LOOKBOOK 2019
A message from the OoCR As the public face of the College of Education, the Office of Communications & Recruitment strives to put our best foot forward in what we present to the public, whether it’s media outlets, prospective students, or other entities on campus and beyond. We work with the University Communications team to inform local, regional, national, and international audiences about people, research, unique programs, and other College news. Our team creates press releases, can help you write op-ed pieces, and helps connect the media with faculty experts. If you are involved in research, policy or a special project – especially anything of general or consumer-related interest – help us tell the world about it! Our office also coordinates all student recruitment activities, including outreach, events, and strategic planning. We act as liaisons between prospective students and departments within the College and the University to ensure students find the information they need. We can help you create a strategic communications and recruitment plan for your department to help you achieve your goals. In order to maintain a cohesive and efficient message and brand strategy, we are here to work with you in your various outreach efforts to ensure success. In this guide, you’ll learn more about what we do and how we can help you. Don’t hesitate to reach out with any questions you may have about how best to accomplish your outreach goals. education.communications@fsu.edu (850) 644-6798 1120/2206B STB education.fsu.edu/news-media
Contents SECTION 1
Graphic Design
SECTION 2
Social Media
SECTION 3
Copywriting
SECTION 4
E-blasts
SECTION 5
Photo and Video
SECTION 6
Miscellaneous
1,914
SCHOL DEAN ARSHITRREAPNOSRITT ION P AWARD BREAK S FAST SATUR DAY, SE PTEMB E
GRAD
3.83: C 7 4 1 0
18 JULY 20
9:00 -
$439,927
in total scholarships awarded to 182 total students
Students Enrolled Undergrad: 1,010 Grad: 904
+/
8 5 2
% 9 * 6 3 +
Average GPA of College of Education students
UGRAD
3.39 +/
C 7 4 1 0
8 5 2
$
% : 9 * 6 3 +
14 ,742,028
634
2 Undergraduate Degrees 5 Combined BS/MS Degrees 10 Graduate Degrees 25 Graduate Majors/Programs
Total Degrees Awarded Bachelor’s: 253 Master’s: 261 Specialist: 51 Doctoral: 69
R 22, 2 018 M
10:30 A
in research expenditures
CO TRANSFORSM E THE FUTUREOC IN OF EDUCATION IA TE L R
FSU COE students work with a diverse and outstanding faculty that includes 10 distinguished professors #34
#26
Top 12%
World University Ranking (Education)
Top Public Schools (Florida State University)
#13
Best Online Graduate Education Programs
#16
Academic Ranking of World Universities – Public Education
CURRICUL education.fsu.edu UM & INST SOCIAL SC RUCTION: IENCE EDU CATION (P FLORIDA ST H.D.) ATE UNIV ERSIT Y Top 12% of Education Schools in the U.S.
JOIN T LEADE HE COE STUD RSHIP ENT COUNC IL!
Programs
CURRICUL UM ELEMENTAAND INSTRUCTION : RY E M.S., Ed.S., DUCATION Ph.D. COLLEGE OF
EMS E T A D THE ED BS/ HOUS
N SAVEE CPORMOBGIRNAMS OERP1E3, 2018
OIEW C PREV
EDUCATION
Th De e U. No par S. D v Ed em tme epa r op uca ber nt of tme int por tion 12- Edu nt o wo erna tunit Wee 16, cat f Sta rld tio y t k ( 201 ion te a h wi na o c IEW 8 Th a av nd de l e ele CO du b ). IE s Int e d U.S ho e FS . EA ca rat W er esi . of me U C g tio e t p n M n a he rov atio nate Tu the to st olleg P nd be ide nal d rke wo ud e rld en of y, ex nefi s a Ca , i ts n E ch Sin an ts of na ncl fro duc we gap ge da ud m at , th ing mo ion int inv ore e U C re is er ite , A na K, hin tha pro Co tio you Co a, S n 5 ud m na lom ou 0 w t o lh or e g bia th K cou be l e e m d or , a t a , S ore ntri n e R es au ep ab d m sna di a, stu res ou e ck Ar e e t d the en nt th t yo ab ia, u re t o ativ eir to rga es ho RS sh ni fro m VP are za m Ashley Williams on inf tion va FSU-Teach (Chemistry) s o Fa ‘18 rm on ce ati bo on ok at bit .ly /2 R
D
PROGRAM OV ERVIEW
The Florida State Curricu lum and Ins Elementary truction: Education program is current tea the perfect chers interes choice for ted in gaining and trainin more experie g. The elem entary edu nce three differe cation progra nt degrees: m offers a master’s and online), (both in-pers specialist (Ed on .S.) and doc Regardless toral (Ph.D.) of what pro . gram that you be taught by enroll in, you highly accom will plished fac that have a ulty memb long history ers in elementary education. Like all of the Curriculum and Instruc students enr tion progra olled in the ms, Elementary will becom Education e a part of program an intellectua scholars who l community work togeth of er and sup While studen port one ano ts in the Cur ther. riculum and program stu Instruction dy a diverse range of top united by the ics, they are ir shared inte rests and by of scholarly the traditio collaborati n on. Becaus enjoy the res e of this, stu ources of a dents major resear enjoying a “sm ch university all school” while feel and clos experience e mentorsh d faculty. ip of
OB OCT 1:00 PM , Y A RD ing SATU 10:30 AMtone Build t e L. S Stre Mode 4 W. Call 32306 111 ssee, FL a D CAREER OPPORTUNITIES Tallah VIDE
pply no w y serving to be one of th e newe as st m Education a voice of your peers, yo embers of the and Flo twork of SLC in u’ Fall 2019 peers an rida State Un ll make an im pact at d admini iversity the Colle ! while ga strators ge . ining a valuable Studen ts interes te • Cont inuously d in applying sh • In go ou enrolled od acad in the CO ld be: emic st • Com E during andin fortable their term in actively g to a varie vo ici ty ng of • Able op and resp to respec inions ectfully • Avail listenin t the co g able to nfi de ntial attend m onthly m nature of som e topics eetings Visit ed ucation.f su.edu/ slc to lea rn more
ILL W H C
LUN
RO BE P
The progra m features master’s (on specialist (Ed line and in-p .S.) erson), Students who , and doctoral (Ph.D.) degree plans. enroll in the master’s pro to become teacher lead gram go on ers, implem techniques ent ing advanc and making ed use of their gained in the additional trai program. Gra ning duates of the also becom e college inst se programs ructors, sta specialists te testing , and curricu lum who comple specialists . Students te the doctora l program also become uni versity pro go on to fessors, lead influential figu ing researche res in the fiel rs, and d.
box
d San COE
NEAR S M O O R S S EY TO CLAREVER YOU ARE. N R U O J R U YO INS WHE G E B R A F D AN PROGRAM CO NTACT Britni DeZ erga b.dezerga@fs u.edu (850) 644 -2122 1114 West Cal l Street Tallahassee, Florida 323
06-4459
ply Jan uary 28 - March ttps://fl 1 a.st/2s KrWN2 !
Learn more
TE 2018 A D E TH pril 3, E V A S 0–A ch 2
e e th s! Giv chool t S Ou de: of the i r P el
at education
.fsu.edu/elem
entary-ed-gr ad
Second ign and m in Fore ach foreign ra g ro p te aster’s you to all online m E) will prepare rseas – State’s and ove re courses (FSL a n c o ri Florida ti e a c m o u A c d E in e k e th g ta o a l b ’l SLE Langu guages own home. You ve courses in F ond lan cti ate c le e ifi s rt and sec omfort of your a e c ll a we ec ction as onus, you’ll earn es (TESOL) u tr s from th in g ulum & dded b Langua in curric n pace. As an a f Other gram! ow ter’s pro eakers o s p a S m to e h at your th lis g te n le E p g m in o .edu. in Teach ally when you c ions.fsu c admiss ti t a a n m io to s au mis r fall ad uly 1st fo line by J n o ly p Ap
e
su.edu/fsl
education.f
Graphic Design
RN W
ED
AT IO
N
NA
PH 11 ES ITH :30 D EA AM AY , TE R ( – 1:0 NO NO 0 Au P V. str R TH M 14 to alia OLOGY , j SID G WITH TECHN ere oin and N Ind INNOVATI E O at us in TS t DEN i FS k, STUhe C cele a. As pla TB OE br p ) PM ! atin art o ur y g
L019
CH 2 DIGITE
a ga f f on - 5 me ello mes l ,IEN Wo l l10 B co w s fro Apri thin , ATION HU gO ari unt tud m a s V N IN e ro E o r ntsTH un n c us i ies a@ am nte nd to l d t h ab pus rnat cul earn e ou w ion tur t th ill a al es. s-on learning lsonce hand eir rie Rq pe Ex gr be VB ou tions oQ p monstra nce to enha . Enjoy livse. de ! ting ways chnology l the exci ssment with te al e se d se Come an aching, and as , te ng ni ar le
GENERAL FLYERS
POST CARDS
EVENT MATERIALS
PROGRAM FLYERS
POSTERS
INFOGRAPHICS
HALF-PAGE FLYERS
LOGOS
ADVERTISING
NOTE CARDS
T-SHIRTS
OTHER
k
ed wit Whee purchas COE ms were Many ite dent tech fees! stu
2018
iven.
ovation Dr
cused. Inn
Student Fo
th r 18 e b m M epte 0 P y, S M - 3:3 trium a d s Tue 2:30 P lding A r) o 1 ui d flo ing ne B earn Sto (groun on l s
RESEARC H TRAINING FELLOWSH IP
Interested in grad sch nds ool? tion ys to t Want to build skills in res e ha onstra a n c earch an e d social jus w n g sesm tice inquir m rie n i e e t y? d i p Apply now c d as e x v for the 201 i e l • Ex 9 PURPOSE e n y research trai h a o t j , nin g l fellowship! d TheePUR • En see al aching gy! s POSE program seeks to of students train a dive chacohort rse in rese and ing, te chnolo ! ial just soc pur on ice in educati arch with a focus esgra me epro rn te ere on. The goa m is to pro l of the vide you with s w tech f to dev • Co ce lea with elop m opp the ortu knowledge te dent n i to ent and skills you nities a k er y and e h suc ’ll need cessfully com we en stu plete gra Man /coprograms in edu
with
u
u.ed
n.fs
catio
edu
k can o o b t h g i The r our life. y e g n a h c
cation and duate related field s. As a PUR POSE fello w, you’ll spe develop ing nd one yea res earch r skil ls thro exp erie nce ugh var ie s, incl ud
PURPOSE
APPLICATI •
2018 Coho
rt
ON REQUIR
EMENTS
Continuous enrollment through Fall FSU or FAM 2019 at U as either an uppercl or beginning assman master’s stud or a related ent in educati field (includi on ng but not to Psycho logy limited Communicat , English, Food Scie nce, or ion Science & Disorders) • In person availability d T
world up your can open ion Instruct te degree culum & ht gradua e’s Curri , the rig find the at n ok St ca bo u a a good dy, so yo es. Florid stu are liti e of ibi Just like er s ss nus, th and po ent area added bo 10 differ w ideas
FALL 2 ALL-CO018 MEETI LLEGE
General Flyers Flyers are a common staple in various marketing efforts. Our office can design flyers for all sorts of purposes, including events, course advertisements, announcements, and more. An important point to consider is how your message can be best delivered; depending on the audience you’re trying to reach, a print flyer may or may not be your best option. We’re happy to discuss this with you to help you achieve your promotional goal.
JOIN THE COE STUDENT LEADERSHIP COUNCIL!
March 20 – April 3, 2018
COE INTERNATIONAL SOCIAL
Apply now to be one of the newest members of the SLC in Fall 2019! By serving as a voice of your peers, you’ll make an impact at the College of Education and Florida State University while gaining a valuable network of peers and administrators.
WEDNESDAY, NOV.14
Students interested in applying should be: • Continuously enrolled in the COE during their term • In good academic standing • Comfortable in actively voicing and respectfully listening to a variety of opinions • Able to respect the confidential nature of some topics • Available to attend monthly meetings
11:30 AM – 1:00 PM COE AMPHITHEATER (NORTH SIDE OF STB)
The U.S. Department of State and U.S. Department of Education have designated November 12-16, 2018 as International Education Week (IEW). IEW provides an opportunity to celebrate the benefits of international education and exchange worldwide.
Singapore, Australia, and India. As part of IEW, we invite you to join us in celebrating all things international here at the COE!
The FSU College of Education is proud to be home to students from more than 50 countries of the world, including China, South Korea, Turkey, Canada, the UK, Colombia, Saudi Arabia,
Come get a snack, play games from around the world, and meet your fellow students to learn more about their home countries and cultures. Representatives from various international student organizations on campus will also be there to share information about their groups. RSVP on Facebook at bit.ly/2RqVBoQ.
Visit education.fsu.edu/slc to learn more
Apply January 28 - March 1 at https://fla.st/2sKrWN2!
MAKE A DIFFERENCE THIS SUMMER Volunteer with the North Florida Freedom Schools!
GENERAL KNOWLEDGE TEST REVIEW: TRAIN THE TRAINER WORKSHOPS Workshop 1: Friday, May 4, 2018 12:00 - 5:00 PM Stone Building, G151 1114 W. Call Street Tallahassee, FL 32306
OR
Workshop 2: Saturday, May 5, 2018 9:00 AM - 2:00 PM Aquilina Howell Building 3955 West Pensacola Street Tallahassee, FL 32304
Registration is not required.
Questions? Contact the School of Teacher Education at (850) 644-4880.
Interested in working with children? Want to make an impact in the local community? Apply now to become a 2018 Servant Leader Intern (SLI) with North Florida Freedom Schools! North Florida Freedom Schools, operated as part of the Children’s Defense Fund Freedom Schools®, is an educational and cultural enrichment program that provides summer enrichment options for children where there are none and strengthens parent and community involvement. We serve children ages five to 18 and integrate reading, conflict resolution, and social action in an activity-based curriculum to promote social, cultural, and historical awareness. College-age young people and recent college graduates play a key role as SLIs, as they are responsible for the front-line care and nurturing of the children. Using the Integrated Reading Curriculum, they serve as facilitators in the classroom and as leaders of parent workshops and community outreach activities. We anticipate hiring SLIs for our two summer camp sites that will run from June 18th – July 27th: •
•
FAMU Developmental Research School, serving approximately 80 students Downtown Community Church, serving approximately 50 students Apply by March 24 at bit.do/NFFS-SLI. For more information about NFFS, visit nffs.wordpress.com.
A great state needs great schools. Great schools need great educators. e the We know that Florida’s best educators come from FSU and UF, and together, we provided just shy of $1 million in student scholarships in 2017. When our students become educators, we want them focused on teaching your children, not paying back student loan debt.
Join us for the first “Duel of the Schools” as UF and FSU alumni and friends pledge their support for the state’s preeminent Colleges of Education!
www.dueloftheschools.com
RESEARCH TRAINING FELLOWSHIP Interested in grad school? Want to build skills in research and social justice inquiry? Apply now for the 2019 PURPOSE research training fellowship!
PURPOSE 2018 Cohort
The PURPOSE program seeks to train a diverse cohort of students in research with a focus on social justice in education. The goal of the program is to provide you with opportunities to develop the knowledge and skills you’ll need to enter and successfully complete graduate programs in education and related fields.
APPLICATION REQUIREMENTS •
Continuous enrollment through Fall 2019 at FSU or FAMU as either an upperclassman or beginning master’s student in education or a related field (including but not limited to Psychology, English, Food Science, or Communication Science & Disorders)
As a PURPOSE fellow, you’ll spend one year developing research skills through varied experiences, including one-on-one faculty mentorships, bi-weekly proseminars, research with children aged 5-14 in a service learning research practicum.
•
In person availability during the day in Tallahassee so you can work with your mentor and attend bi-weekly proseminars throughout the year, as well as participate in the six-week Freedom Schools ® summer camp
•
3.0 GPA (undergraduate) 3.3 GPA (graduate)
•
Research goal statement
•
Letter of recommendation
You’ll earn a total annual stipend of $6,050 and can get up to $2,000 for research materials, travel, and other costs, such as GRE and graduate application fees.
Apply Online by 10/31/2018 at tinyurl.com/FSU-FAMU-PURPOSE-2019 Questions? Contact Erik Rawls, Program Coordinator, at (850) 645-2119 or erawls@fsu.edu
purposetraining.org
6 | OOCR LOOKBOOK
CURRICULUM & INSTRUCTION: SOCIAL SCIENCE EDUCATION (PH.D.) FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION
CURRICULUM AND INSTRUCTION: ELEMENTARY EDUCATION M.S., Ed.S., Ph.D.
FRONT
CURRICULUM & INSTRUCTION: SOCIAL SCIENCE EDUCATION (PH.D.) FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION
CURRICULUM AND INSTRUCTION: ELEMENTARY EDUCATION M.S., Ed.S., Ph.D.
PROGRAM OVERVIEW The Florida State Curriculum and Instruction: Elementary Education program is the perfect choice for current teachers interested in gaining more experience and training. The elementary education program offers three different degrees: a master’s (both in-person and online), specialist (Ed.S.) and doctoral (Ph.D.). Regardless of what program that you enroll in, you will be taught by highly accomplished faculty members that have a long history in elementary education. Like all of the Curriculum and Instruction programs, students enrolled in the Elementary Education program will become a part of an intellectual community of scholars who work together and support one another. While students in the Curriculum and Instruction program study a diverse range of topics, they are united by their shared interests and by the tradition of scholarly collaboration. Because of this, students enjoy the resources of a major research university while enjoying a “small school” feel and close mentorship of experienced faculty.
PROGRAM OVERVIEW The Florida State Curriculum and Instruction: Elementary Education program is the perfect choice for current teachers interested in gaining more experience and training. The elementary education program offers three different degrees: a master’s (both in-person and online), specialist (Ed.S.) and doctoral (Ph.D.). Regardless of what program that you enroll in, you will be taught by highly accomplished faculty members that have a long history in elementary education.
CAREER OPPORTUNITIES The program features master’s (online and in-person), specialist (Ed.S.), and doctoral (Ph.D.) degree plans. Students who enroll in the master’s program go on to become teacher leaders, implementing advanced techniques and making use of their additional training gained in the program. Graduates of these programs also become college instructors, state testing specialists, and curriculum specialists. Students who complete the doctoral program also go on to become university professors, leading researchers, and influential figures in the field.
PROGRAM CONTACT Britni DeZerga b.dezerga@fsu.edu (850) 644-2122 1114 West Call Street Tallahassee, Florida 32306-4459
Learn more at education.fsu.edu/elementary-ed-grad
Like all of the Curriculum and Instruction programs, students enrolled in the Elementary Education program will become a part of an intellectual community of scholars who work together and support one another. While students in the Curriculum and Instruction program study a diverse range of topics, they are united by their shared interests and by the tradition of scholarly collaboration. Because of this, students enjoy the resources of a major research university while enjoying a “small school” feel and close mentorship of experienced faculty.
BACK
Program Flyers
These flyers were developed as a simple, cost-effective way to deliver information about COE programs to prospective students in person. They’re especially useful for recruitment efforts at fairs, conferences, and other events. Each COE degree and certificate program has a branded flyer developed by our office, and programs are welcome to discuss content changes with us at any time.
CAREER OPPORTUNITIES The program features master’s (online and in-person), specialist (Ed.S.), and doctoral (Ph.D.) degree plans. Students who enroll in the master’s program go on to become teacher leaders, implementing advanced techniques and making use of their additional training gained in the program. Graduates of these programs also become college instructors, state testing specialists, and curriculum specialists. Students who complete the doctoral program also go on to become university professors, leading researchers, and influential figures in the field.
PROGRAM CONTACT Britni DeZerga b.dezerga@fsu.edu (850) 644-2122 1114 West Call Street Tallahassee, Florida 32306-4459
Learn more at education.fsu.edu/elementary-ed-grad
OOCR LOOKBOOK | 7
Half-Page Flyers Half-page flyers are particularly useful when you need to get information in front of people but have limited space to do so. They can also be more eye-catching than our full-sized program flyers.
YOUR JOURNEY TO CLASSROOMS NEAR AND FAR BEGINS WHEREVER YOU ARE. Florida State’s online master’s program in Foreign and Second Language Education (FSLE) will prepare you to teach foreign and second languages both in America and overseas – all from the comfort of your own home. You’ll take core courses in curriculum & instruction as well as elective courses in FSLE at your own pace. As an added bonus, you’ll earn a certificate in Teaching English to Speakers of Other Languages (TESOL) automatically when you complete the master’s program! Apply online by July 1st for fall admission at admissions.fsu.edu.
education.fsu.edu/fsle
Florida State’s graduate certificate in Teaching English to Speakers of Other Languages (TESOL) is offered online to fit within your busy schedule. The 12-credit hour graduate certificate will expand your marketability as a language educator and prepare you to teach in a variety of settings both in the U.S. and overseas. The demand for teachers who can teach English as a second language is on the rise, and with Florida State University, you can receive your certificate quickly and begin your life’s greatest adventure. Application deadlines: December 1 (spring), May 1 (summer), August 1 (fall) Learn more at education.fsu.edu/tesol
8 | OOCR LOOKBOOK
Bifold Note Cards
Our office can design professional, COE-branded note cards to fit your needs, including thank you cards, blank note cards, and other options.
FRONT
BACK
OOCR LOOKBOOK | 9
Postcards
Another facet of print marketing, postcards are an efficient way to convey information about your program or event either inperson or via mail.
SAVE THE DATE March 20 – April 3, 2018 Show Your FSU Pride: Out Give the Gators in the 2018 Duel of the Schools!
SAVE THE DATE COE PREVIEW
COMBINED BS/MS PROGRAMS OPEN HOUSE
SATURDAY, OCTOBER 13, 2018 10:30 AM - 1:00 PM Mode L. Stone Building 1114 W. Call Street Tallahassee, FL 32306
LUNCH WILL BE PROVIDED
Make a positive impact on the lives of children with autism, learning disabilities, or visual impairments.
10 | OOCR LOOKBOOK
2018
COE Week
Posters
DIGITECH 2019 STUDENTS INNOVATING WITH TECHNOLOGY
Our office can design posters of any size and description for a variety of purposes, including events and program marketing.
April 10, Noon - 5PM @ THE INNOVATION HUB Experience hands-on learning Enjoy live demonstrations Come and see all the exciting ways to enhance learning, teaching, and assessment with technology!
Tuesday, September 18th 12:30 PM - 3:30 PM Stone Building Atrium (ground floor) • Experience hands on learning • Enjoy live demonstrations • Come and see all the exciting ways to enhance learning, teaching, and assesment with technology!
The right book can change your life.
FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION
Many items were purchased with student tech fees!
Many items were purchased with student tech fees!
INSPIRE TODAY. TRANSFORM TOMORROW.
education.fsu.edu/coweek
Student Focused. Innovation Driven.
Just like a good book, the right graduate degree can open up your world to new ideas and possibilities. Florida State’s Curriculum & Instruction graduate program features 10 different areas of study, so you can find the perfect course to crack open and dive into. As an added bonus, there are GRE waivers available for our online master’s programs. As a student in the program, you will engage and work closely with regarded faculty members. Regardless if you choose to take classes online or in-person, you will be supported by a welcoming group of scholars and the resources of a preeminent research university.
NEXT GENERATION TEACHER EDUCATION Today’s teachers are more than just subject matter experts – they are transformational educators who shape minds and inspire their students to explore ideas, solve problems and make decisions.
“
“
COE Sandbox
A teacher is a change agent. They have one of the largest impacts you can have on a child. AMY BOOHER SPECIAL EDUCATION ‘17
Whether you’re thinking about becoming a teacher or you already know you’re destined for the classroom, our teacher education programs at Florida State University are designed for those who are invested in the generation of tomorrow and dedicated to making a difference for all students.
Find the right program for you and start the next chapter of your career at education.fsu.edu/next-chapter.
ADMISSION REQUIREMENTS 2.5 GPA 60 credit hours of college coursework AA degree Completion of a natural science lab and the oral competency, computer skills competency, and diversity requirements Completion of EDF 1005 (Introduction to Education) with a C- or better Submit official passing scores on all four sections of the FTCE General Knowledge (GK) Exam
COLLEGE of EDUCATION School of Teacher Education
Learn more at education.fsu.edu/teacher-ed
OOCR LOOKBOOK | 11
Logos O R I D A S TAT E U N I V E R S I T Y Never underestimate the power of a well-designed logo! A logo can be a simple, yet effective way to communicate your group’s purpose, values, and brand.
F L O R I D A S TAT E U N I V E R S I T Y
M A N AG E M E N T
RESEARCH TRAINING FELLOWSHIP Interested in grad school? Want to build skills in research and social justice inquiry? Apply now for the 2019 PURPOSE
12 | OOCR LOOKBOOK
The Leadership, Education, Activism, & Research Network research training fellowship! (LEARN) is a student organization dedicated to the
se
ar
c h in a c t i o
n
re
T-Shirts
T-shirts are a popular option for spreading awareness about your program or group. Keep in mind that shirts with “Florida State University” or “FSU” are subject to University branding requirements and must be purchased through a licensed vendor. Our office is happy to design a shirt for you and handle ordering logistics as we have relationships with local vendors.
OOCR LOOKBOOK | 13
Event Materials Our office can help you put your best face forward at your event with custom programs, agendas, table signs, and more.
FALL 2018 ALL-COLLEGE MEETING HOSTED BY DEAN DAMON ANDREW
THURSDAY, AUG. 16, 2018
SCHOLARSHIP AWARDS BREAKFAST SATURDAY, SEPTEMBER 22, 2018
11th ANNUAL
COLLEGE OF EDUCATION DEAN’S SYMPOSIUM LEADING FOR THE GREATER GOOD: PUBLIC SCHOLARSHIP IN ACADEMIA
AGENDA
9:00 - 10:30 AM 8:30-9:00am
Registration & Coffee
9:00-9:15am
Welcome & Opening Remarks
9:15-10:30am
Keynote Speech: “Identities and Outcomes” Dr. Rick McCown, Professor of Education and the Pierre Schouver, C.S.Sp. Endowed Chair in Mission at Duquesne University Taili Thompson, Violence Prevention Coordinator, Allegheny County Health Department
10:30-10:45am
Break
10:45am-11:45pm
Community Groups Panel Moderator: Dr. Marty Swanbrow Becker Gina L. Kinchlow, MBA, Interim President & CEO / Big Bend Minority Chamber of Commerce Michelle Gomez, Executive Director, The OASIS Center for Women & Girls Chancellor Hershel Lyons, Florida Department of Education, Division of Public Schools
11:45am-12:45pm
Lunch
12:45-1:45pm
TED-style Talks “Breaking Down and Building Up the College Autism Network” Dr. Brad Cox, Associate Professor, Department of Educational Leadership and Policy Studies, Florida State University Dr. Kathleen Viezel, Associate Professor and Director of the Metropolitan Campus COMPASS Program, Fairleigh Dickinson University John Sheehan, Accommodations Specialist, Indiana University-Purdue University Fort Wayne “Inclusive Sport, Better Communities” Dr. Joshua Newman, Professor & Dr. Katie Flanagan, Assistant Instructor, Department of Sport Management, Florida State University David Jones, President, Florida Disabled Outdoors Association Laurie LoRe-Gussak, Executive Director, Florida Disabled Outdoors Association
14 | OOCR LOOKBOOK
Infographics
FLORIDA STATE UNIVERSITY COLLEGE of EDUCATION
2018 BY THE NUMBERS
1,914
$439,927
in total scholarships awarded to 182 total students
Students Enrolled Undergrad: 1,010 Grad: 904
GRAD
3.83 C 7 4 1 0
+/
8 5 2
% 9 6 3
: * +
Average GPA of College of Education students
UGRAD
3.39 C 7 4 1 0
+/
8 5 2
% 9 6 3
$
: * +
634
14 ,742,028
in research expenditures
2 Undergraduate Degrees 5 Combined BS/MS Degrees 10 Graduate Degrees 25 Graduate Majors/Programs
Total Degrees Awarded Master’s: 261 Bachelor’s: 253 Doctoral: 69 Specialist: 51
FSU COE students work with a diverse and outstanding faculty that includes 10 distinguished professors
Top 12%
#26
Top Public Schools Top 12% of Education Schools in the U.S.
Need a way to highlight and explain data in an eyecatching, easily digestible way? Infographics are the way to go!
#34
World University Ranking (Education)
(Florida State University)
#13
DOCTORAL PROGRAMS by the Numbers
#16
Best Online Graduate Education Programs
education.fsu.edu
School of Teacher Education
Academic Ranking of World Universities – Public Education Programs
Authors over 50 research publications annually on average
Delivers more than 100 keynote, plenary & conference presentations annually
Waives $800K per year in graduate tuition and awards $500K+ annually in graduate assistantships & stipends
Part of 20 grant-funded projects supporting over $17M in research, outreach, and development initiatives
14 countries represented in the current STE student body
Served or currently serves on over 50 editorial boards of journals in the field
Learn more at education.fsu.edu/curriculum-and-instruction
OOCR LOOKBOOK | 15
Advertising
If you’re looking into purchasing print or online ad space, we can help! After determining if the advertising medium is appropriate to meet your goal, we can design an ad (including layout and copy) that will effectively get your message across to your target audience.
The right book can change your life. Florida State University’s combined MS/EdS School Psychology offers the preparation you need to excel in your career.
Just like a good book, the right graduate degree can open up your world to new ideas and possibilities. Florida State’s Curriculum & Instruction graduate program features 10 different areas of study, so you can find the perfect course to crack open and dive into. As an added bonus, there are GRE waivers available for our online master’s programs. As a student in the program, you will engage and work closely with regarded faculty members. Regardless if you choose to take classes online or in-person, you will be supported by a welcoming group of scholars and the resources of a preeminent research university. Find the right program for you and start the next chapter of your career at education.fsu.edu/next-chapter.
COLLEGE of EDUCATION School of Teacher Education
Florida State’s School of Teacher Education prepares you with the knowledge and skills you need to make a difference in the lives of students. After you finish your time at the School of Teacher Education, you will be a force for good, a transformational educator, and a classroom leader. Upon graduation, you will be career ready and prepared to
TRANSFORM THE FUTURE OF EDUCATION
excel in the classroom and beyond. Our graduates have more than just a career. They shape the future of education and make a lifelong impact on the next generation. Students in the School of Teacher Education Enjoy small class sizes Receive individualized attention Collaborate with supportive mentors Start your journey by visiting education.fsu.edu/teacher-ed
FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION School of Teacher Education
Ashley Williams FSU-Teach (Chemistry) ‘18
16 | OOCR LOOKBOOK
Other
2018 Roger Kaufman
Exemplary Community AgencyAward May 8, 2018
Delta Kappa Omega Foundation For outstanding use of local and current needs assessment data to identify demands within the community, inform and guide program intervention, and measurably improve the quality of life of residents.
Sponsored by the 21st Century Council, Tallahassee FL, the Florida State University College of Education and the FSU Foundation
CERTIFICATES We can design a certificate for any occasion, including certificate program completers, certificates of appreciation, and more. REPORT COVERS We can help you put some professional polish on your reports with our custom report cover pages.
DEAN TRANSITION REPORT JULY 2018
OOCR LOOKBOOK | 17
Social Media SOCIAL MEDIA POSTING
The College of Education has an active and growing presence on a number of social media channels. The primary accounts we use include Facebook, Instagram, and Twitter, with accounts also on LinkedIn and YouTube. Social media posts can range wildly from informational to entertaining, although most posts incorporate both. At a minimum, every post includes a graphic or video. The Office of Communications & Recruitment adheres to best practices for each of the platforms we use.
SOCIAL MEDIA ADVERTISING
Social media advertising is an effective way to reach interested parties on platforms like Facebook, Twitter, Instagram and LinkedIn. Prices vary between the platforms, but the general goal remains the same: to reach people that our social media posts would not ordinarily reach.
Stay Connected education.fsu.edu
facebook.com/fsueducation
Social media advertising can boost the reach of an existing post, or we can create a specific ad campaign. Ad campaigns are a great way to advertise and create interest in programs, particularly before deadlines. We can also provide data on how effective a social media ad campaign performs and can tune a campaign in progress. Advertising budgets can vary, although certain platforms will provide more performance per dollar. Currently, we can run Facebook and Instagram campaigns in-house.
twitter.com/fsueducation
instagram.com/fsueducation
youtube.com/fsueducation
TinyURL.com/FSU-EDU
issuu.com/fsu_education
18 | OOCR LOOKBOOK
Copywriting BLOG POSTS
Blog posts offer a more extensive look at a topic. They vary in length, but typical word count is 350 to 1000 words. Anything shorter diminishes the search engine value of the post; anything longer typically is too long for the average reader’s attention span. Blog posts are an ideal way to talk about new projects, events (typically as a recap), and research. They are also often used as a landing page for an advertising campaign as they provide more information on a given topic. Blog posts are distributed in social media, This Week in The COE e-blasts, and often via University Communications.
PRESS RELEASES
Press releases are formal information alerts sent out to the news community and frequently to Florida State’s general population. A press release can be about any important topic, such as a new hire, an important award, a new grant, etc. However, the most important part of a press release is the timeliness. As part of the press release, a member of the Office of Communications & Recruitment will be listed as a media contact in the event of additional inquiries. Press releases are also often shared on social media.
THE TORCH MAGAZINE
The TORCH is our triannual publication, with expected publication dates coinciding with the end of each semester. The purpose of TORCH is to engage the College of Education’s alumni, friends, and current students, while also potentially being used as a recruitment tool for prospective students. TORCH articles are typically longer than a blog post and involve extensive research. Thanks to the new digital format, TORCH articles also frequently include video. Issues of TORCH are currently themed, although the theme is intentionally broad to incorporate as many departments and programs as possible.
OOCR LOOKBOOK | 19
E-blasts E-BLASTS/THIS WEEK IN THE COE (TWITCOE)
Every week, the Office of Communications & Recruitment sends out a preview of events and happenings in the college, as well as a recap of recent news. This weekly newsletter is called This Week in the COE, affectionately abbreviated as TWITCOE. It is frequently used to advertise upcoming events, deadlines for programs and organizations, and faculty and student news. It is sent to everyone currently in the College, including staff, faculty, undergraduates and graduate students. Additionally, we create and distribute e-blasts. E-blasts can be used to advertise programs to specific groups of people and are a great way to reach out to interested parties. We also use them to promote events to various audiences, including alumni, faculty, staff and students. With e-blasts, we are able to collect data associated with the mailing, such as open rate, link clicks, and opt-outs, allowing us to better hone our messages and strategies. Programs may need to provide a recipient list if an existing list is not on file with the Office of Communications & Recruitment. Lists will also need to be maintained and updated appropriately.
20 | OOCR LOOKBOOK
Photo and Video Production PHOTOGRAPHY
Our office is happy to assist you with general photography needs at no charge, but the FSU Photo Lab can handle your special event and professional photographic needs for a reasonable fee (at the expense of the department). We also keep archives of College/Department/Unit event photos, student-group event photos, personnel head shots, Stone Building photos, Tully Gymnasium and campus photos, and more. If you have photos of special events, classes or research-related initiatives, we can archive them with the College.
VIDEO
Videos are quickly becoming the most popular form of online content (Facebook alone has ~8 billion videos viewed each day!), so it’s a great medium to get our message out. Videos can be used for a variety of purposes, including raising awareness about our programs, people, and projects to aid in student recruitment. They can also help faculty members disseminate information about their research as part of our public scholarship mission. Videos are also a great way to hone your “elevator pitch” for your program or project, a skill that will be useful when talking with prospective students, the media, and other constituents. In terms of video length, less is more. People are more likely to watch a 1-2 minute video than a 10 minute video, so brevity is key to keep people engaged. In addition to brevity, plain language is also be very important. You’ll want to avoid jargon and overly complicated descriptions so that the information is accessible and easily understood by a variety of audiences. We know being on camera can be uncomfortable sometimes, so we will work with you on your message and other tips to ensure your video turns out well!
OOCR LOOKBOOK | 21
Miscellaneous WEB COMMUNICATIONS
Our office manages the content for the entire College of Education website to ensure quality web-based communications. Requests for website revisions should be made via our website revision request form at education.fsu.edu/news-media/strategic-communications-services.
PROMOTIONAL ITEMS
We keep a limited supply of promotional items imprinted with the College of Education logo that are available for approved events, such as:
• Student recruitment events • Donor/Alumni relations • Visiting lecturers, presenters, faculty candidates, etc. If we do not have the items you are looking for, we can assist you in designing and ordering custom items for your specific needs. Keep in mind that the cost of custom promotional items will be the responsibility of the program/ department placing the order.
MEDIA RELATIONS
One of our office’s most important roles is to serve as a liaison to the media and a conduit for all news dissemination for our faculty, staff, alumni and students. If you are contacted by the media, we ask that you immediately alert us as we have the knowledge, resources, and contacts to best support media relations. We can also help you with tips on how to interview and other best practices when engaging with the media.
22 | OOCR LOOKBOOK
Our Team Jennie Kroeger
Joshua Duke
Assistant Director jennie.kroeger@fsu.edu (850) 644-6798
Media Specialist jmduke@fsu.edu (850) 645-4637
Kenneth Higgins Media Specialist ken.higgins@fsu.edu (850) 645-7146
Jordan Harrison Graphic Designer jcharrison2@fsu.edu
OOCR LOOKBOOK | 23