Upfront EOFY 2019 by frontlinestores

INSIDE LYNDA TELLS ABOUT:

Reversing a Retail Trend.

MEN OF STYLE

A YEAR IN REVIEW

FABE AUG PREVIEW

...news & information for those at the FrontLine of retail

u p f ron t

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Your Direct Line to FrontLine IN THIS ISSUE: Member Insight

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Supplier Success

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New Suppliers

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Opportunities & Acheivements from F19 p.15 FABE Preview

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Independent Retail

CEO Update In light of the tough year that many members have experienced, the Frontline team have continued to work hard to develop opportunities and value for independent retailers in Australia. We are delighted to have successfully negotiated full tenancy at the 210 Canterbury Road Head Office building, with long term leases now in place for two excellent tenants. This allows us to continue to invest in providing further opportunities and service programs for our independent retail members. This has included the continued development of the Frontline Australian Buying Event, which will be running in alignment with Reeds Gift Fair’s Retail Quarter in February, and the reinvention of new digital services including social media initiatives, making them more accessible to the membership. There has also

Darren Lee (L) Glen McLeod (R) FRONTLINE co-CEO

been a continued push towards strategic negotiations with suppliers to ensure members remain a priority and a focus for strategic growth with key suppliers. We’re hopeful that the recent tax stimulus will add some momentum to FY20, to bring some additional money and foot traffic to our members. With the upcoming alignment with Reeds Gift Fairs in February, and many more great initiatives set to launch, we are quietly excited about the year ahead. As always,

Frontline Stores is truly your partner in retail! DARREN LEE | FRONTLINE co-CEO e: darren@frontlinestores.com.au

GLEN MCLEOD | FRONTLINE co-CEO e: glen@frontlinestores.com.au

FOR MORE INFORMATION, YOU CAN ALWAYS CONTACT US! Level 1, 210 Canterbury Road, Canterbury VIC 3126 tel: 03 9888 5766 | fax: 03 9888 5522 web: www.frontlinestores.com.au

Baby News! It’s a Girl! Sharon Rodriguez has been on maternity leave this year as she welcomed her gorgeous baby daughter Jasmine in February. All is going well for her and she’s loving being a mum. We are excited to welcome her back next year.

For more news & exclusive specials: www.frontlinecentral.com.au

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Member Insight

Lynda Coles Retail Manager RHINO RAGE

GRIFFITH, NEW SOUTH WALES

Defying a retail trend, by staying on-trend. Lynda with some of the team from Rhino Rage, Nikita and Jessie.

Not many retailers can attract customers FROM Sydney, but one regional NSW retailer with a key eye for fashion is proving to be more than just a local icon. Recognising the growth potential of “street fashion”, Peter Dalla knew his concept area was worthy of expansion. Investing in the shop next door, and some additional renovations, Rhino Rage has built its street-smart identity and definitely earned its spot on the map. With expert retail manager, Lynda Coles leading from the front, Rhino Rage has never looked back!

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FrontLine UPFRONT | EOFY 2019

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Member Insight

Insightful stock selection is the ‘not so secret’ secret to Rhino Rage’s secret to success. Focusing on iconic brands with a cult following and a proven commitment to supporting independent retail the range stories virtually write themselves. Guided initially by the wisdom of the sales representatives who visit the store, Lynda confirms her ranging choices with further investigation. Taking inspiration from fashions appearing across all forms of media, Lynda also pays attention to the fashion she sees out on the street. The balance between insta-famous trends and the tastes of the local consumer base is a fine one, so Lynda knows she has to be discerning in her choices. The wisdom behind Rhino Rage’s successful range choices is not entirely based on following the future

trends. Behind the scenes, the team work hard to collect comprehensive bank of information that can be used to inform future buying. Data on every style, size and colour sold are all recorded via the store loyalty program. Piecing the data together, Lynda then can then paint a picture of the what, when and why of customers previous purchasing that then becomes the map for future forecasting. Navigating the future of the business with comprehensive buying data has helped establish the customer loyalty that forms the foundation of any successful retail venture. Customers grow in confidence when they know that Rhino Rage always seems to stock the sizes and styles they need. When customers needs evolve, the constant feed of data can identify the shift ahead of time and adjust

the buying directions accordingly. Customers can then be assured that shopping at Rhino Rage offers a retail experience that caters for their future needs, not just their past. Such commitment to fulfilling the needs of customers extends further than just the stock on racks. Rhino Rage prides itself on a customer centric retail experience by focusing their attention on every stage of the customers time in store. From attentive staff, a strategic layout of displays and regular rotations of seasonal stock ensures customers can be matched to their items before they lose the momentum to purchase. Knowing many customers may be challenged with mobility, Peter Dalla invested in elevator system when adding the second story. Ensuring customers can always confidently access every

For more news & exclusive specials: www.frontlinecentral.com.au

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Member Insight

single area on the floor, means every square meter of retail space can contribute to business revenue. Rhino Rage also supports consumers out shopping with small children, providing captivating experiences for the smallest consumers, allowing their parents more time to browse the inspired ranges. More than just stock on shelves, Rhino Rage has built its reputation on creating a customer focused experience that always seems to offer “exactly what you need”. Whilst Lynda and her team make this look effortless, the work behind the scenes is both the reason and predictor of the businesses success. Having been in operation since 1997, Rhino Rage has carved out a niche through much turbulence experienced in the local and Australian economies. Success despite all the challenges proves just how valuable knowing and servicing your customer is. Not just in an idealistic way, but in an informed and inspired way. The “Rhino Rage” way perhaps.

Lynda | RHINO RAGE 280-282 Banna Ave, GRIFFITH NSW

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 FrontLine UPFRONT | EOFY 2019

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Member Insight

Men of Style- Kicking Goals! Following a nearby retail development that cost Charlie a lot of business through lack of carparking, and a hike in rent, he looked at his options, did some research and is now in a new location, closer to home and financially ahead! Men of Style is a great Independent Retail success story, having been in business in the same location for about 10 years and a member of Frontline for almost the same time. Charlie has seen the ups and downs of retail in Melbourne yet has managed to weather the storm. He faced uncertainty this time last year when what was pretty stable overheads and rent was set to be increased dramatically. What to do? Pay the increased costs and face the end of a thriving business or look for a better cheaper location and stand up to the power weilding land lord. The latter is just what he did, determined to keep and grow his menswear business he opted to find a new location. The great part is his determination has really paid off. Now in the new location of 138 Main St Packenham. Business is going well, with customers new and old still supporting

Charlie De Maio Business Owner MEN OF STYLE PAKENHAM, VIC

this local retailer. We are so proud to call Men of Style a FrontLine Member for his commitment to having a great local store to service the community which oozes everything FrontLine is about. Due to the increased foot traffic and in the past 2 years we’ve been in Pakenham our sales have increased and our overheads have dropped. Our customers are if anything they’re probably a bit more down to earth in Pakenham compared to Berwick. Charlie said “We have great customers who are very loyal and they like the personal service we give. We have a large customer base in which I correspond by SMS from time to time. So when I have a promotion or something, sending the SMS reminds my customers of my new location”.

For more news & exclusive specials: www.frontlinecentral.com.au

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Currently being winter his best sellers are possum knits along with our newly introduced Milton flannel shirts. Workland denim jeans have also been selling well. As his business has improved so has life in general with his home is only 3km away. Most days he walks to and from work (weather permitting) which gives me more time to spend with my family. Of FrontLine Charlie says “it continues to be a great support to me, if ever there’s an issue I need attended too, Miro and the team do a really good job in assisting me all the time”.

Charlie | MEN OF STYLE 138 Main Street, PAKENHAM VIC

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 FrontLine UPFRONT | EOFY 2019

12/07/2019 3:31:54 PM

Buying Events

Information + Opportunity = Power Sports and wellness products is one product category that can still attract the consumer spend, even when times get tough. SPORTFIRST stores recently spent 3 days learning to capitalise on the opportunities the sports industry presents. From major sporting events, celebrrity endorsements to global campaigns, the big brands can certainly get their products onto the main stage. The secret to successful retail is learning just which products those will be, and exactly when the customer will be inspired to purchase them. Over the 3 days of the Sports Conference, SPORTFIRST retailers got to hear presentations from each of the major sporting brands and make informed decisions when planning their buying. In addition, SPORTFIRST management team launched the up coming promotional and marketing campaign, which will feature both digital, traditional and instore promotional opportunities for branded stores. Each campaign is strategically aligned with the anticipated “hot products” for the season. With additional margin available for stores who maximise their opportunities, the SPORTFIRST stores will definitely hold the power in the coming months. JENNY ALDRIDGE | SPORTS MANAGER e: jennya@frontlinestores.com.au

For more news & exclusive specials: www.frontlinecentral.com.au

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Supplier Success

Turning over a million dollars in workwear! When the economy gets tough, the tough go to work, and they obviously need something to wear! In a flat economy, one workwear supplier turned over a million dollars with FrontLine Members. With good quality product hitting all the right pricepoints, Ritemate saw a softer economy and used it as a springboard for growth. Offering everything from industrial workwear to corporate essentials, the Ritemate product mix appealed to a nation doing everything they can to turn a dollar. The secret to Ritemates success might also be not so secret after all. Fighting the trend set by counterparts to consolidate and automate, Ritemate have prioritised good old fashioned customer service, and have an active network of agents and reps out on the road all year round.

In addition to exhibiting at both FAB Events for the year, the ability for retailers to have confidence in the product and the company behind it has clearly earned Ritemate quite a few extra orders over the year. In commemoration of Ritemates continued growth through the FrontLine members, I was honoured to present Ritemate with their award at the February FAB Event. Recognising the achievement of over a million dollars in throughput with the group it is also symbolic of a shining future to come. DAVID WOODS | WORKWEAR MANAGER e: davidw@frontlinestores.com.au

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Ritemate will be exhibiting at the August FAB Event. Be sure to visit them at stand 140!

FrontLine UPFRONT | EOFY 2019

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Supplier Success Real curves embrace Hotmilk Lingerie’s latest collection!

Hot Milk will be exhibiting at the August FAB Event. Be sure to visit them at stand 199!

When Hotmilk decided to use New Zealand’s plus size model Isabella Moore to front their latest 1-19 Mesemerize collection, they had no idea how positive the response would be. Stockists from around the globe were so enlightened to see Hotmilk product on real curves. “Hotmilk’s new model Isabella is a breath of fresh air in our world of photoshopped ‘perfect’ models” says Little Miracles store owner Kerry Brennan. The pregnancy journey is hard enough without having to compare ourselves to super glamorous models.” “There is a definitely a trend to use

real models, however we didn’t see this as a reason for using Isabella. We made the decision based on our customers. We offer a huge size range inour bras from 8 -20 bands with A-J cups and it’s important that we show our bras on a variety of different shapes and sizes says Hotmilk Lingerie. Isabella is a New Zealand soprano and plus size model who is currently home

from her Opera studies in San Francisco, California. Her two passions are opera and promoting body positivity through modelling! Isabella has sung alongside some legendary opera singers through masterclasses, concerts and opera performances and has caused a stir in Hotmilk’s marketing that has been welcomed by mothers across the globe.

HOT MILK Preferred Supplier #1234 hotmilklingerie.com | 

For more news & exclusive specials: www.frontlinecentral.com.au

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Supplier Success

William A McNeill will be exhibiting Onkaparinga products at the August FAB Event. Be sure to visit them at the Home Living Wall of Opportunity!

Celebrating 150 Years

William A McNeill, Poudly Carrying On The Tradition With over 50 years of experience in the textile industry, William McNeil, Bill to those that know him, had built a successful family run textile business that was ready to invest in the future. In 2013, the culmination of this experience and the drive to build the textile business into the future lead to purchasing of one of Australia’s most wellknown bedding brands Onkaparinga. Knowing Onkaparinga was a brand that Australian’s have been trusting for bedding since 1869 the decision to take on the brand and carry

on tradition was one that was rewarding as well as exciting. After being a part of the history of the brand for a short time we are extremely proud to be celebrating a strong Australian brand reaching such a significant milestone, the William A McNeil & Co team are today honoured to be delivering beautiful bedding sourced from all over the world to Australian families.

WILLIAM A MCNEILL Preferred Supplier #1234 onkaparinga.com.au | 

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FrontLine UPFRONT | EOFY 2019

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New Suppliers

Look What’s NEW! The FrontLine team of industry experts are always on the lookout for hot new suppliers to sign on and extend the opportunities available to members. The UPFRONT team of editors were excited to profile a few who recently achieved ‘preferred supplier’ status!

Company Name: Dale Group International FLS #: 3 0 9 7 Product Categories: Childrenswear, Manchester, Homewares, Kids Footwear Labels: Oribel Toys, Starlight Buddy, Harness Buddies, My Baby By Homedics, Playette, Tots by Smartrike Nursery, Jack N Jill Oral Care, My Best Friend, Smartrike Scooters, Regalo Bed/Cot FrontLine Manager: Sam Glass  dalegroup.com.au |  Dale Group International is a progressive family owned business based in Melbourne who are leaders in baby, infant and toddler products’ since 1997. The company was started to offer well priced, Quality Baby & Toddler products to retailer partners and end consumers. As a newly married adventurous couple Alan and Andi embarked on the exciting journey of establishing their dream business. As a dream team of two at the time their family now includes 4 energetic boys who through the years have product tested most of their lines. We travel the world to source and develop a range of unique products that ‘make a difference’ to people’s everyday lives. With core range initially in baby accessories including socks, caps, mittens… it has diversified now to hundreds of lines and continually growing, especially in safety, comfort and travel

categories. We aim to work with our strategic retail partners to grow the market share by making a range of products available to more stores nationally and internationally, managing our extremely high service levels and facilitating strict inventory and quality control testing levels for the benefit of retailers and consumers always. Dale Group pride themselves for giving consumers a Baby and Toddler quality products they now know and trust. In a new bright office space the team is energised and excited by what lies ahead for 2019 and beyond. With a freshly launched 45 page colour catalogue, including 5 new brands under their brand portfolio including the ever popular Munch Mitt & Chew Cubes, TAF TOYS, My Brest Friend and their original PLAYETTE® lines going strong _ the future looks bright.

For more news & exclusive specials: www.frontlinecentral.com.au

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New Suppliers Company Name: 69 Slam FLS #: 4 0 9 4

Customer profile

Product Categories: Youth, Menswear, Ladieswear, Childrenswear, Sports.

The brand has been evolving for 15 years, starting out in underwear to now being a modern lifestyle brand of fun Activewear, Swimwear and Apparel with multigenerational appeal and a confident, whimsical and playful attitude that sets them apart and is currently available in 38 Countries. Thanks to a talented team of designers and collaboration artists from around the world, the 69 Slam brand packs as much possible style, fun and creativity into every piece that is produced. It’s all about Quality 69 Slam garments are designed and produced with the customer in mind as practical and innovative garments that do what they say they last without shrinking, stretching or fading. All manufacturing is done in Indonesia with material being printed and produced in China with rigorous quality controls at each step. The same suppliers and manufacturers have been used for the last 12 years which allows complete confidence in the consistent quality of garments season after season. Just like Frontline members we are proudly independent

and won’t stock to the conglomerates or change our DNA to be like everybody else. The last 16 months has established a presence in the Australian market as a genuine high-quality alternative to the black / grey / beige and is now looking to expand into the wholesale market to selected stockists. Whilst 69 Slam love and have full confidence in their product, they understand the challenges in the retail market particularly with adopting a new brand and as such provide a buyback guarantee for all new stockists for the first 6 months of stock orders. No need to indent order depending on availability, stock from previous ranges can be ordered either from stock already in Australia for delivery in seven days or monthly delivery from excess manufacturing production stock. Our range is quite broad and continuing to expand Two comprehensive ranges are produced per year and, depending on availability, stock from previous ranges can be ordered either from stock already in Australia for delivery in seven days or monthly delivery from excess manufacturing production stock.

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Labels: 69 Slam FrontLine Manager: Travis McKenzie  69slam.com.au | 

69 Slam will be exhibiting at the August FAB Event. Be sure to visit them at stand 176!

FrontLine UPFRONT | EOFY 2019

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New Suppliers Company Name: Mad Man Australia PL FLS #: 3553 Product Categories: Menswear, Giftwares, Homewares. Labels: Mad Man FrontLine Manager: Miro Kroon  madman.com.au | 

The mens accessory segment has grown 278% in the last three years. In fact, mens accessories is growing at a faster rate than womens accessories. MAD MAN supply a huge range of competitively priced gifts for the modern man. There are watches, socks, tools, grooming products, bags, jewellery and much more. The price points make for great Kris Kringle suggestions – though gift giving should not be thought of as simply Father’s Day or Christmas.

Company Name: Sporting Nation (Tim Rath) FLS #: 3390 Product Categories: Menswear, Homewares. Labels: Sporting Nation FrontLine Manager: Miro Kroon  sportingnation.com.au

Sporting Nation showcases photo art products from many of Australia’s most popular past times from the 1960’s - ‘90’s. Under the banners of Fabric of Football, Slow Cricket, Wooden Tennis and Best of the Rest, the products combine fine art and contemporary design aesthetics with Australian sporting heritage, celebrating specific aspects of each sport from this golden era. The inanimate objects featured in the photographs are, (to the artist’s mind at least), ‘ornaments to their game’. Forever in the shade of the athletes who used them to great & not so great effect, these pieces of vintage sports equipment with their well-worn patinas suggesting countless hours of use, are finally getting their moment in the sun.

A combination of discards scavenged from op shops & treasures retained by their former masters, each piece is a fond reminder of the integral role sport played across Australia in the ‘60’s - ‘90’s & for many will evoke memories of the games, the experiences & the people they themselves encountered on the field of play.

For more news & exclusive specials: www.frontlinecentral.com.au

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Opportunities & Achievements of F19. FrontLine Team Reports THE BOARD Director’s Report

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MERCHANDISE

SERVICES

Menswear Pg 18 Womens Pg 19 Childrenswear Pg 18 Lifestyle Pg 20 Footwear Pg 21 Corporate Workwear Pg 22 Bedding & Furniture Pg 22 Home Living Pg 23 Outdoors Pg 25 Sport & Leisure Pg 24

The Admin Team

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Business Development Pg 27 Marketing

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Member Services

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The Digital Team

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We love

Independent Retail my.frontlinestores.com.au Follow us FLS_UPFRONT_EOFY2019MIA EDIT.indd 15

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FrontLine UPFRONT | EOFY 2019

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The Board of Directors

Your representative Board of Directors From across Australia, this representative panel of members has been working hard to drive the organisation toward even bigger and greater opportunity & benefits for retailers! They have the greatest motivation they are retailers too and experiencing the same daily challenges as all members!

Chairmans Report John Hawyood e: john_haywood@allbeds.com.au

As retailers, we too have been experiencing the challenges of the Australian retail sector. It is this awareness that has driven our leadership of FrontLine towards opportunity and benefit for the membership. Areas of investmestent included:

 Improved communications of This forward momentum has propelled the FrontLine organisation towards a fair result for what has been a very tough year for the industry. With significant gains already confirmed for F20, this year will no doubt be a transitional period towards ultimate growth. Throughout the challenges we have continually prioritised supporting members’ profitability. We have maintained the low cost of retail membership, and have continued to invest in programs that will support members through the tough times. The strength of FrontLine can only be measured by the collective strength of the membership, so our focus on delivering opportunity has been a focus on securing the core of the organisation.

promotional offers to members, supporting members in achieving greater margin.

 Initiatives to increase contact

between head office and the membership to identify opportunities that could be realised.

 A more user friendly platform to

support stores seeking to sell online.

 Digital platforms to increase the

dissemination of content from head office to retail social media presences of members.

 Provision of meaningful buying events for retailers to maximise benefit and minimise time away from the business.

 Continued travel and negotiations to

wanted suppliers to either build or strengthen relationship.

For more news & exclusive specials: www.frontlinecentral.com.au

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The FY19 Frontline Stores Board of Directors (L TO R): Michelle Clark (TAS), Phil Barkman (VIC), John Haywood (NSW), Bruce Devereux (WA), Phil Bliss (QLD), Ross Bailey (SA), Kathy Robinson (NSW), Margaret Pead (VIC). Investment opportunities towards member benefits is also scheduled to grow into the next financial year with the achievement of full tenancy at the 210 Canterbury Road Building. Committed long term leases with both major tenants provides secure funding for the organisation to support future member initiatives. We will continue to work with the FrontLine team on identifying the needs of members and realising the opportunities accordingly. The upcoming collaboration with Reeds in February for a combined event is one such initiative. Recognising the challenges members face in dividing their time and investment across two important buying events, the two will come together to create the ultimate buying opportunity for Independent retailers. Such a partnership will also help inform a wider network of retailers of the benefits of

membership and further continue the growth of the group. There is indeed much to be excited about in Financial Year 2020, and I thank both the FrontLine team and my fellow directors for maintaining the momentum of growth and productivity. I have been well supported by Margaret Pead as Deputy Chair and Phil Barkman as Audit Chair, along with the other prominent retail identities that make up the board of directors. We continue to work closely with the Senior Management Team at FrontLine on both the immediate and future trajectory of the FrontLine organisation. It has been my pleasure to serve you as Chairman and both myself and my business look forward to the opportunities being generated for the immediate future.

co-CEO Darren Lee sits down with with Directors Ross, Margaret and John at FABE.

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FrontLine UPFRONT | EOFY 2019

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Support for members,

Mens Miro Kroon

Menswear Manager miro@frontlinestores.com.au

In reviewing the past financial year, it’s easy to forget some of the positives when there has been difficult trading conditions across the nation, resulting in the closure of several well-known menswear chains. Discount departments stores have also been churning out product at (seemingly) unsustainably low-price points, making many question “what is value”? The year also saw the sale of MAURIO and BROOKSFIELD, the closure of JAG wholesale. Despite the above, there were good trends to pick up and capitalize on: chinos, sportscoats and printed shirts. Separately, these were (and will continue to be) hot items, but together, with a pocket square & lapel pin, they were THE LOOK. Fortunately, for those who ranged these items, the price points amounted to a good sale! Certainly,

Kids

“The in-store experience must be interesting, inspiring, co-ordinated and frequently refreshed” Miro

suiting has suffered at the hands of this trend. The preferred suppliers who traded up on last financial year were a mixed bag and hard to find common traits: AVENEL, CONNOR, PUSSYFOOT SOCKS, RM WILLIAMS, STAFFORD, SOJO, SWANNDRI, TAROCASH & THOMAS COOK. While trying keep consolidate our supplier base and keep loyalty, we have introduced only a handful of new suppliers in order to fill some gaps in categories showing opportunities overseas – namely men’s accessories. MAD MAN & SPORTING NATION are 2 very different approaches but have product that can sell year-round in menswear stores. Why hand over gift giving to another retailer (or gift vouchers)? Members who have been merchandising gifts throughout their store have been having success

The Childrens, Baby clothing and accessories division continues to be a tough sector without enough good product available at the moderately priced level. Often products are really cheap or very expensive and there seems to be a big gap in the middle. I see the year ahead about recruiting new, interesting, unique and of course price perfect suppliers. In the near future we will

– and their stores are revitalised visually. This is key to combatting on-line competition. The in-store experience must be interesting, inspiring, co-ordinated – and frequently refreshed. I wish to take this opportunity to thank you for your support – and to extend our offer of assistance/advice. Also, I would like to thank Sharon Rodrigues for her valuable input last year and look forward to her return from maternity leave in 2020.  Miro Kroon

Miro with Colin Ellison owner of Peter Webber Menswear SA

add a Children’s specific area to our buying events. So watch this space! There is a lots of potential out there and i am always working hard researching new suppliers to sign up with FrontLine to help our members. We are looking to expand our offer and always happy to hear your needs and wants so we can service you better.

 Sam Glass

For more news & exclusive specials: www.frontlinecentral.com.au

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opportunity for Industry

Womens “We are really looking forward to FABE Sam Glass Feb 2020 as we partner with Reed Gift Womens & Kids Manager miro@frontlinestores.com.au Fairs- Retail Quarter event....” Sam The women’s division continued to ride the ups and downs of retail this year with an overall solid performance. Our biggest story of the year to date has been our ongoing work and relationship with Bendon. Owned by The Naked Group internationally, there has been many corporate changes within the organisation. The major change concerning Frontline was no longer supplying wholesale to independent accounts under $50,000p/a. As our relationship is strong with Bendon from many years working together we were able to negotiate this restriction is not applied to our Frontline members as we purchase as a substantial amount as a group collectively. Please look out for all the latest

discounts and offers from our suppliers in our weekly e-newsletter. We are in constant contact with our suppliers to negotiate the very best deals and terms on members behalf’s. If you ever need our assistance, we are but a phone call away. Fast fashions are a continuing trend with quality clothing from suppliers like QQ & CKM in constant demand. It seems ladies wear stores cannot get enough of classic and fashion items with good margins. So many different styles are offered now from our suppliers The challenge for the year ahead lies with many suppliers moving to vertical stores but it also allows for opportunity to re-negotiate with suppliers who continue to wholesale

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and want to grow their business through Frontline. We are really looking forward to FABE Feb 2020 as we partner with Reed Gift Fairs- Retail Quarter event. There are so many synergies between our ladies and kids’ categories with giftware, homewares, fashion, jewellery & accessories. A fantastic opportunity to see some new and different products all in the once place. Sharon Rodriguez has been on maternity leave this year as she welcomed her gorgeous baby daughter Jasmine in February. All is going well for her and she’s loving being a mum. We are hoping to welcome her back later this year.

 Sam Glass

FrontLine UPFRONT | EOFY 2019

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Support for members,

Lifestyle Travis McKenzie Lifestyle Manager travis@frontlinestores.com.au

“Our group can own this category in the independent retail space.....” Travis

The World’s Fastest Growing Market With the ever evolving faced paced retail market dominating our lives, no single category is moving faster or evolving more quickly than the LIFESTYLE market. With the global community influencing every part of this category knowing what is trending and what you should, or even more importantly, should not wear, no category is more flippant, more fickle and more important than the LIFESTYLE category to the evolution of your stores. With the long dying surf trend in full effect the next phase of street style and the athleisure trend are now capturing this market. With the increasing casual nature of society, especially the workplace, more employees are turning up to work in the latest sneaker, the newest colour or the most “lit” Brand than ever before. People are lining up for

hours, days sometimes, to catch the latest release of some celebrity’s new range or promoted product. This category is even more electric with its ride along alignment with social media and all that this brave new world brings with it. From influencers to bloggers, to celebrity endorsements the LIFESTYLE category is incredibydynamic and an exciting way to create a whole new level of interest in your stores. This will help you attract a customer that doesn’t just speak to the people in your town or state but the entire world all through social media platforms that bring the world to our doorstep. The FRONTLINE network has some fantastic brands attached to it from this category that enables our stores to create fantastic instore spaces with the help of our key suppliers. Brands

like LEE & Riders are iconic brands that are essential wardrobe place holders and only a small part of the TRUE ALLIANCE house of brands. STAGE II, another top 5 supplier for our group, has tried and tested brands in its portfolio with brands like allabouteve, Goliath and SILENT THEORY. These combined with suppliers like SASS, LSKD and now with the addition of 69 SLAM gives all our stores the ability to speak directly to this LIFESTYLE customer like never before. With more exciting news around the corner with potential new brand additions in the new Financial year along with the fantastic online and social platforms FRONTLINE provides, our group can own this category in the independent retail space.  Travis McKenzie

For more news & exclusive specials: www.frontlinecentral.com.au

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12/07/2019 3:32:17 PM

opportunity for Industry

Footwear “We are working with Suppliers to continue to provide our network with relevant, on trend, quality, value for money footwear....” Travis

Travis McKenzie Footwear Manager travis@frontlinestores.com.au

Standing Strong and Moving Forward The beast that is footwear in the Australian market has gone through many challenges over the last 12 months and continues to be impacted by the athleisure sneaker trend. The traditional footwear market has seen parts of its market share eroded by the sneaker and casual footwear phenomenonandbothbrandsandretailershavehadtoadapttheirrangestoworkwith this trend. We have been working hard with our existing suppliers to continue to offer more evolved ranges and provide capsules for our stores to maintain their existing customer base but also attract this casual fast trend consumer. We have also been working on recruiting new suppliers to help revitalise your footwear assortments and deliver a space in store that speaks directly to this more fashion conscious, on trend, online influenced customer.

We have also seen that our customers have been focused as much on function and quality as style. This has enabled stores to capture higher price points as well as open “ad on” sales in shoe care and orthotics or comfort inner soles. Along with our brand stalwarts in BATA, SFIDA, CLARKS, GROSBY, FUJIAN and SLATTERS, FRONTLINE was excited to announce the addition of NOVO Group and The SHOE COLLECTIVE to our stable of suppliers. NOVO Group brings with them access to brands like NATURALIZER, Ipanema and BEEZEES which provide fantastic heritage, styling, and a premium quality that is trusted in the Australian market. Aleks at NOVO will be working with our network to assist not only with the right assortments for your store but also any point of sale

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and instore VM requirements you may have. Aleks has been in footwear for a long time and is a fantastic resource for our network to work with. The Shoe Collective has given us access to some incredible women’s brands like PICADILLY, HINAKO, ISABELLA and GRANDCO. With an array of price points and product categories, The SHOE COLLECTIVE enables our stores to present some fast fashion styles along with some Spanish flair. Our footwear brands continue to evolve and are working hard to stay relevant and top of mind both with our stores and ultimately with your customers. We are working with them to continue to provide our network with relevant, on trend, quality, value for money footwear that will keep your stores foot traffic on high rotation.  Travis McKenzie

FrontLine UPFRONT | EOFY 2019

12/07/2019 3:32:18 PM

Support for members,

Workwear David Woods

Workwear Manager

david@frontlinestores.com.au

The Corporate Workwear Division at Frontline has experienced a highly competitive 12 months. In a challenging retail year, the division has evolved in areas that has protected retail margin, supported the preferred suppliers and refined our marketing to make it more relevant to all members. The forthcoming 12 months will focus on further recruitment of both generic and branded stores that will obviously assist with turnover of the division and also relevant suppliers that will provide growth to the division. Through the specific targeting of both retailers and suppliers that support the Frontline business model, we will ensure that the relevance of our suppliers to our members will remain as the highest of priorities. In terms of our marketing strategies, particularly for the Workwear Fist members, we will continue to ensure that we will refine the programs to make them as relevant

“The forthcoming 12 months will focus on further recruitment of both generic and branded stores...” David

and cost effective as possible – regardless of geographical location. Through greater understanding of all member’s stores, we have developed a greater awareness of what is required in terms of specific marketing strategies, campaign themes and local relevance. Thankyou you to all members that provided us with their specific information about their own businesses. It is with this information that we can further refine our strategies and make the programs even more relevant for you. These Preferred Suppliers have worked closely with us in providing our members with relevant product while protecting retail margin. I trust that this approach to the Frontline group will continue to support our business model into the next financial year. The success of the division will depend largely on the recruitment of relevant members in strategic locations – particularly through the Workwear First chain

of branded stores. By combining the buying power and marketing footprint of the group, we will ensure that our financial footprint will remain important to our Preferred Suppliers. This will extend into exclusive buys and programs for the members that support the program. Through this association with our suppliers, the development of the division in the forthcoming year looks to be very bright. The Corporate Workwear team is really excited about what lies ahead in the next 12 months. While the retail environment will continue to challenge us all, the business model that we have implemented will continue to support the generic and branded members and ensure all members and suppliers will experience another successful year ahead.

 David Woods

Owner - Albert (right) Manager - Arshia

“We are excited about new products and growing the group to be stronger in the year ahead...” Deb

Beds & Furniture 22

For more news & exclusive specials: www.frontlinecentral.com.au

FLS_UPFRONT_EOFY2019MIA EDIT.indd 22

12/07/2019 3:32:19 PM

opportunity for Industry

Home Living “Homewares is still all about Eco! Reusable coffee cups, produce bags, and metal straws are becoming increasingly more popular amongst consumers....” Rachel Rachel, Sharon work together in the Home Living division to add value and a point of difference for our members. They’re constantly looking for new opportunities across a diverse range of categories covering Manchester, Homewares, Soft Furnishings, Dress Fabric/Haberdashery, Furniture and Bedding.This year Rachel has focused on growing the gift and decorator side of Homewares, signing on some exciting and sought-after suppliers including, Splosh, Elume, Cobb & Co and Cheeki. Members have also taken advantage of some great negotiated deals from industry leaders such as Meyer, Fackelmann, Donaldson, Bodum and DKSH.As a well-established category, Manchester has a strong relationship with key suppliers, including Legend, Linen house, Sheridan, Jason/ Onkaparinga and Tontine. Sharon continues to work closely with these suppliers to offer some hot buys, including a well-received EOFY program that offered deals of up to 57% off. Core range initiatives include Linen House exclusive offer of 20% off their Remo Sheet range all year round. New Suppliers offering a point of difference, include Sheertex, Rans and CDSI.This year we welcomed some new members to the Home Living division, including Sleep Doctor Caroline Springs (see photograph of Deb and store owner) Aviance Gifts, Porters, Harvey’s Furniture, Old Avenue and Mega Boutique. Homewares - It’s still all about Eco! Reusable coffee cups, produce bags, and metal straws are becoming increasingly Bedding saw us add a new store to the group this year, Ravenhall in the western suburbs of Melbourne, Victoria headed up by owner - Albert. We wish him all the best with the business. We continue on our mission to grow the group and persue new opportunities to recruit saavy business people to grow the brand. With this in mind we have created a new prospectus(picture right) to aid in recruitment with a fresh and

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Sharon Hall & Rachel Dobson Business Managers

sharonH@frontlinestores.com.au rachel@frontlinestores.com.au

more popular amongst consumers, and suppliers are ensuring that they have it covered! Manchester – trend towards Australian grown ad manufactured wool, giving the consumers the ability to track exactly where the wool came from. Bedding - There has been a trend of strong growth in the specialty category including adjustable and split beds. New Supplier Sheertex was a standout at the February Fair, featuring their unique quill-less feather products and excellent priced point sheets. We look forward to welcoming Sheertex back in February, alongside a great selection of sought-after suppliers launching new seasons Summer ranges. The Wall of Opportunity will continue to offer members a ‘’smorgasbord” of offers in a time efficient format. With the impending closure of Cambur Industries– DKSH have acquired many of their top brands, including Anchor Hocking and PackIt, making them an even strong player in Homewares industry and a great opportunity for members. With some initial ‘teething problems’ following the sale of Legend Linen, we are happy to report that things are back on track, with promises of new exciting product additions and sharper pricing. Watch this space! We have really enjoyed working with you all throughout the year and look forward to focussing on great things ahead!

 Rachel & Sharon

professional feel. Slumbercare Bedding remain our biggest supplier in our division. Maintaining their spot in our Million Dollar Clun once again. Another exciting advancement for the group is we are soon to lauch a Sleepdoctor brand of “BASICS” Manchester to use to compliment our already extensive range of mattresses. Looking forward and looking upwards.

Maximise the potential of your business with sleepdoctor.

 Deb Caldwell FrontLine UPFRONT | EOFY 2019

12/07/2019 3:32:20 PM

Support for members,

Sport & Leisure “Keeping on top of the technology, styles and Sports & Leisure Manager endorsements has become a job in itself, but jenny@frontlinestores.com.au reflecting these instore has definitely been a beacon for success” Jen & Craig

Jenny Aldridge

The five major brands of adidas, NIKE, ASICS, Puma & New Balance continue to set the trend and the pace for the sports retail industry. Keeping on top of the technology, styles and endorsements has become a job in itself, but reflecting these instore has definitely been a beacon for success. Each brands global campaigns now flow through to both the stores physical and digital presences, and stores are supported in extending the impact further with traditional advertising. Indents for product orders have now moved out to over 12 months from delivery, which has challenged some stores ability to forecast. This has placed some stores under pressure, however the knowledge of global campaigns and promotional strategies give stores confidence to committ. To support stores, we have been able to negotiate even greater discounts for orders of “key styles”. Myself and Craig regularly collaborate

with teams at each brands head offices to forecast just exactly which styles these will be. Heavily guided by the campaigns scheduled globally as well as our established knowledge of what has been working on the retail floor, there are always stand outs that are well worth the effort of getting the suppliers to sharpen their pen. As a sports mad nation, there are also differing sports calendars that can also add spice to the product mix. Whilst the schedules of summer and winter sports are seemingly set in stone, global sporting events have given our industry a kick along. Cricket and soccer world cups, as well as long awaited tennis success has extended the selling period of many hard goods products. Australians on TV being successful is always handy to inspire additional spending outside of seasons! Fortunately the SPORTFIRST retail model has evolved to

support stores in keeping pace with the industry. Prioritising adaptability and putting key brands at the forefront, stores have the flexibility to present wanted product and global campaigns. The SPORTFIRST retail model is winning favour with the suppliers, earning key accounts for stores adopting the new model and staying true to design principles. With a growing network of contractors across Australia, all equipped to implement the SPORTFIRST retail model, we are well poised to continue the expansion nationally. FY20 is anticipated to be a year of consolidation to support steady growth. We have spent the last few years racing to keep up with the evolutions of the industry. Now that systems and processes are established, we look forward to a year of keeping pace, ...or even a chance to step ahead!  Jen Aldridge

For more news & exclusive specials: www.frontlinecentral.com.au

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12/07/2019 3:32:21 PM

opportunity for Industry

Outdoor “The future will focus on working with relevant suppliers who support independent outdoor retailers.....” David The Outdoor Division at Frontline that incorporates the Blue Sky branded group has continued to evolve in the last 12 months. After five consecutive years of growth, the division has experienced a consolidation of growth in what could be best described as trying retail conditions. Despite these difficult times, the immediate future for the division looks bright with several new stores in the final stages of negotiating prior to coming on board as members. The business direction for the outdoor division will continue to be driven by growth in numbers. Growth in member numbers through all states, growth in the support from key preferred suppliers, growth through the Frontline centralised billing system that in turn will result in the division being more relevant to the suppliers. Through this strategic three-tiered approach, some exciting times lie ahead for the Outdoor Division. There will also be a further focus on a limited branded range that will be produced and distributed

David Woods Outdoor Manager

david@frontlinestores.com.au

exclusively for the Blue Sky group. We will also continue to refine the marketing of the division so that it is relevant, cost effective and profitable for all members. The immediate future will also focus on working with relevant suppliers that focus on independent outdoor retailers across Australia. The focus will extend into making the group even more relevant to these suppliers who request growth in sales in regional areas. The 18/19 year will be highlighted, as always, with the group’s attendance at the 2019 ORA trade show. Preparations for the event are well under well as it is a great opportunity for the industry to get together and share ideas. The Blue Sky group use the event as a vehicle to get together and discuss marketing and group strategies for the forthcoming year. While the four days are focussed on new product – there is always enough time for the members to socialise at the end of the day and share

ideas. For the first time this year, ORA will be conducted in Melbourne in the depths of winter – it should be a great time to review polar fleece tops and heavy jackets!! Our strongest performing suppliers: • Oztrail & Companion (Adventure Trading) • Dometic • Electus • Jarvis Walker • Sea To Summit • Supex • Textile House • Zempire The Outdoor Division’s team is really looking forward to the next 12 months. With the addition of several new members combined with some key suppliers targeting our group and working closer with us, we can all look forward to a really exciting yet challenging 12 months ahead!  David Woods

outdoor experts

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FrontLine UPFRONT | EOFY 2019

12/07/2019 3:32:23 PM

Support for members,

Your administrative support team The Admin Team (BACK L TO R): Jackie Kefford, Vanessa Petherbridge, Tony D’Alessandro, Sarah Alexander, Tracey Buckingham (FRONT L TO R) Alex Poulopoulos, Tricia Nicolacopoulos, Bernadette Rees, Glen McLeod (co-CEO)

Supporting Retailers All Year Round! Independent retail can be an isolating experience, so we always value the communications we have with members on a daily basis. It is true, we often feel like an extension of the businesses of members and suppliers as we provide the “head office” style support bigger businesses take for granted. Through the challenging retail climate experienced through the financial year, we have especially prioritised fast claims processing as well as honouring any extended terms members have negotiated with their suppliers. Whilst our payment terms are automated, many retailers do not realise that if they do have extended payment terms with one or more of their suppliers, we can honour this through the FrontLine system.

“Working through an endless stream of invoices, transactions and phone calls, we effectively support the administrative functions of over 1,500 businesses.” The Admin Team FrontLine appreciates that any opportunity to accrue sales before payment is advantageous, so we always try and assist where possible. Identifying the need to provide efficiency for members we have continued to provide access to information through FrontLine Central. This has, however not diminished our pride in our most valued service, the ability to call the office and speak to a person, not an answering machine. We appreciate that sometimes members just need someone to quickly tell them a phone number, an available discount or an account

balance, and we are always happy to oblige. ….Not to say that “what is my log in to FrontLine Central?” is not also one of the more common questions we get asked. Providing administrative assistance for over 1,500 businesses does keep us busy, but the relationships we have established with the members keeps us energised. We look forward to another successful year of supporting the success of independent retail in Australia!  Glen McLeod

For more news & exclusive specials: www.frontlinecentral.com.au

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12/07/2019 3:32:25 PM

opportunity for Industry

Business Development “Connecting retailers with strategies to survive!” David Supporting independent retailers to develop and strengthen their business has been a big focus across the last year. Its been a tough market out there, but I’ve been inspired to see retailers using the pressure as motivation to evolve. There has been quite a few diamonds emerge from a general squeeze on retail. Diversification of product ranges has proven a big trend, and many retailers turn to FrontLine to assist them to pursue this strategy. With over 650 available suppliers, FrontLine assists retailers in accessing the products symbiotic to their existing ranges. Whether its inspiring additional sales from existing customers, pursuing a new customer segment or expanding an online range, this strategy has proven quite lucrative for those bold

David Sharp

Business Development Manager david.sharp@frontlinestores.com.au

enough to attempt it. Many new members have discovered FrontLine through their diversification journey and it has been my pleasure to assist them. Many retailers are also seeking out FrontLine as a means of reducing the ever-increasing costs of doing business. Facing a new shopfit, fighting the banks for competitive EFTPOS rates or receiving notifications of increasing insurance premiums, are all circumstances that leave many retailers calling my number. Cost savings for members have been available for years, but it seems that the increased pressure on profitability is making retailers realise that membership to FrontLine is becoming increasingly critical for survival. Discounts is also still a magic word for recruiting retailers, but this year even just having

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accounts with supplier is becoming increasingly competitive. With a few major suppliers tightening distribution, the FrontLine team has been marvellous at negotiating continual supply for FrontLine members. This has made my job a LOT easier, as many retailers are seeing FrontLine membership as there only means of accessing suppliers, they have previously built their business on. At the end of the retail day, if a business can’t retain profitability, it won’t survive. Fortunately, FrontLine membership has been the good news story that has resurrected many of these businesses, and I have been very privileged to witness many of these businesses evolve and succeed.  David Sharp

FrontLine UPFRONT | EOFY 2019

12/07/2019 3:32:26 PM

Support for members, Member Services

Kylie Smith

Member Services Manager kylie@frontlinestores.com.au

Marketing

Your FrontLine contacts:

Casandra Bodie

c asan d r a@f r on tl i n e s to re s . co m . a u

Elli McDonnell

elli@f r on t lin esto re s . co m . a u

Mia Muscatello

mia@f r on t lin est o re s . co m . a u

Getting customers to spend in your store during a slow economy is achievable, but it does require some clever thinking. The FrontLine marketing team have been working hard to save members time by doing the clever thinking for them. From delivering comprehensive promotional programs for the branded groups, to providing action

“Helping members increase their profitability by strategically reducing their operational costs has definitely kept me busy!”

Kylie Whether saving on day to day expenses, or invigorating the business with something new, members have been thinking outside of the box to make money in a slow economy. Increases to Shop for Shops reflects an effort from stores to more strategically present product and better attract the consumers available spend. Stores have also capitalised on the trend of reusing shopping bags as an opportunity to get their name out there within the community. Sales from bag supplier Bee Dee Bags is also on an upward trend on the back of stores willingness to reinvest into their businesses.

Improving profitability can also be achieved with better buying, and our ongoing series of FrontLine Australian Buying Events (FAB Event) has supported members in being more strategic with their stock orders. Recognising the significance of the Reeds series of Gift Fairs, we sought to strengthen our relationship with Reeds to work together to maximise the advantage for retailers. We have been excited to announce that in February 2020, the FAB Event will be co-located with Reeds Gift Fair in Melbourne, bringing two great buying events together for the first time!

 Kylie Smith

“Getting customers to spend in your store during a slow economy is achievable” Casandra inspiring content for digital members the end goal is always maximising sales. The battle for the consumer dollar is definitely being fought and won digitally. In recognition of this, we have been working closely with the digital department to maximise the support available for members trying to navigate this space. Extending beyond Facebook to delivering content for Instagram is helping both FrontLine and our members reach a wider consumer base than ever before. In addition a range of further initiatives such as competitions, digital advertising and strategic consulting has become part of the ever increasing range of FrontLine driven activity occurring in cyberspace. Converting that digitally cultivated relationship into sales has also become a strategically significant aspect to business, so the instore experience of customers has not been forgotten.

All branded group campaigns are well supported with the means to connect the digital and the physical retail spaces. Our series of instore POS options are engineered to maximise the cut through in increasingly crowded physical retail spaces. Combined with sales initiatives driven by the product teams, branded group members are well equipped to fight for their share of the customers dollar. The future for the marketing space will remain consumer focused. Excited by the opportunities the evolving retail space is presenting, we are enthused by the challenge of turning advantage into sales. Working alongside our members we are energised by the prospects available to retailers who embrace the directions new strategies can take them.

 Casandra Bodie

For more news & exclusive specials: www.frontlinecentral.com.au

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12/07/2019 3:32:27 PM

opportunity for Industry

Digital “Simple effective website solutions and online strategies will help stores reach more customers. ” The Digital Team This has been a year of change for the digital department here at FrontLine. Our team, our offerings, and our direction have all undergone significant change in response to feedback from you, our members. We believe websites shouldn’t have to be too complicated. We also believe that communication about websites shouldn’t have to be confusing. So, we’re investing a lot of time into taking the complication out, and making things easy for you. Simple effective website solutions and online strategies to help stores reach more customers and sell more product – this is our aim. It is true that websites require some investment – of time and money – but

we have altered our platforms and service offerings to make things as cheap and simple as possible without sacrificing quality. One of our major new offerings is that of our $30 per month web pages. These are simple web pages, designed to help stores get online for the first time, to start building a customer mailing list and drive customers in store. They require no maintenance from you, the store owner, and no set up fee. We believe this to be a great first step to getting online. For those ready to sell product online, we have partnered with Shopify. Shopify provides you with a website that makes selling online easy. It is a

Alex Girgis Digital Manager

alexg@frontlinestores.com.au

flexible solution that can be simple or complex depending on your needs, and we’re here to help you get set up and provide you with ongoing support along the way. As we continue to make changes, aimed at helping our members compete in the ever-expanding digital realm, we will always remain here, above all else, to assist our members. So we encourage all our members to get in touch about anything web or digital related; we’re here to help.  Alex Girgis

Your FrontLine contacts (from left to right):

Michael Maxwell

m ic h ael@f r on t li ne s to re s . co m . a u

Alex Girgis

alex g @f r on t lin e s to re s . co m . a u

Elli McDonnell

elli@f r on t lin est o re s . co m . a u

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FrontLine UPFRONT | EOFY 2019

12/07/2019 3:32:29 PM

FABE Preview

Big Opportunity for a Big Event Over 230 labels and counting, the FAB Event this August is not to be missed! Offering everything from indent to immediate, future fashions to clearance specials, basics to statement pieces, August 18 & 19 are important dates for your buying calendar. Wether shopping for something specific, or planning your whole range you can do it all at one convenient location.

cur rent

69 Slam ACL Adrenalin Adventureline. Pilgrim Aertex AFL AK Demire Alegria Ambassador Ansett Armando Carus Aus Elegance Back Bay Bamboo by Whispers Bamboo Textiles Bamboozld Bambury Baselayers Bee Boxed Bee Dee Bags Bee Wrap Bellaggio Berlei Billy Jet Birester Bisley Biz Corporates Blue Guard Blue Horizon Bob Spears Bodacious

BRANDS LIST

Boland Sidon Bonds Boston Callan Canterbury Carlo Visconti Casual Guy by Fratelli Cheeki Chefcraft Cherrylane Cherrylane Kids Swim Christian Brookes Cinnamon City Club CKM Coast Clothing Co. Colours & Cotton Connor Contare Contare Country Conturelle Corin Country Look Crosstech Dalrymple Ross Daniel Hechter DeModa Di Nero Dissident

DKNY Duchamp Dunlopillo Ellington Emily Adams Envy Nightwear Escape by OQ Essence Expose Felina Fernz FIB Fippers Flame Buster Florence Broadhurst Formalaties Fratelli Fratelli Gold Frederick A Futura Gentle Grip Gerase Giannotti Gibbo Givoni Gloweave Go Girl Grandco Sandals Heat Holders Hike Hinako Hotmilk

Impel Innsbrook Interfab IOMI Isabella Jack Smith James A’delin Jason JB’s wear Jillian Jimmy Fox Jockey Johnny Bigg Kingdom Kingston Grange Kingtex La Boutique La Strada Land & Sea Landline Le Serge Legend Linen Lewis n Clark Travel Acc Liberty Lifestyle Lilia Linen House Lingadore Love & Lustre Lynx Maglia Magnolia

For more news & exclusive specials: www.frontlinecentral.com.au

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12/07/2019 3:32:32 PM

FABE Preview

T Lounge Maison Lejaby Marbret Marentino Martino Carolus Massa Maxe Medi8 MeMaster Mendoral Milano Workshop Milleni Milton Missy Q Morning Honey Morrissey Mountains of Himalaya Moyle Nautica Negretti New Comfort New England NRL Nucleus Officeworks Olla Oh One Summer Onkaparinga Orientique Naturally Australian Outback

Outback Heritage Palm Beach Palme Pearls Manchester Peggie Perrone Piccadilly Pierre Cardin Pierre Cardin Sleepwear Pilbara Collection Playtex Podium Portobello Road Pretty in Pink Prima Donna Projectme Promises Pussyfoot Q Plus Ramesses Redback Renoma Retail/Wholesale Software Riders by Lee Ritemate Workwear Rockrooster Rosdale Sabena Sabre

Saint River Sandy Beach Scoop Scuzzatti Secret Garden Seine Sfida Shangri-La Sheertex Sheridan Sheridan Baby & Gifting Shop For Shops Silver Wishes Skechers Bags Southampton Sovrano Sportswave Storm Bloc Studio Italia Sugar Summit Susa Swanndri Syzmik Workwear Tarocash Taylor Hill Scarves & Co Thomson & Richards

Titan Tokyo Laundry Tontine Tough Inc Tradewinds Tradie Traq Tucsok Uberstone Undersee Unsimple Stitched Urban Behaviour Urban Oasis Varce Victoria’s Dream Villa Living Vonnella Voodoo Weavers Weekend by Gloweave Whispers Willow Tree Wombargo Workcraft WRK XAX Yarra Bank YIY Zenza

FAB Event 18 & 19 august 2019

Go to

melbourne

fabevent.com.au

door 7, sunday 9am to 6pm & monday 9am to 2pm

for exhibitor list updates.

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CONVENTION & EXHIBITION CENTRE

FrontLine UPFRONT | EOFY 2019

12/07/2019 3:32:35 PM

FAB Event Australia’s free premier textile, clothing & footwear trade show. Open to all retailers. register to attend at fabevent.com.au   Presented by:

proudly supported by:

1 8 & 1 9 a u g u st 2 0 1 9

m e l bo u r n e CO N V E N T I O N & E X H I B I T I O N C E N T R E

door 7, sunday 9am to 6pm & monday 9am to 2pm Stay connected & f ro n t li n estores. c om. a u updated! 32

III

For more news & exclusive specials: www.frontlinecentral.com.au Increase Profitability

FLS_UPFRONT_EOFY2019MIA EDIT.indd 32

Reduce Costs

Support Team

Buying Events

Digital Solutions

Licensed Retail Brands

Ideas & Information

Networking

12/07/2019 3:32:39 PM