Leasing Support | Leasing Strategy | UK & Europe

Eden Centre, High Wycombe Retailer Opportunity Summary Key Findings

‘The Eden Centre offers retailers the opportunity to locate in a modern scheme within a large, affluent catchment.’

Affluent Shoppers – more affluent than the UK profile, with high proportions of Family Groups Similar to Solihull, Tunbridge Wells and Basingstoke – by type and number of shoppers High Propensity to Spend – Non-Grocery and Food spend per household 14% and 11% above UK average Large Trading Gap – £73m additional turnover achievable

Catchment Area and Characteristics Large Catchment – 307k residents Affluent Residents – 75% of residents are either Wealthy Achievers or Comfortably Off (UK = 52%) High Income – average household income 25% above national average High Spend – Non-Grocery shopper spend of £579m per annum Family Orientated – proportions of Family households are 7% above UK average Source: FSP/NSLSP

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Shopper ACORN Profile 30%

High Wycombe

UK

25%

% Shoppers

High Wycombe shoppers are more affluent than the UK average – higher proportions of Wealthy Executives, Flourishing Families and Secure Families Typically, these shopper Groups have high levels of disposable income 50% of High Wycombe shoppers fall into Family Groups – 22% above the UK average

20% 15% 10% 5% 0%

Source: FSP/CACI

200

100%

Shopping Population

Correlation

150

90%

100

80%

50

70%

0

60%

Correlation Coefficient

NSLSP Principal Shopper Population (k)

Similar Shopping Locations

Source: FSP/NSLSP/CACI

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The chart shows locations with a similar type and number of shoppers as High Wycombe Like High Wycombe, locations such as Solihull, Basingstoke and Tunbridge Wells have shopper profiles with high proportions of affluent and Family shoppers High Wycombe has a larger shopper population than Woking, Leamington Spa and Banbury

Resident Income & Expenditure High Wycombe’s catchment resident’s average household income is £43,780 – 25% above the UK average Non-Grocery and Food spend per household are above UK average, by 14% and 11% respectively

Source: FSP/CES

High Wycombe Shopper Spending Potential

Trading Gap £73m

Town Centre Retail Sales £72m

Eden Centre Retail Sales £139m Source: FSP/CES

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The Trading Gap – the potential level of additional turnover High Wycombe can realistically achieve – amounts to £73m This provides a significant opportunity for retailers, particularly Clothing and Footwear which has the largest gap The Eden Centre is the prime shopping destination in High Wycombe, accounting for 66% of retail sales

Eden Centre, High Wycombe Dominant Centre – Opening in 2008, Eden Centre offers a modern retail destination, accounting for 66% of retail sales in High Wycombe Strong Anchors – M&S and House of Fraser, plus a Tesco Superstore Popular National Retailers – Superdry, Monsoon, Topshop, H&M, Zara, River Island and New Look Strong F&B and Leisure Offer – 12 screen Cineworld cinema, AMF Bowling, Wagamama, Zizzi’s, Nando’s, Frankie & Benny’s and YO! Sushi Excellent Facilities – 1600 space multistorey car park, public library and main bus station located on-site Available Units – modern, fully glazed units with footprints and amenities specifically designed for current retail patterns University Town – almost 10k students and academic staff at Buckinghamshire New University, located adjacent to Eden Centre

NB. Example plan used

Source: FSP

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