Company Profile -Primark

FSP Retailer Profiles Primark

FSP Retailer Profiles - Primark About Founded in Dublin in 1969 as Penneys, Primark is a children's wear, History • • • •

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1969 - The first Penneys store opened in Mary Street, Dublin 1971 - The first large store outside Dublin was opened in Cork 1971 - 11 more stores open in Ireland and one in Northern Ireland 1973 - The number of stores had reached 18 in Ireland and Primark began trading in Great Britain with four out-of-town stores.

1984 - The first multiple acquisition took place with the purchase in Ireland of five Woolworth stores 1992 - A flagship store was purchased in 1995 – Development of the UK business with the addition of 16 stores 2001 – 2005 continued UK and Ireland expansion 2006 – Expansion into Spain 2008 - Expansion into Netherlands, Portugal, Germany and Belgium

Year

BIS Guide

2002 2003 2004 2005 2006

Very strong Very strong Very strong Very strong Very strong

2007

Healthy

2008 2009

Fairly healthy Fairly healthy

2

menswear and women's wear retailer. As of June 2010, Primark/ Penneys had 177 outlets in the UK and Ireland, 139 of them in the UK (including 8 in Ulster) and the remainder in the Republic of Ireland. The company continues to trade under the Penneys fascia in Republic of Ireland and also trades in Holland and Spain. As with Penneys, Primark is positioned in the Lower Middle/Value sector of the general merchandising market, with its main focus on Family Safe fashion. Primark targets young, fashion-conscious under 35s, providing fashion basics at value for money prices.

Primark is a member of the Ethical Trading Initiative.

Primark is a private limited company whose holding company is Associated British Foods plc. According to its own publicity, Primark is the 2nd largest clothing retailer in the UK overall in volume terms and leads the highly competitive and still expanding - value clothing segment.

Recent News • 18/02/2011 - Former Primark buying boss joins New Look • 15/02/2011 - 50% off at New Look as private equity backer cuts valuation • 05/02/2011 - White is new man at New Look • 21/01/2011 - New Look is looking to widen its offer • 13/01/2011 - New Look suffered a 9.1% plunge in like-for-likes • 05/01/2011 - Business Review - Year ended 27 March 2010 • 19/11/2010 - New Look hires former Selfridges marketing director for new role • 12/11/2010 - New Look launches inquiry into supply chain • 11/11/2010 - New Look like-for-likes slump against strong comparatives

Primark Trading Countries UK, Ireland, Spain, The Netherlands, Portugal, Germany & Belgium

©FSP 2010. BIS © Department for Business Innovation and Skills.

The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

FSP Retailer Profiles - Primark

Primark Sales

Primark Financial Health 200

1800000 1600000 1400000 1200000 1000000 800000 600000 400000 200000 0

190 180 170 Sales Exc Vat UK Sales Exc Vat

160 150

P2

140 130

2002 2003 2004 2005 2006 2007 2008 2009 Year

3

P2

P2

Millions

Primark

120 2002 2003 2004 2005 2006 2007 2008 2009 Year

ŠFSP 2010. BIS Š Department for Business Innovation and Skills.

The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

FSP • 19 Manor Courtyard • Hughenden Avenue High Wycombe • HP13 5RE • UK T +44 (0) 1494 474740 F +44 (0) 1494 474262 E fspretail@fspretail.co.uk W www.fspretail.co.uk & www.snap-shop.co.uk

Fripp Sandeman and Partners Limited, trading as FSP G Nicholson (Managing Director) J H Fell J Hewson K Gunn Registered Number 1284879 Registered Office 19 Manor Courtyard Hughenden Avenue High Wycombe Buckinghamshire HP13 5RE