biz notes: what’s in a jingle

When a commercial comes on the radio and it has a jingle do you sing along? If someone says the name of a business, does the jingle pop in your head? I'm sure you can think of a few jingles right now that you know by heart. A jingle is a way to brand a business by using a catchy song. Jingles are a powerful advertising tool!

I asked our Sales Staff to give their professional opinion regarding the impact a jingle can have for a client. Here's what they had to say!

Lance Carmine - A jingle, if it's catchy, like Fletcher Construction or Capitol Sheds, get stuck in your head. A commercial with a jingle can air maybe three to four times a day… but can play over and over in your mind. Commercials can paint a picture and a jingle can provide the soundtrack to that picture. Kristin Nash - Who do you think of when you think of Heating and Air? For Heat and Air there's just one name.... Robert B Payne. Pest control? We're PermaTreat Pest control, when insects start biting, call PermaTreat Pest Control. Jingles are powerful because they can quickly set your business at the top of a consumer's mind. 90% of people say that the first call they make is to what is top of mind. If you want to get there quickly, get yourself a jingle!

Monica Owens - Just as a song can take you back to a memory, so does a jingle. The 6 cords before a McDonald's commercials will have you thinking about those delicious fries by ad's end. A jingle will identify your business right away to the listener. When used in enough rotation, people will associate it with your business and what you do. A jingle is a smart way to set yourself apart from your competitors for years to come.

Trish Hall - Jingles are a fantastic tool for elevating top of mind awareness for any business! It's like an audio signature that represents an organization's unique identity. We can all call to mind memorable jingles for different businesses. This comes from the consistency of using that unique audio signature. Jingles work best with time and consistency!

Mark Bass - We work with a great team of writers, singers, and composers to produce the very highest quality musical identity for our clients. The process is very simple, contact one of our sales reps, we put you directly in contact with the producer. You work in collaboration to identifying a catchy theme and slogan. Then they get to work developing your jingle… always keeping you and your rep in the loop. They continue working until YOU are satisfied. You then will receive several different versions of your jingle. For example, a full singing version, a version where you can insert commercial copy, etc. We then give you back the cost of the Jingle in advertising on WBQB and WFVA to help get you started!

BizNotes

Oh, What's in A Jingle??

by mandy smith

Mandy Smith is the Promotions & Marketing Director for B101.5. AKA "AJ" Weekend Air Personality