with our lens supplier.

O L E O P H O B I C C OAT I N G

H A R D C OAT I N G WITHOUT

A double-sided coating that reduces minor

WITHOUT

scratching. Offered as standard treatment

LIKE A BALANCE OF GLASS AND PC

A double-side treatment coating that repels

Our lens offering ranges from 4 to 8 base, with the majority of our styles falling in 6 base,

oils and dust. Smudges and smears wipe off easily. Available on polarized level II,

applied on all ELECTRIC PC & CR39 lenses.

S Models and select Performance tints.

HAND POLISHED MINERAL GLASS H Y D R O P H O B I C C OAT I N G WITHOUT

A double-sided lens treatment that repels water, sweat and condensation. Available on polarized level II, S Models and select Performance tints.

56

Base curvature references the amount of curve in the lenses, and as a result how flat or curved the frame will be to support the lens. The higher the number the more wrap or curve the frame will have.

WITHOUT

4 BASE CURVE

6 BASE CURVE

8 BASE CURVE 8 BASE frames are more wrapped and

A N T I - F O G C OAT I N G

ELECTRIC’s glass lenses offer superior optical

4 BASE is starting to make a

6 BASE offers great coverage for

clarity, are the most scratch-resistant and have

comeback in the market, found

active lifestyles as well as being flat

are ideal for active settings where

Reduces fogging on the inside of lens. This

been manufactured as light weight as possible.

mostly in optical and fashion frames,

enough to capture the spirit of classic

light can cause fatique. This is our

this is our flattest lens offering.

styling. Our most popular styles

most extreme lens curve.

coating is applied to all Winter Lenses. Cold weather, no fog, no problem.

THIS & LIGHT WEIGHT AS POSSIBLE, E XC E L L E N T O P T I CA L C L A R I T Y

carry a 6 base curve.

57


DISPL AYS + FIXTURES

6

2

3

5 1

4

7

X L D I S P L AY CA S E

S T R E A M L I N E D I S P L AY CA S E

S T E E L S T R E A M L I N E D I S P L AY CA S E

LED lighting

LED lighting

LED lighting

On/Off switch

On/Off switch

On/Off switch

Walnut w/tung oil

Walnut w/tung oil

Hot rolled steel

Canvas/cork backer

Canvas/cork backer

Walnut w/tung oil

Glass shelving

Glass shelving

Glass shelving

Cast badging

Cast badging

Cast badging

Swivel wheels

Swivel wheels

Locking back-stock

Locking back-stock

Locking back-stock

24 in(W) x 68 in(H) x 18 in(D)

48 in(W) x 75 in(H) x 24 in(D)

30 in(W) x 75 in(H) x 24 in(D)

WA L N U T D I S P L AY B LO C K S 1 E P 50213008 5 in(H) x 5 in(W) x 0.75 in(D)

2 E P 50213009 5 in(H) x 5 in(W) x 2.25 in(D)

3 E P 50214021 4 in(w) x 11.5 in(h) x 0.75 in(D)

5 EP50213010 3 in(w) x 11.5 in(h) x 1.5 in(D)

6 EP50216205 3.875 in(H) x 6 in(W) x 4.5 in(D)

7 EP50216099 6 in(H) x 6 in(W) x 4.5 in(D)

4 E P 50213011 4 in(w) x 11.5 in(h) x 0.75 in(D)

58

59


KNOXVILLE + XL

SWING ARM + XL FRAME:

FRAME:

6 base mold injected Grilamid frame. 3 barrel hinge.

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

GLOSS BLACK

GLOSS BLACK

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

OHM GREY

OHM POLARIZED GREY

OHM GREY FIRE CHROME

OHM GREY BLUE CHROME

OHM GREY

OHM POLARIZED GREY

GLASS POLARIZED GREY

OHM+ POLARIZED BLUE

OHM BRONZE

Nº EE09001020 XL Nº EE11201020

Nº EE09001042 XL Nº EE11201042

Nº EE09001058 XL Nº EE11201058

Nº EE09001062 XL Nº EE11201062

Nº EE09001620 XL Nº EE11201620

Nº EE09001642 XL Nº EE11201642

Nº EE09001623 XL Nº EE11201623

Nº EE09001665 XL Nº EE11201665

Nº EE09010639 XL Nº EE11210639

OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

6 base mold injected Grilamid frame. Innovative double action hinge system.

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

DARKSIDE TORT

SMOKESCREEN

STONE TORT

OHM GREY

OHM POLARIZED GREY

OHM GREY FIRE CHROME

OHM GREY BLUE CHROME

OHM BRONZE

OHM POL ARIZED BRONZE

OHM GREY

OHM PL ASMA CHROME

OHM GREY

Nº EE12901020 XL Nº EE15901020

Nº EE12901042 XL Nº EE15901042

Nº EE12901058 XL Nº EE15901058

Nº EE12901062 XL Nº EE15901062

Nº EE12913939 XL Nº EE15913939

Nº EE12913943 XL Nº EE15913943

Nº EE12962320 XL Nº EE15962320

Nº EE12962863 XL Nº EE15962863

Nº EE12962920 XL Nº EE15962920

MEASUREMENT/WEIGHT: 47h-139w-129l, 30grams 50h-144w-130l, 33grams XL

GLOSS TORT

GLOSS TORT

GLOSS TORT

MATTE TORT

MATTE TORT

OHM POL ARIZED BRONZE

GL ASS POL ARIZED BRONZE

Nº EE09010643 XL Nº EE11210643

Nº EE09010624 XL Nº EE11210624

DARKSIDE TORT

SMOKESCREEN

OHM+ POL ARIZED BRONZE

OHM BRONZE

Nº EE09010666 XL Nº EE11210666

Nº EE09013939 XL Nº EE11213939

STONE TORT

OHM POL ARIZED BRONZE

OHM GREY

OHM PL ASMA CHROME

OHM GREY

Nº EE09013943 XL Nº EE11213943

Nº EE09062320 XL Nº EE11262320

Nº EE09062863 XL Nº EE11262863

Nº EE09062920 XL Nº EE11262920

MEASUREMENT/WEIGHT: 49h-140w-135l, 29grams 52h-145w-162l, 30grams XL

SWING ARM S MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

MATTE TORT

SMOKESCREEN

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

OHM BRONZE

OHM POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

OHM PL ASMA CHROME

Nº EE15201020

Nº EE15201042

Nº EE15201065

Nº EE15201084

Nº EE15213939

Nº EE15213943

Nº EE15213966

Nº EE15262863

6 base mold injected Grilamid frame. 3 barrel hinge. Stainless steel Monel eye-wire.

MATTE BLACK

GLOSS BLACK

GLOSS BLACK

VINTAGE TORT

OPTICS:

OHM GREY

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

Nº EE11501020

Nº EE11501620

Nº EE11501642

Nº EE11547139

6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

ZOMBIE S

6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

OHM GREY

OHM POLARIZED GREY

OHM+ ROSE

OHM BRONZE

OHM POL ARIZED BRONZE

Nº EE16801020

Nº EE16801042

Nº EE16801084

Nº EE16813939

Nº EE16813943

OPTICS: 6 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.

FRAME:

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

MATTE TORT

SMOKESCREEN

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

OHM BRONZE

OHM POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

OHM PL ASMA CHROME

Nº EE15101042 XLS Nº EE16001042

Nº EE15101065 XLS Nº EE16001065

Nº EE15101084 XLS Nº EE16001084

Nº EE15113939 XLS Nº EE16013939

Nº EE15113934 XLS Nº EE16013943

Nº EE15113966 XLS Nº EE16013966

Nº EE15162863 XLS Nº EE16062863

6 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.

FRAME:

47h-139w-128l, 32grams

6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.

OPTICS:

49h-140w-139l, 28grams

MEASUREMENT/WEIGHT:

KNOXVILLE S + XLS

6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge. Innovative double action hinge system.

MEASUREMENT/WEIGHT:

FRAME:

Nº EE15101020 XLS Nº EE16001020

6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

FRAME:

KNOXVILLE UNION

MATTE BLACK

OPTICS:

MEASUREMENT/WEIGHT: 52h-144w-151l, 31grams

DUDE

OPTICS: 6 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT: 48h-139w-132l, 26grams 51h-147w-158l, 31grams XL

KNOXVILLE PRO

FRAME: 4 base mold injected Grilamid frame. 3 barrel hinge.

MATTE BLACK

MATTE BLACK

MATTE BLACK

GLOSS BLACK

MATTE TORT

MATTE TORT

GLOSS TORT

OHM GREY

OHM POLARIZED GREY

OHM GREY BLUE CHROME

OHM GREY

OHM BRONZE

OHM POL ARIZED BRONZE

OHM BRONZE

Nº EE16701020

Nº EE16701042

Nº EE16701062

Nº EE16701620

Nº EE16713939

Nº EE16701043

Nº EE16710639

OPTICS: 4 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT: 52h-143w-146l, 33grams

FRAME:

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

MATTE TORT

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

OHM BRONZE

OHM POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

Nº EE16101020

Nº EE16101042

Nº EE16101065

Nº EE16101084

Nº EE16113939

Nº EE16113943

Nº EE16113966

BL ACK TOP

6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.

FRAME: 6 base mold injected Grilamid frame. 5 barrel hinge.

OPTICS: 6 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT: 48h-141w-156l, 27grams

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

DARKSIDE TORT

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM POL ARIZED BRONZE

OHM GREY

Nº EE12801020

Nº EE12801042

Nº EE12813939

Nº EE12813943

Nº EE12862320

OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT: 52-140-134, 33grams


L A TXOKO

BA CKBONE S FRAME:

FRAME:

8 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.

6 base mold injected Grilamid frame. 3 barrel hinge.

MATTE BLACK

MATTE BLACK

MATTE SPOTTED TORT

MATTE SPOTTED TORT

OHM GREY

OHM POLARIZED GREY

OHM POL ARIZED BRONZE

OHM BRONZE

Nº EE13501020

Nº EE13501042

Nº EE13553443

Nº EE13553439

OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

MATTE TORT

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM BRONZE

OHM POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

Nº EE14701020

Nº EE14701042

Nº EE14701065

Nº EE14713939

Nº EE14713943

Nº EE14713966

OPTICS: 8 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT:

TECH ONE

48h-141w-142l, 31grams

MEASUREMENT/WEIGHT: 50h-142w-120l, 38grams

FRAME: 8 base mold injected Grilamid frame. 5 barrel hinge.

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

GLOSS BLACK

GLOSS BLACK

GLOSS BLACK

GLOSS BLACK

OHM GREY

OHM POLARIZED GREY

OHM GREY FIRE CHROME

Nº EE11601020

Nº EE11601042

Nº EE11601058

OHM GREY BLUE CHROME

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

Nº EE11601062

Nº EE11601620

Nº EE11601642

Nº EE11601665

Nº EE11601684

MATTE TORT

GLOSS TORT

GLOSS TORT

GLOSS TORT

GLOSS TORT

OHM POL ARIZED BRONZE

OHM BRONZE

OHM POL ARIZED BRONZE

GL ASS POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

Nº EE11613939

Nº EE11613943

Nº EE11610639

Nº EE11610643

Nº EE11610624

Nº EE11610666

6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system. ANSI Certified frame.

8 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection. 45h-142w-123l, 28grams

MATTE TORT

FRAME:

OPTICS:

MEASUREMENT/WEIGHT:

OHM BRONZE

FADE MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

OHM+ GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

OHM+ BRONZE

OHM+ POL ARIZED BRONZE

Nº EE14601071

Nº EE14601065

Nº EE14601084

Nº EE14613981

Nº EE14613966

OPTICS: 8 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection. ANSI Certified lenses.

MEASUREMENT/WEIGHT: 50h-141w-138l, 28grams

STACKER

TECH ONE PRO

FRAME: FRAME:

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

MATTE TORT

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

OHM BRONZE

OHM POL ARIZED BRONZE

OHM+ POL ARIZED BRONZE

Nº EE16201020

Nº EE16201042

Nº EE16201065

Nº EE16201084

Nº EE16213939

Nº EE16213943

Nº EE16213966

8 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

STONE TORT

TRANS BLACK

OHM+ GREY

OHM+ POLARIZED BLUE

OHM+ ROSE

OHM+ POL ARIZED ROSE

OHM+ BRONZE

OHM+ POL ARIZED BRONZE

OHM+ GREY

OHM+ ORANGE

Nº EE15001071

Nº EE15001065

Nº EE15001084

Nº EE15001091

Nº EE15013981

Nº EE15013966

Nº EE15062971

Nº EE15063083

OPTICS: 8 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT:

ROAD GL A CIER

50h-140w-120l, 33grams

8 base mold injected Grilamid frame. 5 barrel hinge.

FRAME: 6 base mold injected Grilamid frame. Innovative double action hinge system. Leather eye shields & mesh eye shields. Custom case and sunglass leash.

OPTICS: MATTE BLACK

MATTE BLACK

GLOSS TORT

GLOSS TORT

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM POL ARIZED BRONZE

Nº EE04101020 XL Nº EE10401020

Nº EE04101042 XL Nº EE10401042

Nº EE04110639 XL Nº EE10410639

Nº EE04110643 XL Nº EE10410643

8 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT: 43h-138w-121l, 26grams 46h-140w-121l, 31grams XL

MUDSLINGER

6 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection. ANSI Certified lenses.

PERFORMANCE:

46h-144w-161l, 27grams

FRAME:

OPTICS:

Directiflow Hidden Lens ventelation system,and removeable Eye Mask for reduced exposure to wind and elements exposure.

MEASUREMENT/WEIGHT:

CHARGE + XL

6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system. ANSI Certified frame.

MATTE BLACK

MATTE BLACK

MATTE BLACK

OHM GREY

OHM POLARIZED GREY

OHM+ POLARIZED GREY

Nº EE14401020

Nº EE14401042

Nº EE14401069 KIT ONLY Nº EE14461700

OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT: 50h-146w-107l, 38grams

FRAME: 8 base mold injected Grilamid frame. Innovative double action hinge system. Unique mold injected logo.

MATTE BLACK

MATTE BLACK

MATTE TORT

MATTE TORT

STONE TORT

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM POL ARIZED BRONZE

OHM GREY

Nº EE13701020

Nº EE13701042

Nº EE13713939

Nº EE13713943

Nº EE13762920

OPTICS: 8 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT: 46h-141w-119l, 37grams




SELF ASSURED, blunt, adventurous, shamelessly sexy and driven to achieve describe the women that inspire our latest collection. Whether it be fighting the man, escaping from society, conquering fears or just planning the conquest we have sunglasses that can keep up with the journey. Classic rebellious styling and color inspiration from our travels around the globe combine to complete our favorite line ever.


CONTENTS COLOR STORIES HONEY BEE LUNAR

pg.06

pg.14

pg.16

MIX TAPE

pg.18

DANGER CAT + LX

pg.20

ENCELIA

pg.21

CRASHER

pg.22

REPRISE

pg.23

BENGAL WIRE LA TXOKO

pg.24

pg.25


LUNAR NUDE TORT

DANGER CAT NUDE TORT

DANGER CAT LX NUDE TORT

OHM SKY BLUE CHROME

OHM SKY BLUE CHROME

OHM SKY BLUE CHROME

Nº EE16658296

Nº EE14358296

LX Nº EE13858296

ENECLIA NUDE TORT

CRASHER NUDE TORT

BENGAL WIRE NUDE TORT

OHM SKY BLUE CHROME

OHM SKY BLUE CHROME

OHM SKY BLUE CHROME

Nº EE12058296

Nº EE14058296

Nº EE14158296

SKY BLUE CHROME Earth and sky collide in this collection of inspiration from mother earth. Based on a contrast enhancing, soothing melanin infused rose tint, the sky blue flash lens mirrors atmospheric hues with a hint of pink star power.

6

7


DANGER CAT DARKSIDE TORT

ENECLIA DARKSIDE TORT

OHM BLACK GRADIENT

OHM BLACK GRADIENT

Nº EE14362394

Nº EE12062394

DARKSIDE TORT Sophistication doesn’t have to be soft. Smooth whiskey, a comfortable chair, the feel of woodgrain, and someheavy fucking metal combine as inspiration for thismodern classic.

8

9


CALAFIA ROSE

LUNAR CALAFIA ROSE

MIX TAPE CALAFIA ROSE

HONEY BEE CALAFIA ROSE

O H M C H A M PA G N E C H RO M E

O H M C H A M PA G N E C H RO M E

O H M C H A M PA G N E C H RO M E

Nº EE16662186

Nº EE16462186

Nº EE16562186

DANGER CAT CALAFIA ROSE

DANGER CAT LX CALAFIA ROSE

ENECLIA CALAFIA ROSE

O H M C H A M PA G N E C H RO M E

O H M C H A M PA G N E C H RO M E

O H M C H A M PA G N E C H RO M E

Nº EE14362186

LX Nº EE13862186

Nº EE12062186

CRASHER CALAFIA ROSE

REPRISE CALAFIA ROSE

LA TXOKO CALAFIA ROSE

O H M C H A M PA G N E C H RO M E

O H M C H A M PA G N E C H RO M E

O H M C H A M PA G N E C H RO M E

Nº EE14062186

Nº EE12462186

Nº EE13562186

We’ve seen the floral trend migrate from loud, to ditsy but we are most inspired by the demure hues of a dusty rose. Paring perfectly with neutrals and monochrome kits and perfect to match a lip, with Calafia Rose you can live in bloom all year long.

10

11


MIX TAPE PINEAPPLE TORT

HONEY BEE PINEAPPLE TORT

DANGER CAT PINEAPPLE TORT

OHM GREEN CHROME

OHM GREEN CHROME

OHM GREEN CHROME

Nº EE16463535

Nº EE16563535

Nº EE14363535

PINEAPPLE TORT Sometimes it seems that not everything happens for a reason…take pineapples for instance. For the last 2 years this hospitable and tropically inspiring fruit has adorned just about every piece of clothing and jewelry imaginable. We aren’t quite sure why or how these things happen. You would think that we would be sick of it by now, but nope we’re not…here we are with a slightly

DANGER CAT LX PINEAPPLE TORT

ENECLIA PINEAPPLE TORT

CRASHER PINEAPPLE TORT

OHM GREEN CHROME

OHM GREEN CHROME

OHM GREEN CHROME

LX Nº EE13863535

Nº EE12063535

Nº EE14063535

less literal take on the trend with a very classy combination. Every bit as fun, but not quite as done, this collection is the perfect compliment to your pineapple pen.

12

REPRISE PINEAPPLE TORT

BENGAL WIRE PINEAPPLE TORT

OHM GREEN CHROME

OHM GREEN CHROME

Nº EE12463535

Nº EE14163535

13


THE

HONEY BEE

NEW

Sweet, sultry, strong and sexy…The Honey Bee captures the glamour of a forgotten era combined with the style and sophistication of today.

14

GLOSS BLACK

ROSE TORT

CALAFIA ROSE

OHM BLACK GRADIENT

OHM BRONZE

O H M C H A M PA G N E C H RO M E

Nº EE16501694

Nº EE16556802

Nº EE16562186

SKYLINE

PINEAPPLE TORT

OHM PL ASMA CHROME

OHM GREEN CHROME

Nº EE16562710

Nº EE16563535

15


THE

LUNAR

NEW

Inspired by those who wear their cool on their sleeves, the music festival ready Lunar is ripe for rockstars and those who listen to them. Style meets bold personality, ashamed of nothing. Love and be loved in the Lunar.

16

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

GLOSS TORT

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM POL ARIZED BRONZE

Nº EE16601620

Nº EE16601642

Nº EE16610639

Nº EE16610643

NUDE TORT

CALAFIA ROSE

OHM SKY BLUE CHROME

O H M C H A M PA G N E C H RO M E

OHM ROSE

Nº EE16658296

Nº EE16662186

BUBBLE GUM Nº EE16663274

17


THE

MIX TAPE

NEW

A little bit yesterday, a little bit tomorrow, a little bit rock and roll and a little bit of sorrow. The Mix Tape is the soundtrack of now; play and repeat.

18

GLOSS BLACK

CRYSTAL

CALAFIA ROSE

PINEAPPLE TORT

OHM BLACK GRADIENT

O H M G R E Y S I LV E R C H RO M E

O H M C H A M PA G N E C H RO M E

OHM GREEN CHROME

Nยบ EE16401694

Nยบ EE16404314

Nยบ EE16462186

Nยบ EE16463535


THE

THE

DANGER CAT LX

ENCELIA

+

Elegant and sophisticated, the Encelia draws inspiration from the fashion and freedom of the 1970’s. From the streets of Haight-Ashbury to the stunning sunsets of California’s high desert, the Encelia’s smooth sculptural lines & unique colors make this frame the perfect accessory.

Bring out the claws in this luxurious cat eyed frame. The Danger Cat and Danger Cat LX elevates fierce.

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

NUDE TORT

CALAFIA ROSE

DARKSIDE TORT

PINEAPPLE TORT

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

NUDE TORT

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM SKY BLUE CHROME

O H M C H A M PA G N E C H RO M E

OHM BLACK GRADIENT

OHM GREEN CHROME

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM SKY BLUE CHROME

Nº EE14301620

Nº EE14301642

Nº EE14310639

Nº EE14358296

Nº EE14362186

Nº EE14362394

Nº EE14363535

Nº EE12001620

Nº EE12001642

Nº EE12010639

Nº EE12058296

GLOSS BLACK

20

ROSE TORT

CALAFIA ROSE

NUDE TORT

PINEAPPLE TORT

CALAFIA ROSE

DARKSIDE TORT

PINEAPPLE TORT

OHM GREY

OHM BRONZE

O H M C H A M PA G N E C H RO M E

OHM SKY BLUE CHROME

OHM GREEN CHROME

O H M C H A M PA G N E C H RO M E

OHM BLACK GRADIENT

OHM GREEN CHROME

LX Nº EE13801601

LX Nº EE13856802

LX Nº EE13862186

LX Nº EE13858296

LX Nº EE13863535

Nº EE12062186

Nº EE12062394

Nº EE12063535

21


22

THE

THE

CRASHER

REPRISE

Born from the spirit of the first days of rock and roll, the Crasher turns up the volume on a familiar tune.

This round frame has just the right edge. The timeless appeal of the Reprise is a nod to fashion icons past and present.

GLOSS BLACK

NUDE TORT

CALAFIA ROSE

GLOSS BLACK

ROSE TORT

CALAFIA ROSE

OHM GREY

OHM SKY BLUE CHROME

O H M C H A M PA G N E C H RO M E

OHM GREY

OHM BRONZE

O H M C H A M PA G N E C H RO M E

Nº EE14001601

Nº EE14058296

Nº EE14062186

Nº EE12401601

Nº EE12456802

Nº EE12462186

SKYLINE

PINEAPPLE TORT

SKYLINE

PINEAPPLE TORT

OHM PL ASMA CHROME

OHM GREEN CHROME

OHM PL ASMA CHROME

OHM GREEN CHROME

Nº EE14062710

Nº EE14063535

Nº EE12462710

Nº EE12463535

23


24

THE

THE

BENGAL WIRE

LA TXOKO

Transcend boundaries. Thinned out & lightened up with a metal brow, the Bengal Wire takes the universal appeal of its beach family to the city lights.

Much like its collaborative creator, La Txoko stands unassisted through style. Craig Anderson’s elegance on water welds seamlessly through La Txoko’s timeless lines and curves.

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

GLOSS TORT

MATTE BLACK

MATTE BLACK

MATTE SPOTTED TORT

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM POL ARIZED BRONZE

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

Nº EE14101620

Nº EE14101642

Nº EE14110639

Nº EE14110643

Nº EE13501020

Nº EE13501042

Nº EE13553439

SMOKESCREEN

NUDE TORT

PINEAPPLE TORT

MATTE SPOTTED TORT

CALAFIA ROSE

OHM PL ASMA CHROME

OHM SKY BLUE CHROME

OHM GREEN CHROME

OHM POL ARIZED BRONZE

O H M C H A M PA G N E C H RO M E

Nº EE14162863

Nº EE14158296

Nº EE14163535

Nº EE13553443

Nº EE13562186

25


LUNAR

ENCELIA

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

GLOSS TORT

NUDE TORT

CALAFIA ROSE

BUBBLE GUM

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM POL ARIZED BRONZE

OHM SKY BLUE CHROME

O H M C H A M PA G N E C H RO M E

OHM ROSE

Nº EE16601620

Nº EE16601642

Nº EE16610639

Nº EE16610643

Nº EE16658296

Nº EE16662186

Nº EE16663274

FRAME:

FRAME:

4 base mold injected Grilamid frame. Innovative double action hinge system.

6 base mold injected Grilamid frame. 5 barrel hinge.

OPTICS: 4 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

NUDE TORT

CALAFIA ROSE

DARKSIDE TORT

PINEAPPLE TORT

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM SKY BLUE CHROME

O H M C H A M PA G N E C H RO M E

OHM BLACK GRADIENT

OHM GREEN CHROME

Nº EE12001620

Nº EE12001642

Nº EE12010639

Nº EE12058296

Nº EE12062186

Nº EE12062394

Nº EE12063535

OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT:

MEASUREMENT/WEIGHT:

56h-143w-149l, 28grams

55h-144w-130l, 27grams

MIX TAPE

CRASHER

GLOSS BLACK

CRYSTAL

CALAFIA ROSE

PINEAPPLE TORT

OHM BLACK GRADIENT

O H M G R E Y S I LV E R C H RO M E

O H M C H A M PA G N E C H RO M E

OHM GREEN CHROME

Nº EE16401694

Nº EE16404314

Nº EE16462186

Nº EE16463535

FRAME:

FRAME:

4 base Mazzucchelli Acetate frame. 5 barrel hinge. Sculpted metal brow and temples with Acetate tips.

6 base Mazzucchelli Acetate frame. 5 barrel hinge. Heat tempered wire temple inserts.

OPTICS: 4 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.

GLOSS BLACK

NUDE TORT

CALAFIA ROSE

SKYLINE

PINEAPPLE TORT

OHM GREY

OHM SKY BLUE CHROME

O H M C H A M PA G N E C H RO M E

OHM PL ASMA CHROME

OHM GREEN CHROME

Nº EE14001601

Nº EE14058296

Nº EE14062186

Nº EE14062710

Nº EE14063535

OPTICS: 6 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT:

MEASUREMENT/WEIGHT: 55h-141w-147l, 32grams

HONEY BEE GLOSS BLACK

ROSE TORT

CALAFIA ROSE

SKYLINE

PINEAPPLE TORT

OHM BLACK GRADIENT

OHM BRONZE

O H M C H A M PA G N E C H RO M E

OHM PL ASMA CHROME

OHM GREEN CHROME

Nº EE16501694

Nº EE16556802

Nº EE16562186

Nº EE16562710

Nº EE16563535

56h-146w-144l, 45grams

REPRISE

FRAME:

FRAME:

4 base Mazzucchelli Acetate frame. 5 barrel hinge. Heat tempered wire temple inserts.

6 base Mazzucchelli Acetate frame. 5 barrel hinge. Heat tempered wire temple inserts.

OPTICS: 4 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.

GLOSS BLACK

ROSE TORT

CALAFIA ROSE

SKYLINE

PINEAPPLE TORT

OHM GREY

OHM BRONZE

O H M C H A M PA G N E C H RO M E

OHM PL ASMA CHROME

OHM GREEN CHROME

Nº EE12401601

Nº EE12456802

Nº EE12462186

Nº EE12462710

Nº EE12463535

OPTICS: 6 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT:

MEASUREMENT/WEIGHT:

50h-139w-161l, 28grams

52h-139w-138l, 36grams

DANGER C AT

BENG AL WIRE

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

NUDE TORT

CALAFIA ROSE

DARKSIDE TORT

PINEAPPLE TORT

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM SKY BLUE CHROME

O H M C H A M PA G N E C H RO M E

OHM BLACK GRADIENT

OHM GREEN CHROME

Nº EE14301620

Nº EE14301642

Nº EE14310639

Nº EE14358296

Nº EE14362186

Nº EE14362394

Nº EE14363535

FRAME:

FRAME:

6 base Mazzucchelli Acetate frame. 5 barrel hinge.

6 base mold injected Grilamid frame
with wire brow and temple detail. 5 barrel hinge.

OPTICS: 6 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection.

GLOSS BLACK

GLOSS BLACK

GLOSS TORT

GLOSS TORT

SMOKESCREEN

NUDE TORT

PINEAPPLE TORT

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM POL ARIZED BRONZE

OHM PL ASMA CHROME

OHM SKY BLUE CHROME

OHM GREEN CHROME

Nº EE14101620

Nº EE14101642

Nº EE14110639

Nº EE14110643

Nº EE14162863

Nº EE14158296

Nº EE14163535

OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT:

MEASUREMENT/WEIGHT:

51h-148w-139l, 33grams

51h-141w-137l, 31grams

DANGER C AT LX

L A TXOKO

GLOSS BLACK

ROSE TORT

CALAFIA ROSE

NUDE TORT

PINEAPPLE TORT

OHM GREY

OHM BRONZE

O H M C H A M PA G N E C H RO M E

OHM SKY BLUE CHROME

OHM GREEN CHROME

LX Nº EE13801601

LX Nº EE13856802

LX Nº EE13862186

LX Nº EE13858296

LX Nº EE13863535

FRAME:

FRAME:

6 base Mazzucchelli Acetate frame. 5 barrel hinge. Sculpted metal temples with Acetate tips.

6 base mold injected Grilamid frame. 3 barrel hinge.

OPTICS: 6 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT: 54h-150w-143l, 51grams

MATTE BLACK

MATTE BLACK

MATTE SPOTTED TORT

MATTE SPOTTED TORT

CALAFIA ROSE

OHM GREY

OHM POLARIZED GREY

OHM BRONZE

OHM POL ARIZED BRONZE

O H M C H A M PA G N E C H RO M E

Nº EE13501020

Nº EE13501042

Nº EE13553439

Nº EE13553443

Nº EE13562186

OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.

MEASUREMENT/WEIGHT: 48h-141w-142l, 31grams


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