froy & dind spring summer 2015
happy things 1
Froy & dind is a Belgian fashion and home decoration brand for adults, children and newborns created with passion by Froya and Adinda. The Antwerp lifestyle label was born in 2008 out of a long friendship, a similar taste and a common search for original products with colorful patterns that describe a world of joy and happiness. Froya and Adinda met each other in art school and because they had to share a drawer for their work, they soon discovered it to be very much alike. Bubbling with ideas they happily designed for family and friends and parties, always inspired by their own childhood, their children and their collections of nostalgic little treasures.
In 2008 they decided to go for it. Their humble first collection of three postcards ‘kers op de kaart’ became a success. More postcards, completed with badges and magnets, found their way to 80 selling points throughout the Benelux and France. In September 2009 they exhibited twenty different tin boxes in four different shapes in the Netherlands and in Paris (Maison & Objet). Their own houses became too small for the logistics so they bought a warehouse and decided to quit their regular jobs to cope with the work load. In 2010 the range of tin products grew and notebooks made of 100% recycled paper were added to the collection. At this point, Adinda’s husband Arne became part of the company to deal with the logistics. Again, the warehouse became too small in 2011, forcing them to move to a bigger place and taking the opportunity to install their offices (until then at their homes) and their first showroom under one roof. Also, the first collection of basic family wear is produced according GOTS certificate, which means every step from farmer to the end product is carefully checked, both ecologically (use of organic cotton) and socially (working circumstances and wages). By that time, froy & dind are not only shown on decoration fairs but also represented on fashion fairs in Amsterdam, Stockholm, Copenhagen, Paris, Hamburg, London, Oslo, Frankfurt and Utrecht.
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In 2012 froy & dind started to work with agencies to cope with the explosive growth of products and selling points. They also produced a summer and a winter collection in jersey fabric. They successfully introduced a wide range of fashionable bags and completed their range with a coloring book, a birthday calendar, memory and domino games, and puzzles. High time now for Mark, Froya’s husband, to join the company to take care of pictures, catalogues, website, printing and all technical matters.
In 2013 a velour children collection, a fine cotton baby care collection (both GOTS certified), small and large shoppers, jewelry, pen sets, sharpeners, notebooks, drinking bottles and more found their way to the public. In the spring they opened a small shop in Antwerp and in October a new web shop was launched. The agencies are now working all over the world, adding Japan, Australia, Scandinavian countries, Israel, Switzerland … to the distribution area.
The offices and the showroom moved to a beautiful new location in the center of Antwerp. Three new members joined the team: Lila to assist Arne, Siel to take care of the company’s administration and Bea to run the shop. In 2014 the bag collection grew with more new items. Their shop in Antwerp moved to a bigger, beautiful space in a fancy shopping street. They added a new material to their clothing collection: fine knitwear. And in Japan their distributor opened a froy & dind shop in Nagoya.
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Box17 tin box for cookies, letters, needles & buttons,... 8,5 x 10 x 2cm 6,25 €
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BOX17001
BOX17003
BOX17004
BOX17008
BOX17014
BOX17015
BOX17016
BOX17017
BOX17018
BOX17019
BOX17020
BOX17021
BOX17022
BOX17023
BOX06 14.2 x 10 x 5 cm 8,75 €
BOX06015
BOX06022
BOX06014
BOX06023
BOX06024
BOX06017
BOX06021
BOX06027
BOX06025
BOX06026
BOX18 15 x 9,5 x 15 cm 14,5 €
BOX18001
BOX18002
BOX18003
BOX18004
BOX18005
BOX18006
BOX18007
BOX18009
BOX18010
BOX18011
BOX18012
BOX18013
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BOX02 19 x 12,5 x 4 cm 10 €
BOX02017
BOX02018
BOX02021
BOX02019
BOX02020
BOX02022
BOX02016
BOX02025
BOX02023
BOX02024
BOX03 27 x 18 x 7.5 cm 15 €
BOX03016
BOX03021
BOX03018
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BOX03017
BOX03020
BOX03023
BOX03015
BOX03019
BOX03022
BOX05 & BOX12 packed together 20,50 €
BOX12006+BOX05020
BOX12012+BOX05021
BOX12013+BOX05022
BOX12014+BOX05023
BOX12015+BOX05024
Tissue boxes TBOX 14,5 x 24,5 x 7,5 cm 14,25 €
TBOX02
TBOX08
TBOX13
TBOX11
TBOX14
TBOX12
TBOX15
TBOX16
TBOX17
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BOX11 3 x 7 cm 4 €
BOX11042
BOX11026
BOX11036
BOX11037
BOX11038
BOX11039
BOX11040
BOX11041
BOX11043
BOX11044
BOX11045
BOX11046
BOX11047
BOX11048
BOX11008
BOX01 8.5 x 6 x 3 cm 5 €
BOX01016
BOX01019
BOX01020
BOX01023
BOX01028
BOX01024
BOX09 5 x 10 cm 7,25 €
BOX09001
BOX09009
BOX09010
BOX09011
BOX09012
BOX09013
Magnetbox: 9 different lovely magnets in a gift box (9 x 6,5 cm) 12.75 €
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Mbox01
Mbox02
Mbox03
Mbox04
Mbox05
Mbox06
Pen box PBOX 22 X 6.5 X 2.3 cm 9,80 € PBOX06
PBOX08
PBOX07
PBOX09
PBOX10
PP LUNCH BOX: 16,5 x 12,5 x 6 cm 9,80 €
LUNCH001
LUNCH003
LUNCH002
LUNCH004
LUNCH005
DRINK lovely drinking bottle, aluminium, 350 ml 9 €
DRINK02
DRINK03
DRINK05
DRINK06
DRINK07
DRINK08
DRINK09
DRINK10
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stationary lovely pencil set: 2 pencils, eraser, bookmark, ruler, comes in transparent box
4,7 €
PENSET002
PENSET004
PENSET005
lovely pencil sharpener 4 €
SHA001
SHA002
SHA003
SHA004
SHA005
lovely notebook
with spiral, 100 pages, 11,5 x 14,5 cm 6,5 €
10
NBSP001
NBSP002
NBSP003
NBSP004
NBSP005
NBSP006
stationary
A5 notebooks
100% recycled paper, 24 pages, blue lines and little drawing inside 2,5
â‚Ź
NB0010
NB0011
NB0014
NB0020
NB0021
NB0022
NB0024
NB0025
NB0030
NB0031
NB0032
NB0033
NB0035
NB0036
NB0037
NB0039
NB0047
NB0050
NB0051
NB0057
NB0058
NB0060
NB0061
NB0062
NB0065
NB0066
NB0067
NB0068
NB0045
NB0056
NB0063
NB0064
NB0040
NB0052
NB0041
NB0055
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stationary
postcards A6 recto/verso 290gr, 104 x 148mm 1€
PCA60002
PCA60005
PCA60006
PCA60008
PCA60010
PCA60013
PCA60016
PCA60024
PCA60025
PCA60028
PCA60030
PCA60031
PCA60032
PCA60036
PCA60040
PCA60041
PCA60047
PCA60049
PCA60050
PCA60052
PCA60054
PCA60060
PCA60062
PCA60063
PCA60064
PCA60067
PCA60068
PCA60069
PCA60070
PCA60073
PCA60074
PCA60075
PCA60078
PCA60079
PCA60081
PCA60086
PCA60087
PCA60088
PCA60089
PCA60090
PCA6091
PCA60092
PCA60093
PCA60094
PCA60095
PCA60096
PCA60097
PCA60099
Every card has it’s own backside...
PCA60101
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stationary
postcards A6 recto/verso 290gr, 104 x 148mm 1€
PCA6H0001
PCA6H0002
PCA6H0004
PCA6H0006
PCA6H013
PCA6H0020
PCA6H0021
PCA6H0022
PCA6H0026
PCA6H0030
PCA6H0031
PCA6H0032
PCA6H0010
PCA6H008
PCA6H0023
PCA6H0024
PCA6H0033
postcards US recto/verso 290gr, 100 x 210mm 1,25 €
PCUSH0001
PCUSH0003
PCUSH0009
PCUSH0018
PCUSH0033
PCUSH034
PCUSV0001
PCUSV0011
PCUSV0002
PCUSV0012
PCUSV0005
PCUSV0013
PCUSH0008
PCUSH0007
PCUSH0032
PCUSH0028
PCUSV0008
PCUSV0015
PCUSV0009
PCUSV0010
PCUSV0018
PCUSV0020
PCUSV0022
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BIRTHDAY CALENDAR 6,12 € 13,5cm x 30 cm 6 pages recto verso 100% recycled paper
play & colouring book COLOR01 size A4, 24 p printed on recycled paper 6,12 €
DO P01 (1-2) Do02 DO P02 (2-3)
games
Do01
MEMORY a family game for young and old 2 wonderful memory games, with colourful nostalgic designs, 36 cards (5 x 5 cm) 13,5 € MEMO P01 (2-3)
DO P03 (3-4)
memo03 Do03
Do04
memo02
DO P04 (5-6) Do05
DOMINO 28 cards, 6 different designs 5 x 10 cm 11,5 € 14
Do06
MEMO P02 (1-2)
memo01
games
PUZZLE 6,90 € lovely puzzle, 8 different designs 28 x 40 cm, 54 pieces
PUZ PA1 (4-6)
puz04
PUZ PA3 (2-7)
puz06
puz07
puz02
PUZ PA2 (1-8)
puz01
24 cm W x 20 cm H x 8 cm D
40 cm W x 32 cm H x 20 cm D
PPBAG02
puz03
4,72 €
PPBAGSM02
PP shopping bag large
PPBAG01
puz05
puz08
PP shopping bag small
PPBAGSM01
PUZ PA4 (3-5)
PPBAGSM03
PPBAGSM04
7,87 €
PPBAG03
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bags made from 100% organic cotton small handbag LILY 27 € 19 x 12 cm, extra pocket inside, leather trim and hidden magnetic lock, slender shoulder strap
CAN12B3
CAN12D1
CAN12Z1
CAN12E1
CAN12U8
CAN12R14
CAN08E1
CAN08Z1
CAN22D1
CAN22Z1
shoulder pouch 17,50 € 18 x 14 cm, cotton lining, magnetic closure adjustable shoulder strap
handbag LOLA 37,50 € 24 x 15 cm 2 compartiments
handbag MONA 49,5 € 26 x 22 cm, zipper pocket inside and at the back, leather trim on the front, hidden magnetic lock, adjustable shoulder strap laminated (mat coated)
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CAN09Z1
CAN09D1
CAN09N1
CAN09R2
CAN09R13
CAN09R14
CAN22E1
CAN09E1
CAN09U8
bags made from 100% organic cotton
CAN10B2
CAN10Z1
CAN10E1
CAN11R1
CAN11R13
CAN11R14
CAN11B1
CAN11B2
handbag ESTEE 43,75 € 22 x 26 cm, zipper pocket inside, extra central zipper pocket on the front, adjustable shoulder strap CAN10N2
CAN10R2
CAN10U8
CAN11Z1
handbag MIRA 43,75 € 33 x 23 cm, zipper pocket inside, extra central zipper pocket on the front, adjustable shoulder strap CAN11N1
CAN11U8
handbag ELLA 69,00 € 35 x 27 cm, inside pocket with zipper & devided pocket with velcro, 2 outside pockets with magnets, adjustable shoulder strap, laminated (mat coated)
CAN25E1
CAN25B3
CAN25Z1
shopper 29,50 € 15 x 34 cm, inside pocket
CAN29E1
CAN29D1
CAN29Z1
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bags made from 100% organic cotton preschooler bag with shoulder strap 44 € 25 x 18 cm, PU lining inside, 2 outside pockets, adjustable shoulder strap. laminated (mat coated) and non laminated models *
CAN03A1
CAN03B1B
CAN03B2
CAN03X06
CAN03B3
CAN03D1
CAN03E1
CAN03Z1M
CAN03X03
CAN03X04
COT15U4
COT15U5
COT15R14
CAN03N1*
CAN03N2*
CAN03R2*
CAN03U8*
school bag with back strap 69 € 38 x 30 x 12 cm, PU lining inside, compartiment devider, 2 outside pockets, adjustable back straps, laminated (mat coated) and non-laminated models *
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CAN04B1
CAN04B2
CAN04B3
CAN04D1
CAN04E1
CAN04Z1
CAN04A1
COT16R14
CAN04N1*
CAN04N2*
CAN04U8*
CAN04R2*
COT16U4
bags made from 100% organic cotton tabletsleeve 19,50 € 25 x 19 cm CAN26Z1
pen case 11,00 € 20 x 5 cm, laminated (mat coated)
CAN17B1
CAN17B2
CAN17B3
COT10R14
CAN17D1
CAN17E1
CAN17Z1
CAN17A1
backpack for kids 45 € 28 x 20 cm, laminated, PU lining inside, zipper bag outside, adjustable back straps
CAN02R14
CAN02R13
CAN02A1
CAN02D1
CAN02Z1
backpack for adults 75,00 € 40 x 30 cm, laminated, PU lining inside, zipper bag outside, adjustable back straps
CAN01E1
CAN01B1
CAN01R14
CAN01R1
CAN01R13
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bags made from 100% organic cotton toilet bag for kids 14,90 € 22 x 14 cm, laminated (mat coated)
CAN18A1
CAN18B1
CAN18B2
CAN18Z1
CAN18B3
CAN18E1
CAN18D1
COT03R14
COT03U4
CAN19B1
CAN19B2
COT03U5
large toilet bag 18,75 € 29 x 19 x 10 cm, 1 inside pocket, laminated (mat coated)
CAN19A1
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CAN19E1
CAN19B3
COT02R1
COT02R14
CAN19D1
CAN19Z1
COT02U4
COT02U5
bags made from 100% organic cotton diaper case 17,5 € 37 x 25 cm for diapers & wet whipes,...
CAN27B1
CAN27D1
CAN27Z1
vanity case 23,50 € 15 x 21 x 13 cm, laminated (mat coated)
CAN28B1
CAN28B3
CAN28B2
CAN28D1
COT07R14
CAN28E1
CAN28Z1
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bags made from 100% organic cotton travel changing mat 18,50 € 32 x 62 cm
CAN13D1
CAN13A1
CAN13E1
CAN13Z1
CAN13U8
CAN13R13
CAN13B1
CAN13R1
CAN13B2
CAN13R14
nursery bag 69,00 € 50 x 30 x 22 cm, PU lining inside, reinforced bottom, 1 inside pocket with zipper & 1 devided pocket with velcro inside, zipper bag outside, adjustable shoulder strap, laminated (mat coated) except for CAN06U8 CAN06B1
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CAN06Z1
CAN06E1
CAN06B2
CAN06B3
COT14R14
COT14U4
CAN06A1
CAN06D1
CAN06U8
bags made from 100% organic cotton keychain 14 x 2 cm
CAN20Z1
CAN20A1
CAN20B1
CAN20E1
7,5 €
CAN20B3
CAN20D1
weekend bag 79,00 € 50 x 37 x 17 cm, PU lining inside, reinforced bottom, 1 inside pocket with zipper & 1 devided pocket with velcro inside, zipper bag outside, adjustable shoulder strap, laminated (mat coated) CAN05R13
CAN05B1
CAN05R14
CAN05Z1
CAN05E1
suitcase 66,25 € 42 x 31 x 13 cm, with zipper, plain color inside, rigid material, holds well its shape
CAN14A1
CAN14B1
CAN14D1
CAN14R14
CAN14E1
CAN14Z1
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bags made from 100% organic cotton purse 11,25 € 11 x 12 cm, laminated (mat coated)
CAN15B2
CAN15Z1
money bag
COT11R1
CAN15E1
CAN15B1
CAN15B3
CAN15D1
COT11R14
COT11U4
COT04U5
CAN16U8
CAN16D1
CAN16B1
CAN16B2
CAN16B3
CAN16E1
CAN16A1
CAN16Z1
CAN16N1
COT04R1
COT04R13
COT04R14
COT04U4
7,50 € 15 x 9 cm
card wallet 7,50 € 8 x 11 cm
CAN24B1
CAN24A1
CAN24B2
CAN24Z1
CAN24D1
CAN24B3
CAN24E1
wallet 22,00 € (CAN23B1-CAN23Z1) 8,5 x 11 cm
CAN23B2
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CAN23B1
CAN23Z1
CAN23E1
CAN23B3
CAN23D1
CAN23A1
jewellery
earrings round, 16 x 16 mm nickel free 11,75 € EARRD001
EARRD002
EARRD003
EARRD005
EARRD006
EARRD007
EARLG001
EARLG002
EARLG003
EARLG004
EARLG005
EARLG006
EARLG007
EARLG008
EARRD004
earrings long, 15 x 25 mm nickel free 12,5 €
brooch, 45 x 55 mm nickel free 15,75 €
BROCHE004
BROCHE001
BROCHE002
BROCHE003
BROCHE005
BROCHE006
BROCHE007
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jewelry necklace small, 15 x 20 mm nickel free 12,5 €
COLSM001
COLSM002
COLSM003
COLSM004
COLSM005
COLSM006
necklace big 35 x 45 mm nickel free 15,9 €
COLBG001
COLBG002
COLBG003
COLBG004
COLBG005
COLBG006
MIR001
MIR002
MIR003
MIR004
MIR005
MIR006
mirror 70 x 70 mm nickel free 9,9 €
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froy & dind
adinda & froya info@froydind.be www.froydind.be
our agents: belgium • • • • koos! valérie wuytack valerie@kooslifestyle.be www.kooslifestyle.be
the netherlands • • • MAAK!lifestyle akke & marjan info@maaklifestyle.nl www.maaklifestyle.nl
france sud-est • • • •
the netherlands • • happy rebel agency tisem & diana happyrebel@happycactus.nl www.happyrebelagency.com
france ouest • • • •
sweden, denmark, norway • •
aline tourneur aline.tourneur@gmail.com
eric delahais eric.delahais@wanadoo.fr
and distibutors: germany • • • • wendekreis handelskontor gmbh torsten & martina t.meyer@wendekreis.com www.wendekreis-berlin.de sweden & norway • •
krabat & co anne & malin anne@krabat.se www.krabat.se
FOLK helena wellberg helena@folkmalmo.se www.folkmalmo.se
japan • • kanko-hanbai systems corp. haruo ookouchi info@froydind.jp www.froydind.jp
israel • shooka blumenfeld ofir bao@netvision.net.il www.shooka.net
• happy things • • • baby & kids clothing, womens wear, maternity wear • • womens wear & maternity wear • baby & kids clothing 27
froy & dind eco & fair baby, kids, & women’s & maternitywear. froy & dind’s spring-summer collection 2015 made from jersey and satin cotton, ... all in 100 % organic cotton (GOTS certified) www.froydind.be 28