Jake Linford

Loula Fuller and Dan Myers Professor

J.D., UNIVERSITY OF CHICAGO, 2008

B.A., UNIVERSITY OF UTAH, 1996 The Path of the Trademark Injunction, in Research Handbook on the Law & Economics of Trademarks (Glynn Lunney, editor) (Edward Elgar Publishing) (forthcoming 2022) Democratizing Access to Survey Evidence of Distinctiveness, in Trademark Law and Theory: Reform of Trademark Law (Graeme Dinwoodie & Mark Janis, editors) (Edward Elgar Publishing 2021) ‘Tell the Truth:’ Truth in Music Advertising Post Tam, in The Oxford Handbook of Music Law and Policy (Sean O’Connor, editor) (Oxford University Press 2020) Trademark Fame and Corpus Linguistics (with Kyra Nelson), 45 Colum. J.L. & Arts 171 (2022) Copyright and Attention Scarcity, 42 Cardozo L. Rev. 143 (2020) Contracting for Fourth Amendment Privacy Online (with Wayne Logan), 104 Minn. L. Rev. 101 (2019) Placebo Marks, 47 Pepp. L. Rev. 1 (2019)

Professor Jake Linford’s article, Copyright and Attention Scarcity, 42 cardozo laW revieW 143 (2020), argues that reducing copyright protection may worsen the costs of attention scarcity on consumers of creative expression.

Linford argues that preserving copyright protections— especially the derivative right—may have unexpected benefits for consumers, including keeping attention costs in check. Thus, lawmakers and judges should exercise caution before sacrificing the attentionassisting aspects of copyright protection based solely on the intuition that creators could survive with weaker incentives.