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DECISIV E o n i t a L The Best Source for Cultural and Consumer News Spring 2013
¡Que Delicioso! Latino chefs cook up healthy, tasty recipes
Five Things You Need to Know About the Affordable Care Act Urban Wheel Awards Wrap-up How to Save for a College Fund
2013 Family Car Guide
We Drive:
> 2013 Jaguar XF AWD > 2014 Mitsubishi Outlander > 2014 Chevy Silverado and more …
BMW X3
Vehicles for the Entire Household
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LOS MEJORES amigos se hacen fuera de FACEBOOK.
Presentamos la Chevy Silverado de media tonelada. La camioneta mĂĄs confiable y duradera en el camino. Porque los mejores amigos merecen viajar en la mejor camioneta. PONTE A VIVIR. *Confiabilidad basada en longevidad: registros de camionetas pickup de tamaĂąo completo de 1981 a julio de 2011.
Chevy Silverado chevy.com/silverado
yourchoices The Guide To What’s Inside Volume 4 | issue 1 | spring 2013
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feature set: on the cover 08 Recipes for Life
Latinos live to eat so to help us live longer, four Latino chefs create healthy recipes for a four-course meal.
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15 Urban Wheel Awards Wrap-up We review the winning vehicles and Latinas who were honored this year at the 17th Annual Urban Wheel Awards.
17 2013 Family Car Guide By Valerie Menard
From teens to seniors, we recommend the best vehicles for different members of the Latino family.
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the usuals:
inside every issue 03 editor’s letter 04 health 06 financial
16 Long-term Review: Pt. 2: Mazda3
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Associate Publisher/Editor: Valerie Menard Editor-in-Chief: Lyndon Conrad Bell. Editorial Director: Joyce Gates Art Director: Fran Sherman contributing writers: Lorena Garcia, Ronaldo Linares, Sylvia Melendez-Klinger, Chris Mendoza, Denisse Oller Multimedia Managers: Thuan Ngo Decisive Media Headquarters: 8181 Professional Place, Suite 170, Hyattsville, MD 20785 Tel: 301-850-2858 • Fax: 301-390-1825 President & CEO: Randi Payton Vice President: Karen Payton Production/Distribution: Joyce Gates Business Manager: Damon Redmond Sales Director: Karen Payton Marketing, Sponsorship, and Events Director: Tamika Brown Business Development/ Decisive Media Detroit: Leonard Corbin
Decisive Auto Latino 12 Auto Noticias 13 First Looks
Index to Advertisers Cover II/p. 1: Chevrolet - www.chevrolet.com p. 5: Mass Mutual - www.MassMutual.com Cover IV: NCLR - www.nclr.org
Publisher: Randi Payton
event director: Margorie Staten Decisive Latino magazine © 2013 is published four times annually as a newspaper-delivered publication and digital e-magazine by Decisive Media Your complete resource for research and opinion on consumer products and services Visit us at DecisiveLatino.com, email us at: latinoeditor@decisivemag.com.
For licensing and reprints of Decisive/Decisive Auto content, contact Nick Iademarco at Wright’s Media, Niademarco@wrightsmedia.com, Toll Free 877-652-5295
Membership applied for October 2010
letter from the editor
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hese days, families are defined in many ways. I like Mary Tyler Moore’s definition of a family: “It’s the people who make you feel less alone and really loved.” As we grow older, our roles in the family also change. Once, being a daughter and wife were my priorities. Now the roles of aunt, sister, and cousin are more pivotal. When planning this issue, we hoped to speak to the many issues facing Latino families, and the many parts we play. On the cover, we’re focusing on food because about 99 percent of us find the center of the home in the kitchen. It’s where we cook, eat, but most importantly, visit, ideally with a little coffee and pan dulce. Food can also be a double-edged sword for Latinos. On the upside, our traditional recipes are delicious but, as we know, too much of a good thing can turn sour. Latinos have one of the highest risks of life-threatening diseases like diabetes, and obesity is more common than we’d like to admit. So, we decided to seek out Latino chefs to construct healthy recipes for a four-course meal, and luckily, we found four who were dedicated to doing just that. In “Recipes for Life” (page 8) we feature an entrée submitted by Chef Lorena Garcia, who should look familiar as the current spokesperson for Taco Bell and her Cantina Bell menu of healthy choices created specifically for the fast food chain. Chefs Denisse Oller and Sylvia Melendez-Klinger are long-time contributors to
Decisive Latino and healthy lifestyle advocates. Chef Ronaldo Linares is a new acquaintance, referred to us by our friends at ¡Latin Food Fest! on LinkedIn. In our departments, our financial expert Chris Mendoza returns with tips for saving for college, a concern facing many parents, plus we cut through the rhetoric to bring you five things you need to know about the Affordable Care Act. Also of great interest to Latino families are cars. In our Decisive Auto Latino section (page 17), we compile a list of family vehicles for our family car guide. This is not, however, a listing of minivans. We organized our list according to each member of the family, from teens to seniors, who have varying needs and desires when it comes to choosing a personal mode of transportation. As always, we also bring you the latest news affecting Latinos in the auto industry as well as first looks from the most recent car launches that we attended. We consider you, our readers, part of the Decisive Latino family and we’d like to hear from you. You can reach us on Facebook and Twitter (@decisivelatino) or via email, at editor@ decisivelatino.com.
Saludos, Valerie Menard Associate Publisher/Editor
spring 2013 | www.DECISIVELATINO.com
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health
signmeup The top five things Latino families need to know about the Affordable Care Act
Much has been said about the Affordable Care Act, it even earned a new moniker, “Obamacare.” No one denies that the legislation was groundbreaking, and as such, we thought it was time to get the facts on what it means for Latino families across the country. More than 30 percent of Latinos were uninsured in 2011. Signed into law by President Obama in March 2010, the Affordable Care Act will remove obstacles to care that many Latinos historically have faced and ensure that they will have better access to stable, affordable health insurance, and high quality health care suited to their needs. Here are five ways the Affordable Care Act helps Latinos.
1. Bans discrimination based on pre-existing conditions It is illegal for insurance companies to deny coverage to children because of pre-existing conditions, such as cancer, asthma, or diabetes. In 2014, insurers are banned from discriminating against anyone with a pre-existing condition.
2. Ends lifetime dollar limits on claims The new health law ends lifetime dollar limits on essential benefits and restricts annual dollar limits until they are phased out in 2014. Approximately 11.8 million Latinos no longer have to worry about going without treatment for cancer and other chronic diseases because of lifetime dollar limits.
3. Ensures free preventive services Under the health care law, everyone joining a new health care plan must be able to receive recommended preventive services, such as mammograms and screenings for cancers, diabetes, and blood pressure, with no deductibles or co-pays. The 6.1 million Latinos who have private insurance now have access to expanded preventive services without additional cost.
4. Increases health security for seniors and
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people with disabilities The new health care law provides relief for people in the Medicare “donut hole,” the prescription drug coverage gap. More than five million people with Medicare have saved an average of $768 because the law requires a 50 percent discount on covered brand name prescription drugs in the donut hole, and closes it in 2020. Seniors and people with disabilities, including 3.9 million Latinos, can receive preventive services such as flu vaccines, diabetes screenings, and an annual wellness visit with their doctor.
5. Expands access to affordable coverage for all Americans Insurance companies must now allow young adults up to age 26 to remain on their parents’ plans. This means that over 3.1 million young adults, including 913,000 Latinos, have gained coverage as a result of the health care law. Beginning in 2014, millions more will gain access to affordable, high-quality care through the expansion of Medicaid and the establishment of Affordable Insurance Exchanges, new competitive marketplaces where many people will be able to purchase subsidized coverage. The new health care law also provides support for community health centers that provide care without regard to the ability to pay, to increase the number of health care providers, and to develop a more diverse health care workforce. Latinos account for about one of three patients served by community health centers. Learn more about the key features of the Affordable Care Act at www. healthcare.gov/law/features.dD
CAREFREE. THAT’S HOW YOU WANT HER TO STAY. There’s a way to always be there for your family. Whole life insurance can help protect them in the future while providing living benefits. And, even in turbulent times, it’s guaranteed to build cash value, which you can borrow from when your family needs it most.1 To learn how your family can benefit from whole life insurance, locate a financial professional at MassMutual.com
LIFE INSURANCE + RETIREMENT/401(K) PLAN SERVICES + DISABILITY INCOME INSURANCE + LONG TERM CARE INSURANCE + ANNUITIES
MassMutual Financial Group refers to Massachusetts Mutual Life Insurance Co. (MassMutual), its affiliated companies and sales representatives. Insurance products issued by MassMutual (Springfield, MA 01111) and its subsidiaries, C.M. Life Insurance Co. and MML Bay State Life Insurance Co. (Enfield, CT 06082). 1Access to cash value through borrowing or partial surrenders will reduce the policy’s cash value and death benefit, increase the chance of policy lapse, and may result in a tax liability. CRN201412-166620
financial
smartmoney
by Chris Mendoza
Tips for Growing a College Fund
Research sponsored by Massachusetts Mutual Life Insurance Company (MassMutual) over the past several years continues to reaffirm the importance of a college education for Hispanic Americans to reach the American Dream. Yet the cost of achieving that dream continues to spiral. In fact, for the 2010–11 academic year, annual current dollar prices for undergraduate tuition, room, and board were estimated to be $13,600 at public institutions and $36,300 at private not-for-profit institutions. But with careful planning and the help of a knowledgeable financial professional, you can help your children attend college and attain their American Dreams. Whether you are an expectant parent, a new parent, or have teenagers, here are some suggestions for building your college savings plan.
1. Establish starting and ending points It is often helpful to begin with the end point. What do you want college to help achieve for your children? Do you want to split the cost or provide 100 percent of it? Will other family members be helping out with the tuition? Do you want your child to go to the public college in your state, or a private school? Once you have determined what the end point looks like, you will need to determine how much savings will be needed to fund it. Many websites offer calculators to help determine the education cost and the inflation rate that you will need to factor in to your plan, including, www.massmutual. com/mmcalcs/CollegeSavings.
2. Assess available resources to help you reach your goal The most common vehicles available for college savings are the prepaid college plans that many states offer for their public universities and the Section 529 plans. The savings can be used for all types of educational expenses, from books to tuition. However, both specifically tie the funds directly to educational expenses. If you find that your child does not need all of the funds saved through these
programs, you may have to pay hefty fees to access it for non-educational purposes or forfeit some of the savings. The College Savings Plans Network, a professional, nonpartisan affiliate to the National Association of State Treasurers, provides information about and resources on 529 Plans at collegesavings.org.
3. Investigate Life Insurance, a less well-known option Permanent life insurance policies may provide a flexible alternative tool for college planning. Its primary purpose is to provide funds to beneficiaries that may allow them to pay for college, if a parent passes away. In addition, some permanent life insurance, such as whole life policies, guarantee cash value that can be accessed to fund your children’s college, as a “living benefit.” (Note: accessing cash values through borrowing or partial surrenders will reduce the policy’s cash value and death benefit.)
4. Don’t look at your college savings plan in isolation A college savings plan should be a part of a larger plan for your family’s financial future. An overly ambitious savings schedule for your child’s college may divert much-needed funds from your retirement plan savings or mortgage payment schedule. Only by taking a holistic look at your overall future plan for your finances can a family determine how best to plan for their children to attend college.
5. Don’t plan prematurely
The biggest mistake new or expectant parents often make is becoming so excited about providing for their new baby that they begin an ambitious plan for college savings prematurely. Parents must plan their own future before putting one in place for their children. Just like the flight attendant’s instructions to put on their own oxygen mask before their child’s, parents need to make sure Chris Michael Mendoza is vice president of multicultural market development for MassMutual in that they will be financially healthy and Springfield, Mass. Mendoza has 20 years in the insurance and financial services industry. able to follow through with their plans for their children.dD
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recipesforlife Our chefs offer four courses of healthy, tasty recipes
Nutritional challenges face American households at every meal. For Latino families, the struggle is magnified by statistics that show a greater risk for diabetes, obesity and heart disease. Still, there is a national movement, led by First Lady Michelle Obama, to embrace a healthier lifestyle via diet and exercise. While the latter may require a bit more motivation, better nutrition can have an immediate mental as well as physical impact. With this in mind, we asked four Latino chefs to provide a recipe for four separate courses—appetizer, salad, entrée, and dessert—to help lighten the mood and, lets be honest, the load. ¡Buen provecho!
Appetizer
Deconstructed Papas Criollas/Spanish Potatoes By Chef Ronaldo Linares, courtesy of ¡LATIN FOOD FEST! LinkedIn Group Serves: two–four | Total Time: 45 minutes
Ingredients: ½ Pound Small New Potatoes ½ Pound Small Red Bliss Potatoes 1 teaspoon Kosher Salt ½ teaspoon Ground White Pepper ¼ teaspoon Ground Thyme ¼ teaspoon Ground Turmeric 1 tablespoon Olive Oil Criolla Sauce: ¾ Pound Cherry Tomato 2 Cloves Garlic (Minced) 1 Cup Crushed Tomatoes Salt (To Taste) Pepper (To Taste) 1 Cup. Chicken Stock ½ Jalapeño (Minced) 3 Scallions (Sliced at a Bias)
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Directions for Potatoes:
Method For Criolla Sauce:
1. Pre-Heat oven 400°F. 2. Wash potatoes, rinse, and place in a bowl. Add salt, pepper, thyme, ground turmeric, and olive oil. Mix ingredients with hands or tongs. 3. Place the potatoes on a sheet tray and slide into oven for 25 minutes or until fork tender. 4. Remove from oven and set aside.
1. Pre-heat large sauté pan; add olive oil, scallions, jalapeño, and add tomatoes to the pan. Season with salt and pepper. 2. Sauté for five minutes then add chicken stock and crushed tomatoes. Cover and place in a 400°F oven for ten minutes. Taste and adjust seasoning if needed. 3. Bringing the pan back to the stovetop, add the potatoes to the sauce and sauté for two minutes until sauce begins to thicken. 4. Plate, eat, and enjoy!
SALAD
Strawberry, Shrimp and Feta Salad
By Chef Sylvia Melendez-Klinger As found on her site, www.hispanicfoodcommunications.com Serves: four | Cook time: Fifteen minutes
Ingredients: Salad: 1/3 cup thinly sliced red onion 3/4 pound peeled and deveined raw shrimp 2 cups (about 10 ounces) fresh California strawberries, stemmed and quartered 8 cups mixed salad greens, such as butter lettuce and watercress 4 ounces crumbled feta cheese 1 small cucumber, sliced (about 24 slices) Vinaigrette: 3 tablespoons extra virgin olive oil 2 tablespoons balsamic vinegar 2 tablespoons water 1 tablespoon chopped shallots 1/2 teaspoon salt 1/4 teaspoon black pepper
Directions: 1. To make salad: In small bowl, toss onion with one tablespoon of the vinaigrette; set aside. Over gas or charcoal grill or in grill pan on stove top, grill shrimp five minutes, turning once, or until pink and cooked through. In another small bowl, toss strawberries with one tablespoon of the vinaigrette. In large bowl, toss greens and onion with enough of the remaining vinaigrette to coat lightly. Divide among four chilled salad
plates and arrange strawberries and shrimp on top of greens. Sprinkle with cheese and garnish with slices of cucumber, equally divided. 2. To make vinaigrette: In small bowl, whisk together ingredients for vinaigrette. Tips: For a variation, substitute shredded smoked chicken for the shrimp. Pre-cooked, shelled shrimp may be substituted for grilled shrimp.
spring 2013 | www.DECISIVELATINO.com
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ENTRÉE
Lomo Saltado with Grilled Papayas
By Chef Lorena Garcia Taken from her book, Lorena Garcia’s New Latin Classics Serves: four | Cook Time: two hours, 30 minutes
Ingredients: Beef Marinade: 1 garlic clove 1/4 teaspoon kosher salt 2 tablespoons canola oil 4 teaspoons rice vinegar 4 teaspoons soy sauce 1 tablespoon oyster sauce 1 teaspoon ground cumin 3/4 teaspoon freshly ground black pepper 1/2 teaspoon sweet paprika 1 pound beef tenderloin, sliced crosswise into 1/4-inchwide slices Lomo Saltado: 1 large papaya, halved and seeded 1 teaspoon vegetable oil 1 tablespoon extra- virgin olive oil 1 large red onion, halved and sliced ½-inch thick 1 cup halved cherry tomatoes 1/2 shallot, very finely chopped 3 garlic cloves, very finely minced 3/4 cup red wine (such as Merlot) 2 tablespoons soy sauce 1 tablespoon honey 1/2 cup finely chopped fresh cilantro, plus a few sprigs for serving
Directions for Marinade: 1. To make the marinade, finely chop the garlic clove, sprinkle with the salt, and mash the mixture together with the flat side of a chef’s knife. Continue to mash and chop until the mixture is a paste. Scrape the paste into a medium bowl and whisk in the canola oil, rice vinegar, soy sauce, oyster sauce, cumin, pepper, and paprika. Add the beef, turn to coat in the marinade, cover the bowl with plastic wrap, and set aside for at least two hours or overnight.
Directions for Lomo Saltado 1. Prepare a hot charcoal or gas grill. 2. To make the lomo saltado, coat each papaya half with some vegetable oil and then place them cut side down on the grill, cooking the papaya until it has grill marks and is browned, six to eight minutes. Use a spatula to transfer the papaya to a plate. Set aside to cool while
you cook the steak. (Alternately, preheat the oven to 400°F. Place the oiled papaya halves in a grill pan cut side down and roast in the oven until the cut side is golden brown, six to eight minutes.) 3. Heat the olive oil in a large wok or skillet over high heat. Once the oil starts to smoke, add the steak and onions and cook, stirring often, for one minute. Stir in the cherry tomato, shallots, and garlic and cook, stirring often, until the tomatoes start to collapse, about four minutes. 4. Pour in the red wine, soy sauce, and honey and cook until the sauce is slightly thick, about four minutes. Stir in the cilantro. Cook for two minutes longer to bring the flavors together and then turn off the heat. 5. Place the papaya halves on a platter and divide the lomo saltado between the halves. Finish with the cilantro sprigs and slice crosswise into wedges to serve.
Dessert
Chocolate Mousse
By Chef Denisse Oller As found on her site, www.denisseoller.com Yields: four portions | Cook Time: 30 minutes
Ingredients: 6 ounces semisweet chocolate, 70 percent cacao 8 ounces heavy cream, cold (keep in a vessel with ice) ½ teaspoon instant espresso coffee 1 ounce butter, softened or at room temperature 2 tablespoons orange liqueur (or your favorite flavor) ½ cup granulated sugar 1 tablespoon powdered sugar 3 eggs, yolks and whites separated Pinch of salt Garnish 1 teaspoon shaved chocolate 4 strawberries sliced to form “fans”
Directions: 1. Melt chocolate, one ounce butter, and espresso in double boiler or a glass bowl placed over a large pot of water over medium-low heat, stir continuously. Once melted, set aside. 2. Place yolks and ¼-cup sugar in double boiler; mix with a wooden whisk over medium-low heat. Stir for a few minutes or until yolks are warm and sugar dissolves. 3 Remove from heat and continue stirring until mixture attains a creamy, mayonnaise-like consistency. Set aside. 4. Place egg whites and the remaining ¼ cup sugar in double boiler; mix with wooden whisk over medium-
low heat. Mix until egg whites are warm and sugar dissolves. 5. Remove from heat, add pinch of salt and mix with hand mixer until it acquires consistency of stiff meringue. 6. Pour creamy egg yolk mixture into one side of bowl, then fold into egg whites. 7. Pour melted chocolate into one side of bowl and fold into egg mixture. 8. Whip heavy cream, powdered sugar and orange liqueur together until firm; fold into chocolate-and-egg mixture. 9. Pour mousse into dessert cups, garnish with strawberries and shaved chocolate. Enjoy!dD
spring 2013 | www.DECISIVELATINO.com
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AutoNoticias Mazda CEO Wins Aztec Eagle Mazda Motor Corporation representative director and chairman of the board, president and CEO, Takashi Yamanouchi recently received the Order of the Aztec Eagle, the highest decoration bestowed upon foreign citizens by the government of the United Mexican States. Mexican President Enrique Peña Nieto presented the award at a ceremony held at the Embassy of Mexico in Tokyo. “It is a great honor to receive the prestigious Order of the Aztec Eagle award. Mazda’s new plant in Mexico is due to start operations in the fourth quarter of fiscal year ending March 2014 and construction is progressing smoothly,” Yamanouchi said. “Mazda is fully committed to becoming a good corporate citizen in Mexico and creating opportunities to interact with people in the local community.” Mazda entered the Mexican market in 2005 and sold 25,454 vehicles in the country in 2012, giving it a market share of 2.6 percent. The plant currently under construction in Mexico will produce the Mazda2 (Mazda Demio in Japan) and Mazda3 (Mazda Axela) among other models. At the start of operations production capacity will be 140,000 units per year, increasing to 230,000 units by March 2016.
Diaz Moves to Nissan Former president and chief executive officer-Ram Truck Brand, Chrysler Group, LLC as well as president and chief executive officer, Chrysler de Mexico, Fred M. Diaz, has been named to the newly formed position of divisional vice president, Nissan Sales and Marketing, Nissan U.S., reporting to José Muñoz, senior vice president, Sales and Marketing, Customer Quality and Dealer Network Development, Nissan Americas. “Fred Diaz is one of the most experienced, resultsdriven sales and marketing executives in our industry, and we are privileged to welcome him to Nissan,” said Muñoz. “As Nissan Division continues to grow in the United States, we expect Fred to convey a fresh perspective to our dealers and the entire divisional operations team that he will now lead.” In this new leadership role, Diaz will assume full responsibility for the day-to-day operations of the Nissan Division in the U.S., including all sales, marketing, fixed operations, parts and service and administration functions. He will lead the Nissan Division team with the Marketing, Light Commercial Vehicle and Fleet, Parts and Service and Regional Operations functions reporting directly to him.
A Chevrolet Silverado tailgate opens to release One World Futbol soccer balls as Chevrolet makes its first One World Futbol donation in the city of Detroit at Historic Fort Wayne, Saturday, April 27, 2013. Big Brothers Big Sisters of Metropolitan Detroit distributed balls to 1,000 kids who participated in Detroit Police Athletic League’s Summer Soccer program at its kick-off event. (Photo by Jeffrey Sauger for General Motors).
Arana, Jr. Sweeps First Three Races At press time, Lucas Oil Buell rider Hector Arana, Jr. remains unbeaten in 2013, sweeping to his third consecutive Pro Stock Motorcycle victory at the O’Reilly Auto Parts NHRA Spring Nationals. “It feels great,” said Arana, Jr., who became only the third Pro Stock Motorcycle rider in NHRA history to win the first three races of a season. “It’s pretty exciting to be up there in good company with those guys. They were all excellent riders, and they’re well known in this sport. To be there with those guys is pretty amazing.” The win came two years after Arana, Jr. made his Pro Stock Motorcycle debut, beating his dad, Hector Arana, Sr., to claim his first round-win of 2011. Arana, Jr. finished second in Houston last year.
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“This was the most nervous I’ve been,” he admitted. “I guess it was wanting to keep up the reputation amid all the pressure. I’m handling it well and I’ve got to thank my crew; they’re doing an awesome job.”dD
2014 Jeep Grand Cherokee and Grand Cherokee SRT
2013 Toyota Avalon
2013 Jaguar XJ/XF AWD
When can you drive a Jeep on a Formula One track? When Jeep chooses to launch updated versions of the Grand Cherokee and Grand Cherokee SRT in Austin, Texas. The signature enhancement for 2014 includes the all-new, fully electronic eight-speed automatic transmission. Matched to the 6.4-liter Hemi V8 engine, and assisted by the new launch control system, the SRT can accelerate from zero–60 mph in 4.8 seconds. Plus, the Selec-Track system offers drivers a choice of five modes for better performance. The SRT gets energized exterior styling as well, like LED character lamps, a distinctive grille, a new rear spoiler and new one-touch liftgate. Rock crawling remains a Jeep specialty and the Grand Cherokee took on vertical challenges in the Texas Hill Country with aplomb at the
launch. Also equipped with the eight–speed transmission like its speedy sibling, the Grand Cherokee expands fueling options with a 3.0-liter V6 EcoDiesel engine, as well as a choice between two gasoline engines, a 3.6-liter V6 and 5.7-liter V8. The Grand Cherokee Diesel fuel economy ramps-up to a best-in-class 30 miles per gallon (mpg) on the highway. Upgraded exterior details, like new headlamps and grilles that distinguish each trim level, are matched to new features on the inside including a seven-inch customizable gauge cluster and an 8.4-inch touch screen for the center stack. The extra large screen, however, has made a CD player a $200 option. Available in four trim levels, pricing for the 2014 Grand Cherokee starts at $29,790. Pricing for the SRT starts at $63,990. —Valerie Menard
Positioned at the top of the Toyota car lineup, the Avalon offers full-size comfort and versatility. At the regional launch of the all-new 2013 Avalon, the sedan revealed unexpected surprises from a normally predictable segment. For starters, it has an all-new look that shows Toyota’s commitment to push the design envelope. The design, which subsequent Toyota’s are expected to emulate, creates a sportier exterior and stance for the Avalon. Designed, developed and built in the United States, it’s being called the “most American Avalon yet.” The Avalon also speaks to growing concern for fuel efficiency. Powered by a 3.5-liter, V6 engine with Dual Variable Valve Timing with intelligence (VVT-i) and matched to a six-speed automatic transmission, it has an EPA estimated fuel economy of 21 mpg in the city and 31 mpg on the highway. There is also a hybrid model available for the
first time that will push fuel economy to a city/ highway estimated EPA rating of 40/39 mpg. Performance features like paddle shifters, a choice between ECO, normal, sport, and EV (on the hybrid) modes have been added to this generation. On the inside, a hand-stitched dash covered in premium soft-touch material and standard leather seating throughout adds elegance. The instrument cluster and center stack are trimmed in chrome for a distinctive effect. Other creature comforts include, heated front seats, a 6.1-inch TFT touch screen, dual-zone air conditioning with capacitive switches, Bluetooth and MP3 compatibility, and the Smart Key System. Available in four trim levels, pricing for the 2013 Avalon starts at $31,750. Pricing for the hybrid version starts at $36,315. —V.M.
Adjusting to market demands, Jaguar recently premiered its all-new, all-wheel drive (AWD) technology on the 2013 XJ and XF sedans. Launched in Montreal, Canada and surrounding areas, the weather included rain and snow flurries, generally a disaster for most car launches but in this case, perfect conditions for this vehicle. The new AWD system not only remained sure-footed, but it allowed us to drive where no one would dream of taking a luxury sedan, e.g. snow drifts and a circular ice track. Developed specifically for Jaguar’s new 3.0-liter supercharged V6 engine with the eight-speed automatic transmission, the AWD compliments the engine’s high output that delivers smooth safe power and torque delivery. Producing 340 horsepower and 332 lbs.–ft. of torque, the powertrain produces the responsive driving performance expected of a Jaguar.
Enhancing traction without sacrificing performance is the challenge. Operating “intelligently,” Jaguar AWD continuously monitors grip levels and driver inputs enabling maximum traction in all conditions. Additionally, the Jaguar Drive Control system allows drivers to select among Winter, Dynamic, or Normal modes to reflect driving conditions. During four track exercises, we saw how the Winter mode delivers immediate torque by directing the transmission to start in second gear, for greater traction. As Jaguar executives explained, in the U.S., particularly the northeast, AWD has a strong market. Now with an AWD model to offer, Jaguar expects more conquests to the brand. Added to better compete in the U.S. market, the AWD system will add $3,000 to the price of the XF and $3,500 to the XJ. —V.M. spring 2013 | www.DECISIVELATINO.com
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firstlooks
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firstlooks In its fourth generation, the all-new 2014 Mitsubishi Outlander brings a competitive edge to the segment. At the recent launch in Redmond, Oregon, the compact sport utility vehicle displayed new streamlined looks, impressive fuel economy, and improved packaging. Now standard with seven-passenger seating, the Outlander boasts an estimated 25 mpg in the city and 31 mpg on the highway fuel economy, currently best-in-class for its size. It also features an ECO-mode button, standard on all models, with a digital display that accrues leaves for the fuel-efficient driver. In Redmond, I achieved an average 29.9 mpg. Powered by a 2.4-liter four-cylinder engine, with 166 horsepower and 162 lbs.–ft. of torque, the Outlander was noticeably peppy, even with the Eco mode engaged. This could be due to
its continuously variable transmission that’s equipped with Acceleration Control that provides better throttle response at the early stage of acceleration and postpones upshifts until later in the rev range. A 3.0-liter V-6 MIVEC engine that produces a full 224 horsepower is available on the higher-end GT model matched to a six-speed automatic transmission. Available in two-wheel drive or with Super All-Wheel-Control (now on the mid-grade level as well as top of the line), the new model also adds a new knee airbag for extra protection, and adaptive cruise control to maintain a distance between vehicles for added convenience. Pricing for the 2014 Outlanders starts at $23,820. —V.M.
In the topsy-turvy truck segment, each new truck launch brings new benchmarks. Chevrolet announced many first-in-class improvements, but the best news to the Silverado 1500 may be that they’ve all been added without increasing the base price, across all models. At the launch in San Antonio, we learned that the Silverado will be offered with a choice of three brand new engines, one V6 and two V8s. Although not best-in-class, the Silverado’s fuel economy comes close to that, reaching 23 mpg on the highway with the V8. At the launch, mpg figures were not yet available for the V6. It will have best-in-class towing for the V6, at 7200 pounds and for the 5.3-liter V8, at 11,500 pounds. To achieve this required a lot of attention to detail, from aerodynamics to weight reduction, as well as mechanical refinements.
All models are now equipped with electric power steering, and all engines feature direct fuel injection. Aluminum alloy has been used strategically, e.g. for the hood. New applications also helped contribute to the Silverado’s remarkable interior quietness and improved ride and handling. New convenience features include a dampened tailgate that glides rather than drops down and a step built into the bumper, standard on all models, to help climb into the truck bed. Crew (four-door) cabs are now available with a 6.6 foot bed and the extended cab is now termed a double cab. The base price remains the same as that of the 2013 models, starting at $24,585. —V.M.
Months after the debut of the all-new Santa Fe Sport, its longer wheelbase sibling is also now available. The Santa Fe completes the seating availability offered by Hyundai, adding six- (on the Limited) or seven-passenger seating (on the GLS) availability to the five-passenger seating offered by the Sport. The only midsize CUV with a standard direct injection V6, its 3.3-liter GDI engine delivers 290 horses with a towing capacity of 5,000 lbs. The trailer prep is also standard. Matched to a six-speed automatic transmission, the Santa Fe should achieve an EPA estimated city/highway fuel economy of 18/25 mpg. Additionally, the Active ECO System modifies engine and transmission control to smooth out throttle response to help increase real-world fuel economy by five–seven percent. Available in front-wheel or AWD, all 2013
Santa Fe trims feature Hyundai’s Hillstart Assist Control and Downhill Brake Control to maximize control on steep hills. Enhancing ride and handling is Hyundai’s Driver Selectable Steering Mode that comes standard on the Santa Fe and allows drivers to choose among three operating modes—Comfort, Normal and Sport. Adding versatility, the 50:50 folding rear seat is standard while the second row is available as a bench (GLS) or captain’s chairs (Limited). Like all Hyundai’s, the Santa Fe equips the base model with more features than its competitors, specifically, ‘YES Essentials’ seat fabric treatment and Standard Blue Link safety, service, and infotainment telematics system. Pricing on the 2013 Santa Fe GLS starts at $29,195. —V.M.dD
decisive auto latino
2014 Mitsubishi Outlander
2014 Chevy Silverado
2013 Hyundai Santa Fe LWB
LatinasShine at Urban Wheel Awards
Decisive auto latino
uwawrap-up
With all the attention focused on cars, the North American International Auto Show (NAIAS) in Detroit might be the last place to find a discussion about diversity in the auto industry. But on the eve of the NAIAS press preview, January 13, an event took place to do just that, the Seventeenth Annual Urban Wheel Awards (UWA).
company’s Global Diversity Council that has produced 19 strategic initiatives. Produced by Decisive Media, publishers of Decisive and Decisive Latino, the “We’re very pleased to be honored for our efforts to support the success of show is the official multicultural event of the NAIAS. Co-hosted by television our company,” she said. “Each recognition we receive builds on the last one. personality Niecy Nash and award winning actor, Edward James Olmos, the They affirm that at Chrysler, we get that diversity matters. It’s a great driver for awards focused on achievements by women of color. talent.” Latinas recognized at the event included Georgette Borrego Dulworth, direcBeyond a diverse workforce, a diverse group of contractors and suppliers also tor, Talent Acquisition and Global Diversity for Chrysler, Dolores M. Rodriguez, points to a vibrant industry. In the packaging business since 1994, Rodriguez president of Whisper Creative Products, Inc., and Evelyn Chatel, co-owner of founded Whisper Creative Products in 1998. “I started out selling pressure sensiFreedom Automotive Group. They tive labels and my customers would ask if we are able to provide cartons and were awarded Company of the Year other packaging products and services,” she shared. “My business started for progress in human resources, small and now has grown into a wonderful business with a strong value Hispanic Supplier of the Year, and proposition.” Hispanic Dealership of the Year, For most car buyers, the dealership is where a real commitment to respectively. diversity is revealed. Co-owner The UWA also select winners of the of Freedom Automotive Group Urban Car, Urban Truck and Urban (Toyota, Scion, Chrysler, Dodge, Green Car of the Year, in advance Jeep, and Ram) in Harrisburg, of the winners selected by the North Pennsylvania with her partner Eric American Car and Truck of the year Savage, Chatel considers winning jury announced at the NAIAS and the Urban Wheel Award for Dealermany times in sync with them. This ship of the Year the ultimate tribute year proved to be another example, to her parents. with the winners for Urban Car and In a video presented at the show, Urban Truck, the Cadillac ATS and she shared the emotional story of the Ram 1500, respectively, matching how, in a moment, the family faced those announced at the NAIAS. The an incredible decision to join a Tesla Model S was named Urban freedom flight Green Vehicle of the Year. out of Cuba. “We are here to promote progress After 30 years in diversity and inclusiveness within in the auto the many operations of the automoindustry, Chatel tive industry, including its dealers, relocated with her suppliers, executives, community husband and two outreach, and most of all, human Clockwise: Armando Ojeda of the Michigan children, from resources,” said Randi Payton, Hispanic Chamber of Commerce and Dolores Miami to Harpresident and CEO of Decisive Media. Rodriguez; Edward James Olmos; Rev. Jessie Jackson, Evelyn Chatel, and Edward James risburg to start “With the UWA, we’ve built someOlmos; Georgette Borrego Dulworth her business. thing truly unique for any industry. It “If my parents could risk leaving their home to settle in a new country is our fondest hope that they become an example for advancing true diversity in with no money and not speaking the language, then I knew I could succeed at many other industries.” anything. It proves what can be done if you have the willpower and determinaRepresenting Chrysler’s efforts regarding hiring, Dulworth joined the tion to go forward.”dD company in 2011. She leads the Diversity Office in an effort to further enhance its recruiting efforts to create a multicultural workforce. She also serves on the
spring 2013 | www.DECISIVELATINO.com
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Mazda3
part 2
Decisive auto latino
long-term
written by Valerie Menard
A one-week test drive is good, but three months to evaluate a vehicle is certainly better. The
90 days I spent in the Mazda3 revealed its quirks and perks in greater detail.
Specifically, I drove the 2012 Mazda3 i Touring five-door hatchback, the base model of this configuration (the four-door sedan is priced below the hatchback). Equipped with a six-speed manual transmission, it offered an added treat and its peppiness lived up to the “Zoom, Zoom” tag line. But this segment is known for its affordability and fuel economy. While other manufacturers look at gasoline-electric hybrids and plug-ins, Mazda has doubled down on its own solution, SKYACTIV technology. For starters, the all-new SKYACTIV-G 2.0-liter gasoline engine, with 155 horsepower and 148 lbs.–ft. of torque is lighter that its predecessor. The engine’s configuration includes multi-hole injectors to enhance fuel spray characteristics, along with specially developed piston cavity shapes that ensure a shorter combustion time and suppress the impact on power and torque from engine knocking. Applying dual sequential valve timing also reduces pumping loss. Regarding fuel economy, the Mazda3 isn’t the leader in the segment, but it’s near the top, with an EPA estimated fuel economy of 27 miles per gallon (mpg) in the city and 38 mpg on the highway. I drove over 3,000 miles in the Mazda3, including two road trips, one to San Antonio and another to Round Top, Texas for the semiannual flea market. Initially, the average mpg calculator hovered around 33.7–34 mpg but once I reset it, the average mpg rate jumped to near the estimated figure, closing out at
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38.7 mpg. I spent nearly $300 dollars on gasoline. I liked the Mazda3’s design, inside and out. It had blue ambient lighting, part of the interior lighting kit ($200) and the cloth upholstery had a nice pattern, but the ride was a little bumpy. Standard features included a leather-wrapped steering wheel and shift knob, air conditioning with a pollen filter, and an AM/FM/CD stereo with Bluetooth. The MP3 outlet, however, wasn’t Apple compatible, but a USB port was added for 2013. Standard safety features included remote keyless entry, traction and stability control, side curtain airbags, and anti-lock brakes. The Insurance Institute for Highway Safety named the 2013 model a Top Safety Pick. While not available at this trim level for 2012, the Blind Spot Monitoring System is optional for 2013 and standard on the Grand Touring trim levels. Pricing for the 2012 Mazda3 began at $19,745, including destination fees. For 2013, the price moves up to $20,795 and standard air conditioning is now dual zone. Nimble and versatile, the Mazda3 is Mazda’s best-selling vehicle worldwide, which makes perfect sense.dD
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family friendly We choose the vehicles most likely to appeal to each member of the Latino family written by Valerie Menard
The term “family car” has come to mean minivan or crossover utility vehicle (CUV). However, each household has unique needs for a vehicle and rarely does just one car suffice, so for this list, we’re recommending cars for each member of the Latino family. The first car for teenagers or college students, usually purchased by their parents, needs to be safe, foremost, as well as fuel efficient, and affordable. Traditionally, that meant basic, boring transportation. Today, the selection among compacts cars is so varied that parents can afford to consider cars with a little more complexity. Young professionals will look to step-up from a first-time car, to a vehicle that offers more luxury and versatility, and still saves gas. Typically choosing from the small to midsize car segment, one of the most competitive in the industry, brings an even greater selection. Young families look to cars with more versatility and less fuss. Traditionally the minivan set, they’ve become more of a crossover vehicle enthusiast and this segment continues to offer more, more, more. Empty nesters, on the other hand, have the income and experience to buy what they want. Whether it’s a vehicle for transporting grandchildren, or making a statement, this car buyer, stands at the top of the transportation chain. Every car on this list has been driven by Decisive Latino editorss and offers the value, performance and quality Latino car buyers want and expect.
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first time car Toyota Prius c A gasoline-electric hybrid may not come to mind immediately as a first-time car option, but as one of the most affordable hybrids on the market, why not? Priced below $20,000, this little hybrid was built for city driving, identified by the c, so it’s diminutive and with hybrids, smaller is definitely better for fuel economy. Powered by Toyota’s Hybrid Synergy Drive, it can earn an EPA estimated fuel economy of 53 miles per gallon (mpg) in the city and 46 mpg on the highway. During a weeklong test drive, it averaged 41 mpg. The subcompact goes beyond basic transportation with standard features like a 3.5inch full color Thin Film Transistor (TFT) multi-information display, hands-free phone capability, a USB port with iPod connectivity, automatic climate control, a tilt-telescopic steering wheel with audio, climate, and Bluetooth hands-free controls, and remote keyless entry with illuminated entry. Available in four trim levels, pricing for the 2013 Prius c starts at $19,875.
Hyundai Elantra GT Latinos appreciate value and Hyundai continues its conquest of the American market by offering more for less. As a five-door hatchback, the Elantra GT brings extra versatility, especially for teens with extra cargo needs, and as a Hyundai, it comes with features like dual-zone climate control, AM/FM/Satellite Radio/CD/MP3 audio system with iPod/USB/auxiliary input jacks, Bluetooth, a cooled glove box, heated front seats, and steering wheel audio and cruise controls. Powered by a 1.8-liter four-cylinder engine and optional six-speed automatic or manual transmission, it earns an EPA city/highway estimated fuel economy of 27/37 with the automatic. On a weeklong test drive, it averaged 29.1 mpg. The 2013 version adds a knee airbag for added safety, and electronic throttle control for better performance. Parents will also appreciate Hyundai’s signature warranty: 60,000/five-year bumperto-bumper, 100,000/ten years powertrain, and five years of roadside assistance. Pricing for the 2013 Elantra GT starts at $19,340 for the six-speed manual.
Dodge Dart Since its introduction, the 2013 Dodge Dart set new benchmarks in the compact car segment. It brought back the ability to customize each vehicle with stand-alone options. Offering 12 exterior colors, 14 interior color and trim options, three fuel-efficient engines, and three transmission choices, there are 100,000 possible configurations for the new Dart. Powered by a 2.0-liter engine with 160 horsepower, it achieves 36 mpg on the highway. A 1.4-liter MultiAir Intercooled Turbo engine that earns 41 mpg on the highway is also available, as well as a 2.4-liter four cylinder. On the inside, the sculpted instrument cluster grabs attention but the Dart also offers premium technology, e.g. a seven-inch TFT customizable gauge cluster display. Standard equipment includes 60 safety and security features, AM/FM/CD/MP3/Radio and power windows. Air conditioning, however, is optional on the base model. ParkView rear back up camera, blind spot monitoring, and rear crosspath detection are available. Pricing for the 2013 Dart starts at $16,890.
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young professional Volvo C30 T5 Like most consumers, young professionals will be aware of the bottom line, but the chance to step into an entry-level luxury car is also appealing. Priced in the mid-twenties, the Volvo C30 makes the uniquely Scandinavian interior experience accessible, plus, it offers performance and utility that make sense. Powered by a 2.5-liter turbocharged five-cylinder engine that generates 227 horsepower, the C30 comes with a six-speed manual transmission but a five-speed “Geartronic” automatic with “Auto-stick” function is available. It can achieve an EPA estimated city/highway fuel economy of 21/29 mpg. The automatic actually improves by one mpg on the highway. Excessively fun to drive, it’s also fun to look at, with a muscular exterior that adds a sporty edge to this five-door hatchback. With the rear seats folded, there’s also 20.2 cubic feet of cargo room. Pricing for the 2013 Volvo C30 starts at $26,395.
Nissan Juke Unique in the B-hatchback segment, the Juke stands out in a very crowded field. As a hatchback it offers versatility but as its exterior design suggests, it packs a lot of fun too. For starters, the standard 188-horsepower, 1.6-liter Direct Injection Gasoline turbo four-cylinder engine and an advanced torque vectoring all-wheel drive (AWD) system ramp-up its performance. But for those who would like to take the experience even further, Nissan introduced a NISMO version this year inspired by Nissan’s racing program. The Integrated Control (I-CON) system drive mode selector offers three different throttle/transmission/steering response settings—Normal for everyday driving, Sport for enhanced performance, and Eco for maximum fuel efficiency. Adding versatility, the Juke’s available with a CVT automatic transmission or a sixspeed manual and in front-wheel (FWD) or AWD. The FWD CVT achieves the best fuel economy with a city/highway EPA estimated 27/32 mpg. Pricing for the Juke starts at $19,780.
Mazda CX-5 All new from the ground up when first introduced last year, the CX-5 brings impressive fuel economy, packaging, and accessibility that Latino car buyers can appreciate. Equipped with the brand’s signature fuel-saving 2.0-liter SKYACTIV-G powertrain, the six-speed manual (a rare find in this segment) CX-5 Sport should achieve an EPArated city/highway fuel economy of 26/35 mpg. A six-speed automatic transmission and AWD are available. During a weeklong test drive of the new 2.5-liter SKYACTIV-G model with AWD, the CX-5 averaged 24.3 mpg. The CX-5 seats five, with a standard 60/40-split fold-flat seat. A 40/20/40-split rear seat is available. With the rear seats folded, cargo room jumps to 64.8 cubic feet. Standard safety features include traction control, stability control, side curtain airbags, and anti-lock brakes. Rear parking sensors are available and the blind spot monitor is standard on the Touring, one step up from the base model. Pricing for the 2014 CX-5 starts at $21,990.
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young families Subaru Forester All new for 2014, the Subaru Forester offers young families a reliable mode of transportation from one of the most recommended brands by Consumer Reports. The fourth generation of the CUV, shows a bolder exterior design with a roomier interior, along with improved performance and higher fuel economy. Adding to its reputation is the fact that all Subarus come with Symmetrical AWD that provides an added level of road safety. It does impinge on fuel economy but the 2.5-liter engine matched to the CVT can now claim a city/highway fuel economy of 24/32 mpg. An improved six-speed manual and all-new 2.0-liter turbocharged engine are also available. Improvements to the AWD include X-mode and Hill Descent Control. Longer and wider than the previous version translates into more interior legroom and rear cargo space (with the seats folded flat) of 74.7 cu. ft. Pricing for the 2014 Subaru Forester starts at $22,820.
Kia Sorento If it seems like CUVs are dominating this list, they are. This segment is just right for young families who need the versatility that CUVs offer, as well as affordability and fuel efficiency. Redesigned for 2014, the Kia Sorento bears a new sharp looking exterior as well as improved performance that increase its appeal. Made up of over 80-percent all-new or redesigned parts, the 2014 Sorento’s most significant upgrade may be the new, optional 3.3-liter GDI V6 engine that delivers 290 hp. The 2.4-liter four-cylinder is now the base engine and both are matched to a six-speed automatic transmission. Available with AWD, the FWD version with the four-cylinder engine should earn 20 mpg in the city and 26 mpg on the highway. Using advanced sonar sensors, the 2014 Sorento is also the first Kia vehicle to offer a blind spot detection system. With seating for five or seven, the 2014 Sorento base price is $24,950.
Chevy Traverse For growing families with teams to haul as well as their equipment, the Chevrolet Traverse can do the job. Sporting new exterior refinements to the front fascia for 2013 that will soon be repeated throughout the line-up, the Traverse was also upgraded regarding its safety equipment. Multiple configurations include FWD or AWD and seven- or eight-passenger seating with a third row bench that can seat three adults. Only one engine powers all models, however, the 3.6-liter V-6 with fuel-saving direct injection matched to a six-speed automatic transmission can achieve an EPA estimated city/highway fuel economy of 17/24 mpg with the FWD model. While the front collision, lane departure, blind side warning, and rear cross traffic alert systems are available (standard on the LTZ model), a rearview camera system is standard on all models. With segment leading storage and a towing capacity of 5,200 pounds, the Traverse is quite accommodating. Pricing for the 2013 Traverse starts at $31,370.
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Honda Odyssey No family car list would be complete without at least one minivan. The Honda Odyssey gets our vote because of its leadership in the segment. Most recently, it was chosen as the Top Safety Pick by the IIHS and a top ten family car by Kelley Blue Book, which speaks to its residual value. Powered by an advanced 3.5-liter, 24-valve, i-VTEC V6 engine with Variable Cylinder Management and 248 horses, the Odyssey delivers a class-leading V6 EPA city/highway fuel economy rating of 19/28 mpg on the Odyssey Touring (18/27 mpg on Odyssey LX, EX and EX-L models). A five-speed automatic transmission is standard on Odyssey LX, EX and EX-L models and the Odyssey Touring model comes with a six-speed automatic transmission. A rearview parking camera is standard but parking sensors would also be nice. At this year’s New York Auto Show, Honda unveiled all-new features for 2014 including an onboard vacuum cleaner available on the Touring model. Pricing for the 2013 Odyssey starts at $29,505.
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empty nesters
Land Rover LR2 At this stage in life, car buyers may be less motivated by budget than by desire. For those who want to consider vehicles outside of the box, the 2013 Land Rover LR2 might suit such a splurge. Updated for 2013, the premium compact SUV doesn’t scrimp on luxury features or technology. Under the hood, there’s an all-new two-liter turbocharged engine with 240 hp and 250 lbs.–ft. of torque. It’s paired with a six-speed automatic transmission with sport mode, and CommandShift that allows manual sequential gear shifts. Sitting inside the LR2, get ready for the spontaneous “Ah” that will invariably emerge. Plush leather seating—there are no cloth options—a standard dual sunroof, and a plethora of buttons and knobs accentuate the positive in the LR2. For those who wish to exercise the LR2’s off-road capabilities, there are four modes, from rocky to muddy. On a recent test drive in the snow in Canada, the LR2 displayed prowess. Pricing starts at $37,295.
BMW X3 Performance enthusiasts may look to BMW for a sporty ride that even extends to its line-up of CUVs, or as BMW terms them, Sports Activity Vehicles. In 2013, the manufacturer moves the needle up a notch on the X3 by introducing the TwinPower Turbo four-cylinder engine. Powering the X3 xDrive28i, the new engine replaces the outgoing normally aspirated inline six-cylinder engine. Smaller but turbocharged, the new engine improves fuel economy. In addition, new packages bring new technology to the updated X3 xDrive28i and the X3 xDrive35i, namely a new Driver Assistance Package option that includes Lane Departure Warning. The new standard equipment offerings for both models are Auto Start Stop, and Driving Dynamics Control with ECO PRO, and the Power Tailgate. Manufacturer’s Suggested Retail Prices are $39,395 for the X3 xDrive28i and $44,495 for the X3 xDrive35i. This represents an increase of $1,400 and $900 respectively. dD
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July 20–23, 2013 Morial Convention Center New Orleans, LA
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