RISE TO THE TOP WITH
paid search
Appearing at the top of a page in search results can be very challenging with so much competition in the market for flowers. One way to jump to the top of the page is paid search advertising in Google and other search engines, like Bing and Yahoo. We’re going to share some tips on creating an ad in Google that will help boost your shop’s ranking in paid results. To get started with Google ads, set-up an account at ads.google.com. You will need: your website 1 URL/address, a credit card for billing, and basic business information, like your address and phone number. 2
Include the name of your business in Google Ads to help build brand recognition among potential customers.
If you want suggestions for the copy to put into the Google ad description, you can do a search and see what 3 other florists are using in their ads. It’s an easy way to get new ideas. • B ONUS TIP: Every time you search, the ads will be different. Feel free to search using the same keywords several different times to see a large variety of ads. Always create a few different ads. Google will show the one that is most likely to work for the person 4 searching based on keywords. By giving Google a few options, you will increase your chances of being served up to a potential customer.
FTDi.COM • Christmas 2020 Planning Guide 9
