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DECISIV E o n i t a L The Best Source for Cultural and Consumer News Fall 2013
2014 New Car Guide 2014 Corvette Stingray
The Dream Team Time to Vote
2014 Urban Wheel Awards Introduce the People’s Choice
Compute This!
Tips for a Career in STEM
Meet Nissan’s New Latino Execs Technology Issue
We Drive:
> 2014 Kia Soul > 2014 Jeep Cherokee > 2014 Mitsubishi Outlander and more …
What Gadgets Can You Live With and Without?
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*La funcionalidad completa requiere Bluetooth y smartphone compatibles. Algunos dispositivos requieren conectividad USB. Aplican tarifas de plan de datos. **Visita gmtotalconnect.com para ver móviles compatibles con el vehículo. ©2013 General Motors. Todos los derechos reservados. Chevrolet emblem® Chevy™ MyLink® Silverado®
A COLOR, RADIO PANDORA,® LLAMADAS VÍA BLUETOOTH.®** FUERTE. VENGA EL CAMINO QUE VENGA.
YOURchoices 16
THE GUIDE TO WHAT’S INSIDE VOLUME 4 | ISSUE 3 | FALL 2013
FEATURE SET: ON THE COVER
16 2014 NEW CAR GUIDE By Chris Jackson From luxury to economy, we review next year’s vehicles.
06 TECHNOLOGY TIDAL WAVE
06
By Jeffrey Luis Taylor The high-tech age is here to stay but how much technology is too much? We separate the fluff from the right stuff.
08 COMPUTE THIS!
STEM jobs are in demand. We get advice from Latino leaders on how to get hired.
11 2014 URBAN CAR OF THE YEAR FINALISTS
We’ve opened up the process to create a People’s Choice from this list. Learn how to vote.
14 THE DREAM TEAM Set to grow market share, Nissan’s new marketing squad features Latinos at the top.
PUBLISHER: Randi Payton ASSOCIATE PUBLISHER/EDITOR: Valerie Menard EDITOR-IN-CHIEF: Lyndon Conrad Bell. ART DIRECTOR: Fran Sherman CONTRIBUTING WRITERS: Jeffrey Luis Taylor, Chris Jackson, Sylvia Melendez-Klinger Chris Mendoza, MULTIMEDIA MANAGERS: Thuan Ngo DECISIVE MEDIA HEADQUARTERS: 8181 Professional Place, Suite 170, Hyattsville, MD 20785 Tel: 301-850-2858 • Fax: 301-390-1825 PRESIDENT & CEO: Randi Payton PRODUCTION/DISTRIBUTION: Joyce Gates BUSINESS MANAGER: Damon Redmond SALES DIRECTOR: Karen Payton MARKETING AND EVENTS DIRECTOR: Tamika Brown UWA EVENT DIRECTOR: Rosalind Triche BUSINESS DEVELOPMENT/ DECISIVE MEDIA DETROIT: Leonard Corbin PUBLIC RELATIONS: Margorie Staten INTERNS: Nyeelah Briscoe and Ronald Arroyo
THE USUALS:
Decisive Latino magazine © 2013 is published four times annually as a newspaper-delivered publication and digital e-magazine by Decisive Media
03 EDITOR’S LETTER 04 HEALTH 05 FINANCIAL
Your complete resource for research and opinion on consumer products and services
INSIDE EVERY ISSUE
INDEX TO ADVERTISERS Chevy – www.chevrolet.com
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DECISIVE AUTO LATINO 12 FIRST LOOKS
Visit us at DecisiveLatino.com, email us at: latinoeditor@decisivemag.com.
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Ram – www.ramtrucks.com Urban Wheel Awards – www.urbanwheelawards.com Membership applied for October 2012
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letter from the editor
Is It Live or Is It Digital?
W
hile preparing this issue of Decisive Latino dedicated to technology, I made a move that allows me to keep clinging to my seat on the hi-tech rollercoaster. I got a smart phone. I’ve owned a cell phone for a few years but I resisted buying a smartphone, probably because when the truth was exposed, most people responded with looks of envy saying, “Don’t get one!” or “You’re so lucky.” A couple times, however, I did get quizzical looks that seemed to say, “They still make people like you?” The cost was also a barrier, plus I got somewhat confused by provider plans full of hurdles like data, memory, gigabytes, etc. For the cost of most workable contracts I can pay for my cable bundle that includes landlines (yes, that’s plural), cable, and WiFi. But my boyfriend tipped the scale when he offered to add me to his plan and in so doing, I got a free phone. Sweet! Professionally, it’s been long overdue. I can finally test the Bluetooth and infotainment systems on cars I review, and I can start exploring and adding apps, starting with the one for Decisive Latino. Still, I’m not sure how more accessible I’ll be because I reserve the right to turn the phone off. Such is the mental hopscotch brought on by the technological age. These advancements are supposed to make life easier, but that’s not always true, plus the rapid rate of new technology makes timing tricky. According to the Pew Internet Project, as of May of this year, 91 percent of Americans owned a cell phone and 56 percent owned smart phones. Clearly, that technology touched a chord but other technologies, laptops, e-readers, tablets, have room to grow. Bombarded by technology and its accompanying marketing, consumers can get overwhelmed.
In order to bring some clarity, our expert, Jeff Taylor, assesses some of the most popular gadgets and lets you know if you gotta have it, should consider it, or pass in Technology Tidal Wave (Page 6). He also includes a list of “endangered” technology. While video did not kill the radio star, it looks like MP3 players may push CD players to extinction. Recognizing that the hiring pool domestically has not kept up with demand, the president, this year, initiated a multi-billion dollar investment in science, technology, engineering, and math (STEM) education programs. We asked three Latino experts representing the auto industry, telecommunications, and government to offer advice on how to get hired in Compute This! (Page 8). Finally, this is the fall issue and tradition dictates that we publish our annual new car guide (Page 16). From halo cars like the 2014 Corvette Stingray featured on the cover, to subcompacts, we look at the newest models to help you consider what vehicle best suits your lifestyle, budget, and needs. Our annual Urban Wheel Awards celebrating diversity in the auto industry takes place in January. Each year we choose an Urban Truck, Car, and Green Car, but this year, we’ve added one more award—the People’s Choice. To enter, log onto Facebook. com/18thUrbanWheelAwards and follow the instructions to vote for the automobile you think most deserves to win the 2014 Urban Wheel Awards People’s Choice. Some love it, others endure it but like it or not, the technological age will continue for the foreseeable future. While I’m not ready to give up my landlines, I’m looking forward to learning a new skill as well as vernacular. LOL Valerie Menard Associate Publisher/Editor
FALL 2013 | WWW.DECISIVELATINO.COM
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health BY SYLVIA MELENDEZ-KLINGER
the science of
goodnutrition Vitamins give the body health and the ability to function normally. From a balanced and healthy diet we assimilate all the vitamins and nutrients the body needs. Here is a list of the top twelve vitamins and minerals and their benefits to help you choose the best food to serve your family. 1. Folic acid
7. Copper
Folic acid, also known as vitamin B, serves as a coenzyme necessary in the production and division of red cells, making it very important in the production of new cells. Folic acid also plays a role in the elimination of fat stored in the liver. Sources: yeast, liver, green leafy vegetables, lentils.
Copper is a mineral that enables normal metabolic processes. Together with iron, it participates in the synthesis of red cells in the blood stream. Not produced within the body, it has to be supplemented from external sources. Sources: liver, seafood, nuts, sunflower seeds, cherries, cocoa.
2. Linoleic acid Linoleic acid is an unsaturated fatty acid that is found in vegetable oils like sunflower and corn oil. This acid produces “good” and “bad” eicosanoids. The good ones reduce high blood pressure, inflammation and pain, and contribute to the healing process. The bad ones have the opposite effect. Sources: Vegetable oils.
3. Bioflavonoids Similar to vitamins and antioxidants, bioflavonoids play an important roll in aiding vitamins. They amplify the action of vitamin C. Sources: the peel of legumes and fruits, tea and coffee.
4. Calcium Calcium is a mineral substance that helps improve the strength and density of bones. Most calcium (99 percent) is stored in the bones. The one percent located in the blood stream plays an important role in coagulation. Sources: dairy products broccoli, cabbage, spinach, egg yolk, lentils, nuts, and figs.
5. Carnitine Carnitine turns fat into energy. Because the oxidation and the burning of fatty acids represent a main source of energy for the heart muscles, scientists have presumed that irregularities in the heart’s activity come from the lack of carnitine. Sources: dairy products and meat.
6. Chromium Chromium is a mineral our body uses in small amounts to regulate blood sugar levels, normal body functions, and aid digestion. It can also help people with type 2 diabetes. Low levels of chromium may cause high cholesterol and increase the risk of coronary artery diseases. Sources: yeast, wheat germs, liver, meat, cheese, whole wheat grains, black pepper.
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8. Iron
Iron is necessary for the production of hemoglobin, a protein in red cells that carries oxygen. It also plays an important role in the production of immune cells. In case of low iron levels, the body can be susceptible to recurrent infections. Sources: liver, egg yolk, mushrooms, parsley, spinach, apples, peaches, dried plums, raisins, wheat.
9. Fluoride:
Fluoride together with calcium ensures the strength of bones and teeth and prevents cavities. It also disrupts acid production. Sources: tea, ocean fish with bones.
10. Magnesium:
Magnesium is a mineral essential to the basic nucleic acid chemistry of life, particularly normal muscle and nerve functions, and thus is essential to all cells of all known living organisms. Source: Bran, dried herbs, squash, pumpkin, cocoa, flax seeds, sesame seeds, soybeans.
11. Vitamin A
Vitamin A is an antioxidant that is fat soluble, which helps with the maintenance of healthy skin, teeth, and membranes. Vitamin A produces Retin-A in the eye and promotes good vision in low light. Source: melons, carrots, spinach, broccoli, pumpkin, eggs.
12. Vitamin B
Also known as the anti-stress vitamin, vitamin B participates in the metabolism of proteins, carbohydrates, and lipids to produce energy. B complex vitamins are needed for healthy skin, hair, eyes, and liver and have a soothing effect on the nervous system. Source: tuna, sunflower seeds, peas, lentil, yeast, nuts.dD
financial
awalkinthecloud
BY CHRIS MENDOZA
tips for reaching Latinos online
While the insurance industry is not traditionally thought of as being innovative, technology is making it easier for customers to interact with their financial services company online, and in turn, allowing financial services companies the ability to target and reach Latinos with needed financial education in the format that they prefer to receive it and when they need it. At MassMutual, we’re reaching Latinos using our proprietary research to inform our strategy and the actions taken. According to the 2013 State of the American Family Study, which identified top financial priorities for Latinos as shaped by financial uncertainties of the American economy, Latinos want to get out of debt, prepare for retirement, take care of their families financially so that they don’t become a burden to others, and save for their children’s college education. Some try juggling all of these priorities at the same time. Using digital media, insurance companies can enlist a variety of tactics to provide the financial education that Latinos are looking for but tailored for each different demographic with appropriate information in the appropriate format. Here are two keys to effectively reaching Latinos in the digital world.
1. Used properly, social media can be effective.
2. Don’t choose a language, go bilingual.
With our Latino-focused campaigns, we purposefully made our landFacebook campaigns resonate with the largest majority of younger ing pages and supplemental materials bilingual so that they could reach Latinos where and how they most commonly seek information—on all Latinos. Our English- and Spanish-language materials are available social media. Information provided in posts, lively imagery, and video online and accessible via a mobile device 24/7, whenever an Internet vignettes, which prompt users to weigh in on the conversation, evaluate, search for financial information takes place. For those who prefer to the information, and share their own experiences, can provide valuable meet face-to-face, we have bilingual financial professionals who can information. Our “Why Life?” and “Down With Debt” campaigns, adanswer questions and provide educational materials in both Spanish dressed priorities like college debt and life insurance. and English. Our Hispanic Heritage Month campaign on Twitter drew an impresDigital campaigns, online- and mobile-accessible materials, and sive amount of real-time interaction, and an early 2013 Twitter chat with face-to-face interaction bring the best results when bridging the gap Latino moms has been our most successful digital campaign yet. Buildbetween Latino consumers and financial services. While Latinos initially ing on a 2012 national study—MassMutual’s State of the American suffered a digital divide, today, this is where they “hang out” and where Mom —this creative approach leveraged an earlier successful Hispanic they find the information they are most seeking.dD mom blog tour and enabled us to focus the topic on what matters most to Latino moms, gather information on the needs of younger Chris Mendoza is vice president of Multicultural Market Development at Latino families, and provide some educaMassachusetts Mutual Life Insurance Company (MassMutual). tion on budgeting, saving for college, and comprehensive planning.
FALL 2013 | WWW.DECISIVELATINO.COM
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technology t i d a l w av e Like it or not, hi-tech advances have revolutionized our lives. Rather than drown in them, it may be time to learn to live with them and use them to their full effect BY JEFFREY LUIS TAYLOR
It used to be that Latinos were missing the boat when it came to technology. In the early days of the Internet, the Pew Research Center reported that Latinos were part of a digital divide, excluded from the first wave of technology. Today, Latinos are very much online, especially when it comes to adopting and utilizing mobile devices with 88 percent owning cell phones Like the majority of Americans, Latinos start the morning off with a helping of technology as well as a cup of morning coffee. Each day we use/encounter technology that helps make our current standard of living, productivity, and comfort possible. Here’s our list of technology you gotta have and some that can wait.
Computers/Laptops/Tablets Computers have become harder and harder to avoid. Integral to education, children get exposed to them, sometimes before their parents. Laptops may soon replace desktops but it’s only a matter of time before laptops are replaced by the next wave of affordable, increased capability tablets. These devices offer versatile ways to store, organize, send information to communicate with the world 24/7, so if any late adopters remain, it may be time to take the plunge. √ Gotta have it
Smart phones Just look around you right now and you’ll certainly spot somebody using a phone. From convenience to safety it is THE device to have. The smart phone can, in most instances simultaneously stand in for: a camera, laptop, personal
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assistant, calendar, GPS device, flashlight, tape recorder, video camera, MP3 player, game console, calculator, television, and more. √ Gotta have it
Endangered Technology With each successive swell of technology the former “new” becomes old. The following list contains technology that should be considered endangered.
1. Dial up Internet.
Yes, the 56.6 kb/s kind, ten million Americans still access the web at this crawl.
2. Desktop computers.
With laptops, smaller, lighter tablets and even smart phones that can connect you to the outside world 24/7, why would you choose (excluding work), to remain tethered to a single location computer?
Bluetooth
Digital Video Recorder (DVR) This one many seem a little frivolous, but entertainment and TV are a big part of how we unwind. Our active lives don’t always allow us to sit down and watch a first-run program. A DVR makes TV fit your schedule and record multiple and similar shows at the same time. - Consider it
Smartwatch Straight from Dick Tracy the “latest” personal technology device is a computer that fits on your wrist. Certain smartwatches can make/take phone calls, run mobile apps, run a mobile operating system and serve as an MP3 player via a Bluetooth, but at a price. X Pass
Virtually standard on any cell phone and more and more vehicles, Bluetooth is a wireless technology allowing you to connect cellular and some computer external accessories. By “pairing” these devices it also permits wireless streaming of music from smartphones or other Bluetooth devices. √ Gotta have it
E-Readers Electronic readers or hand held devises for reading print material, e.g. books, magazines, have just about hit their stride. The advantage of downloading a stack of books to take on vacation or read on a plane certainly had its appeal but tablets will not be denied and while they haven’t completely matched an e-reader’s attributes, give ‘em time. X Pass
GPS Navigation Global Positioning System (GPS) uses signals to determine a device’s location on Earth. In large cities and on vacation, GPS navigation devices and smart phone apps are invaluable for finding addresses, turn-by-turn directions, fuel/restaurant/ tourist attractions and even speed limits. - Consider itdD
3. CD Burner.
With cloud system storage, 10 plus MG USB drives, space/ hardware constraints of tablets/smart phones and environmental concerns it’s illogical to continue to burn to store.
4. Payphones.
The coin-operated payphone was introduced in 1899 and except for bus/train stations and rural areas, it has been replaced by the cell phone.
5. Beepers/Pagers.
Introduced in 1960, this technology (before cell phones), was the only way to signal you that someone was trying to call you via a small pocket sized device with a screen for the number. It’s still used in hospitals and places where cell phones are prohibited.
6. Fax Machines.
Another “oldie,” facsimile machines hit the market in 1964, and in spite of other cheaper/quicker/better quality technology they still have a small (stubborn) following.
7. DVD player.
Soon to join BetaMax and VCRs, the DVD is being pushed out by Blue Ray players, on demand services and streaming video available through any game console, or internet service.
8. Computer mouse. (see desktop computers)
9. Tape Recorder.
The advent of high quality, inexpensive digital recorders and smartphones that can record make these cassette tape-fed, clunky devices obsolete.
10. CD players.
See CD burners, but also note several big box electronics stores no longer sell CDs; music is bought online and several automakers no longer offer players in certain car models.
FALL 2013 | WWW.DECISIVELATINO.COM
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computethis! Opportunities in Science, Technology, Engineering, and Math Beckon Latinos
While unemployment figures continue to fall, some jobs remain unfilled, notably, those connected to science, technology, engineering, and math (STEM). The number of qualified candidates in the United States just hasn’t managed to keep up with the demand. According to Change the Equation, all of the 30 fastestgrowing occupations in the next decade will require at least some background in STEM. The need for STEM employees is so great that President
Hector Galvan Manager Hispanic Corporate Communications and Media Relations Sprint
Representing the M of STEM, Hector Galvan, who earned a degree in economics, describes his career path at Sprint as progressing from “the bottom up.” After losing his dot.com company when the hi-tech bubble burst in 2000, he applied for a retail position at Sprint. While he lacked retail experience, his educational background and work experience got him promoted to assistant manager. Eventually promoted to district manager, he was recognized by a former director of retail sales who felt he had leadership potential and recommended him for a corporate position, public sector diversity manager. In this position, he helped identify minority-owned and women-owned business subcontractors for Sprint in order to fulfill federal requirements. This experience exposed him to Latino advocates that continue to be a resource to him in his current position.
DL: What opportunities in STEM exist at Sprint? HG: Because one of the highlighted principles and projects for Sprint is education, our foundation relies on supporting organizations in tune with education primarily STEM. We’re so involved in technology—it’s crucial for the future of business and wireless technology—that we offer opportunities now to organizations and schools focusing on STEM. For us to be part of a STEM program shows and demonstrates our commitment to Latinos and where we intend to build on the future of the industry. Our company focuses on hiring the best, from retail to engineers. We are positioned for the next wave of tech savvy engineers who allow themselves the opportunity to grow with a company that has tons of potential. The merger with Softbank allows us to compete side by side with the top two companies and to pursue the top qualified candidates who understand technology, not just wireless, and see a vision for the future. DL: What about requirements? What’s Sprint looking for? HG: Depending on the position, requirements vary. Once you interview, a recruiter will know. You could have the best degrees but if you’re applying for sales and don’t have people skills, you won’t get the job. DL: What is Sprint doing to recruit Latinos in STEM? HG: We partner with the National Society of Hispanic MBAs (NSHMBA), the U. S. Hispanic Chamber of Commerce (USHCC), National Council of La Raza (NCLR), and Society of Hispanic Professional Engineers (SHPE) to reach Latino engineers as well as recruiting companies and headhunters
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Obama dedicated $3.1 billion this year to STEM education. The good news is that Latino students are enrolling in STEM fields like chemistry and engineering at a growing rate—by 33 percent between 1995 and 2004, according to Mary Ellen Flannery in NEA Today. The rate of graduation for Latinos in STEM, however, is not as encouraging. We approached three Latino leaders representing growing segments for STEM employment, to share advice and tips on the opportunities for Latinos in STEM.
to help ID specific candidates. Every store is open to anyone who wants to apply, from retail to corporate. Personally, I look out for the best candidates. I’m in the community. If I see a candidate, I hand out a business card. DL: What do Latinos need to know about working at Sprint? HG: At Sprint, we’re a family. We’ll teach you what you need to know, plus, we encourage learning through our University of Excellence program. We offer tuition reimbursement for education. The person who applies and gets hired should get ready for something good in life. Our people enjoy coming to work. We also have employee resources groups including Enlace for Latinos. DL: What advice do you have for success in this field? HG: Always keep an open mind. Don’t limit yourself. Speak out because something omitted can make a difference. Have a thick skin. Be humble and never forget where you came from. Pay it back to your community. If you see potential in a child, become a mentor.
While her career path appeared to be headed in the M direction of STEM—she graduated from college with a corporate finance degree—Georgette Borrego Dulworth opted to steer clear of the pool of MBAs and chose instead to dive into a career as a lawyer. After earning a juris doctorate degree she worked in the legal field for several years and eventually became a part owner of a controls engineering company and later, general counsel to a lithium ion battery producing company. When she was offered her current job at Chrysler Group in 2011, she admits she was surprised. But the amalgamation of work and life experience she accumulated has served her well. DL: What opportunities in STEM exist at Chrysler? GBD: We’re hiring throughout the company. We’re looking for mechanical, electrical, and propulsion engineers, and hybrid electric experience. Georgette Future stats about hiring show Borrego a focus on STEM, but there Dulworth, are a number of opportunities, Director of Talent Acquisition not just at our company, in defense, and aerospace. and Diversity These are our competitors Chrysler Group LLC for engineering. As an automotive company, approximately 75 percent of our workforce of more than 45,000 in the U.S. is focused in the STE in STEM, specifically science technology and engineering, mechanical, chemical, electrical, propulsion, some civil, and specialties within those degrees. The M of STEM, finance and accounting, is also very active. DL: What about requirements? What’s Chrysler looking for? GBD: We have a diverse workforce that goes beyond, ethnicity, gender, and race. We look at diversity in a much broader way. While these are part of our focus we also consider work experiences, geographic location, and life focus, to name a few. We understand that being able to design and build vehicles attractive to consumers requires that we look like our consumer’s diversity. In the interview process, skills and expertise are important, cultural fit is huge. Chrysler is considered a gritty tough OEM with a lot of determination. We want people who don’t accept the status quo, but look for ways to improve and make things better. It breeds collaboration and cooperation. We think of the company first and we understand what true teamwork is about. We look for a selfless, humble, and hard working person.
National Achievement Awards Corporation Great Minds in STEM program and the Chrysler Foundation just announced a contribution to NSHMBA of $75,000. We support groups like SHPE, and Women of Color. We recruit at colleges and universities across the country and recently conducted an initiative to determine the top schools that attracted Latinos. As a result we added schools that had previously not been in our strategy like the University of Texas at Austin and Florida International University. DL: What do Latinos need to know about working at Chrysler? GBD: Working in the auto industry is not just a very big opportunity, it’s rewarding too because you’re designing vehicles that millions of people will drive. Before applying, get to know our company values. Consider what your life experiences bring in addition to your skills that would add value, especially cultural native experiences because it’s part of who you are. We value the uniqueness of the individual and look for alignment with our culture. DL: What advice do you have for success in this field? GBD: When I talk to parents I encourage them to help their child find a passion first, and then look at what careers that align with that passion. Because of the past turmoil with the auto industry, there’s also discussion among parents that it isn’t stable. I’m really communicating the opposite. Our company is very focused on our sustainability and long-term planning. If you look at the world, we need more STEM students to maintain the U.S.’s position as a powerhouse of innovation.
DL: What is Chrysler doing to recruit Latinos in STEM? GBD: We are a large sponsor of the Hispanic Engineering
FALL 2013 | WWW.DECISIVELATINO.COM
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With a degree in criminal justice from Sam Houston State University in Huntsville, Texas, Daniel Fuentes began his career at the FBI via the traditional path, law enforcement. While at Sam Houston, he also interned at the United Nations and because of his language skills, was stationed in Costa Rica. He’s a 24-year veteran of the FBI, assigned to work various violations including Mexican Criminal Enterprises and worked in various overseas posts including two tours in Mexico, Panama, Costa Rica, and Nicaragua. Today, he admits, his background would qualify him as a candidate for special agent, but recruiters might pass him over for a candidate with a background in STEM. DL: What opportunities in STEM exist at the FBI? DF: People who have chosen majors Daniel Fuentes in the STEM field, go to the front of the line Special Agent right now. We have Federal Bureau of ten critical skills that Investigation (FBI) are used as qualifiers at the FBI, including accounting, finance, and engineering. With all the new technology, the need for hard science majors is squeezing out criminal justice folks. After Sept. 11, 2001 our priorities changed. We needed agents that had different skills than what were used previously. During the sequester, all hiring is frozen but once it’s lifted, possibly next year, we’ll be looking to fill special agent and professional support positions. Trying to prove a crime was committed utilizes innate skills. A background in computer science, for example, can be applied in our cybercrimes squad while accounting and finance experts will pursue white-collar offenses, e.g. Bernie Madoff. Professional support staff help agents as intelligence analysts accessing available databases, including classified and unclassified cases to see if they have been the subject of previous investigations. It’s a detailoriented position. DL: What about requirements? What’s the FBI looking for? DF: The FBI requires at least four years experience in a professional
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field, plus a four-year degree. Experience is waived for those with a degree in computer science. Candidates with a master’s degree need three years of experience. Certain foreign languages, like Spanish, are a plus. You must be a U.S. citizen and can’t have a felony conviction. Drug use is taken very seriously. Bad credit is a disqualifier. You cannot have top-secret security clearance with bad credit. Be prepared for a lengthy and thorough background check and polygraph. If you do get hired, don’t get too comfortable. The FBI conducts requalifying checks as well. DL: What is the FBI doing to recruit Latinos in STEM? DF: Of the 13,000 special agents at the FBI, 1,000 are Latino. During the sequester, recruiting is limited but we’re happy to go out and attend job fairs whenever we receive an invitation. When we’re in a normal year, we’re at every university talking to students. We’ve also worked with the Society of Female CPA’s, LULAC, and the NAACP as a matter of routine. I do a lot of community outreach at community centers and schools. I try to mentor, apply guidance to prepare for a career in law enforcement. DL: What do Latinos need to know about working at the FBI? DF: It’s quite an accomplishment to attain employment as an FBI agent. For every person who get’s hired there are hundreds who don’t make it. It has the enviable position of being a dream job. Working for the FBI has allowed me to travel internationally and work on cases that non-Spanish speakers would not get. It’s a very rewarding job, most employees,make it a career, retiring after 25 –30 years. DL: What advice do you have for success in this field? DF: Start thinking about education early as well as your future profession. Think about the consequences of your actions. Those mistakes will come up again in the future.dD
FINALISTS
DECISIVE AUTO LATINO
urban car of the year Each year, as part of the Urban Wheel Awards event, Decisive Media names the Urban Car, Truck, and Green Vehicle of the year. The Urban Wheel Awards judging panel spent several months determining the most stylish, practical and attainable new vehicles for 2014, by driving and evaluating dozens of cars and trucks in a variety of North American urban settings before settling on the three winners. The multicultural/multi-gender Urban Vehicles of the Year judging council is comprised of some of the most notable and respected automotive reviewers in the country. The panel includes: Motorweek’s Yolanda Vazquez, Frank Washington of AboutThatCar, Camilo Alfaro of Autoproyecto, Joe Tralongo of AutoTrader, and Ken Panton of eCityofStyle. The winning Urban Vehicles of the Year will be honored at the 18th
Annual Urban Wheel Awards (UWA)—the official multicultural event of the North American International Auto Show—on Sunday, January 12, 2014, at the Marriott Renaissance in Detroit, Michigan. There will also be an Urban Car of The Year People’s Choice award for the first time this year. For information on how you can participate in the selection of the winner of that one, and potentially win a brand new Hyundai Sonata in the process. See the inside back cover of this issue.dD
URBAN TRUCK
URBAN CAR
URBAN GREEN CAR
Range Rover Sport
Chevy Impala
Honda Accord Hybrid
Chevy Silverado
Mercedes-Benz CLA
BMW i3
Toyota Corolla
Cadillac ELR
Hyundai Santa Fe
2014 URBAN WHEEL AWARDS PEOPLE’S CHOICE NOMINEES. FALL 2013 | WWW.DECISIVELATINO.COM
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FIRSTLOOKS
2014 Mitsubishi Mirage
2014 Dodge Durango
2014 Toyota Corolla
2014 Kia Soul
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In the auto industry, more and more good things are coming in small packages. The newest addition comes from Mitsubishi with its all-new sub-compact, the 2014 Mirage. The little five-door hatchback will offer seating for five plus the versatility of fold flat seats for added cargo room and as expected, it will also save gas. Powered by a three-cylinder 1.2-liter engine, the Mirage should earn an EPA estimated 37 miles per gallon (mpg) in the city and 44 mpg on the highway with the optional Continuously Variable Transmission (CVT). The standard five-speed manual should earn an EPA estimated city/highway mpg of 34/42. There’s also an ECO light indicator to help encourage fuelefficient driving.
Another contributor to improving fuel economy is the Electric Power Steering (EPS) system that offers excellent feedback to the driver and easy steering effort in tight/low-speed turns—a very welcome design feature in city driving as well as navigating tight parking spaces. Considered a base model, the five-speed manual comes well-equipped with safety features and creature comforts, including a CD player, and can be upgraded further. At the recent launch in Quebec City, Canada, the Mirage, in all its brightly colored incarnations, maneuvered easily through winding city streets as well as back roads. Pricing for the 2014 Mirage starts at $13,790. —Valerie Menard
The fastest-growing brand in the United States and inside Chrysler, according to Tim Kuniskis, president and CEO. Dodge Brand, Dodge remains committed to the full-size SUV segment with the redesign of the Durango. First introduced in 1998, the latest Durango sets itself apart with unique design cues, like the split crosshair grille, hockey-stick inspired headlamps, and racetrack taillamps. In the spirit of “you can never have too much of a good thing,” the new Durango sports the eight-speed transmission, already used to great fuel saving effect on the Jeep Grand Cherokee, Chrysler 300, and Ram 1500. Matched to the 3.6-liter V6 engine, fuel economy increases nine percent to an EPA estimated city/highway
mpg of 18/25. A new Eco Mode also contributes to its improved fuel economy Increased fuel efficiency does not come at the cost of capability with the Durango earning best-in-class towing of up to 7,400 pounds with an available V8 engine and 6,200 pounds with the V6. Innovations on the inside include two new interior touchscreens and a new programmable instrument cluster—the tuning knob for radio and satellite station selection helps a lot. Chrysler’s intuitive Uconnect Access technology and connectivity is available. MSRP remains the same as last year starting at $30,790 with destination fees. —V.M.
For the Toyota Corolla, looks had been incidental, not integral. This compact became a car for the masses with its reliability and affordability. The allnew Corolla, however, reflects Toyota’s unwillingness to rest on its laurels by building a car that excites, rather than merely satisfies its buyers. At the launch in Southern California, Toyota executives and designers shared that they relied on exhaustive consumer feedback for the redesign and the new Corolla is the result. It borrows an exterior design cue by adding a gaping grille for sportiness. On the inside, a new retro-dash, with a linear look offers an upscale component.
Under the hood, the same 1.8-liter unit with VVT-i and 132 horsepower powers the Corolla. New for the base model is a choice between a six-speed manual or four-speed automatic transmission. The new LE Eco trim level, expected to achieve a segment-leading 42 mpg on the highway, is equipped with an improved 1.8-liter engine with Valvematic valve train technology. With nearly 40 million units sold, the Toyota Corolla is the best-selling car nameplate on the planet, a fact that speaks volumes. This year marks its forty-seventh birthday. Pricing for the 2104 Corolla starts at $17,610. —V.M.
When first introduced, some vehicles hit the mark so directly with a singular design that subsequent redesigns focus on what’s under the hood rather than the outside. Such is the all-new 2014 Kia Soul, a compact five-door hatchback that captured its segment with the right combination of utility and fun, prompting Kia designers to tread lightly. They opted to keep the same buglike front fascia as well as the silhouette. The most notable changes come at the rear with new oversized taillamps and a contoured liftgate. More substantive changes include a stiffer chassis that is longer and wider, adding interior room. At the launch in Minneapolis, however, I still managed to squeeze into the tiniest of parking spaces at
the Mall of America. Available in three trim levels the base model receives the 1.6-liter four-cylinder gasoline direct injection (GDI) with 130-horsepower and 118 lb.–ft. of torque. A new, more powerful 2.0-liter four-cylinder powers the Plus and Exclaim models. Both engines have been tuned to provide more low-end torque for an improved around-town driving experience. The 1.6-liter engine is mated to a six-speed manual transmission or an available sixspeed automatic. The most optimized fuel economy comes on the Plus with automatic ISG, earning an estimated 24/31 mpg city/highway fuel economy. Pricing for the 2014 Soul starts at $15,495. —V.M.
horsepower, 239 lb.–ft. of torque delivers best-in-class towing of 4,500 pounds. On the recent launch outside of Los Angeles, the Cherokee climbed rocks with the usual finesse, but it also performed on road with a comfortable and quiet ride. The new exterior features match form with function, like the LED daytime running lights perched above the actual headlamps. A lush interior takes color schemes from nature and exotic destinations and combined with design cues from the past continues the new Cherokee’s forward momentum. Pricing for the 2014 Cherokee starts at $23,990.
2014 Silverado High Country
General Motors expands its luxury pickup lineup this year with a new model for Chevrolet, the Silverado High Country. A first for the brand, the High Country greets buyers with the smell of premium leather as well as a nice package of standard features. On the outside, a chrome grille with chrome bars, body color bumpers, and 20-inch chrome wheels distinguish the High Country. Offered only as a Crew Cab (four-door) model, it can be configured with a 5’8” or 6’6” cargo bed. Powered by a 5.3-liter V8 with 355 horsepower and 383 lb.–ft. of torque and matched to a six-speed automatic transmission, it produces class-leading fuel economy of 23 mpg on the highway.
At the launch in Austin, both Chevy and GMC introduced an all-new 6.2-liter V8, available on the High Country and the Sierra Denali, that produces 420 horses and 460 lb.–ft. of torque. Maximum payload capacity and towing come to 1,957 pounds and 9,800 pounds respectively. On the inside, the saddle brown interior comes with heated and cooled leather seats. Unmistakably plush, the High Country includes Chevrolet MyLink connectivity with an eight-inch touch screen, Bose premium audio and front and rear park assist. Pricing for the 2014 Silverado High Country starts at $45,100. —V.M.
2014 Honda Accord Hybrid
The rush to meet CAFE standards has almost become a spectator sport, with OEMs trumping each other regularly with fuel economy levels that set new benchmarks. The all-new Honda Accord Hybrid is the latest combatant, with an EPA estimated fuel economy of 50 mpg in the city, more than any four-door sedan, and 45 mpg on the highway. At the recent launch in San Antonio, the Accord Hybrid displayed some oomph and maintained a cool stream of air from the air conditioner at traffic lights, two areas where Honda hybrids had been weak. According to the onboard fuel economy calculator, I averaged 45.2 mpg. Honda’s two-motor Intelligent Multi-Mode Drive
powertrain utilizes electric-only, hybrid and engine drive modes along with powerful regenerative braking to power the sedan smoothly and efficiently. It can operate on gasoline engine power only, mainly during mediumto high-speed cruising. Considered a higher end model, the Accord Hybrid offers many favors in the gift, including LaneWatch, that reflects traffic on a screen in the center stack on the passenger side when the right turn signal is engaged. Other standard features include Smart Entry, push button start, a rearview camera, low rolling resistence tires, and auto up/down driver and passenger windows. Pricing for the hybrid starts at $29,945. —V.M.
2014 Jeep Cherokee
2014 Ram 1500 Diesel
In the truck world, the word “revolutionary” is used rarely, but for 2014, Ram has done something that can easily be described thusly. They produced a diesel powered half-ton pickup, an exclusive in the segment, the 2014 Ram 1500 Diesel. Powered by a 3.0-liter EcoDiesel V6 with 240 horsepower and 420 lb.–ft. of torque and matched to the new eight-speed transmission, it’s expected to deliver best-in-class fuel economy. Actual figures were not available at the launch in Southern California but it’s estimated to exceed 25 mpg on the highway. Shortly after the launch, it was named the 2013 Truck of Texas at the annual Truck Rodeo presented by the Texas Auto Writers.
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Last seen in 2001, the 2014 Jeep Cherokee abandons the boxy look of the past for a slicked back nod to the future. No Jeep can escape the brand’s off-road history and the Cherokee is no exception with three new four-wheeldrive systems, plus Jeep Selec-Terrain traction control with up to five customized modes, as well as the trail rated Trailhawk edition. But a new focus on fuel economy has been added to the Jeep equation and the Cherokee’s segment-first nine-speed automatic transmission mated to a standard 2.4-liter, inline-four engine, helps push the EPA estimated fuel economy to a city/highway mpg of 22/31 on 4x2 models. The available new 3.2-liter V6 with 271
Offering exceptional quietness and handling, the new Ram includes class-exclusive air suspension that enhances fuel economy, improves ride control and off-road capability along with entry/exit and loading, and includes automatic load leveling. The addition of the EcoDiesel V6 brings engine options to three for the RAM, including the base 3.6-liter V6 and the optional 5.7-liter HEMI V8. Towing capacity for the Diesel is 9,200 pounds. Considered a higher-end model (it’s $2,850 more than the RAM with the HEMI), it’s equipped with some nice features but a CD player will be optional. Pricing for the RAM 1500 Diesel starts at around $30,000. —V.M.dD FALL 2013 | WWW.DECISIVELATINO.COM
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dream team the
Set to Represent, Meet Nissan’s New Latino Decision Makers
JOSÉ MUÑOZ
FRED M. DIAZ, DIVISIONAL VICE PRESIDENT, NISSAN SALES & MARKETING, SERVICE & PARTS, NISSAN U.S. (RIGHT); AND RICHARD E. KLEINE, VICE PRESIDENT, ON HIGHWAY BUSINESS, CUMMINS INC.
The importance of equal representation is no less significant in the boardroom than Congress because this is the place where policies are born and decisions that will impact the company’s viability are made. According to the Corporate Diversity Report initiated by Senator Robert Menendez (D-NJ) in 2010: “Minorities [in the United States] overall have less representation on executive teams than they do on corporate boards, representing 10.44 percent of executive managers … Latinos fare worse on executive teams, representing 2.9 percent nationally.” This year, Nissan improved that figure with the addition of two new executives, José Muñoz, senior vice president of sales and marketing for the U.S. and Canada and Fred Diaz, divisional vice president, Nissan sales and marketing, service and parts, Nissan USA. Joining Fred DePerez, director, chief marketing manager, they make up a “Latino Dream Team.” One person can have an impact but with a team, you’re emboldened because someone’s got your back. We interviewed
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each of these men to get their views on what Nissan’s unprecedented move means for the company, car buyers, and Latinos. We begin with el mero-mero, Señor Muñoz. On the job since March of this year, Muñoz, has set the tone for how Nissan will market its products in North America. Born and raised in Madrid, he comes to the job having already triumphed in another North American market, Mexico. As president of Nissan Mexicana, he grew market share to 25 percent, overtaking the previous leader, General Motors. Not bad for a nuclear physicist who opted to pursue the auto industry after meeting his future wife, Maria Julia Manchon. She owned a dealership and eventually hired him. In Mexico, he set about building trust among car buyers via good products and opportunities. Nissan has built three
“By leveraging diversity across all aspects of our business, we create a culture of inclusiveness and a variety of opportunities within our workforce, supplier base, dealer body, consumer outreach, and philanthropic presence.”
plants in Mexico, beginning in 1966 with the one in Cuernavaca. It was the first Nissan plant built outside of Japan and the first foreign plant in Mexico. Muñoz initiated plans to expand Nissan’s Aguascalientes plant, a $2 billion investment. The company also made its presence known by working with community leaders to address local needs, including building 60 schools in areas where there were none. Finally, Nissan established a Mexican dealership association, ANDANAC, to provide support for local dealers and expand the network. “Our solutions were very simple but very difficult to copy,” admits Muñoz. Part of his U.S. strategy will include developing the U.S. Latino market share for Nissan that’s already one of the largest at 11.5 percent. To help him, he brought five
FRED DEPEREZ
members of his team from Mexico to the U.S. “Nissan’s commitment to diversity is part of the overall strategy to support the company’s long-term growth,” he says. “By leveraging diversity across all aspects of our business, we create a culture of inclusiveness and a variety of opportunities within our workforce, supplier base, dealer body, consumer outreach, and philanthropic presence.” He also plucked an executive from Chrysler—Fred Diaz. Fresh off the accolades (2013 North American Truck of the Year, Urban Truck of the Year, etc.) and successful launch of the 2013 Ram 1500, Diaz shares that the choice to leave Chrysler was a family decision. At the time, he was wearing two hats for Chrysler—CEO of Chrysler’s Ram Truck and CEO of Chrysler de México—traveling between Detroit and Mexico City. “I’ve always had respect for the Nissan brand and products. It’s a healthy company. I saw an opportunity for me and my family, and the more I thought about it, it was something that I wanted to pursue in my career and life,”
shares the San Antonio native. Part of Ram’s marketing strategy, instigated by Diaz, included a focus on the Latino truck buyer with Juanes as celebrity spokesman. Apparently he and Muñoz, whom he met while working in Mexico, were already in sync. “If you do Hispanic marketing without relevance of culture and what’s important to families, you’ll be seen as not authentic and you’ll miss,” he shares. “Nissan already knows this and their market share among Hispanics shows it. Four of our vehicles rank in the top 12 purchased by Hispanics nationwide. We’ve done a lot of good but there’s room to do more” In his new position, Diaz has focused on familiarizing himself with Nissan’s dealership network as well as the power structure in Nashville and Japan, face to face. He’s traveled across the country and the Pacific to meet, shake hands, and build confidence with the team. He’s also been asked for advice regarding Nissan’s impending redesign of the Titan pickup and the partnership with Cummins that will produce a diesel version, making it the second diesel-powered half-ton truck on the market. Success for any automaker, however, depends on products and it’ll be DePerez’s job to promote them. “We’ve had five major launches in 15 months, 75 percent of the portfolio has turned over to new product, it’s the youngest lineup in the auto industry,” he says. Certain Nissan products have already shown resonance with Latinos, he adds, like the Altima, Sentra, and Versa, but sales of the new Versa Note hatchback are promising and DePerez expects the redesigned Rogue CUV to do well. Looking further, the Titan and Frontier will also be pivotal. “Nissan’s experience and research reveals that Latinos want versatility in a vehicle and roominess to carry people and cargo. Latinos also shop differently. It’s more of a multigenerational experience,” DePerez asserts. “The key thing we’ve done is look at Hispanics not as isolated brands of society, but integral parts of the American family.” Born in Santo Domingo, Dominican Republic but Formerly vice president of raised in the Bronx, DePerez credits his mother and Nissan Design America, siblings for helping him stay on the right path. With based in San Diego, Ala passion for cars and an MBA from the University of fonso Albaisa was recently Michigan, he’s spent fifteen years in the auto industry, appointed executive design beginning at Toyota, then Chrysler, and now Nissan. director for Infiniti based in The former Marine also admits that working Japan. His redesign of the with executives with an innate understanding of the Nissan Pathfinder has been Latino market is energizing. described as “revolution“You don’t have to be Latino to market to Latinos ary.” The Cuban native but it certainly helps,” he says. “In marketing meetnow sets his sights on ings there’s no lack of people with ideas. There are the future look for Infiniti, a lot of directions we can go, but if we want to say promising “a sensual we want to focus on Latinos, you have to have plans provocateur.” and strategies. Convincing others is easier to do when there’s more than one voice.” It’s also easier when someone’s got your back.dD
INFINITI’S NEW LOOK
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2014newcar buyer'sguide Compiled by Christopher Jackson
ith so many advances in technology, performance, fuel efficiency, and design, it becomes clearer than ever we're living in a golden age of automobiles—or, at least, what will someday be regarded as one. Sure, cars are viewed as appliances rather than luxury items by some people, and there are far too many of them. But a great percentage of today's cars have been lovingly designed and are built with an eye toward quality and longevity that was unheard of sixty, forty or even twenty years ago. And, they just keep getting better. Here are some of the cars you'll reminisce about at car shows in 2064.
t ACURA ILX: The Honda Civic's extreme makeover in 2013 improved the car dramatically, but it dimmed the fire of its cousin the ILX a bit. To rectify that, Acura upgraded the ILX for 2014, with new seventeen-inch wheels, improved leather and a sound system with a subwoofer and active noise cancellation. Additional standard equipment includes a multi-angle rear-view camera and heated front seats. The ILX's three-engine powertrain lineup (150-horse 2.0-liter, 201-horse 2.4 liter and hybrid models) remains unchanged.
ACURA RLX: u Acura's new flagship sedan is a subtle luxury car for technophiles. The modern styling is less extravagant than that of some of the competitors, but once inside you're treated to the finest materials, as well as the slick tech that Acura's known for, including the Aha cloud-based infotainment system, real-time traffic information, and a full complement of automatic driver aids. The RLX has a bigger rear seat thanks to a stretched wheelbase, and is available with four-wheel steering and LED headlights. Power's provided by a delightful 310-horsepower direct-injection V6 that returns up to 31mpg on the freeway.
t AUDI RS7: Audi's answer to the BMW M6 Gran Coupe is both powerful--with 560 horsepower under the hood and all-wheel drive (AWD) and gorgeous. The A7's sleek envelope body is combined with a twin-turbo 4.0 liter V8, uprated lightweight suspension, an adaptive rear spoiler and restyled front fascia to create a visually and viscerally stunning four-door coupe. Audi claims a 3.7-second 0-60 run.
BMW i3: u The blue and white propeller badge and familiar twin-kidney grille now grace a fully-electric premium compact. The i3 shouldn't disappoint fans of the brand. With an ultra-light carbon fiber body structure and aluminum body panels, the i3 is able to make the most of its 170 horsepower. The lithium-ion battery pack weighs 450 pounds and is mounted low, to preserve handling. Top speed is 93mph, and all of the i3's 184 pound-feet of torque are available from the first touch of the pedal. For extra-urban applications, a range-extending gasoline engine can be added to charge the batteries. The short i3 is designed for city driving, and offers an 80-100 mile range.
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2014 New CarGuide
t BMW 4-SERIES: It's a new nameplate, but a familiar vehicle. BMW's changing up its naming scheme a bit, so the car formerly known as the 3-Series Coupe is now the 4-Series. It's all-new for 2014 as well, with a sleeker, more refined look and a lighter body. The 3.0-liter straight six is now the top-level engine, accompanied by a new 2.0-liter turbocharged four-cylinder. BMW's xDrive AWD is also available.
CADILLAC CTS: u The CTS, pushed upmarket by the compact ATS and the departure of the STS, gets a longer, lower body and a more sophisticated look. The performance of the standard 321-horsepower 3.6-liter V6 is enhanced by a new eight-speed automatic transmission and a lower curb weight. Magnetic Ride Control offers real-time active shock adjustment. Cadillac's new 420-horse twin-turbo V6 engine is available in the CTS VSport, which also gets Brembo brakes, a heavy-duty cooling system and a faster steering ratio.
t CHEVROLET CORVETTE STINGRAY: The next-generation Corvette is going after exotic cars in a big way, with sleek yet distinctively American styling inside and out, a new lightweight aluminum frame, and a serious boost in the engine department. The new Corvette Stingray resurrects a classic nameplate and rolls out the door with a 455 horsepower 6.2-liter V8 that returns a shocking 29 mpg on the freeway. A carbon-fiber hood and roof panel help keep the center of gravity low and the new Stingray nimble, while the handcrafted interior ensures the ride is as comfortable as it is breathtaking.
CHEVROLET SS: u Joining forces with the Camaro, Chevrolet's new SS brings the Bowtie brand's A-game to the four-door muscle car market. Chevy's first rear-drive sedan since the Impala left us in 1996 is not related to the current Impala—it's now riding on its own chassis. The SS brings a 415-horsepower LS3 V8 and a six-speed automatic transmission to the table. It's good for five-second 0-60 runs. Standard Brembo front brakes and a fully independent suspension ensure that the SS can harness all of that power in a satisfying fashion.
t FIAT 500L: The cute and stylish Italian subcompact's lineup is expanded for 2014 with the arrival of the larger, four-door 500L. This chunky, city-friendly five-door features a spacious "loft" style interior and a an attractive starting price. It's powered by the economical 1.4-liter MultiAir Turbo engine that produces 160 horsepower and returns 33 mpg on the freeway. Over two feet longer than the 500 coupe, the 500L seats five comfortably inside its cab-forward body. The experience is brightened considerably by panoramic glass.
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2014 New CarGuide t INFINITI Q50: The first new vehicle to debut under Infiniti's new naming scheme, the Q50 replaces the G37. It's such a comprehensive upgrade, however, that Infiniti plans to sell the two cars side by side for a year or so. The Q50 is available with a 3.7-liter V6 or a 3.5-liter hybrid powertrain, and will likely take over the role of technobarge in its class. Infiniti's debuting Direct Adaptive Steering, Active Lane Control and a predictive forward collision warning system, as well as the InTuition system, which links numerous vehicle functions and settings to the smart key. Infiniti’s InTouch infotainment system offers dual touchscreens and custom apps. All of this is wrapped up in gorgeous new sheet metal.
JAGUAR F-TYPE: u The F-Type is a return to Jaguar's sports-car roots, with a stripped-down, lightweight body, svelte curves, a snarling supercharged engine and a hankerin' for Porsche 911s to chase. The front-engine, reardrive F-Type borrows a wide range of styling cues from classic Jaguars and combines them into a single, handsome roadster. A choice of supercharged, direct-injection engines includes a 3.0-liter V6 and a roaring 495-horse 5.0 V8. The F-Type is equal parts sublime and brash, and it's definitely the hottest Jag to come along in years.
t KIA CADENZA: Kia's first foray into the large family sedan segment is more luxurious than you'd think, featuring a large, well-built interior wrapped around the highest level of technology in any Kia ever sold. Sophisticated sound deadening complements standard equipment like a smooth 3.3-liter V6, dual zone climate control, and a reverse camera. Options like a panoramic sunroof, blind spot detection and Kia's UVO cloud-based infotainment system make the Cadenza very much worth its mid-thirties starting price.
KIA FORTE FAMILY: u There have been some major changes and updates in Kia's lineup, and the Forte family of subcompacts is all-new. More refined and sporting upscale styling and more value for the dollar, the new Forte, Forte Koup and Forte5 have moved into a position to rival the leaders of the subcompact class-namely, Toyota and Honda. The Forte lineup is available with a choice of 146 and 173-horsepower four-cylinder engines, an available driver-selectable steering profile system, automatic climatecontrol and a push-button start. The Koup and Forte5 now have styling that's distinct from the sedan, giving the lineup a stronger identity.
t KIA SOUL: Kia hasn't neglected the "soul" of its subcompact lineup, as the boxy, quirky Soul has graduated from its antiquated platform to a new chassis. The styling follows the same theme as before, but the new stiffer structure offers better handling. Direct-injection engines are new, as are the available navigation system, HID headlamps and UVO eServices infotainment system.
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2014 New CarGuide t LEXUS IS: The all-but-forgotten Lexus IS sports sedan gets a major dose of attitude for 2014, with a redesign that adds a distinctive new face and improved handling. A choice of 2.5-liter, 204 horsepower V6 and 3.5liter, 306 horsepower engines is available. Lexus' distinctive "spindle” grille is here in its most extreme iteration yet, and Lexus has upped the sport component with more aggressive tuning and available F-Sport package. Inside, the multimedia interface has been updated as well.
LINCOLN MKC: u That the next step in Lincoln’s renaissance will be a compact crossover has been a well-known secret ever since the North American International Auto Show in 2013, when the MKC Concept was shown. The production version sports the same fine-line styling as the handsome MKZ, and adds the versatility of a cargo-carrying body. The MKC features a unique tiered dash layout and a highly crafted interior. Front- or all-wheel drive will be offered, and Lincoln hasn’t released any powertrain details yet.
t MAZDA3: Fresh off of a high-profile redesign of the Mazda6, Mazda's updated its subcompact sedan in a similar style. The now ten-year old Mazda3 follows the same spirit as it always has, but adds improved safety to the mix. Mazda's SKYACTIV powertrains have already blessed the Mazda3 with good fuel economy. The new lane departure warning system, forward obstruction detection, radar-based adaptive cruise control and obstacle-detecting city braking systems add a new dimension to the Mazda3.
MERCEDES-BENZ CLA: u Benz’s foray into four-cylinder power in a smaller car is a bold move, since the luxury market has traditionally not done well with smaller cars. Between the growth of the premium compact market and the impressive looks and performance of the CLA, however, buyers are likely to be swayed. The CLA shares many of the high-tech driver aids found in the larger E-Class sedans, while returning entertaining performance from its 208-horsepower turbocharged four-cylinder engine.
t MERCEDES-BENZ S-CLASS: There's far too much going on with the new Mercedes S-Class to sum up in 50 words or less, but we'll do our best. New gasoline, diesel and hybrid powertrains, Maybach-like luxury, enough driver aids that it's practically autonomous on the freeway, stunning interior design and even an interior cologne dispenser that tweaks the olfactory mood inside of the S-Class are what makes the Mercedes flagship sedan the next standard of the industry.
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2014 New CarGuide t MITSUBISHI MIRAGE: The Mirage is a much-needed injection of new product for Mitsubishi's moribund North American lineup. Bouncing into the entry-level class, the Mirage offers a frugal 1.2-liter three-cylinder engine that returns up to 40 mpg on the freeway, a continuously-variable transmission and a decent level of standard equipment. Electronic power steering, a navigation system and a pushbutton start are available.
NISSAN VERSA NOTE: u The second generation of Nissan's micro-compact is more refined but still offers 40 mpg on the freeway and high feature content for the money. The styling has been smoothed, as has response from the continuously variable transmission. The five-door Versa Note provides ample cargo room and surprising rear-seat legroom. Hands-free text messaging, a navigation system, backup camera and other infotainment amenities are available. The Versa Note can also be had with Nissan's Around View Monitor 360-degree camera system.
t SCION tC: Now that Scion's got a serious performance car in the form of the FR-S, the tC coupe's got a bit more to live up to. Scion has beefed up the tC's attitude with more aggressive styling. Performance has also been addressed, with a sportier-shifting six-speed automatic transmission connected to the 179-horse four-cylinder engine. The suspension has been tightened as well. Inside, upgraded materials keep the tC current.
TOYOTA COROLLA: u For 2014, the dramatically outdated Corolla has been given the update it needed to catch up with the hotly competitive subcompact market. Evolutionary powertrain upgrades push the fuel economy toward the 40s, while better exterior proportions and a handsome, upscale new interior design give the Corolla a much-needed dose of curb presence and personality. The handling is crisper and more responsive without losing the commuter-comfort that Toyota's customers expect.
t VOLVO V60: Volvo's been mostly quiet for a year or two, but the new V60 is the first evidence the company has been marshaling its forces rather than fading away. Dramatic new styling gives the V60 show-car looks; while under the skin it features an innovative new seat configuration system. Expect Volvo's new family of efficient four-cylinder engines to debut on the V60 as well. dD
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S AV E T H E D AT E Sunday, January 12, 2014 Marriott Renaissance Detroit, Michigan For Sponsorship Information: Email: events@decisivemag.com Call: Decisive Media: 301-850-2858 Tickets: www.urbanwheelawards.showclix.com or call 1 888 718-4253
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The Official Multicultural Event of the North American International Auto Show
Emerging Diversity Education Fund
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