Happy Things AW2014 by FROY & DIND

froy & dind

happy things AW2014

Froy & dind is a Belgian fashion and home decoration brand for adults, children and newborns created with passion by Froya and Adinda. The Antwerp lifestyle label was born in 2008 out of a long friendship, a similar taste and a common search for original products with colorful patterns that describe a world of joy and happiness. Froya and Adinda met each other in art school and because they had to share a drawer for their work, they soon discovered it to be very much alike. Bubbling with ideas they happily designed for family and friends and parties, always inspired by their own childhood, their children and their collections of nostalgic little treasures. In 2008 they decided to go for it. Their humble first collection of three postcards ‘kers op de kaart’ became a success. More postcards, completed with badges and magnets, found their way to 80 selling points throughout the Benelux and France. In September 2009 they exhibited twenty different tin boxes in four different shapes in the Netherlands and in Paris (Maison & Objet). Their own houses became too small for the logistics so they bought a warehouse and decided to quit their regular jobs to cope with the work load. In 2010 the range of tin products grew and notebooks made of 100 % recycled paper were added to the collection. At this point, Adinda’s husband Arne became part of the company to deal with the logistics. Froy & dind exhibited at fairs in Paris, Amsterdam, Utrecht, Denmark, Germany, London, New York and Tokyo to name a few. The number of shops selling their brand grew even further. Again, the warehouse became too small in 2011, forcing them to move to a bigger place and taking the opportunity to install their offices (until then at their homes) and their first showroom under one roof. Also, the first collection of basic family wear is produced according GOTS certificate, which means every step from farmer to the end product is carefully checked, both ecologically (use of organic cotton) and socially (working circumstances and wages). By that time, froy & dind are not only shown on decoration fairs but also represented on fashion fairs in Amsterdam, Stockholm, Copenhagen, Paris, Hamburg, London, Oslo, Frankfurt and Utrecht. In 2012 froy & dind started to work with agencies to cope with the explosive growth of products and selling points. They also produced a summer and a winter collection in jersey fabric. They successfully introduced a wide range of fashionable bags and completed their range with a coloring book, a birthday calendar, memory and domino games, and puzzles. High time now for Mark, Froya’s husband, to join the company to take care of pictures, catalogues, website, printing and all technical matters. In 2013 a velour children collection, a fine cotton baby care collection (both GOTS certified), small and large shoppers, jewelry, pen sets, sharpeners, notebooks, drinking bottles and more found their way to the public. In the spring they opened a small shop in Antwerp and in October a new web shop was launched. The agencies are now working all over the world, adding Japan, Australia, Scandinavian countries, Israel, Switzerland … to the distribution area. The offices and the showroom moved to a beautiful new location in the center of Antwerp. Three new members joined the team: Lila to assist Arne, Siel to take care of the company’s administration and Bea to run the shop. 3

Box17 tin box for cookies, letters, needles & buttons,... 8,5 x 10 x 2cm 6,25 €

BOX17001

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BOX18 15 x 9,5 x 15 cm 14,5 € BOX06 14.2 x 10 x 5 cm 8,75 €

BOX06012 BOX18001

BOX18003

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BOX18002

BOX18007

BOX18006

BOX03 27 x 18 x 7.5 cm 15 €

BOX03016

BOX03017

BOX03020

BOX03021

BOX03023

BOX03018

BOX03015

BOX03019

BOX03022

BOX03001

BOX03007

BOX02 10 €

19 x 12,5 x 4 cm

BOX02013

BOX02015

BOX02011

BOX02017

BOX02018

BOX02020

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BOX02025

BOX02004

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BOX07 19,3 x 15 x 8,4 cm 13,75 €

BOX07008

BOX07001

BOX07007

BOX04 31 x 22 x 11 cm 21,25 €

BOX004009

BOX04006

BOX04001

BOX13 10,5 x 10,5 x 11 cm 9,25 €

BOX14 18 x 18 x 18 cm 19,25 €

BOX14003

BOX13002

BOX13004

BOX15 24,5 x 24,5 x 21 CM 24,75 €

BOX15001

BOX15002

BOX15003

BOX15004

BOX15005

CASE1 21 x 17 x 9.6 cm 18,75 €

CASE101

CASE2 21 x 17 x 9.6 cm 18,25 €

CASE203

CASE204

Tissue boxes TBOX 14,5 x 24,5 x 7,5 cm 14,25 €

TBOX02

TBOX06

TBOX11

TBOX08

TBOX13

TBOX14

TBOX16

TBOX17

XB lovely x-mas ball you can hide a little surprise inside... 6.5 cm 5 € XB03

TBOX07

TBOX12

TBOX15

BOX11 3 x 7 cm 4 € BOX11008

BOX11021

BOX11025

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BOX11027

BOX11029

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BOX11048

BOX01 8.5 x 6 x 3 cm 5 €

BOX01013

BOX01024

BOX01016

BOX01018

BOX01019

BOX01020

BOX01022

BOX01025

BOX01026

BOX01027

BOX01028

BOX01029

BOX01023

BOX01030

BOX09 5 x 10 cm 7,25 €

BOX09009

BOX09001

BOX09004

BOX09013

BOX09010

BOX09011

BOX09012

BOX05 11 x 9 cm 8,75 €

BOX05002

BOX05015

BOX05006

BOX05008

BOX05016

BOX05011

BOX05017

BOX05013

BOX05018

BOX05019

BOX05 & BOX12 packed together 20,50 €

BOX12006+BOX05020

BOX12014+BOX05023

BOX12012+BOX05021

BOX12015+BOX05024

BOX12 15 x 10 cm 11,75 € 10

BOX12013+BOX05022

BOX12007

BOX12008

BOX12010

DRINK lovely drinking bottle, aluminium, 350 ml 9 €

DRINK02

DRINK03

DRINK05

LUNCH001

DRINK06

DRINK07

DRINK08

DRINK09

DRINK10

LUNCH002

PP LUNCH BOX: 16,5 x 12,5 x 6 cm 9,80 €

LUNCH004

LUNCH005

BOX16 6 x 16 cm 14,5 € BOX16002

BOX16001

BOX16004

BOX16003

BOX16005

TRAY 30 X 40 X 1,2 CM 12,5 €

TRAY01

TRAY03

TRAY04

TRAY02

TRAY05

Pen box PBOX 17.5 X 5.5 X 3.5 cm 9,80 € PBOX03

PBOX01

PBOX04

PBOX06

PBOX04

PBOX06

Magnetboard 40 x 60 cm 23,75 €

MB001

MB003

Magnetbox: 9 different lovely magnets in a gift box (9 x 6,5 cm) 12.75 €

Mbox01

Mbox02

Mbox03

Mbox04

Mbox05

Mbox06

stationary

lovely pencil set: 2 pencils, eraser, bookmark, ruler, comes in transparent box

4,7 €

PENSET002

PENSET003

PENSET004

PENSET005

PENSET001

SHA002

SHA003

lovely pencil sharpener 4 € SHA001 SHA004

SHA005

lovely notebook with spiral, 100 pages, 11,5 x 14,5 cm

6,5

NBSP001

NBSP002

NBSP003

NBSP004

NBSP005

€

NBSP006

stationary A5 notebooks

100% recycled paper, 24 pages, blue lines and little drawing inside

2,5 â&#x201A;Ź

NB0010

NB0016

NB0024

NB0025

NB0029

NB0036

NB0020

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stationary

NB0059

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NBS01

NBS06

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NBS11

NB0063

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note books small 100% recycled paper 96 pages, A6, blue lines and little drawing inside 7,5 €

ordner A4 format, with 2 rings 6,75 € OR001

OR006

OR003

OR007

OR004

OR005

OR008

OR010

OR011

stationary

postcards A6 recto/verso 290gr, 104 x 148mm 1€

PCA60001

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PCA60010

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stationary

PCA60075

PCA60076

postcards A6 recto/verso 290gr, 104 x 148mm 1€

PCA60077

PCA60078

PCA60079

PCA60081

PCA60084

PCA60088

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PCA60085

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PCA60092

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PCA60099

Every card has it’s own backside...

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PCA6H0023

PCA6H0024

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PCA6H0032

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PCA6H0020

PCA6H0026

PCA6H0006

PCA6H0021

PCA6H0028

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PCA6H0022

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stationary

postcards US recto/verso 290gr, 100 x 210mm 1,25 €

PCUSH0001

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PCUSH0032

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BIRTHDAY CALENDAR 6,12 € 13,5cm x 30 cm 6 pages recto verso 100% recycled paper

play & colouring book COLOR01 size A4, 24 p printed on recycled paper 6,12 €

DO P01 (1-2) Do02 DO P02 (2-3)

games

Do01

MEMORY a family game for young and old 2 wonderful memory games, with colourful nostalgic designs, 36 cards (5 x 5 cm) 13,5 € MEMO P01 (2-3)

DO P03 (3-4)

memo03 Do03

Do04

memo02

DO P04 (5-6) Do05

DOMINO 28 cards, 6 different designs 5 x 10 cm 11,5 €

Do06

MEMO P02 (1-2)

memo01

games

PUZZLE 6,90 € lovely puzzle, 8 different designs 28 x 40 cm, 54 pieces PUZ PA1 (4-6)

puz04

puz06

PUZ PA3 (2-7)

puz07

puz02

PUZ PA2 (1-8)

puz01

PP shopping bag large

40 cm W x 32 cm H x 20 cm D

PPBAG01

puz05

24 cm W x 20 cm H x 8 cm D

PPBAGSM01

puz03

7,87 €

PPBAG02

PP shopping bag small

puz08

PUZ PA4 (3-5)

PPBAG03

4,72 €

PPBAGSM02

PPBAGSM03

PPBAGSM04

bags made from 100% organic cotton small handbag LILY 22,5 €

CAN12R1

19 x 12 cm, extra pocket inside, leather trim and hidden magnetic lock, slender shoulder strap

CAN12R13

CAN12U8

CAN12N1

CAN12R14

handbag MIRA

43,75 €

handbag MONA

49 €

33 x 23 cm, zipper pocket inside, extra central zipper pocket on the front, adjustable shoulder strap CAN11N1

CAN11R2

CAN11U8

26 x 22 cm, zipper pocket inside and at the back, leather trim on the front, hidden magnetic lock, adjustable shoulder strap CAN09N1

CAN09R2

CAN09U8

CAN09R1

CAN09R13

CAN09R14

handbag ESTEE 34,50 €

22 x 26 cm, zipper pocket inside, extra central zipper pocket on the front, adjustable shoulder strap

CAN10N2

CAN10N1

CAN11R1

CAN10U8

CAN10R2

CAN11R13

CAN11R14

bags made from 100% organic cotton preschooler bag with shoulder strap

44 €

25 x 18 cm, PU lining inside, 2 outside pockets, adjustable shoulder strap laminated* (mat coated) & non-laminated models

COT15R13*

COT15R1*

COT15R14*

CAN03N2

CAN03N1

COT15U4*

CAN03R2

COT15U5*

CAN03U8

pen case 9,25 €

20 x 5 cm, laminated (mat coated)

COT10R1

COT10R13

school bag with back strap

COT10R14

69 €

38 x 30 x 12 cm, PU lining inside, compartiment devider, 2 outside pockets, adjustable back straps, laminated* (mat coated) & non-laminated models

COT16U4*

COT16U5*

COT16R14*

COT16R13*

COT16R1* CAN04N1

CAN04N2

CAN04U8

CAN04R2

backpack for children

45 €

28 x 20 cm, PU lining inside, zipper bag outside, adjustable back straps

CAN02R14

CAN02R13

CAN02N1

bags made from 100% organic cotton backpack adults

63,25 €

40 x 30 cm, PU lining inside, zipper bag outside, adjustable back straps

CAN01R1

CAN01R14

CAN01R13

travel changing mat 17,25 € 32 x 62 cm, easy to wipe clean, padded for comfort

CAN13N2

nursery bag

64,75

CAN13R2

CAN13U8

€

50 x 30 x 22 cm, PU lining inside, reinforced bottom, 1 inside pocket with zipper & 1 devided pocket with velcro inside, zipper bag outside, adjustable shoulder strap, laminated* (mat coated) & non-laminated models

CAN06R1*

CAN06R13*

COT14U4*

COT14U5*

CAN06U8

CAN06R14*

Weekend bag

CAN06N1

CAN06N2

CAN06R2

67,5 €

50 x 35 x 17 cm, PU lining inside, 2 pockets inside, zipper bag outside, adjustable shoulder strap, laminated

CAN05R1

CAN05R13

CAN05R14

suitcase 66,25 € 42 x 31 x 13 cm, with zipper, plain color inside, rigid material, keeps its shape

CAN14U8

CAN14R13

CAN14R14

bags made from 100% organic cotton toilet bag for kids

13,5 €

COT03R14

22 x 14 cm, laminated (mat coated)

COT03U4

large toilet bag

COT03U5

17,5 €

29 x 19 x 10 cm, 1 inside pocket, laminated (mat coated)

COT02R1

COT02R14

Vanity case

COT02U4

COT02U5

18,75 €

15 x 21 x 13 cm, laminated (mat coated)

COT07R1

purse

COT07R13

COT07R14

11,25 €

11 x 12 cm, non-laminated

CAN15N1

purse

CAN15N2

CAN15R2

CAN15U8

11,25 €

11 x 12 cm, laminated (mat coated)

COT11R1

money bag

COT11R14

COT11U4

COT11U5

7,5 €

9 x 15 cm, laminated* (mat coated) & non laminated

COT04R1*

COT04R13*

COT04R14*

COT04U4*

COT04U5*

CAN16N1

jewellery

earrings round, 16 x 16 mm nickel free

11,75 €

EARRD001

EARRD002

EARRD003

EARRD004

EARRD005

EARRD006

EARRD007

EARLG001

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EARLG006

EARLG007

EARLG008

earrings long, 15 x 25 mm nickel free

12,5 €

brooch, 45 x 55 mm nickel free

15,75 €

BROCHE004

BROCHE001

BROCHE002

BROCHE003

BROCHE005

BROCHE006

BROCHE007

jewelry necklace small, 15 x 20 mm nickel free

12,5 €

COLSM001

COLSM002

COLSM003

COLSM004

COLSM005

COLSM006

necklace big 35 x 45 mm nickel free

15,9 €

COLBG001

COLBG002

COLBG003

COLBG004

COLBG005

COLBG006

MIR01

MIR02

MIR03

MIR04

MIR05

MIR06

mirror 70 x 70 mm nickel free

9,9 €

froy & dind

adinda & froya info@froydind.be www.froydind.be

our agents: belgium

koos! valĂŠrie wuytack valerie@kooslifestyle.be www.kooslifestyle.be

the netherlands

MAAK!Lifestyle akke & marjan info@maaklifestyle.nl

and distibutors: germany

israel

wendekreis handelskontor gmbh torsten & martina t.meyer@wendekreis.com

sweden & norway krabat & co anne & malin anne@krabat.se

shooka blumenfeld ofir bao@netvision.net.il www.shooka.net

japan

Kanko-Hanbai Systems Corp. haruo ookouchi info@froydind.jp www.froydind.jp

froy & dind eco & fair baby, kids, & womenâ&#x20AC;&#x2122;s & maternitywear. froy & dindâ&#x20AC;&#x2122;s spring-summer collection 2015 made from jersey and satin cotton, ... all in 100 % organic cotton (GOTS certified) 28