Distrubited By
index
2 INDEX
3 SUGAPEN SPLASH
4 SUGAPEN 58
4 SUGAPEN 70
5 SUGAPEN 95
5 SUGAPEN 120
6 BUNGY CAST
6 LOGS
7 CRYSTAL PENCIL
7 CRYSTAL POPPER
8 S.P.M 55
8 S.P.M 65
9 S.P.M 75
9 S.P.M 90
10 S.P.M 110
10 SUGAR MINNOW SLIM 55
11 SUGAR MINNOW SLIM 70
11 BACKFIRE
12 YAMINAMA SNIPER
12 MOGUL MINNOW 66 SP
13 SUGAR DEEP 70 SUSPENDING
13 SUGAR DEEP 90 BOOST SHAFT GLIDE
14 SUGAR DEEP 90 BARRATUNED
14 SUGAR MINNOW 40
15 BEAT EAT 47 & 55
15 BUN 30
Bassday, a renowned lure manufacturer based in Japan, has earned a reputation as a top-tier producer of premium, hard-bodied lures. Their commitment to unparalleled quality and exquisite finishing sets them apart in the industry. These meticulously crafted lures undergo rigorous testing and have proven to be highly effective in enticing fish, making them virtually guaranteed to catch fish.
Recognizing the exceptional appeal of Bassday lures, Frogleys Offshore took the initiative to introduce them to Australia. Initially renowned for their ability to attract strikes from large trout and freshwater fish across the country, these lures have since demonstrated their prowess across multiple species. Moreover, they have proven to be remarkably effective in targeting various saltwater species, including whiting and larger predatory fish like barramundi.
Every single Bassday lure is meticulously crafted and rigorously tested to ensure a premium product that meets the expectations of the end consumer. The carefully designed action of these lures is particularly well-suited for inshore species, providing both wide and tight wobbles at various speeds, depending on the specific lure being used.
Recent developments include the LOGS and the much anticipated Sugapen Splash, specifically designed for Australian waters.
SugaPEN SPLASH
The Bassday SugaPen Slpash is a highly acclaimed fishing lure that has captured the attention of anglers all over Australia. Designed with precision and innovation, this topwater lure delivers exceptional performance and is specifically crafted to entice predatory fish, especially whiting.
The SugaPen Slpash features a unique and realistic design, mimicking the appearance of a small prawn struggling on the water’s surface. Its concave face creates a captivating splash and popping sound, creating a commotion that attracts fish from a distance.
One of the standout features of the SugaPen Slpash is its versatility. Whether you’re fishing in freshwater or saltwater, this lure adapts seamlessly to various fishing conditions. Its compact size and aerodynamic shape allow for accurate and longdistance casts, reaching fish in hard-to-reach areas.
Crafted with durability in mind, the Bassday SugaPen Slpash is built to withstand aggressive strikes and rough fishing environments. Its high-quality components, including sharp treble hooks and strong split rings, ensure secure hooks ups and reliable performance.
Anglers have praised the SugaPen Slpash for its ability to trigger explosive strikes from whiting, flathead and other predatory species. Its realistic appearance, enticing action, and proven track record make it a go-to choice for anglers targeting topwater bites.
Whether you’re an experienced angler or a novice, the Bassday SugaPen Slpash is a must-have lure that can elevate your fishing game. With its exceptional performance, versatility, and ability to attract quality fish, this topwater lure is sure to become a favourite in your tackle box.
Sugapen 58
The Sugapen is synonymous with top water fishing. It’s iconic forward-facing cup and slender profile perfectly mimics a fleeing prawn. The range has now been increased to include a 58mm length model.
The 58 casts perfectly due to its slimline profile which produces little wind resistance. The action is thesame as the larger sizes but this has a more subtle presence. The lure and it can be wound flat out or with a pause and wind technique.
Sugapen 70
The SugaPen is a uniquely designed dog walker.
With its turned down cup-face, this lure is designed to create a subtle splash like a traditional popper, but with the advantages of being able to be used as a dog walker. When estuary surface luring, this is the best of both worlds in surface fishing.
With its small profile and longer length it has already proven itself with big bream and whiting falling to its alluring action.
Dog Walker
SCAN FOR THE COLOUR CHART
Sugapen 95
The bigger version of the popular SugaPen 70, the SugaPen95 is a larger profile lure that maintains the turned down cup-face the SugaPen is known for.
Creating subtle splashes to attract larger predators, the SugaPen 95 is perfect for larger species like trevally and even kingfish. Other offshore species such as bonito and dolphinfish will also love them as the extended length and wider body creates a commotion predators will hunt down.
Sugapen 120
The iconic Bassday Sugapen family’s biggest brother, the 120mm model. It’s perfect for larger estuary fish as well as offshore species.
The 120 has all the fantastic attributes of the hugely popular 70mm and 95mm models. This new bigger brother has excellent casting distance, thanks largely to its slimline profile which produces minimal wind resistance to get the lure out further. It is brilliant for massive flathead too.
The Sugapen’s most famous feature has always been its slanted cup face, and the 120 still has that spitting action while being walked, which is a big part of why this lure is so unique and effective.
Bungy cast
The Bungy Cast is a lip-less minnow with incredible castability.
Great for hitting boil-ups both offshore and from the shore, it has been designed not to break the surface more than necessary when jerked erratically or retrieved quickly, increasing hook-up rates.
At a slow retrieve, it swims with an easy wobbling action, given a light jerk, it darts quickly imitating a dying baitfish. It also sinks horizontally and has two hooks for improved hook-ups. Perfect for a variety of species.
LOGS
Designed with the needs of anglers in mind, the Bassday Logs is a versatile fising lure that is perfect for both freshwater and saltwater fishing.
Both models are sinking allowing a myriad of options for anglers. With its unique shape and realistic movement, the Log is sure to attract a wide variety of fish species.
The Logs feature a slim body design and a weight distribution system that allows for precise casting and accurate presentation. It also has a slow sinking action that mimics the movement of a dying fish, making it an irresistible target for hungry predators.
CRYSTAL PENCIL
The Bassday Crystal Pencil is a highperformance fishing lure that combines advanced technology with innovative design to deliver exceptional results.
Made with a durable and translucent body, the lure is designed to mimic the natural movement of baitfish, making it irresistible to predatory fish such as tailor, bonito, kingfish, and tuna.
One of the key features of the lure is its internal holographic plate, which reflects light and creates a realistic shimmering effect. This unique design feature enhances the lure’s visibility in the water, making it more attractive to fish and increasing your chances of a successful catch.
crystal popper
This popper is for every angler who wants to cast a lure into a bait school in the distance using the smallest lure possible.
The solid resin sinking body and resulting weight casts long and accurately all day and the clear body will reflect light making it appear that your lure is amongst a school of fish. Rigged with a single treble, this sinking lure is designed to be retrieved along the surface like a fleeing baitfish.
S.P.M 55
The S.M.P.55 is a sleek 55mm sinking stickbait that weighs a mere 3.2g.
Its slender profile, combined with an enticing slow wobble on the drop and twitching dart action, renders it irresistible to a wide array of species. Like all Bassday luresthe S.P.M. range has one of the finest paint jobs available in the market. Rigged with treble hooks and available in a wide variety of colours.
S.P.M 65
The S.P.M.65, a sophisticated 65mm sinking stickbait weighing only 7.0g. With its slender build and captivating slow wobble on the descent, paired with a tantalizing twitching dart action, this lure proves irresistible to a diverse range of species.
In line with the renowned quality of Bassday lures, the S.P.M. range boasts top-tier paint jobs, setting a high standard in the market. Rigged with reliable treble hooks and offered in an extensive selection of colours, the S.P.M.65 promises both finesse and versatility for anglers seeking exceptional performance on the water.
S.P.M 75
The Bassday S.P.M.75, a refined 75mm sinking stickbait weighing a mere 7.0 grams. With its slender profile and captivating slow wobble on the descent, complemented by an alluring twitching dart action, this lure is irresistible across various species.
Aligning with the esteemed quality associated with Bassday lures, the S.P.M. range showcases unparalleled paint jobs. Enhanced with dependable treble hooks and available in a diverse array of colours, the S.P.M.75 ensures both finesse and adaptability, catering to anglers who demand exceptional performance on every outing.
S.P.M 90
Bassday’s S.P.M.90 is a sinking stickbait designed to entice even the most elusive and cautious fish.
The lure operates quietly, emitting subtle vibrations and featuring a gentle action with pauses in movement both during retrieval and descent. This makes it ideal for fishing in clear, calm, and shallow waters where fish may be easily spooked. Despite its small size and weight, the S.P.M. by Bassday is remarkably effective, offering a unique action that sets it apart from other lures.
Various Slow Wobble / Dart COLOUR CHART
S.P.M 110
Bassday’s S.P.M. 110 is a sinking stickbait stunningly crafted to tempt even the most
Sugar MINNOW Slim 55
A perfect imitation of an estuary baitfish this is the go-to lure to reach for when fishing shallow sand flats.
The Sugar Slim 55 isn’t just the domain of saltwater anglers though, and will prove equally as effective on the rivers and streams for trout.
Trout in the south and the highlands, and jungle perch and sooties in the north will all line up to eat this slimlined snack.
sugar MINNOW Slim 70
A floating narrow baitfish profile designed to realistically imitate a dying baitfish.
Courtesy of a shifting ball bearing weight system, the lure casts well given its profile and light body. The lure runs with a wide action with a slow wobble just like a fish on its last legs. The perfect imitation for estury baitfish it can be used effectively in areas with sand flats interspersed with weed beds. Freshwater fishermen targeting trout will also find it a very useful lure in streams and waterways.
BACKFIRE
The Backfire is 65mm long and through wired making it strong and dependable. It weighs 7.5 grams and casts exceptionally well for a small lure. The large cupped face is capable of both dramatic pops, and small subtle, ripple inducing pops, when using a slow and light touch.
The slim profile produces little wind resistance. The action is that of a classic popper and will be excellentfor bass, bream and other surface feeders. It works best with a pop, pop, pause technique.
Yaminama Sniper
Bassday produce some world class surface lures including the SugaPen which is well known for its whiting catching ability. Now those chasing bass and cod can add the Yaminama Sniper to the list of Bassday’s finest surface lures with this unique surface walker available in five amazing colours including glow.
The Bassday Yaminama Sniper features a unique 0.8mm aluminium cup that gets the lure waddling across the surface quickly. A large brass plate mounted under the belly hits the lure under retrieve making a distinct fish-attracting sound while nighttime anglers will also love the built in chemical light holder (2.9mm diameter lights) that ensure you can not only hear your lure, but you can see it as well.
Mogul MINNOW 66 SP
Profound in its action, with an attention grabbing side-to-side cadence this is a lure that will equally grab the attention of anglers and invoke a positive, aggressive response from jerkbait loving fish.
Stunning ultra realistic colours and textbook Japanese attention to detail make this a must have suspending jerkbait for bream, bass, trout, and mangrove jack.
sugar deep 70 SUSPENDING
A suspending lure, this Sugar Deep can be steadly retrieved or paused to sit enticingly for a predator to snap it up.
Critical to its success, the design team at Bassday created a lure with a big bib that still casts well.
sugar deep 90 Boost Shaft Glide
The Sugarpen Deep 90 incorporates an innovative slide system to cast further and more accurately. It is also a floating rather than a suspending lure.
The unique weight system uses a sliding tungsten weight on a rod assembly moulded into the body of the lure. When casting the weight moves to the back of the lure delivering greater distance while when retrieved, moves forward along the rod toweight the lure level when paused. The Sugar Deep 90 Floating Boost Shaft Glide has a tight wobble that will dive to 2.5 metres making it ideal for impoundment and estuary fishing for a variety of species.
sugar deep 90 BARRAtuned
The Sugar Deep 90 Barra Tune has been developed specifically for Australia. We have some of the meanest fish around, so we made the Barra Tune from a redesigned popular Sugar Deep 90, but with a twist.
This lure has upgraded 3X trebles and has been specifically re-tuned to swim with the extra weight. Perfect for barra and other tough fish. This realistic 90mm jerkbait is a proven performer.
CODE STYLE SD90B Suspending
sugar minnow 40
This lure successfully imitates a swimming minnow and will respond to rod movements such as twitching, or can be retrieved steadily resulting in an action estuary predators find irresistible.
The lure casts extremely well and for its size is very tough. It is a lure we can recommend to anglers of all persuasions.
beat eat
47 & 55
Like no other lure on the market, the Beat Eat is a sinking minnow lure which features a reverse bib.
The sinking density offers excellent casting distance and the unique reverse bib means that the Beat Eat swims from the bottom up. The reverse slant and taper results in tight baitfish like actionwhich can operate throughout the entire water column.
The Bun is a realistic beetle imitation.
It is a floating, shallow running wake bait, designed to imitate a beetle in distress on top or just under the waters’ surface.
It has a wide wobble action and creates a large wake. This will be dynamite on fish like Bass, Bream, EP’s, JP’s, Sooty’s, Trout and anything else that eats a beetle.
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