A curated selection of elevated layers for your seasonal wardrobe.
24 Italian-made knitwear
100% custom & crafted in our own atelier.
28 Knitwear
L earn all about (y)our latest knitwear developments.
36 F W24 jackets
C hosen for their versatility, extra w armth, depth and texture.
48 State-of-the-art pants production facility
I t’s happening! And your orders are a lready being transferred in phases.
50 Jeans & 5-pockets
T he long-overdue return to a more relaxed silhouette is well underway.
56 365 & 365-Seasonal shirts
L ight, soft, warm and low maintenance.
62 Hybrid outerwear
I ntroducing selected (over)coat fabrics for your two-way zip vests and informal jackets.
70 Quilted vest
E xpanding to include all colours of your available 365 qualities. 72 Peacoats
N ow available in the Virtual Showroom.
74 FW24 suits
M enswear has generally become more c asual, but the suit remains in style.
92 Autumn-winter capsule
T he items you’ll definitely need in your s tore this fall and winter.
102 Festive season
H elping your customers make their own best impression.
114 365 trousers
Fresh picks for timeless separates.
120 Design linings
Feeling lucky? Try a gambling or A merican dollar motif.
122 Ties
T hree new FW24 tie qualities, as rich in texture as they are in colour and design.
124 Pocket squares
T he easiest way to infuse your outfit w ith some extra personality.
126 Winter weddings
Embracing the romance of the c older season.
142 Fast-tracked orders n a hurry? Have your order fast tracked.
144 Celebrate seersucker!
E xpanding your collection of 365 a nd 365-Seasonal colours.
146 Preview SS25
E xciting developments that continue to blend elegance with innovation.
From inspiration to creation
As you well know, at Atelier Munro we consider clothing to be a highly individual matter: curated to your taste, tailored to your form, crafted exclusively for you. A means of manifesting character. But we also believe in the power of collaboration: that we’re stronger together, that teamwork makes the dream work. By which we mean together with you and with our Brand Ambassadors.
These Brand Ambassadors bring our label to the attention of a larger audience, helping generate the appreciation our concept deserves and introducing even more men to us and our retail partners. For example, we couldn’t be more proud to announce our partnership with the Amsterdam-based football club AFC Ajax . Not only is this club one of the Netherlands’ best, they’re also a true embodiment of the conviction that teamwork is essential to achieving our goals. Additionally, we’re thrilled to be joining forces with a group of five top Canadian NHL players — including Mark Giordano, Andrew Mangiapane and Tyler Bertuzzi — who will unite as ‘The AM Team’ for a special capsule collection.
Other inspiring Brand Ambassadors in the pipeline for FW24 include the internationally renowned astronomical watchmaker Christiaan van der Klauw, the star restaurant and hotel chain Nobu in Toronto, the popular Amsterdam XNRGY padel club, the celebrated cultural music centre TivoliVredenburg in the Netherlands and more! This motley crew reflects our inclusive mindset and desire to represent a broad range of distinctive, ambitious and charismatic men, backgrounds and experiences. And it underscores that, when we work together, we become stronger, smarter and more capable — which, right there, forms the heart of our goal for FW24, a season we fully expect to be our best yet !
Turning our attention to (y)our FW24 fabrics: together with this magazine, we trust your brain will soon be spinning with
myriad possibilities for new creations and styling. Importantly, the following pages will also help you communicate that passion to your customers by providing concrete facts and details about the technical side of your newest items and seasonal textiles (hint: think soft flannels, luxurious blends with cashmere or baby alpaca , Japanese wool and many more).
After all, your expertise as a sartorial specialist is crucial to inspiring and attracting a loyal customer base. That's also why we've created an autumn-winter capsule (p. 92) to help you effortlessly curate your ready-
made essentials for the coming months, ensuring your store is optimally stocked and buzzing. These items should also boost your appeal to a younger crowd, who are showing increasing interest in custom-made clothing as a form of self-expression but may be more enticed by a gradual approach.
Perfect for both your capsule collection and full customisation are your many styles of knitwear, now made exclusively in our very own knitwear atelier located in Umbria, Italy (p. 24). Just in time for transitional temperatures, this season also brings your new full zip with baseball collar closure (p. 32), full button with shawl collar closure (p. 30) and the new design option of a wide ribbed collar, hem and cuffs (p. 34). Likewise, your festive staples (p. 10) are also highly suited to custom- and ready-made, which you’ll want to order well in advance of the holiday frenzy. And don’t forget that virtually every item can now easily double as a TryOn
Another noteworthy development includes the new ability to choose an overcoat fabric for your lightweight jackets and two-way zip vests, allowing you to create the optimal mix of style and performance (p. 62-69). Plus, we’re bringing you enhanced reliability and quicker delivery times
for all your chinos, 5-pockets and jeans as your orders shift to our new state-of-the-art pants atelier (p. 48).
We’re also incredibly proud of — and can't wait for you to experience — the fruits of (y)our reimagined AM seasonal campaign. Inspired by the Swiss Alps, where luxury lifestyles and weatherproofed dressing intersect, your FW24 images showcase elevated outfits with versatile layers in a wide range of the highest-end winter fabrics. From comfort staples to formal wear and everything in between, keep an eye on your inbox for more information about the launch of these stunning new marketing materials.
Want to see all your new items, fabrics and design options in action? Stop by our showrooms in New York and Amsterdam. Need a hand or just want to bounce some ideas around? We’re just a call or email away! We can’t wait to help you conquer the upcoming season however we can — and to continue changing the world of menswear together with you, one custom garment at a time.
Cheers and talk soon,
Team Atelier Munro
FW24 seasonal campaign
Partnership with the Amsterdam-based football club AFC Ajax
17-24 July 2024
20-22 July 2024
3-6 August 2024
signature collection
Alpine-inspired layering.
For this season we drew our inspiration from the Swiss Alps, where luxury lifestyles and weatherproofed dressing intersect. Emphasising the concept of elevated layers, your FW24 signature collection features everything from hyper-flexible comfort staples to formal winter statement pieces
Launching alongside our new campaign in early September, these images (and many more) will be available for download in the Virtual Showroom to give your marketing endeavours a serious boost. Showcasing head-to-toe ensembles crafted only from the highest-end seasonal fabrics, including fine flannels, soft cashmere, premium wool and versatile corduroy, in colours ranging from warm neutrals to deep greens, blues and burgundy.
Refined leisure
LMC0052
MKC1104
MKC1152
Knit leisure pants: MKC1104
SUE06
Utility jacket: MJ0621
Two-way zip vest: Blazer25 Shirt: MSHC0346
Trousers: FLS12008
Shoes: SUE03
Utility jacket:
Knit full-button:
Knit T-shirt:
Knit full button with shawl lapel: MKC1055 Shirt: MSHC0396
Knit T-shirt: MKC1151
Trousers: FLS12008 Shoes:
Coat: MC0003
Suit: Trouser004
Two-way zip vest: Trouser004
Knit hoodie with zip: MKC1025
Knit T-shirt: MKC1152
Shoes: SUE01
Autumn vibes
Quilted vest: FLS12003
Jacket: MJ0634
Knit turtleneck: MKC1095
Jeans: MWA012
Shoes: GRC02
Lightweight jacket: MJ0639
Knit crewneck: MKC1103
Pocket square: PFL006
Jeans: MWA015
Shoes: SUE06
Black & whites
Suit: MS0836
Shirt: MSHC0119
Pocket square: MSHC0119
Tie: TGR014
Shoes: PAN01
Suit: MS0835
Knit turtleneck: MKC1079
Pocket square: TGR014
Shoes: SUE01
Jacket: MJ0615
Knit turtleneck: MKC1041
Pocket square: TGR014
Trousers AMS15004
Shoes: SUE01
Jacket: MJ0627
Shirt: MSHC0309
Pocket square: MSHC0309
Tie: TFL003
Trousers: FLS12003
Shoes: SUE01
On the town
Jacket: MJ0631
Knit turtleneck: MKC1078
Trousers: AMS15009
Pocket square: TGR006
Shoes: PAN05
Overcoat: LMC0056
Suit: MS0849
Knit turtleneck: MKC1043
Pocket square: PFL008
Shoes: SUE09
Cosy neutrals
Suit: MS0838
Knit turtleneck: MKC1042
Knit full zip: MKC1043
Overcoat: LMC0045
Suit: MS0840
Knit turtleneck: MKC1042
Pocket square: PFL006
Shoes: SUE06
Utility jacket: MJ0619
Knit polo: MKC1044
Knit mock neck: MKC1125
Trousers: COT50
Shoes: LIS03
zip vest: MJ0627
MKC1032
MKC1032
Leisure
MKC1032
Lounge
Two-way zip vest: MS0838
Knit turtleneck: MKC1084
Knit full button bomber: MKC1043
Leisure pants: MKC1043
Quilted vest: FLS12005
Knit turtleneck: MKC1042
Knit full zip: MKC1099
Leisure pants: MKC1099
Two-way
Knit hoodie with zip:
Knit turtleneck:
pants:
Festive
MSHC0267
Pocket square: MSHC0267
Bow
TTUX003
Tuxedo trousers: Tuxedo03
Shoes: VLVT002
Tuxedo jacket: Velvet02
Shirt:
tie:
Tuxedo jacket: MJ0647
Knit turtleneck: MKC1079
Trousers: Tuxedo04
Pocket square: PCT001
Shoes: PAC01
Tuxedo jacket: Velvet07
Shirt: MSHC0144
Pocket square: MSHC0144
Bow tie: TTUX006
Trousers: Tuxedo02
Shoes: VLVT001
Italian-made knitwear
100% custom & crafted in our own atelier.
As we announced at the Pitti last January, we recently reached a significant milestone on our journey to becoming the world’s best crafter of custom menswear: we’ve acquired our own esteemed knitwear atelier in Umbria, Italy. In addition to the advantages this in-house manufacturing brings to us, we are now also able to provide you with extra:
01
Reliability
Our hands-on approach to quality control allows us to better ensure that each product meets your exact standards and specifications.
02
Faster delivery times
Direct control over production enables us to produce more quickly and provide more reliable delivery schedules.
03
Innovation
Increased control over the production process means we can enhance product design, introduce new products and accelerate processing times as needed.
Our atelier distinguishes itself through its use of 3D knitting machines, creating a more luxurious appearance by eliminating seams.
We also chose this 3D-circular knitting technology because of its reduced environmental impact Instead of knitting each section separately and sewing the garment together at the end, specialised machines knit the yarn directly into the final customised form. After the main body is complete, only the neckline and other details such as pockets require sewing. Not only does this result in very little error and waste, it also shortens the total supply chain, decreasing consumption of water and energy.
Now that we’re in the driver’s seat, our goal is to further reduce our environmental impact by eventually running on 100% renewable energy. Stay tuned for more details!
Knitwear
The ultimate blend of comfort and style.
By now you know that quality knitwear is versatile enough to be worn all year long, but there's no denying its extra appeal when temperatures drop. Whether you need an adaptable top layer, a chic underlayer or prefer to rock your knitwear solo, these relaxed yet refined garments are available in various colours, textures and weights. To help you both get more creative with styling options and better respond to temperature shifts.
Turn the page to get inspired for your next seasonal look and learn all about (y)our latest knitwear developments, including your:
. New closure: full button with shawl collar
. New closure: full zip with baseball collar — i.e., a soft and elegant version of the modern bomber jacket
. New design option: ribbed collar, hem & cuffs (‘standard’ or ‘wide’)
. New closure: 6.5 cm mock neck — to expand your range of options beyond the original 5.5 cm mock neck
. New crew neck closure names: starting now, the name of your ‘crew neck slim’ closure has been changed to ‘crew neck 1.8 cm’ and your ‘crew neck wide’ closure to ‘crew neck 3.0 cm’
. New v-neck closure names: starting now, the name of your ‘V-neck slim’ closure has been changed to ‘V-neck 1.8 cm’ and your ‘V-neck wide’ closure to ‘V-neck 3.0 cm’
Looking for an informal, chunky-knit winter alternative to the jacket? Then this new closure should do the trick. Providing extra warmth and a distinctively look, you’ll find the full button with shawl collar easy to style with jeans or corduroy trousers.
. Available yarn qualities: pure cashmere, wool & cashmere
. Available knit types: double yarn solid, half English rib, cable
New closure: Full zip with baseball collar
Customise your knitwear
Offering a fresh new casual option for your weekends and more laid-back ensembles, this closure amounts to a comfortable and refined take on the modern bomber jacket. Effortless and ideal for your most relaxed moments with a pair of (matching) leisure pants — the latter of which are exclusively available in single-ply pure cashmere and wool & cashmere.
. Available knit types (all): single yarn solid, double yarn solid, half English rib, cable
New design option:
Ribbed collar, hem & cuffs
(‘standard’ or ‘wide’)
Customise your knitwear
Create an instant cold-weather twist with a wide ribbed collar, hem and sleeve cuffs — perfect for crafting a slightly rough, more casual look with a subtle yet distinguishing accent. Or stick to the original four-season width by choosing the ‘standard’ option instead.
. Available models: turtleneck, crew neck, mock neck, half-zip, full-zip
. Available yarn qualities: pure cashmere, wool & cashmere
. Available knit types: double yarn solid, half English rib, cable
All other models, yarn qualities and knit types will continue to have the standard-width ribbing along the collar, hem and cuffs.
FW24 jackets
Seasonal highlights
Simply switch up the styling for a whole new look.
For the cooler months, every man needs a versatile statement piece that can take him from professional settings to a holiday party or casual night out, while also providing extra warmth, depth and texture. Specially crafted from the world’s most exquisite fibres, (y)our 44 new seasonal jacket fabrics provide just that in extra-soft blends of cashmere, baby alpaca, silk and a wide range of premium woo l.
Luxurious textured jackets
Fabrics specifically crafted for jackets can afford to be slightly heavier and more textured than those for suits, which is exactly where these FW24 gems shine. With a somewhat coarser appearance and playful use of depth, you’ll be naturally inspired to mix and match these statement pieces with your existing wardrobe staples.
Baby alpaca and merino wool blend
Combining a cashmere-like softness with an earthy brown houndstooth and chestnut brown overcheck, this luxurious seasonal blend can create an elevated utility look when combined with patch pockets and a 5-button closure — or the epitome of sophistication when made with your classic notch lapel and styled with a crisp white button-up and tie.
Ingeniously woven on traditional shuttle looms, this mulesing-free, RWS-certified Jersely® wool with stretch is made in Italy by Loro Piana and boasts a texture and elasticity similar to that of a jersey knit, while still maintaining all the resilience of a classic weave. Available while supplies last in one taupe and one dark blue, further enhanced by a micro-dot pattern created by alternating lighter warp and darker weft yarns.
Go full-on contemporary by having your utility jacket and two-way zip vest crafted in the same premium fabric, for example, in your dark blue Jersely® wool. Complete the look with a range of navy or midnight blue separates, such as your turtleneck, drawstring chinos with cargo pockets and mid-top city loafers.
Utility jacket with buttons: MJ0627
Two-way zip vest: MJ0627
Knit turtleneck: MKC1077
Drawstring chinos: MC018
Shoes: LIS10
MJ0610
Stretch wool
Winter wool jackets
While the weight of a fabric doesn’t say everything, it’s safe to say that heavyweight wool (≥ 280 grams) remains a cold-weather classic — and rightfully so. In addition to providing exceptional warmth and insulation, its resilient structure and rich, luxurious drape are uniquely poised to help you brave the icy chill in comfort and style.
Worsted wool
Ever wondered what the term ‘worsted’ actually means? Harking back to its 12th-century origins in the English village of Worstead, the term refers to the exclusive use of long-staple wool fibres that have been combed and tightly spun into fine, smooth yarns (whereas fuzzier ‘woollen’ yarns are carded and made from shortstaple fibres). Crafted with natural stretch and an ultra-milled finish, this light grey houndstooth with camel windowpane is extra soft, durable, compact and weighs in at a robust 340 grams — making it ideal for any winter jacket style.
Introducing another beautiful merinobased basketweave, this time with a subtle tonal windowpane and 7% cashmere for extra luxury and warmth. Featuring an extremely soft handfeel, heavier weight and made with sleek, mulesing-free S130 merino wool that’s also been OEKOTex certified to ensure the absence of harmful substances.
Available in the seasonal colours of evergreen and autumn red, this fabric’s iconic basketweave with natural stretch adds to its inherent breathability and distinctive elegance. Composed of winter-weight yarns made from 90% wool and 10% specially textured ‘flamed silk’, used to further enrich its three-dimensional look.
2.5-button jacket: MJ0623
Knit mock neck: MKC1090
Pocket square: PLE589
Trousers: AMS13062
Shoes: SUE03
Merino wool and cashmere
Merino wool and silk with natural stretch
Exquisite seasonal jackets
In the industry, it’s already rare to come across S170 merino wool, but it’s of course even more rare to encounter one that is also mulesing-free, RWS-certified and mixed with 7% of the highest quality cashmere. Made in Italy by Loro Piana as part of their Cashmere Wish® series, this unparalleled quality is now ready to be transformed into your next seasonal masterpiece.
On the lower end of heavyweight (280 grams), these two stunning checked houndstooths and one sophisticated glencheck combine natural stretch with the extremely soft, warm and fluid hand of S170 merino wool mixed with cashmere. Bringing you the ultimate in luxury and comfort.
In addition to being one of the softest jacket fabrics in our collection, this unusual houndstooth with windowpane boasts a truly unique pattern. Well paired with a mock neck and flannel trousers, plus a handstitched pocket square and taupe suede bluchers for even more sartorial flair.
Merino wool and cashmere with natural stretch
MJ0637 MJ0606
2-button jacket: MJ0611
Knit mock neck: MKC1043
Pocket square: PFL008
Trousers: FLS12004
Shoes: SUE06
Baby alpaca-blend jackets
Every bit as rare and luxurious as their FW24 suit counterparts, your 10 new seasonal baby alpaca blends for jackets offer a thicker texture and equally warm, exquisite softness. Perfect for creating a cool-weather staple that can go understated or bold, depending on your choice of styling.
Baby alpaca and cotton blend
Made with a lavish amount of baby alpaca (80%) in a uniquely chunky twill weave, the natural finish, three-dimensional organic look and soft, core-spun yarns of this seasonal merlot-coloured blend combine to create the ideal ‘sweater jacket’. Easy to style with a S120 jersey shirt and flannel trousers, chinos or jeans.
Stretch wool and baby alpaca blend
Featuring natural hues and a pleasant, fullbodied weight, this large, robustly woven glencheck stands out for its soft touch and exceptional comfort, even before you consider its added touch of stretch. An excellent choice for both your traditional and informal makes.
Wool and baby alpaca blend
Jackets provide a canvas for unique textures in a way few garments can — which is precisely the charm of this cosy winter blend crafted from mulesing-free, two-ply flamed wool, plush baby alpaca and added technical yarns for increased resilience. Crafted in ivory with light grey gingham checks to strengthen its classic yet contemporary feel.
Dress chinos: MC032
Shoes: SGC05
Utility jacket with buttons: MJ0618
Knit turtleneck: MKC1139
What's up now?
State-of-the-art pants production facility
Last season, we announced our latest collaboration with a state-of-the-art pants production facility for all your jeans, 5-pockets and chinos. Since then, we’ve been busy preparing the atelier for all your orders — plus laying the groundwork to provide you with improved reliability, exceptional quality and faster delivery times.
In short: it’s happening! And, as you read this, your orders are already being transferred in phases.
Jeans & 5-pockets
Return of the wide-legged silhouette
The long-overdue return to a more relaxed silhouette is well underway. Providing a ‘traditional’ masculine aesthetic that exudes equal parts elegance and ease, the wide-legged look comes in many forms: from loose down the entire leg to a more tapered fit. And when you opt for custom made, you’re of course in full control of the fabric, details and fit.
To help make any vision a reality, you can now add up to a total of 8 cm at the hem (‘1/2 hem + 4 cm’) and up to a total of 6 cm at the knee (‘1/2 knee + 3 cm’) on your preferred style of legwear. Available for all fabrics featured in your jean and 5-pocket collections: from broken twill and moleskin to stretch cotton and denim.
New design option: Classic (single belt loop)
Customise your jeans and 5-pockets
Introducing the option of a single belt loop at your waistband’s centre back, for an extra-clean look.
New names for ‘classic’ and ‘comfort’ waistband design options
In line with recent updates, the ‘classic’ and ‘comfort’ waistbands will now be called ‘classic (V belt loop)’ and ‘comfort (V belt loop)’, better reflecting their inclusion of a V-shaped belt loop at the waistband’s centre back. Providing a nice sartorial detail and extra stability for your belt, especially in larger sizes when there's a greater distance between loops.
Recap of available fabric qualities
Jeans, 5-pockets & chinos
With the wide range of fabrics currently available in your 365 pants collection, an occasional refresher is always a good idea. To spark inspiration and help you guide each customer in creating his own unique piece, we’ve compiled a list of your nine basic qualities:
Stretch cotton
Soft, comfortable and woven with added stretch, this is your go-to fabric for reliable, year-round use (1).
Corduroy
Slightly heavier than your broken twill, this fabric is made by shearing alternating rows of tiny woven loops, resulting in its iconic ribbed pile. Now also available in one new 365 shade of black (2).
Moleskin
Considered a heavy cotton, this cosy fabric is sheared to create a soft, suede-like finish. Now also available in one new 365 shade of black (3).
Fine twill
A lighter option that’s ideal for spring and summer, this fabric drapes well and features a slightly soft yet crisp touch. Perfect for a slim fit thanks to its composition with 2% stretch (4).
Broken twill
Woven in a distinct zigzag pattern, this fabric is slightly heavier than your fine twill and thus wellsuited to the cooler months, while still remaining versatile enough for year-round use (5).
Washed selvedge denim
Combining the look and softness of prewashed denim with the perfect and prestigious selvedge finish that can only be crafted on a traditional shuttle loom. With a touch of stretch for added comfort (6).
Washed denim
Woven with a touch of stretch for added comfort and pre-washed to achieve the softness of jeans that have been worn for years (7).
Super-stretch denim
Our most comfortable option of them all, this quality features superior stretch and a superlight weight of 9 oz. (while traditional denim weighs in at 11-13 oz). Made from a soft twill cotton blend (8).
Raw selvedge denim
Widely considered the most exclusive and premium denim available today. Selvedge denim can only be produced on a traditional shuttle loom, which naturally creates its tightly bound and neatly finished ‘self-edging’ (9).
365 & 365-Seasonal shirts
Ticking all the (seasonal) boxes
Light, soft, warm, breathable and low maintenance — your new shirt fabrics are ideal for layering under a suit or paired with jeans for casual comfort throughout the colder months. Simply flip the page for details on a few of your 12 new smart-casual additions, including one new 365-Seasonal and new colours for your 365 flannel, piqué knit, modal-wool blend and high-stretch performance knit qualities.
Plus, from this season onwards:
. New extended size range: introducing shirt sizes (EUR) 47, 48, 49 and 50 to your ‘Slim 2.0’ fit. Available now for a small surcharge (due to greater fabric usage).
Cotton flannel shirts
Made from 100% organic cotton with a cosy brushed finish on both sides, these five additions to your 365 cotton flannel collection are soft and warm to the touch, plus laid-back and sartorial thanks to their soft, muted colours. Perfect for a smart-casual style with jeans or chinos, and now also available in cream, navy, and chambray shades of sky blue, stone grey and dark forest green.
Beyond their use under a suit or jacket, flannel shirts like this sky blue chambray cotton flannel offer plenty of soft and cosy versatility — for example, with a two-way zip vest in dark blue technical fabric, dark blue stretch jeans and dark brown suede Chelsea boots.
2-way zipper vest: Blazer15
Shirt: MSHC0397
Jeans: MWA003
Shoes: SUE02
Wool-lyocell
Introducing three new mélange colours to your collection of piqué knits, now also available in charcoal, light grey and taupe. Featuring an elegant sheen and soft breathability, the stretchy honeycomb texture and more relaxed feel of this ZQ-certified merino wool and Tencel™ (lyocell) blend makes for the ultimate wearing pleasure.
365-Seasonal
Made from exclusive New Zealand merino wool that is not only extra fine thanks to its S120 quality but also more sustainable and animal-friendly given its ZQ certification, this shade of deep wine red forms the perfect complement to the season’s rustic colour palette. Crafted as a jersey knit to create extra comfort and softness while minimising wrinkles.
Trousers: Trouser007
Shoes: FIC01
S120 merino jersey
Shirt: MSHC0407
Hybrid outerwear
Why combine your two-way zip vest and lightweight jacket styles with a more robust (over)coat fabric? To create an ideal transitional garment, blending classic style with peak performance.
With a curated selection now at your fingertips, from luxury blends of wool and cashmere to wind- and water-repellent technicals, we recommend sizing up to ensure this hybrid style’s wearability over a traditional jacket and/or chunky knitwear
Technical lightweight jacket
Mixing your informal utility design options with a technical fabric is one sure-fire way to realise sleek and practical protection from the elements — great for keeping you warm, dry and light on your feet in the unpredictable weather of autumn and spring, before serving as an extra insulating layer in the depths of winter.
Case in point: this 'grape-leaf green' technical fabric is utilitarian in its water-repellent properties and easy-on, easy-off zip closure with snaps, while also delivering a modern aesthetic thanks to its slanted welt side pockets (new!) and minimalist lightweight jacket construction. For a seamless transition from city streets to professional office settings.
Technical two-way zip vest
Providing increased versatility in changing temperatures, the vest adds a layer of insulation with no additional bulk and full freedom of movement thanks to its lack of sleeves. When crafted from a weatherproof fabric, your vest also acts as a shield from the wind and rain, whether over your shirt on a mild day or over your jacket for extra warmth.
For example, this technical midnight blue cotton blend transforms into a smart-casual windbreaker when crafted as a two-way zip vest with sporty vertical zip chest pocket and slanted welt side pockets with zip. The result is a fresh utility look with optimal functionality and style.
Wool and woolcashmere coat fabrics
Whether you opt for a rich pure wool or deluxe high-end blend with cashmere, your traditional overcoat fabrics clearly transform your twoway zip vest and lightweight jacket styles from indoor staples into an outerwear alternative.
Exceptional in their sophistication and protective functionality, these pieces not only effortlessly transition from leisure to smart-casual wear, they also provide you with versatile options for changing weather or for adding extra warmth under your overcoat in sub-zero temperatures.
For hybrid lightweight jackets and two-way zip vests.
In addition to expanding your range of colours, we're also looking to add even more qualities in the months to come. Stay tuned for updates! We're looking to add even more qualities in the months to come.
For extra versatility, warmth and style throughout the cooler months, this construction features a button closure, stand-up collar, slanted welt side pockets and inner padding sourced from 100% ‘ecodown’ (recycled PET bottles).
Quilted vest
Now including all colours of your three available 365 qualities: faux suede, flannel and technical waterrepellent peach skin.
Peacoats
Now available in the Virtual Showroom
You can now create this classic, more casual overcoat style with just one click : double-breasted with peak lapels, a shorter length for easy movement and slanted welt pockets for a navy look. Ensuring a dapper ensemble, even as temperatures drop.
FW24 suits Seasonal
highlights
Menswear has become more casual in recent years, but the suit remains in style: increasingly unconstructed and nonchalant, but every bit as sophisticated and sharp.
In addition to excellent craftsmanship and fit, the key lies in choosing an impeccable, seasonally appropriate fabric — for which each of (y)our 52 new seasonal suitings is an exceptional candidate. Available while supplies last in warm, luxurious and richly coloured blends of wool and cashmere, baby alpaca, flannel and more.
Wool-cashmere blend suits
Cashmere embodies everything we desire in a winter garment: it’s cosy, soft, breathable and extremely luxurious. With this in mind, we've curated (y)our FW24 collection to include your biggest-ever range of cashmere-blend suitings, offering a total of 11 opportunities for crafting your next sartorial masterpiece.
Brushed wool and cashmere blend
Cashmere is already known for being soft, but the brushed finish of these beauties makes them irresistibly softer. Versatile enough to be worn in formal, smart-casual or even festive settings. Available in one beige glencheck, one subtle stone grey chalk stripe and one dapper sky blue.
This fabric’s specialty weave makes it your only stretch cashmere blend this season sans the use of elastane. Combining incredible softness, maximum comfort and a surprisingly light and breathable 200-gram weight with an appealing chocolate brown and petrol glencheck.
Wool and cashmere stretch blend
Ultra-modern in its wool-based composition with 7% cashmere and 3% stretch, this off-white chalk stripe still manages to be charmingly vintage thanks to its rich base hue of ginger brown. Plus, this fabric is one of our favourites for a seasonal informal jacket with matching drawstring trousers.
Double-breasted jacket: MS0823
Turtleneck knit: MKC1047
Pocket square: PFL005
Trousers: MS0823
Shoes: SUE06
Wool and cashmere with natural bi-stretch
Wool-cashmere blend suits
Featuring a textured look, soft hand and cosy flannel finish, these fabrics are all made in Italy by Loro Piana as part of their Favola® blend of 95% premium wool and 5% cashmere. Classic, elegant and sourced with the utmost care for animal welfare (i.e., RWS certified and mulesing-free).
Wool and cashmere
Each weighing a rich 320 grams, these five exceedingly soft and dignified FW24 suitings are sure to win you over, be it for an informal style or traditional construction. Available while supplies last in two chalk stripes, two neutral checks, and one black and white micro-houndstooth.
Combining your luxurious black and white Favola® micro-houndstooth with a range of black accents is one foolproof way to achieve the dark and handsome look , as pictured here with a black polo in cashmere & silk, black grenadine pocket square and black grain-calf leather Chelsea boots.
Trousers: MS0835
Shoes: GRC01
2.5-button jacket: MS0835
Knit polo: MKC1079
Pocket square: TGR014
Baby alpaca-blend suits
'Baby alpaca' refers to the ultra-fine hair obtained from the animal’s very first shearing, accounting for only about 1.5% of all alpaca fibre production. Hence, these seasonal blends are not only rare, but also highly prized for their incredible softness, warmth and durability — attributes that are then further enhanced by their naturally breathable, anti-static and hypoallergenic properties.
Lightly felted and with an attractive mélange effect, the 58% baby alpaca in these three glenchecks and two stripes makes this modern blend with mulesing-free wool a credible alternative to cashmere. Highly recommended for all suit styles, including your informal constructions.
In natural mélange shades of taupe, this innovative chalk stripe features just enough linen (11%) to achieve added durability and a unique, dynamic texture.
Ready for your formal to casual winter suits in a cosy seasonal weight of 340 grams.
Baby alpaca and merino wool blend
Baby alpaca and linen blend
2.5-button jacket: MS0818
Mock neck knit: MKC1101
Pocket square: PFL008
Trousers: MS08018
Shoes: SUE06
Flannel suits
Flannel boasts a rich history, having evolved from its early origins in 16th-century Wales and Scotland into a modern menswear staple loved for its warmth, versatility and durability. With 10 new seasonal flannels and two new 365s to choose from, we love these winter favourites for their timeless elegance and ability to easily be dressed up or down.
For the more outspoken gentlemen among us, these five characteristic patterns in understated seasonal colours have been woven to achieve natural two-way stretch with a napped flannel finish, from luxurious yet durable S130 merino wool. Great for even the coldest of days — especially when paired with knitwear or an elegant flannel shirt — but also highly wearable in autumn and early spring thanks to their versatile four-season weight.
Technical flannels
Expertly made in Italy by Loro Piana, these T-way® fabrics combine twoway stretch and 4% elastane with technical fibres and mulesing-free, RWS-certified wool. Crafted as a classic twill with a flannel finish to provide you with supreme comfort, impeccable style and outwear-like functionality. Specially selected for FW24 in four seasonal colours.
Marrying the classic look of a chalk stripe with the modern shade of petrol, this S130 bi-stretch flannel exemplifies this quality’s timeless mix of tradition and innovation Deftly styled with a silver grey turtleneck in wool & cashmere, a pocket square in light grey with a handstitched edge and bluchers in dark grey suede.
Pocket square: PFL021
Trousers: MS0829
Shoes: SUE08
S130 bi-stretch flannels
2.5-button jacket: MS0829
Knit turtleneck: MKC1101
Corduroy suits
Named for its signature parallel 'cords', the ribbed texture of corduroy first became widely popular in the 1960s and 70s among intellectuals, artists and free spirits. Today, a corduroy suit makes for an elegant yet rugged smart-casual look that can also easily be worn as separates. Offering extra warmth without excess bulk thanks to its tightly woven fibres.
MS0862, MS0841 & MS0815
Piece dyed with a washed finish, the 2% stretch added to these otherwise pure cotton corduroys combines uncompromising comfort with a slightly worn, vintage look. Available for your dandiest dressers in one shade of mauve and one bone, and for even the most reserved gentlemen in one discrete navy.
Knit full-zip: MKC1048
Knit crew neck: MKC1048
Drawstring trousers: MS0815
Shoes: SUE06
The 5-button utility jacket with drawstring trousers is a natural match for your stretch cotton corduroy suits: practical, laid-back and highly sartorial. Pictured here with a full zip and crew neck, both in dark taupe pure cashmere, and parajumper boots in taupe-coloured suede. Utility jacket with buttons: MS0815
Stretch cotton corduroy
New design option: Low gorge
Customise your jacket
To help you achieve a certain style and/or proportions. Now available for all lapel types, with exception of the shawl lapel.
design
New makes: Unconstructed+ and Full canvas+
Customise your MIT suits and jackets
Available with just one click in the Virtual Showroom, you can now add a handmade buttonhole to the lapel of your Made in Italy suit or jacket simply by opting for either of these two new makes — helping you and your customers take your sartorial style even further. This means that for buttonholes, your options are now:
. MIT Unconstructed/Full canvas: machine-made buttonholes only
. MIT Unconstructed+/Full canvas+: handmade buttonhole on the lapel only
. MIT Unconstructed hand finished/Full canvas hand finished: handmade buttonholes on the lapel and centre-front closure
Autumn-winter capsule
It goes without saying that we love custom made, but we all know that some garments and accessories give you just as much mileage when purchased as instant ready-made. Or the difference is so minimal that the convenience of having them stocked and ready makes them an appealing solution.
To set yourself up for maximum success, the following pages showcase a variety of seasonal themes and their most popular instant ready-made pieces — i.e., the items you’ll definitely need in your store this fall and winter. Head to the readymade module in The Virtual Showroom to place your orders today (and don’t hesitate to reach out to your consultant if you need assistance)!
Reminder: by copying the fit tools and/or design options from a previous order, every ready-made item can now easily double as a TryOn
Neutral staples
01 Car coat in light grey mélange wool-cashmere twill (LMC0051) | 02 Beanie and scarf in off-white pure cashmere (MKC1042) 03 5-pockets in light sand stretch cotton (MC008) | 04 Turtleneck in off-white wool & cashmere (MKC1102)
Shirt in white cotton piqué knit (MSHC0176) 06 Mid-top city
(LIS08)
07 Two-way zip vest in sand-coloured stretch flannel (Blazer25) | 08 Shirt in light sand mélange cotton piqué knit (MSHC0282) 09 Beanie and scarf in light heathered grey pure cashmere (MKC1040) 10 Turtleneck in heathered grey pure cashmere (MKC1139) 11 Jeans in grey stretch denim (MWA009) 12 Lightweight jacket in sand-coloured stretch flannel (Blazer25)
Festive essentials
01 Tuxedo jacket in black wool-mohair barathea (Tuxedo02) | 02 Bow tie in black satin (TTUX005) | 03 Pocket squares in black, wine red and mid-grey silk (PSI032, PSI025, & PSI031) | 04 Cummerbund in black satin (TTUX005) 05 Tuxedo shirt in white compact cotton poplin (MSHC0102) | 06 Tuxedo trousers in black wool-mohair barathea (Tuxedo02)
07 Tie in black silk (TSI022) | 08 Shirt in black cotton poplin (MSHC0072) | 09 Bow tie in dark green cotton velvet (TVLV005) | 10 Plain-toe loafers in black patent calf leather (PAC01)
Marketing tools
With a range of high-quality digital images available in the Virtual Showroom from September, you can start using (y)our new seasonal marketing tools to boost your sales and promote the new collection.
From this moment, you will be able to start your FW24 email campaigns, social media promotions and online advertisements. Need images for your printed (in-store) marketing materials? Contact your customer operations specialist for special high-resolution files.
Cheers to a new season of promotional adventures!
Festive season
When it's time to celebrate, you’ll need (get!) to weigh your sartorial options: what to wear to a holiday dinner out? A professional gala? On New Year’s Eve? And what about when the dress code is black tie?
Luckily, (y)our tuxedo & event collection has everything you and your customers need to make your own best impression (emphasis on your own).
Of course, we’re also here to help every step of the way. Have a question or want some inspiration beyond the next few pages? Don’t be shy! And remember to order your instant ready-made collection on time for guaranteed delivery well in advance of the holiday frenzy (pro tip: pick a date to place your orders and mark it on your calendar right now).
Plus, new from this season onwards:
. Three 365 Event ties: pure silk ‘black-tie worthy’ jacquard weaves in one black and two blacks with silver
Twist on traditional
Don't be afraid to reinterpret the classics! As this dinner jacket in purple stretch cotton velvet shows, a slightly daring fabric can make for a sophisticated statement when tailored to obvious perfection. Our advice: keep the rest understated by adding only a white compact cotton poplin tuxedo shirt, black stretch wool twill tuxedo trousers, a black satin bow tie and black velvet plain-toe loafers.
Tuxedo jacket: MJ0647
Tuxedo shirt: MSHC0102
Bow tie: TTUX005
Pocket square: MSHC0102
Tuxedo trousers: CR006 Shoes: VLVT001
Double-breasted jacket: MS0858
Shirt: MSHC0102
Tie: TWED018
Pocket square: MSHC0102
Trousers: MS0858
Shoes: SUE01
An elevated choice
When you want to make an entrance without being overly flashy, a double-breasted suit crafted in a chic yet understated colour and pattern is sure to please, for example, in this dark blue S130 Solaro herringbone with natural bi-stretch. Enhance its sophistication even further by finishing the look with a white cotton compact poplin shirt, black silk jacquard tie and black suede plain-toe loafers.
The classic tuxedo
When the occasion calls for timeless elegance, a well-executed classic needs no justification. Crafted as a two-piece tuxedo suit in our bestselling black barathea blend of wool and mohair with a black satin bow tie, this ensemble practically styles itself with a white cotton pinpoint tuxedo shirt and black patent calf leather tuxedo shoes.
Tuxedo jacket: Tuxedo02
Tuxedo shirt: MSHC0231
Bow tie: TTUX005
Pocket square: MSHC0231
Tuxedo trousers: Tuxedo02
Shoes: PAC01
365 Event ties
The most formal affairs call for the most exquisite accessories — which, for your black tie ensembles, could mean any of your three new 100% silk jacquards.
Offering an extra element of elegance and visual depth in one black checked weave, one black and silver micro-design, and one striking black and silver chequerboard. Perfect for the festive season and now always in stock.
New design options: Tuxedo waistband & gallon stripes
Customise your tuxedo trousers
Enhance your festive look with your choice of waistband crafted in satin or Ottoman to match your tuxedo details — an option we're calling the ‘tuxedo waistband’. This choice includes all waistband tabs, side adjusters or the extension, as applicable.
And/or opt for blind-stitched gallon stripes: inserted in between instead of on top of the outseams for a clean, modern twist on this time-honoured design detail.
Both live in the Virtual Showroom from 28 August!
365 Trousers
Fresh picks for timeless separates
Building on last season's debut of a separate trouser bunch, which has made the creation process easier than ever, we're now expanding your range by adding 22 new 365 trouser fabrics to the mix . Divided into three innovative qualities — Japanese wool, light fresco and ‘jersey feel’ — plus one new navy shade of your water-repellent technical stretch. All to help you and your customers more fully embrace the smart-casual and comfortable side of tailoring.
Jersey feel trousers
There's no escaping the prevalence of stretch fabrics in contemporary menswear — and we definitely approve! That's why we're expanding (y)our 365 trouser collection with this medium-warm, jersey-like twill blend of wool, lyocell and 5% cashmere, including a touch of stretch and technical fibres to create your new favourite casual yet refined trousers. Breathable and made even softer by their semi-brushed finish, you’ll find them in two shades of beige, two dark blues and one black.
Trousers: Trouser002
Shoes: GRC02
Japanese wool trousers
We’re thrilled to be introducing eight 365 colours of a brand-new, densely woven gaberdine uniquely crafted in Japan. Its combination of fine 18.5-micron Australian merino wool in the warp with coarse 26-micron wool in the weft creates a resilient fabric with a moderately dry touch and uncommonly cool feel — like a mohair blend, despite being 100% wool. Offering a sense of luxury with a vintage twist, especially in combination with the new ‘high waistband with extension’ design option added last season.
Light fresco trousers
Again presenting eight 365 colours to choose from, the open weave of this beautiful pure wool allows the body to breathe while also reducing wrinkles and featuring a touch of natural stretch for extra comfort. With great durability and a dry handfeel, this innovative textile can be considered lightweight for trousers, yet can easily be worn all year round in styles ranging from drawstring to dress.
Trousers: Trouser016
Shoes: SUE01
Trousers: Trouser010
Shoes: SUE03
Design linings
The lining of your suit is a great place to express your unique personality — and can be a great conversation starter, too.
Sports fan? Score a design with padel rackets, race cars or a polo theme. Art more your thing? Brush on a ‘van Gogh-inspired’ painting or funky 70’s vibes. Feeling lucky? Try a gambling or American dollar motif instead.
Ties
As rich in texture as they are in colour and design, we’ve thoughtfully selected each of (y)our three new FW24 tie qualities to give your seasonal looks just the right amount of sophistication and charm. Get ready for...
Eight jacquards in pure silk: natural and luxurious, with a beautiful shine, characteristic structure and versatile hues. Excellent for formal occasions in your choice of woven flowers or geometric motif.
Four bold stripes in silk & cotton: a balanced blend combining the sheen of silk with the body of cotton. Exclusively designed for us in navy blue with a range of seasonally coloured club stripes to help you make a refined statement at any formal meeting or event.
Two jacquards in silk & cotton: chic and full bodied with a pleasant jacquard texture, these ties pair well with both formal suits and casual jackets. Available for FW24 in one mixed blue micro-structure and one bright tobacco colour with playful off-white flowers.
Make sure to update your instant ready-made collection with your seasonal favourites. This not only enhances your profit margin and keeps your selection enticing for upselling, but also helps you better cater to walk-ins in search of a quick fix. Finished, as always, with your logo and delivered within 4-6 weeks.
Pocket squares
The pocket square is arguably the easiest way to infuse your outfit with some extra personality: just tuck one into your jacket’s breast pocket and presto! Formal wear with a modern touch. Available for FW24 in lustrous 100% Italian silk and various abstract prints , each with complementary-coloured edging. Including...
One petrol twill: in a large teal and tobacco-coloured abstract tile print.
Two navy twills: in one tobacco-coloured minimalist flower print and one sky blue horse-bit print.
Highly suitable for purchase as instant ready-made given their universal size, but also because they're best appreciated (and often sell themselves) in person.
Three off-white twills: in two large abstract flower prints and one abstract square print.
Winter weddings
While it's true that many weddings occur in the warmer months, a significant number of couples opt for the romance of autumn or winter instead. Embracing the colder season, these grooms often incorporate different styling elements — e.g., a three-piece suit or velvet bow tie — but are just as likely to select from (y)our bestselling ceremonial wear bunch.
Grooms have traditionally favoured classic shades of blue, grey and black, yet are increasingly apt to showcase their own unique personality and style, often influenced by regional preferences. In the US, men are more likely to choose a tuxedo, while in England many opt for the time-honoured morning jacket and trousers. In Italy, the trend is centred around the 'sprezzatura' mentality of casual elegance, often with a fun and colourful twist. And French grooms tend to strike a balance between cool and couture, while Spaniards go for a more rugged and bold aesthetic.
In other words, the range of viable options is nearly endless ! To help steer each customer towards his own ideal wedding style, the following pages can also be used as a helpful jumping-off point.
The ceremonial wear bunch
By far the easiest and most effective way to help your customer choose his wedding look: showcasing all (y)our bestselling wedding and event fabrics from recent years. Questions or ready to order this bunch for the first time? Your customer operations specialist will be happy to help.
Traditional
You can’t go wrong with timeless, 100% premium wool.
Classic, smooth, cool and crisp. Featuring a subtle two-tone effect and slight sheen in beloved hues of black, blue, burgundy and green.
Wool, silk and linen
A luxurious and breathable blend made in Italy by Loro Piana, with added stretch for extra comfort.
Available in seven earthy shades of cream, white, beige, brown and green. Perfect for an outdoor wedding, but also to match themes like romantic, vintage, rustic, garden or bohemian.
S130 Doppio’s
Ensuring an elegant, crease-resistant finish.
Made from sleek, double-twisted yarns in various twills, micro-weaves and attractive hues of sand, taupe, green, blue and burgundy.
Bold and beautiful
Eye-catching shades of wine red.
Great for autumn — and for creating a statement look any time of year. Available in three versatile qualities.
Bamboo
Soft like cashmere, with a silk-like shine and drape.
Made exclusively from the more eco-friendly cellulose fibres of the bamboo plant. Ideal for a tuxedo or dinner jacket and available as a basketweave in offwhite, navy and black.
New button colours: Mother of pearl
Customise your suits and jackets
Now also available in 'taupe semi-shiny’ and ‘taupe shiny', to elevate any (ceremonial) look.
Fast-tracked orders
In a hurry? For all suits, jackets and trousers made in atelier A or B, you can now opt to have your order fast tracked for a surcharge of $200/€180 — shortening its production time by 1-2 days, delivery by 5-8 days and ensuring express shipment as soon as your garment is ready.
Please note: offer is subject to availability due to daily processing limits and atelier holiday periods. If, at checkout, you receive a notification that our maximum fast-track capacity has already been reached for that day, you’re welcome to try again the next day.
Celebrate seersucker!
This year, America’s National Seersucker Day landed on the 13th of June: the day when all US senators wear garments made of seersucker to work. And yes, you read that right — this fabric is so iconic, it even has its own national holiday. Unusual? Certainly, but we think seersucker deserves it. Fun fact: while it’s still a classic that comes back every summer, seersucker was even more common before the rise of air conditioning, a testament to its genuine cooling properties .
Now, due to a major delay with our supplier last season, but just in time for those gentlemen in need of a last-minute summer outfit! We're expanding your 365 collection with three new 365 colours — two shades of blue and one black — and the four 365-Seasonal hues of royal blue, petrol, cognac and brown.
Preview SS25
True to form: beyond the cosy chill of the coming months lie the brighter horizons of spring, summer and the SS25 season. At its forefront are exciting developments that continue to blend elegance with innovation, ensuring your offerings will remain on the cutting edge of menswear.
For example, we’re proud to be introducing your new ‘onepiece cutaway collar’ shirt, the second in the collection alongside your original one-piece collar style, now referred to as the ‘one-piece semi-cutaway collar’. With slightly higher collar points and a simplified inner collar stand, this new, more casual version pairs effortlessly with less formal fabrics and is similarly intended for use without a tie.
Delving deeper into luxury, we’re thrilled to also be broadening your knitwear options with S160 Wish® yarn, made in Italy by Loro Piana and available from SS25 in fifteen vibrant colours and for every knitwear model (excluding only your full-button bomber, full button with shawl collar closure, beanie, scarf and leisure pants). This yarn is known for its incredible softness, with a feel and micronage comparable to high-quality cashmere. Exclusively crafted from ultra-fine merino wool responsibly sourced from Australia and New Zealand, its remarkably light weight ensures year-round comfort and unparalleled versatility.
SS25 will also see the introduction of two new knitwear design options: (1) your choice of full-contrast colour for your collar, cuffs and hem, and (2) a new, more-casual straight bottom hem for your polos and cardigans with polo collar. We’ll tell you more in the months to come.
Of course, (y)our SS25 fabric collections will also be as dynamic as ever, for example: with new SS25 colours of cotton seersucker and lightweight seasonal S170 wool with natural stretch for suits. But also with new wool, silk and linen blends for both your suits and jackets, designed exclusively for us here at Munro. And with new 365 Trouser water-repellent technical stretch colours for easy creation as a full suit or separates. Plus, we’ll be bringing you a fresh array of shirtings, from boldly striped and floral ‘resort-style’ linens to subtle summer prints and airy cotton seersuckers — all offering a refreshing blend of sophistication and ease.
To get a head start on SS25, including pre-orders for your seasonal instant ready-made collections, wedding samples and wedding-focused marketing tools, reach out to your consultant as soon as you can. All orders placed by this August will have a guaranteed delivery of December 2024! And remember that the fit tools and design options of any previous order can now easily be copied in the Virtual Showroom, allowing any custom or ready-made item to double as a TryOn
Your proud partner in the sartorial revolution, Team Munro Tailoring
