MWP Toolkit

Moon Willow Press's Publishing Toolkit

2010

Moon Willow Press's Publishing Toolkit Copyright Š 2010 by Mary Woodbury First edition Thank you for downloading this free e-book. You are welcome to share it with your friends. This book may be distributed for non-commercial purposes, provided the book remains in its complete original form and its cited links are contained.

ISBN: 978-0-9813924-1-7 Published in British Columbia, Canada by Moon Willow Press Printing is not encouraged, but if you wish to print this toolkit, please do so only on 100% recycled paper.

This document is a living document and will be updated with participation from other publishers and organizations. Please contact Mary Woodbury for inclusion of new findings and resources.

Photos Š by Mary Woodbury. These photos are from Turkey Run State Park in Indiana, and from various areas around British Columbia.

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Author and Publisher Biography ...................................................................................................... 5 Introduction ..................................................................................................................................... 6 World Forests ................................................................................................................................... 6 Canadian Forests ............................................................................................................................. 7 History .......................................................................................................................................... 8 Threats to Forest Lands ................................................................................................................. 10 Deforestation .............................................................................................................................. 10 Climate Change .......................................................................................................................... 10 Endangered Forests .................................................................................................................... 12 Cultural Impacts ......................................................................................................................... 14 Publishing Industry........................................................................................................................ 14 Tools for Publishing Responsibly .................................................................................................... 15 Forest Stewardship Council Resources ....................................................................................... 15 Environmental Defense Paper Calculator .................................................................................... 15 Digital vs. Offset Printing (and Printing on Demand) Research .................................................... 15 Publishing E-books ..................................................................................................................... 16 Book Industry Treatise on Responsible Paper Use ....................................................................... 18 Canopy's Ecopaper Database ...................................................................................................... 18 Canopy's Paper Futures Forum ................................................................................................... 18 Canopy's Book Kit ....................................................................................................................... 18 Convention on Biological Diversity's Guide ................................................................................. 18 Paper Grades and Pulp ............................................................................................................... 19 Paper Suppliers and Printers ...................................................................................................... 19 FSC Printers and Suppliers...................................................................................................... 19 Printing Costs ............................................................................................................................. 19 Office and Personal Toolkit ......................................................................................................... 21 Appendix A: Moon Willow Press's Commitments ............................................................................ 23 Book Industry Treatise on Environmentally Responsible Publishing ........................................... 23 Paper Choices ............................................................................................................................. 23 Office Solutions........................................................................................................................... 23 On-Demand Printing ................................................................................................................... 23 E-book Publishing....................................................................................................................... 24 Appendix B: About Moon Willow Press ........................................................................................... 24 Vision ......................................................................................................................................... 24

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Mission ....................................................................................................................................... 24 Values......................................................................................................................................... 25 Partners and Memberships ......................................................................................................... 25 Partnership Offers ................................................................................................................... 25 Appendix C: Resources................................................................................................................... 27 Alliances, Associations, and Listings ........................................................................................ 27 Certification and Models .......................................................................................................... 28 Forest Management ................................................................................................................. 28 General Reference .................................................................................................................... 28 Historical Information .............................................................................................................. 28 Paper Alternatives and Green Paper Products .......................................................................... 29 Paper Recycling ....................................................................................................................... 29 Research .................................................................................................................................. 30 Sustainable Forestry and Conservation ................................................................................... 31 Tree Planting ........................................................................................................................... 32

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Author and Publisher Biography Toolkit author Mary Woodbury is owner and publisher of Moon Willow Press, a small press focusing on celebrating the written word while helping to sustain natural forest lands.

Mary was born in Louisville, Kentucky, lived most of her life in the Midwest and in southern California, and currently lives in Vancouver, British Columbia, Canada. Mary obtained a BA in English and anthropology from Purdue University in 1993, and has been an editor and writer since, starting with Prentice-Hall in Indianapolis, Indiana. Mary is the editor of Jack Magazine, a decadelong web journal honoring the nature and ecology of several literary movements emanating from the Beat authors of the 1940s and 50s.

Mary is Fraser Riverkeeper's (FRK) Director of Outreach. FRK is a Vancouver organization that acts as a water steward for the beautiful Fraser River. Fraser Riverkeeper is a licensed member of the international Waterkeeper Alliance, run by Robert F. Kennedy, Jr.

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Introduction This toolkit provides backgrounder information for Moon Willow Press's publishing philosophy as well as offers tools for publishers to ensure responsible business practices for taking care of the natural resources we have left on the planet.

Moon Willow Press's byline is helping to sustain renewable, arboreal ecosystems while celebrating the written word.

This tagline takes into consideration that it isn't just trees we're worried about but tree environments in totality, including soil, water, air, fauna, flora, and all indigenous connections -including people -- to forests around the planet.

The written word is seeped into our history, dating back to symbols used 30,000 years ago.

Humans have written, drawn, carved, and incised glyphs and words onto stone, wood, shells, bones, metals, animal skins, and, of course, a wide variety of plant fiber, including hemp, bamboo, papyrus, palm trees, and other pulp. It seems we have a lot to say, and are driven to keep saying it.

We document, inform, and entertain on a daily basis.

When I was little, my favorite past-time was sitting beneath a big tree, reading a book. I loved to soak up the big world around me, both imaginatively and intellectually. This picture leaves juxtaposition behind, however, in that nearly four billion trees worldwide are cut down each year for paper -- the same paper used for those lovely books we read.

Combining my life-long love of reading and forests led to the nature of Moon Willow Press, with a vision to be able to continue to do both during an era when there are many endangered forests and irresponsible management of forest lands. Later in this guide is a toolkit showing how MWP plans to put forth the action to balance the loves of reading and trees, but for now I want to discuss the beauty of our planet's forests and how they are threatened.

-Mary Woodbury

World Forests Forest lands comprise one of our greatest natural resources, covering one-third of our planet and providing materials for shelter, fuel, and food as well as giving us the fabric for information and entertainment material. Forests also provide a rich natural ecosystem, help to keep our climate in check, protect against erosion, assist in filtering air pollution, help safeguard our water resources and coasts, and shield from avalanches and storms.

Forests are naturally biologically diverse, allowing their species to continuously adapt to their surrounding ecosystems; this multiplicity takes into account natural genetic diversity, ecological roles, and the variety of life forms within forest ecosystems. When there is little or no disturbance of native forest lands, these are known as primary forests. Size and variety of species, along with how those forests are managed, vary and help to define the health and state of a forest.

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Moon Willow Press's Publishing Toolkit Canadian Forests

Many sources in this toolkit reference U.S. figures instead of Canadian ones, though the U.S. has logging interests in Canada's forests as well. Of the estimated 2.5 million acres cut down each year just from the Boreal forest, about 65% of that is used for paper publishing, and 80% of that goes to U.S. consumers (source: Green Press Initiative).

Scenic Canada boasts over a third of the world's Boreal forest, a fifth of the world's temperate rainforest, and a tenth of the total global forest canopy. Boreal forests comprise a biome characterized by coniferous forests, whereas temperate forest biomes contain mostly deciduous trees.

According to Canopy Planet, Canada's Boreal region is one of the last and largest intact forests left in the world, at 1.4 billion acres. Boreal forests account for 20% of the world's remaining closed canopy forests, store 30% of the carbon in the world's land ecosystems, and cover 35% of Canada's land mass -- not to mention housing an estimated 1.5 million lakes and containing the largest expanse of freshwater wetlands in the world. Add to this breathtaking picture, the Boreal region is also home to some of the largest remaining herds of woodland caribou in the world, numerous migratory waterfowl and land birds, black bears, wolves, lynx, fish, insects, plants, and old-growth lichen and trees.

Land ownership in Canada is mostly Crown land, including over 90% of Boreal forests. Less than 8% of the Boreal forests are protected.

Forestry is Canada's largest export-based resource. However, there are many threats to Canadian forests, including logging and development, forest fragmentation by roads, hydropower, mining, oil and gas development, disruption of wildlife, degradation of the natural "water treatment" for rivers and lakes, seismic lines disruption, displacement of indigenous peoples and their economic and spiritual connections to the Boreal, and destruction driven by U.S. consumption (mostly from a demand of paper products but also hydropower).

Trees are poems that earth writes upon the sky, We fell them down and turn them into paper, That we may record our emptiness.

- Kahlil Gibran

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The following photo shows the forested regions of Canada. (You might need to zoom in on the PDF to read the legend.)

Source: Natural Resources Canada. Reproduced with the permission of the Minister of Public Works and Government Services, 2010, and the courtesy of the Canadian Forest Service.

History Canadian forests have been around for thousands of years; the Boreal forest in its current form began to surface at the end of the last Ice Age. In the last 5,000 years, the region began to show similar species composition and biodiversity as what it currently exhibits. The Boreal forests of North America occupy 35% of total Canadian land area and 77% of Canada's total forest land, stretching between the northern tundra and southern grassland and mixed hardwood trees (source: Natural Resources Canada).

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More history from Natural Resources Canada:           

20,000 - 5,000 years ago: Wisconsin glaciation (last Ice Age) receded, and forest cover regenerated across Canada.

Native cultures established themselves across Boreal forest; controlled fires were often set.

1670-1870: The fur trade brought European influence to Boreal forest.

Mid 1880s: Demand for lumber and depletion of forests pushed forestry activities in the southern areas of the Boreal.

Late 1880s-early 1990s: Growth of literacy and consumer spending spurred the demand for paper, and the first pulp and paper mills were established in the Boreal.

Post- WWII: Existing pulp and paper mills were expanded, and new ones built.

1950s: Power saws replaced hand axes and cutting.

1970s: Mechanical skidders replaced horses for hauling, and trucking began to replace seasonal water transportation.

1980s: Improved harvesting equipment increased cutting efficiency.

1990s: New technologies and development of new products improved utilization of tree and wood waste, and enabled the use of previously unused species.

Recyclable material usage increased.

A good timeline is available at the BC Forest Service.

The government website Forest Management in Canada also has some interesting historical and current forest data. Forest management across Canada is mostly implemented by provincial departments.

Over thousands of years, native people have evolved close and efficient interaction with the land, making use of a large variety of trees, shrubs, herbs, moss and fungi for everything from food, medicine, clothing, and building materials to ceremonial materials (source: Senate Subcommittee on the Boreal Forest, 1999, Chapter 3, Aboriginal Realities).

Canada's vast forests were delightful visions to fur traders, settlers, and explorers, though many lands were cut and cleared to make room for homes and economic development. Many pioneers had the conservationist forethought to protect what were back then seemingly endless forest regions, and these people should be respected and admired today, as forests in Canada and the rest of the world are faced with forest mismanagement and industry demands.

The Canadian Encyclopedia has a great article titled Environmental and Conservation Movements.

In an article titled Paradise Lost: Climate Change, Boreal Forests, and Environmental History, Nancy Langston, president of the American Society for Environmental History, said that twentieth century foresters portrayed Boreal regions as naturally unhealthy, and in need of rescue. Since those times, modern ecologists and environmentalists have challenged that view by introducing a new metaphor: instead of a place of sickness and ill health, Boreal forests are the lungs of a world imperiled by global warming and worth protecting because they make up one of the world's largest carbon sinks.

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Threats to Forest Lands Deforestation Like many natural resources, forests are constantly endangered by humankind. According to the Food and Agricultural Organization (FAO) of the United Nations, "Deforestation, mainly conversion of forests to agricultural land, continues at an alarmingly high rate -- about 13 million hectares per year. " Their findings show that restoration, planting, and natural expansion of forests have slowed the net loss.

The largest reduction in forest lands is caused by deforestation for agriculture or other development and by natural disasters, such as fires. Many countries practice afforestation, or planting on lands that were not previously forested. And of course, some natural regeneration occurs as well.

According to the FAO, even though forest plantations are increasing, they still account for less than 5% of total forest areas: 78% of these are for wood and fiber production, and the remaining 22% are instituted for soil and water conservation.

According to Canopy Planet, "Deforestation accounts for an estimated 20% of global carbon emissions -- that's higher than emissions from transportation, aviation, and IT industries."

Climate Change Forests are natural carbon sinks in that they amass carbon chemical compounds for an indefinite time period. When forests expand, atmospheric carbon is decreased and absorbed in trees and soil.

When forests are destroyed, this carbon is released into the atmosphere, representing the finality of the cycle of forests. Growing stock and carbon stock help to measure carbon contained in forests: growing stock measures the volume of stem wood and gauges the amount of carbon contained; carbon stock is a measurement of how much carbon is stored in the all the world's forest ecosystems, including soil and biomass as well as somewhat in dead wood and non-living organic debris on the forest floor. According to Greenfacts.org, "Overall, the world's forest ecosystems are estimated to store some 638 Gt (638 billion tonnes) of carbon, which is more than the amount of carbon in the entire atmosphere. Because of large data gaps for soil carbon in the major Boreal forests, this figure probably underestimates the total amount of carbon stored in forest ecosystems."

In short, forests can affect the amount of atmospheric carbon dioxide, helping keep climate change in balance. Trends in carbon stocks and forest biomass between 1990 and 2005 are shown here.

Though climate change discussions are often broiled in political and religious flames, and often times too much attention is paid to a few trees instead of the entire forest (excuse the pun), there is plenty of evidence for glaciers receding, sea levels rising, and Arctic sea ice disappearing. The precise numbers on how much the earth has warmed or might warm, dependent on data collection methods and climate models, may still be under debate, but there's no doubt that our planet is warming. This will call for a degree of understanding and adaptation among us all.

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According to the David Suzuki Foundation in Canada and Natural Resources Canada, climate change may result in the following: 

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Forest dispersion and shifting due to rising temperatures and changes in rain and snowfall, which will lead to a decrease in soil moisture and some vulnerable species extinction (such as the white spruce).

Forest fires, due to hotter and drier summers.

Rising treelines, which is determined by the temperatures of the growing season; as global temperatures increase, the predicted treeline behavior will advance upslope, shrinking the alpine ecology.

Forest disease and pests: warmer temperatures are expected to make conditions favorable for the survival rates of invasive species.

Canopy Planet reports that the Boreal forests of Canada and Russia together are the world's largest and most important storehouses, holding 22% of the total carbon stored on the earth's land surface.

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Endangered Forests Endangered forests are termed so for protective reasons because they contain a large amount of the world's remaining old-growth, primary, and ancient forests -- and because harm done to their outstanding ecological significance could be irrevocable.

Frontier forest generally refers to a forest that is large According to Greenfacts.org, "An enough to retain its biodiversity and is relatively intact estimated 13 million km2 of and undisturbed, has viable species populations, is forest, a little more than a third dominated by native species, and has a mix of tree types of the world’s forest area, are and tree ages. considered primary forest. Nearly The Green Press Initiative lists the Canadian Boreal forest, Indonesia's tropical forests, Southeast U.S.'s forests, and South American forests as some of the most endangered forests in the world.

Forest Ethics lists four types of endangered forests: intact forest landscape mosaics, naturally rare forest types, forest types that have been made rare due to human activity, and other forests that are ecologically critical for the protection of biological diversity. Intact forest landscapes may be under threat and have become fragmented. Rare forest types may be rare due to naturally small amounts on the landscape or because of human activity. Forests with high diversity have many species and endemism. Other forests may include those not fitting with in other categories and can also be remnant natural forests in landscapes that are otherwise highly degraded by such things as logging.

half of all primary forest is found in South America, a quarter in North and Central America, and nearly a fifth in the Russian Federation alone.

A number of countries reported that they have no primary forests left. These were mostly countries in Europe and in the arid zones of Africa and Western Asia.

Though primary forests still represent a little more than a third of the world’s forest area (36.4%), in absolute terms, the area of primary forest has been shrinking by about 60 000 km2 per year over the last 15 years.

While the loss has been slowing down in some regions, it has been increasing in South America and some other regions.

Brazil and Indonesia alone accounted for a loss of 49 000 km2 per year during the period 2000–2005."

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Cultural Impacts Many indigenous and forest-local peoples' entire economic and social lives are threatened and, worse, completely taken away when arboreal balances are broken. All over the world are native peoples who have relied on forests to support their livelihood for thousands of years. Traditional lands such as these require natural balance and protection. Though some reservation lands are protected, many times treaties are not enforced and native protests are often ignored or have violent repercussions. Industry and agriculture are usually responsible for pushing unsustainable forest practices.

Further reference:  

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ForestEthic's work with Great Bear Rainforest First Nations, Communities in the Sierra, Downstream from the Tar Sands, and Sustainable Local Economies.

Green Press Initiative's Social Impact Fact Sheet give some worst practice scenarios, including the conflicts in Espírito Santo, Brazil; Grassy Narrows First Nation in Ontario; and Indonesia's logging and its Kuntu village.

Eco-Libris' planting partnerships and programs.

Rainforest Alliance's worldwide forestry programs in Africa, Asia and Oceana, Europe, Mesoamerica, North America, and South America.

Rainforest Mongobay's People of the Congo Rainforest.

WWF's review of the Amazon.

Publishing Industry The paper publishing industry contributes to forest threats. The following are a number of paper facts, with varying sources.     

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Nearly 4 billion trees worldwide are cut down each year for paper, representing about 35% of all trees (source: Ecology.com).

More than 30 million trees are cut down annually for virgin paper for the production of books in the U.S. Some facts about the book publishing industry are here (source: Eco-Libris).

Paper publishing is the fourth largest industrial source of greenhouse emissions in the U.S (source: Green Press Initiative).

Paper accounts for 25% of landfill waste and one third of municipal landfill waste (source: The Daily Green).

The U.S. book industry uses less than 10% recycled fiber, the newspaper industry about 35%, and over 40% industrialized wood is used to make paper (source: Green Press Initiative).

The paper industry emits the fourth highest level of carbon dioxide among manufacturers; the printing and writer sector uses about 95% virgin fiber (source: Green Press Initiative).

The average American uses nearly 700 pounds of paper each year, a doubling in per-capita consumption since 1960 (source: Environmental Defense Fund).

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The FAO estimates that deforestation accounts for 25% of the annual emissions of carbon used by human activity (source: Green Press Initiative).

Paper comprises 40% of landfill materials, and decomposition of it produces methane, which traps heat 21 times more than carbon dioxide (source: Green Press Initiative).

Compared to using virgin wood, paper made with 100% recycled content uses 44% less energy and produces 38% less greenhouse gas emissions, 41% less particulate emissions, 50% less wastewater, 49% less solid waste and -- of course -- 100% less wood (source: The Daily Green).

Post-consumer, recycled fiber requires 30-40% less energy and conserves 2,000-3,000 pounds of carbon dioxide for each ton of virgin fiber it replaces (source: Green Press Initiative).

Book paper in the Southeastern U.S. is one of the top 10 paper products and represents 610% of all regional paper production (source: Green Press Initiative).

Social impacts include indigenous communities being displaced and losing traditional-use lands to paper companies (source: Green Press Initiative).

Tools for Publishing Responsibly With all those impacts our industry is guilty of, it's time we own up to some responsibility as authors, publishers, book-sellers, and printers. We can go as little or far as we want with some of these tools, but the further, the better. A wise old man once said, "God has cared for these trees, saved them from drought, disease, avalanches, and a thousand tempests and floods. But he cannot save them from fools." That smart man was John Muir.

Forest Stewardship Council Resources The Forest Stewardship Council (FSC) is a non-profit organization internationally known for promoting responsible management of the world's forests. FSC has a certification system that provides "internationally recognized standard-setting, trademark assurance and accreditation services to companies, organizations, and communities interested in responsible forestry."

Environmental Defense Paper Calculator The Environmental Defense Paper Calculator is a great tool for helping you make better paper choices, and showing what your impacts will be when doing so, contributing to the saving of wood, water, and energy, and helping to cut pollution and solid waste.

Digital vs. Offset Printing (and Printing on Demand) Research Digital printing makes more sense economically usually, since the setup of the book is a one-time only task, pre-press errors are easy to fix, very short runs are more cost-effective, revisions and updates are easy to make, and the printing itself is very fast.

Offset printing has traditionally offered higher quality imaging due to the plates and inks it uses, and can be more affordable with very large orders. On the downside, it takes a while to burn, mount, and register plates, and even more time to get the color right and print the first page.

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Printing fewer than 1,000 sheets isn't desirable for offset printing, and is where digital printing comes in handy.

Many printing companies offer both offset and digital printing.

Offset printers can be improved by using 100% vegetable and biodegradable inks, minimized energy for distribution, and recycled aluminum plates. Buyers may demand that printers use totally chlorine-free (TCF) processes. But, according to A Comparative Study of the Environmental Aspects of Lithographic and Digital Printing Processes, developed by the Rochester Institute of Technology (RIT), significant environmental issues remain, including chemicals leading to the formation of smog, dust and emissions resulting from press and platemaking being dangerous to workers' health, wastewater chemical discharge leading to groundwater contamination, and solid waste contributing to landfills.

Digital printing does not use inks, but might choose to use non-toxic toners, which should be disposed for recycling. Digital printers also do not use water like offset printers do, and use less power.

Both types of printers should have management who make good choices about paper, energy, chemicals, and recycling of materials.

The RIT study concluded that there is more room for comprehensive studies, but based on the two presses compared, the digital press showed overall lower resource consumption, waste generation, and environmental impact.

Printing on demand (PoD)--a digital option wherein books are printed only when ordered--minimizes waste even further by never producing unwanted copies. PoD printers may also be FSC-certified and bind and ship books.

Publishing E-books While the verdict might not yet be out on the impact of e-readers (they are still relatively new on the market), at least one study by Cleantech suggests that "the carbon emitted in the lifecycle of a Kindle is fully offset after the first year of use."

The Cleantech Group also predicted that e-readers purchased from 2009 to 2012 could prevent 5.3 billion kg of carbon dioxide in 2012, or 9.9 billion kg during the four-year time period.

Other articles are at BodyEarth, Cnet, and EcoSalon.

Going back to the story I told above about my favorite childhood past-time of reading a book beneath a large tree, I have another anecdotal story. I have greatly enjoyed reading on my Kindle DS, which also has a leather cover, providing a similar feel to a book. The e-ink screen reads like paper. This is a claim made by Amazon, and one that I found to be true. There is no backlighting, making the display comfortable on the eyes. I can still read beneath a tree, and since the e-reader stores up to 3,500 books, I may never come home.

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E-ink technology is interesting and has been used not only in the Kindle but in the Sony Reader, iLiad, Cybook Gen3, and the Barnes & Noble nook. E-ink technology is comprised of a fusion of chemistry, physics, and electronics, and according to the E-ink website, "The principal components of electronic ink are millions of tiny microcapsules, about the diameter of a human hair. In one incarnation, each microcapsule contains positively charged white particles and negatively charged black particles suspended in a clear fluid."

Book Industry Treatise on Responsible Paper Use The Book Industry Treatise on Responsible Paper Use is published by the Green Press Initiative. It states goals of addressing climate change, protecting endangered and highest value forests, supporting best practices in forest management, reducing production impacts, recycling and reducing consumption, and supporting human rights. By following the guidelines in this paper, you can commit to your part in the book industry with the stated overall goals.

The Green Press Initiative offers other toolkits as well.

Canopy's Ecopaper Database Canopy Planet offers a large database of North American Ancient Forest Friendly™ and other environmentally preferable papers. This database is a worksheet that can be filtered by brand name, paper type, paper step, grade, minimum recycled content, web rolls or sheets, certifications, Ancient Forest Friendliness, and coated/uncoated types. Ancient Forest Friendly™ refers to paper that is 100% recycled or FSC-certified.

Canopy's Paper Futures Forum Canopy Planet lists featured speaker notes from their annual forum, Paper Futures, in which key stakeholders in paper production, printing, and publishing take part. Current speaker notes on their forums include presentations on a paper supply chain inspired by nature, recovered fiber issues, agricultural residue used in making paper, better performance for green organizations, "Carbon Accounting 101", and how to create a greener culture in your company.

Canopy's Book Kit Canopy Planet offers an amazing toolkit for book publishers, including tips, a glossary, links, and paper types. There are more tips here for book publishers and production managers. Also see their trend reports, paper hierarchy, and good reasons to choose Ancient Forest Friendly™ paper.

Convention on Biological Diversity's Guide The CBD put together a guide for conservation and sustainable use of forests in regards biological diversity. This is a good tool for getting an overall look at good practices in forest management that deal with biodiversity, agroforestry, forest landscape restoration, forest protected areas, and unsustainable and unregulated harvesting.

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Moon Willow Press's Publishing Toolkit Paper Grades and Pulp

The website PaperOnWeb is a vast resource of paper information, including grades of paper, waste paper, and pulp; basis weight; paper ISO sizes; paper density; wood, paper, and pulp properties; and chemical information.

Paper Suppliers and Printers Here are some items to question and research before making decisions about paper suppliers and printers: 1. Do they operate in compliance with federal, provincial, and state guidelines?

2. Do they manage their lands in a manner that protects and conserves water, soil, forests, air, and other parts of an arboreal system?

3. Do they actively keep up-to-date with practices used in forest management, environmental studies, and so forth?

4. Do they collaborate with outside parties who are active in forest conservation?

5. Does their conservation methodology account for biodiversity?

6. Do they follow FSC or other certification?

7. Do all aspects of manufacturing (i.e. not just wood but energy, chemicals used in inks, etc.) comply with good practices for responsible paper use?

FSC Printers and Suppliers When printing on paper, choose FSC-certified paper, which comes from forests that aren't primary, old growth, or ancient forests but from well-managed sustained and renewable forests -- or print on post-consumer (recycled) paper or other fibers.    

FSC-certified paper distributors in the U.S. FSC-certified printers in the U.S. FSC-certified printers and paper distributors in Canada UK FSC information

Printing Costs According to Eco-Libris, a study compared printing a 220-page book on both recycled and nonrecycled paper. For 100 books, it cost $25.00 less to print on non-recycled paper, for 500 books it cost $150.00 less to print on non-recycled paper, and for 5,000 books it cost $500.00 less to print on non-recycled paper. Though the costs is slightly higher for recycled paper, we may see this trend changing in the upcoming years due to more publishers demanding responsible paper choices. Of course, the overall true savings lies in air, water, energy, pollution, and trees.

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Moon Willow Press's Publishing Toolkit Office and Personal Toolkit

1. Use recycled paper only for office and personal needs. Publishers should use recycled fiber or FSC-certified fiber, which ensures the resource is coming from renewable forestlands.

2. Recycle paper on your own and in your business. Make sure a clearly marked bin is set up in your office or home, and enforce people to use it.

3. Reduce paper waste by not printing e-mails and other items that can be read online, and by printing double-sided, printing on scrap paper, and setting up an electronic-only business conduction.

4. Reduce the weight and quality of paper that is being printed in the office.

5. Use a paperless trail when possible and be sure to electronically back up data, reports, and other correspondence.

6. Use libraries instead of buying new books. Donate old books to libraries or charities. Download ebooks instead of buying printed books.

7. Most magazines and newspapers have online issues; some are still fee-based, but many are free.

Cancel print subscriptions and read online instead.

8. Reading on a laptop is more efficient in energy usage than reading on a desktop. Reading on a desktop is more energy-efficient and is friendlier to the environment than reading printed material.

9. Use seed and other treeless paper as an alternative to small press office needs, such as for business cards, thank-you notes, and brochures.

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Moon Willow Press's Publishing Toolkit Appendix A: Moon Willow Press's Commitments

Moon Willow Press’s values are twofold: a commitment to publishing quality works and to using an environmentally friendly model in the process of doing so.

Book Industry Treatise on Environmentally Responsible Publishing Moon Willow Press has signed the Book Industry Treatise on Environmentally Responsible Publishing and will follow the Green Press Initiative model as the scope expands to paper publishing in 2011.

Paper Choices To save paper, Moon Willow Press will use on-demand print services, offer e-book alternatives, and will print only with FSC-certified and recycled fibers. Digital formatting will be PDF/JFF and follow the most current printing standards. Note that while FSC-certification isn't required by publishers, publishers should commit to using FSC-certified fiber. For more on publishing toolkits and U.S. suppliers, see GPI's Resources page.

Office Solutions Being sole owner of a fledgling small press means being creative. For example, I designed and then printed my own business cards on paper made of 75% post-consumer and 25% hemp paper. This cost about $12.00 per 100 cards. Places like Green Field Paper Company are a great source for not just business cards but calendars and other stationery.

I also recently wanted to find some reasonably priced and healthy book fair props. I wondered what I could give away to people stopping by to visit my booth, and how not to print a lot of wasteful literature. I decided to hand out simple "confetti". These trimmings are from Green Field Paper Company's handmade seed papers, a byproduct of the company generating more cutting pieces than needed and offering the byproduct: cheap confetti. I think it's a nice gift to give, and a little unusual! But it represents trimming waste and doing something productive with it. This paper is embedded with wildflower seeds. According to an interview the company did with CBS: "It's embedded with an array of wildflowers, all non-invasive seeds that can be planted anywhere in the country," Shari explained. "On the back it tells you how to do it. You take the card, rip it up, put it in the ground, put it in 1/2-inch deep soil and water it and watch it grow."

I also plan to take my laptop and possibly my Kindle DS to book fairs in order to show booth visitors the MWP website and samples of e-books. Instead of handing out brochures, I will just have a few mini-posters viewable by those passing by, which will be printed on recycled paper and in stands. The only literature available for taking will be the post-consumer/hemp-made business cards! It would be nice to take a live willow tree to a show, but we'll have to see about that.

On-Demand Printing Moon Willow Press will use on-demand printing. On-demand printing is more possible now than traditionally, due to publishers being able to choose digital printers instead of only lithographic presses. Printing on demand simply means that whenever books are demanded or ordered, the publisher can send in a request to the printer to fill the order.

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Although in the past, offset printers had higher quality, that is changing. Offset printing may still be slightly cheaper for large quantities of books, but PoD costs should be balancing that out with uniform costs regardless of quantity, no storage costs, less pre-press error-fixing, and so on. The distribution costs and high initial investment in large quantities of offset press can also be high. For a small press like Moon Willow, we plan to print on demand in order to save resources. There is no need to have unused or unsold books shelved and later in a landfill because they didn't sell.

E-book Publishing MWP plans to publish e-books as often as possible. E-book technology has come to a long way, with e-ink being perfected to the point people now enjoy reading on electronic devices. E-books make sense economically and environmentally, being completely paper-free.

Appendix B: About Moon Willow Press Moon Willow Press is a start-up Canadian editor and publisher, offering two services in North America: 



Editing and Proofreading: For more than just books. Moon Willow editorial has extensive experience and offers affordable rates for quality proofreading, light and heavy copy-editing, web editing and development, substantive content editing, and technical writing. MWP is unique in that during the new start-up stage of business, we will honor client rates instead of setting our own. MWP will also periodically use a portion of its profits to support non-profit sustainable forestry organizations.

Book Publishing: New publisher following the Green Press Initiative model. Moon Willow will use only recycled and FSC-certified fiber, offer e-book alternatives, and print on-demand runs. Moon Willow Press’s focus is on non-fiction books related to climate change, sustainable living, ecosystem preservation, and other environmental issues. We will also publish up to 30% fiction and poetry on similar topic.

Vision Moon Willow Press currently offers editorial services and e-book publishing, and by 2011 plans to become a small, independent publisher of paper titles, including fiction novels, poetry chapbooks, and non-fiction books. The non-fiction side of the press will focus on publications for the general public as well as scientific and academic communities. These publications will relate environmental issues, including climate change, species extinctions and endangerment, world agricultural dynamics, sustainable development and energy, ecosystem changes, invasive species and disease, new areas of research, exploration and discovery, preservation of natural resources, and much more.

Mission The world is changing, and we will change along with it, either by choice or circumstance.

Publishers can help dramatically by making critical choices in using the right fiber in publishing.

Using post-consumer fiber and Forest Stewardship Council (FSC) certified paper helps to drastically reduce the quantity of greenhouse gasses, water, and trees used in publishing, while using only

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renewable resources (not old-growth or endangered forest lands). It is Moon Willow’s mission to follow the green model as well as to publish not only entertaining and quality reading, but also to promote books that help people of all ages understand, respect, and adapt to the changes in our natural world. The green model also includes publishing e-books, using print-on-demand services, and working with FSC printers.

Values Moon Willow Press’s values are twofold: a commitment to publishing quality works and to using an environmentally friendly model in the process.

Partners and Memberships Moon Willow Press is a member of Eco-Libris, Green Press Initiative, and Fraser Riverkeeper.

Partnership Offers Moon Willow Press seeks to work with others who are committed to sustainable forestry goals, and in doing so offers the following: 



Partnerships with non-profit sustainable forestry and other environmental stewardship organizations: Editorial and publishing services for these organizations and their members will be discounted by 10%. (These services are limited to publisher discretion and time.)

Occasional campaigns (such as a percentage of The Little Big Town e-book's profits) will be donated to selected programs. The Little Big Town's first 100 sales have proceeds going toward first Eco-Libris, already resulting in 200 trees planted!

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Appendix C: Resources The following are references to further your understanding of forestry, whether you are a logger, conservationist, printer, publisher, forester, etc. This listing is by no means comprehensive, and is really a skeletal framework for a much larger scope of resources. I invite you to contact me with references you feel should be included.

These listings are provided for reference only, and Moon Willow Press cannot attest to the validity of each link, but most seem to be good resources for further study.

Alliances, Associations, and Listings About.com's Listings Asia Pacific Association of Forestry Research Institutions Australia's Sustainable Forest Management Canadian Forests Governmental Listings Canadian Forestry Association Canadian Forestry Links Canadian Forests Non-governmental Listings Commonwealth Forestry Association National Alliance of Forest Owners National Association of State Foresters Nepal Forestry Organizations Nordic Forest Owners' Associations Planet Friendly's Listings Rainforest Links Russian Forest Club of NGOs State Forestry Association Listing Urban Forestry South NGOs United Nations Framework Convention on Climate Change's Forestry Listings WorkSafe BC

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Moon Willow Press's Publishing Toolkit Certification and Models Book Industry Environmental Council Canadian Standards Association (CSA) Certification in Canada Ecologo Forest Stewardship Council (Canada) Green Press Initiative Greenseal Smartwood Certification Forest Management Forest Management in Canada (Government of Canada Depository Services Program) Forestry Commission (UK) US Forest Management General Reference ConservaTree Food and Agricultural Organization of the United Nations Global Forest Resources Assessment 2005 Jack Magazine: Trees Natural Resources Defense Council: The Canadian Boreal Forest Paper Planet Blog Pulpwatch.org The Straight Dope Waste Reduction Facts Webecoist Historical Information Canada's Forests (book) Western Forest Insect Work Conference

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Paper Alternatives and Green Paper Products (Note that continued research in the future can hone in on the environmental friendliness of alternative papers, and keep in mind that the manufacture and development of these fibers should also be managed well, just like tree paper.)

Agricultural-based Papers ConservaTree Dollco: Wheat Paper Eco-Libris' Article on Wheat Straw Ecology.com Ecomall: Earth-friendly paper Fibers for Paper, Cordage, and Textiles Green Living Hemp Paper Kenaf Paper Living Tree Paper FAQ Making Paper without Trees Rainforest Relief Rice Paper Sustain Eugene The Free Library Treecycle.com WiseGeek's Alternatives to Wrapping Paper Paper Recycling Alberni Environmental Coalition Library Baled Waste Paper Earth911 EarthCare Recycling FAQs Natural Resources Canada

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Obvious.com's Guide Paper Fiber Paper Recycling Association in Canada Paper Recycling Conference June 13-15, Chicago Paper Recycling Online Recycle America RecycleMore (UK) RecycleNet Recycle Now U.S. Statistics (Green Living) Research Canadian Council of Forest Ministers Center for International Research Climate for Ideas Conservation Biology Institute David Suzuki Publications Forest Conservation paper (India) Forests.org Forest Shop (books) Global Forest Watch India Environment Portal International Union of Forest Research Organizations Masswoods Natural Resources Canada Questia's Forest Conservation Student Guide to Tropical Rainforest Conservation Sustainable Forest Management Network

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Temperate Forest Foundation US Forest Service Research and Development Sustainable Forestry and Conservation Ancient Forest Alliance American Forests Better Paper Canada Boreal Initiative Canopy Planet Coast Forest Conservation Initiative Convention on Biological Diversity CPAWS (Canadian Parks and Wilderness Society) Dogwood Alliance Forest Ethics Environmental Paper Network Global Forest Coalition Global Institute of Sustainable Forestry International Forestry Group (UK) International Institute for Environment and Development Institute of Tropical Forest Conservation National Council for Science and the Environment National Wildlife Federation Native Forest Network (Wild West Institute) North American Association for Environmental Education International Tropical Timber Organization Rainforest Alliance Rainforest Relief Sustainable Forests Partnership

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Tanzania Forest Conservation Group Trust for Sustainable Forestry WWF Tree Planting Eco-Libris Tree Planting Programs (listing)

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