VIRES Rate Sheet Spring 2016

Reach the Florida State audience YOU want THEY read.

2016 VIRES速 Advertising Rates

VIRES® – THE OFFICIAL MAGAZINE OF FLORIDA STATE ALUMNI The FSU Alumni Association’s biannual publication keeps alumni connected to FSU with news about the university and fellow graduates all over the world. Our members are proud of their alma mater and represent a responsive target market for your product or service.

PRICING BACK COVER $2,500 FULL PAGE AD $2,000

HALF PAGE AD $1,250

ABOUT OUR READERS VIRES® is read by more than 70,000 FSU alumni and friends, 67 percent of whom reside in Florida.* NORTHWEST BIG BEND

NORTHEAST

FLORIDA CIRCULATION

All advertising is subject to approval.

Big Bend ....................................................... 28% South ............................................................. 17% Tampa Bay.................................................... 15% Central........................................................... 14% Northeast...................................................... 11% Northwest........................................................8% Southwest ........................................................6% GENDER OF PRIMARY READERS

FEMALE 51%

The publisher reserves the right to reject advertising material on or before receipt of artwork.

CENTRAL TAMPA BAY

Cancellations are not accepted within 45 days of publication date.

SOUTHWEST

AGE OF PRIMARY READERS

MALE 49%

SOUTH 22%

11%

18- 3534 44

17 %

19%

19%

12%

45- 5554 64

6574

75+

AD SIZES

MULTI-ISSUE DISCOUNT

FILE PREPARATION

FULL PAGE AD

Preferred format: PDF

9” wide x 10.875” tall (requires a 1/8” bleed on all sides; 9.25” x 11.125”)

Acceptable formats: Adobe InDesign CS6*, Adobe Illustrator CS6*, EPS, TIF or JPEG

HALF PAGE AD

fonts and images. Convert text to outlines

8.25” wide x 5.0625” tall Please ensure crop marks fall outside of bleed area.

IMPORTANT DATES

to submission.

Resolution: 300 DPI Color mode: CMYK

Commit to two consecutive issues each issue.

Commit to four consecutive issues and receive a 10 percent discount on each issue.

CONTACT For more information and to submit

you must use the CMYK values below.

PUBLICATION:

June and December DEADLINES:

Space reserved: March 1 and August 1 Final ads: April 1 and September 1

First-time advertisers must prepay 30 days before cover date. Otherwise, payment is due in full within 30 days of publication.

C19 M90 Y50 K55

C6 M14 Y39 K8

Jeff Harmeling FSU Alumni Association 1030 W. Tennessee St. Tallahassee, FL 32304-7719 850.645.0214 jharmeling@fsu.edu * Readership calculated with a 2.5 pass-along rate.