Western Resources Title Onboarding Booklet

Page 1

Topic:

1st Day Orientation with Kelley

Definition: forms.

To obtain an overview on Email, Sentric, marketing and compliance

Tasks: • • • • • • • •

Review the email system and ensure access Set up Signature Line Create email announcement (if applicable) Import contacts (if applicable) Enable phone access Sentric & Ease Login Review and sign SB133 & complaint policy forms Order Marketing materials

Discussion/Review: •

Review and ask questions if needed with manager or Kelley


Sales Rep day 1 Administrative Checklist EMAIL

Change Password/Register Ensure Access Set Up Signature Line Import Contacts (if applicable) Enable Phone Access

HUMAN RESOURCES FORMS

MARKETING

Sentric Login Ease Login (if applicable) Complaint Policy SB133 Acknowledgement Announcement Email Business Cards/Materials


SALES TOOLS Below is a list of the tools provided to our Sales Team at Western Resources Title

Intranet Rep Site

Internal resource for presentation tools, marketing pieces, and training videos & links

TitlePro247

Online 24/7 access to research properties, farms, and premium leads.

WRT Property Resource App

Mobile access to property profiles, walking farms, and calculators.

Title Toolbox

MyMTA & MTAgo

Contactually

Mailchimp

Online source with access to research properties, create live farms, and market stats.

Online source to research real estate agent production and market share.

Contact management system for organizing contacts and building relationships.

Marketing tool for scheduled emails with analytics on effectiveness.


Sales Rep day 1 Administrative Checklist EMAIL

Change Password/Register Ensure Access Set Up Signature Line Import Contacts (if applicable) Enable Phone Access

HUMAN RESOURCES FORMS

MARKETING

Sentric Login Ease Login (if applicable) Complaint Policy SB133 Acknowledgement Announcement Email Business Cards/Materials


SALES TOOLS Below is a list of the tools provided to our Sales Team at Western Resources Title

Intranet Rep Site

Internal resource for presentation tools, marketing pieces, and training videos & links

TitlePro247

Online 24/7 access to research properties, farms, and premium leads.

WRT Property Resource App

Mobile access to property profiles, walking farms, and calculators.

Title Toolbox

MyMTA & MTAgo

Contactually

Mailchimp

Online source with access to research properties, create live farms, and market stats.

Online source to research real estate agent production and market share.

Contact management system for organizing contacts and building relationships.

Marketing tool for scheduled emails with analytics on effectiveness.


Topic:

Title Insurance

Definition: “Title Insurance means insuring, guaranteeing or indemnifying owners of real or personal property or the holders of liens or encumbrances thereon or others interest therein against loss or damage suffered by reason of: a) Liens or encumbrances on, or defects in the title to said property; b) Invalidity or unenforceability of any liens or encumbrances thereon; or c) Incorrectness of searches relating to the title to real or personal property.” Tasks: •

Visit the CLTA.org site and explore all the offerings

Discussion/Review: • •

What is offered on the site? Why is it helpful?


WHAT IS TITLE INSURANCE? As real estate is the nation's largest market, its purchase and sale is essential to the health of the U.S. economy. However, these transactions are never without risk. That's why title insurance has been protecting American homeowners for more than 130 years. Overview: When a piece of real property is financed, purchased or sold, a record of that transaction is generally filed in public archives. Likewise, other events that may affect the ownership of a property are also documented and filed. These may include liens, levies, encumbrances, etc. When a buyer purchases title insurance, the title company searches these records to find (and remedy, if possible) issues that may affect the purchaser's ownership. Undiscovered Risks: Of course, even the most skilled title professionals may not find all title problems. Other risks include matters that are more difficult to identify, such as title issues resulting from filing errors, forgeries, undisclosed heirs, and other unforeseen problems. That's one reason why your title insurance policy can play a key role in protecting your real estate investment. Owner’s Policy: You will also have the option of purchasing an owner’s policy of title insurance, which provides insurance directly to the insured owner listed in the policy, and describes the type of real property interest owned. The insurance in both an owner’s and a loan policy is subject to the policy provisions, which include the covered risks, exclusions from coverage, the conditions and the exceptions to the title listed on a schedule to the policy.

Premium: You will pay a one-time premium for both the loan policy and the owner’s policy at the close of your transaction, based on the total value of your home and the amount of your loan. This is another way in which title insurance differs from other insurance models, where premiums are paid on an ongoing basis. The purchase of a home or other real estate may be the largest financial investment you ever make. Title insurance can give you added peace of mind in knowing that the title to your investment is insured. Title Search and Exam: That's where title insurance differs from traditional insurance models. When you purchase a policy insuring you for matters relating to your car or health, the insurance company assesses the risk of insuring you, and bases its premium on the risk being assumed. With title insurance, the insurer first works to identify the status of ownership, liens and other matters affecting title by collecting documents affecting title from the public records that are statutorily identified for the recording of real estate transactions. This process is called the search. Once the search is complete, the title insurance underwriter can then determine the insurability of the title and list exceptions from coverage and requirements to insure. Loan Policy: When you purchase a new home or other piece of real property by securing a mortgage, you will be required by your lender to purchase a loan policy of title insurance. This policy insures the lender against covered title defects up to the amount of insurance. This coverage in favor of the lender lasts for the life of the loan under limited circumstances stated within the policy.


Why Do I Need Title Insurance? A Real Estate purchase is the single most important investment many people make in their lives. “The Title”, or how you take ownership, is insured with Title Insurance. The purpose of a Title Insurance policy is to protect the new owner’s interest in the property from things that happened in the past of which the new owners would have no knowledge but without a title search. Problems with title can limit your use and enjoyment of real estate, and have negative financial consequences. Title Insurance begins with a search of the public records for matters affecting both the property and the individuals concerned. If a discrepancy is found, the history or “chain” of ownership is further reviewed.

Some examples of what could be disclosed in a search are: Outstanding mortgages, deeds of trust, judgments, or tax liens; Deeds, wills, and trusts that contain improper vesting, incorrect names or incorrect legal descriptions; Incorrect notary acknowledgments; Easements, CC&R’s, and Rights of other parties. Forged deed that purport to affect said land. Mistakes in the public records including erroneous legal descriptions or misspelling of parties names. Previously undisclosed heirs with claims against the property. Even with all the expertise that goes into a title search and examination, hidden defects can emerge after the close of escrow causing unpleasant and costly surprises. Title Insurance gives you the security and protection against many title issues and the potential loss of your most valuable asset, your home.

Definition of Title Insurance: “Title Insurance means insuring, guaranteeing or indemnifying owners of real or personal property or the holders of liens or encumbrances thereon or others interest therein against loss or damage suffered by reason of: a) Liens or encumbrances on, or defects in the title to said property; b) Invalidity or unenforceability of any liens or encumbrances thereon; or c) Incorrectness of searches relating to the title to real or personal property.”

We’re building a rep as the industry’s resource.


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Consumer Library Title Consumer/Title Reporter The CLTA has decided to o er the Title Consumer and Title Reporter brochures/handouts electronically through this website only; therefore, the printed brochures will no longer be available for purchase. However, we stand behind your company's e orts in supplying your clients and consumers with outstanding brochures, and therefore o er the Title Consumers and Reporters electronically at no charge. This allows you, as a member company, to create your own brochure and/or yers to distribute. The CLTA requires only that the following quote be


included when reprinting (including an approximate date to determine whether or not a publication is the most current version): "Reprinted with the permission from the California Land Title Association (date ________ )"

Title Consumers - Questions & Answers 1. Understanding Title Insurance (http://clta.site-ym.com/page/Consumer1) Spanish Version: Explicación del Seguro de Título (http://clta.site-ym.com/page/Consumer1Spanish) 2. Understanding Closing and Title Costs (http://clta.site-ym.com/page/Consumer2) Spanish Version: Explicación de los Costos de Cierre y Títulos (http://clta.site-ym.com/page/Consumer2Spanish) 3. Understanding Common Ways of Holding Title (http://clta.site-ym.com/page/Consumer3) -- updated Feb 2014 4. Understanding Condominium and PUD Ownership (http://clta.site-ym.com/page/Consumer4) 5. Understanding the Language of Real Estate (http://clta.site-ym.com/page/Consumer5) 6. Understanding Living Trusts (http://clta.site-ym.com/page/Consumer6) 7. Understanding Mello-Roos (http://clta.site-ym.com/page/Consumer7) -- updated Mar 2017 8. Understanding Preliminary Reports (http://clta.site-ym.com/page/Consumer8) Spanish Version: Explicación de los Informes Preliminares (http://clta.site-ym.com/page/Consumer8Spanish) 9. Understanding Probate (http://clta.site-ym.com/page/Consumer9) -- updated Mar 2017 10. Understanding Required Reporting to the I.R.S. (http://clta.site-ym.com/page/Consumer10) 11. Understanding Statements of Information (http://clta.site-ym.com/page/Consumer11) 12. Understanding Subdivision Public Reports (http://clta.site-ym.com/page/Consumer12) -- updated Oct 2017 13. Understanding Supplemental Property Taxes (http://clta.site-ym.com/page/Consumer13) 14. Understanding Title Insurance Requirements For Insuring Trusts (http://clta.site-ym.com/page/Consumer14) 15. Understanding Withholding on Real Estate Sales (http://clta.site-ym.com/page/Consumer15) 16. Why Lenders Require Title Insurance when Re nancing Your Loan (http://clta.site-ym.com/page/Consumer16) 17. 10 Good Reasons Why Lenders Should Say No to Losses of Priority (http://clta.site-ym.com/page/Consumer17)

Title Reporters 1. Why Do You Need Title Insurance? (http://clta.site-ym.com/page/Reporter1) Spanish Version: Por Que Necesito Seguro De Titulo? (http://clta.site-ym.com/page/Reporter1Spanish) 2. Solar Access: A Potential Title Problem (http://clta.site-ym.com/page/Reporter2) 3. Closing Costs: A Primer (http://clta.site-ym.com/page/Reporter3) 4. Title Insurance: Where Does Your Dollar Go? (http://clta.site-ym.com/page/Reporter4) 5. Understanding Foreclosure (http://clta.site-ym.com/page/Reporter5) 6. The Functions of an Escrow (http://clta.site-ym.com/page/Reporter6)


7. Mechanics' Liens (http://clta.site-ym.com/page/Reporter7) 8. Forgery: A Cause For Alarm? (http://clta.site-ym.com/page/Reporter8) 9. Creative Financing: Carrying Back a Second? You Need a Lender's Title Policy (http://clta.site-ym.com/page/Reporter9)

Other Resources

California Department of Insurance - Title Insurance (http://www.insurance.ca.gov/01-consumers/105-type/95-guides/03-res/TitleInsurance.cfm)

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California Land Title Association 1215 K Street #1816 Sacramento, CA 95814-3905 Email: mail@clta.org (/) | Phone: 916-444-2647 | Fax: 916-444-2851 Association Management Software Powered by YourMembership (http://www.yourmembership.com/) :: Legal (/ams/legal-privacy.htm)


LET’S WORK

TOGETHER WESTERN RESOURCES TITLE About Our Company As the premier provider of residential and commercial title and escrow services in California, we’ve been building a great reputation since 1996. Western Resources Title is ranked among the top ten independent title agents in California and the top five independent title agents in Southern California. Our corporate headquarters and production facility are located in Orange County, California. We are underwritten by First American Title Insurance, one of the largest insurers in the United States. Western Resources Title is licensed by the California Department of Insurance to provide residential and commercial title insurance and escrow services in each of the state’s 58 counties.

Our Purpose and Goal Our business purpose: to be the resource and provide the services our clients need to build a successful business, and to make everyone we work with a raving fan of our company.

Our service team provides resources – from high-tech tools to old-fashioned expertise – to help our clients build their companies. Western Resources Title offers services that no other title company provides. For example, we notify the listing agent when an inspector will be visiting a property, follow up on the receipt of the statement of information from the seller, and date down the file on a regular basis. We’re constantly searching for new ways to help clients and improve the transaction process. Our team works hard to ensure that every deal closes efficiently and smoothly. Our Toolbox empowers homebuyers, real estate agents, lenders and attorneys alike. We have the products and resources you need to achieve your business goals and prosper. We consistently produce high-quality products in a short time frame – regardless of market conditions.

How We’re Different

Western Resources Title has processed over 130,000 commercial, resale, short sale and refinance transactions and written more than $65 billion in title insurance since our inception in 1996.

Western Resources Title Company stands apart by providing personal service that goes above and beyond client expectations in the title and escrow industry.

Bottom Line – we LOVE what we do and we care about your business!

Our goal is to guide clients through every transaction successfully and efficiently.


WESTERN RESOURCES TITLE

By The Numbers Western Resources Title Company stands apart by providing personal service that goes above and beyond client expectations in the title and escrow industry. Our service team provides resources - from high-tech tools to old-fashioned expertise - to help our clients build their business.

OVER

20

YEARS

WESTERN RESOURCES TITLE HAS OVER 20 YEARS IN THE INDUSTRY, OPERATING SINCE 1996.

130,000 TRANSACTIONS

MORE THAN 130,000 COMMERICAL, RESALE, AND REFINANCE TRANSACTIONS PROCESSED.

140

CONSISTENTLY GROWING OUR TEAM OF 140 EMPLOYEES EMPLOYEES TO SUPPORT AND COUNTING OUR CLIENTS' NEEDS.

58

COUNTIES STATEWIDE

LICENSED TO INSURE IN ALL 58 COUNTIES OF CALIFORNIA.

With multiple locations across Southern California, we have a local officer to assist you. For more information on how we can support you, contact your Sales Representative.


We are pleased to introduce you to our company and seasoned team of veterans. Western Resources Title Company has been in the title insurance business since 1996, is licensed by the California Department of Insurance to conduct business in all 58 counties in the State of California, and is a full service title company offering both title and escrow services. Western Resources has processed more than 130,000 commercial, resale, and refinance transactions and written in excess of $65 billion in title insurance. We have underwriting contracts with three of the largest national insurers, First American Title Insurance, Westcor Land Title Insurance Company, and North American Title Insurance Company. The company uses state of the art software along with clearly defined systems and procedures to consistently produce high quality products in a short time frame, regardless of market conditions. The company is made up of seasoned veterans with an overall average 22 years of experience in the business. Our management team consists of Ed Lorette, Nancy Fletcher, Gene Bringas, Dan Williams, and Martha Flores; and our successful sales management team of Melissa Howard, Lisa Locke, and Pat Crouch. We look forward to the opportunity to service all your needs with our highly competent and experienced personnel. We are passionate about close customer relationships from which will grow the long-term bonds based on integrity and service.

Sincerely,

Ed Lorette President/CEO


WHAT IS TITLE INSURANCE? As real estate is the nation's largest market, its purchase and sale is essential to the health of the U.S. economy. However, these transactions are never without risk. That's why title insurance has been protecting American homeowners for more than 130 years. Overview: When a piece of real property is financed, purchased or sold, a record of that transaction is generally filed in public archives. Likewise, other events that may affect the ownership of a property are also documented and filed. These may include liens, levies, encumbrances, etc. When a buyer purchases title insurance, the title company searches these records to find (and remedy, if possible) issues that may affect the purchaser's ownership. Undiscovered Risks: Of course, even the most skilled title professionals may not find all title problems. Other risks include matters that are more difficult to identify, such as title issues resulting from filing errors, forgeries, undisclosed heirs, and other unforeseen problems. That's one reason why your title insurance policy can play a key role in protecting your real estate investment. Owner’s Policy: You will also have the option of purchasing an owner’s policy of title insurance, which provides insurance directly to the insured owner listed in the policy, and describes the type of real property interest owned. The insurance in both an owner’s and a loan policy is subject to the policy provisions, which include the covered risks, exclusions from coverage, the conditions and the exceptions to the title listed on a schedule to the policy.

Premium: You will pay a one-time premium for both the loan policy and the owner’s policy at the close of your transaction, based on the total value of your home and the amount of your loan. This is another way in which title insurance differs from other insurance models, where premiums are paid on an ongoing basis. The purchase of a home or other real estate may be the largest financial investment you ever make. Title insurance can give you added peace of mind in knowing that the title to your investment is insured. Title Search and Exam: That's where title insurance differs from traditional insurance models. When you purchase a policy insuring you for matters relating to your car or health, the insurance company assesses the risk of insuring you, and bases its premium on the risk being assumed. With title insurance, the insurer first works to identify the status of ownership, liens and other matters affecting title by collecting documents affecting title from the public records that are statutorily identified for the recording of real estate transactions. This process is called the search. Once the search is complete, the title insurance underwriter can then determine the insurability of the title and list exceptions from coverage and requirements to insure. Loan Policy: When you purchase a new home or other piece of real property by securing a mortgage, you will be required by your lender to purchase a loan policy of title insurance. This policy insures the lender against covered title defects up to the amount of insurance. This coverage in favor of the lender lasts for the life of the loan under limited circumstances stated within the policy.


Why Do I Need Title Insurance? A Real Estate purchase is the single most important investment many people make in their lives. “The Title”, or how you take ownership, is insured with Title Insurance. The purpose of a Title Insurance policy is to protect the new owner’s interest in the property from things that happened in the past of which the new owners would have no knowledge but without a title search. Problems with title can limit your use and enjoyment of real estate, and have negative financial consequences. Title Insurance begins with a search of the public records for matters affecting both the property and the individuals concerned. If a discrepancy is found, the history or “chain” of ownership is further reviewed.

Some examples of what could be disclosed in a search are: Outstanding mortgages, deeds of trust, judgments, or tax liens; Deeds, wills, and trusts that contain improper vesting, incorrect names or incorrect legal descriptions; Incorrect notary acknowledgments; Easements, CC&R’s, and Rights of other parties. Forged deed that purport to affect said land. Mistakes in the public records including erroneous legal descriptions or misspelling of parties names. Previously undisclosed heirs with claims against the property. Even with all the expertise that goes into a title search and examination, hidden defects can emerge after the close of escrow causing unpleasant and costly surprises. Title Insurance gives you the security and protection against many title issues and the potential loss of your most valuable asset, your home.

Definition of Title Insurance: “Title Insurance means insuring, guaranteeing or indemnifying owners of real or personal property or the holders of liens or encumbrances thereon or others interest therein against loss or damage suffered by reason of: a) Liens or encumbrances on, or defects in the title to said property; b) Invalidity or unenforceability of any liens or encumbrances thereon; or c) Incorrectness of searches relating to the title to real or personal property.”

We’re building a rep as the industry’s resource.


Topic:

Expenses and Pricing – Department of Insurance, SB133 and RESPA issues

Tasks: • • • • • • • •

Review SB133 regulations and RESPA regulations What is allowed and what is not Rep licensing – application, fingerprinting and cost – what to send where. Review the DOI guidelines on allowable expenses and offerings Discuss how to complete an expense account form and how reimbursement works Discuss how bills for marketing materials are handled How big expenses handled and what are will need prior approval. Discuss the most cost effective way to spend your money.


Western Resources Title Expense Report EXPENSES INCURRED DURING THE MONTH OF: MONTH HERE

MAKE CHECK PAYABLE TO: NAME HERE

DATE OF EXPENSE

CITY & PLACE

GUEST & COMPANY NAME

AMOUNT INCURRED

BUSINESS PURPOSE

________-6335 $

TOTAL

I certify that the above expenditures were made for legitimate business purposes. Employee signature: ________________________________________ Supervisor's signature: ______________________________________ NOTE 1: Use more than one line and/or page when necessary. Attach your cash/credit card receipt or invoice to your expense report in dated order. (Restaurant check stubs are not an acceptable receipt form nor are altered receipts.) NOTE 2: Any other type of expenditures (I.e. membership dues, sponsorships, educational classes, phone charges, etc., must have prior approval from your immediate supervisor.)


Once you have complete the fingerprinting portion of the process you will need to register with the Department of Insurance. To do this go to the web site shown below. And click on ‘Start New Application’. Have your credit card ready as you will need to process the payment portion at the end of the application. If during the course of filling out the application you are timed out you’ll need to start over from the beginning.


Under ‘Select License Type’ select ‘Title Marketing Representative. Fill out the screen as shown below answering with your own information of course. Click on ‘No’ for the question on whether or not you are affiliated with a financial institution .


Enter all the address information. Our office phone is 714-748-7000, use the fax number—714-748-7400. Now click ‘NEXT


Enter all your work history for the last 5 years. This includes time outside of the title insurance industry.


Enter all your previous names. This would include maiden names and prior married names.


Answer all the background questions. Keep in mind that they will most likely get all this information from the Department of Justice and FBI once your fingerprints are run in the system.


This page will summarize your data. Review it to make sure everything is correct and then you probably want to print it out as well. The next step is the payment process. Follow the directions carefully and you should be fine.


Once you have completed the application process you will receive an email from the DOI which will include a Title Marketing Representative number. Please forward this email to me as I need this number for further processing with the Department of Insurance.


State of California Live Scan Service Request (Applicant) LIC 442-39A (Rev. 04/2013)

Department of Insurance

Attention: Live Scan Service Providers, Resident and Nonresident License Applicants, and 1033 Consent Waiver (18 U.S.C. §1033) Applicants The California Department of Justice (DOJ) and Federal Bureau of Investigation’s (FBI) processing fees are to be paid by the license applicant. Be prepared to pay the fees at the time your fingerprints are taken at the license scan service provider site. The applicant is to make two copies of this form and distribute as follows: 1) First Copy (Original) to the Live Scan Provider; 2) Second Copy to the Applicant. If the applicant completes a 1033 Consent Waiver (18 U.S.C. §1033), that applicant is to make a Third Copy of this form and send it to the California Department of Insurance. Part 1 Applicant’s’ Personal Information Please type or print clearly the information below Applicant Name (Last, First, and Middle) Former Name/AKA’s (Last, First) Date of Birth (MM/DD/YYYY)

Gender □ Male

□ Female

Height

Weight

Eye Color

Hair Color

Place of Birth

Social Security Number

Driver’s License Number

Daytime Telephone Number ( )

Residence Address (Street/PO Box, City, State, Zip Code) Department and Live Scan Vendor ONLY Part 2 To be completed by Contributing Agency Agency ORI Number Agency Address A0042 Application Type: (e.g. type of search) License Certificate or Permit

OCA Number:

California Department of Insurance 320 Capitol Mall, Sacramento, CA 95814 Job Title: Insurance

1000 Mail Code: (five-digit code assigned by DOJ) 04605

Level of Service: California Department of Justice and Federal Bureau of Investigation Part 3 To be completed by Live Scan Transaction Date Completed Transmitting Agency Live Scan Transaction Completed by: (Name of operator) Amount Collected (For rolling fee)

Amount Collected: (For DOJ/FBI Processing)

ATI Number

Part 4 To be completed by Live Scan for Fingerprint Resubmission Original ATI Number Level of Service Requested for Resubmission □ California Department of Justice □ Federal Bureau of Investigation Original - Live Scan operator, Second Copy - Requesting Agency, Third copy – Applicant

Terminal ID


LIC 442-39A (Rev. 04/2013) – Page 2 Resident Producer Licensing Applicant Instructions Step 1: Completion of Live Scan Form: The following information must be entered in Part 1 of the form by the applicant: Your printed name and former names (if any); Date of birth, gender, height, weight, eye color, hair color, place of birth, social security number (SSN), driver’s license number, and residence address. The contributing agency will complete Part 2. The live scan vendor will complete Part 3 and, if necessary, Part 4 of this form. Step 2: Producer Fingerprint Requirement: One set of classifiable electronic fingerprints is required for every California Department of Insurance (CDI) applicant unless the applicant is currently licensed or held a CDI license which expired during the last 12 months. Step 3: Fingerprint Services: Live Scan Fingerprint Services available in California: The California Department of Justice (DOJ) maintains a listing of Live Scan fingerprinting services available to the public. The DOJ list is broken down by county. Fees vary from location to location. Applicants are encouraged to contact the Live Scan provider in advance to verify their current operating hours, fees, etc. This list is available at the following website: http://ag.ca.gov/fingerprints/publications/contact.php For your convenience, CDI's contracted vendor, Accurate Biometrics will have staff available at the CDI’s examination sites to complete the fingerprint impression requirement. Step 4: Fees: At CDI’s examination site, the total processing fee for the fingerprint impressions taken by CDI’s contracted vendor is $59 which includes the FBI processing fee of $17, DOJ processing fee of $32, and the CDI’s contractor’s rolling fee of $10 . The $59 fee is to be paid at CDI’s examination site. The applicant may pay with all major credit cards — VISA, MasterCard, American Express and Discover Card. In addition, a money order, cashier’s check, company check or personal check in the amount of $59 made payable to "Accurate Biometrics” will also be accepted. At PSI’s test center, the total processing fee for the fingerprint impressions taken by MorphoTrust USA is $68.95 which includes the FBI processing fee of $17, DOJ processing fee of $32, and the rolling fee charged by PSI of $19.95. The $68.95 fee is to be paid at the PSI test center. They accept money order, cashier’s check, company check (made payable to MorphoTrust USA), VISA and MasterCard. Personal checks and cash will not be accepted. In addition, applicants using a DOJ authorized vendor on DOJ’s Live Scan Fingerprinting vendors list will need to pay a fingerprint fee that covers the FBI processing fee of $17, DOJ processing fee of $32, and an additional "rolling fee" charged by the DOJ authorized vendor. The additional "rolling fee" will vary depending on the vendor and is noted on DOJ's list of vendors. License applicants are encouraged to contact the Live Scan provider in advance to verify their current operating hours, location, fees, and their acceptable method of payment (i.e. credit card, cash, ATM). H

H

Step 5: Submission of Fingerprint Form: Please take this form to the live scan provider for processing. Non-Resident Producer Licensing Applicant Instructions Step 1: Completion of Live Scan Form: The following information must be entered in Part 1 of the form by the applicant: Your printed name and former names (if any); Date of birth, gender, height, weight, eye color, hair color, place of birth, social security number (SSN), driver’s license number, and residence address. The contributing agency will complete Part 2 of this form. The electronic fingerprint service provider will complete Part 3 and, if necessary, Part 4 of this form. Step 2: Mail Fingerprint Card, Live Scan Form & Fees Directly to Accurate Biometrics. Keep a copy of the Live Scan form for your records. Mail original copy of the completed Live Scan form along with your fingerprint card submission and Accurate Biometrics’ credit card payment form or check made payable to Accurate Biometrics to the following address: Accurate Biometrics, 12777 W Jefferson Blvd. - Building D, Suite 3111, Los Angeles, CA 90066. Step 3: Fees: The following fees must be paid by the non-resident applicant: Processing Fee: The cost of the Accurate Biometrics’ live scan service is $59. The processing fee covers the following services: Federal Bureau of Investigation fingerprint check is $17, State of California Department of Justice fingerprint check is $32 and Accurate Biometrics’ rolling fee is $10. Service Fee: A separate fee will be charged for the service of taking the fingerprint impressions by a fingerprint technician or live scan fingerprints by the live scan provider. That fee may vary depending on the fingerprint vendor or live scan provider you choose. 1033 Consent Waiver (18 U.S.C. §1033) Applicants Step 1: Completion of Live Scan Form: Follow same instructions as indicated above for resident license applicants. Step 2: Fingerprint Services: Follow same instructions as indicated above for resident license applicants. Step 3: Submission of Fingerprints: Follow the same instructions as indicated above for resident license applicants, however, a third copy of the Live Scan Form must be mailed to the California Department of Insurance, Producer Licensing Background Section, 320 Capitol Mall, Sacramento, CA 95814-4309. The second copy is to be maintained by the applicant for your records. Step 4: Fees: Follow the same instructions as indicated above for resident license applicants.


* Denotes Required Fields

Credit Card Payment Form

Applicant Name * Name (as it appears on credit card) Company Name (if applicable) * Billing Address Billing Address 2 * City * State/Province * Postal (ZIP) Code * Country * Credit Card #: * Expiration Date (MM/YYYY) * CVC Code: * Total Amount To Be Billed To Credit Card: $59 * Card Holder Signature


California Enacts SB 133

Insurance Code §12404(a) still in effect...

The Strictest Law in the Nation on Rebates

12404. (a) It is unlawful for any title insurer, underwritten title company or controlled escrow company to pay, directly or indirectly, any commission, compensation, or other consideration to any person as an inducement for the placement or referral of title business. Actual placement or referral of title business is not a precondition to a violation of this section, whether the violation is or is not a per se violation pursuant to subdivision (c).

NO FOOD OR BEVERAGES NO SPORTS NO ENTERTAINMENT California Land Title Association PO Box 13968, Sacramento, CA 95853 1215 K Street, Suite 1816, Sacramento, CA 95814

It’s the Law!


Your Questions Answered What changed with this new law? The new law, Senate Bill 133, prohibits title companies and their marketing representatives from paying for any food, beverage or entertainment. All the prior prohibitions on other types of rebates remain in place. Are there any other expenses that are specifically prohibited under the new law? Yes. The law makes it clear that advertising or paying for advertising in any newspaper, newsletter, magazine or publication that is produced by or on behalf of a person that results in a direct or indirect subsidy to the person violates the law. What is permitted? Limited promotional items are permitted. These items must have a permanently affixed title company logo and cannot have a value of more than $10. Gift certificates and gift cards are not promotional items.

Is providing educational materials permitted? Yes, but only if the educational materials exclusively relate to the business of title insurance and only if continuing education credits are not offered to the recipient. Do the limitations on expenses apply only to title marketing representatives? No. The prohibited expenditures in the law apply to title insurers, underwritten title companies, controlled escrow companies and all title company employees, including title marketing representatives. However, the registration/ certification program created in SB 133 only applies to title marketing representatives. What happened to the law that allowed reasonable expenditure for food, beverages, entertainment and educational programs so long as it was a permitted IRS expense? Those provisions of law have been repealed by Senate Bill 133.

Can receiving a rebate be a crime? Commercial bribery is a crime under the California Penal Code. A real estate licensee who corruptly receives compensation prohibited under the Real Estate Law for the referral of title business may be charged with the crime of commercial bribery. Can giving a rebate be a crime? A title marketing representative who corruptly violates the anti-rebate provisions of the Insurance Code by paying a commission, compensation or other consideration to a real estate licensee may also be charged with the crime of commercial bribery.

What about all the existing prohibitions on rent, equipment and other items? Those continue to be prohibited. Is there a conflict between prohibited title companies expenditures and what real estate licensees are permitted to receive? Under the Real Estate Law, real estate agents and brokers, individually and collectively in groups or associations, can receive meals and beverages. Title companies are prohibited from providing any such expenditures under the Title Insurance Law, but are permitted to offer education and/ or educational material regarding title and escrow, as well as promotional items (worth less than $10, and with a permanently-affixed logo).

Are title marketing representatives now separately regulated? Yes. Anyone who is employed by a title insurer, underwritten title company or controlled escrow company whose primary duty is to market, offer, solicit, negotiate or sell title insurance now has to get a certificate of registration as a title marketing representative from the Department of Insurance. What happens if a registered title marketing representative violates the law? There will be a hearing to determine if the title marketing representative violated the law after the Department of Insurance brings an administrative action against a title marketing representative. If the Department imposes a monetary penalty can the title company pay the penalty? No. The title company cannot pay the penalty or give the title marketing representative the funds to pay the penalty. The penalty must be paid from the personal funds of the title marketing representative. Will the Department of Insurance track title marketing representatives? Yes. If a title marketing representative’s employment is terminated then the title company must notify the Department of Insurance within 30 days. If a title marketing representative is hired by a different company then the company has 30 days to notify the Department that the title marketing representative was hired. Why is this law so important to title companies and marketing representatives? Title companies can be fined up to 5 times the amount of the expense. Title marketing representatives can have their license suspended or revoked and be personally fined for violating the new law.


SB 133 COMMONLY ASKED QUESTIONS The following Q & A factsheet was designed to provide information about SB 133. Please review in detail and sign the bottom of the last page confirming that you understand the regulations.

1.

Who has to get a certificate of registration as a “title marketing representative”? Anyone who is employed by a title insurer, underwritten title company or controlled escrow company whose primary duty is to market, offer, solicit, negotiate or sell title insurance. (Insurance Code Section 12418 (a) & (b))

2.

Are there any exemptions from the definition of “title marketing representative”? Yes. A person is exempt if their primary duties directly involve the creation, production, or issuance of the title policy or the performance of escrow services. (Insurance Code Section 12418 (b))

3.

Can a current title marketing representative market title insurance before they are issued a certificate of registration under the new law? Yes. SB 133 was written so that once an application has been submitted and is pending then the title marketing representative may immediately solicit, sell or market title insurance –on a provisional basis-until the application is approved or denied. However, if the title marketing representative has had a registration/certificate revoked in the past, then they are not eligible to operate on a provisional basis. (Insurance Code Section 12418.1 (e)) & (Insurance Code Section 12418.1 (g))

4.

Will the Department of Insurance track which company employs a title marketing representative? Yes. If a title marketing representative’s employment is terminated then the title company must notify the Department of Insurance within 30 days. If a title marketing representative is hired by a different company then the company has 30 days to notify the Department that the title marketing representative was hired. (Insurance Code Section 12418.1 (f))

5.

If a title marketing representative who has already received his or her certificate of registration is terminated or moves to a different title company, does the certificate of registration remain with the original title company employer?


No. It is the title marketing representative who is registered with the Department, not the title company. If the title marketing representative leaves the employment of a title company for any reason, the certificate of registration would go with the title marketing representative. (Insurance Code Section 12418 (a)) 6.

Prior to the enactment of SB 133, there was a general prohibition in existing law against providing any consideration, compensation, or commission for the referral of title business. Is that still in effect? Yes. The pre-existing prohibition against providing any consideration, compensation, or commission as an inducement for the placement or referral of title business was left completely intact and was not affected by the passage of SB 133. (Insurance Code Section 12404 (a))

7.

Can a title marketing representative take a person out to lunch to market title insurance? No. Under the new law expenditures for food, beverages, and entertainment are prohibited. (Insurance Code Section 12404 (c) (8))

8.

Can a title marketing representative take a person to a sporting event? No. That would be considered “entertainment” under the law and cannot be the subject of an expense. (Insurance Code Section 12404 (c) (8))

9.

Are there any other expenses that are specifically prohibited under the new law? Yes. The law makes it clear that advertising or paying for advertising in any newspaper, newsletter, magazine or publication that is produced by or on behalf of a person that results in a direct or indirect subsidy to the person violates the law. (Insurance Code Section 12404 (c) (7))

10.

What is permitted as an expense? Limited promotional items are permitted. These items must have a permanently affixed title company logo and cannot have a value of more than $10. Gift certificates and gift cards are not promotional items. (Insurance Code Section 12404 (d) (1))

11.

Can gift cards or certificates be provided to 12404 persons if they have a title company logo permanently affixed to them? No. Gift cards are specifically prohibited as “promotional items” under SB 133, irrespective of whether or not they have a title company logo permanently affixed to them. (Insurance Code Section 12404 (d) (1))


12.

Can a title marketing representative provide educational materials? Yes. However, this exclusion only applies to educational materials exclusively related to the business of title insurance and only if continuing education credits are not offered to the recipient. (Insurance Code Section 12404 (d) (2))

13.

If a title marketing representative or title company is providing an educational seminar or educational materials exclusively related to the business of title insurance, can food, beverages or entertainment be provided at that time? No. Food, beverages and entertainment are specifically prohibited by SB 133, irrespective of when they are being provided. In addition, educational seminars and materials devoted to the business of title insurance, when provided, cannot be accompanied by continuing education credits for the attendees, such as a real estate broker or agent. (Insurance Code Section 12404 (c) (8) and 12404 (d) (2))

14.

Can a title marketing representatives or other employees use their personal funds or part of their salary, compensation or commissions to provide things of value not otherwise permitted by SB 133 if they are not reimbursed? No. The law prohibits a title marketing representative from providing prohibited inducements or expenditures, irrespective of how the title marketing representative is paying for those inducements. (Insurance Code Section 12404 and 12408.5)

15.

Can a title company increase a title marketing representative’s salary so that the employee can pay for expenses directly from their salary? No. The law specifically prohibits a title marketing representative or title company from providing prohibited inducements or expenditures, regardless of who is eventually footing the bill. (Insurance Code Section 12404 and 12408.5)

16.

Can a title marketing representative use another shell company or entity controlled by the title marketing representative or his or her title company employer to provide expenditures or inducements that would otherwise be prohibited by SB 133 or existing law? No. The law is clear that unlawful inducements are prohibited whether made directly or indirectly, including through a separate company not regulated by the Department of Insurance. (Insurance Code Section 12418.4 (d))

17.

Are all title company employees, owners and managers or escrow professionals bound by expenditure limitations under the new law enacted by SB 133 or does it apply only to “title marketing representatives”? Yes, it applies to everyone. While title marketing representatives are the only individuals required to obtain a certificate of registration from the Department of Insurance, the new limitations on


expenditures created by SB 133 apply to every title company and every employee whether a payment is made directly or indirectly. (Insurance Code Section 12404 (a)) 18.

What if a person is marketing title insurance without having a certificate of registration? The Department may issue a cease and desist order against any person who knowingly markets title insurance without having applied for or obtained a certificate of registration. (Insurance Code Section 12418 (c)) & (Insurance Code Section 12418.1 (e))

19.

What happens if a registered title marketing representative violates the law? There will be a hearing to determine if the title marketing representative violated the law after the Department of Insurance brings an administrative action against a title marketing representative. (Insurance Code Section 12418.4)

20.

What if the title marketing representative loses at the hearing? If the Department determines that the title marketing representative has violated the law then the Department of Insurance may temporarily suspend or temporarily or permanently revoke the title marketing representative’s certificate of registration or require the title marketing representative to surrender the certificate of registration. The Department of Insurance may also impose a monetary penalty. (Insurance Code Section 12418.4)

21.

If the Department imposes a monetary penalty can the title company or controlled escrow company pay the penalty? No. The title company cannot pay the penalty or give the title marketing representative the funds to pay the penalty. The penalty must be paid from the personal funds of the title marketing representative. (Insurance Code Section 12418.4 (d))

22.

Can the title company be held liable for the acts of its title marketing representative? Yes. If the title company has actual knowledge of the violation the title company may also be subject to an administrative action by the Department of Insurance. While SB 133 was designed to create a registration/certification program for individual title marketing representatives, pre-existing enforcement powers held by the Department of Insurance were left intact. (Insurance Code Section 12418.4 (d))

23.

Is a separate company controlled by the title marketing representative subject to the law?


Yes, but only if the title marketing representative directs more than $25,000 through the separate company. (Insurance Code Section 12418.4 (d)) 24.

If a title marketing representative’s certificate is revoked can the title marketing representative continue to work? No. A title marketing representative whose certificate of registration is revoked cannot reapply for a new certificate for five years. (Insurance Code Section 12418.4 (e))

25.

What information can be included in a Property Profile? Only public information currently available thru the county assessor may be included in a Property Profile. This includes the property characteristics, Current owner and mailing address, current documents, nearby homeowners and a plat map. All other materials are deemed illegal according to the new regulations.

26.

What information may be included in a farm package? They may only include the property address, owner name and mailing address, property characteristics, original sales price and loan amount. Bar codes labels may not be included.

27.

What other traditional farm/customer service materials are no longer allowed? Mortgage leads, foreclosure leads and demographic information are no longer permitted per SB133.

I hereby certify that I have read the above regulations and fully understand them. Furthermore I agree to abide by these regulations while employed by Western Resources Title Company.

Signature ________________________________________

Date: _______________________

Print Name _______________________________________

Mgr Signature _________________________________


Once you have complete the fingerprinting portion of the process you will need to register with the Department of Insurance. To do this go to the web site shown below. And click on ‘Start New Application’. Have your credit card ready as you will need to process the payment portion at the end of the application. If during the course of filling out the application you are timed out you’ll need to start over from the beginning.


Under ‘Select License Type’ select ‘Title Marketing Representative. Fill out the screen as shown below answering with your own information of course. Click on ‘No’ for the question on whether or not you are affiliated with a financial institution .


Enter all the address information. Our office phone is 714-748-7000, use the fax number—714-748-7400. Now click ‘NEXT


Enter all your work history for the last 5 years. This includes time outside of the title insurance industry.


Enter all your previous names. This would include maiden names and prior married names.


Answer all the background questions. Keep in mind that they will most likely get all this information from the Department of Justice and FBI once your fingerprints are run in the system.


This page will summarize your data. Review it to make sure everything is correct and then you probably want to print it out as well. The next step is the payment process. Follow the directions carefully and you should be fine.


Once you have completed the application process you will receive an email from the DOI which will include a Title Marketing Representative number. Please forward this email to me as I need this number for further processing with the Department of Insurance.


Topic:

Email

Definition:

How to use email for business.

Tasks: • • • • •

How to access your email Signature lines Forwarding email or email on your phone BCC vs. CC Email etiquette

Discussion/Review:


How to Customize Google Mail

While logged in to your Gmail account, click on the gear symbol in the upper right-hand corner. Select “Settings”


How to Customize Google Mail On the General Setting Tab, you can customize your text style and look under “default text style.” You can enable the “undo send” option which allows you a certain amount of time to click undo before an email is sent. You can also deactivate “conversation view” which is when emails stack with related subject lines.


How to Customize Google Mail

Customize your signature line in the “Signature” section by typing text. You can also insert an image by clicking the mountain icon. If you need to use an out-ofoffice at any time, you can turn on the “vacation responder” and customize the text. When complete, be sure to click “Save Changes” at the bottom.


How to Customize Google Mail To make Gmail appear like Outlook, Click on “Labs” tab at the top. Enable the “Preview Pane” lab. You can also enable the “Unread Message Icon” to see the number of unread messages without your email tab being active. The “Canned Responses” lab allows you to create email templates within your account for easy sending. Remember to click “Save Changes” at the bottom.


How to Customize Google Mail

You can create “Labels” which function as email folders in your inbox. Select the “Labels” tab at the top. Towards the bottom, click on “create new label” and name the folder as needed. Labels will appear along the left-hand side of your inbox for easy navigating and organization.


Although technology is ever-changing, basic rules of etiquette still apply. Courteous electronic communication means that you treat others as you would have them treat you, even when interacting via a computer screen. Follow our tips to help you communicate electronically, politely, and effectively.

Three Key Considerations: 1. Human contact still matters: Don’t communicate electronically at the expense of personal interaction. There’s a reason people often need to discuss things face-to-face, and there are times when no substitute will do – whether you’re breaking up with your boyfriend or asking your boss for a raise. 2. Watch what you say, and how you say it: Whereas the computer brings people together, its impersonal nature can lead to remarks that people wouldn’t think of saying in person. Do whatever it takes to stay courteous, even if that means taping a note to your computer reminding you to be decent and polite. 3. Be careful when clicking “Send”: Whatever you say in cyberspace cannot be taken back. You have no control over where your message goes once you’ve hit “Send”; it can be saved and forwarded by any recipient who chooses to do so. Consequently, words have come back to hurt people, destroy friendships, and ruin careers. Email Dos and Don’ts • Address with care: When sending an email to a long list of recipients, don’t put all the addresses in the “To” and “Cc” lines. Most people don’t want their email addresses displayed for all to see. It’s better to send messages individually or use the blind-copy (Bcc) feature, which allows you to show only one address. • What’s your subject? Fill in the subject line, even in personal email. The subject line should succinctly identify what you are writing about. • No yelling, please: Avoid typing your message in capital letters because CAPS ARE THE EQUIVALENT OF SHOUTING. Also, beware of conveying anger and frustration by your choice of words; the recipient will “hear” that anger and frustration in your writing.


Email Dos and Don’ts cont… • Watch those symbols: Email is singularly lacking in subtlety, and language that the sender may find funny or clever can easily be misunderstood by the recipient. If used, emoticons are better suited for casual messages between friends than for business emails. Likewise, be careful when using online abbreviations or text speak, since they’ll leave some recipients scratching their heads. • Salutations: To one, two, or three people, state each person’s name in the salutation: Dear, Tom, Mary, and Jim. When addressing a larger group, you can use a common salutation: Dear Team. In the case of an email reply, use a salutation in the first reply. After the first reply, it is no longer necessary to keep using a salutation. Think of the email chain as being in a conversation: You don’t need to keep saying the person’s name every time you reply. • Closings: It’s important to have a strong finish, particularly in business emails. It’s also useful to include information about yourself in case anyone might want to know other ways to reach you. If your email program does not automatically sign your message with your name, address, email address, and phone number, add it yourself. For a chain of reply emails, it is not necessary to include this information with every response. • Check it over: Be sure messages are clearly organized and grammatically correct. Write in complete sentences and always check spelling and punctuation – especially in business emails.

Resource: http://emilypost.com/advice/email-etiquette-dos-donts/ Research by: Our very own Mary Tapia


Internal Training Program outline 1. Escrow a. Covered – i. How does a client open an escrow? ii. When/how is title opened? iii. What are the steps in processing an escrow? 1. Order demands 2. Escrow instructions 3. Doc signing 4. Notaries role 5. Funding 6. Insurance 7. Recording 8. Closing iv. What is the pricing structure? v. Open order sheet. 2. Open Order Desk a. Covered – i. How is an order opened? ii. What information is necessary to open the order?b b iii. How is the rep and T.O. assigned? iv. Why are a legal and vesting sent out? v. What is a pre pre for and how is it opened differently than a regular order? vi. Where are the documents sent – searching, escrow, title, cc&rs, sales rep, Sheri and why? vii. G 3. Searching a. Covered – i. How is an order opened in Super Search? What does this do? Mm and what is the purpose of each? 1. Chain of title 2. Starters 3. Plant search ii. Where is the plant and what is stored there? iii. What if you can’t find a starter – then what? iv. Types of properties that are the easiest and the hardest? How long does each take?


v. What can delay a search? vi. What does the final product look like? vii. Once completed what is updated in Vision? 4. Examining a. Covered – i. Where does he start? ii. What information does he have to note on the package? iii. What is he looking for in Liens, taxes, deeds of trust, vesting, legal description, judgments, easements. iv. How long does this take? v. How many can he do in a day? vi. What can delay the completion? vii. Once completed what is updated in Vision? viii. CC&Rs ix. When do they request CC&Rs? x. What are they? xi. Where do they come from? xii. What are they used for? xiii. Who requests them and who are they sent to? When? 5. Typing a. Covered – i. What is the difference between a prelim and a policy? ii. How do you begin the process of typing a prelim? Where do you go in Vision? iii. How to read the yellow sheet? iv. Why do we review? What are they looking for? Who does this? v. Once a file is closed what happens? vi. How are jackets assigned? vii. Where are the policies sent? viii. Once everything is sent out what happens to the file? 6. Title Unit a. Covered – i. What do they do when an order is opened? Filing system? Change of events? ii. What method is used for storing the files? iii. What do they do with the Prelim? Why do we need one? How critical is it to the transaction? iv. When do we order an inspection? What is a Hi-Li? v. How are the different types of items on the pre removed? Time frame for each?


vi. What documents do they receive from the client prior to closing? Loan docs? What do they do with these and why? vii. What is a ‘date down’? How do they check taxes? viii. What do they do when a file converts from a pre pre? ix. How do they know the file is ready to record? Who calls them? Who doesn’t? x. How do they figure a file? What are the pricing options? How do you read the rate book? xi. Do they ever talk to the agent? Lender? xii. What has to happen before they can actually record? xiii. What steps are taken to record in each county? xiv. How many couriers go to each county? When do they leave? xv. What is a special recording? When can you record a special in each county? xvi. What is a concurrent recording? Does the agent have to use the same title and escrow on each transaction in a concurrent recording situation? xvii. How do you record a transaction in Orange County? xviii. What does confirmation mean? xix. Once a file is confirmed what happens next?

7. Payoffs a. Covered – i. What do they do prior to the file recording? ii. How do they determine how much money to pay the old lender? iii. How is this money sent to the lender? iv. What are the restrictions/timing in wiring funds? v. How are taxes figured? When are they sent out? vi. What are the steps they take in closing out the file? 8. Customer Service a. Covered – i. What does a property profile look like? ii. What info do we need to accurately prepare one and why? iii. How do they determine the actual vesting in a property? iv. What is the difference in a Trust Deed and a Grant Deed? v. What is the purpose of the two? vi. How can we get the info to the client – fax, courier, and email?


vii. What about the unusual ones – new tract, different owner, wrong address, mobile home? viii. 9. Farms a. Covered – i. What should a farm request include? ii. How are they mapped and prepared? iii. When do they leave the building? – Couriers, specials, etc. iv. Mortgage Leads – what can we do? v. Inside Tract


Topic:

Internal workings of the company

Definition: Become familiar with each department in the company, who is in the department, what they do and how they do it. Follow attached outline Tasks: • •

Sit with one or two members of a department and learn what it is they do. Ride with two reps

Discussion/Review: • • • • •

What is each department responsible for? What is that department’s role in the success of the company? How does their job affect the transaction? Who would you call for specific info? Email or call? Lead time for response?


Internal Training Program outline 1. Escrow a. Covered – i. How does a client open an escrow? ii. When/how is title opened? iii. What are the steps in processing an escrow? 1. Order demands 2. Escrow instructions 3. Doc signing 4. Notaries role 5. Funding 6. Insurance 7. Recording 8. Closing iv. What is the pricing structure? v. Open order sheet. 2. Open Order Desk a. Covered – i. How is an order opened? ii. What information is necessary to open the order? iii. How is the rep and T.O. assigned? iv. Why are a legal and vesting sent out? v. What is a pre pre for and how is it opened differently than a regular order? vi. Where are the documents sent – searching, escrow, title, cc&rs, sales rep, Sheri and why? 3. Searching a. Covered – i. How is an order opened in Super Search? What does this do? ii. What are the necessary steps in preparing the package for examining and what is the purpose of each? 1. Chain of title 2. Starters 3. Plant search iii. Where is the plant and what is stored there? iv. What if you can’t find a starter – then what?


v. Types of properties that are the easiest and the hardest? How long does each take? vi. What can delay a search? vii. What does the final product look like? viii. Once completed what is updated in Vision? 4. Examining a. Covered – i. Where does he start? ii. What information does he have to note on the package? iii. What is he looking for in Liens, taxes, deeds of trust, vesting, legal description, judgments, easements. iv. How long does this take? v. How many can he do in a day? vi. What can delay the completion? vii. Once completed what is updated in Vision? viii. CC&Rs ix. When do they request CC&Rs? x. What are they? xi. Where do they come from? xii. What are they used for? xiii. Who requests them and who are they sent to? When? 5. Typing a. Covered – i. What is the difference between a prelim and a policy? ii. How do you begin the process of typing a prelim? Where do you go in Vision? iii. How to read the yellow sheet? iv. Why do we review? What are they looking for? Who does this? v. Once a file is closed what happens? vi. How are jackets assigned? vii. Where are the policies sent? viii. Once everything is sent out what happens to the file? 6. Title Unit a. Covered – i. What do they do when an order is opened? Filing system? Change of events? ii. What method is used for storing the files? iii. What do they do with the Prelim? Why do we need one? How critical is it to the transaction?


iv. When do we order an inspection? What is a Hi-Li? v. How are the different types of items on the pre removed? Time frame for each? vi. What documents do they receive from the client prior to closing? Loan docs? What do they do with these and why? vii. What is a ‘date down’? How do they check taxes? viii. What do they do when a file converts from a pre pre? ix. How do they know the file is ready to record? Who calls them? Who doesn’t? x. How do they figure a file? What are the pricing options? How do you read the rate book? xi. Do they ever talk to the agent? Lender? xii. What has to happen before they can actually record? xiii. What steps are taken to record in each county? xiv. How many couriers go to each county? When do they leave? xv. What is a special recording? When can you record a special in each county? xvi. What is a concurrent recording? Does the agent have to use the same title and escrow on each transaction in a concurrent recording situation? xvii. How do you record a transaction in Orange County? xviii. What does confirmation mean? xix. Once a file is confirmed what happens next?

7. Payoffs a. Covered – i. What do they do prior to the file recording? ii. How do they determine how much money to pay the old lender? iii. How is this money sent to the lender? iv. What are the restrictions/timing in wiring funds? v. How are taxes figured? When are they sent out? vi. What are the steps they take in closing out the file? 8. Customer Service a. Covered – i. What does a property profile look like? ii. What info do we need to accurately prepare one and why?


iii. iv. v. vi.

How do they determine the actual vesting in a property? What is the difference in a Trust Deed and a Grant Deed? What is the purpose of the two? How can we get the info to the client – fax, courier, and email? vii. What about the unusual ones – new tract, different owner, wrong address, mobile home? viii. 9. Farms a. Covered – i. What should a farm request include? ii. How are they mapped and prepared? iii. When do they leave the building? – Couriers, specials, etc. iv. Mortgage Leads – what can we do? v. Inside Tract


Topic:

Rates and Underwriters

Definition:

We have 5 underwriters and each has a different rate schedule.

Tasks: • • • •

Benefits of each underwriter Restrictions of underwriters – type of transaction and comm. rate Review Rate sheets Review which training materials are offered, which downloads are available, signup sheets etc.

Discussion/Review: •

Calculate rates for sale, refi and Lenders Resource


SHERI TO PRINT CURRENT RATE SHEETS


UNDERWRITERS

Sale W/ Mortgage

Sale All Cash

REFI

ORANGE / SAN DIEGO

PASADENA

Single Family 1-4 Residence First American ALTA Homeowner’s (Eagle Owner) Policy Extended Loan Policy

Single Family 1-4 Residence Old Republic ALTA Homeowner’s (Agent Use Only) Extended Loan Policy

Single Family 1-4 Residence STEWART ALTA Homeowner’s (Agent Use Only) Extended Loan Policy

Commercial First American Standard Owner’s Policy Extended Loan Policy

Commercial Old Republic Standard Owner’s Policy Extended Loan Policy

Commercial STEWART Standard Owner’s Policy Extended Loan Policy

Vacant Land First American Standard Owner’s Policy Standard Loan Policy

Vacant Land Old Republic Standard Owner’s Policy Standard Loan Policy

Vacant Land STEWART Standard Owner’s Policy Standard Loan Policy

Single Family 1-4 Residence First American Alta Homeowner’s (Eagle Owner)Policy

Single Family 1-4 Residence Old Republic ALTA Homeowner’s (Agent Use Only)

Single Family 1-4 Residence STEWART ALTA Homeowner’s (Agent Use Only)

Commercial First American Standard Owner’s Policy

Commercial Old Republic Standard Owner’s Policy

Commercial STEWART Standard Owner’s Policy

Vacant Land First American Standard Owner’s Policy

Vacant Land Old Republic Standard Owner’s Policy

Vacant Land STEWART Standard Owner’s Policy

Single Family 1-4 Residence First American Extended Loan Policy Alta Short Form Loan Policy

Single Family 1-4 Residence North American Extended Loan Policy Alta Short Form Loan Policy

Single Family 1-4 Residence North American Extended Loan Policy Alta Short Form Loan Policy

Commercial First American Extended Loan Policy

Commercial Old Republic Extended Loan Policy

Commercial Stewart Title Extended Loan Policy

Vacant Land First American Standard Loan Policy

Vacant Land Old Republic Standard Loan Policy

Vacant Land Stewart Title Standard Loan Policy


UNDERWRITERS Construction Finance

LP10 & Construction First American Extended Loan Policy

LP10 & Construction North American Extended Loan Policy

LP10 & Construction Stewart Title Extended Loan Policy


Topic:

Our Marketing Materials/Informational Materials

Definition: All pieces area available on the web site, the intranet site, and Buyer Seller Resource Guide. They are either designed as informational pieces or web site/Resource Center marketing pieces. Tasks: • •

Review all pieces on the site, in the reference guide and in the manual. Review all the scripts

Discussion/Review: • • • • • •

What does each piece mean? How do they relate to our business? What is the benefit to the agent? How will you present this – at an office meeting, one on one, via an email? How can you get an appointment using this tool? What will you do at the appointment?


Website Overview Our website www.WRTCA.com has several helpful features, including:

• • • • • • •

Order Title Services Request Property History & Profiles Request Neighborhood FARM Data Financial Calculators and Worksheets Information Library Legal Forms and Documents Access to Tools


Website Overview

Easily open new orders – refinance and resale online! You can also submit Customer Service requests for property profiles and farms with a click!


Website Overview Find useful resources such as informational pieces, worksheets and downloadable forms in our “Resource Center” link!


Website Overview Find our office locations and company directory on our “Contact” page.


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GRAB A REFERENCE GUIDE AND 3 HOLE PUNCH


Topic:

Property Profiles

Definition: Tool generated by a software program provided by Desk Top Profile (BlackKnight). Includes the characteristics of the property, sale price, loan amount, recent sales, nearby owners, along with all the pertinent grant deeds, deed of trust, quit claims, notice of default and notice of trustee sale recorded on the property. Tasks: • • • •

Sit with Customer Service to see how the report is prepared and what information is required. Learn how the related documents are identified and why it may sometimes take a long time to determine the vesting on a property. Learn what we can and cannot provide in the department. Review the included documents and the training handout we provide to agents.

Discussion/Review: • • • • • • • •

Explain the profile and what it contains. How do you read the documents and why do you need them? When should an agent order a profile? How will they use it? Should they use it for a listing presentation? Discuss eNeighborhoods and what they provide. How will you present this – at an office meeting, one on one, via an email? How can you get an appointment using this tool? What will you do at the appointment?


How to Read Documents in a Property Profile

Presented by Melissa Howard Property Profile is a necessary part of buying and selling property... The Property Profile will provide you with a preliminary look at the financial status of a property. Prior to every listing appointment and every offer presentation a Property Profile should be ordered. There are 3 things you will need to determine: 1. Who owns the property? The property profile will specify the current owner of the property. This will take into account any quit claims or interspousal deeds signed and recorded since the property was purchased. You want to make sure that all parties on title sign the listing contract and at the time of the sale, the purchase contract.


2. Do the loans on the property exceed the sales price less closing costs? The profile includes all deeds of trust (outstanding loans) on the property. The amount of the loan is shown on the deed. Add up all the loans and ideally they should be less than the listing/sales price minus the closing costs. If they are not then the seller will need to bring money in to close the transaction. If you are taking the listing you will want to discuss this at the time you meet with the seller. If you are making an offer you definitely want to make sure the listing agent has discussed this with his or her client and the seller has the additional money necessary to close. 3. Is there a Notice of Default or Notice of Trustee Sale recorded against the property? The Property Profile also includes any Notice of Default or Notice of Trustee Sales recorded against the property. It is extremely important to know if there is anything recorded as these both have strict timelines after which time the property can be sold at auction by the bank. If you don’t notify the lender the property can be sold, even if it’s in escrow. The following pages contain copies of the documents found in a property profile with an explanation as to the important information contained therein.

Property Profile Cover Page 1. Agent Information

2. Subject Property Address and Assessor’s Parcel number

123 CAJON ST.


3. Your Title Representative

4. Customer Service Rep (Prepares the report)

Property Information Page

DAVONPORT, LISA G 123 CAJON ST. 123 CAJON ST.

11

5. Property Information: Site and Mailing address, APN number, Tract number, Lot number and brief legal description.

6. Property Characteristics: Bed, Bathroom, year built, etc.


7. Last sale information: Date and document number.

8. Assessment & Tax Information: This is the current owner’s assessed value, tax amount and status.

Tax Roll 9. Property Information: Assessors parcel number, Site and 943-135-89

Mail address, tract number and assessed doc number

123 CAJON ST, ALISO VIEJO, CA 92656-1350 123 CAJON ST, ALISO V

DAVONPORT LISA G

10. Assessed Owner(s) Information: DELINQUENT DELINQUENT

Owner’s name & Assessed value 2654.04 2654.04 5331.08

11. Taxes: This section you’ll see if the AVFD 100.02 ALISO VIEJO #87-12

taxes are: PAID, OPEN or DELINQUENT. This information is important for your ne 12. Tax Assessment Detail: This section will list breakdown of taxes, it will also include (in red ink) mello roos, PACE lien, e

Profile Summary 13. Property Address. For the property at: 123 Cajon Street Below is a summary of *CRITICAL ITEMS that may affect the sale of the above property. For specific information please refer to the attached documents. Other items that may affect the property

14. Current “Open” Deeds of trust (AKA Loans) Loans may show open and

such as: bankruptcy, IRS tax liens, states tax liens, judgments, etc., are not included. A completed Statement

for a full report of items affecting the property and the seller.

unpaid until a full reconveyance is THERE ARE CURRENTLY 1 LOAN(S)

recorder by the lender ORIGINAL LOAN AMOUNT LIEN HOLDER DATE RECORDED 1st $391,500.00 INTERFIRST MORTAGE COMPANY 12/7/2016 2nd 3rd 4th 5th

15. Listed here are items of public 6th Loans may show open and unpaid until a full reconveyance is recorded by the


record that could affect your sale Property Taxes: Current Delinquent

and or marketability of your listing

HOA Lien: Yes No Mechanics Lien: Yes No Lis Pendens: Yes No Hero Program: Yes No Notice of Solar: Yes No Reverse Mortgage: Yes No Notice Of : Yes No For No

16. Foreclosure information such as, important filing dates, sale dates Foreclosure Info (If any):

and contact numbers Notice Of Default Filed On: 10/27/2017 Doc# 987645 Notice Of Trustee Sale Filed On: 3/4/2018 Doc# 100784 Trustee Sale D Trustee Sale Number: TGH12471-1 Trustee Sale Status Phone Number: 714-852-0779

17. Plant Date: Date availability of

*The above information is available through public sources as of 8/22/2018. Information provided by the vendor and public records may not always match exactly depending on

public records information is updated by each source. If you have questions in regards to this report please contact us at (888) 743-0412

This data is deemed reliable but is not guaranteed. The information contained herein is not a complete statement or representation of status of title to the property in question and no assurances are made or liability assumed as to the accuracy thereof. If you wish protection against loss with respect to the s commitment, binder or policy of title insurance.

Sample Grant Deed 18. Recording Information: The name of the county and county 2015000056432 Miss Lisa Davonport 123 Cajon St Aliso Viejo, Ca 92656

recorder, the date and time of recordation and the recording fees. 1092656 99515-JD 943-135-89

19. Grantor: This identifies the party(ies) selling or transferring the real Larry J. Krachey, a Single Man property. Lisa G Davonport, a Single Woman 123 Cajon St., Aliso Viejo, Ca 92656

20. Grantee: This identifies the party(ies) Larry

purchasing the real property. 21. Notary: In this space, the official seal of the notary public or other authorized official must be affixed Sonia Jlera 6759032

or stamped. 2024

Sample Deed of

Trust


2016000059873

The name of the county and county recorder, the date and time of recordation and the recording fees.

123 Cajon St., Aliso Viejo, Ca 92656 123 Cajon St., Aliso Viejo, Ca 92656 109265690 10098987675435778

24. Lender: The company that originally made the loan. If the loan has been sold to another entity or investor you will need to negotiate with that entity.

LISA G DAVONPORT, A SINGLE WOMAN 943-135-89

25. Loan Amount: This is the 22. Recording Information: original 23. Trustor/Borrower: Party(ies) taking Lisa G Davonport

the loan. These are the ones which will be involved in the short sale negotiation if one.

amount of the loan. It is not the current amount owed but will give you a ballpark Add the amounts from all the deeds of trust (loans) on the property and you’ll h


approximation of the amount outstanding. ** Special Note: The “Deed of Trust” form con of 16 pages. For this handout, we have included page 1.

Sample Of Mechanics Lien

A mechanics lien is a document filed by someone who performed work on the property and has y The lien must be filed within 20 days of the completion o 11/12/2017 the work. After 90 days the claimant may file a Notice of Action which will on which will a foreclose on the property in order to obtain the monies due them. A mechanics lien is only in effect f At that time it expires and the claim can no longer the claimant will have to go to Civil Court to reclaim due to them.

26. Company who performed the work & is filing the lien 27. The property address at which the work was performed or materials shipped. 28. The amount of money due the person(s)filing the claim. 29. The party(ies) who contracted the work or materials.

Other Samples of Liens are: ✓HOA Liens ✓Les Pendens (Court Proceedings) ✓HERO / PACE Liens


✓Notice of Solar Liens ✓Reverse Mortgage

PLEASE NOTE: Property Profiles ONLY show recorded liens ag property. A property profile does NOT contain non public liens such support liens, personal tax liens, etc.

Sample Of Notice of Default A Notice of Default: This document tell you that the foreclosure process has begun. This 2017000554412

means you have a reduced time frame in which to sell the property and close escrow. Pay special attention to the date the notice was recorded as this will tell you how long you have. 10/27/2017

987645-CA

943-135-89 123 CAJON ST., ALISO 05182006

30. The date the notice was

recorded. The homeowner has 90 days from this date to bring the loan current or a Notice of Trustee Sale will be filed. 31. The Trustee Sale number which will

be needed to reference the loan when speaking with the Trustee. 33. The amount needed to bring the


loan current.

** Special Note: This Notice of Default form contains a total of 4 pages. For this handout, we hav page 1,2 & 4.

Sample Of Notice of Default, con Default form contains a total of 4 pages. For this handout, we have included page 1,2 & 4. LISA G. DAVONPORT, A single woman 09/17/2015 2015000056432

987645-CA 05182006

34. Trustee Sale number which will 34. Trustee Sale number which will be needed to reference the loan when speaking with the Trustee.

** Special Note: This Notice of

36. The current holder of the note and their contact information.


37. The Trustor or Borrower on the note.

Sample Of Notice of Default, con

** Special Note: This Notice of Default form contains a total of 4 pages. For this handout, we hav page 1,2 & 4. 987645-CA 05182006

7/15/2017

10/24/2017

38. Trustee Sale number which will


be needed to reference the loan when speaking with the Trustee.

39. The date the last payment was

made.

Sample Of Notice of Trustee Sale presence of this document means the property is about to be sold at auction. If you are in escrow or still have the property listed you will need to contact the trustee immediately to try to postpone the sale.

03/04/2018 2010000100784

40. The date the notice was recorded. The homeowner has 21 days from this date to bring the loan current or it will go to sale at court house or address noted.

2008727

information, date and location of the sale, total monies due (including penalties), the property address, and contact information for the trustee, so you can call for status on the sale.

LISA G. DAVONPORT, A single woman 12/07/16 2016000059873

123 CAJON ST., ALISO VIEJO, CA 92656

943-135-89

A Notice of Trustee Sale: The

** Special Note: This Notice of


included the 1st page.

Trustee form contains a total of 3 pages. For this handout, we have

41. This will be used to check status of the sale. 42. Here you will find, the borrower Criteria Selected: Searched by Radius: 1 Mile Date Range: 3/28/2017 to 9/19/2018 Land Use: Same as Subject Area Sales Analysis Low Median High Bedrooms:

1

3

3

Baths:

22 3

0

Lot Size: 2,367 3,519Living Area (SqFt):

1,0241,321 1,708 Sale Price: $410,000 $574,000 $645,000 Year Built: 1989 19901994 Age: 24 28 29 Subject Property Sale Date: 09/17/2015 Year Built: 1989 Price: $470,000 Pool: N Lot Size: 2,618 SF Square Feet: 1,458 $/SF: $322 BR/Bth: 2/2.0 Comparable Sales Data No. Address Date Price $/SF SqFt BR/Bth Year Built Lot Size PoolPool 1 24 WESTERLY 09/07/2018 $525,000 $406 1,291 2/2 1990 2,367 SF N/A ALISO VIEJO, CA 92656 Owner: AUFILL, LAWRENCE A; AUFILL, DEBORAH Seller: MIYATA, TOSHIO; MIYATA, YUKO APN: 939-206-59 Document #: 2018000330066 Legal: Subdivision:CONSISTING OF CERTAIN AIRSPACE Phase No:4 Legal Unit:107 Map Ref: Land Use: Condominium (Residential) Located approximately 0.18 miles from subject property. 2 43 SOUTHWIND 07/30/2018 $505,000 $391 1,291 2/2 1990 2,350 SF N/A ALISO VIEJO, CA 92656 Owner: LEGRAND, FATEMA Seller: AZIZ, PARWIN APN:

939-206-27 Document #: 2018000277764 Legal: Tract No:3 Legal Unit:80 Map Ref:DOC91-190461 Land Use: Condominium (Residential) Located approximately 0.19 miles from subject property. 3 69 MONTARA DR 07/25/2018 $618,000 $467 1,321 3/2 1989 3,519 SF N/A ALISO VIEJO, CA 92656 Owner: NELSON, KURT; NELSON, NOELLE Seller: WRIGHT, A; WRIGHT, GAIL A APN: 934-507-11 Document #: 2018000272027 Legal: Lot:1 Tract No:12392 Map Ref:MB602 PG9 Land Use: Condominium (Residential) Located approximately 0.21 miles from subject property. 4 74 SOUTHWIND 07/06/2018 $573,000 $426 1,345 3/2 1990 2,350 SF N/A ALISO VIEJO, CA 92656 Owner: WAKEFIELD, JEFFREY KIM; WAKEFIELD, Seller: ALFONSO, RAY APN: 939-206-47 Document #: 2018000248853 Legal: Lot:3 Tract No:14099 Legal Unit:100 Map Ref:MB657 PG16-25 Land Use: Condominium (Residential) Located approximately 0.19 miles from subject property. Data Deemed Reliable, But Not Guaranteed. Copyright © 2004-2018 FIS Data Services. All Rights Reserved. All other trademarks and copyrights are the property of their respective holders. 09/19/2018 12:07:23 PM Customer Service Rep: Sandra Navarro


Sale Comparables

43. Sale Comparables: We will include all properties sold within 1 mile radius and month period. Here you will find off market comps (not on MLS).

Nearby Property Owners PINE BOISH LOUIS M CONE MANAGEMENT LLC 87 TORTUGA CAY 9 TORTUGA CAY ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-533-49 Bedrooms:

3 APN: 934-533-42 Bedrooms:

2

Square Feet:

1,764 Bathrooms: 2Square Feet: 1,024 Bathrooms: 2Year Built: 1994 Lot size:

2,618 Year Built: 1993 Lot size:

2,618

Sale Date:

Garage: GSale Date: 00/00/2006 Garage: GLand Use: Condominium (Residential) Land Use: Condominium (Residential) Year Built: 00/00/1994 THIEN BOBBI L SMITHEDAJKUL PETER Y 39 PAPPAGALLO PT 38 LIGHTHOUSE PT ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-532-85 Bedrooms:

3 APN: 934-532-71 Bedrooms: Square Feet: 1,764 Bathrooms: 2Square Feet: Bathrooms: Lot size:

2,618 Lot size: Garage: GGarage: Land Use: Land Use: Year Built: 1989

2,618

Sale Date:

00/00/1996 Sale Date: 00/00/2005 GCondominium (Residential) Condominium (Residential) KOTARSKI JOHN C TR SOELAEMAN TAMMY 24 LIGHTHOUSE PT 17 LIGHTHOUSE PT ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-532-66 Bedrooms:

2 APN: 934-532-54 Bedrooms: Square Feet:


1,024 Bathrooms: 2Square Feet: Bathrooms: Year Built: Lot size:

2,618 Lot size: Garage: GGarage: Land Use: Land Use: Year Built: 1989

2,618

Sale Date:

Sale Date: 00/00/2003 GCondominium (Residential) Condominium (Residential) Year Built: 00/00/2003 BUNKER WILLIAM B TR MOTLAGH PEYMAN R 36 CONCH REEF 35 CONCH REEF ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-532-10 Bedrooms:

2 APN: 934-532-07 Bedrooms: Square Feet: 1,024 Bathrooms: 2Square Feet: Bathrooms: Lot size:

2,618 Lot size: Garage: GGarage: Land Use: Land Use: Year Built: 1989

2,618

Sale Date:

Sale Date: 00/00/2001 GCondominium (Residential) Condominium (Residential) Year Built: 00/00/2007 SCHROTH JILL A GREER DAVID P COTR 78 TORTUGA CAY 93 TORTUGA CAY ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-533-64 Bedrooms:

3 APN: 934-533-52 Bedrooms: Square Feet: 1,568 Bathrooms: 3Square Feet: Bathrooms: Lot size:

2,618 Lot size: Garage: GGarage: Land Use: Land Use: Year Built: 1994

2,618

Sale Date:

00/00/2007 Sale Date: 00/00/2003 GCondominium (Residential) Condominium (Residential) Data Deemed Reliable, But Not Guaranteed. Copyright © 2004-2018 FIS Data Services. All Rights Reserved. All other trademarks and copyrights are the property of their respective holders. 09/19/2018 12:07:23 PM Customer Service Rep:

44. Nearby Property Owners: Agents love having a quick list of 10 nearby property owners at their fingertips! This allow invite to an open house, introduce themselves, etc.


Sample Plat Report 26. Plat Map The plat or map of the property is normally a copy of the assessors map or recorded subdivision map.

1. Assessors “BOOK” number 2. “Page” number of Assessors Book 3. Approximate lot dim (feet) 4. Lot line (solid) 5. Indicates two or more lots are assessed as one parcel (Tie Line) lot dimensions are equal to adjoining lot 7. “Parcel” number assigned to the specific propert assessor’s parcel number for this lot would be 7146-013-08. 8. Directional indicator (North/ arrow) 9. Tract number 10. Recording information of tract (Map Book & Page Reference)


How to Read Documents in a Property Profile Presented by Lisa Locke


Property Profile is a necessary part of buying and selling property... The Property Profile will provide you with a preliminary look at the financial status of a property. Prior to every listing appointment and every offer presentation a Property Profile should be ordered. There are 3 things you will need to determine: 1. Who owns the property? The property profile will specify the current owner of the property. This will take into account any quit claims or interspousal deeds signed and recorded since the property was purchased. You want to make sure that all parties on title sign the listing contract and at the time of the sale, the purchase contract. 2. Do the loans on the property exceed the sales price less closing costs? The profile includes all deeds of trust (outstanding loans) on the property. The amount of the loan is shown on the deed. Add up all the loans and ideally they should be less than the listing/sales price minus the closing costs. If they are not then the seller will need to bring money in to close the transaction. If you are taking the listing you will want to discuss this at the time you meet with the seller. If you are making an offer you definitely want to make sure the listing agent has discussed this with his or her client and the seller has the additional money necessary to close. 3. Is there a Notice of Default or Notice of Trustee Sale recorded against the property? The Property Profile also includes any Notice of Default or Notice of Trustee Sales recorded against the property. It is extremely important to know if there is anything recorded as these both have strict timelines after which time the property can be sold at auction by the bank. If you don’t notify the lender the property can be sold, even if it’s in escrow. The following pages contain copies of the documents found in a property profile with an explanation as to the important information contained therein.


Property Profile Cover Page

1.

Agent Information

2.

Subject Property Address and Assessor’s Parcel number

3.

Your Title Representative

4.

Customer Service Rep (Prepares the report)

123 CAJON ST.


Property Information Page 5.

Property Information: Site and Mailing address, APN number, Tract number, Lot number and brief legal description.

6.

Property Characteristics: Bed, Bathroom, year built, etc.

7.

Last sale information: Date and document number.

8.

Assessment & Tax Information: This is the current owner’s assessed value, tax amount and status.

DAVONPORT, LISA G 123 CAJON ST. 123 CAJON ST.

1

1


Tax Roll 9. 943-135-89

123 CAJON ST, ALISO VIEJO, CA 92656-1350 123 CAJON ST, ALISO VIEJO, CA 92656

Property Information: Assessors parcel number, Site and Mail address, tract number and assessed doc number

DAVONPORT LISA G

AVFD

DELINQUENT

DELINQUENT

2654.04

2654.04

100.02

ALISO VIEJO #87-12

10. Assessed Owner(s) Information: Owner’s name & Assessed value 5331.08

11. Taxes: This section you’ll see if the taxes are: PAID, OPEN or DELINQUENT. This information is important for your net sheet. 12. Tax Assessment Detail: This section will list breakdown of taxes, it will also include (in red ink) mello roos, PACE lien, etc.


Profile Summary 13. Property Address. For the property at: 123 Cajon Street Below is a summary of *CRITICAL ITEMS that may affect the sale of the above property. For specific information please refer to the attached documents. Other items that may affect the property such as: bankruptcy, IRS tax liens, states tax liens, judgments, etc., are not included. A completed Statement of Information is required for a full report of items affecting the property and the seller.

THERE ARE CURRENTLY 1 LOAN(S) ORIGINAL LOAN AMOUNT LIEN HOLDER DATE RECORDED 1st $391,500.00 INTERFIRST MORTAGE COMPANY 12/7/2016 2nd 3rd 4th 5th 6th Loans may show open and unpaid until a full reconveyance is recorded by the lender. Property Taxes: HOA Lien: Mechanics Lien: Lis Pendens: Hero Program: Notice of Solar: Reverse Mortgage: Notice Of : Foreclosure Activity:

Current Yes Yes Yes Yes Yes Yes Yes Yes

Delinquent No No No No No No No No

Foreclosure Info (If any): Notice Of Default Filed On: Notice Of Trustee Sale Filed On: Trustee Sale Date Is: Trustee Sale Number: Trustee Sale Status Phone Number:

10/27/2017 3/4/2018 4/11/2018 TGH12471-1 714-852-0779

Doc# 987645 Doc# 100784

*The above information is available through public sources as of 8/22/2018. Information provided by the vendor and public records may not always match exactly depending on how often the information is updated by each source. If you have questions in regards to this report please contact us at (888) 743-0412 This data is deemed reliable but is not guaranteed. The information contained herein is not a complete statement or representation of status of title to the property in question and no assurances are made or liability assumed as to the accuracy thereof. If you wish protection against loss with respect to the status of title, you should obtain a commitment, binder or policy of title insurance.

14. Current “Open” Deeds of trust (AKA Loans) Loans may show open and unpaid until a full reconveyance is recorder by the lender

15. Listed here are items of public record that could affect your sale and or marketability of your listing

16. Foreclosure information such as, important filing dates, sale dates and contact numbers 17. Plant Date: Date availability of public records


Sample Grant Deed Miss Lisa Davonport 123 Cajon St Aliso Viejo, Ca 92656

18. Recording Information: The name of the county and county recorder, the date and time of recordation and the recording fees.

2015000056432

1092656

99515-JD

943-135-89

19. Grantor: This identifies the party(ies) selling or transferring the real property.

Larry J. Krachey, a Single Man

Lisa G Davonport, a Single Woman

123 Cajon St., Aliso Viejo, Ca 92656

20. Grantee: This identifies the party(ies) purchasing the real property.

Larry

Sonia Jlera 6759032 2024

21. Notary: In this space, the official seal of the notary public or other authorized official must be affixed or stamped.


Sample Deed of Trust 2016000059873

22. Recording Information: The name of the county and county recorder, the date and time of recordation and the recording fees. 23. Trustor/Borrower: Party(ies) taking the loan. These are the ones which will be involved in the short sale negotiation if there is one.

109265690 10098987675435778 943-135-89

Lisa G Davonport 123 Cajon St., Aliso Viejo, Ca 92656 123 Cajon St., Aliso Viejo, Ca 92656

LISA G DAVONPORT, A SINGLE WOMAN

24. Lender: The company that originally made the loan. If the loan has been sold to another entity or investor you will need to negotiate with that entity. 25. Loan Amount: This is the original amount of the loan. It is not the current amount owed but will give you a ballpark estimate. Add the amounts from all the deeds of trust (loans) on the property and you’ll have an approximation of the amount outstanding. ** Special Note: The “Deed of Trust” form contains a total of 16 pages. For this handout, we have included page 1.


Sample Of Mechanics Lien 2017000023573

11/12/2017

A mechanics lien is a document filed by someone who performed work on the property and has yet tobe paid. The lien must be filed within 20 days of the completion of the work. After 90 days the claimant may file a Notice of Action which will on which will allow them to foreclose on the property in order to obtain the monies due them. A mechanics lien is only in effect for 6 months. At that time it expires and the claim can no longer the claimant will have to go to Civil Court to reclaim the monies due to them.

26. Company who performed the work & is filing the lien 27. The property address at which the work was performed or materials shipped. 28. The amount of money due the person(s)filing the claim. 29. The party(ies) who contracted the work or materials.


Other Samples of Liens are: ü HOA Liens ü Les Pendens (Court Proceedings) ü HERO / PACE Liens ü Notice of Solar Liens ü Reverse Mortgage

PLEASE NOTE: Property Profiles ONLY show recorded liens against the property. A property profile does NOT contain non public liens such as, child support liens, personal tax liens, etc.


Sample Of Notice of Default 2017000554412

987645-CA 943-135-89 123 CAJON ST., ALISO

10/27/2017

05182006

A Notice of Default: This document tell you that the foreclosure process has begun. This means you have a reduced time frame in which to sell the property and close escrow. Pay special attention to the date the notice was recorded as this will tell you how long you have.

30. The date the notice was recorded. The homeowner has 90 days from this date to bring the loan current or a Notice of Trustee Sale will be filed. 31. The Trustee Sale number which will be needed to reference the loan when speaking with the Trustee. 33. The amount needed to bring the loan current.

** Special Note: This Notice of Default form contains a total of 4 pages. For this handout, we have included page 1,2 & 4.


Sample Of Notice of Default, cont. 987645-CA

05182006

34. Trustee Sale number which will be needed to reference the loan when speaking with the Trustee.

36. The current holder of the note and their contact information.

37. The Trustor or Borrower on the note.

LISA G. DAVONPORT, A single woman 09/17/2015

2015000056432

** Special Note: This Notice of Default form contains a total of 4 pages. For this handout, we have included page 1,2 & 4.


Sample Of Notice of Default, cont. 987645-CA

7/15/2017

05182006

38. Trustee Sale number which will be needed to reference the loan when speaking with the Trustee.

39. The date the last payment was made. 10/24/2017

** Special Note: This Notice of Default form contains a total of 4 pages. For this handout, we have included page 1,2 & 4.


Sample Of Notice of Trustee Sale 2010000100784

03/04/2018

A Notice of Trustee Sale: The presence of this document means the property is about to be sold at auction. If you are in escrow or still have the property listed you will need to contact the trustee immediately to try to postpone the sale.

40. The date the notice was recorded. The homeowner has 21 days from this date to bring the loan current or it will go to sale at court house or address noted.

2008727

41. This will be used to check status of the sale.

LISA G. DAVONPORT, A single woman 12/07/16

2016000059873

123 CAJON ST., ALISO VIEJO, CA 92656 943-135-89

42. Here you will find, the borrower information, date and location of the sale, total monies due (including penalties), the property address, and contact information for the trustee, so you can call for status on the sale. ** Special Note: This Notice of Trustee form contains a total of 3 pages. For this handout, we have included the 1st page.


Sale Comparables Criteria Selected: Searched by Radius: 1 Mile Date Range: 3/28/2017 to 9/19/2018 Land Use: Same as Subject Area Sales Analysis Bedrooms: Baths: Lot Size: Living Area (SqFt): Sale Price: Year Built: Age:

Low 1 2 0 1,024 $410,000 1989 24

Median 3 2 2,367 1,321 $574,000 1990 28

43. Sale Comparables: We will include all properties sold within 1 mile radius and a 6 month period. Here you will find off market comps (not on MLS).

High 3 3 3,519 1,708 $645,000 1994 29

Subject Property Sale Date: 09/17/2015 2,618 SF Lot Size:

Year Built: Square Feet:

1989 1,458

Price: $/SF:

$470,000 $322

N Pool: BR/Bth: 2/2.0

Comparable Sales Data No.

Address

Date

1 24 WESTERLY ALISO VIEJO, CA 92656 Owner: APN: Legal: Land Use:

SqFt 1,291

07/30/2018

$505,000

07/25/2018

$618,000

NELSON, KURT; NELSON, NOELLE 934-507-11 Lot:1 Tract No:12392 Map Ref:MB602 PG9 Condominium (Residential)

4 74 SOUTHWIND ALISO VIEJO, CA 92656 Owner: APN: Legal: Land Use:

$/SF $406

BR/Bth Year Built 2/2

1990

Lot Size Pool Pool 2,367 SF N/A

$391

1,291

2/2

1990

2,350 SF N/A

LEGRAND, FATEMA Seller: AZIZ, PARWIN 939-206-27 Document #: 2018000277764 Tract No:3 Legal Unit:80 Map Ref:DOC91-190461 Condominium (Residential) Located approximately 0.19 miles from subject property.

3 69 MONTARA DR ALISO VIEJO, CA 92656 Owner: APN: Legal: Land Use:

Price $525,000

AUFILL, LAWRENCE A; AUFILL, DEBORAH Seller: MIYATA, TOSHIO; MIYATA, YUKO 939-206-59 Document #: 2018000330066 Subdivision:CONSISTING OF CERTAIN AIRSPACE Phase No:4 Legal Unit:107 Map Ref: Condominium (Residential) Located approximately 0.18 miles from subject property.

2 43 SOUTHWIND ALISO VIEJO, CA 92656 Owner: APN: Legal: Land Use:

09/07/2018

07/06/2018

$573,000

$467

1,321

3/2

1989

3,519 SF N/A

Seller: WRIGHT, A; WRIGHT, GAIL A Document #: 2018000272027 Located approximately 0.21 miles from subject property. $426

1,345

3/2

1990

2,350 SF N/A

WAKEFIELD, JEFFREY KIM; WAKEFIELD, Seller: ALFONSO, RAY 939-206-47 Document #: 2018000248853 Lot:3 Tract No:14099 Legal Unit:100 Map Ref:MB657 PG16-25 Condominium (Residential) Located approximately 0.19 miles from subject property.

Data Deemed Reliable, But Not Guaranteed. Copyright © 2004-2018 FIS Data Services. All Rights Reserved. All other trademarks and copyrights are the property of their respective holders. 09/19/2018 12:07:23 PM Customer Service Rep: Sandra Navarro


Nearby Property Owners BOISH LOUIS M 87 TORTUGA CAY ALISO VIEJO, CA 92656 APN: 934-533-49 Square Feet: 1,764 Year Built: 1994 Sale Date: 00/00/1994 Land Use:

G

Bedrooms:

2 Bathrooms: 2 Lot size: 2,618 Garage: G

Bedrooms: 2 Bathrooms: 2 Lot size: 2,618 Garage: G

Condominium (Residential)

SCHROTH JILL A 78 TORTUGA CAY ALISO VIEJO, CA 92656 APN: 934-533-64 Square Feet: 1,568 Year Built: 1994 Sale Date: 00/00/2007 Land Use:

3 2 2,618

Condominium (Residential)

BUNKER WILLIAM B TR 36 CONCH REEF ALISO VIEJO, CA 92656 APN: 934-532-10 Square Feet: 1,024 Year Built: 1989 Sale Date: 00/00/2007 Land Use:

Bedrooms: Bathrooms: Lot size: Garage:

Bedrooms:

3 Bathrooms: 3 Lot size: 2,618 Garage: G

Condominium (Residential)

Square Feet: 1,024 Year Built: 1993 Sale Date: 00/00/2006 Land Use:

Condominium (Residential)

KOTARSKI JOHN C TR 24 LIGHTHOUSE PT ALISO VIEJO, CA 92656 APN: 934-532-66 Square Feet: 1,024 Year Built: 1989 Sale Date: 00/00/2003 Land Use:

3 Bathrooms: 2 Lot size: 2,618 Garage: G

Condominium (Residential)

THIEN BOBBI L 39 PAPPAGALLO PT ALISO VIEJO, CA 92656 APN: 934-532-85 Square Feet: 1,764 Year Built: 1989 Sale Date: 00/00/1996 Land Use:

Bedrooms:

PINE CONE MANAGEMENT LLC 9 TORTUGA CAY ALISO VIEJO, CA 92656 APN: 934-533-42 Bedrooms:

Condominium (Residential)

SMITHEDAJKUL PETER Y 38 LIGHTHOUSE PT ALISO VIEJO, CA 92656 APN: 934-532-71 Square Feet: 1,024 Year Built: 1989 Sale Date: 00/00/2005 Land Use:

G

Bedrooms:

2 Bathrooms: 2 Lot size: 2,618 Garage: G

Bedrooms: 2 Bathrooms: 2 Lot size: 2,618 Garage: G

Condominium (Residential)

GREER DAVID P COTR 93 TORTUGA CAY ALISO VIEJO, CA 92656 APN: 934-533-52 Square Feet: 1,024 Year Built: 1994 Sale Date: 00/00/2003 Land Use:

2 2 2,618

Condominium (Residential)

MOTLAGH PEYMAN R 35 CONCH REEF ALISO VIEJO, CA 92656 APN: 934-532-07 Square Feet: 1,458 Year Built: 1989 Sale Date: 00/00/2001 Land Use:

Bedrooms: Bathrooms: Lot size: Garage:

Condominium (Residential)

SOELAEMAN TAMMY 17 LIGHTHOUSE PT ALISO VIEJO, CA 92656 APN: 934-532-54 Square Feet: 1,458 Year Built: 1989 Sale Date: 00/00/2003 Land Use:

2 Bathrooms: 2 Lot size: 2,618 Garage: G

Bedrooms:

2 Bathrooms: 2 Lot size: 2,618 Garage: G

Condominium (Residential)

Data Deemed Reliable, But Not Guaranteed. Copyright © 2004-2018 FIS Data Services. All Rights Reserved. All other trademarks and copyrights are the property of their respective holders. 09/19/2018 12:07:23 PM Customer Service Rep:

44. Nearby Property Owners: Agents love having a quick list of 10 nearby property owners at their fingertips! This allow them to invite to an open house, introduce themselves, etc.


Sample Plat Report 26. Plat Map The plat or map of the property is normally a copy of the assessors map or recorded subdivision map. 1. Assessors “BOOK” number 2. “Page” number of Assessors Book 3. Approximate lot dimensions (feet) 4. Lot line (solid) 5. Indicates two or more lots are assessed as one parcel (Tie Line) 6. Indicates lot dimensions are equal to adjoining lot 7. “Parcel” number assigned to the specific property. The assessor’s parcel number for this lot would be 7146-013-08. 8. Directional indicator (North/South arrow) 9. Tract number 10. Recording information of tract (Map Book & Page Reference)


How to Read Documents in a Property Profile

Presented by Melissa Howard Property Profile is a necessary part of buying and selling property... The Property Profile will provide you with a preliminary look at the financial status of a property. Prior to every listing appointment and every offer presentation a Property Profile should be ordered. There are 3 things you will need to determine: 1. Who owns the property? The property profile will specify the current owner of the property. This will take into account any quit claims or interspousal deeds signed and recorded since the property was purchased. You want to make sure that all parties on title sign the listing contract and at the time of the sale, the purchase contract.


2. Do the loans on the property exceed the sales price less closing costs? The profile includes all deeds of trust (outstanding loans) on the property. The amount of the loan is shown on the deed. Add up all the loans and ideally they should be less than the listing/sales price minus the closing costs. If they are not then the seller will need to bring money in to close the transaction. If you are taking the listing you will want to discuss this at the time you meet with the seller. If you are making an offer you definitely want to make sure the listing agent has discussed this with his or her client and the seller has the additional money necessary to close. 3. Is there a Notice of Default or Notice of Trustee Sale recorded against the property? The Property Profile also includes any Notice of Default or Notice of Trustee Sales recorded against the property. It is extremely important to know if there is anything recorded as these both have strict timelines after which time the property can be sold at auction by the bank. If you don’t notify the lender the property can be sold, even if it’s in escrow. The following pages contain copies of the documents found in a property profile with an explanation as to the important information contained therein.

Property Profile Cover Page 1. Agent Information

2. Subject Property Address and Assessor’s Parcel number

123 CAJON ST.


3. Your Title Representative / (Rep Name)

4. Customer Service Rep (Prepares the report)

Property Information Page

DAVONPORT, LISA G 123 CAJON ST. 123 CAJON ST.

11

5. Property Information: Site and Mailing address, APN number, Tract number, Lot number and brief legal description.

6. Property Characteristics: Bed, Bathroom, year built, etc.


7. Last sale information: Date and document number.

8. Assessment & Tax Information: This is the current owner’s assessed value, tax amount and status.

Tax Roll 9. Property Information: Assessors parcel number, Site and 943-135-89

Mail address, tract number and assessed doc number

123 CAJON ST, ALISO VIEJO, CA 92656-1350 123 CAJON ST, ALISO V

DAVONPORT LISA G

10. Assessed Owner(s) Information: DELINQUENT DELINQUENT

Owner’s name & Assessed value 2654.04 2654.04 5331.08

11. Taxes: This section you’ll see if the AVFD 100.02 ALISO VIEJO #87-12

taxes are: PAID, OPEN or DELINQUENT. This information is important for your ne 12. Tax Assessment Detail: This section will list breakdown of taxes, it will also include (in red ink) mello roos, PACE lien, e

Profile Summary 13. Property Address. For the property at: 123 Cajon Street Below is a summary of *CRITICAL ITEMS that may affect the sale of the above property. For specific information please refer to the attached documents. Other items that may affect the property

14. Current “Open” Deeds of trust (AKA Loans) Loans may show open and

such as: bankruptcy, IRS tax liens, states tax liens, judgments, etc., are not included. A completed Statement

for a full report of items affecting the property and the seller.

unpaid until a full reconveyance is THERE ARE CURRENTLY 1 LOAN(S)

recorder by the lender ORIGINAL LOAN AMOUNT LIEN HOLDER DATE RECORDED 1st $391,500.00 INTERFIRST MORTAGE COMPANY 12/7/2016 2nd 3rd 4th 5th

15. Listed here are items of public 6th Loans may show open and unpaid until a full reconveyance is recorded by the


record that could affect your sale Property Taxes: Current Delinquent

and or marketability of your listing

HOA Lien: Yes No Mechanics Lien: Yes No Lis Pendens: Yes No Hero Program: Yes No Notice of Solar: Yes No Reverse Mortgage: Yes No Notice Of : Yes No For No

16. Foreclosure information such as, important filing dates, sale dates Foreclosure Info (If any):

and contact numbers Notice Of Default Filed On: 10/27/2017 Doc# 987645 Notice Of Trustee Sale Filed On: 3/4/2018 Doc# 100784 Trustee Sale D Trustee Sale Number: TGH12471-1 Trustee Sale Status Phone Number: 714-852-0779

17. Plant Date: Date availability of

*The above information is available through public sources as of 8/22/2018. Information provided by the vendor and public records may not always match exactly depending on

public records information is updated by each source. If you have questions in regards to this report please contact us at (888) 743-0412

This data is deemed reliable but is not guaranteed. The information contained herein is not a complete statement or representation of status of title to the property in question and no assurances are made or liability assumed as to the accuracy thereof. If you wish protection against loss with respect to the s commitment, binder or policy of title insurance.

Sample Grant Deed 18. Recording Information: The name of the county and county 2015000056432 Miss Lisa Davonport 123 Cajon St Aliso Viejo, Ca 92656

recorder, the date and time of recordation and the recording fees. 1092656 99515-JD 943-135-89

19. Grantor: This identifies the party(ies) selling or transferring the real Larry J. Krachey, a Single Man property. Lisa G Davonport, a Single Woman 123 Cajon St., Aliso Viejo, Ca 92656

20. Grantee: This identifies the party(ies) Larry

purchasing the real property. 21. Notary: In this space, the official seal of the notary public or other authorized official must be affixed Sonia Jlera 6759032

or stamped. 2024

Sample Deed of

Trust


2016000059873

The name of the county and county recorder, the date and time of recordation and the recording fees.

123 Cajon St., Aliso Viejo, Ca 92656 123 Cajon St., Aliso Viejo, Ca 92656 109265690 10098987675435778

24. Lender: The company that originally made the loan. If the loan has been sold to another entity or investor you will need to negotiate with that entity.

LISA G DAVONPORT, A SINGLE WOMAN 943-135-89

25. Loan Amount: This is the 22. Recording Information: original 23. Trustor/Borrower: Party(ies) taking Lisa G Davonport

the loan. These are the ones which will be involved in the short sale negotiation if one.

amount of the loan. It is not the current amount owed but will give you a ballpark Add the amounts from all the deeds of trust (loans) on the property and you’ll h


approximation of the amount outstanding. ** Special Note: The “Deed of Trust” form con of 16 pages. For this handout, we have included page 1.

Sample Of Mechanics Lien

A mechanics lien is a document filed by someone who performed work on the property and has y The lien must be filed within 20 days of the completion o 11/12/2017 the work. After 90 days the claimant may file a Notice of Action which will on which will a foreclose on the property in order to obtain the monies due them. A mechanics lien is only in effect f At that time it expires and the claim can no longer the claimant will have to go to Civil Court to reclaim due to them.

26. Company who performed the work & is filing the lien 27. The property address at which the work was performed or materials shipped. 28. The amount of money due the person(s)filing the claim. 29. The party(ies) who contracted the work or materials.

Other Samples of Liens are: ✓HOA Liens ✓Les Pendens (Court Proceedings) ✓HERO / PACE Liens


✓Notice of Solar Liens ✓Reverse Mortgage

PLEASE NOTE: Property Profiles ONLY show recorded liens ag property. A property profile does NOT contain non public liens such support liens, personal tax liens, etc.

Sample Of Notice of Default A Notice of Default: This document tell you that the foreclosure process has begun. This 2017000554412

means you have a reduced time frame in which to sell the property and close escrow. Pay special attention to the date the notice was recorded as this will tell you how long you have. 10/27/2017

987645-CA

943-135-89 123 CAJON ST., ALISO 05182006

30. The date the notice was

recorded. The homeowner has 90 days from this date to bring the loan current or a Notice of Trustee Sale will be filed. 31. The Trustee Sale number which will

be needed to reference the loan when speaking with the Trustee. 33. The amount needed to bring the


loan current.

** Special Note: This Notice of Default form contains a total of 4 pages. For this handout, we hav page 1,2 & 4.

Sample Of Notice of Default, con Default form contains a total of 4 pages. For this handout, we have included page 1,2 & 4. LISA G. DAVONPORT, A single woman 09/17/2015 2015000056432

987645-CA 05182006

34. Trustee Sale number which will 34. Trustee Sale number which will be needed to reference the loan when speaking with the Trustee.

** Special Note: This Notice of

36. The current holder of the note and their contact information.


37. The Trustor or Borrower on the note.

Sample Of Notice of Default, con

** Special Note: This Notice of Default form contains a total of 4 pages. For this handout, we hav page 1,2 & 4. 987645-CA 05182006

7/15/2017

10/24/2017

38. Trustee Sale number which will


be needed to reference the loan when speaking with the Trustee.

39. The date the last payment was

made.

Sample Of Notice of Trustee Sale presence of this document means the property is about to be sold at auction. If you are in escrow or still have the property listed you will need to contact the trustee immediately to try to postpone the sale.

03/04/2018 2010000100784

40. The date the notice was recorded. The homeowner has 21 days from this date to bring the loan current or it will go to sale at court house or address noted.

2008727

information, date and location of the sale, total monies due (including penalties), the property address, and contact information for the trustee, so you can call for status on the sale.

LISA G. DAVONPORT, A single woman 12/07/16 2016000059873

123 CAJON ST., ALISO VIEJO, CA 92656

943-135-89

A Notice of Trustee Sale: The

** Special Note: This Notice of


included the 1st page.

Trustee form contains a total of 3 pages. For this handout, we have

41. This will be used to check status of the sale. 42. Here you will find, the borrower Criteria Selected: Searched by Radius: 1 Mile Date Range: 3/28/2017 to 9/19/2018 Land Use: Same as Subject Area Sales Analysis Low Median High Bedrooms:

1

3

3

Baths:

22 3

0

Lot Size: 2,367 3,519Living Area (SqFt):

1,0241,321 1,708 Sale Price: $410,000 $574,000 $645,000 Year Built: 1989 19901994 Age: 24 28 29 Subject Property Sale Date: 09/17/2015 Year Built: 1989 Price: $470,000 Pool: N Lot Size: 2,618 SF Square Feet: 1,458 $/SF: $322 BR/Bth: 2/2.0 Comparable Sales Data No. Address Date Price $/SF SqFt BR/Bth Year Built Lot Size PoolPool 1 24 WESTERLY 09/07/2018 $525,000 $406 1,291 2/2 1990 2,367 SF N/A ALISO VIEJO, CA 92656 Owner: AUFILL, LAWRENCE A; AUFILL, DEBORAH Seller: MIYATA, TOSHIO; MIYATA, YUKO APN: 939-206-59 Document #: 2018000330066 Legal: Subdivision:CONSISTING OF CERTAIN AIRSPACE Phase No:4 Legal Unit:107 Map Ref: Land Use: Condominium (Residential) Located approximately 0.18 miles from subject property. 2 43 SOUTHWIND 07/30/2018 $505,000 $391 1,291 2/2 1990 2,350 SF N/A ALISO VIEJO, CA 92656 Owner: LEGRAND, FATEMA Seller: AZIZ, PARWIN APN:

939-206-27 Document #: 2018000277764 Legal: Tract No:3 Legal Unit:80 Map Ref:DOC91-190461 Land Use: Condominium (Residential) Located approximately 0.19 miles from subject property. 3 69 MONTARA DR 07/25/2018 $618,000 $467 1,321 3/2 1989 3,519 SF N/A ALISO VIEJO, CA 92656 Owner: NELSON, KURT; NELSON, NOELLE Seller: WRIGHT, A; WRIGHT, GAIL A APN: 934-507-11 Document #: 2018000272027 Legal: Lot:1 Tract No:12392 Map Ref:MB602 PG9 Land Use: Condominium (Residential) Located approximately 0.21 miles from subject property. 4 74 SOUTHWIND 07/06/2018 $573,000 $426 1,345 3/2 1990 2,350 SF N/A ALISO VIEJO, CA 92656 Owner: WAKEFIELD, JEFFREY KIM; WAKEFIELD, Seller: ALFONSO, RAY APN: 939-206-47 Document #: 2018000248853 Legal: Lot:3 Tract No:14099 Legal Unit:100 Map Ref:MB657 PG16-25 Land Use: Condominium (Residential) Located approximately 0.19 miles from subject property. Data Deemed Reliable, But Not Guaranteed. Copyright © 2004-2018 FIS Data Services. All Rights Reserved. All other trademarks and copyrights are the property of their respective holders. 09/19/2018 12:07:23 PM Customer Service Rep: Sandra Navarro


Sale Comparables

43. Sale Comparables: We will include all properties sold within 1 mile radius and month period. Here you will find off market comps (not on MLS).

Nearby Property Owners PINE BOISH LOUIS M CONE MANAGEMENT LLC 87 TORTUGA CAY 9 TORTUGA CAY ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-533-49 Bedrooms:

3 APN: 934-533-42 Bedrooms:

2

Square Feet:

1,764 Bathrooms: 2Square Feet: 1,024 Bathrooms: 2Year Built: 1994 Lot size:

2,618 Year Built: 1993 Lot size:

2,618

Sale Date:

Garage: GSale Date: 00/00/2006 Garage: GLand Use: Condominium (Residential) Land Use: Condominium (Residential) Year Built: 00/00/1994 THIEN BOBBI L SMITHEDAJKUL PETER Y 39 PAPPAGALLO PT 38 LIGHTHOUSE PT ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-532-85 Bedrooms:

3 APN: 934-532-71 Bedrooms: Square Feet: 1,764 Bathrooms: 2Square Feet: Bathrooms: Lot size:

2,618 Lot size: Garage: GGarage: Land Use: Land Use: Year Built: 1989

2,618

Sale Date:

00/00/1996 Sale Date: 00/00/2005 GCondominium (Residential) Condominium (Residential) KOTARSKI JOHN C TR SOELAEMAN TAMMY 24 LIGHTHOUSE PT 17 LIGHTHOUSE PT ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-532-66 Bedrooms:

2 APN: 934-532-54 Bedrooms: Square Feet:


1,024 Bathrooms: 2Square Feet: Bathrooms: Year Built: Lot size:

2,618 Lot size: Garage: GGarage: Land Use: Land Use: Year Built: 1989

2,618

Sale Date:

Sale Date: 00/00/2003 GCondominium (Residential) Condominium (Residential) Year Built: 00/00/2003 BUNKER WILLIAM B TR MOTLAGH PEYMAN R 36 CONCH REEF 35 CONCH REEF ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-532-10 Bedrooms:

2 APN: 934-532-07 Bedrooms: Square Feet: 1,024 Bathrooms: 2Square Feet: Bathrooms: Lot size:

2,618 Lot size: Garage: GGarage: Land Use: Land Use: Year Built: 1989

2,618

Sale Date:

Sale Date: 00/00/2001 GCondominium (Residential) Condominium (Residential) Year Built: 00/00/2007 SCHROTH JILL A GREER DAVID P COTR 78 TORTUGA CAY 93 TORTUGA CAY ALISO VIEJO, CA 92656 ALISO VIEJO, CA 92656 APN: 934-533-64 Bedrooms:

3 APN: 934-533-52 Bedrooms: Square Feet: 1,568 Bathrooms: 3Square Feet: Bathrooms: Lot size:

2,618 Lot size: Garage: GGarage: Land Use: Land Use: Year Built: 1994

2,618

Sale Date:

00/00/2007 Sale Date: 00/00/2003 GCondominium (Residential) Condominium (Residential) Data Deemed Reliable, But Not Guaranteed. Copyright © 2004-2018 FIS Data Services. All Rights Reserved. All other trademarks and copyrights are the property of their respective holders. 09/19/2018 12:07:23 PM Customer Service Rep:

44. Nearby Property Owners: Agents love having a quick list of 10 nearby property owners at their fingertips! This allow invite to an open house, introduce themselves, etc.


Sample Plat Report 26. Plat Map The plat or map of the property is normally a copy of the assessors map or recorded subdivision map.

1. Assessors “BOOK” number 2. “Page” number of Assessors Book 3. Approximate lot dim (feet) 4. Lot line (solid) 5. Indicates two or more lots are assessed as one parcel (Tie Line) lot dimensions are equal to adjoining lot 7. “Parcel” number assigned to the specific propert assessor’s parcel number for this lot would be 7146-013-08. 8. Directional indicator (North/ arrow) 9. Tract number 10. Recording information of tract (Map Book & Page Reference)


Document Info Deed of Trust Grant Deed Notice of Default Notice of Trustee’s Sale Quitclaim Deed

Compliments of

Western Resources Title (800) 784-8534 We’re building a rep as the industry’s resource!


Document Information The Title Insurance Industry is dependent on various types of public records, which include grantor/grantee indices, lot books and computer. These records reflect matters affecting title to or interests in real property. This Handout is designed to acquaint you with some of the commonly encountered legal documents recorded on the public record. Although the examples that are shown cover only basic essentials, they will assist you in acquiring a greater understanding of the title insurance business. The sample legal documents contained herein are solely intended for study purposes, and should never be used as “models” to create other legal documents. Recorded documents substantiate matters involving individuals and legal entities when dealing with interests in real property and have significant legal and tax ramifications. Individuals are strongly advised to seek appropriate legal and tax advice before executing documents for recording. Each item on the legal documents is explained and illustrated as to purpose, content and usage. For discussion purpose, the commentary displayed in numerical order on each legal document will be defined on the proceeding page of Definitions. Special Note: This “Document Info” manual is intended for Training purposes only. It is not to be relied on in interpreting the full legal effect of the documents shown herein.

2


Table of Contents DEED OF TRUST ....................................................................................4 DEED OF TRUST DEFINITIONS ..........................................................8 GRANT DEED..........................................................................................9 GRANT DEED DEFINITIONS ...............................................................9 NOTICE OF DEFAULT .........................................................................11 NOTICE OF DEFAULT DEFINITIONS...............................................13 NOTICE OF TRUSTEE'S SALE ............................................................14 NOTICE OF TRUSTEE’S SALE DEFINITIONS .................................16 QUITCLAIM DEED ...............................................................................17 QUITCLAIM DEED DEFINITIONS.....................................................18

3


1994-316185 1

After Recording Return To: __ABC Mortgage Company______________

Recorded in Official Records Of Orange County, CA

__2100 W. Orangewood Ave. Ste. 180_____

August 10, 1994 at 8 A.M.

__Orange, CA 92868__________________

Joseph L. Real, County Recorder

____________________________________ Title Order No. Escrow No.

2

FEE $10.00

7046218 5-2317

____________________[Space Above This Line For Recording Data]___________________

DEED OF TRUST DEFINITIONS Words used in multiple sections of this document are defined below and other words are defined in Sections 3, 11, 13, 18, 20 and 21. Certain rules regarding the usage of words used in this document are also provided in Section 16. (A) 7

3

“Security Instrument” means this document, which is dated together with all Riders to this document.

July 17, 1994

_,

“Borrower” is William L. Brooks, A Single Man this Security Instrument.

Borrower is the trustor under

4

(B)

6

8

(C)

“Lender” is ABC Mortgage Company . Lender is a A Corporation___________ organized and existing under the laws of California Lender’s address is 2100 W. Orangewood Ave Suite 180 Orange, CA 92868__________________ Lender is the beneficiary under this Security Instrument. 5

(D)

“Trustee” is __Western Resources Title Co____________________________________________

(E)

“Note” means the promissory note signed by Borrower and dated July 18, 1994 _ 9 The Note states that Borrower owes Lender _____ABC Mortgage Company__________________ Dollars (U.S. $ $90,000.00 ) plus interest. Borrower has promised to pay this debt in regular Periodic Payments and to pay the debt in full not later than _July 25,2024___.

(F) “Property” means the property that is described below under the heading “Transfer of Rights in the Property.” (G) “Loan” means the debt evidenced by the Note, plus interest, any prepayment charges and late charges due under the Note, and all sums due under this Security Instrument, plus interest.

4


(H)

“Riders” means all Riders to this Security Instrument that are executed by Borrower. The following riders are to be executed by Borrower [check box as applicable]:

£ Adjustable Rate Rider £ Balloon Rider £ 1-4 Family Rider

£ Condominium Rider £ Planned Unit Development Rider £ Biweekly Payment Rider

£ Second Home Rider £ Other(s) [specify] _____________

(I)

“Applicable Law” means all controlling applicable federal, state and local statutes, regulations, ordinances and administrative rules and orders (that have the effect of law) as well as all applicable final, non-appealable judicial opinions.

(J)

“Community Association Dues, Fees, and Assessments” means all dues, fees, assessments and other charges that are imposed on Borrower or the Property by a condominium association, homeowners association or similar organization.

(K)

“Electronic Funds Transfer” means any transfer of funds, other than a transaction originated by check, draft, or similar paper instrument, which is initiated through an electronic terminal, telephonic instrument, computer, or magnetic tape so as to order, instruct, or authorize a financial institution to debit or credit an account. Such term includes, but is not limited to, point-of-sale transfers, automated teller machine transactions, transfers initiated by telephone, wire transfers, and automated clearinghouse transfers.

(L)

“Escrow Items” means those items that are described in Section 3.

(M)

“Miscellaneous Proceeds” means any compensation, settlement, award of damages, or proceeds paid by any third party (other than insurance proceeds paid under the coverages described in Section 5) for: (i) damage to, or destruction of, the Property; (ii) condemnation or other taking of all or any part of the Property; (iii) conveyance in lieu of condemnation; or (iv) misrepresentations of, or omissions as to, the value and/or condition of the Property.

(N)

“Mortgage Insurance” means insurance protecting Lender against the nonpayment of, or default on, the Loan.

(O)

“Periodic Payment” means the regularly scheduled amount due for (i) principal and interest under the Note, plus (ii) any amounts under Section 3 of this Security Instrument.

(P)

“RESPA” means the Real Estate Settlement Procedures Act (12 U.S.C. §2601 et seq.) and its implementing regulation, Regulation X (24 C.F.R. Part 3500), as they might be amended from time to time, or any additional or successor legislation or regulation that governs the same subject matter. As used in this Security Instrument, “RESPA” refers to all requirements and restrictions that are imposed in regard to a “federally related mortgage loan” even if the Loan does not qualify as a “federally related mortgage loan” under RESPA.

(Q)

“Successor in Interest of Borrower” means any party that has taken title to the Property, whether or not that party has assumed Borrower’s obligations under the Note and/or this Security Instrument.

5


TRANSFER OF RIGHTS IN THE PROPERTY This Security Instrument secures to Lender: (i) the repayment of the Loan, and all renewals, extensions and modifications of the Note; and (ii) the performance of Borrower’s covenants and agreements under this Security Instrument and the Note. For this purpose, Borrower irrevocably grants and conveys to Trustee, in trust, with power of sale, the following described property located in the _________County__________________ of _____Orange___________________: [Type of Recording Jurisdiction] [Name of Recording Jurisdiction] 10

which currently has the address of ______________633 Hayden Street___________________ [Street] _______Sun Valley______________, California _______90714_________(“Property Address”): [City] [Zip Code] TOGETHER WITH all the improvements now or hereafter erected on the property, and all easements, appurtenances, and fixtures now or hereafter a part of the property. All replacements and additions shall also be covered by this Security Instrument. All of the foregoing is referred to in this Security Instrument as the “Property.” BORROWER COVENANTS that Borrower is lawfully seised of the estate hereby conveyed and has the right to grant and convey the Property and that the Property is unencumbered, except for encumbrances of record. Borrower warrants and will defend generally the title to the Property against all claims and demands, subject to any encumbrances of record. THIS SECURITY INSTRUMENT combines uniform covenants for national use and nonuniform covenants with limited variations by jurisdiction to constitute a uniform security instrument covering real property. UNIFORM COVENANTS. Borrower and Lender covenant and agree as follows: 1. Payment of Principal, Interest, Escrow Items, Prepayment Charges, and Late Charges. Borrower shall pay when due the principal of, and interest on, the debt evidenced by the Note and any prepayment charges and late charges due under the Note. Borrower shall also pay funds for Escrow Items pursuant to Section 3. Payments due under the Note and this Security Instrument shall be made in U.S. currency. However, if any check or other instrument received by Lender as payment under the Note or this Security Instrument is returned to Lender unpaid, Lender may require that any or all subsequent payments due under the Note and this Security Instrument be made in one or more of the following forms, as selected by Lender: (a) cash; (b) money order; (c) certified check, bank check, treasurer’s check or cashier’s check, provided any such check is drawn upon an institution whose deposits are insured by a federal agency, instrumentality, or entity; or (d) Electronic Funds Transfer. Fee is paid to a third party (such as the Trustee) for services rendered and the charging of the fee is permitted under Applicable Law. If the fee charged does not exceed the fee set by Applicable Law, the fee is conclusively presumed to be reasonable.

6


24. Substitute Trustee. Lender, at its option, may from time to time appoint a successor trustee to any Trustee appointed hereunder by an instrument executed and acknowledged by Lender and recorded in the office of the Recorder of the county in which the Property is located. The instrument shall contain the name of the original Lender, Trustee and Borrower, the book and page where this Security Instrument is recorded and the name and address of the successor trustee. Without conveyance of the Property, the successor trustee shall succeed to all the title, powers and duties conferred upon the Trustee herein and by Applicable Law. This procedure for substitution of trustee shall govern to the exclusion of all other provisions for substitution. 25. Statement of Obligation Fee. Lender may collect a fee not to exceed the maximum amount permitted by Applicable Law for furnishing the statement of obligation as provided by Section 2943 of the Civil Code of California. BY SIGNING BELOW, Borrower accepts and agrees to the terms and covenants contained in this Security Instrument and in any Rider executed by Borrower and recorded with it. Witnesses:

William L. Brooks_ (Seal)

11 ______

_________________________________

- Borrower 14

_________________________________

___________________________________ (Seal) - Borrower

____________________[Space Below This Line for Acknowledgment]__________________ State of California 13 County of Orange______________________ } S.S. On July 21, 1994 _______ before me, John Doe ________________________________ a Notary Public in and for Said County and State, personally appeared 12

William L. Brooks ____ personally known to me (or proved to me on the basis of satisfactory evidence) to be the person(s) whose name(s) is/are subscribed to the within instrument and acknowledged to me that he/she/they executed the same in his/her/their authorized capacity(ies), and that by his/her/their signature(s) on the instrument the person(s), or the entity upon behalf of which the person(s) acted, executed the instrument. WITNESS my hand and official Seal Signature

John Doe

.

7


Deed of Trust Definitions A Deed of Trust is a security instrument used by the borrower (called the trustor) to convey “bare legal” title to the property, to a neutral party (called the trustee), for the purpose of securing an obligation (usually of a promissory note) payable to the lender (called the beneficiary). The trustee is authorized under “power of sale” to “nonjudicially” foreclose in the event of a default on the obligation by the trustor, or his/her successors in interest. The proceeds of the trustee’s sale (nonjudicial foreclosure) of the secured real property will apply as payment toward the defaulted obligation. When the debt or obligation secured by the deed of trust has been satisfied, the beneficiary must execute a request for the full reconveyance and any other documentation necessary to cause the deed of trust to be reconveyed. The trustee will then execute and record a “Full Reconveyance” in the county wherein the deed of trust was recorded. 1. Recording Information: The date and time of recordation: the file, document or instrument number; and /or the book and page(s) of the official records are assigned and noted by the county recorder in order to establish the recording reference. 2. County Recorder’s Stamps: The large stamp reflects the recording reference of the document and indicates the name of the county and county recorder. The smaller stamp shows the recording fees. 3. Date of Execution: Generally, this is the date on which the document is executed (signed), which is often the equivalent date of preparation or drawing. Execution may take place after preparation or drawing, but never before. 4. Trustor: This identifies the obligor (usually a corporation) who is receiving the “bare legal” title of the property to the trustee. 5. Trustee: This identifies the party (usually a corporation) who is receiving the “bare legal” title to the property, in trust. 6. Beneficiary: This identifies the party to whom the trustor is obligated (usually the lender). 7. Operative Words of Conveyance: Wording in this section indicates a present intent by the trustor to convey o transfer the “bare legal” title of the property to the trustee, in trust, with power of sale. This wording is essential in order to confer said poser to the trustee. In the sample, the wording “grants, transfers, and assigns to trustee, in trust with power of sale” is used. 8. Legal Description: This legally describes the real property, either by proportionate interest or in its entirety. This is generally accomplished by the Lot/Tract, Part Lot, Metes and Bounds, or U.S. Government survey mode. 9. Definition of Obligation: In this space, the obligation (which the trustor is to perform) is contained. Generally, the obligation to be performed is evidenced on the promissory note which is payable by the trustor to the beneficiary. 10. Property Address: The physical address of the property is entered here. 11. Signature of the Trustor: the signature (execution) of the trustor (borrower) will appear on the line in this section and his/her name should be printed or typed beneath the signature. 12. Acknowledgment: An acknowledgment is a formal declaration, made before an authorized official (usually a notary public), by the person who has executed (signed) a document, that such execution is his/her own act and capacity(ies). This declaration is then reduced to writing and attested to by said authorized official. In most instances, a document must be acknowledged (“notarized”) before it can be accepted for recordation. 13. Venue: this identifies the state and county where the acknowledgment is taken. 14. Notary Seal or Stamp: In this space, the official seal of the notary public or other authorized official must be affixed or stamped. ** Special Note: The “Deed of Trust” form contains a total of 16 pages. For this handout, we have included pages 1, 2, 3 and 16. The complete document may be obtained on-line at http://www.freddiemac.com/uniform/

8


2005-309523

Recording Requested By Western Resources Title Co Order No. Escrow No. Loan No.

9096205 7855-53

1

Recorded in Official Records Of Orange County, CA

10

October 3, 2005 at 8 A.M.

WHEN RECORDED MAIL TO:

2

Joseph L. Real, County Recorder

KEITH A. PURCHASER AND JEANETTE C. PURCHASER 1642 TAVERN WAY SUN VALLEY, CALIFORNIA 90711

FEE $7.00

MAIL TAX STATEMENTS TO:

SPACE ABOVE THIS LINE FOR RECORDER'S USE

3

DOCUMENTARY TRANSFER TAX $_155.00_________________

SAME

..X..Computed on the consideration or value of property conveyed; OR .....Computed on the consideration or value less liens or encumbrances remaining at time of sale.

Robert Stevenson

Parcel No: 1007-251-22

MJB, INC

Signature of Declarant or Agent determining tax - Firm Name

GRANT DEED FOR A VALUABLE CONSIDERATION, receipt of which is hereby acknowledged, Barry R. Seller 5

4

hereby GRANT(S) to Keith A. Purchaser and Jeanette C. Purchaser, husband and wife, as joint tenants. the real property in the City of 6

Laguna Beach, County of

Orange,

State of California, described as

Lot 17, tract mo. 19847, as per map recorded in book 299, pages 1 to 2, inclusive, of maps, in the office of the county recorder of said county. Dated

September 29, 2005

State of California, County of Orange On September 29, 2005

Barry R. Seller7 .

S.S. before me,

Barry R. Seller

8

John Doe personally appeared Barry R. Seller . personally known to me (or proved to me on the basis of satisfactory evidence) to be the person(s) whose name(s) is/are subscribed to the within instrument and acknowledged to me that he/she/they executed the same in his/her/their authorized capacity(ies), and that by his/her/their signature(s) on the instrument the person(s), or the entity upon behalf of which the person(s) acted, executed the instrument.

9

WITNESS my hand and official Seal

Signature

John Doe

.

MAIL TAX STATEMENTS AS DIRECTED ABOVE

Grant Deed Definitions 9

(This area for official notarial seal)


A deed is a written instrument by which title to or an interest in real property is transferred from an individual or legal entity (the grantor) to another (the grantee). There are basically two kinds of deeds in general use in California. The Grant Deed, which will be discussed here, and the Quitclaim Deed, of which numerous types exist. The primary difference between the Grant Deed and the Quitclaim Deed lies in the operative words of conveyance if any warranties are being conveyed. The word “Grants” (see item 9 below) is expressly designated by statute in the Grant Deed, whereas, the operative words of conveyance, “remise, release and forever quitclaim” are associated with Quitclaim Deed types. The important parts of a Grant Deed are discussed below and are shown by matching numerical symbols on the sample page, opposite. 1. Recording Information: The date and time of recordation: the file, document or instrument number; and /or the book and page(s) of the official records are assigned and noted by the county recorder in order to establish the recording reference. 2. County Recorder’s Stamps: The large stamp reflects the recording reference of the document and indicates the name of the county and county recorder. The smaller stamp shows the recording fees. 3. Documentary Transfer Tax: This is a tax levied on the sale of the property by the county (and sometimes the city) where the property is located. 4. For a Valuable Consideration: This is a statement which reflects the fact that money or some legal consideration is being given in exchange for the real property. 5. Grantor: This identifies the party (ies) selling or transferring the real property. 6. Legal Description: This legally describes the real property, either by proportionate interest or in its entirety. This is generally accomplished by the Lot/Tract, Part Lot, Metes and Bounds, or U.S. Government survey mode. 7. Signature of the Grantor: The signature (execution) of the grantor (seller) will appear on the line in this section and his/her name should be printed or typed beneath the signature. 8. Acknowledgment: An acknowledgement is a formal declaration, made before an authorized official (usually a notary public), by the person who has executed (signed) a document, that such execution is his/her own act and capacity(ies). This declaration is then reduced to writing and attested to by said authorized official. In most instances, a document must be acknowledged (“notarized”) before it can be accepted for recordation. 9. Notary Seal or Stamp: In this space, the official seal of the notary public or other authorized official must be affixed or stamped. 10. Title Order No. and Escrow No.: On this line the title company’s order number will appear, along with

the customer’s escrow number, if the document was recorded as part of a title order which culminated in the closing of the escrow. These numbers are generated by the title/escrow companies to control order inventories.

10


Trustee's No. 1526

1997-347583

1

Order No. 7003471

Recorded in Official Records of Orange County, CA

Escrow or Loan No. 1056-241-10

June 28, 1997 at 8 A.M. Joseph L. Real, County Recorder 2

FEE $10.00 SPACE ABOVE THIS LINE FOR RECORDER'S USE

NOTICE OF DEFAULT IMPORTANT NOTICE 2 IF YOUR PROPERTY IS IN FORECLOSURE BECAUSE YOU ARE BEHIND IN YOUR PAYMENTS, IT MAY BE SOLD WITHOUT ANY COUrT ACTION, and you may have the legal right to bring your account in good standing by paying all of your past due

payments plus permitted costs and expenses within the time permitted by law for reinstatement of your account, which is normally five business days prior to the date set for the sale of your property. No sale date may be set until three months from the date this notice of default may be recorded (which date of recordation appears on this notice). This amount is $21,797.95 as of 06/16/97 , (Date) and will increase until your account becomes current. While your property is in foreclosure, you still must pay other obligations (such as insurance and taxes) required by your note and deed of trust or mortgage. If you fail to make future payments on the loan, pay taxes on the property, provide insurance on the property, or pay other obligations as required in the note and deed of trust or mortgage, the beneficiary or mortgagee may insist that you do so in order to reinstate your account in good standing. In addition, the beneficiary or mortgagee may require as a condition to reinstatement that you provide reliable written evidence that you paid all senior liens, property taxes, and hazard insurance premiums. Upon your written request, the beneficiary or mortgagee will give you a written itemization of the entire amount you must pay. You may not have to pay the entire unpaid portion of your account, even though full payment was demanded, but you must pay all amounts in default at the time payment is made. However, you and your beneficiary or mortgagee may mutually agree in writing prior to the time the notice of sale is posted (which may not be earlier than the end of the three-month period stated above) to, among other things, (1) provide additional time in which to cure the default by transfer of the property or otherwise; or (2) establish a schedule of payments in order to cure your default; or both (1) and (2). Following the expiration of the time period referred to in the first paragraph of this notice unless the obligation being foreclosed upon or a separate written agreement between you and your creditor permits a longer period, you have only the legal right to stop the sale of you property by paying the entire amount demanded by your creditor. To find out the amount you must pay, or to arrange for payment to stop the foreclosure, or if your property is in foreclosure for any other reason, contact:

3 SUNSHINE MORTGAGE COMPANY, 4600 NORTH BEECH STREET, SUN VALLEY, CA 90712 TELEPHONE NO. (323)123-1234

4

If you have any questions, you should contact a lawyer or the governmental agency which may have insured your loan. Notwithstanding the fact that your property is in foreclosure, you may offer your property for sale, provided the sale is concluded prior to the conclusion of the foreclosure.

11


Remember, YOU MAY LOSE LEGAL RIGHTS IF YOU DO NOT TAKE PROMPT ACTION.

NOTICE OF DEFAULT 5

NOTICE IS HEREBY GIVEN: That Western Resources Title Company ___ a corporation, is duly appointed Trustee under a Deed of Trust dated 7/30/92__________________ executed by Anthony Christiansen and Terri R. Christiansen, Husband and wife, as Trustor, in favor of Sunshine Mortgage Company, A California Corporation as Beneficiary, recorded 8/01/92 , as Instrument No. 33333 , in Book N/A, Page N/A, of Official Records in the Office of the County Recorder of Orange County, California, securing, among other obligations, 1 note(s) for the sum of $444,432.000 ; that the beneficial interest under such Deed of Trust and the obligations secured thereby are presently held by the undersigned: that a breach of, and default in, the obligations for which such Deed of Trust is security has occurred in that payment has not been made of

The April 1, 1997 payment of principal and /or interest and all subsequent installments

6

7

that by reason thereof, the undersigned, present beneficiary under such Deed of Trust, has executed and delivered to said duly appointed Trustee, a written Declaration of Default and Demand for Sale, and has deposited with said duly appointed Trustee, such Deed of Trust and all documents evidencing obligations secured thereby, and has declared and does hereby declare all sums secured thereby immediately due and payable and has elected and does hereby elect to cause the trust property to be sold to satisfy the obligations secured thereby. This notice must be recorded by Western Resources Title Company

DATED: 06/16/97 SUNSHINE MORTGAGE COMPANY, A CALIFORNIA CORPORATION

8

Adam Holmes

Adam Holmes, Vice President

Diane Wood Diane Wood, Secretary

12


Notice of Default Definitions Nonjudicial foreclosure proceeding under the power of sale contained in the deed of trust is commenced when the trustee or beneficiary executes and records a “Notice of Default.” The notice of default when recorded provides “Constructive Notice” of a default in the terms and provisions of said deed of trust. The notice of default identifies the deed of trust by giving the recording information; the name(s) of the trustor(s): that a default has occurred and the details thereof; plus, it must state that the beneficiary has elected to proceed to sale (foreclose), to satisfy the obligation secured by the deed of trust. Note: Any material discrepancies could void the entire trustee’s sale proceedings. 1. Recording Information: The date and time of recordation: the file, document or instrument number; and /or the book and page(s) of the official records are assigned and noted by the county recorder in order to establish the recording reference. 2. Cautionary Notes: These are notes regarding: foreclosure due to default; rights to reinstate; rights to stop foreclosure; and the amount necessary to reinstate the obligations secured by the deed of trust in foreclosure. 3. Beneficiary Information: The name, address and telephone number of the beneficiary (who should be contacted to determine the amount necessary to reinstate or pay off the deed of trust in foreclosure) is inserted in the space. 4. Note Regarding Seeking Advice: This is a directive relating to any questions pertaining to the foreclosure proceedings. 5. Pertinent information About the Deed of Trust: In this space, information concerning the deed of trust in default is shown. It includes the names of the original trustee; trustor(s); beneficiary(ies); date of execution; recording reference; and the name of the county in which said deed of trust was recorded. 6. Statement of Default/Breach: In this space, detailed information concerning the default or breach of the obligation that has occurred. 7. Date of Execution: Generally, this is the date on which the document is executed (signed), which is often the equivalent date of preparation or drawing. Execution may take place after preparation or drawing, but never before. 8. Signature of the Beneficiary: On this line, the beneficiary signs (executes) the Notice of Default. The trustee may be authorized to act on behalf of the beneficiary.

13


Trustee's No. 1526

1997-347583

3

1

Order No. 7003471 Escrow No. Loan No.

Recorded in Official Records of Orange County, CA

2

June 14, 1997 at 8 A.M.

WHEN RECORDED MAIL TO:

Joseph L. Real, County Recorder

Western Resources Title Co 2100 W. Orangewood Ave Ste 180 Orange, California 92868

FEE $10.00 SPACE ABOVE THIS LINE FOR RECORDER'S USE

NOTICE OF TRUSTEE'S SALE On 06/27/97 at 10 a.m. WESTERN RESOURCES TITLE COMPANY, Trustee, or Successor Trustee or Substituted Trustee of that certain Deed of Trust executed by ROBERT M. KUNZ AND JUDY C. KUNZ, HUSBAND AND WIFE and recorded 05/03/1987 as Instrument No. 18345, in Book N/A, Page N/A, of Official Records of Los Angeles County, California, and pursuant to that certain Notice of Default thereunder recorded 06/27/97 as instrument No. 18345, in Book N/A, Page N/A, of Official Records of said County, will under and pursuant to said Deed of Trust sell at public auction for cash, lawful money of the United States of America, a cashier's check payable to said Trustee drawn on a state or national bank, a check drawn by a state or federal credit union, or a check drawn by a state or federal savings and loan association, or savings bank specified in Section 5102 of the Financial Code and authorized to do business in this state, at WESTERN RESOURCES TITLE COMPANY, 2100 W. ORANGEWOOD AVE. STE. 180, ORANGE, CALIFORNIA 92868

4

5 6

4

all that right, title and interest conveyed to and now held by it under said Deed of Trust in the property situated in said County and State described as:

7 LOT 17, TRACT MO. 9847, AS PER MAP RECORDED IN BOOK 129, PAGES 71 TO 74,

INCLUSIVE,OF MAPS, IN THE OFFICE OF THE COUNTY RECORDER OF SAID COUNTY.

Assessor's Parcel Number: 345-019-32 (Check one of the following) ( )

The street address or other common designation of said property:

(X)

Name and address of the beneficiary at whose request the sale is being conducted:

8

BANK OF THE EAST 910 CHELSEA BLVD, ARCADIA, CA 91731 TELEPHONE: (626) 338-5399 Directions to the above property may be obtained by requesting same in writing from the beneficiary within 10 days from the first publication of this notice.

9

Said sale will be made without covenant or warranty, express or implied, as to title, possession or encumbrances to satisfy the unpaid balance due on the note or notes secured by said Deed of Trust, to wit: $356,297.12, plus the following estimated costs, expenses and advances at the time of the initial publication of this Notice of Sale: 10

14


NOTICE TO PROPERTY OWNER YOU ARE IN DEFAULT UNDER A DEED OF TRUST, DATED 05/03/1987 UNLESS YOU TAKE ACTION TO PROTECT YOUR PROPERTY, IT MAY BE SOLD AT A PUBLIC SALE. IF YOU NEED AN EXPLANATION OF THE NATURE OF THE PROCEEDING AGAINST YOU, YOU SHOULD CONTACT A LAWYER. DATED: 6/13/97

11 WESTERN RESOURCES TITLE COMPANY AS TRUSTEE_____ (TRUSTEE'S NAME OR OTHER PERSON CONDUCTING SALE)

PUBLISH: 2100 W. Orangewood Ave., Ste. 180___________ (STREET ADDRESS) Orange, California 92868______________________

12

800-784-8534_______________________________ (TELEPHONE NUMBER)

Martha Wilkenson

.

13

Martha Wilkenson, Vice President

15


Notice of Trustee’s Sale Definitions On any nonjudicial foreclosure proceeding of a deed of trust, a “Notice of Trustee’s Sale” must be recorded in the office of the county recorder of the county in which the property is located at least 14 days prior to the date of the trustee’s sale. The “Notice of Trustee’s Sale” provides constructive notice of the intention to proceed to foreclose and, in addition to other matters, provides: information relating to the trustee conducting the sale; the reasonable estimation of the amount necessary to pay the obligation; and the location, time and place of the sale. The “Notice of Trustee’s Sale” must also be posted, published and mailed in accordance with the State of California, Civil Code Section 2924. 1. Recording Information: The date and time of recordation: the file, document or instrument number; and /or the book and page(s) of the official records are assigned and noted by the county recorder in order to establish the recording reference. 2. County Recorder’s Stamps: The large stamp reflects the recording reference of the document and indicates the name of the county and county recorder. The smaller stamp shows the recording fees. 3. Trustee’s Sale Number: In this area, the referenced number is assigned by the trustee for internal control purposes. 4. Sale Information: In this area the specific date, time, address and location of the trustee’s sale is shown. 5. Pertinent Information about the Deed of Trust: In this area, the deed of trust being “foreclosed” is identified. It reflects the recording date, document (instrument) number, name of the county, name(s) of the trustor(s), and the name of the beneficiary. 6. Notice of Intent to Sell: In this paragraph, the intent to sell and the acceptability” of the exchange of lawful money tendered at the time of sale is stated. 7. Legal Description: This legally describes the real property, either by proportionate interest or in its entirety. This is generally accomplished by the Lot/Tract, Part Lot, Metes and Bounds, or U.S. Government survey mode. 8. Beneficiary Information: In this area the information relating to the name, address and telephone number of the beneficiary. 9. Disclaimer: In this area, the trustee disclaims any liability based upon any incorrect representation of the street address and /or other common designation of the property to be sold. 10. Estimate of Minimum Amount of Obligation: This area shows the estimated amount necessary (unpaid balance plus costs expenses and advances) to satisfy the obligation. The amount is stated to inform perspective bidders interested in attending the trustee’s sale. 11. Date of Execution: Generally, this is the date on which the document is executed (signed), which is often the equivalent date of preparation or drawing. 12. Trustee Information: In this area the name, address and telephone number of the trustee conduction the sale is stated. 13. Signature of the Trustee: on this line, the signature (execution) of the representative for the trustee is shown, and his/her name should be printed or typed beneath the signature.

16


2005-323298

1

Order No. 6543451 Escrow No. 4324-7 Loan No.

Recorded in Official Records Of Orange County, CA

2

WHEN RECORDED MAIL TO:

March 16, 2005 at 8 A.M.

Gina L. Purchaser 1667 Dimas CT Dana Point, California 92677

Joseph L. Real, County Recorder FEE $7.00 SPACE ABOVE THIS LINE FOR RECORDER'S USE

DOCUMENTARY TRANSFER TAX $

3

Separate Property of a Spouse, R & T 1191.

..X..Computed on the consideration or value of property conveyed; OR .......Computed on the consideration or value less liens or encumbrances remaining at time of sale.

Parcel No. 1034 – 23 - 04

QUITCLAIM DEED FOR A VALUABLE CONSIDERATION, receipt of which is hereby acknowledged,

5

SCOTT K. PURCHASER, A MARRIED MAN, HUSBAND OF THE GRANTEE do(es) hereby REMISE, RELEASE AND FOREVER QUITCLAIM to

4

6

GINA L. PURCHASER, A MARRIED WOMAN, AS HER SOLE AND SEPARATE PROPERTY the real property in the City of Dana Point,

County of Orange,

7

State of California, described as

8 LOT 17, TRACT MO. 19847, AS PER MAP RECORDED IN BOOK 299, PAGES 1 TO 2, INCLUSIVE, OF MAPS IN THE OFFICE OF THE COUNTY RECORDER OF SAID COUNTY.

9 THIS DEED IS GIVEN TO CARRY OUT THE MUTUAL DESIRE AND AGREEMENT OF THE PARTIES HERETO, THAT SAID PROPERTY SHALL BECOME VESTED IN THE GRANTEE AS HER SOLE AND SEPARATE PROPERTY.

Dated

10

Scott K. Purchaser___11

MARCH 12, 2005_________________

Scott K. Purchaser

STATE OF CALIFORNIA }ss 13 COUNTY OF ORANGE__________________________ On

12

MARCH 12, 2005 JOHN DOE

before me, , personally appeared

SCOTT K. PURCHASER . personally known to me (or proved to me on the basis of satisfactory evidence) to be the person(s) whose name(s) is/are subscribed to the within instrument and acknowledged to me that he/she/they executed the same in his/her/their authorized capacity(ies), and that by his/her/their signature(s) on the instrument the person(s) or the entity upon behalf of which the person(s) acted, executed the instrument.

14

WITNESS my hand and official seal. Signature

John Doe

.

MAIL TAX STATEMENTS TO:

(This area for official notarial seal)

17


Quitclaim Deed Definitions This deed is used to convey any interest, held by the grantor, in the property described therein at the time. The Quitclaim Deed is normally used to release or abandon, uncertain or unknown interests, or to relinquish any possible community property interest in real property. 1. Recording Information: The date and time of recordation: the file, document or instrument number; and /or the book and page(s) of the official records are assigned and noted by the county recorder in order to establish the recording reference. 2. County Recorder’s Stamps: The large stamp reflects the recording reference of the document and indicates the name of the county and county recorder. The smaller stamp shows the recording fees. 3. Documentary Transfer Tax: This is a tax levied on the sale of the property by the county (and sometimes the city) where the property is located. Generally, this would not apply to the Quitclaim Deed, wherein consideration does not exceed $100.00 or under marital relationships defined in the Revenue and Taxation Code Sections 11911 and 11927. 4. For a Valuable Consideration: This is a statement which reflects the fact that money or some legal consideration is being given in exchange for the real property. 5. Grantor: This identifies the party (ies) selling or transferring the real property. 6. Operative Words of Conveyance: Wording in this section is essential to present an intent to transfer the title to the real property. In the Grant Deed, the wording “herby grant(s)” is used. 7. Grantee: This identifies the party(ies) purchasing or receiving the real property: the status (e.g., husband and wife): and the method of acquiring title (e.g., as joint tenants), that complements the vesting. 8. Legal Description: This legally describes the real property, either by proportionate interest or in its entirety. This is generally accomplished by the Lot/Tract, Part Lot, Metes and Bounds, or U.S. Government survey mode. 9. Intent Recital: Quite often, in Quitclaim Deed, a recital clarifying the intent or purpose of the executed document is contained therein. 10. Date of Execution: Generally, this is the date on which the document is executed (signed), which is often the equivalent date of preparation or drawing. Execution may take place after preparation or drawing, but never before. 11. Signature of the Grantor: The signature (execution) of the grantor (seller) will appear on the line in this section and his/her name should be printed or typed beneath the signature. 12. Acknowledgment: An acknowledgement is a formal declaration, made before an authorized official (usually a notary public), by the person who has executed (signed) a document, that such execution is his/her own act and capacity(ies). This declaration is then reduced to writing and attested to by said authorized official. In most instances, a document must be acknowledged (“notarized”) before it can be accepted for recordation. 13. Venue: this identifies the state and county where the acknowledgement is taken. 14. Notary Seal or Stamp: In this space, the official seal of the notary public or other authorized official must be affixed or stamped. 15. Assessor’s Parcel Number (APN): In many counties as a prerequisite to recording, the tax assessor’s parcel number must be contained on certain types of documents for real property identification purposes. 18


Foreclosure Terminology 1. When is a home considered ‘in foreclosure’?

2. What is a Notice of Default? Time frame?

3. How do you read a Notice of Default?

4. What is a Notice of Trustee Sale? Time frame?

5. How do you read a Notice of Trustee Sale?

6. What is a Trustees Deed Upon Sale?

7. What happens to the first if the second forecloses?


8. What happens to the second if the first forecloses?

9. What if the owner is delinquent in paying his property taxes? Will it go to sale for taxes? If so, when?

10. What about IRS liens?

11. Can a homeowner’s association foreclose on a property?

12. What is an REO?

13. How do you find out if a property sold at auction?

14. What happens after a property goes to sale and no one buys it?

15. How does a bankruptcy affect a foreclosure?


16. What is a short sale?

17. What are the steps an agent should take if a home is in foreclosure?

18. What steps should the agent take if the home is ‘upside down’?

19. What steps should be taken if the homeowner has declared bankruptcy?

20. Can you still sell a house with an IRS lien? What if there isn’t enough money to pay the lien?

21. How should an agent try to get a listing on foreclosure?

22. How should an agent try to get a listing on an REO?

23. How do I read our Notice of Default lists?


24. How do I read our Notice of Trustee Sales Lists?

25. Where can I get lists of REOs?


Selling Properties in Foreclosure

Compliments of Compliments of

WWW.WRTCA.COM 800.784.8534











UNDERSTANDING THE FORECLOSURE PROCESS It is an unfortunate commentary, but when economic activity declines and housing activity decreases more real property enters the foreclosure process. High interest rates and creative financing arrangements also are contributing factors. When prices are rapidly accelerating during a real estate "bonanza", many people go to any lengths available to get into the market through investments in vacation homes, rental housing and "trading up" to more expensive properties. Many buyers anticipate that interest rates will drop and home prices will continue to escalate. Neither may occur, and borrowers may be faced with large "balloon" payments becoming due. When payments cannot be met, the foreclosure process looms on the horizon. In the foreclosure process, one thing should be kept in mind: as a general rule, a lender would rather receive payments than receive a home due to a foreclosure. Lenders are not in the business of selling real estate and will often try to accommodate property owners who are having payment problems. The best plan is to contact the lender before payment problems arise. If monthly payments are too hefty, it may be that a lender will be able to make some alternative payment arrangements until the owner's financial situation improves. Let's say, however, that a property owner has missed payments and has not made any alternate arrangements with the lender. In this case, the lender may decide to begin the foreclosure process. Under such circumstances, the lender, whether a bank, savings and loan or private party, will request that the trustee, often a title company, file a notice of default with the county recorder's office. A copy of the notice is mailed to the property owner. If the default is due to a balloon payment not being made when due, the lender can require full payment on the entire outstanding loan as the only way to cure the default. If the default is not cured, the lender may direct the trustee to sell the property at a public sale. In cases of a public sale, a notice of sale must be published in a local newspaper and posted in a public place, usually the courthouse, for three consecutive weeks. Once the notice of sale has been recorded, the property owner has until 5 days prior to the published sale date to bring the loan current. If the owner cures the default by making up the payments, the deed of trust will be reinstated and regular monthly payments will continue as before. After this time, it may still be possible for the property owner to work out a postponement on the sale with the lender. However, if no postponement is reached, the property goes "on the block". At the sale, buyers must pay the amount of their bid in cash, cashier's check or other instrument acceptable to the trustee. With the recent attention given to foreclosure, there also has been corresponding interest in buying foreclosed properties. However, caveat emptor: buyer beware. Foreclosed properties are very likely to be burdened with overdue taxes, liens and clouded titles. A buyer should do his homework and ask a local title company for information concerning these outstanding liens and encumbrances. Title insurance may or may not be available following a foreclosure sale and various exceptions may be included in any title insurance policy issued to a buyer of a foreclosed property. This article was published by the California Land Title Association. Member companies of the California Land Title Association are dedicated to facilitating the transfer of real property throughout California and increasing the public's awareness of the value and purpose of title insurance.


As an Account Manager at Western Resources Title, it is critical that you diversify your business mix. These mixes typically include a blend of; Resale – Refi and Commercial Accounts. Below is a description of each:

● Resale: All business generated by a Real Estate office or Real Estate agent. The purchase and sale of general Real Estate. Think your own home. ● Refi: All business generated from a financial institution, bank or lender. ● Commercial: is any non-residential property used for commercial profit-making purposes. Commercial real estate includes stores, malls, office buildings, and industrial parks. The relationship building process is very different for each. At WRT we focus on Resale first, Refi then Commercial business. We do this because Resale pays you more and the company profits are higher with Resale. Our focus and priority is always Resale and becoming confident in this area is critical to your success. Second, is Refi accounts. These relationships are typically easier to create as lenders, banks and credit unions are always there for you to visit and reach out to where Real Estate agents are not, and it is a different business generator all together. We will discuss this further in the coming days. Commercial business has a much longer gestation period, and from opening to close can take up to a year or more in some cases. However, patience pays off in this case - as commercial pays well and we encourage our Account Managers to seek out those relationships. Let’s dive into the day to day journey of a Title Representative in detail…


TERRITORY TALK Where is your focus? And WHY?

Step one: Establish Territory (s) Your Manager will sit with you to discuss and establish your territory (s) that you will be focused on. The reason Account Executives are given a particular territory (s) is to gain momentum and build relationships with clients in stated areas so that you may remain consistent and build your business. As you continue to build it is critical that you work business in your confirmed territory and not in others, unless approved by your manager on a case by case basis.

Step two: Research and Review My MTA My MTA is a platform offered to you by Western Resources Title. This is where it gets fun and you can become a professional stocker! (kidding, sorta!) My MTA allows you to have the ability to drill down on client information. Example; Obtain information on revenue of particular offices and individual agents, what title company they are using and it even shares any changes or moves that may be occurring within offices in your territory. We will use this tool to research your given territory (s) together as well as give you your very own app on your phone so that you may be able to be armed with the latest information about your business in the palm of your hand – anywhere, anytime!

Step three: Establish Lists In the Title and Escrow industry it is critical you diversify your business as an Account Executive. Think of your lists as buckets i.e.; Resale, Refinance and Commercial business. Resale being top priority, and so on. The information we gather from My MTA will provide us clean lists of these potential clients that you will be targeting. These lists will be your working lists that you will be using and working from on a daily basis. Once these lists are established, we will be uploading them to various internal platforms so that you may be able to consistently communicate with these people in an organized fashion, on a daily and weekly basis allowing for maximum penetration in communication. You will (if you haven’t already) be trained on these programs during the course of your on-boarding with Western Resources Title.


How to Utilize the WRT Intranet Rep Site

To access our internal WRT Intranet Rep Site, visit wrtrepsite.com. Click “Log in” in the upper right-hand corner. A new screen will open where you can enter your login credentials which you were sent when first hired.


How to Utilize the WRT Intranet Rep Site

The menu to navigate our Rep Site is in the upper right-hand section. Some of our Topics have sub pages you can view by hovering over the topic name. There are many helpful resources under the “Building Blocks to Exceptional Performance” page, such as goal setting, meeting presentations and lead generation links.


How to Utilize the WRT Intranet Rep Site

Under “Goal Setting” you can download worksheets to review and create your goals. If you click on the name of the file, it will prompt to download. Downloads may appear at the bottom of your internet screen. Be sure to “save as” on your computer when you open, and you may need to click “enable editing” before you can edit.


How to Utilize the WRT Intranet Rep Site

Another helpful resource is “Scripts” which you can access by hovering over “Resource Library.” Scripts can help you if you struggle to think of what to say at office meetings or when calling clients. We are constantly adding additional topics to these sections, so check back regularly!


How to Utilize the WRT Intranet Rep Site There are training resources for all of our tools under each of the tool names. We also have training videos on topics such as Contactually under “Training Videos.”


How to Utilize the WRT Intranet Rep Site

Access many of our marketing pieces under “Marketing Materials.” Only pieces which are not timesensitive can be found here. If you need a holiday piece, please contact Sheri Forell. Files are named with the date of last update at the end so you can easily see which are newest topics. We are constantly updating this section, so check back regularly for more resources!


How to Utilize the WRT Intranet Rep Site

Under the “Mailchimp Templates” section you can quickly import pre-made templates into your Mailchimp account by clicking on the name of the topic. After you import the template, you can include your contact information to easily send to your clients. The “last updated” column displays when each piece was last updated, so be sure you have the most recent versions!


Please 3 hole punch a resource guide


Western Resources Title 2 North Lake Avenue, Suite 460 Pasadena, CA 91101 Phone: (626)714-7640 / Fax: PR: WRT

Ofc: 2005 (12762)

Invoice To:

RE:

Ford Escrow 258 E. Badillo St #C Covina, CA 91723

Attention:

Tina Northcutt

Your Ref.: Property:

31536

Invoice No.: Date:

12762 - 200516134 10/17/2018

Our File No.: Title Officer: Escrow Officer:

151667 Jimmy Anchondo

Customer ID:

FORDESCROW

Liability Amounts Lender 1:

$108,669.00

1510 and 1510 1/2 W Adams Boulevard, Los Angeles, CA 90007 Buyers: Sellers:

Ahui Algandar

Description of Charge Electronic Recording Fees North American Lender Refinance Policy Title Sub Escrow Refinance Endorsement - Refi Trans 8.1 Deed of Trust Release Quit Claim Deed SB2 Fee - Delayed Release Release DELAYED CHILD SUPPORT REL

Invoice Amount $20.00 $325.00 $85.00 $25.00 $69.00 $8.00 $30.00 $75.00 $32.00 INVOICE TOTAL

$669.00

Comments: Thank you for your business! To assure proper credit, please send a copy of this Invoice and Payment to: Attention: Accounts Receivable Department

Printed On: 01/09/2019, 4:07 PM

Requester: KB

Accounting Copy

Page: 1


Title Order Information Sheet

Order #158641 WRT Title Officer: Roberta Radecki (RR) WRT Escrow Officer: (RR) Date: 12/17/2018 Underwriter: Old Republic National Title Insurance Company Sales Rep 1: Sales Rep 2: Open Order Date: Transaction Type: Business Segment: Property Type:

Janik Hopkins

Business Source / Role:

Coast Cities Escrow - Rossmoor (Outside Escrow Company) 12501 Seal Beach Boulevard, Suite #225 Seal Beach, CA 90740 Phone: (562)596-6030 Robin Riley Email: rriley@coastcitiesescrow.com 21-9098-RR

Attention: Reference: Directed By: Attention: Reference:

October 17, 2018 Sale w/Mortgage Residential Single Family Residence

First Team Real Estate-Rossmoor 12501 Seal Beach Boulevard, Suite #100 Seal Beach, CA 90740 Phone: (562)596-9911 Philip Dematteo Email: phillipdematteo@firstteam.com 12131 Chianti Drive

Product(s):

ALTA Extended Loan Policy ALTA Homeowner’s Policy (Agent Use Only)

Sale Price: 1st Loan Amount, if any: 2nd Loan Amount, if any:

$1,035,000.00 $776,250.00 $

Seller Name(s)/Vesting:

Patrick O'Connell and Laura Brusa-O'Connell, husband and wife as joint tenants Kristoffer Sales and Michelle Sales

Buyer Name(s)/Vesting: Property Address: County: APN: Buyer's Broker:

Attention: Seller's Broker:

Attention:

12131 Chianti Drive, Unincorprated Area, CA 90720 Orange 086-262-06 First Team Real Estate-Rossmoor 12501 Seal Beach Boulevard Suite #100 Seal Beach, CA 90740 Phone: (562)596-9911 Philip Dematteo Email: First Team Real Estate-Rossmoor 12501 Seal Beach Boulevard Suite #100 Seal Beach, CA 90740 Phone: (562)596-9911 Philip Dematteo Email: phillipdematteo@firstteam.com


How to Read the Daily Sales Report First Sheet-Top Chart is Daily Open orders

Date Report covers

1.

A 1. 2. 3. 4. 5.

2.

B

A. B.

3.

4.

5.

6.

7.

8.

Daily total Monthly total=MTD

First Team directed Resale orders Outside Broker directed Resale orders Refinance Orders Total orders by representative Projection of orders for the month

6. Resale orders to report date 7. Resale order goals for the month 8. Controlled percentage of orders 9. Title orders with Escrow 10. National Title orders(outside California)

9.

10.


How to Read the Daily Sales Report Bottom of Open Orders (1st Chart)

1. A A. B.

B

Number of Working day for the month Total number of working days in the month

1. 2. 3. 4. 5.

2. 3.

4.

5.

Average daily open orders of the columns above Monthly Projections of columns above Projected Resale orders based on number of working days in the month Budgeted Resale orders for the month Percentage reached of goal for the month


How to Read the Daily Sales Report Top of the Closing orders (2nd Chart)

1.

1. 2. 3. 4. 5.

First Team Resale orders closed Outside Broker Resale orders closed Refinance Orders closed Total orders closed by representative Projection of closed orders for the month

2.

3.

4.

5.

6.

6. Controlled percentage of closed orders 7. Title orders with Escrow closed

7.


How to Read the Daily Sales Report Bottom of Closed Orders (2nd Chart)

2. 1. 3. 1. 2. 3. 4. 5.

4.

5.

Average MTD of the columns above Average closings daily of columns above Projected Resale orders based on number of working days in the month Budgeted Resale orders for the month Percentage reached of goal for the month


How to Read the Daily Sales Report Bottom of the excel screen

2.

Click on this tab to get the break downs by escrow officer and title officer

1.

2.

4.

5.

6.

3.

1. 2. 3. 4.

Resale openings by day and month for EO and TO Refi openings by day and month for EO and TO Total orders opened by day and month for EO and TO Monthly projected total Open orders

5. 6. 7. 8.

Resale closings by day and month for EO and TO Refi closings by day and month for EO and TO Total orders closed by day and month for EO and TO Monthly projected total Closed orders

7.

8.


How to Read the Daily Sales Report Bottom of the excel screen

2.

This page gives you detailed information on each opened order. Each header is the information in the column. **HINT-On this page you can highlight the entire page right click and unhide all opened orders for the month. Then you can sort orders by sales rep and you will then have a detailed list of your opened orders.

To sort pick under the data tab on top the sort key make sure your My data has headers is checked and pick the column you want to sort by


How to Read the Daily Sales Report Bottom of the excel screen

2.

This page gives you detailed information on each closed order. Each header is the information in the column. **HINT-On this page you can highlight the entire page right click and unhide all orders for the month. Then you can sort orders by sales rep and you will then have a detailed list of your closed orders


How to Read the Daily Sales Report Bottom of the excel screen

2.

This page gives you detailed information on each escrow open order. Each header is the information in the column. If your order is an escrow only order it will not be on the first page charts because those are only orders with title insurance.


How to Read the Daily Sales Report Bottom of the excel screen

This page gives you detailed information on each escrow closed order. Each header is the information in the column. If your order is an escrow only order it will not be on the first page charts because those are only orders with title insurance.


Print out sample open order sheet (we used #158641) Print out sample invoice (we used #151667)


FIRST PLACE TOOLS DIRECTORY THE ROADMAP TOOLS LIBRARY Use the Tools Library inside of The Roadmap to access additional tools, presentations, scripts and training videos. TOOLS LIBRARY: BUYER PIPELINE (IN ROADMAP) This is the largest pool of qualified buyers in Southern California. Our exclusive technology that is able to collect and match buyers and sellers. We may already be working with the right buyers for your home. (Not available from the competition) TOOLS LIBRARY: HOT BUYS (IN ROADMAP) Our proprietary Hot Buys® system attracts motivated buyers looking for the best opportunities. Maximize exposure and increase demand for your home. Exclusive technology determines the best home values. Buyers are able to identify exceptional home values faster.

TOOLS, LOGINS & LINKS

kvCORE-CRM Introducing the first completely scalable, all-inclusive, real estate platform for the modern brokerage. kvCORE is built to power your entire business on one platform with next generation technology that agents will use and love. Products include, lead engine, web & IDX, smart CRM, listings, transactions & marketing autopilot. DESIGN STUDIO Ability to select easy, pre-designed templates to create marketing materials that are downloadable and can be sent to print. FIVESTREET FiveStreet works with your existing lead sources and turns your phone into a virtual command center. Automatically broadcast leads to your team, keep track of who is working a lead, and grow your business. GMAIL Access your First Team Email through the GMail button. (We suggest you bookmark your GMail Account once you access your email)

©​First Team Education Department


iTOURMEDIA First Team has partnered with iTourMedia to bring you an all new video platform that provides video tours and landing pages for every listing. You can also send them to your own YouTube and Facebook accounts, and customize any of your automated tours with additional video, audio, transitions, and more. MARKET TRENDS First Team’s own market trends. Where you can get local market data to strategically price and position your client’s home. Get the facts to help your client and yourself to make informed decisions. Provides you access to instant, accurate, up-to-date inventory and sales statistics. Determine price trends over time in your client’s neighborhood. REALSCOUT Combines revolutionary buyer data driven listing tools and industry best home search experiences to help you win and sell more listings. Agents can add their clients in to Real Scout and it will filter the homes to tailor what the client is really looking for, it will audit the data to narrow down special features and provide extra large photos to the consumer. TESTIMONIAL TREE With 92% of consumers around the world saying they trust recommendations from friends and family above all other forms of advertising, it is more critical than ever to maintain a strong online presence. First Team has partnered with Testimonial Tree, a third-party service that provides online word-of-mouth marketing and reputation management services, to deliver you the best possible solution for building your testimonial library. TRENDGRAPHIX This is where you run reports for specific areas/neighborhoods including “Top Broker Reports” and “Top Buyer Representation” Reports. You can look up individual Agents and Brokers. You can run Cities, Zip Codes, and Counties etc. (Click on Broker’s Edge Lite to get Top Brokers Report)

AGENT COLLABORATION

PROPERTY MANAGEMENT Connect with our Property Management Department regarding advice and/or How To’s work with clients in property management. ​FIRST LOOK Post your listing to the First Look Loop to give teammates a 2 day jump on the competition prior to hitting the MLS. ​(48 hours before it hits the MLS)

©​First Team Education Department


LISTING APPOINTMENT Create a post prior to going on a listing appointment and say "I'm going on a listing appointment for a 3bed/3bath in Bucktown with a list price of $400K-$500K. Does anyone have a buyer?" If other agents have subscribed to the neighborhood hashtag of Bucktown because they have a buyer there, you can connect about your potential listing and their buyer. HOTLINE Get pressing transaction, risk, legal and compliance help right here. Real Estate instructor and transactional wiz, Mike Busse is minding the “Hotline” loop throughout the day and is ready for your toughest question​s. OPEN HOUSE Hosting an open house or broker preview? Create a post and maximize your exposure and traffic with the people who are interested in it most, you can even share the post to social media with one button. Want to host an Open House or in need of a host? This loop allows you to post about wanting to host or needing a host last minute in your area. PREFERRED VENDORS In need of a contractor or painter in your area for a listing? Look in the Preferred Vendors Loop to find local professionals who have worked with other First Team Real Estate Agents. If you have a professional relationship with someone, post their information to get them referrals. Referrals get you referrals! PROPERTY NEEDED Have a buyer who needs a property and just can't seem to find the perfect match? Post your specifications here just as you would a listing. Any agents that have subscribed to that area and/or school district will be sent an automatic push notification. SNEAK PREVIEW (You have a signed SELM) Let buyers and sellers know about your home before it hits the MLS. Buyers feel more urgency and may pay higher prices to purchase homes before they are released to the market.

©​First Team Education Department


MY OFFICE OFFICE LOOP In this loop you will find important company documents, training information, office meeting plugs & wants, or upcoming events pertaining to your office. Your office loop is private to the agents in your office. LICENSING AND AGENT SERVICES In this loop find discount programs that you can take advantage of and information on continuing education. RELOCATION Remember you are local AND global! Understand our relocation department in this loop. Offer great service where clients are headed and earn referral commission. This includes programs like M.O.M, Military on the Move.

MARKETING

MARKETING NEWS This is where you can learn more about the upcoming Marketing Material roll outs and E-Blasts. You can find more information on Advertising, Campaigns, Contests, Design Studio and E-Blasts. MARKETING STORE Access our Marketing Store today to order business cards, postcards, name tags and any marketing material needed to leverage your business. DESIGN STUDIO Ability to select easy, pre-designed templates to create marketing materials that are downloadable and can be sent to print. IMPACT MARKETING Has pre-created templates from Marketing Department specializing in mailing pieces and brochures. Material can be delivered right to your front door! UPDATE MY AGENT WEBSITE Make direct changes to your Agent Website. This is the back end of your website were you can update your biography, headshot, contact information and email signature.

©​First Team Education Department


SOCIAL MEDIA CONCIERGE Marketing creates multiple social media posts daily for our agents to share with their social media platforms. With a click on a button, you can keep your audience engaged with your Real Estate business. LUXURY & INTERNATIONAL LUXURY & INTERNATIONAL NEWS Training information and webinars regarding all of our Luxury Affiliates. This is where you can connect with the affiliates websites directly. CHRISTIE’S INTERNATIONAL REAL ESTATE WEBSITE As the exclusive affiliate of Christie's International Real Estate in Orange County and the coastal Long Beach neighborhoods of Naples and Belmont Shores in Los Angeles County, we are the market leader in luxury properties. Our partnership with Christie’s International Real Estate allows us to expand our international reach in order to provide sellers with a wider base of interested buyers as well as connect luxury sellers overseas with our buyers. LUXURY PORTFOLIO INTERNATIONAL® WEBSITE Luxury Portfolio International® is the luxury face of Leading Real Estate Companies of the World®. The Luxury Portfolio referral network includes over 500 companies in 30 countries, which we tap into for our own buyers and sellers. This group collectively has decades of experience in the high-end luxury real estate market.​ The 200-plus selected luxury affiliates represent the luxury component of an organization which encompasses over 550 companies, 4,000 offices and 128,000 associates producing $351 billion in sales last year, with over one million transactions in over 55 countries. Based in the United States, Luxury Portfolio International® is backed by the experience of the most well respected and well known experts in luxury real estate in markets worldwide. This group collectively has decades of experience in the high-end luxury real estate market. LEADING REAL ESTATE COMPANIES OF THE WORLD® WEBSITE Leading Real Estate Companies of the World® is the largest global network of premier locally branded companies, including over 500 of the finest residential real estate firms around the world. Leading Real Estate Companies of the World® recruits only the best of the best among locally and regionally branded firms. We are honored to be among the finest and work hard to maintain our high performance standards.

©​First Team Education Department


LUXURYREALESTATE.COM – WHO’S WHO Who's Who in Luxury Real Estate is a compendium of the finest residential real estate firms from around the world. LuxuryRealEstate.com offers access to the most multi-million dollar properties. Who’s Who in Luxury Real Estate’s global network is showcased on LuxuryRealEstate.com, which remains the #1 portal for luxury properties on the web and has more $1,000,000+ content than any near-peer. The company has been recognized as a leader in the industry by Forbes, The Webby Awards, Web Marketing Association, Maggie Awards, ADDY Awards, the Inc. 5000 List, and more TRAINING REAL ESTATE TRAINING- DAVID KNOX On demand training videos and tutorials on how to grow your Real Estate business from David Knox. Over 400+ videos no matter your experience in the field. THE UNIVERSITY Visit the University loop to find out about upcoming trainings and watch archived videos. This is where you can find the monthly Evening and Daytime Power Curve Schedule. TOOLS DISCUSSION CENTER This is where you can find individual discussion loops for the tools that we offer. You can find kvCore, Google Apps, Industry Tech, RealScout, Skyslope, Testimonial Tree, Zipforms, and FiveStreet. You can find helpful handouts, videos, and webinars to help you learn more about our third party tools. HELP FIRST TEAM HELP DESK- IT DEPARTMENT Create a post for everyone to learn or fill out the form for 1 on 1 help from the IT department. GET TO KNOW THE APP This loop is focused on any questions you have regarding the First Place App. FIRST PLACE HELP CENTER Post in this loop if you have a question about First Place. You can also find a How To Guide for First Place in this loop.

**Please make sure to set your subscriptions in each loop so that you don’t miss any new information**

©​First Team Education Department


EDUCATION DEPARTMENT

Yearly Training Calendar Includes: • • • • • • • • • • • •

Power Curve Sales Training Power Curve Plus Online Action Plan Roadmap Coaching The Luxury Series Sales Mastery E Force Empower Network - Social & Education Events Legacy Network Team Dynamics Advanced Business Strategies Tools and Technology Exclusive Certification Programs

Power Curve


Live sales training that includes practice, prospecting, presentations, contracts and negotiations. This course offers a complete operating system for agents to run their business. Daytime course is 2 weeks & our evening accelerated course is 8 sessions.

Monthly Courses Include: • • • • • • • • • •

The Sales Process & First Team Business System Previewing & Open House Residential Purchase Agreement and related forms The Buyer Consultation & FT Buyer Broker Agreement MLS & CMA First Place SOI & Farming Listing Presentation KV Core (CRM) Real Scout & Social Media Negotiating & Objection Handling

DAY ONE: The Sales Process/ Introduction to Systems

Goal: To understand how to operate a successful business that has a well-defined and disciplined system in place. Recognizing the importance of tracking and forecasting. It's important to teach agents how trends will affect their revenue stream and how to make necessary adjustments. Our goal is to teach them how to put systems in place in each of these divisions/ Agents will also learn how to leverage strategies, scheduling and our unique tools. Learning the skills of how to educate prospects on the entire process and showing them the target date timeline, which helps the consumer to understand the level of service they will receive along the timeline. They will also learn to lay out he benefits of working with a First Team agent. Agents will understand they need to treat this like a business and not a hobby by first implementing a system that gives them predictability.

Sales Process

1. The PROSPECTING Division Identifying and connecting with people looking to buy or sell real estate within my service area. 2. The LEAD FOLLOW-UP Division How and when these potential prospects will be communicated with. In addition this division can be utilized to earn a customer’s business. 3. The CONSULTATIONS Division The Buyer Consultation and the Listing Presentation are where we educate our customers and secure them as clients with a written contract, either a Buyer Broker Agreement or a Listing Agreement. 4. The SERVICE Division Outlines the activities you will perform after you have been hired with regard to showing buyers properties, pricing and marketing listings for sellers and property previewing activities to assist you in learning the homes and the inventory in your market. 5. The NEGOTIATING Division


Covers where you would, as a buyer’s agent, write the offer, present the offer and work through the counter-offers in finalizing the contract; or, as the listing agent, receive offers from the 6. The ESCROW Division

Coordinates the escrow transaction. The escrow period begins the day escrow opens, and continues through all the inspections, termite inspections, appraisal and loan conditions, etc.

DAY TWO - Previewing & Open House Previewing:

Goal: Teach the agents the importance of Previewing and Product Knowledge and how they will provide value by knowing the sharpest, most desirable and competitively priced homes at any given time. Learning all entry levels in their preferred market preference. It is essential to gain this knowledge; it provides them with the detailed information that will allow you to present yourself as an expert in the market, someone who can provide valuable additional information to consumers beyond what they can gather themselves which includes Sneak Preview Properties and Hot Buys

Open House:

Goal: To teach this proven method which provides an opportunity for new agents to meet potential prospects. To master the skills and teach the importance of consistently hosting open houses, not only will agents build their confidence, they will start building relationships. In this lesson we continue to reinforce the importance of filling your pipeline by vetting potential prospects the right way, but most importantly setting appointments. What better way to get started in the field with a proven method that continues to bring success to agents. Our main goal is to become great at Open Houses, how to prepare the right way, how to market the home, how to build rapport by continuing to practicing dialogue & closing techniques.

DAY THREE – RPA (Residential Purchase Agreement)

Goal: We provide detailed instruction about how to properly complete and use the RPA form stepby-step to better serve and protect our agents and their clients. We continue to provide buyer profiles for the agents so they can intimately familiarize themselves with this contract by reading and filling out samples to reinforce repetition which will provide confidence when it comes to working with buyers and sellers. We also include forms AD, PRBS, BIA, First Team forms that are included in the offer package. Our goal is addressing key areas and finish up with a complete and concise comprehension of this important document.

DAY FOUR: - The Buyer Consultation

Goal: Teach the 5 steps of the Buyer Consultation, each step provides a purpose, and it is essential to go through each step in order to show the benefit to the client by educating them how you could potentially save them money by hiring you. Learn how to educate them on entire process including our tools and strategies. Before that happens agents will learn how to establish a high level of rapport by listening carefully to clients needs and wants. Once you have identified what is important


to them you need to focus on these items during the consultation while also differentiating yourself from other agents (by the system you use) and First Team from all other real estate companies. Mastering these Consultations enables our agents to empower clients with greatly increased knowledge, resulting in signed contracts.

DAY FIVE: MLS & CMA

Goal: Introduce & take the agents through the different steps of the property-centric MLS database that provides simplified access to a wide variety of listings, custom searches, adding listings, contacts, mapping & comps. Agents will learn how to complete a CMA through Cloud CMA and are required to complete one in class. We reinforce the importance of navigating this system everyday to familiarize themselves on the different tools and how to make necessary adjustments when customizing a CMA so they can educate the clients on what is going on in today’s market.

DAY SIX: First Place, Roadmap & Tools Taking agents through a step-by-step process on how to access our innovative tools, presentations, strategies, scripts, marketing and videos. A place where they can collaborate and communicate with their fellow agent, this gives them an opportunity to engage, share, learn, stay up to date, and work their business more efficiently. The focus is to increase their knowledge by providing a clear Roadmap to help them navigate the five disciplines of Real Estate. (Goal Setting, Lead Generation, Lead Follow Up, Lead Conversion and Managing Transactions). DAY SEVEN: Farming & SOI SOI:

Goal: Start with the memory jogger, build your list of SOI and use every opportunity available to stay in touch with the people they already know, your Sphere of Influence (past clients, friends and relations, aka SOI, COI, or social farm) adding them to their CRM, methods of contact, lifestyle prospecting, asking your SOI specific questions so you can learn motivation & learn how to ask for referrals.

Farming:

Goal: To introduce farming but to reinforce the agents sitting down with their manager to see if it is the right time for them. The goal of the farmer is to become the #1 agent of choice. To accomplish this agents must do one of two things to generate the dominant market share. One is to invest in target marketing and second is to build relationships with as many people as possible so you are getting repeat sales and referrals. Learn how to research, how to choose a farm, WRT app, who are the dominant players, what is the turn over rate & how to create a farm directory (non-public info, etc.), building detailed profiles of everyone in your farm. Again, this is all about consistency and frequency.


DAY EIGHT: Listing Presentation

Goal: The Listing Presentation is to introduce the opportunity to enlighten a potential Seller on how First Team can get them the highest price for their home in a time frame that is meaningful to them. There are two fundamentals that are mandatory for agents to get the Seller(s) to understand, and agree with; 1) that the Buyer(s) actually pay the commission and 2) that more exposure for their home will net them a higher price. Agents learn scripting on the Agenda, the home tour, how to build rapport, the seller interview and the 5 areas of alignment; Condition, Accessability, Marketing, Pricing and Compensations. The goal is to continue to master the skills of presenting and educating the sellers on our Buyer Delivery system and to educate them on how we market their home at a higher level. Another goal is for the agents to understand the company they work for and to know their competition so they can learn how to eliminate them

DAY NINE: Lead Follow Up & CRM

Goal: Learn the activity of systematically following up with clients is the foundation of this business. We teach how to follow up around a target date, this helps the agents to learn product motivation vs event motivation. The system is designed to categorize your leads in to buckets; A, B, C & D. Agents will learn how and when to follow up with their database. The motto is to spend minutes with your B’s and hours with you’re A’s but they need to learn how to determine prospects timeline by asking for the target date. This system is also used earn someone’s business and this division organizes your flow and sets the tone for the rest of your activities. Once we go through this training we help them set up their CRM and we take them through a step-by-step training on how to utilize their database.

DAY TEN- Objection Handling & Negotiating Goal: We go through the process of learning the different negotiating techniques for buyers and sellers and how to learn the difference between major objections vs. minor objections and how to handle each of them by asking the right questions in the right order. Agents will learn the different closing techniques; trial close, Ben Franklin, either or close, active close, assumptive tie down, feel felt found, think it over and the ultimate close. Agents will continue practicing this skill to ensure they are closing.

Power Curve Plus

6 week online action plan that takes what they learned in Power Curve and puts it into action with emphasis of income producing activities. Agents will have videos & tasks assigned to them each week and they are able to check off each one as they are completed. Managers can view their progress by conducting a weekly Power Curve Plus accountability meeting and by clicking on the manage progress tab in the LMS.




Roadmap Coaching

6 months of weekly production coaching that supports sales development in an activity-based curriculum to insure and reward sales success. This comprehensive coaching program has been developed for coaching new and experienced Real Estate Agents. It has been designed by; Real Estate Leadership in direct consultation with First Team Real Estate, top performing managers, coaches and agents from all across North America. The Roadmap Coaching program is the GPS to Accelerated Sales Success in Real Estate and focuses on the 5 disciplines of Real Estate; Goal Setting, Lead Generation, Lead Follow Up, Lead Conversion &; Managing Transactions. The Roadmap Coaching Program will provide you with the keys and tools to coaching success. First Team Real Estate along with Real Estate Leadership is poised to help you create the next generation of success in your organization or branch. That vision begins with your commitment to learning the techniques and systems of The Roadmap Coaching Program. Our goal is to grow your business systematically and measurably while improving your quality of life. The Roadmap Coaching program is assembled


around four key components. In addition, the coaching program will provide you with additional tools to guide the agent through the 5 disciplines of Real Estate: 1. Developing a Successful Coaching Relationship 2. The intake and assessment of a candidate for Coaching 3. The organization, strategies, and tactics of successful Coaching 4. Your Coaching Mastery Tool Kit which allows you to coach several agents at one time. The Roadmap Coaching Program includes our exclusive excel-based Agent Planner and Accountability Tracker along with our coaching scripts, and dialogues, and this Roadmap Coaching Program Manual. The content of this program is the collection of the best practices demonstrated over two decades of trial and error in coaching, motivating and retaining top producing real estate professionals. Everything in this system is proven effective, documented in design and implementation, as well as the results. Many of the areas of focus are outlined in detail and are detailed specifically for your branch-level implementation. This program is easily customizable for your branch (es). By investing in The Roadmap Coaching Program, you are acknowledging that it represents the commitment you are making to develop your coaching skill set. As you enter this new phase of skill development, we hope you do so with great confidence and excitement for the future. The Coaching Mastery Manual consists of the following sections: SECTION ONE Coaching Phases Benefits of Coaching Coaching Structure Intake Meeting & Process Coaching Agreement SECTION TWO Goal Setting & Business Planning Guide to Agent Business Planner *Agent Activity Planner *Accountability Tracker *Assessment Tool Measuring & Reporting A Coaching Meeting Lead Generation Sales Activities Self Improvement plan Roles, Responsibilities and Expectations SECTION THREE


Characteristics of a successful coaching session Review Training Homework SECTION FOUR Tool Box Motivational Tools and Ideas SECTION FIVE Lead Follow Up Target Date Management CRM/database Lead Conversion Listing Presentation Support Forms and Tools Buyer Consultation Support Forms and Tools Manage Transactions Benefits of using a Transaction Coordinator Buyer and Seller Service tools Additional Coaching Tools Home Run 360 Grand Open House Art of Negotiating Canvassing Handling Objections Prospecting for FSBO’s Top Closing Techniques Listing Appointment Tips


POWER CURVE DAY ONE- The Sales Process and Introduction to Systems Systems Goal: To understand how to operate a successful business that has a well-defined and disciplined system in place. Recognizing the importance of tracking and forecasting. It's important to teach agents how trends will affect their revenue stream and how to make necessary adjustments. Our goal is to teach them how to put systems in place in each of these divisions. Agents will also learn how to leverage strategies, scheduling and our unique tools. Learning skills to educate prospects on the entire process and showing them where they are on the target date timeline, which helps the consumer to understand the level of service they will receive along the way. They will also learn to lay out the benefits of working with a First Team agent. Agents will understand they need to treat this like a business and not a hobby by first implementing a system that gives them predictability.

Sales Process 1. The PROSPECTING Division Identifying and connecting with people looking to buy or sell real estate within my service area. 2. The LEAD FOLLOW-UP Division How and when these potential prospects will be communicated with. In addition this division can be utilized to earn a customer’s business. 3. The CONSULTATIONS Division The Buyer Consultation and the Listing Presentation are where we educate our customers and secure them as clients with a written contract, either a Buyer Broker Agreement or a Listing Agreement. 4. The SERVICE Division Outlines the activities you will perform after you have been hired with regard to showing buyers properties, pricing and marketing listings for sellers and property previewing activities to assist you in learning the homes and the inventory in your market. 5. The NEGOTIATING Division Covers where you would, as a buyer’s agent, write the offer, present the offer and work through the counter-offers in finalizing the contract; or, as the listing agent, receive offers from the buyers and interpret those offers including counter offers and any further negotiating that comes up in the process 6. The ESCROW Division Coordinates the escrow transaction. The escrow period begins the day escrow opens, and continues through all the inspections, termite inspections, appraisal and loan conditions, etc.


DAY TWO - Previewing & Open House Previewing Goal: Teach the agents the importance of Previewing and Product Knowledge and how they will provide value by knowing the sharpest, most desirable and competitively priced homes at any given time. Learning all entry levels in their preferred market preference. It is essential to gain this knowledge; it provides them with detailed information that will allow you to present yourself as an expert in the market, someone who can provide valuable additional information to consumers beyond what they can gather themselves which includes Sneak Preview Properties and Hot Buys

Open House Goal: To teach this proven method which provides an opportunity for new agents to meet potential prospects. To master the skills and teach the importance of consistently hosting open houses, not only will agents build their confidence, they will start building relationships. In this lesson we continue to reinforce the importance of filling your pipeline by vetting potential prospects the right way, but most importantly setting appointments. What better way to get started in the field with a proven method that continues to bring success to agents. Our main goal is to become great at Open Houses, how to prepare the right way, how to market the home, how to build rapport by continuing to practicing dialogue & closing techniques.

DAY THREE – RPA (Residential Purchase Agreement) Goal: We provide detailed instruction about how to properly complete and use the RPA form step-by-step to better serve and protect our agents and their clients. We continue to provide buyer profiles for the agents so they can intimately familiarize themselves with this contract by reading and filling out samples to reinforce repetition, which will provide confidence when it comes to working with buyers and sellers. We also include forms AD, PRBS, BIA, First Team forms that are included in the offer package. Our goal is addressing key areas and finish up with a complete and concise comprehension of this important document.

DAY FOUR - The Buyer Consultation Goal: Teach the 5 steps of the Buyer Consultation, each step provides a purpose, and it is essential to go through each step in order to show the benefit to the client by educating them how you could potentially save them money by hiring you. Learn how to educate them on entire process including our tools and strategies. Before that happens agents will learn how to establish a high level of rapport by listening carefully to client’s needs and wants. They will also learn how to differentiating themselves from other agents (by the system you use) and First Team from all other real estate companies. Mastering these consultations enables our agents to empower clients with greatly increased knowledge, resulting in signed contracts.


DAY FIVE- MLS & CMA Goal: Introduce & take the agents through the different steps of the property-centric MLS database that provides simplified access to a wide variety of listings, custom searches, adding listings, contacts, mapping & comps. Agents will learn how to complete a CMA through CloudCMA and are required to complete one in class. We reinforce the importance of navigating this system everyday to familiarize themselves on the different tools and how to make necessary adjustments when customizing a CMA so they can educate the clients on what is going on in today’s market.

DAY SIX- First Place, Roadmap & Tools Goal: To give the agents access and training to innovative tools, presentations, strategies, scripts, marketing and videos. A place where they can learn to collaborate and communicate with their fellow agents. We want to give the agents a way to engage, share, learn, stay up to date, and work their Real Estate business. To teach them the tools and strategies needed to navigate the five disciplines of their Real Estate Business. (Goal Setting, Lead generation, Lead Follow Up, Converting Leads and Managing Transactions).

DAY SEVEN- Farming & SOI SOI Goal: Start with the memory jogger, build your list of SOI and use every opportunity available to stay in touch with the people they already know, your Sphere of Influence (past clients, friends and relations, aka SOI, COI, or social farm) adding them to Contactually, methods of contact, lifestyle prospecting, asking your SOI specific questions so you can learn motivation & learn how to ask for referrals.

Farming Goal: To introduce farming to the agents but we recommend guidance from their managers to determine the right time for them to start a farm. The goal of the farmer is to become the #1 agent of choice. To accomplish this, agents must do one of two things to generate the dominant market share. One is to invest in target marketing and second is to build relationships with as many people as possible so you are getting repeat sales and referrals. Learn how to research, how to choose a farm, WRT app, who are the dominant players, what is the turnover rate & how to create a farm directory (non-public info, etc.), building detailed profiles of everyone in your farm and to focus on consistency and frequency.


DAY EIGHT- Listing Presentation Goal: The Listing Presentation is to introduce the opportunity to enlighten a potential Seller on how First Team can get them the highest price for their home in a time frame that is meaningful to them. There are two fundamentals that are mandatory for agents to get the Seller(s) to understand, and agree with; 1) that the Buyer(s) actually pay the commission and 2) that more exposure for their home will net them a higher price. Agents learn scripting on the agenda, the home tour, how to build rapport, the seller interview and the 5 areas of alignment; Condition, Accessibility, Marketing, Pricing and Compensation. The goal is to continue to master the skills of presenting and educating the sellers on our Buyer Delivery system and to offer a complete marketing plan. Another goal is for the agents to understand the company they work for and to know their competition so they can learn how to eliminate them.

DAY NINE- Lead Follow Up & Contactually Goal: Learn the activity of systematically following up with clients is the foundation of this business. We teach how to follow up around a target date; this helps the agents to learn product motivation vs. event motivation. The system is designed to categorize your leads in to buckets; A, B, C & D. Agents will learn how and when to follow up with their database. The motto is to spend minutes with your B’s and hours with your A’s but they need to learn how to determine prospects timeline by asking for the target date. This system is also used earn someone’s business and this division organizes your flow and sets the tone for the rest of your activities. Once we complete LFU we then help them set up Contactually by taking them through a step by step training on how to utilize their database.

DAY TEN- Objection Handling & Negotiating Goal: We go through the process of learning the different negotiating techniques for buyers and sellers and how to learn the difference between major objections vs. minor objections and how to handle each of them by asking the right questions in the right order. Agents will learn the different closing techniques; trial close, Ben Franklin, either or close, active close, assumptive tie down, feel felt found, think it over and the ultimate close. Agents will continue practicing this skill to ensure they are closing.


Mastermind/Small Group Coaching Success System ●

Groups should be structured around a common goal such as increased production, lead generation methods, issues relating to current market conditions, and are to be made up of compatible reps with like-minded business practices.

Collaborative Meeting Style ●

Title Reps need great ideas, a forum for brainstorming similar problems, and counter ideas that may not be good ideas.

Manager/Facilitator sets the tone, at the top of the meeting find something positive to say

Manager/Facilitator to guide the meeting so the reps find it productive and a valuable use of their time. It is important to gently prevent any one rep from taking the meeting off topic or taking control

● What benefits will reps derive from these meetings? ● Provide a clear roadmap for success and greatly increase their income (as much as double) ● Learn about the top ten challenges of top producing reps and solutions to those challenges ● Provide a forum to get help from their peers ● Gain a greater level of knowledge and best practices ● Will continue until the reps reach their goals ●

Group size to be no more than 10 to 12 reps to enhance bonding and a willingness to share and be held to peer accountability.

Meetings to be held every two weeks for two hours

Every meeting to have an agenda the members are aware of before coming in (send out prior to each meeting) ●

See sample agendas for the first, second, and following meetings, below. You can pull out the outline and agenda to use for meetings 1, 2, 3 and make any needed changes

In general, agendas to include (plus specific topics added in) 1. Inclusion Exercise: At the beginning of the meeting, everyone in the group has one minute to share personal or professional events since the last meeting (build camaraderie). 2. Recognition : allow a short period for reps to share success stories, what is working in the current market 3. Review Progress V. Plan against goals and any action items set at previous meeting 4. Issues/Opportunity Processing


● ● ●

Ask the reps if they have any issues/challenges they would like help from the group with Issue/Opportunity Form Preparation form below (Hand out to the reps to prepare) At the meeting the rep will present his issue/opportunity by asking; o How do I (issue/opportunity)? o This issue is important because o What I have done to date on this issue o What I would like group to help me with is? ● Ask Clarifying Questions: I Am Wondering. o The remainder of the group will ask questions to drill down to core issue (I am wondering if?) (no one to offer solutions). ● Offer Solutions: Once the true issue behind the challenge has been identified, then others in the group will offer solutions, what they would do to resolve the issue or leverage the opportunity 5. Best Practices Session −

Each meeting will include one training session on a topic as shown in the Rep Training Manual. The schedule of classes outlined in the manual will be followed.

An exercise will be assigned designed to implement the tool/item just discussed. This must be completed by the next meeting. Reps will report their results at that time.

6. End of every meeting: group feedback −

Was this meeting worthwhile?

If so, what made it worthwhile?

What could we do to make it better?


● First Meeting Outline -see agenda below ● Introductions: Each member to use sharing time to introduce themselves to the group, provide a bit of information about themselves and their experience ● Set general group objective: such as Increase Production, Double your income (individual goals to be discussed and recorded at the second meeting)

● Discussion: Structure and benefit of these meetings 1. What we are doing here is to lay the foundation for reaching your goals, both professionally and personally. Together we want to step back and look at −

Here is where I am at

Here is where I want to go (and why, personal benefit of reaching your goal)

What is holding me back?

How to anticipate future challenges?

Develop systems to track your results

2. You are the CEO of your own business. This group will perform like your board of directors through sharing of best practices and peer accountability 3. Importance of sharing and confidentiality within the group to build trust −

Discuss company values & care-frontation principles if facilitator feels it is needed with this group, outline under separate cover

4. What benefits will reps derive from these meetings? −

Provide a clear roadmap for success and greatly increase their income (as much as double)

Provide a forum to get help from their peers

Gain a greater level of knowledge and best practices

Will continue until the reps reach their goals

Accountability

● Challenges: create a collective list of challenges to achieving the group goal 1. Tell me about what you see as being the top three challenges to meeting your goals? 2. Write the challenges on an easel 3. Pick the top challenges, those that were brought up by the greatest number of the reps and create a list of top ten challenges specific for this group. 4. Let’s solve for these: Going forward we are going to address these through best practices sharing and/or with speakers we will be bringing in to talk to you


● Discuss homework for the second meeting: Use the Rep navigator (facilitator to demonstrate if needed) and calculate your personal goals for the coming 12 or 18 months (depending on time of year the group starts) in the following areas; 1. Net Income 2. Number of transactions needed using average sales price and average commission rate 3. Preferred method of prospecting


Name of Mastermind Group acilitator Group Members

name Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name

Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department

Agenda Date-for Meeting Number One Sharing: Each member to make mention of any personal or professional happenings since the last meeting. Approximately 1 minute each

Set a General Group Objective −

Double Your Income or Increase Production or Enhanced Quality of Life − What do you want to gain from these meetings?

Discussion: structure and benefit of these meetings

What do you see as the top challenges to meeting the group goal? − −

Tell me about what you see as being the top three challenges to meeting your goals? Create a list of challenges on the easel

Discussion of homework for the next meeting and why it is important Meeting Evaluation: 1. What was good? What did you find productive? 2. What wasn’t productive? How could we have improved this meeting, done it better? 3. What worked? What needs to be changed? Homework for the next meeting: Use the Rep navigator and calculate your personal goals for the coming 12 months, and be prepared to discuss 4. Net Income 5. Number of transactions needed using average sales price and average commission rate 6. Preferred method of prospecting so we can drill down to what areas help may be needed


7. Reasons why you want to reach this goal (only if top producer group wants to)


● Second Meeting Outline-see agenda below ● Sharing ● Review homework and note each members responses on easel 1. Why are we sharing our goals? − Last time we all said you would like to do this to create some sort of peer accountability, and because you are the CEO of your own business, and this group will act as your Board of Directors, to help keep you on track to meet your goal and offer ideas for your success − Each time we meet we will talk about your progress to reaching your goal. If you are not achieving your goals the group is going to ask you about it, what types of challenges you are having. We will have a section of the meeting called “I am wondering”. We will ask this type of questions until we get down to the core of the challenge. Then once we have defined the issue, we will open up to suggestions on solutions. The whole idea of I am wondering is to help each other, make sense? OK! ● Issues: Discuss specific challenges as relates to lead generation/preferred method of prospecting 1. I am Wondering: Members ask questions to find the root cause of the challenge 2. Offer solutions: members to share best practices and potential solutions ● Best Practices: Presentation by facilitator first time, outlining potential solutions to one of the top ten challenges established the first week ● Time management: Why is it important to know where you are spending your time? 1. Make the Most of your Time: If your goal is to make $100,000 a year (divide by 2000 hours, 40 hours a week times 50 weeks a year) your time is worth $50 an hour. 2. Are you focusing on those areas, primarily prospecting and follow-up (staying ahead of A leads, knowing where to focus to maximize return on time invested)

● Homework for third meeting 1. Determine the number of leads needed in your pipeline to insure you meet your goals and a consistent level of business in the future (using the rep navigator recommended). − A leads-likely to close in 3 months (rule of thumb need 2 X monthly goal in your pipeline) − B leads-likely to close in 6 months (rule of thumb need 6X monthly goal) − C leads-likely to close in 12 months (rule of thumb need 12 X monthly goal)


Name of Mastermind Group Facilitator

name

Group Members

Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name

Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department

Agenda Date-for Meeting Number Two Sharing: Each member to have a minute to share experiences professional or personal and any success stories since the last meeting Approximately 1 minute each

Set Individual Goals − Income, production in number of units, average sales price and commission rate − Why are we sharing our goals? − Facilitator will note on easel for future progress v. plan Issues/Opportunities: Any challenges you are facing as relates to your primary form of business and/or preferred method of prospecting? ● I Am Wondering: If anyone has any challenges the remainder of the group will ask questions to drill down to core issue (I am wondering if?) (no one to offer solutions). Note: Going forward we will review progress towards meeting your goals. If anyone is behind or is facing a challenge they need help with, we will follow this same format ● Offer Solutions: Once the true issue behind the challenge has been identified, then others in the group will offer solutions, what they would do to resolve the issue

Time Management: Why it is important to know where you are spending your time? Best Practices: Facilitator will lead discussion on solving for one of the top challenges outlined − Decide on who will present lead generation best practices at the next meeting Meeting Evaluation:


1. What was good? What did you find productive? 2. What wasn’t productive? How could we have improved this meeting, done it better? 3. What worked? What needs to be changed? Homework for the next meeting 1. Determine the number of leads needed in your pipeline to insure you meet your goals and a consistent level of business in the future (using the rep navigator recommended). − A leads-likely to close in 3 months (rule of thumb need 2 X monthly goal in your pipeline) − B leads-likely to close in 6 months (rule of thumb need 6X monthly goal) − C leads-likely to close in 12 months (rule of thumb need 12 X monthly goal) 2. Please bring in your lead pipeline to the next meeting


Third Meeting Outline-see agenda below ● Sharing ● Review homework and note answers on the easel

● ●

1. Why do you need to know how many leads to have in your pipeline? − We have A leads, B leads, and C leads, right? A leads are those that are going to buy or sell in the next 90 days, B’s in the next six months and C’s in the next 12 months. − In order to know you will continue to have business flowing in, you need to know how many leads you need. When I (Cam) was an rep I needed 1000 leads to close 80 to 90 deals a year, my ratio was 10 to 1. As long as I maintained 1000 leads, and I kept in touch with them, always churning my leads as I gained more information about them, moving B’s to A’s, and C’s to B’s or out, I could know that I would meet my income goals. 2. Churn your pipeline: By staying in contact with your leads, you can “churn” them, move them up or out − Move them up in status as timeframes you have made note of come closer, or just by staying in touch as their situations change − Start with 100 leads and stay in touch with them, It will take a year to move them up to “A” status where they are ready to buy. As your pipeline of buyers become more seasoned your production will go up − You can constantly be aware of the number of new leads you need to maintain your pipeline 3. Key: Maintain a pipeline of leads sufficient to get your goal number of transactions You have to know the number of transactions needed to reach your goal, divide this by 12 to determine your monthly average goal − Categorize your pipeline as follows (general numbers) . A leads; buy within 90 days (need two times the monthly goal of A leads in your pipeline) . B leads; buy within six months (need six times the monthly goal of B leads in your pipeline) . C leads; buy within one year (need twelve times the monthly goal of C leads in your pipeline) − You can also use the Rep Navigator to calculate the number of leads you need. . You fill in your average sales price, preferred methods of prospecting, and other stats, and it will calculate activities and the number of leads you need to maintain (updated Rep Navigator on the way) 4. You need a CRM system/follow-up system and plan − Make notes relating to any contacts you make with the client − Example: not ready to buy yet, may need a larger home in 6 months when my mother-in-law moves out − Example: Number of children, their ages, sports they participate in − Develop a schedule of reconnecting with your clients to update your notes and relationships . Go for a walk in the neighborhood . Put out materials that will get them to call you or go to your web site and register (best conversion rates come from web site registrations, as well as you get their email address to market to, reducing your costs) . Go ahead and do a listing presentation to show them what you can do, then by staying in touch you will be there when their circumstances change and maybe get the deal two years later Issues/Opportunity Discussion: You may wish to focus on issues/opportunities relating to lead generation/preferred method of prospecting and staying in touch with your pipeline of clients 1. I am Wondering: Members ask questions to find the root cause of the challenge 2. Offer solutions: members to share best practices and potential solutions Best Practices: Lead Generation Best Practices by rep chosen at the last meeting Homework for the next meeting 1. Come prepared with top three challenges to generating A-B-C Leads


Name of Mastermind Group Facilitator Group Members

name Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name

Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department

Agenda Date-for Meeting Number Three Sharing: Each member to have a minute to share experiences professional or personal and any success stories since the last meeting Approximately 1 minute each

Homework Review

● Review challenges to generating A-B-C leads ● Create a list to solve to at future meetings

Issues/Opportunities:

● Rep present Issue/Opportunity ● I Am Wondering: If anyone has any challenges the remainder of the group will ask questions to drill down to core issue (I am wondering if?) (no one to offer solutions). Note: Going forward we will review progress towards meeting your goals. If anyone is behind or is facing a challenge they need help with, we will follow this same format ● Offer Solutions: Once the true issue behind the challenge has been identified, then others in the group will offer solutions, what they would do to resolve the issue

Best Practices: Rep chosen at the last meeting to present (lead generation best practices) − Decide on who will present lead generation best practices at the next meeting Meeting Evaluation: 1. What was good? What did you find productive? 2. What wasn’t productive? How could we have improved this meeting, done it better? 3. What worked? What needs to be changed?



Name of Mastermind Group Facilitator

name

Group Members

Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name

Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department Email address and/or branch or department

Agenda Date-for Meeting Four & Beyond Sharing: Each member to have a minute to share experiences professional or personal and any success stories since the last meeting Approximately 1 minute each How are We Doing? − Review Homework − Progress v. Plan Issues Any challenges you are facing to meeting your goals − −

Rep(s) to present Issue/Opportunity I Am Wondering: If anyone has any challenges the remainder of the group will ask questions to drill down to core issue (I am wondering if?) (no one to offer solutions). Note: Going forward we will review progress towards meeting your goals. If anyone is behind or is facing a challenge they need help with, we will follow this same format − Offer Solutions: Once the true issue behind the challenge has been identified, then others in the group will offer solutions, what they would do to resolve the issue

Best Practices Presentation (by chosen rep) Meeting Evaluation: 1. What was good? What did you find productive? 2. What wasn’t productive? How could we have improved this meeting, done it better? 3. What worked? What needs to be changed? Homework for the Next Meeting


Initial Goal Setting and Business Analysis Worksheet A Simple to Use Plan To Help Guide You to Life and Career Success

Objectives 1. 2. 3. 4. 5. 6.

Define and envision your personal, business and career goals. Examine where you are now. Examine what you are doing now. Define what is working and what is not working. Analyze your time management. Create your plan of action. Planning Questionnaire

Where do you want to be? What are your goals? ▪

What are your goals for the next 1 to 3 years? Separate into business and personal. Give each a goal date i.e. “Buy a new car before the end of the year”. Rank them in order of importance. Consider the following: o Business goals – where do you want your business to be in 1 year? 3 years?

o

Income – how much, why? Does money matter?

Make up of your business – resale vs. refi vs. commercial/income.

Personal goals, life dreams – how do you want your life to look in 1 year? 3 years? How do you want to be seen by others? I.e. New car, retire, college fund, travel, health, etc.

Are you using graphic representations to “view” your dreams? (Pictures, photographs, etc.)

If you reached your financial goal, what would it mean in your life?

©Western Resources Title

1


Where are you now? ▪

What was your business like in 2017? o Premiums closed? o

Commission earned?

o

What percent of your business was resale versus refinance?

How do your goals translate to your business? o Do you need to do more business? How much more? o

Do you need to get more resale business? How much more?

o

Do you need to improve your closing ratio? By how much?

How would you rate your momentum? Rate your momentum from 1 to 10 [ o

Do you feel you can succeed regardless of the market? ________

o

Do you feel your momentum is eroding? ______

o

If yes, what do you feel is the cause?

o

What was different when you had momentum?

o

Do you feel you can succeed regardless of the market?

Complete the Income Goal Setting Worksheet.

©Western Resources Title

2

]


What are you doing now? How are you getting your business?

How do you currently prospect for new clients/business? How much business do you get from each of these methods? Note an estimate of the number of transactions you got in the last twelve months from each source. o

Email marketing

o

Print marketing

o

Lender offices

o

Real estate offices

o

Escrow Companies

o

Banks

o

Phone calling

o

Current client referrals

o

Contacting parties to the a transaction

o

Broker preview

o

Open houses

o

MyMTA reports

o

Community Activism

o

Social networking

o

LinkedIn/Facebook

o

Any other methods?

What is working for you? ▪ What has been the most successful? What has been the least successful? Which do you enjoy the most? Why?

Based on the above and your preferences, what are your top two or three preferred methods of prospecting? o

________________________________________________

o

________________________________________________

o

________________________________________________

©Western Resources Title

3


Analysis to maximize your time.

Based on your financial goals, what is your time actually worth? Divide your yearly financial goal by 2000 = hourly rate (40 hours per week, 50 weeks per year figuring vacation time). _________________

How would you say you spend your time each day, week, and month? Complete the Time Analysis Worksheet attached. We want to free you up to do those tasks that most require your expertise.

How could you change this to increase your business and achieve your goals? What could you delegate? To whom? How can we help?

How to get there. ▪ What would you say are your strengths and weaknesses? How can you turn your weaknesses into strengths?

How do you view today’s market? o Opportunities?

o

o

Challenges/obstacles – List your top 3 ▪

____________________________

____________________________

____________________________

Threats?

How can you capitalize on the opportunities and overcome the challenges?

Based on your completed Income Goal Setting Worksheet. o How many new orders do you want to open this year?

©Western Resources Title

4


o

How much title premium do you want to close this year

How do you plan on accomplishing that? o What is your strategy? o

Where do you need help?

o

What will be your biggest challenge?

©Western Resources Title

5


Time Analysis Worksheet Where are you investing your time? On average, how many hours do you spend per week doing the following? Administrative Management Reviewing My Business/Planning My Day/Week Lunch/coffee Working/Playing on the Internet Internet/email Marketing Customer Service Follow-Up Sphere Of Influence Calling/asking for Presentation Appointments Asking For Referrals Niche Marketing “Thank You” and Other Correspondence Social Networking Agent Success Book Presentations Website Review & Training Attending Caravans MTA New Listing Calls/notes MTA Agent Productivity Review MTA Agent Just Moved Calls/notes Making Lender Field Sales Calls MTA Target Marketing Making Field Sales Calls Attending Open Houses Community Activism Attending Seminars & Self Improvement Events Reading Books Family Time/social/other

©Western Resources Title

6


Rep Accounta

1.

Business Plan

a.

-

bility Program

Yearly Process

ln November of each year rep completes revised Sales Rep lncome Goal Worksheet (Exhibit A) and lnitial Goal Setting and Business Analysis (Exhibit B). Submits to manager

b.

c.

within 2 weeks. Manager reviews both documents with rep one on one, determines weaknesses and strengths of rep, motivation and desire to achieve. What is their best prospecting method? ToBether they complete the Prospect to Client Analysis worksheet (Exhibit After the meeting the rep prepares the lmpact Plan of Action (Exhibit D), and then

C).

meets with the manager to review.

2.

Monthly Accountability

a.

-

Rep attends a Mastermind meeting at least once a month, preferably every three

weeks.

b.

c. d. e.

to number of prospecting calls per day, appointments, commitments and order goals for the month. Kelley Brady ccmpletes the Rep lncome Tracking Report (Exhibit E) and provides to rep one week into the new month. Rep lncome Tracking Report and the Territory Analysis (Exhibit F) report are reviewed at the next Mastermind Meeting. Rep commits

Manager meets with the rep a couple days into the following month to review the two reports and discuss with the rep. There should be discussion on what is causing the drop or increase in business over the previous year. This will identify areas where the rep may need help.

f. g. h.

Manager uses the questions outlined on the Monthly Meeting with Sales Rep document (Exhibit G). Do they have enough prospects, are the prospecting on a consistent,

frequent basis, what challenges and successes are they having? Manager strategizes with the rep on how to gain more business and possible changes in approach. List changes to be made and time frame to do so. Reps at lower producing levels will complete the activity log on a daily basis via their phone or desktop. This will allow the manager to advise them on their prospecting

efforts. This info

3.

is reviewed at the one-on-one meeting as well.

Qua rterly Accountability

a.

Review lncome Goal Worksheet with Sales Managers and be realistic. Are they on track

to

hit the goal? Look at historic numbers and include a challenge with the rep so that next review there will be something achievable to celebrate.


b.

Set date for next quarterly meeting and repeat steps 1-3 monthly then

l

quarterly.

Allowing for two team meetings and one individual meeting monthly, and one meeting quarterly.

c. 4.

Meet with manager to discuss progress and strategize.

Mastermind

a.

Establishes involvement, collaboration and accountability in a team environment and

provides homework and follow up to ensure that the rep is consistently being challenged to be the best at getting better, with positive and engaBing support.

b.

Attendance and participation in the Mastermind meetings is required. Managers must attend as well and follow-up with reps in coordination with Mastermind facilitator.

5.

Performance lmprovement Plan

a.

One verbal, one written, two written, termination. All to be documented and signed by rep and manager and sent to Merry Pisors.

b.

lnsubordination, meeting no-shows, tardy to meetings, less than 20k. Etc. Reserved for management discussion.

6.

Tools

a. Reps must attend company trainings on the tools and be certified. b. Certification will entail demonstration of the use of the tool, and an explanation of how

c.

it helps the agent grow their business. ln order to conduct group trainings the rep must demonstrated to the manager and their sales team that they can successfully conduct trainings, answer questions and present benefits of the tool.


Exhibit A

2015

Sales Rep lncome GoalSetting Worksheet

Annual

Sales Rep Name

What you want to make

Goal

-

S s

lncome Premium

Needed

Closings Openings

tast

Year

Whatyou made lastyear Needed

-

s

Premium

S S

loo,ooo 454,545 I 325 406

S

lncome

lncome Goals Monthly

I

1,923

S

s,tqt

S s

244 304

6,2s0 28,409

T

Ts S

I

3rs 1,811 This is the production and resultant income 1.6 year.

1,442 T 6,ss6 I 4.7 5.9

S

Notes

1.3 for the results you desire to accomplish this

=

5

S S

299

1,3s8

[----f---.s

20.3

25.4

INSTRUCTIONS:

Oaily

T

6.2 1.8

33.8

7s,ooo

Openings

H H

s

27.1

340,909

Closings

8,333 37,879

weekly

I

This is the production and resultant income 1.2 that you achieved last year.

=tot.l openings, closings and

Once you determine your Ann!al lncome goal above, chan8ing any of the factors seen below wrll dffect the

premiurn needed to achieve your stated Soal

Factors: Average pay Rate 22%

Note:

Average Premium 1,400 S

closing

Only change numbers in cells highlighted in PURPLE. Do not change the numbers in any other cells as this will remove the imbeded formulas.

Ratio

&% Assumptioni 251work days in 2018

lncome Tracking

fracking your pertormance and measuring yourself against your goals is critica, fo success. Each month, take the time to enter your activities, eatnings, expenses and results here. Once you enaer the necessary data, reler ao the Eusirress Goars section to see how you are doing in relationship to your goals,

Annual

ts Is F

Annualfinahaialgoal Actual year to date Balance needed to meet Soal

YTD Goal

loopooTs ,spoo 4spooTr4spoo sspoo

il

,opoo

Financial Results

Jul

Jan

Commissions Earned

@ME@E@![EEI have no commissions earned, enter IT

Months Recorded

u

lJ ------':

a zero in the

monthly block.

OcX Nov

Dec


Exhibit

B

.':

.,;.

w :.r"t

RESOURCES :::l:

T

lnitial &oal Settins and Business Analysis Worksheet A Simple to tlse Plan To l-lelp Guide You to Life and Career Success

Objectives

1

2. 3. 4. 5. 6.

Define ond envlsion your personol, buslness ond coreer gools. Exomine where you ole now. Exomine whol you ore doing now. Define whol is working ond whol is nol working. Anolyze your lime monogement. Creote your plon ot oction. Plonning Questionnoire

Where do you wont to be? Whot ore your gools? Whot ore your gools for the next 1 to 3 yeors? Seporote into business ond personol. Give eoch o gool dote i.e. "Buy o new cor before the end of ihe yeor". Ronk them in order of importonce. Consider the following: o Business gools - where do you wont your business to be in lyeor? 3 yeors?

lncome

- how much, why?

Moke up of your business

o

-

Does money motter? resole vs. refi vs. commerciol/income

Personol gools, life dreoms - how do you wont your life to look in 1 yeor? 3 yeors? How do you wont to be seen by others? l.e. New cor, retire, college fund, trovel, heolth,

etc.

Are you using grophic representotions to "view" your dreoms? (Pictures, photogrophs, etc.)

OWestern Resources Title ),


lf

you reoched your finonciol gool, whoi would it meon in your life?

Where ore you now? Whot wos your business like in o Premiums closed?

201 7?

o

Commission eorned?

o

Whoi percent of your business wos resole versus refinonce?

How do your gools tronsloie io your business? Do you need to do more business? How much more?

o o

Do you need to gei more resole business? How much more?

o

Do you need to improve your closing rotlo? By how much?

How would you rote your momentum? Rote your momentum from o

Do you feel you con succeed regordless of the morket?

o o

Do you feel your momentum is eroding?

o

Whot wos different when you hod momentum?

o

Do you feel you con succeed regordless of the morket?

lf yes,

whot do you feel

is

the couse?

Complete the lncome Gool Setling Worksheet.

OWestern Resources Title 2

-

I to

l0 [

]


Whol ore you doing now? How ore you gelling your business? How do you cunently prospect for new clienls/business? How much business do you get from eoch of these methods? Note on estimote of the number of tronsociions you gol in ihe losl iwelve months from eoch source.

o o o o o o o o o o o o o o o o

Emoil morketing Prini morkeiing

Lender offices Reol estoie offices Escrow Componies Bonks

Phone colling

Cunent client refenols

Contocting porties to the o tronsoction Broker preview

Open houses MyMTA reporls

Community Activism Sociol networking

Linkedln/Focebook Any other methods?

Whol ls working tot you?

.

whol hos been the most successful? whol hos been the leost successful? Which do you enjoy the most? Why?

Bosed on the obove ond your preferences, whot ore your top lwo or three prefened methods

of prospecting? o o

o OWestern Resources Title 3


Anolysis lo moximlze your lime.

Bosed on your finonciol gools, whot is your time octuolly worth? Divide your yeorly finonciol gool by 2000 = hourly rote (40 hours per week, 50 weeks per yeor figuring vocotion time).

How would you soy you spend your iime eoch doy, week, ond month? Complete the Time Anolysis Worksheel otloched. We woni to free you up to do those iosks thot most require your expertise. How could you chonge this to increose your business ond ochieve your gools? Whot could you delegote? To whom? How con we help?

How lo get lhere.

.

Whot would you soy ore your strengths ond weoknesses? How con you turn your weoknesses into strengths?

How do you view todoy's morket? Opportunities?

o a

Chollenges/obstocles

o

Threois?

-

List

your top 3

How con you copitolize on lhe opportunities ond overcome the chollenges?

Bosed on your compleled lncome Gool Seiting Worksheet. How mony new orders do you wonl to open this yeor?

o

OWestern Resou rces Title 4


o

How much title premium do you wont lo close this yeor

How do you plon on occomplishing thot? o Whol is your strotegy? o

Where do you need help?

o

Whot will be your biggest chollenge?

OWestern Resou rces Title 5


Time Anolysis Worksheel Where are you investing your time? On average, how many hours do you spend per week doing the following? Administrative Mana gement Reviewing My Business,/Planning My DaylWeek Lunch/coffee Working/Playing on the Intemet Intemet/email Marketing Customer Service Follow-Up Sphere Of Influence

Calling/asking for Presentation Appointments Asking For Referrals Niche Marketing "Thank You" and Other Corespondence Social Networking

Atent

Success Book Presentations

Website Review & Training

AttendinB Caravans

MTA New Listint Calls/notes MTA Agent Productivity Review MTA A8ent ]ust Moved Calls/notes Making Lender Field Sales Calls

MIA

Target Marketing

Making Field Sales Calls

Attending Open Houses Community Activism

Attendin8 Seminars & Self ImProvement Events Reading Books

Family Time/social/other

OWestern Resources Title 6


Exhibit c

Prospect to Client Analvsis

Prospects Needed Based On Current Client List Yearly Open Order Goal Average orders per client per year Number of clients Needed

Number of Current Clients Additional Clients Needed

Number of prospects to get one client Prospects needed

Current Prospects Additional Prospects Needed

51

25 26

5

729 75 54

Prospects Needed Based On Last Years Open Orders Yearly Open Order Goal Last Years Open Order Count

Number of Additional Orders Needed

Number of Orders per client Additional clients Needed

Number of prospects to get one client Prospects Needed

131

8 1b

5

82


Exhibit

IMPACT

D

- Plan of Action Sample

OBJECTIVES: (Define objectives of your plan of oction)

1. Build my confident in getting new business. 2. Become more proactive, organized and scheduled. 3. lncrease open orders to 85 per month.

4.

Migrate business from Orange county to LA county

Objective #1.

Build my confidence in getting new business

-

STRATEGIES:

Strategy #1.

-

Have opening lines that will get the conversation going with

potentialclients. Tasks:

A.

Role play with mastermind group

B. Find the thru line using the information gathered in Strategy 2 yesterday/last week/this C. 'l saw an article in the and I thought it might be of benefit to mornrng on you. lt was about that will help the agents business). -(something industry related topics and pain points Strategy #2. - Keep current on Tasks:

A.

Read

the

LA Times and Washington Post on regular basis'

B. Subscribe to 3 different real estate periodicals. C. Attend Realtor Board meetings Strategy #3.

-

Keep up to date on new WRT tools and how to sell them..


Tasks:

Strategy #4.

-

Have opening lines to get into an office or to agents in the office

Tasks: A

OBJECTIVE

#2.

-

Become proactive, organized and scheduled.

STRATEGIES:

Strategy #1.

-

Clear up the clutter so I can start with a clean slate.

Tasks:

A.

Organize all the business cards

B. List all the tasks I need to complete in one week C. Set a weekly schedule based on recurring items - office meetings, broker preview meetings, prospecting time,

administrative time and board meetings.

Strategy #2.

- Streamline

administrative work MyMTA, Thank yous, Prelim

forwarding. Tasks:

A. Task 1to strategy B. Task 2 to strategy C. Task 3 to strategy Strategy #3. Tasks:

-

2.

2. 2.

Organize client as to form of contact

-

email, phone, and in person.


to strategy 3. B. Task 2 to strategy 3. C. Task 3 to strategy 3.

A. Task 1

Strategy #4.- Prep agendas for different types of appointments. Tasks: A. ldentify those things the client needs

to do prior to the

appointment. B. ldentify what you want to accomplish during the appointment and how long it will take. C. Stick

OBJECTIVE #3.

-

to the agenda and time frame.

lncrease opens orders to 85 per month.

STRATEGIES:

Strategy #1.

-

Prospecting time/strategy

Tasks:

A. Schedule _ appointments per week B. Schedule number of calls/emails per week. C. Task 3 to strategy Strategy #2.

-

1.

ldentify target offices/agents using MyMTA report

Tasks:

A. Task 1to strategy B. Task 2 to strategy C. Task 3 to strategy Strategy #3. Tasks:

-

2. 2. 2.

Review/add to/organize presentation book

- focus in LA.


A. B.

Become highly proficient in making the presentation. Ensure all materials are fresh and up to date.

C. Focus on products, materials and services that: a. Save agent time. b. Save agent money.

c. Make agent more productive.

OBJECTIVE #4.

-

Migrate business to LA County from Orange County

STRATEGIES:

Strategy #1. Tasks:

_

D. Schedule appointments per week E.Schedule number of calls/emails per week. F.Task 3 to strategy 1.

Strategy #2. Tasks:

D. Task L to strategy 2. E. Task 2 to strategy 2.

F. Task

3

to strategy

2.


Exhibit

E

Rep lncome Tracking Report

2017 actuals 1Z

14

23

2A

1S

16

5

18

8

15

10

8

164

Resale

1

9

14

9

17

14

18

12

19

16

72

10

157

Refi

3

1

5

1

5

7

5

5

3

66 Totalrefi

32L Total rerale 2

Escrow 2018 Projections

lwith

10%

0

1

3

1

1

20

1

1

18

8

15

10

8

13

21

18

13

11

.17

1

Total Escrow

i

FT Resale

12

\4

23

2A

15

Resale

8

10

15

10

19

15

2

6

4

6

5

2

Refi

I

1

1

$32,325 540.275 $61,500 $49,725 $55,613 $49,650 $40,613 $50,475 $48,150 1 1 1 1 1 3 1 I 0

75% CR 2

164 173 53 Total refi 337 Total resale 17 Total Gscrow

$54.863 L

2018 Acluals 11

9

10

11

12

17

8.5

78.5

35

16

19

20

19

13

9

131

2

5

4

1

3

5

3

Refi RevenLre assirme 75% CR

T-

$73,275 $41,438 $47,325 $49,238 $50,063 $49,313

[-__r_

--r

$o

$28,800

$0

$0

23 Total reli 209.5 Totalresale I

First Team

-1

-5

13

,9

-3

1

3.S

o8

27

6

4

10

0

-2

-11

,une

Jul

-26.5 34

actralClosed lncome Apr

lan First Team

514,S98

511,128

s475

ss2s 53,641 s26,288

Refi Resale - non FT

rotal

59,191

524,264

Annualfinancialgoal Actualyearto date Balance needed to meet goal

S41,qql

s37,897 $2,67s

518,395

539,72A

525,116

S1,6so

S2,4oo

S6so

s21,999 $1,300

S824

Ss,186

$19,3s3

s11,633 $40,118

s1,860 577,711

s16,610

522,Oa9

$s8,309 943,994 958,738 545,943

t f

sloo.oool ss8Jx

$sr"r?rl

ssr"r?,

548,021

-S6,3s4

O.t

Oec

Total S168,861

$9,67s s11,511 5122,901 s312,948 Months commission to date

7

Ss1,979

TotalEscrow YTD variance YTD variance


Exhibit

F

Territory and Production Anal vsis Soles Rep: Time frame - Last 12 months

Territorv:

From MTA

Total number of sales Total number of offices Total number of agents

4915 387

2129

WRT Current Stotus in Territory: Market Share Closed Tra nsactions

22nd 20

Prospects Needed Bosed On Lost Yeors Open Ofdefs Yearly Open Order Goal Last Years Open Order Count Number of Additional Orders

232 130

Needed

102

N.4ay

Number of Orders per client Additional Clients Needed

-

per Prospect to client worksheet.

be affected by

mix of orders

3

34

Number of prospects to get one clien

t

5

170

Prospects Needed

Proqress towords veorly income oodl Annual Fin ancia I Goal Actual Year to Date Balance to meet goal

Commissions per month per

Month

S S S

goal

from tncome Goot settinq worksheet

s0,000 15,000

s s

(3s,ooo) s

25,000 15,000 (10,000)

lf current commissions are close to this number you are on track to making their goal 5

4,166.67 6

next year.


Exhibit

G

Monthly Meetine with Sales Rep

1.

How close are they to their income goal?

a

Why do they think that is? Wa nt their thoughts on this before bringing up ideas of what we think.

b.

How does the average goal commission per month compare to their current commissions per month? lf they are getting close then they are on track to make their goal or more next year.

2.

Are there enough

sa

les in the territory to allow them

to reach their goal? Review MTA report.

Use the Territorv Analysis worksheet.

3.

Are there enough agents in their territory to allow them to reach their goal? Use the Territory Analysis worksheet.

4.

Are they using Contactually or some other CRM? How many prospects do they have? This needs to be as many or more than the number on the Territory and Production Analysis report.

5.

Are they using MailChimp or some other marketing system? What are they usinS?

6.

How many times per month do they send something via MailChimp? They should be sending

something at least twice per month, preferably once a week.

7.

How many times per month do they call, email or text their prospects? They should be contacting the client at least 3 times per month preferably 4,

a.

Call


b. Email c. Text 8.

What has been the most successful for them thus far this year? This indacates their strength. They should do more of this.

9.

What has been the most difficult? Why? This is a weakness. They either need help to improve or focus on something else.

10. What are they doing differently this year? What should they be doing differently? They need to be doing something differently to attain different results.

11. Where do they need help?

12. How well do you know the WRT tools? They should know how to use at least one of items a, b and c and knowhow to explain d, e, and f. No excuses unless they are new. a. WRT Property Resource - phone app

b.

Title Toolbox

c. Title Pro247 d. Profile Summary report e. Prelim review, date down, Sl follow-up. f. Doc hyperlinks


,,i.r i-if r lii,l

RrS0UA0E$

il li'

w

R lt

SALES PERFORMANCE REVIEW Date

Employee Name: Evaluated by:

Title

Name

Date

PRODUCTION Level of production versus production expectations. Current close ratio versus close ratio

Required: uired:

Current production: Current close ratio:

COMMENTS

INITIATIVE/EFFORT Consider the employee's willingness 1o take the necessary steps to reach production goals, Consider days in the field, hours worked, tools, etc letion ofre ired tasks/call sheets, abil /desire to leam

COMMENTS

USE OF TOOLS

Consider the employee's knowledge and mastery ofthe company tools and ability to use them in the field.

Customer Service Program

Knowledge of tool:

U se

oftool in the field

WRT Property Resource:

Knowledge oftool:

Use

oftool in the field:

Title Capture Net Sheets:

Knowledge oftool:

Use

oftool in the field:

Profile Summary Rept:

Knowledge oftool;

Use

oftool in the field:

Farm Analysis:

Knowledge oftool:

Use

oftool in the fie l,l.

Other:

Knowledge oftool:

Use

oftool in the fleld:

Non Supervisory 06/2013


PERFOR]\TAN(]E IillPROVENIENT PROGRAl\I Please identiry the areas where performance improvement is necessary. Then list specific actions that should be taken to improve performance deficiencies. Finally speci! a timefiame within which such actions should be accomplished.

Employees who are on a Performance lmprovement Program should be monitored at leasl monthly, ifnot weekly. Timefrarne for Completion

Specific Actions to be Taken

Areas for Improvement in Performance

Non-comDletion of above

(]o}I

VI

mav result in termination.

E\TS A\D SI(;NAI'URES

Employee Comments:

Supervisors Response:

Date:

Employee Signature: I have reviewed the completed performance appraisal and have discussed the results with the evaluating supervisor whose signature appears below.

Sales

Manager Signature:

Non Supervisory

o6t20t3

Date:

2


'.r,'[ i: Ii:

l']

i',1

EIT TlTLE

RESOU RCES

IE

Performance lmprovement PIan (Draft

-

for discussion)

Employee Name: Ed Lorette Job

Title:

Sales Rep

Manager Name: Lisa Locke Date:8-20-17

C

urrent Performance on Record

(You havo not nret the required production standards as described in) your position description, (lbr the past 3,6 n.ronths) or. since you have been employed with WRT (l didn't like the words "you have failed") WRT values you as an employee and it is our intent to make you fully aware of this situation and to assist you in improving your work performance.

I Wc have spoken teyeu on more than one occasion regarding your performance how it will not be sufficient in allowing you to continue.

and

You are being placed on a written Performance Improvement Plan to be followed until your production meets or exceeds the minimum for your county beginning dayg-*em (inse*++tele-(insert date). Your work will be closely monitored by (insert manager's name).

Expected Performance and Action ltems In order to meet expectations of your position, you must demonstrate immediate and sustained improvement in the following areas: I

)

2)

Attend: Divisional Mastermind Sales Meeting - (ene- two) times per month a. Come prepared to share your biggest win, challenge, and new idea Weekly Call Sheet provided to Sales Manager must include: (they should use the phone app Lisa created as it allows tlte manager to easily analyze rvhere they are spending their tinre. who they- have called on and horv ntany tinres u'hich rvill identify *'here they'need assistance. )

a. b.

# of Phone calls tracked daily for appointments # of appointments for the week (list prospective clients)


c. 3)

# of office visits

Monthly Open Order Goal (Calculated to consider Closing Ratio and Employee's Average Fee per File...must be at or above closing revenue of $20,000) Resale Open Order Goal (insert number) Re-fi Open Order Goal (insert number)

a. b.

4)

Customer Service Activity a. Profiles (TBD) per week b. Farms (TBD) per week

5)

Ride along with Sales Manager a. two times per monlh b. (TBD) Sales Appointment with Manager

6)

Title Pro

a.

#

2417 (Premium Leads)

of installations per week (TBD)

7)

WRT Mobile App a. #of installations per week (TBD)

8)

Participate in all WRT Sales Tool Trainings and dernonstralc

9)

a.

ahilitl to

use the tool

Complete all WRT Sales Tool Certifications

Working rvith your manager utilizing thc MTA Reporting S)'stem ... (don't knorv rvhat you rl'ant to add hcle as an action plan Lrsing M'l'A) a. Ana lyze ten itory to deternr ine if thele is enough business there to allo\ the rep to reach theil goals.

b. c.

Idcntily larget olficcs and targr't aBents Resealch cu €nt targets to deternrine ifthel are wofth pursuing. l0) Anain lerenue goals as outlined b)' tlre sales manager. These ntav not incrcase for a feu months depending on plogress.

Follow Up Plans I will review your progress on each of the above items requiring improvement a minimum of every week. It is my sincere hope that this performance plan will assist you in getting back on track and help you to build a successfi.rl career with our Company. Improvement must occur immediately and must be maintained. If any portion of this improvement plan is violated not achicvetl at any time during the specified timeframe, disciplinary action up to and including termination from the company may occur. A decrease in performance after successfully completing the improvement plan may also result in being dismissed f'rom $eur€empany) Western Resoutccs'l jtlc with the issuance of another waming or improvement plan. In addition to complying with the Plan as stated above, you are expected to adhere to all other Company policies and procedures. Failure to do so will result in further disciplinary action up to and including termination.


Employee Option An employee who receives a Performance Improvement Plan may elect to voluntarily terminate employnent. Please do not hesitate to contact me if you have any questions about the Performance Improvement Plan or need assistance in dealing with any of these tasks. As always, I am available to discuss any concems you may have. lllanager. shoLrld be mecring \\'ilh thenl on a weeklv basis so I u,ould think this uould be aocorlplishecl in those ureetings.

Your signature acknowledges that you received this memo. It does not indicate an agreement or disagreement with this plan nor does it limit or alter the employment at will relationship in any way.

Employee Signature

Date

Manager Signature

Date

Human Resources Manager Signature

Date


2015

Sales Rep Income Goal Setting Worksheet

Sales Rep Name

Income Goals Monthly

Annual

Weekly

Daily

Notes

Goal

What you want to make Needed

Income Premium Closings Openings

$ $

125,000 595,238 283 354

$ $

10,417 49,603 23.6 29.5

$ $

2,404 11,447 5.5 6.8

$ $

498 2,371 1.1 This is the production and resultant income for 1.4 the results you desire to accomplish this year.

Last Year

What you made last year Needed

Income Premium Closings Openings

$ $

82,000 390,476 186 232

$ $

6,833 32,540 15.5 19.4

$ $

1,577 7,509 3.6 4.5

$ $

327 1,556 0.7 This is the production and resultant income that 0.9 you achieved last year.

INSTRUCTIONS: Once you determine your Annual Income goal above, changing any of the factors seen below will affect the total openings, closings and premium needed to achieve your stated goal. Factors: Note: Only change numbers in cells highlighted in PURPLE. Average Average Do not change the numbers in any other cells as this Pay Rate Premium Closing Ratio will remove the imbeded formulas. 21% $ 2,100 80% Assumption: 251 work days in 2018 Income Tracking Tracking your performance and measuring yourself against your goals is critical to success. Each month, take the time to enter your activities, earnings, expenses and results here. Once you enter the necessary data, refer to the Business Goals section to see how you are doing in relationship to your goals. Annual financial goal Actual year to date Balance needed to meet goal

Commissions Earned Months Recorded

$ $ $

Annual 125,000 45,000 80,000

YTD Goal $ 31,250 $ 45,000 $ 13,750

Financial Results Jan Feb Mar Apr May Jun $ 10,000 $ 15,000 $ 20,000 $ $ If you have no commissions earned, enter a zero in the monthly block. 3

Jul

Aug

Sep

Oct

Nov

Dec $

Total 45,000


IMPACT – Plan of Action (sample) OBJECTIVES: (Define objectives of your plan of action) 1. Increase total new resale orders to 35 per month. 2. Increase First Team closed market share to ______ percent per month. 3. Increase OB open resale orders to 50% of total monthly openings.

Objective #1. – (Restate first objective) Increase total new resale orders to 35 per month. STRATEGIES:

(Define strategies for achieving objective)

Strategy #1. – Target 10 new offices to call on each week. Tasks: (Define tasks necessary implement and successfully complete strategy) A. B. C. D.

Use MTA target data to identify new offices. Use MTA target data to identify top producers in new offices. Use identified methods of obtaining business to call on offices. Use identified methods of obtaining business to market to offices.

Strategy #2. – Refine sales focus to obtaining “Agent Success Book” presentation appointments. Tasks: A. B. C. D.

Focus on getting appointments with all agents on office calls. Focus on getting appointments with all agents on phone calls. Use and carry “Agent Success Book” at all times. Become highly proficient in giving presentation.

Strategy #3. – Keep “Agent Success Book” up to date and fresh.


Tasks: A. Become highly proficient in making the presentation. B. Ensure All materials are fresh and up to date. C. Focus on products, materials and services that: a. Save agent time. b. Save agent money. c. Make agent more productive.

OBJECTIVE #2. - Increase First Team closed market share to ______ percent per month. STRATEGIES: Strategy #1. – Define strategy 1 for objective 2. Tasks: A. Task 1 to strategy 1. B. Task 2 to strategy 1. C. Task 3 to strategy 1. Strategy #2. - Define strategy 2 for objective 2. Tasks: A. Task 1 to strategy 2. B. Task 2 to strategy 2. C. Task 3 to strategy 2. Strategy #3. – Define strategy 3 for objective 2. Tasks: A. Task 1 to strategy 3. B. Task 2 to strategy 3. C. Task 3 to strategy 3.


OBJECTIVE #3. - Increase OB open resale orders to 50% of total monthly openings. STRATEGIES: Strategy #1. - Define strategy 1 for objective 3. Tasks: A. Task 1 to strategy 1. B. Task 2 to strategy 1. C. Task 3 to strategy 1. Strategy #2. – Define strategy 2 for objective 3. Tasks: A. Task 1 to strategy 2. B. Task 2 to strategy 2. C. Task 3 to strategy 2. Strategy #3. – Define strategy 3 to objective 3. Tasks: A. Task 1 to strategy 3. B. Task 2 to strategy 3. C. Task 3 to strategy 3.


Prospect to Client Analysis Prospects Needed Based On Current Client List Yearly Open Order Goal Average orders per client per year Number of clients Needed

Number of Current Clients Additional Clients Needed

Number of prospects to get one client Prospects needed Current Prospects Additional Prospects Needed

406 5 81

40 41

3 124 75 49

Prospects Needed Based On Last Years Open Orders Yearly Open Order Goal Last Years Open Order Count Number of Additional Orders Needed

Number of Orders per client Additional Clients Needed

Number of prospects to get one client Prospects Needed

406 275 131

5 26

5 131


Territory and Production Analysis Sales Rep:

Sample Rep

Time frame - Last 12 months

Territory:

From MTA

Total number of sales Total number of offices Total number of agents

3658 513 2167

WRT Current Status in Territory: Market Share Closed Transactions

13th 76

Prospects Needed Based On Last Years Open Orders Yearly Open Order Goal Last Years Open Order Count

per Prospect to Client worksheet.

223 287

Number of Additional Orders Needed

-64

Number of Orders per client Additional Clients Needed

3 -21

Number of prospects to get one client Prospects Needed

May be affected by mix of orders

5 -107

Progress towards yearly income goal - from Income Goal Setting Worksheet Annual Financial Goal Actual Year to Date Balance to meet goal

Commissions per month per goal

Month

$ $ $

$

60,000 $ 27,980 $ (32,020) $

5,000.00

7

35,000 27,980 (7,020)

If current commissions are close to this number you are on track to making their goal next year.


Real Estate Agent Profile Agent Name

_________________________________________

Company

_________________________________________

Address

_________________________________________ _________________________________________

Contact Info: Phone

_________________________________________

Email

_________________________________________

Business Nbr of Curr Listings

____________________________________________________

Nbr of Sales for the Yr ____________________________________________________ Do they Farm

____________________________________________________

How do they get their business ____________________________________________________ ____________________________________________________ Top Producer?

____________________________________________________

New Agent?

____________________________________________________

Web Site Web address

_________________________________________

Preferred CRM:_________________________________________ KVCore

_________________________________________

Realtor

_________________________________________

Comments

______________________________________________________

__________________________________________________________________ __________________________________________________________________ __________________________________________________________________ How do they market themselves? Online _________________________________________ Printed pieces _________________________________________


8. Where do they get their printed material? Do they currently have a preferred Printer? _________________________________________ _________________________________________ _________________________________________ 9. Title How do they use for title?_______________________________________ Why?

_______________________________________________

___________________________________________________________ ___________________________________________________________ Overall Impression ______________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Ranking Will they be a target? _________________________________ A, B, or C Client?

_________________________________


Territory Analysis and Strategic Plan Worksheet 1. How much resale and short sale business is there available in your territory? Look by zip code. Do you need to add zip codes? 2. How much of this is controlled by the top 7 title companies? Is this enough left to allow you to reach your income goals? (nbr left/ 3. Which offices have resale/short sale business – rank by volume. 4. Which agents have resale/short sale listings – rank by number of listings. 5. Who do they use for title?


6. Based on this info which offices/ agnets are you going to target? 7. Set up a data base of these agents.


How to Strategically Use the MTA System to Build Your Business


Log into the system at www.mymta.com. The first page gives you a summary of what is going on in your territory. Hover your mouse over the Intellisearch bu on then move to the Sold bu on and then click on Territory.


Select your territory, verify the dates are for the last year. Unclick REO and New Build under Transac on Types. Select ‘LS’ under Format. Click on Run.


The next screen shows the business in your territory. You’ll see 5 op ons next to your name—+, C, Z, O, A. The (+) lists the tle company market share. ‘C’ will show business by city, ‘Z’ by zip, ‘O’ by office and ‘A’ by agent. If you hover your mouse over each le er it will give you the descrip on.


You can view the tle company market share for any level you choose. Simply click on the ‘+’ sign. This example shows the tle market share for the territory.


Clicking on the ‘OP’ next to any tle company will tell you which offices they get business from and how much. This example shows the offices First American gets business from in this territory. You can use this informa on if you want to target a specific tle rep and take business away from them.


If you want to target a specific Real Estate office then I suggest searching by a city. From the home page select Intellisearch, Sold and then City. Enter the city name in the city name field and click on Search. This will bring up the city name in the next box. Remember you can only search ci es for which you have requested the zip codes.


Highlight the city name and click ‘>‘ to move the city name to the next box. Be sure to uncheck REO and New Build and change Format to ‘LS’. Click ‘Run’.


You now have produc on for the city. Click on the ‘O’ and get the produc on by office.


Click on the ‘+’ next to an office name and you will get the tle company market share for that real estate office. I suggest targe ng offices that do not have a large volume of business going to one par cular tle company. Re/Max College Park shows the business being broken out for the most part over 3 different tle companies, making it a good target.


Clicking on the ‘+’ next to the agent’s name you will see who they’ve used for tle. In this case Kathleen Ladd uses North American the majority of the me. Juan Cevalos however mixes it up between Chicago and Lawyers.


Clicking on the ‘AP’ next to the agent’s name gives you the specifics on the agent such as work history, sales, ac ve lis ngs, sales by the property city, etc.


For more informa on click on Demos. I strongly suggest you view the first two videos.


MailC M Chimpp

Setu up & Tra aining

ACCOUNT SETUP Go to mailchimp p.com and sign up for an accoun nt *Reme ember, Maiilchimp is a third-party y website th hat Weste ern Resources Title doe es not mana age or contro ol. We cannot assist w with passwo ord retrieval Comp plete the required registration info ormation How w is Mailchimp differe ent from Con ntactually? Email Markketing vs. Re elationship Building Lists vs. Bu uckets Sub bscribers vss. Contacts 2,000 Subcrib bers max vss. Unlimited Contacts 000 emails p per month vs. 250 ema ails per day y 12,0

AKING LIS STS- IMP PORTING G CONTA ACTS MA

Create e Lists by clicking on “Lists” in the upper nav vigation barr Then c click the “C Create List” button in th he upper-rig ghthand co orner Fill outt the identiffying criteria a to create e the list pre eferences ) (After the list is crreated you can input subscribers s You ca an enter su ubscribers in n 3 ways: 1. Import a csv c file 2. Manually enter each h person (picture to rig ght) 3. Use the Mailchimp App within Contactuall y to sync b C buckets


GETTTING MA ARKETIN NG PIECES First yo ou’ll need to t have a marketing m piece to send with your cam mpaign! You can find many ready-to o-use piece es in our WRT Intranet at wrtrep psite.com underr “Mailchim p Template es.” Just click tthe link and d it will be automaticallly added d to your account! You can also cre eate your ow wn templates p by using within Mailchimp one o of their layou uts

CRE EATING CAMPA AIGNS

The easie est way to cre eate a new campaign is to mplates” in the upper na avigation bar click “Tem Find the template you u wish to use e, and selectt Campaign” under “Edit”” on the right “Create C Select wh hich List you’re sending to in the “To” ” section and save. Co omplete the “From” and “Subject”” sections alsso. Once com mplete, you’ll have the option to send the piece e now or schedule it for later. bles you to pllan out your marketing This enab g you time d down the roa ad! ahead off time, saving


Western Resources Title

Sales Call Log Call No.

Client/Office

Agent / Lender

Date

Time

Notes

Appointment Client/Office

Agent / Lender

Date

Time

Notes

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

1 2 3 4 5 6 7 8 9 10 11 12 13 14


15


Western Resources Title

Sales Call Checklist Tick box Prior to call Review client history Review client employer history Review priorities & sales strategy Add item Add item Add item Add item Add item Add item Add item


Time Management Worksheet Time 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday


Questions for Prospects The more you know about your prospect, the better you can serve their individual needs. The more needs you can serve the quicker you can convert them into a client. What’s important to you about your title service? What’s important to you about your title rep? Who do you currently work with? What do they do that you like? Are there one or two specific things they could do better? If so, what specifically might those be? If I could do those items, would you work with me? Do you works mostly with Buyers/Sellers? What is the price range you most focus on? Do you have a farm area? How is that area work for you? Are you receiving all the updates necessary to stay current in your farm area? Do you hold open houses? Do you mail to the surrounding neighborhood before holding a house open? Do you use a walking farm of the 25-50 contiguous properties as you set up open house signs so you can door knock and invite neighbors to your open house? Could I provide you that list immediately after you get a listing signed? How do you like to receive your title/customer service information? Do you use online profile/farming services? If so, whose program do you currently use? What do you like about their program? Have you ever seen our online and farm app offerings? If our online and data information services could help you with your business, can we set an appointment to go over those? If lead generation tools and title services can help you improve your business, would you work with me? Do you order your preliminary title reports immediately upon getting a signed listing? Who do you like to use for escrow? What do they do that you really like? Are there one or two specific things they could do better? If so, what specifically might those be? Who do you like to use as a lender? What do they do that you really like? How do you like to hear from your title rep? How often? When there is a potential problem would you like me to communicate with both you and your manager until it is resolved? How often? Would you like me and a title officer to review your prelim and communicate with you before it goes out? Is working with a title company that has multiple underwriters important to you?


Overcoming Objections To Using A Broker Affiliated Title Company Perception: WRT is owned or controlled by First Team Real Estate or Cam. Agent Objection 1: “I can’t support a title company owned by another Real Estate company. The profits from that title company may be used against me by my competitor.” Possible Responses: A1. – For the record, WRT is not owned by a real estate company. WRT is a privately held company, licensed by the DOI, underwritten by multiple strong underwriters and owned by a group of investors. A2. - Yes, one of those investors is the owner of First Team Real Estate. WRT benefits from that relationship in that they are the exclusively endorsed title company of First Team, however there is no requirement imposed on their agents to use WRT. A3. – Less than 25% of WRT business comes from First Team, even with their exclusive endorsement. That’s because so many of the other real estate companies have discovered that there is a difference in the level of service they receive from WRT A4. - Even if they were a broker owned company, what could another real estate company then do that they are not already doing? If you use us, you would benefit from the same great service we provide to them. A5. - Fidelity sits on the board of directors of Regency Realtors and other of your competitors. Orange Coast has many brokers who sit on its board and to whom stipens are paid for attending board meetings. There are a number of title companies that sit on the boards of your competitors. Most title companies out there are backing one or more of your competitors in one way or another. WRT is not owned by another real estate company and does not sit on any boards of it’s customers. We earn our business the hard way; by delivering truly outstanding service. So why not work with us and let us support you and your business? A6.– WRT is not owned by a real estate company and I do not call on any First Team agents or offices so there would be no conflict of interest. WRT wants me to support you and your success. You would have access to all of the tools and support that are available to any First Team agent. A7. – Just for the record, WRT is not owned by First Team. But even if they were, are you telling me that you wouldn’t show or sell a First Team listing for fear that the profits they made on that sale would be used against you? If that were the case there wouldn’t be any listings to sell but your own because nearly all of the larger real estate companies are affiliated in one way or another with one title company or another. I’m just talking about the premium on a few title orders every year and that wouldn’t be a drop in the bucket compared to the income on just one sold listing. Let’s focus on what’s really important here for you. Let’s focus on how I have and would like to continue to help you build your business to sell more real estate. Isn’t that really the important thing? Have I ever let you down? Please don’t eliminate me on this basis because it doesn’t make any sense. I can provide you better service at a better price point for your clients than ever before with this company. You know you can count on me and I think I have proven myself to you over the years. What do you say?

1


Objection 2: “I am concerned that my information, my agents’ information, our transaction information and our data base information could be harvested by the realtor/investor and used against me to steal my agents and my customers.” Possible Responses: B1. - WRT is managed and operated by professional title veterans and is totally committed to your support and success. WRT is a completely impartial third party and jealously guards the information and data of all of their customers for just that reason. If that were not the case, they would quickly lose over 70% of their business. B2. – WRT is closely monitored by the Department of Insurance to insure they comply with all regulations and statutes. WRT also complies with all privacy laws pertaining to customer information and data. B3. – By the way, some of the sales reps for title companies currently doing business in your office may already be recruiting, either directly or indirectly, for your competition. I would never engage in that behavior and neither would my company. I have an excellent, long-standing reputation in this business and your support would be of my conduct and ethics in your offices and with your agents. You would have my total support, the support of WRT and our loyalty and pledge of impartiality. And, once again for the record, WRT is not owned by another real estate company.

Objection 3: “They are a small company. How do I know they will be around in another year”? Possible Responses: C1. – Over the years, many very large companies that had been in business a long time have come and gone. But, after 17 years, WRT is still here and is more financially healthy and profitable than at any other time in it’s’ history. WRT is profitable, debt-free and growing rapidly, following a solid business plan and sound business principles. C2. – WRT may not be the largest company but it is solidly number 5 in residential resales in Orange County. It ranks in the top 10 companies in independently owned title companies in California and in the top 5 in Southern California. It is profitable, debt-free and growing rapidly. C3. – Because WRT is so financially strong and because it has maintained an exceptional loss ratio, it qualifies to be underwritten by First American Title, thus allowing you to take advantage of the great rates. Objection 4: “I used to work for First Team and I can’t stand ____________________.” Possible Responses: D1. – I hear you and I understand but do you also hate me? If we could work around that particular issue would you be willing to work with me personally?

2


D2. – Everybody has to work somewhere. I am working here and I want to support you any way I can. I did not know of your feelings when I accepted this position but I assure you that your support of me is not necessarily support of _______________. D3. – If that’s a deal breaker would you at least be willing to meet with me and ________________________ to see what could be done about repairing that relationship? D4. – I understand how you feel but _____________________ knows better than anyone what Real Estate brokers and agents want and need to be successful in this market. He wants me to support you and he has authorized me to offer to you all of the services and support available to any of his agents. D5. - Regardless of who you’re working with, If I can show you how to prospect and attract more leads, is that something in which you'd be interested? Is your title rep helping you grow your business? Why not meet with me? I can help you with a variety of tools; you have nothing to lose and a lot to gain.

3





Topic:

Power of Attorney

Definition: A Power of Attorney grants authority to an individual (attorney in fact) to make decisions for the person granting the power (principal) There are three types of Power of Attorney: • • •

Limited which applies to a specific transaction and no other authority is granted. General which allows the Attorney in Fact to act on behalf of the principal for all phases of all their business (should not be older than 1 year). Durable which is often given for healthcare reasons.

Important Points: 1. A Power of Attorney cannot be used with a trust. 2. It must be notarized. 3. It doesn’t survive the death of the principal. Benefit to the Agent: There have been several instances in which the buyer or seller in a transaction wants to use a Power of Attorney and either they are using the wrong type or the property is in a trust and a Power of Attorney will not work. These can cause significant delays in the closing of the transaction in addition to frustration for the clients. We advise you to check with your clients up front as to whether they plan on using a Power of Attorney. This gives us time to resolve any issues prior to the 11th hour at doc signing.


Topic:

Homestead

Definition: A homestead is a special provision in California. It allows a homeowner to protect their property from a forced sale to satisfy their debts. It does not protect the homeowner against deeds of trust or mechanics liens. Important Points: 1. It covers a house and the adjoining property – SFR, condo or townhouse. 2. You can only homestead one property at a time. 3. For Head of Household the protection is $75,000; disabled or over 65 coverage is $100,000 and all others are $50,000. Benefit to the Agent: The Homestead provision and the forms are sent to the homeowner after the close of escrow. The form will need to be completed, notarized and recorded to protect their client. Most homeowners do not know what the Homestead provision is and by providing them with this information you are even more valuable to your client. The info is in the Reference Guide to Home Buying and Selling and also in the handout I have provided you.


Topic:

Propositions 60 and 90

Definition: Proposition 60 allows a homeowner who is over 55 and qualifies to transfer the assessed value of their current home to the home they are purchasing within the county they reside. Proposition 90 provides the same from county to county. Important Points: 1. The seller of the residence or a spouse living with them must be 55 or older at the time of the transfer. 2. The replacement property must be equal to or lesser than the sales price. 3. The assessed value cannot be transferred until the original property is sold. 4. The replacement property must be purchased or newly constructed within two years of the sale of the original property. 5. The homeowner must file the application within 3 years. 6. This is a one time only filing. 7. They must occupy the property. Currently 9 counties participate. Be sure to call ahead to confirm they are still participating. Benefit to the Agent: You can supply your clients or your farm with information that is relevant to them. They will see you as a resource for information. This would be great if you specialize in ‘empty nesters’. It is also something to keep in mind when negotiating the sale or purchase for your client. You want to be sure to negotiate a price that will allow them to qualify for the purchase. The savings to your client can be significant. For example: Assessed value of home Sale Price of $2.2 mil New Purchase Price $1.5 mil

$540,000

1.025% tax rate Tax

$ 5,535

$1,500,000

1.025% tax rate Tax

$15,375

Savings to seller

$9,840


Topic:

Supplemental Taxes

Definition: A supplemental tax is the additional tax owed on the property when you purchase it. Proposition 13 limited the increase in the assessed value of a property to 2% a year. Because of this the assessed value of a property can be considerably less than the sales price. While existing property taxes are prorated during escrow the buyer still owes the increase in taxes from the date of purchase thru the end of the tax year. Important Points: 1. The supplemental tax bills may not show up for over a year depending on the county and at which point in the tax year the property sold. 2. The tax is paid in two installments. 3. It is not prorated in escrow nor is it paid by the lender as part of the impounds. Benefit to the Agent: With a 2005 annual increase of 19 percent in California home values, newly purchased homes often have a ‘stored up value’. For example: Assessed value of property sold -

$540,000

Current tax bill

$ 5,535

Sale Date of 5/25/06 Sale Price

$1,500,000

Supplemental tax bill - $10,433

As you can imagine receiving a supplemental tax bill of this size could be a real shock especially when the buyer finds out that the bill is not covered by the impound account and must be paid. For those buyers that stretched to get into the property it can be an even bigger issue. And who will they most likely turn to for help – you the agent. By using our web site and the tax information links in our ‘Real Estate Agent Resources’ section you can estimate the supplemental taxes prior to closing escrow. We also have the information to explain the supplemental taxes in our Resource Guide to Home Buying and Selling as well as on our website.


Topic:

Website Property Tax Marketing Piece

Definition:

This piece advertises the great tax information available on our web site.

Important Points: 1. It is located under the agent resources section in the important links screen. 2. There are links to each of our 5 counties tax assessors. OC and SB have info on current tax bills and supplemental tax bill estimators online. LA has the supplemental, tax estimator only and RV has the regular tax bill info. SD doesn’t have anything yet. 3. They’ll need the address or the parcel number to get the info and the sales price and sale date for the supplemental tax estimate. 4. They will be able to determine the actual tax rate on a property, calculate the supplemental tax bill, and identify any special assessments on the property and the amount of the assessment. Benefit to the Agent: Tax information is many times requested by the buyer either as to whether or not there is Mello Roos tax on the property or just the amount of the actual property taxes. The agent can go to the site or they can send their client there. The detail property tax info will show the actual tax rates plus any special assessments. Because supplemental taxes are not prorated during escrow the buyer will get a separate bill once the tax assessor re-assesses the property. This can be huge (see the example below). When the buyer gets the bill they will 9 times out of 10 not know what it is or if they need to pay it. This bill is not paid by the lender using the impounded tax money. Because of this the buyer may be pretty unhappy when they get the bill. Using this site the agent can warn the buyer ahead of time of the upcoming bill and give them our handout on the Supplemental Taxes to keep for reference. For example: Assessed value of property sold -

$540,000

Current tax bill

$ 5,535

Sale Date of 5/25/06 Sale Price

$1,500,000

Supplemental tax bill - $10,433


Topic:

Understanding Mello Roos

Definition: This is a special tax imposed on real property owners within a Community Facilities District. The district has sold bonds to finance certain public improvements such as services for streets, water, sewage, schools, parks, etc. The tax is used to make the payments on the bonds. Important Points: 1. The taxes are in effect until the bond is paid off which varies but can be no more than 40 years. 2. The tax can vary from year to year but cannot exceed the maximum amount specified when the district was created. 3. The assessed amount will show on your property tax bill. Benefit to the Agent: Most homebuyers want to know if a property has a Mello Roos tax or not. When listing a home you should specify whether or not it is in a Mello Roos district. There are two ways you can find out if the property is in a Mello Roos district and the amount of the tax. 1. Contact our Resource Center and ask for the full tax information on the property. They will provide you with a detailed tax bill showing the base tax and any special assessments. 2. Logon to our website www.westernresourcestitle.com, click on ‘Real Estate Agent Resources’, then on ‘Important Links’. Click on the tax assessor’s link for the appropriate county. Most counties will have a button on the left to ‘Pay/Review Your Property Taxes’. This will ask for the address or parcel number, search, and then click on the correct parcel number. This brings up the tax information. By clicking on the highlighted ‘detail’ at the bottom of the page you get the full breakdown of the taxes.


Topic:

Website School Information Marketing Piece

Definition: site.

This piece advertises the great school information available on our web

Important Points: 1. It is located under the ‘Buyer and Sellers Resources’ section in the Tax and School Information’. 2. There are links to each county's main school district information as well as individual links to each of the school web sites in Orange County. 3. Each site provides lots of information on the schools within the district. Some have school boundary maps as well. Benefit to the Agent: Schools can be a very important factor in the home buying decision. Our web site is a great tool to refer your clients to. Not only does it have information on all the school districts and schools in Southern California it has lots of valuable information on the home buying and selling process.


Topic:

How the Property Tax System Works

Definition: This marketing piece outlines the steps taken by the county to determine the amount of taxes to be assessed on the property and where those tax dollars go. Important Points: The tax system works as follows: 1. The tax assessor establishes the value of the property by doing an appraisal. This value is noted on the tax rolls. 2. This information is sent to both the property owner and the Audit Controller. 3. The Audit Controller uses the tax rates for the area to calculate the taxes based on the assessed value (as of January) and adds any special assessments or Mello Roos. This creates the ‘extended tax roll’. 4. The Tax Collector uses the extended tax roll to print the tax bill which is sent to the property owner. 5. When the property owner pays the taxes they are recorded by the Tax Collector and the money is send to the Audit Controller. 6. The Audit Controller sends the money to the appropriate parties. The bottom portion of this marketing piece shows the allocation of our tax dollars in Orange County. Other counties allocate to basically the same entities however the exact percentages were not available. Benefit to the Agent: Taxes have always been a rather confusing issue. We’ve put together this informational piece to better clarify things for you and your clients. The distribution of the money may not be as you might think. The majority of our tax dollars in Orange County go to the schools – 53%. The county only receives 11% of the property tax paid. This piece will be added to our web site as well so you or your clients can refer to it there if need be. For more info you can go to the web site shown at the bottom of this page.


Topic:

We’ve Got a ‘Can Do’ Attitude

Definition:

Everything you need is at your fingertips on our web site

Important Points: The site contains: 1. Information on Buying and Selling homes such as that seen in our Reference Guide to Buying and Selling real Estate. 2. Training manuals on foreclosure, how to read the documents included in your property profiles, Instant Impact and more 3. Detailed tax information 4. Detailed School information 5. Access to Go Title and Real net 6. Spanish materials 7. Many other links you may need in your day to day business. Benefit to the Agent: Our web site was designed to be a resource to our clients. We’ve put everything we can think of that you might need all in one place. It’s also a great resource for your clients. We even have a separate section for Buyers and Sellers. If your client has a question as to what closing costs are or what title insurance it you can simply refer them to our web site. And we’re adding to the site all the time. If there is anything you’d like to see included, please let us know!


Topic:

Identity Theft

Important Points: • • • • •

24,000 identify thefts are reported each day. Only 9 percent of the thefts are a result of online exchanges 15% involve family members or friends 18 – 29 year olds are the most vulnerable group There were nearly 9 million victims in 2005

Benefit to the Agent: There are several easy ways you can avoid identity theft. Some of them are: • • • • •

Confetti shred all personal information including any unsolicited credit card offers. Don’t keep any information in your wallet with your social security number on it – this may include insurance cards. Never give out personal information over the phone. You can reduce the number of preapproved credit card offers by calling 1-8885OPT-OUT. Request a credit report annually.

There is a lot more valuable information on this web site – www.idconfidence.org.


Topic:

Joint Tenancy vs. Community Property

Definition:

Both are ways to hold title to property and are very similar.

Benefit to the Agent: How to hold title to a property can be very confusing. Now that there is Community Property with Right of Survivorship it can be even more confusing since it combines the benefits of ‘Joint Tenancy’ and ‘Community Property’. Community Property with Right of Survivorship is available to married couples and domestic partners. The tax ramifications of the two are different. With Community Property with Right of Survivorship when a spouse dies the basis, or amount invested in buying and improving the entire property is ‘stepped up’ to the current market value. With Joint Tenancy only the amount held by a co-owner that dies is ‘stepped up’. The tax paid when selling the home may be greater. Of course everyone’s needs vary. You should always consult a tax planner or attorney before making a decision as to how to take title to a property.


Topic:

Understanding the Statement of Information

Definition: The statement of information is a form sent out to the buyers and sellers at the start of escrow, usually with the escrow instructions. Important Points: •

Information requested – o Names of individual and spouse - current and prior (married and maiden names), date of marriage. o Residences and employers for the last 10 years, o Date of Birth and Social Security number All information is confidential

Benefit to the Agent: All liens and judgments attached to the property or the individual are listed on the preliminary title report. Because we don’t have detailed information on the sellers and buyers we cannot eliminate any of these liens. Once we get the statement of information we can verify which liens and judgments actually apply to our parties. We can then amend the prelim to remove all those that do not apply. It is necessary to receive the statement of information as soon as possible to be able to identify those issues that must be resolved before we can record. If we receive the SI at the last minute there may be issues that must be taken care of and therefore the close of escrow can be delayed significantly. Remember when the prelim is issued any items against the property or the seller that match the name will be shown even though they may not apply to your client. I have had clients that are very upset that an alimony or child support judgment was shown when they’ve never been married nor had children. Remind your client that these are probably just shown because we couldn’t verify the name and that once we got the SI they will be removed. One last thing any child support or alimony judgments will show and must be brought current before the transaction can close.


Topic:

Understanding Living Trusts

Definition: These are typically family trusts with husband and wife as trustees and they and their children are the beneficiaries. Important Points: • • • •

The trust does not hold title to the property, the trustee does. As in a family trust this would be the husband and wife. Title would show as Robert Smith and Marybeth Smith co-trustees of the Smith Family Trust dated January 15, 1998. A trust may be used to reduce or postpone death taxes or avoid a probate however you should consult an attorney or accountant for clarification. You can still homestead a property in a trust. The Trustee can take any action permitted by the terms of the trust and this usually includes borrowing against the property. Remember not all lenders will lend on a property held in a trust so the property may have to be taken out of the trust, refinanced and then put back in the trust.

Benefit to the Agent: Only those named as Trustees of the trust may sell the property. The same as any other listing, you should look at the Grant deed which comes as a part of the property profile to make sure you are working with the correct parties. As part of the transaction the trustees are required to complete a Certification of Trust. This form states that the trustees have the authorization to sell the property and will have to be signed and notarized. We do not need, nor do we want, a copy of the trust. The certification is all we need. One additional note, A Living Trust can be great but be sure you have someone qualified set it up for you. Using a stock form from a stationary store or one found online can result in an invalid trust if not prepared correctly. You should also get the advice of an attorney or accountant.


Topic:

Policy Coverage Contract Card

Definition: This piece is designed to be used at a listing presentation or offer presentation to justify the use of Western Resources Title and the benefits there of. Important Points: Read the 5 points on the front of the piece. Coverage highlights – • Policy coverage increases by 10% of the original amount every year for the first 5 years. • Covers both the trustees and beneficiaries of living trusts • Post-policy coverage of forgery, encroachment, cloud on title, and more • Covers building permit and zoning violations Benefit to the Agent: The agent won’t have to fight for services anymore whether representing the buyer or the seller. They simply take the card with them to either the listing presentation or the offer presentation. When they get to the discussion of services they can just slide the card out and explain. They should show the side with the picture first which lists 5 reasons why WRT is the logical choice for title. Then to expand on the fact that no other company offers better coverage they just flip the card over. Buyer or Seller can review both sides and will most likely agree to the use of WRT. (You need to read the card in full to be able to answer any questions the agents might have. Remember its not ‘we have a better policy than anyone’, it’s ‘no one offers better coverage’.)


Hi my name is ______ and I am with Western Resources Title. I want to thank _____ for letting me come and talk to you a bit about our company. Western Resources Title has been around for over 18 years now. We are the fastest growing title company in Southern California. We are now the 8th largest in Orange County and growing strong in LA and SD counties plus expanding across the state. We have over 60 title reps and handle almost 2000 orders a month. Our philosophy is to provide you with the tools and services you need to build a successful, long term business and to make you raving fans. Over the years we’ve focused on two things – great customer service and developing or finding new tools for agents. Our customer service is the best in the county, bar none, however any title company out there can say that so it doesn’t really matter until you need it. As far as tools though, we have some great ones we have developed over the years. I’ll tell you about 3 now. The first is our Profile Summary Report. This is a one page summary of all the documents contained in the property profile. We include it with every property profile. It tells you who owns the property, the loans outstanding, whether or not it is foreclosure, if it has delinquent taxes or a homeowner’s association lien. I’m really proud of it because so many people find it valuable. The docs in a profile can at times be difficult to read and this gives you everything you need in one simple sheet of paper. Second is our blog, NewsSource. We post at least 3 times a month and have been for the last 3 years. It’s great if you need content for your own blog, your Facebook page or to tweet out to your clients. You just sign up at wrtsource.com. When you get the post you can forward on to your clients or use in your own blog, Facebook business page or Twitter. Third is our Farm Analysis report. This breaks your farm up into various groups. Those that have equity, are possible foreclosures or short sale, empty nesters and so on. Since each makes up a different segment of the market you can market to each differently. All the reps at our company work as a team, sharing ideas and new tools we’ve discovered. This is great for our clients. I am very familiar with many of the marketing, contact management, and lead generation systems used in the industry. I’d love the opportunity to sit down with you to see how WRT and I can help you build your business. (Add whatever other types of tools here that you are familiar with. No names, just types of them. I.e. mail houses, marketing companies, apps and little tricks you might know about)

Now just add your closing and you’re good to go.


Someone you met at broker preview: Hi Bob – this is Lauryn Templin with Western Resources Title. We met (last week/yesterday) at broker preview. How are things going? Pretty good. Hey, I just saw an article in the OC Register that talked about the market heating up. It said the demand for homes has increased by 10% in the last two weeks. It also said that the average time on the market now is less than 2 months. That’s crazy! What are you seeing out there? We haven’t seen too much change yet here. We were talking about the market this morning at our sales meeting. We were sharing some ways we could help agents take advantage of it. In fact there were a couple great ideas to help you use the lsiting you have to get 2 or 3 more and I thought about you. Do you have some time to meet first part of next week? • •

Sure, I’d love to meet with you. (set the date and time) Sorry, I use Ticor Title and am not interested – ok, I understand. I’m sure they share a lot of ideas and tools with you to help you build your business. One question before I hang up. What would you say is the mot frustrating part of your business.

One more thing, what is the most frustrating part of your job? I’d like to see if I can find something to help you. I want to have some time to research a couple things before we meet. Will Thursday work for you? Morning or afternoon?

Hi Mary – My name is Lauryn Templin and I work for Western Resources Title Company. I noticed you just got a listing on ____________________. How is that going? Pretty good but I just got the listing Oh, well do you have any open houses planned? I’m thinking about holding one this weekend. You know, I love working with agents that want to grow their business. I have some ideas on how you can turn the listing you have into 2 or 3 more. I’d love to meet with you and share some of my ideas. I’ve seen them work several times for other agents. Are you free sometime this week, maybe tomorrow? •

Yes, I can meet tomorrow. Fantastic, how about 2pm. Will that work? Yes that’ll work. Perfect. I’ll see you at your office tomorrow at 2pm! Before I say goodbye I have one question. Canyou tell me the most frustrating thing about your bsuienss? I want to see if I can find you a solution . No I can’t meet tomorrow, I’m swamped. No problem, maybe next week. How about Tuesday? I just love meeting with people to help them grow their business. I work with about a dozen other reps and we are always looking for tools and resources for agents.



































Topic:

Homestead

Definition: A homestead is a special provision in California. It allows a homeowner to protect their property from a forced sale to satisfy their debts. It does not protect the homeowner against deeds of trust or mechanics liens. Important Points: 1. It covers a house and the adjoining property – SFR, condo or townhouse. 2. You can only homestead one property at a time. 3. $75,000 unless the judgment debtor or their spouse who resides in the homestead is a person described below in (A) or (B). A. $100,000 if the judgment debtor or spouse is a member of a family unit, if at least one member of the family unit owns no interest in the homestead, or has only community property interest in the homestead with the judgment debtor. B. $175,000 if the judgment debtor who resides in the homestead is at the time of the sale either: ! a person 65 years old ! a person physically or mentally disabled and as a result of that disability unable to engage in substantial gainful employment, or ! a person 55 years old with a gross annual income less than $15,000, or, if the judgment debtor is married, a gross annual income, including that of the spouse, of not more than $20,000, and the sale is involuntary. Benefit to the Agent: The Homestead provision and the forms are sent to the homeowner after the close of escrow. The form will need to be completed, notarized and recorded to protect their client. Most homeowners do not know what the Homestead provision is and by providing them with this information you are even more valuable to your client. The info is in the Reference Guide to Home Buying and Selling and also in the handout I have provided you.


Topic:

Understanding the Statement of Information

Definition: The statement of information is a form sent out to the buyers and sellers at the start of escrow, usually with the escrow instructions. Important Points: •

Information requested – o Names of individual and spouse - current and prior (married and maiden names), date of marriage. o Residences and employers for the last 10 years, o Date of Birth and Social Security number All information is confidential

Benefit to the Agent: All liens and judgments attached to the property or the individual are listed on the preliminary title report. Because we don’t have detailed information on the sellers and buyers we cannot eliminate any of these liens. Once we get the statement of information we can verify which liens and judgments actually apply to our parties. We can then amend the prelim to remove all those that do not apply. It is necessary to receive the statement of information as soon as possible to be able to identify those issues that must be resolved before we can record. If we receive the SI at the last minute there may be issues that must be taken care of and therefore the close of escrow can be delayed significantly. Remember when the prelim is issued any items against the property or the seller that match the name will be shown even though they may not apply to your client. I have had clients that are very upset that an alimony or child support judgment was shown when they’ve never been married nor had children. Remind your client that these are probably just shown because we couldn’t verify the name and that once we got the SI they will be removed. One last thing any child support or alimony judgments will show and must be brought current before the transaction can close.


Topic:

Understanding Mello Roos

Definition: This is a special tax imposed on real property owners within a Community Facilities District. The district has sold bonds to finance certain public improvements such as services for streets, water, sewage, schools, parks, etc. The tax is used to make the payments on the bonds. Important Points: 1. The taxes are in effect until the bond is paid off which varies but can be no more than 40 years. 2. The tax can vary from year to year but cannot exceed the maximum amount specified when the district was created. 3. The assessed amount will show on your property tax bill. Benefit to the Agent: Most homebuyers want to know if a property has a Mello Roos tax or not. When listing a home you should specify whether or not it is in a Mello Roos district. There are two ways you can find out if the property is in a Mello Roos district and the amount of the tax. 1. Contact our Resource Center and ask for the full tax information on the property. They will provide you with a detailed tax bill showing the base tax and any special assessments. 2. Logon to our website www.westernresourcestitle.com, click on ‘Real Estate Agent Resources’, then on ‘Important Links’. Click on the tax assessor’s link for the appropriate county. Most counties will have a button on the left to ‘Pay/Review Your Property Taxes’. This will ask for the address or parcel number, search, and then click on the correct parcel number. This brings up the tax information. By clicking on the highlighted ‘detail’ at the bottom of the page you get the full breakdown of the taxes.


Topic:

Understanding Living Trusts

Definition: These are typically family trusts with husband and wife as trustees and they and their children are the beneficiaries. Important Points: •

• • •

The trust does not hold title to the property, the trustee does. As in a family trust this would be the husband and wife. Title would show as Robert Smith and Marybeth Smith co-trustees of the Smith Family Trust dated January 15, 1998. A trust may be used to reduce or postpone death taxes or avoid a probate however you should consult an attorney or accountant for clarification. You can still homestead a property in a trust. The Trustee can take any action permitted by the terms of the trust and this usually includes borrowing against the property. Remember not all lenders will lend on a property held in a trust so the property may have to be taken out of the trust, refinanced and then put back in the trust.

Benefit to the Agent: Only those named as Trustees of the trust may sell the property. The same as any other listing, you should look at the Grant deed which comes as a part of the property profile to make sure you are working with the correct parties. As part of the transaction the trustees are required to complete a Certification of Trust. This form states that the trustees have the authorization to sell the property and will have to be signed and notarized. We do not need, nor do we want, a copy of the trust. The certification is all we need. One additional note, A Living Trust can be great but be sure you have someone qualified set it up for you. Using a stock form from a stationary store or one found online can result in an invalid trust if not prepared correctly. You should also get the advice of an attorney or accountant.


Topic:

Supplemental Taxes

Definition: A supplemental tax is the additional tax owed on the property when you purchase it. Proposition 13 limited the increase in the assessed value of a property to 2% a year. Because of this the assessed value of a property can be considerably less than the sales price. While existing property taxes are prorated during escrow the buyer still owes the increase in taxes from the date of purchase thru the end of the tax year. Important Points: 1. The supplemental tax bills may not show up for over a year depending on the county and at which point in the tax year the property sold. 2. The tax is paid in two installments. 3. It is not prorated in escrow nor is it paid by the lender as part of the impounds. Benefit to the Agent: With a 2005 annual increase of 19 percent in California home values, newly purchased homes often have a ‘stored up value’. For example: Assessed value of property sold -

$540,000

Current tax bill

$ 5,535

Sale Date of 5/25/06 Sale Price

$1,500,000

Supplemental tax bill - $10,433

As you can imagine receiving a supplemental tax bill of this size could be a real shock especially when the buyer finds out that the bill is not covered by the impound account and must be paid. For those buyers that stretched to get into the property it can be an even bigger issue. And who will they most likely turn to for help – you the agent. By using our web site and the tax information links in our ‘Real Estate Agent Resources’ section you can estimate the supplemental taxes prior to closing escrow. We also have the information to explain the supplemental taxes in our Resource Guide to Home Buying and Selling as well as on our website.


Topic:

Propositions 60 and 90

Definition: Proposition 60 allows a homeowner who is over 55 and qualifies to transfer the assessed value of their current home to the home they are purchasing within the county they reside. Proposition 90 provides the same from county to county. Important Points: 1. The seller of the residence or a spouse living with them must be 55 or older at the time of the transfer. 2. The replacement property must be equal to or lesser than the sales price. 3. The assessed value cannot be transferred until the original property is sold. 4. The replacement property must be purchased or newly constructed within two years of the sale of the original property. 5. The homeowner must file the application within 3 years. 6. This is a one time only filing. 7. They must occupy the property. Currently 9 counties participate. Be sure to call ahead to confirm they are still participating. Benefit to the Agent: You can supply your clients or your farm with information that is relevant to them. They will see you as a resource for information. This would be great if you specialize in ‘empty nesters’. It is also something to keep in mind when negotiating the sale or purchase for your client. You want to be sure to negotiate a price that will allow them to qualify for the purchase. The savings to your client can be significant. For example: Assessed value of home Sale Price of $2.2 mil New Purchase Price $1.5 mil

$540,000

1.025% tax rate Tax

$ 5,535

$1,500,000

1.025% tax rate Tax

$15,375

Savings to seller

$9,840


Topic:

Power of Attorney

Definition: A Power of Attorney grants authority to an individual (attorney in fact) to make decisions for the person granting the power (principal) There are three types of Power of Attorney: • • •

Limited which applies to a specific transaction and no other authority is granted. General which allows the Attorney in Fact to act on behalf of the principal for all phases of all their business (should not be older than 1 year). Durable which is often given for healthcare reasons.

Important Points: 1. A Power of Attorney cannot be used with a trust. 2. It must be notarized. 3. It doesn’t survive the death of the principal. Benefit to the Agent: There have been several instances in which the buyer or seller in a transaction wants to use a Power of Attorney and either they are using the wrong type or the property is in a trust and a Power of Attorney will not work. These can cause significant delays in the closing of the transaction in addition to frustration for the clients. We advise you to check with your clients up front as to whether they plan on using a Power of Attorney. This gives us time to resolve any issues prior to the 11th hour at doc signing.


Hi my name is ______ and I am with Western Resources Title. I want to thank _____ for letting me come and talk to you a bit about our company. Western Resources Title has been around for over 18 years now. We are the fastest growing title company in Southern California. We are now the 8th largest in Orange County and growing strong in LA and SD counties plus expanding across the state. We have over 60 title reps and handle almost 2000 orders a month. Our philosophy is to provide you with the tools and services you need to build a successful, long term business and to make you raving fans. Over the years we’ve focused on two things – great customer service and developing or finding new tools for agents. Our customer service is the best in the county, bar none, however any title company out there can say that so it doesn’t really matter until you need it. As far as tools though, we have some great ones we have developed over the years. I’ll tell you about 3 now. The first is our Profile Summary Report. This is a one page summary of all the documents contained in the property profile. We include it with every property profile. It tells you who owns the property, the loans outstanding, whether or not it is foreclosure, if it has delinquent taxes or a homeowner’s association lien. I’m really proud of it because so many people find it valuable. The docs in a profile can at times be difficult to read and this gives you everything you need in one simple sheet of paper. Second is our blog, NewsSource. We post at least 3 times a month and have been for the last 3 years. It’s great if you need content for your own blog, your Facebook page or to tweet out to your clients. You just sign up at wrtsource.com. When you get the post you can forward on to your clients or use in your own blog, Facebook business page or Twitter. Third is our Farm Analysis report. This breaks your farm up into various groups. Those that have equity, are possible foreclosures or short sale, empty nesters and so on. Since each makes up a different segment of the market you can market to each differently. All the reps at our company work as a team, sharing ideas and new tools we’ve discovered. This is great for our clients. I am very familiar with many of the marketing, contact management, and lead generation systems used in the industry. I’d love the opportunity to sit down with you to see how WRT and I can help you build your business. (Add whatever other types of tools here that you are familiar with. No names, just types of them. I.e. mail houses, marketing companies, apps and little tricks you might know about) Now just add your closing and you’re good to go.


Topic:

Joint Tenancy vs. Community Property

Definition:

Both are ways to hold title to property and are very similar.

Benefit to the Agent: How to hold title to a property can be very confusing. Now that there is Community Property with Right of Survivorship it can be even more confusing since it combines the benefits of ‘Joint Tenancy’ and ‘Community Property’. Community Property with Right of Survivorship is available to married couples and domestic partners. The tax ramifications of the two are different. With Community Property with Right of Survivorship when a spouse dies the basis, or amount invested in buying and improving the entire property is ‘stepped up’ to the current market value. With Joint Tenancy only the amount held by a co-owner that dies is ‘stepped up’. The tax paid when selling the home may be greater. Of course everyone’s needs vary. You should always consult a tax planner or attorney before making a decision as to how to take title to a property.


Someone you met at broker preview: Hi _________ – this is _____________with Western Resources Title. We met (last week/yesterday) at broker preview. How are things going? Pretty good. Hey, I just saw an article in the OC Register that talked about the market heating up. It said the demand for homes has increased by 10% in the last two weeks. It also said that the average time on the market now is less than 2 months. That’s crazy! What are you seeing out there? We haven’t seen too much change yet here. We were talking about the market this morning at our sales meeting. We were sharing some ways we could help agents take advantage of it. In fact there were a couple great ideas to help you use the listing you have to get 2 or 3 more and I thought about you. Do you have some time to meet first part of next week? • •

Sure, I’d love to meet with you. (set the date and time) Sorry, I use Ticor Title and am not interested – ok, I understand. I’m sure they share a lot of ideas and tools with you to help you build your business. One question before I hang up. What would you say is the mot frustrating part of your business.

One more thing, what is the most frustrating part of your job? I’d like to see if I can find something to help you. I want to have some time to research a couple things before we meet. Will Thursday work for you? Morning or afternoon?


Hi _________ – My name is ___________________ and I work for Western Resources Title Company. I noticed you just got a listing on ____________________. How is that going? Pretty good but I just got the listing Oh, well do you have any open houses planned? I’m thinking about holding one this weekend. You know, I love working with agents that want to grow their business. I have some ideas on how you can turn the listing you have into 2 or 3 more. I’d love to meet with you and share some of my ideas. I’ve seen them work several times for other agents. Are you free sometime this week, maybe tomorrow? •

Yes, I can meet tomorrow. Fantastic, how about 2pm. Will that work? Yes that’ll work. Perfect. I’ll see you at your office tomorrow at 2pm! Before I say goodbye I have one question. Can you tell me the most frustrating thing about your business? I want to see if I can find you a solution . No I can’t meet tomorrow, I’m swamped. No problem, maybe next week. How about Tuesday? I just love meeting with people to help them grow their business. I work with about a dozen other reps and we are always looking for tools and resources for agents.


THANK YOU FOR THE ORDER AND REQUEST FOR S.I. FOLLOW UP When communicating with the escrow officer. Script 1: Hello____________Escrow Officer, Thank You again for the Title Order on _______________. All of us at Western Resources Title appreciate your business. I am following up on our request for the Statement of Information. We want to clear the SI as quickly as possible for you. Shall I contact the agent to expedite the SI for you? Thank you again for the opportunity to work with you and your team! We love working with you!!! Script 2: Hi______________Escrow Officer, Thanks again for getting the SI in to us so quickly. As of __________date the SI has been cleared and everything looks good. We will continue to review the file. Do you want need me to call the agent in this regard? Script 3: Hi________________Escrow Officer, Just calling to remind you we still need the statement of information and I will send you a link to the form to make it easier for you and your client. Thanks again for the order and we love working with you! Script 4: Hello____________Escrow Officer, Thank You for the Title Order on _________________. Attached is a Statement of Information that Mr. and Mrs. _________________________ will need to complete as soon as possible to prevent any last minute delays in closing. I will check back in a few days to collect the information. If you need any help in acquiring the information please let me know and I will be more than happy to help. I can be reached at phone #. I appreciate your help in advance and look forward to working with you. Best Regards,


When communicating with the Real Estate Agent: Script 1: Hello____________ Real Estate Agent Thank you again for the great title order on __________________. All of us at Western Resources Title appreciate your business. We want to clear the Statement of Information as quickly as possible for you and your clients. Please request your client fill out the SI as soon as possible. It would be my pleasure to assist in any way to expedite. Thank you again for the Title Order! I love working with you! Script 2: Hi_______________Real Estate Agent Just calling to remind you we still need the statement of information and I will be sending you a link to the form to make it easier for you and your client. Thanks again for the order and we love working with you! Script 3: Hi_______________Real Estate Agent As a client of mine I will provide you with this kind of hands on service. Many agents have had their closings delayed because the title company didn't pay attention and work to get and clear the SI. As a client of WRT, we will make sure this doesn't happen to you! This is just one of the services we will provide for you! Thank you for your business! Script 4: Hi_______________Real Estate Agent, I just wanted to let you know that we need a statement of information from: Seller/Buyer ___________________________ At: address_________________________ Attached (or you can embed link) you will find a form that will need to be filled out by your buyer/Seller as soon as possible. We will need this to ensure that there will not be any last minute delays in closing. As always if you may need any help with acquiring this information or have any questions please contact me at Phone # and I will be more than happy to help. I will check back in a few days. I want to Thank you for the order and let you know how much you are appreciated by me and all of us at Western Resources Title Company!


Email Script 5: (Incorporating the prelim review) Hello _________________ Real Estate Agent, We have reviewed your preliminary report on 123 Main St. (attached) and as of the date and time of the report, there are 2 items that I want to bring to your attention. They are items numbered #7 and #12. Item #7 is a _________________(ie:child support lien) and #12 is a____________ (i.e. mechanics lien). Your escrow officer and our title officer will be taking necessary steps to clear or resolve these items. Please forward your clients Statement of Information (embed link) to escrow and title as soon as possible if you haven't done so already. That will help to eliminate or mitigate any potential issues that could delay your closings. Thank you for choosing myself and Western Resources Title! We know you have a choice! Best Regards, FOLLOW UP ON ITEM FOUND-AFTER THE IS S.I. RECEIVED: Script 1: Hi_______________Real Estate Agent, We have found an item on the SI that needs some follow up work. We have the full term of the escrow to work on this and we are doing __________to solve the situation in question. I will keep in touch with you and let you know the progress! Thank You for your Business!


DATE DOWN SCRIPTS Script 1: Hello____________ Real Estate Agent: We have GREAT NEWS! We did another search of the public records and I am happy to report that nothing new has been recorded. We will continue this process throughout your transaction and we’ll let you know of our findings each time so you always are aware of any new items on your file. Thank you for your confidence and the title order. We so enjoy working with you. Thank you again. Script 2: Hello____________ Real Estate Agent Our goal at Western Resources Title is to insure the successful and timely closing of your transaction. We review the public records every two weeks to assure that nothing has been recorded. In doing this we will have the proper time available to resolve the situation, if any, prior to close. Scenario #1 −We have just reviewed the public records and I am happy to say nothing new has been recorded. We will continue to do this every two weeks until your transaction is closed. Scenario #2 −We have just reviewed the public record and have discovered a matter that can potentially prevent the close of your transaction. We have relayed this information to escrow and will be working with them to resolve the issue. Script 3: Hi_______________Real Estate Agent As a client of mine I will provide you with hands on service. Many agents have had their closings delayed because the title company didn't pay attention and work to get and clear the Statement of Information. As a client of WRT, we will make sure this doesn't happen to you! This is just one of the services we will provide for you! I am happy to report that nothing new has been recorded. We will continue this process throughout your transaction and we’ll let you know of our findings each time so you always are aware of any new items on your file. Thank you for your confidence and the title order. We so enjoy working with you. Thank you again.


Thank you for your business! Script 4: Hi_______________Real Estate Agent, We can’t thank you enough for the opportunity to close this transaction. We’re happy to let you know that as of _________ we have checked the public records for any items that could possibly delay the closing and all looks good. Should you have any questions please let us know. Again, it’s our pleasure to service you. Thank you for your business! If there is a direct hit your Title Officer will contact escrow. Please do not call agent directly without checking with your T.O.'s protocol.


TERRITORY MANAGEMENT KIT


TERRITORY MANAGEMENT KIT TABLE OF CONTENTS

3

Quadruple Your Business

5

Farming Questionnaire

6

Leverage Expired Listings

7

Territory Drop Program

8

Territory Mailer Program

9

Time Evaluation

10

Promotional Ideas

12

Steps to Farming Success

15

Door Knocking Scripts


QUADRUPLE YOUR BUSINESS USING TERRITORY MANAGEMENT Strategic territory management reshapes the tactical traditional model of farming, which allows you to bring in referral and repeat business quicker, establish brand awareness faster, increase and predict income in the short/long term, while ultimately establishing a dependable retirement source. In a targeted territory it is important to identify and leverage opportunities for developing first in mind positioning. For example, utilize our Market Edge tool in conjunction with the “Get More” marketing campaign to showcase an impressive stat such as 9% MORE average per square foot sales versus the market average or 20% FASTER in a specific city or zip code. This is a great way to drive your value and eliminate the competition.

1

2

Identify and research for strategic position opportunities; utilizing gap in sales price, time to sell, and percent from asking price. (Complete Territory Management Questionnaire)

Segment territory by:

• Number of Homes

• Market Share

• Equity sellers (move up opportunities)

• Activity

• Market TrendsSM

• Non-owner occupied (Investors)

• Turnover (# of sales / # of homes)

• Demographics

• Renters (buyers) Quarterly Program

• Expireds/FSBO’s (10 Touch Program) • Non-equity sellers (short sales, loan mods, REOs)

3 Develop skills:

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

• Roadmap disciplines of lead generation, follow up, and lead conversion

• The New Rules

• Negotiations

• Short sales

• Market TrendsSM

• Pipeline

• Hot Buys

• Listing Presentation

• Expired Listings

Territory Management Kit

3


QUADRUPLE YOUR BUSINESS USING TERRITORY MANAGEMENT 4

7

Market using: • Proprietary Strategies: Homerun 360, Call Center, Buyer Pipeline, Hot Buys, Listing Presentation

Be known as the local expert that cares by educating and helping within the community. Building credibility and goodwill in a community will support increased referral and repeat business.

• Technology: Market TrendsSM (price correctly and position yourselfas expert), Rebo Gateway, smartzip, eNeighborhood and Contactually

8

• Open House Discipline Mastery

Once established in the territory you should consistently market using Simple Marketing strategies.

• Create a sense of urgency to sell the listing within 30 days or less. Preferably 10 days.

5 Market to the territory using Just Listed/Sold outreach. Highlighting our differential gaps in higher sales price, faster sales, and closer to list price to position you as the territory expert of choice. Money saving techniques include utilizing free downloads and dropping pieces as well as postage savings through EDDM.

6 Get a second listing in your territory and follow the above process to make sure that you are creating comprehensive value and exposure to build brand awareness and acceptance for you as the territory expert.

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

9 As your dominance continues to grow you can enlarge your territory to include more homes and increase your earning potential preferably in adjacent markets.

10 When the time comes for you to want to start pulling back and semi-retire, the company will help you find qualified agents whose values and practices are aligned with yours to continue your farm dominance and provide you referrals and a residual income for years to come. NOTE: The company will help you ensure that you have put the terms into writing for the succession of your territory management and that beyond a signature your successor continues proactive and effective territory management to ensure you not only get paid but that market share continues upward.

Territory Management Kit

4


TERRITORY MANAGEMENT QUESTIONNAIRE 1. Why did you select your territory? m Live There

m Price Range

m Aspire to Live There

m Demographic

m High Turnover

2. Why would people in your farm move and where would they move to? �����������������������������������������

�������������������������������������������������������������������������������������������������������

�������������������������������������������������������������������������������������������������������

3. How many homes are in your territory? ��������������������������������������������������������������������� 4. What is the average sales price in your territory? $ ����������������������������������������������������������� 5. How many homes in your territory sold in the past year? ������������������������������������������������������ 6. What is your monthly farming budget? $ �������������������������������������������������������������������� 7. Who is your biggest competitor and what is their market share? What are our strategic gap differentiators that drive value and eliminate these competitors? ��������������������������������������������������������������������� �������������������������������������������������������������������������������������������������������� ������������������������������������������������������������������������������������������������������� 8. How often do you plan on dropping/mailing in your territory (See Farm Programs)? ������������������������������ 9. What is your plan to gather email addresses? ���������������������������������������������������������������� �������������������������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������������� 10. How many hours a week have you scheduled for farming? What days & times are most productive to reach your territory prospects? ��������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������������� 11. When you door knock what scripts and sales aids are you using to put yourself in a productive conversation positioning yourself as the market expert while driving value and eliminating the competition? �������������������� �������������������������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������������� 12. How much time have you given yourself to succeed in the farm? ����������������������������������������������� 13. Have you identified the current market trends in the farm? What are they? (Supply and demand increasing or decreasing, impact of inventory trends on pricing, Market TrendsSM, Trendgraphix) ������������������������������� �������������������������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������������� 14. What obstacles do you see in implementing your farm plan? �������������������������������������������������� �������������������������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������������� 15. What kind of help and support do you need? ���������������������������������������������������������������� �������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

5


LEVERAGE EXPIRED LISTINGS 1

4

Categorize current listings by days on market. Identify likely expire dates 10 days prior and include in upcoming marketing efforts.

The day the listing expires, immediately go to the door with an appropriate marketing campaign to set-up an appointment (i.e. Pre-Listing Book).

2 Preview listings when the sellers are home (do not solicit listings). Make an impression on the seller and build rapport through a sincere compliment so that they remember you. In addition, send a handwritten thank you note via mail to the person you met.

5 Set-up listing appointment (include listing presentation and updated CMA report) and make sure to review previous agent’s marketing and MLS information to identify voids and contrast through listing presentation with seller.

3 Monitor all listings you have visited and keep track of the estimated expiration date.

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

6


SUGGESTED TERRITORY MANAGEMENT PROGRAMS TERRITORY DROP PROGRAM Weekly distribution of flyers, postcards, or door hangers to your office for you to drop through First Team’s Territory Drop Program. Utilize this monthly program to gather email addresses or advertise quarterly community events.

SOCALIVING

GET MORE

HOME VALUATION

BACK IN BLACK

JUST LISTED/ JUST SOLD

NOTEPAD MARCH

WEEK 1

WEEK 2

WEEK 3

WEEK 4

JANUARY

GET MORE

HOME VALUATION

BACK IN BLACK

JUST SOLD

FEBRUARY

DARE TO COMPARE

PEAS IN YOUR POD

BEST OF OC

JUST LISTED

MARCH

EVERY 15 MINUTES

MARKET UPDATE

JUST SOLD

NOTEPAD

WEEK 1

WEEK 2

WEEK 3

WEEK 4

APRIL

GET MORE

HOME VALUATION

BACK IN BLACK

JUST LISTED

MAY

DARE TO COMPARE

PEAS IN YOUR POD

BEST OF OC

JUST SOLD

JUNE

EVERY 15 MINUTES

MARKET UPDATE

JUST LISTED

NOTEPAD

WEEK 1

WEEK 2

WEEK 3

WEEK 4

JULY

GET MORE

HOME VALUATION

BACK IN BLACK

JUST SOLD

AUGUST

DARE TO COMPARE

PEAS IN YOUR POD

BEST OF OC

JUST LISTED

SEPTEMBER

EVERY 15 MINUTES

MARKET UPDATE

JUST SOLD

NOTEPAD

WEEK 1

WEEK 2

WEEK 3

WEEK 4

OCTOBER

GET MORE

HOME VALUATION

BACK IN BLACK

JUST LISTED

NOVEMBER

DARE TO COMPARE

PEAS IN YOUR POD

BEST OF OC

JUST SOLD

DECEMBER

EVERY 15 MINUTES

MARKET UPDATE

JUST LISTED

NOTEPAD

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

JUNE

SEPTEMBER

Territory Management Kit

7


SUGGESTED TERRITORY MANAGEMENT PROGRAMS TERRITORY MAILER PROGRAM Three weeks a month of automatic mailers to your territory through the First Team’s Territory Mailer Program.

SOCALIVING

GET MORE

MARKET UPDATE

JUST LISTED/ JUST SOLD

NOTEPAD MARCH

QUARTER 1

WEEK 1

WEEK 2

WEEK 3

JANUARY

GET MORE

MARKET UPDATE

JUST SOLD

FEBRUARY

GET MORE

MARKET UPDATE

JUST LISTED

MARCH

GET MORE

MARKET UPDATE

JUST SOLD

NOTEPAD

QUARTER 2

WEEK 1

WEEK 2

WEEK 3

WEEK 4

APRIL

GET MORE

MARKET UPDATE

JUST SOLD

SOCALIVING

MAY

GET MORE

MARKET UPDATE

JUST LISTED

JUNE

GET MORE

MARKET UPDATE

JUST SOLD

NOTEPAD

QUARTER 3

WEEK 1

WEEK 2

WEEK 3

WEEK 4

JULY

GET MORE

MARKET UPDATE

JUST SOLD

SOCALIVING

AUGUST

GET MORE

MARKET UPDATE

JUST LISTED

SEPTEMBER

GET MORE

MARKET UPDATE

JUST SOLD

NOTEPAD

QUARTER 4

WEEK 1

WEEK 2

WEEK 3

WEEK 4

OCTOBER

GET MORE

MARKET UPDATE

JUST SOLD

SOCALIVING

NOVEMBER

GET MORE

MARKET UPDATE

JUST LISTED

DECEMBER

GET MORE

MARKET UPDATE

JUST SOLD

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

WEEK 4

JUNE

SEPTEMBER NOTEPAD

Territory Management Kit

8


MARKETING CAMPAIGNS TERRITORY MANAGEMENT TIME EVALUATION Drop — Homes

100 per Hour

Door Knocks

30-40 per Hour

Condos

150 per Hour

Important Note: You can cut your time in half or a third if you get local kids to help you distribute flyers in the farm. a. Ages 10-15 years old b. Pay them $10 per hour cash when they are done c. Have a back-up list in case someone can’t make it

e. Schedule them a week in advance. Try to keep the same time every week f. YOU MUST GO WITH THEM YOURSELF!

d. Compile a list of kids and phone numbers by putting out a “Help Wanted” flyer in the farm. Then ask for names of their friends

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

9


TERRITORY MANAGEMENT PROMOTIONAL IDEAS SPRING

SUMMER

Super Bowl contest — First Team® jerseys

Father’s day promotion

Valentine’s dinner for two

Things to do this summer directory

Neighborhood Watch

Summer Block Party

Garage sales

Flags — Fourth of July

Voting booths

Fireworks locations

Neighborhood projects — new signs, safety, etc.

Back to school bookmarks, book covers (personalized)

Easter Bunny and Easter egg hunt

Ice cream — sponsor ice cream truck

Flower seeds (forget-me-nots)

Finger Painting

Mother’s Day poem — contest

Business directory

FALL

WINTER

Pumpkins — mini pumpkins, pumpkin patch

Santa Claus in farm (pictures & candy)

Personalized Halloween bags

Santa, Snow and You in office (if applicable)

Turkey giveaway contest

Poinsettias to past clients

Pie giveaway contest

Canned food and clothing drive for charity

Centerpiece giveaway contest Calendars

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

10


ADDITIONAL PROMOTIONAL IDEAS 1

7

Collect cans for CanTree in farm by knocking doors. Tell homeowners that agent will match cans. Make it a one day door-knocking marathon for the whole office and put ad in the newspaper. Also do the same for Toys for Tots.

During open house have a “Theme Party” (example: Valentine’s Day) and invite neighbors, getting permission from seller.

2

Have a drawing for either a small gift certificate or dinner in your open house inviting the neighborhood.

Christmas/Holiday party in the farm. Sponsored by the agent in a neighbor’s home and invite the neighbors.

3

8

9

Summer block party.

Provide Pride of Ownership certificates in your farm for homeowners that improve their properties.

4

10

Rent a movie theater for popular movie and invite your farm.

Get behind neighborhood activities (examples: swim club, association meetings, school events, etc.)

5 Rent a trash dumpster for the neighborhood cleaning after Christmas or springtime.

11 Christmas house decorating contest (exterior). Homeowners judge the contest.

6 Invite people to open house party in your farm during one of the open houses, getting permission from seller.

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

11


STEPS TO FARMING SUCCESS • Establish your farm area with your Manager

• Have a set, undisturbed weekly farming schedule

• Don’t start with more than 400 homes

• Plan materials in advance

• New agents should begin farming in an affordable tract

• Be aware of a changing market and be prepared to respond accordingly with your marketing materials

• Build on where you live • Set aside 10% of your income and 20% of your time for farming • Having an established cash flow is ideal (open and closed escrows)

• Remain consistent in your output of marketing materials • The only expectation you should have is you’re in for the long run. Don’t expect results within a certain time frame • Keep your vision; don’t look back

• Distributing farming materials weekly and door knocking monthly is key

EXAMPLE MONTH JANUARY

FEBRUARY

WEEK

DATE COMPLETED

1. Annual Market Update Report

01/02

2. Just Listed/Sold

01/09

3. Newsletter

01/16

4. Rightsizing Flyer

01/23

Door knock: Annual Market Update Report

01/30

1. Community Event: Garage Sale

02/06

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

12


ANNUAL FARM PLAN MONTH JANUARY

WEEK

DATE COMPLETED

1. 2. 3. 4. Door knock:

FEBRUARY

1. 2. 3. 4. Door knock:

MARCH

1. 2. 3. 4. Door knock:

APRIL

1. 2. 3. 4. Door knock:

MAY

1. 2. 3. 4. Door knock:

JUNE

1. 2. 3. 4. Door knock:

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

13


ANNUAL FARM PLAN (CONT.) MONTH JULY

WEEK

DATE COMPLETED

1. 2. 3. 4. Door knock:

AUGUST

1. 2. 3. 4. Door knock:

SEPTEMBER

1. 2. 3. 4. Door knock:

OCTOBER

1. 2. 3. 4. Door knock:

NOVEMBER

1. 2. 3. 4. Door knock:

DECEMBER

1. 2. 3. 4. Door knock:

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

14


EXAMPLES OF DOOR-KNOCKING SCRIPTS MARKET UPDATE Hi, I’m

with First Team Real Estate, How are you today?

That’s great. I have a Market Update showing the most recent sales in the neighborhood with prices ranging from to over the past 90 days. I keep many of the neighbors updated on values by sending them a quarterly update. Would that be of interest to you? Have you ever thought about making a move? Move into Standard Script OK. How long have you lived here? Great, do you own or rent? Where did you move from? What made you choose your current home / neighborhood / area ? Okay. If you could move where would you want to go next? Why there? Okay. And when would that be? Great, when can we get together to discuss your options? If they don’t have plans to move, ask if they have ever considered owning investment property or if they know of anyone that might be interested in buying or selling.

FSBO Hi. I’m

with First Team Real Estate, how are you today?

Great, what’s your name? Nice to meet you (shakes her hand). I saw your sign out in the front yard and was just wondering, if I could bring you an offer on your home that would net an acceptable amount of money in your pocket after all the dust settled; closing costs, commissions, and everything else, would you accept such an offer from my firm? Seller: Maybe, but I am going to try and sell it myself first. Okay, good. Other than selling it yourselves is there any other reason you wouldn’t accept an offer that would net you a net acceptable price from my firm? Seller: Again, maybe, but I don’t want to pay commission. I understand other than not paying commission and trying to sell it yourself, is there any other reason you wouldn’t accept an offer from us? Seller: No Good. Well it would only take me a few minutes to see enough of your home so that I could tell potential buyers about it. My appointments are at 10, 2, and 6 daily. Is morning, afternoon, or evening best to come by? Okay. How about if I came by later tonight around six o’clock? Good. I’ll see you tonight at six.

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

15


EXAMPLES OF DOOR-KNOCKING SCRIPTS (CONT.) SOCALIVING MAGAZINE Hi my name is with First Team Real Estate. I just wanted to drop off a copy of our latest SoCaLiving magazine. It’s proven to be a great tool for me to locate buyers and sellers for your neighborhood. Do you know anyone that might be interested in selling? Move into the Standard Prospecting Script How long have you lived here? Do you own or rent? Where did you live prior to (this city or neighborhood)? What made you choose your current home / neighborhood / area? Is that still important to you? Have you ever thought of moving? If you could move, where would you go next? Why there? When would that be? When could we get together to discuss your options?

I HAVE A BUYER “I have a client by the name of with children, etc. We haven’t been able to find them a house yet and I have promised them I’d ask everyone in your neighborhood until I find them the right home. Have you considered making a move?”

RIGHTSIZING “I just wanted to let you know that there is a beautiful, large 2-story home that just came on the market, have you considered trading up to a larger home? Would you like to take a look at this home?”

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

16


EXAMPLES OF DOOR-KNOCKING SCRIPTS (CONT.) NOTEPAD Hand out notepad — “Hi, it’s ( Your Name ) with First Team Real Estate. I was just dropping by a notepad, please let me know if I can be of assistance to you.” **Important Note: Watch for any hesitation or questions!

NEW LISTING Hi, my name is with First Team Real Estate. I just wanted to stop by and let you know that we just listed a home for sale over on Street. It has Bedrooms, Baths and is priced at $ .(add any unique features about the home) Is there any other information you’d like to know about the home? When would your next move be? If you could move where would you go next? Why

(that area)?

What’s holding you back from making a move? Okay, I can help you with that. Appointment Setting Script I have a great system that’s designed to help you purchase (or sell) your home for the best possible price, in your time frame. It would only take me about 20-30 minutes to show you how my system works. When can we get together to discuss your options?

JUST SOLD Hi, my name is with First Team Real Estate. I just wanted to stop by and let you know about a home that just sold on Street. It has Bedrooms, Baths and it sold for $ .(add any unique features about the home) Is there any other information you’d like to know about the home? Any other questions about the home? Have you ever considered making a move? If you could move where would you go next? Why there? When would that be? When can we get together to discuss your options? Appointment Setting Script I have a great system that’s designed to help you purchase (or sell) your home for the best possible price, in your time frame. It would only take me about 20-30 minutes to show you how my system works. My appointments are at 10, 2 and

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

17


EXAMPLES OF DOOR-KNOCKING SCRIPTS (CONT.) AT THE HOUSE BEFORE IT EXPIRES Interact. Don’t solicit. Say something like: Thank you so much for letting me see your house. What a beautiful skylight. What a beautiful painting. Who is the artist?” Or say: “We have a great program. I am out here today looking at properties to see if they might fit into our Hot Buys® system. We are trying to sell properties and our buyers are looking for the hottest buys. I am previewing properties to see which ones are the Hot Buys®. I haven’t seen your property for awhile.” Another possibility: I would have a notebook of all of the homes in your territory. Take the notebook around and make notes on all of the properties, looking at everything. When they ask what you are doing you can show them. They will see you have an intimate knowledge of that territory. Leave your card. If the owner is not there, go back.

SCRIPTING AT THE DOOR AFTER EXPIRATION “Mr. Jones, hi! Do you remember me? I was at the property a couple of weeks ago and I left you a copy of our New Rules of Real Estate. Did you get it? (yes) Do you know that with many of our competitors’ listings that have been on the market for 180 days or more, we pick them up and many times we sell them in thirty days or less?” If they say no, they didn’t read it: “Oh, I am sorry. Here is another. But you do remember me, right? Do you know that many of our competitors (go to above). Seller response: “You guys sell properties in less than thirty days? Come on in and talk to me. Or you make an appointment and give the listing presentation using the New Rules of Real Estate.

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

18


NOTES/QUESTIONS

© First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17067

Territory Management Kit

19



Farm Budget ITEM

EACH COST

X

FARM QTY.

=

$ PER TIME

X

# TIMES PER YEAR

=

Your Annual Plan: Flyers

0

X

0

=

$0.00

X

0

=

Newsletters

0

X

0

=

$0.00

X

0

=

Postcard

0

X

0

=

$0.00

X

0

=

Just Listed PC

0

X

0

=

$0.00

X

0

=

Just Sold PC

0

X

0

=

$0.00

X

0

=

Magazines

0

X

0

=

$0.00

X

0

=

Notepads

0

X

0

=

$0.00

X

0

=

Plastic Bags

0

X

0

=

$0.00

X

0

=

Flags

0

X

0

=

$0.00

X

0

=

Calendars

0

X

0

=

$0.00

X

0

=

Key Chains

0

X

0

=

$0.00

X

0

=

Magnets

0

X

0

=

$0.00

X

0

=

Xmas Gifts

0

X

0

=

$0.00

X

0

=

Other:

0

X

0

=

$0.00

X

0

=

Estate Piece

0

X

0

=

$0.00

X

0

=

Optional:

0

X

0

=

$0.00

X

0

=

Postage - postcard

0

X

0

=

$0.00

X

0

=

Postage - newsltr

0

X

0

=

$0.00

X

0

=

Bulk Postage

0

X

0

=

$0.00

X

0

=

0

X

0

=

$0.00

X

0

=

0

X

0

=

$0.00

X

0

=

0

X

0

=

$0.00

X

0

=

0

X

0

=

$0.00

X

0

=

Graphic

Garage Sales

X

Total

Mailhouse Divided by 12

Farm Budget Per Month

=

12 $

-


Farm Budget $ TOTAL PER YEAR

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

$

-


Farming Plan Compliments of Western Resources Title Week

JAN

FEB

MAR

APR

MAY

JULY

AUG

SEP

OCT

NOV

1

2

3

4

Week

1

2

3

4


Farming Plan Compliments of Western Resources Title


Farming Plan Compliments of Western Resources Title JUNE

DEC


Farming Plan Compliments of Western Resources Title





John Dixon-Farm Plan 2014 Task Name 1

March

Start Date

End Date

Duration

03/03/14

04/01/14

22d

Predecessors

Completed

Assigned To

Comments

2

A Good Agent Top 5 Qualities Flyer

03/03/14

03/11/14

7d

Donna Dixon

Drop in your farm

3

Can a CMA Help You? Flyer

03/10/14

03/18/14

7d

Donna Dixon

Drop in your farm

4

Notepads

03/17/14

03/25/14

7d

Donna Dixon

Drop in your Farm

5

Order Labels-Abs for April

03/24/14

04/01/14

7d

Lisa Locke & Janik Absentee Labels

03/31/14

04/30/14

23d

6

April

7

Market Analysis - ELA Leitner

03/31/14

04/07/14

6d

Donna Dixon

Drop in your farm

8

A Good Agent Top 5 Qualities Flyer

04/14/14

04/22/14

7d

Donna Dixon

Drop in your farm

9

Can a CMA Help You? Flyer

04/21/14

04/30/14

8d

Donna Dixon

Drop in your farm

04/28/14

05/27/14

22d

10

May

11

Hiring The Wrong Company Flyer

04/28/14

05/06/14

7d

Donna Dixon

Drop in your farm

12

Prop 60/90 ELA Leitner

05/05/14

05/13/14

7d

Donna Dixon

Drop in your farm

13

Just Sold/Listed TBD

05/19/14

05/27/14

7d

Donna Dixon

Drop in your farm

14

Order Labels-Abs for June

15

June

Lisa Locke & Janik Absentee Labels 05/26/14

06/24/14

22d

16

Summer Activities

05/26/14

06/03/14

7d

Donna Dixon

Drop in your farm

17

Prop 60/90 ELA Leitner

06/02/14

06/10/14

7d

Donna Dixon

Drop in your farm

18

Notepads

06/16/14

06/24/14

7d

Donna Dixon

Drop in your farm

06/30/14

07/29/14

22d

19

July

24

August

29

September

34

October

39

November

44

December

Exported on July 20, 2015 12:43:21 PM PDT

Page 1 of 1


Strategic Farming Kit Farming Questionnaire Farming Tactics/Opportunities Promotional Ideas Steps to Farming Success Annual Farm Plan Door Knocking Scripts Pertinent Order Forms

© 2005 First Team Real Estate. Revised 3/08


Farming Questionnaire 1. Why did you select your farm area? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 2. Why would people in your farm move and where would they move to? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 3. How many homes are in your farm?___________________________________________________ 4. What is the average sales price in your farm? $_______________________________________ 5. How many homes in your farm sold in the past year?_________________________________ 6. What is your monthly farming budget? $_____________________________________________ 7. Who is your biggest competitor and what is their market share? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 8. How often do you plan on dropping/mailing in your farm?___________________________ 9. What is your plan to gather email addresses?_____________________________________ 10. How many hours a week have you scheduled for farming? What days & times? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 11. Are you willing to knock doors and what will you say? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 12. How much time have you given yourself to succeed in the farm?_____________________ 13. Have you identified the current market trends in the farm? What are they? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 14. What obstacles do you see in implementing your farm plan?__________________________ 15. What solutions do you have in overcoming obstacles?_________________________________

© 2005 First Team Real Estate. Revised 3/08

2


Suggested Farming Tactics Weekly distribution of flyers/postcards/door hangers (to the whole farm) Monthly door knocking (every door) to gather email addresses Quarterly community event (invite the whole farm) First Team Free Downloads 3-Month Farming Schedule Custom Agent Image Package First-in-Line for relationship marketing Suggested Hand Outs Just Listed/New on the Market, include model and brief description of property, but not the price! Just Sold Quarterly Market Update Report Open House Invitation Meet Your New Neighbor Another Satisfied Customer Do You Know a Buyer? Move-up/Move-down Flyers/Postcards Corporate Contests i.e. flyers/e-business Bounce Back Flyers/Postcards for FREE reports Newsletter (include personal insert) Notepads Foreclosure Magazine Holiday Card, Calendar, Notepad or Message Personal Brochure Urgent Letters i.e. specific model for buyer Senior Flyers Free Tax Information Area Directory Personal Notes i.e. compliments on landscaping, new babies, etc.

Time Evaluation • Drop — Homes - 100 per Hour • Door Knocks — 30-40 per Hour • Condos — 150 per Hour

Important Note: You can cut your time in half or a third if you get local kids to help you distribute flyers in the farm. A. B. C. D. E. F.

Ages 10-15 years old Pay them $10 per hour cash when they are done Have a back up list in case someone can’t make it Compile a list of kids and phone numbers by putting out a “Help Wanted” flyer in the farm. Then ask for names of their friends Schedule them a week in advance. Try to keep the same time every week YOU MUST GO WITH THEM YOURSELF!

© 2005 First Team Real Estate. Revised 3/08

3


Farming Opportunities 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Geographical Social Past Client Ethnic Groups Luxury Properties Seniors Investment Properties Absentee Owners Default Notice Banks — Financial Institutions Condos

Strategic Niche Marketing Ideas 1. 2. 3. 4. 5. 6. 7. 8.

Non-owner occupied properties with negative cash flows Old expireds — promote higher prices (be specific) Move-up information (specific emotional properties) Retirement and tax information for original owners Home owners who purchased from 1990-1995 Specific buyers looking for specific models Non-owner occupied — trade up to multi-family properties Senior information and discounts

© 2005 First Team Real Estate. Revised 3/08

4


Promotional Ideas Super Bowl contest — First Team jerseys Valentine’s dinner for two Neighborhood Watch Garage sales Voting booths Neighborhood projects — new signs, safety, etc. Easter Bunny and Easter egg hunt Flower seeds (forget-me-nots) Mother’s Day poem — contest Father’s day promotion Things to do this summer directory Summer Block Party Flags — Fourth of July Fireworks locations Back to school bookmarks, book covers (personalized) Ice cream — sponsor ice cream truck Fingerprinting Business directory

Fall Pumpkins — mini pumpkins, pumpkin patch Personalized Halloween bags Turkey giveaway contest Pie giveaway contest Center piece giveaway contest Calendars

Winter Santa Claus in farm (pictures & candy) Santa, Snow and You in office (if applicable) Poinsettias to past clients Canned food and clothing drive for charity Giveaways Jar grippers Wipe off boards Fly swatters Chip clip Mini directory

© 2005 First Team Real Estate. Revised 3/08

5


Additional Promotional Ideas 1. Collect cans for CanTree in farm by knocking doors. Tell homeowners that agent will match cans. Make it a one day door-knocking marathon for the whole office and put ad in the Sun Newspaper. Also do the same for Toys for Tots. 2. Dress up like Santa Claus and give out candies in your farm. 3. Christmas/Holiday party in the farm. Sponsored by the agent in a neighbor’s home and invite the neighbors. 4. Summer block party. 5. Rent a movie theater for popular movie and invite your farm. 6. Rent a trash dumpster for the neighborhood cleaning after Christmas or springtime. 7. Invite people to open house party in your farm during one of the open houses, getting permission from seller. 8. During open house have a “Theme Party” (example: Valentine’s Day) and invite neighbors, getting permission from seller. 9. Have a drawing for either a small gift certificate or dinner in your open house inviting the neighborhood. 10. Provide Pride of Ownership certificates in your farm for homeowners that improve their properties. 11. Get behind neighborhood activities (examples: swim club, association meetings, school events, etc.) 12. Christmas house decorating contest (exterior). Homeowners judge the contest.

© 2005 First Team Real Estate. Revised 3/08

6


Steps to Farming Success •  Establish your farm area with your Manager •  Don’t start with more than 400 homes •  New agents should begin farming in an affordable tract •  Build on where you live •  Set aside 10 percent of your income and 20 percent of your time for farming •  Having an established cash flow is ideal (open and closed escrows) •  Distributing farming materials weekly and door knocking monthly is key •  Have a set, undisturbed weekly farming schedule •  Plan materials in advance •  Be aware of a changing market and be prepared to respond accordingly with your marketing materials •  Remain consistent in your output of marketing materials •  The only expectation you should have is you’re in for the long run. Don’t expect results within a certain time frame •  Keep your vision; don’t look back

© 2005 First Team Real Estate. Revised 3/08

7


Annual Farm Plan Example: January Week

1. 2. 3. 4.

Annual Market Update Report Just Listed/Sold Newsletter Move-Up Flyer

Door Knock: Super Bowl roster with peanuts

March

Community event — Garage Sale

Month

Week

January

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

February

March

April

May

Date Completed

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

© 2005 First Team Real Estate. Revised 3/08

8


Month

Week

June

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

July

August

Date Completed

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

September 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ October

November

December

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

© 2005 First Team Real Estate. Revised 3/08

9


Examples of Door-Knocking Scripts Passive: Hand out notepad — “Hi, it’s (Your Name) with First Team Real Estate. I was just dropping by a notepad, please let me know if I can be of assistance to you.” **Important: Watch for any hesitation or questions!

New Listing: “We’ve just listed a home in your neighborhood on (Address) street, would you know anyone that may be interested in looking at it?”

Just Sold: “We just sold a home in your neighborhood on (Address) street and I was wondering if you had given any thought to making a move?”

Free Market Evalation: “I am offering a free market evaluation to home owners in your neighborhood, would you like to know the price of your home?”

Buyer: “I have a client by the name of______________________with_____________children, etc. We haven’t been able to find them a house yet and I have promised them I’d ask everyone in your neighborhood until I find them the right home. Have you considered making a move?”

Move Up: “I just wanted to let you know that there is a beautiful, large 2 story home that just came on the market, have you considered trading up to a larger home? Would you like to take a look at this home?”

© 2005 First Team Real Estate. Revised 3/08

10


TERRITORY MANAGEMENT KIT


The Steps to Quadruple Your Business Using Territory Management Territory Management takes the traditional model of farming and completely reshapes it so that you can reap the rewards more swiftly, gain more exposure, increase your income over the short & long term, and ultimately as a retirement source. This process can be used with any form of prospecting – the key is focusing on a specific area as opposed to working all over the place. Working smarter, not harder! This process is extremely effective in the current market by targeting NODs and going after the Short Sale listings in a territory. The process below uses Expireds as the prospecting angle but you will see that this system can easily we switched to other methods. The key is consistent and powerful marketing. 1.

Identify target territory and turnover. (Farming Questionnaire)

2.

Segment territory by: Expireds/FSBO’s (10 Touch Program) Non-equity sellers (short sales, loan mods, REOs) Equity sellers (move up opportunities) Non-owner occupied (Investors) Renters (buyers) Quarterly Program

3.

Develop skills The New Rules Marketing Proposal Expireds Short sales Negotiations Market Trends Pipeline Hot Buys

4.

Categorize current listings by Days on Market, 175 days, 115 days, 85 days, etc.

5.

Preview listings when the sellers are home (do not solicit listings). Make an impression on the seller and build rapport so that they remember you. A sincere compliment can go a long way. Send a thank you note snail mail to the person you met handwritten.

6.

Monitor all listings you have visited and keep track of the estimated expiration date.

7.

The day the listing expires, immediately go to the door with The New Rules Hand Book to set an appointment.

8.

Go on listing appointment with The New Rules evidence book. Review previous agents marketing and MLS information. Identify voids and fill them with The New Rules. Close for the Listing.

2


The Steps to Quadruple Your Business Using Territory Management

9.

Market the listing to sell A.S.A.P. Use Market Trends to price correctly Open House event inviting all the neighbors Stage Open House with The New Rules marketing Collateral Use a minimum of 24 Open House signs throughout the neighborhood Create a sense of urgency to sell the listing within 30 days or less. Preferably 10 days

10. Market to the rest of the territory: Just Sold. Send material out to everyone in the territory, including all of the other listings on the market. Insure that all of your marketing pieces compare the average days that a home in the territory normally sell versus the quick sale that you accomplished and state that you can do that for them too. In addition, attached NEW Rules material to spark curiosity 11. If you need to save on marketing, utilize free downloads or do a selective mailing to 200 homes on streets where there are other listings. You can also walk the territory and drop the material yourself or with help. 12. Get a second listing in your territory and get it sold! Follow the process in step 10 but make sure that you are stacking all of your sales so that the consumer starts to see you as the big fish in the small pond. 13. Become known as the Local Expert that cares, that is there to educate and help. All consumers in the territory will remember you and refer business to you because you have quickly built credibility and goodwill. 14. Use the same methodology with Short Sales or REOs pointing out that we have 18 centers across Southern California that can package hardship cases and when appropriate that we have a fully staffed negotiating department. 15. Repeat the process laid out in Step 10 every time you list and sell a home in your territory. Continue to leverage your performance throughout your territory to achieve market dominance and consumers start calling you. 16. Once you have established yourself in your territory you should continue marketing in the territory using all of the First Team UVPs that are found in the NEW Rules intermixed with the powerful just sold message that you will send as you secure and sell listings fast in the territory. 17. As your dominance continues to grow you can enlarge your territory to include more homes and increase your earning potential. 18. When the time comes for you to want to start pulling back on your business and really enjoy the hard work that you have done you will find it very easy to find agents that will be willing to step into your territory and work it while paying you a referral for the business. Ultimately you can put together a plan to where you will slowly pull all the way out of the territory and over time the territory will become theirs. NOTE: Always insure that you have put together the terms of his agreement in writing with signatures.

3


Farming Questionnaire 1. Why did you select your farm area? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 2. Why would people in your farm move and where would they move to? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 3. How many homes are in your farm?___________________________________________________ 4. What is the average sales price in your farm? $_______________________________________ 5. How many homes in your farm sold in the past year?_________________________________ 6. What is your monthly farming budget? $_____________________________________________ 7. Who is your biggest competitor and what is their market share? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 8. How often do you plan on dropping/mailing in your farm?___________________________ 9. What is your plan to gather email addresses?_____________________________________ 10. How many hours a week have you scheduled for farming? What days & times? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 11. Are you willing to knock doors and what will you say? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 12. How much time have you given yourself to succeed in the farm?_____________________ 13. Have you identified the current market trends in the farm? What are they? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ 14. What obstacles do you see in implementing your farm plan?__________________________ 15. What solutions do you have in overcoming obstacles?_________________________________

4


Suggested Farming Tactics Weekly distribution of flyers/postcards/door hangers (to the whole farm) Monthly door knocking (every door) to gather email addresses Quarterly community event (invite the whole farm)

Schedule* January

February

March

April

May

June

Top 10 Reasons Why Buying is Better than Renting...

The Company – National Ranking # 1 Independent Real Estate Company in Southern California*

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# 8 in the United States

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Reduce yourr ecological footprint

Reduce your energy consumptio on I can do thin ngs I’ve always wanted to do with the mo oney I’ll save

Downsizing your home could be the first step towards reducing your impact on the planet and it will help you save a bundle. If you’re ready to cut your costs and downsize, I can help you find the home you’re looking for.

Whatever your reason is for downsizing, call me today to find out how we can work together to achieve your real estate goals.

First Team has the tools to get your home SOLD.

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We will be collecting NEW, UNWRAPPED TOYS during this holiday season. All donations go directly to families in the local community to make this holiday season just a little brighter for those who can use our help this year.

GREAT REASONS TO LIST YOUR HOME DURING THE HOLIDAYS

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1. People who look for homes during the holidays are more serious home buyers.

First Team’s advertising and marketing is strategically targeted and positioned for the highest response and greatest exposure by literally saturating our marketplace.

2. Serious home buyers have fewer listings to choose from during the holidays, so your home’s listing has less competition. 3. Homes “show better” when decorated during the holidays.

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6. Many home buyers want to buy before the end of the year for tax reasons.

beginning of the year. 8. You may still restrict showings during your personal family events.

Toy Drive |

9. You can sell now, but specify a delayed closing or extend occupancy until early

Puzzles, Action Figures, Transformers, Sports Equipment, Education Toys, and

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Call me to pick up your donations

THE BOTTOM LINE? BY LISTING NOW, YOU MAY HAVE FEWER SHOWINGS, BUT WITH MORE QUALIFIED AND MOTIVATED BUYERS. QUICKER SALE. BETTER PRICE. CALL TODAY!

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houses are on the market.

Call For more information

Call me today, I will put together a successful marketing strategy that will lead to the sale of your property.

Art Supplies. Feel free to send your toy donations in the bags that they came in

10. By selling now, you have the opportunity to buy during the spring when many

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*Sample schedule only. See 4-month free downloads flyer farming schedule for current marketing pieces.

Additional Marketing Collateral T H E # 1 R E A L E S TAT E C O M PA N Y I N S O U T H E R N C A L I F O R N I A

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How much is your home

worth?

With market values shifting from day to day, it takes accurate up-to-date information to price a home. First Team’s exclusive Market Trends tracking is so fine-tuned, it takes the guesswork out of pricing. May I create a complimentary market evaluation that lets you make your next real estate decision with confidence?

T H E # 1 R E A L E S TAT E C O M PA N Y I N S O U T H E R N C A L I F O R N I A & F H H H U U E F H J J J S K O D P R E S E N T

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5


Marketing Campaigns

New Rules of Real Estate

My Story * Southern Californians Voted First Team Their Favorite Fa

&

here’s one reason why...

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Our beautiful home is where former foster youth are building the foundation for the rest of their lives.

Best of OC Southern Californians Voted First Team Their Favorite Real Estate Company

t the early age of 18, foster kids are released from care, most with nowhere to go. My vision was to create a safe haven for emancipated girls; a house where they would get loving support while they go to college and develop critical life skills. My agent embraced my dream and guided us through the home buying process with a commitment to my goal, leading us to discover a quaint, three-bedroom cottage. The home was run down and too small, but my agent saw its potential. Local contractors and builders expanded and renovated the home at no or reduced cost, and with my agent’s donation, we furnished the bedrooms and kitchen. Thank you, First Team, for being there for us.

Lauri Burns Founder, The Teen Project, Inc.

To watch the Teen Project story, visit www.FirstTeam.com/MyStory

in the OC Register 2011 Best of Orange County

” Poll!*

Let’s Create Your Story Together Call Today To Learn How Agent Name

Agent Name

REALTOR, DRE# 01234567

REALTOR, DRE# 01234567

office 000.000.000 ph 000.000.000 fax 000.000.000 agentname@firstteam.com www.agentwebsite.com

office 000.000.000 ph 000.000.000 fax 000.000.000 agentname@firstteam.com www.agentwebsite.com

*Approximately 100,000 people voted online. © First Team Real Estate. All rights reserved. 15069

*First Team Real Estate was voted the #1 real estate company in the OC Register 2011 Best of Orange County poll. Approximately 100,000 online votes. © First Team Real Estate. All rights reserved. 14988

Time Evaluation s Drop — Homes - 100 per Hour s Door Knocks — 30-40 per Hour s Condos — 150 per Hour

Important Note: You can cut your time in half or a third if you get local kids to help you distribute flyers in the farm. A. B. C. D. E. F.

Ages 10-15 years old Pay them $10 per hour cash when they are done Have a back up list in case someone can’t make it Compile a list of kids and phone numbers by putting out a “Help Wanted” flyer in the farm. Then ask for names of their friends Schedule them a week in advance. Try to keep the same time every week YOU MUST GO WITH THEM YOURSELF!

6


Promotional Ideas Super Bowl contest — First Team jerseys Valentine’s dinner for two Neighborhood Watch Garage sales Voting booths Neighborhood projects — new signs, safety, etc. Easter Bunny and Easter egg hunt Flower seeds (forget-me-nots) Mother’s Day poem — contest Father’s day promotion Things to do this summer directory Summer Block Party Flags — Fourth of July Fireworks locations Back to school bookmarks, book covers (personalized) Ice cream — sponsor ice cream truck Fingerprinting Business directory

Fall Pumpkins — mini pumpkins, pumpkin patch Personalized Halloween bags Turkey giveaway contest Pie giveaway contest Center piece giveaway contest Calendars

Winter Santa Claus in farm (pictures & candy) Santa, Snow and You in office (if applicable) Poinsettias to past clients Canned food and clothing drive for charity

Giveaways Jar grippers Wipe off boards Fly swatters Chip clip Mini directory

7


Additional Promotional Ideas 1.

Collect cans for CanTree in farm by knocking doors. Tell homeowners that agent will match cans. Make it a one day door-knocking marathon for the whole office and put ad in the Sun Newspaper. Also do the same for Toys for Tots.

2.

Christmas/Holiday party in the farm. Sponsored by the agent in a neighbor’s home and invite the neighbors.

3.

Summer block party.

4.

Rent a movie theater for popular movie and invite your farm.

5.

Rent a trash dumpster for the neighborhood cleaning after Christmas or springtime.

6.

Invite people to open house party in your farm during one of the open houses, getting permission from seller.

7.

During open house have a “Theme Party” (example: Valentine’s Day) and invite neighbors, getting permission from seller.

8.

Have a drawing for either a small gift certificate or dinner in your open house inviting the neighborhood.

9. Provide Pride of Ownership certificates in your farm for homeowners that improve their properties. 10. Get behind neighborhood activities (examples: swim club, association meetings, school events, etc.) 11. Christmas house decorating contest (exterior). Homeowners judge the contest.

8


Steps to Farming Success s¬ Establish your farm area with your Manager s¬ Don’t start with more than 400 homes s¬ New agents should begin farming in an affordable tract s¬ Build on where you live s¬ Set aside 10 percent of your income and 20 percent of your time for farming s¬ Having an established cash flow is ideal (open and closed escrows) s¬ Distributing farming materials weekly and door knocking monthly is key s¬ Have a set, undisturbed weekly farming schedule s¬ Plan materials in advance s¬ Be aware of a changing market and be prepared to respond accordingly with your marketing materials s¬ Remain consistent in your output of marketing materials s¬ The only expectation you should have is you’re in for the long run. Don’t expect results within a certain time frame s¬ Keep your vision; don’t look back

9


Annual Farm Plan Example: January

Week 1. 2. 3. 4.

Annual Market Update Report Just Listed/Sold Newsletter Move-Up Flyer

Door Knock: Super Bowl roster with peanuts March

Community event — Garage Sale

Month

Week

January

1.______________________________________________________________________________

Date Completed

2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ February

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

March

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

April

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

May

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

10


Annual Farm Plan Month

Week

Date Completed

June

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

July

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

August

September

October

November

December

1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________ 1.______________________________________________________________________________ 2.______________________________________________________________________________ 3.______________________________________________________________________________ 4.______________________________________________________________________________ Door Knock:____________________________________________________________________

11


Examples of Door-Knocking Scripts Passive: Hand out notepad — “Hi, it’s (Your Name) with First Team Real Estate. I was just dropping by a notepad, please let me know if I can be of assistance to you.” **Important: Watch for any hesitation or questions!

New Listing: “We’ve just listed a home in your neighborhood on (Address) street, would you know anyone that may be interested in looking at it?”

Just Sold: “We just sold a home in your neighborhood on (Address) street and I was wondering if you had given any thought to making a move?”

Free Market Evalation: “I am offering a free market evaluation to home owners in your neighborhood, would you like to know the price of your home?”

Buyer: “I have a client by the name of______________________with_____________children, etc. We haven’t been able to find them a house yet and I have promised them I’d ask everyone in your neighborhood until I find them the right home. Have you considered making a move?”

Move Up: “I just wanted to let you know that there is a beautiful, large 2 story home that just came on the market, have you considered trading up to a larger home? Would you like to take a look at this home?”

12


Examples of Door-Knocking Scripts At the house before it expires Interact. Don’t solicit. Say something like: Thank you so much for letting me see your house. What a beautiful skylight. What a beautiful painting. Who is the artist?” Or say: “We have a great program. I am out here today looking at properties to see if they might fit into our Hot Buys system. We are trying to sell properties and our buyers that are looking for the hottest buys. I am previewing properties to see which ones are the Hot Buys. I haven’t seen your property for awhile” (JR) Another possibility: I would have a notebook of all of the homes in your territory. Take the notebook around and make notes on all of the properties, looking at everything. When they ask what you are doing you can show them. They will see you have an intimate knowledge of that territory Leave your card If the owner is not there, go back

Scripting at the door after expiration Mr. Jones, hi! Do you remember me? I was at the property a couple of weeks ago and I left you a copy of our New Rules of Real Estate. Did you get it? (yes) Do you know that many of our competitors listings that have been on the market for 180 days or more, we pick them up and many times we sell them in thirty days or less? If they say no, they didn’t read it: Oh, I am sorry. Here is another. But you do remember me, right. Do you know that many of our competitors (go to above) Seller response: “You guys sell properties in less than thirty days? Come on in and talk to me Or you make an appointment and give the listing presentation using the New Rules of Real Estate

13


First Team Rep Program First Team Tools – see handout with full list and description (for First Team Reps only) required to have a First Team office 1. The Roadmap Tools Library a. Tools Library: Buyer Pipeline (In Roadmap) b. Tools Library: Hot Buys (In Roadmap) 2. Tools, Logins & Links a. Kvcore-CRM b. Design Studio c. Lucid Press d. Fivestreet e. Gmail f. Itourmedia g. Market Trends h. Realscout i. Testimonial Tree j. Trendgraphix 3. Agent Collaboration a. Property Management b. First Look c. Listing Appointment d. Hotline e. Open House f. Preferred Vendors g. Property Needed h. Sneak Preview 4. My Office a. Office Loop b. Licensing And Agent Services c. Relocation 5. Marketing a. Marketing News b. Marketing Store c. Design Studio d. Impact Marketing e. Update My Agent Website f. Social Media Concierge 6. Luxury & International a. Luxury & International News b. Christie’s International Real Estate Website


c. Luxury Portfolio International® Website d. Leading Real Estate Companies Of The World® Website e. Luxuryrealestate.Com – Who’s Who Who's 7. Training a. Training Real Estate Training- David Knox b. The University c. Tools Discussion Center 8. Help a. First Team Help Desk- It Department b. Get To Know The App c. First Place Help Center


THE SALES REP Resources Guide

We’re building the rep as the industry’s resource


TABLE OF CONTENTS COMMUNICATION RESOURCES ........................................................................1 HAPPYGRASSHOPPER.COM........................................................................1.1 Email follow-up product with custom written content for sales people. Increase your lead conversion. SLYDIAL APP ..................................................................................................1.2 App that allows you to leave voicemail for someone without having to speak with them. Great tool when you don't have time to talk. SLYBROADCAST.COM ..................................................................................1.3 Allows you to send a voicemail message campaign directly to the voicemail boxes of thousands of mobile phones. DOCUMENT SCANNERS .....................................................................................2 TURBOSCAN ..................................................................................................2.1 App with scanner capability for mobile device (scan documents or receipts). CAMSCANNER ...............................................................................................2.2 Turn scans into clear & sharp PDFs. Must-have for business travelers; be able to send scans to customers even when you are out of the office FARMING RESOURCES ......................................................................................3 WRT PROPERTY RESOURCE APP ..............................................................3.1 Western Resources Title Company resource to obtain vital property information via mobile app anywhere at any time. Access to title profiles, property ownership and characteristics. Title transfer and default information as well as comparable sales. A list of neighborhood home-owners and market-value analysis. WWW.WRTCA.COM/TITLEPRO247...............................................................3.2 Property data, property reports and lead resources available via your computer 24 hours a day and 7 days a week. Generate profiles, property history reports, plat maps, sales comparables and foreclosure activity reports. GEOGRAPHICFARM.COM .............................................................................3.3 Automated solutions for geographic farming, lead capture websites, custom print packages, custom design services, marketing coordinator


REBOGATEWAY.COM ...................................................................................3.4 Automated solutions for geographic farming, lead capture websites, custom print packages, custom design services, marketing coordinator HOME TOUR RESOURCES .................................................................................4 AGENTPAIR.COM ...........................................................................................4.1 Resource to schedule home tours. Consumers use the app to request tours. Also offers the Pairbot texting resource for consumer and agents. MARKETING RESOURCES / LEAD RESOURCES .............................................5 BREAKTHROUGHBROKER.COM ..................................................................5.1 Free online resource for agents to create marketing materials and grow business. Content is geocoded and specific to your market. ELEVATEDNETWORK.COM ..........................................................................5.2 CRM contact manager, lead generation, lead management, drip campaigns, marketing center, websites, social media integration and professional photography services. ARCHAGENT.COM .........................................................................................5.3 Property marketing resources, RoamHomes App mobile property search, FSBO lead service, expired listing leads, 800 powerline call capture, powerdialer automatic dial service, social media techniques. LANDVOICE.COM ...........................................................................................5.4 Lead provider. Access leads from mobile device, tablet, Mac or PC by 8 AM. THEREDX.COM ..............................................................................................5.5 Lead generation for expired leads, FSBO, FRBO and pre-foreclosures. Lead management and research tools. Storm dialer feature to power through 100 calls an hour. LEAD2LISTING.COM ......................................................................................5.6 Provides leads of property owners in a specific geographic marketing area that are ready to sell. Also provides contact manager, webmail, web for prospects and MLS expired leads. POSTAPROP.COM .........................................................................................5.7 Tool to create lead generating real estate pages. Instant & easy to set up. Market to mobile users. Select from professional templates with current content.


PROPERTYBLASTHOMES.COM ...................................................................5.8 Resource to send a property blast via email in 5 easy steps. Utilize your own flyer or create using templates provided. AMERICANLIFESTYLEMAG.COM .................................................................5.9 Customize the American Lifestyle Magazine for your business to connect with clients and generate new leads from prospects. Magazine can be sent via email (digital copy) or you can order customized physical copies. MILEAGE TRACKING...........................................................................................6 MILEIQ .............................................................................................................6.1 App with automatic mileage tracking NOTE CARDS/STATIONERY/CALENDARS .......................................................7 REDSTAMP.COM............................................................................................7.1 Website and App to create custom cards. App allows you to create from mobile device. FELTAPP.COM................................................................................................7.2 App to create handwritten cards which can be sealed, stamped, and mailed from mobile device. PRINT & MAIL RESOURCES/DIRECT MAIL MARKETING ................................8 COREFACT.COM ............................................................................................8.1 Full service print and mailing services. Automated marketing campaigns. DPMMARKETING.COM ..................................................................................8.2 Marketing solutions and print/mail services. Thousands of templates or upload your own custom design. Database services for every major file available today. MYNEIGHBORHOODAGENT.COM ................................................................8.3 Real estate print and direct mail marketing with access to demographic data. VISTAPRINT.COM ..........................................................................................8.4 Brochures, flyers, door hangers, note cards, business cards, yard signs, promotional products, email marketing, social media marketing, website design.


GOTPRINT.COM .............................................................................................8.5 Print products, mailing services, direct mail marketing, website design. EXPRESSCOPY.COM ....................................................................................8.6 Design, print, and Mail postcards in 5 minutes. Same day post card mailings. Flyers, brochures, door hangers. Use own mailing list or select from a mailing list. Postage discounts. USPSEDDM.COM ...........................................................................................8.7 Every Door Direct Mailing (EDDM) utilizes online mapping tool to select delivery route based on demographics. United States postal service will deliver to every address on selected route. PROPERTY/NEIGHBORHOOD INFORMATION RESOURCES ..........................9 LISTREPORTS.COM.......................................................................................9.1 Text property address to ListReports and within minutes your receive everything you need to market that property. Resource for listing presentations and open house flyers. INQUISO.COM ................................................................................................9.2 Website and App that empowers "off the market" deals. Provides property information, owner name, phone number, mortgage info, etc. An additional way to build business. EPROPERTYWATCH.COM ............................................................................9.3 Free property monitoring & alert service with neighborhood intelligence, foreclosure information, and estimated value of homes. NEXTDOOR.COM ...........................................................................................9.4 Free private social network for neighbors and their community. Great resource for agents to suggest to new clients who purchase a home and want to become familiar with the neighborhood. RPR.COM ........................................................................................................9.5 Realtors Property Resource® (RPR®) delivers on-the-go access to an allencompassing real estate platform, available exclusively to REALTORS®, and offered at no additional cost (Via their MLS). Easily accessed through desktop, iOS and Android devices. PROPERTY SEARCH RESOURCES .................................................................10 HOMESEEKERS.COM ..................................................................................10.1 Website and App to search for property, home value, explore communities and locate an agent. App by Corelogic is powered by California Regional MLS with access for member agents and their clients.


HOMESNAP.COM .........................................................................................10.2 Allows clients to snap a photo of a home from mobile device and obtain information about property and contact agent for showing. ROAMHOMES APP .......................................................................................10.3 Mobile App to assist in property search for agents and their clients. PURCHASING DISCOUNTS...............................................................................11 ECPURCHASING.COM.................................................................................11.1 Purchasing resource for discounts on variety of items, wireless, business equipment, office supplies, shipping solutions and more. REALTOR/CLIENT RELATIONSHIP TOOLS ....................................................12 HOMEKEEPRAPP .........................................................................................12.1 App positions agent as a local expert through a fully branded mobile app that offers clients valuable information to help them take better care of their homes and capture repeat business. REALTOR COMMISSION TOOLS......................................................................13 COMMISSION EXPRESS .............................................................................13.1 Commission advance system for real estate professionals. A financial tool that allows a real estate agent or broker to easily convert their earned but unsettled commission into cash for a fee based on an estimated settlement date. REALTOR EDUCATION TOOLS ........................................................................14 KEEPING CURRENT MATTERS ..................................................................14.1 Education resource for Realtors to understand what is happening in the real estate market and why REALTOR ORGANIZATION TOOLS .................................................................15 NEKSTAPP.COM ..........................................................................................15.1 Organization tool for agents to simplify and automate their "to-do" list based on contract deadlines. AMITREE.COM FOLIO FOR GMAIL .............................................................15.2 Folio is an automated organization tool which helps busy Realtors stay on top of their transactions in Gmail. REFERRAL RESOURCES..................................................................................16 HOMELIGHT.COM ........................................................................................16.1 Allows agents to build business with HomeLight referrals.


REACHL50.COM .......................................................................................... 16.2 Referral management tool with Mobile App. SAFETY TOOLS FOR AGENTS ........................................................................ 17 PARACHUTE.LIVE.COM .............................................................................. 17.1 Parachute is a Live-Streaming App That Works as a Panic Button For The Smartphone Age SAFETREK.COM .......................................................................................... 17.2 SafeTrek can give you a measure of comfort when your “sixth sense” tells you that you are in danger. SELLER’S NET SHEETS/BUYER’S ESTIMATES/TITLE QUOTE .................... 18 TITLECAPTURE.COM .................................................................................. 18.1 Western Resources Title Company resource to obtain title quotes, seller net sheets, and buyer estimates. SOCIAL MEDIA MANAGEMENT ....................................................................... 19 HOOTSUITE.COM ........................................................................................ 19.1 Social media management tool to manage Twitter, Facebook, etc.


HappyGrasshopper.com www.happygrasshopper.com Product Overview by Realtor https://www.youtube.com/watch?v=vmOqkURsHA4 Email follow-up product with custom written content for Sales People Expert Setup Lead Conversion Long-term follow-up Actionable reports 96.7% Delivery Success, 44.5 % Open Rate, 0.8% Unsubscribe Rate Pricing Available on website

Lead Conversion and Recruiting Custom Campaign Pricing (

Elite Pro Team

1.1


Slydial.com / App

1.2


Slybroadcast.com http://www.slybroadcast.com Product Overview: https://www.youtube.com/watch?v=Cl2QgA8OCIw&feature=player_embedded Allows you to send a voicemail message directly to the voice-mailboxes of thousands of mobile phones Create a list of phone numbers for your campaign Upload or record a voice message Schedule your campaign and set the caller ID Upload your contact list Your campaign will automatically be sent to thousands of people Pricing available on website

1.3


TurboscanApp.com / App

2.1


CamScanner for your phone. 1. Go to your APP/ Play store and search CamScanner

2.2


A Farm and Property Profile App (C) 2015 Property Force by Red Shed Technology Corp

Create a Walking Farm. Tap to easily change the status, and indicate which properties have been visited! Tap a record to open the Property Detail View. Map Pins indicate critical details of your farm. Each record contains an area for Note Taking. Pull a Property Profile with one easy click! Update the Lead Status helping you remember which properties have been visited or which properties require Follow Up. Record Count also automatically generates a Turnover Rate. Save Your Farm to refer back to it. PDF Export for easy printing and note taking, includes checkboxes to indicate Lead Status. CSV (Spreadsheet) Export updated to include any notes created for each property, as well as lead status and any changes made to the property record. You can also Export your farm as Avery 5160 Mailing Labels.

For more information please contact your Title Representative or visit: www.wrtpropertyresource.com

3.1

We’re building a rep as the industry’s resource.


TitlePro247.com •

www.TitlePro247.com (access through www.WRTCa.com)

Property data, property reports and leads available via your computer 24 hours a day, 7 days a week

Generate profiles, property history reports, plat maps, document images, sales comparables and foreclosure activity reports

Enhance neighborhood expertise

Build stronger buyer and seller relationships

Increase sales •

Access to the industry’s largest and

most accurate property records database •

Property Tax Direct™ Tax reports

Create and Purchase custom leads

list •

Additional Search Capabilities

Mail Address search and Owner Name Exact Match

Online Documents in PDF

TitlePro247 is now “CA-SB-133 Capable" and is being introduced to our users in California ! Enhancements have been included for ALL users ! •

Offline Documents

Profile Styles - Updated!

2.2

3.2


Geographicfarm.com • • • • • • • • • •

http://geographicfarm.com/ Automated solutions for Geographic farming Customer Design Lock Down Your Farm Marketing Coordinator Custom Print Packages Lead Capture Websites Pricing available on Website View Coach Tom Ferry video on farming strategies where he discusses Geographichfarm.com at: http://www.tomferry.com/blog/geographic-farming-strategies-part-1/

3.3


ReboGateway.com

3.4


AgentPair.com / Pairbot Text

Pairbot Text Product

4.1


BreakthroughBROKER.com


ElevatedNetwork.com • •

http://elevatednetwork.com/ Product overview video

• • • • • • • • • • •

CRM Contact Manager Lead Management / Lead Generation Unlimited Virtual Tours Drip Campaigns to help you stay in front of your clients with e-Postcards, e-newsletters and e-Greetings Professional Photography Services Professional Agent Websites Single Property Websites Marketing Center Social Media Integration Pricing available on website

https://www.youtube.com/watch?feature=player_embedded&v=mBC7ztiNBsY

5.2


ArchAgent.com www.archagent.com Product overview video https://www.youtube.com/watch?v=PoD9uIN82xs&feature=player_embedded Property Marketing Resources Agent resources to stay on top of a changing market, win more listings, attract more buyers and increase sales FSBO Lead Service/Expired Listing Leads 800 Powerline call capture is a virtual brochure that captures the lead every time Powerdialer automatic dial service to greatly improve your telephone prospecting efficiency Social Media Techniques Pricing available on website


LANDVOICE.com http://www.landvoice.com


TheREDX.com https://theREDX.com Video overview https://www.youtube.com/watch?feature=player_embedded&v=2tzsm15St6c Lead generation for expired leads, FSBO, FRBO and Pre-Foreclosures Lead Management Lead Research Storm Dialer feature allows you to power through 100 call an hour while letting you drop prerecorded voicemails Vortex prospecting platform allows you to pull up leads anywhere on any device via the cloud. Pricing available on website


Lead2Listing.com http://lead2listing.com/subscription/ Product demo http://www.fsbotrac.com/2007/demo.html Provides leads of property owners that are ready to sell Allows you to target specific geographic marketing areas Product is easy to use allowing you to launch a marketing campaign in a matter of minutes FSBO leads are downloaded directly to your computer in seconds Product also provides Contact Manager, Webmail, Web for Prospects, and MLS Expired Leads Pricing available on website. As low as $29.95 per month.


postAprop.com www.postaprop.com Product demo: https://www.youtube.com/watch?v=bsrJgzYgfPA&feature=player_embedded Tool to set up a lead generating real estate page Instant & Easy Setup that does not take a lot of time Select from professional templates with 3D graphics and current content You can market directly to mobile users Create a real estate Squeeze Page, Single Property site or Full Agent site Hosting & Email Marketing services Property Flyer Creator Pricing available on website. $39.97/month with the annual plan.


PropertyBlastHomes.com http://www.PropertyBlastHomes.com Product Tutorial: https://www.youtube.com/watch?feature=player_detailpage&v=OwUa9-D36pY Email Marketing for Residential Real Estate Send a property blast in 5 easy steps Join the mailing list to receive FREE property blasts Use professional designed templates or utilize your own flyer Video tutorials available to assist in creating your account, using templates available or uploading your own flyer The databases at PropertyBlastHomes.Com are broken down by Board Affiliation. Email a listing to the database of your choice for only $19.95. Add additional databases to your blast for only $15.00. Pricing is per blast.


AmericanLifestyleMag.com

Custom Back Cover Examples

5.9


MileIQ.com / App

6.1


RedStamp.com / App www.Redstamp.com Product Overview video https://youtube.com/watch?v=wKiSYUeBvno App with over 2,000 card designs that can be personalized with photos and text Share from your mobile device or desktop via text, email, Twitter, Instagram, Facebook A paper card can also be created, stamped and mailed from your mobile device. Create stronger relationships Free monthly calendars Pricing available on App and website.

7.1


FeltApp.com / App http://www.FeltApp.com Product Overview:

App for iPhone and iPad Handwritten cards are back Select a card or photo Handwrite your personal message Handwrite the address Felt will seal, stamp and mail for you Drafts feature will save card in progress Pricing available on App and website

7.2


Corefact.com http://www.corefact.com Corefact experience video: http://corefact.com/print/info/corefact_experience Full service print and mailing services No set up fee or subscription. You only pay for the printing and mailing of the pieces that you order You can purchase Corefact credits for many products and lock in discounted pricing or buy in bulk and save even more Professionally designed template library Automated marketing campaigns Upload your own mailing list

8.1


http://www.dpmmarketing.com Marketing Solutions and Print/Mail Services. Option to upload your own custom design. Provides customized end to end solutions. Database services offer cost-effective access to every major complied file available today. Items are fulfilled in-house out of Orange County, CA. Efficient and Cost Effective.

8.2


My Neighborhood Agent • • • • • • • • •

http://www.myneighborhoodagent.com Real Estate Print and Direct Mail Marketing Postcards, Flyers and Pocket Flyers Capability to upload your own design Access to free demographic data which utilizes a circle prospecting tool that generates addresses around a center point Option to upload your own mailing list Average delivery time for West Coast mailings is 5-7 business days Low minimum orders Pricing for products listed on website. Click link below https://www.myneighborhoodagent.com/index.cfm?fuseaction=Content.SP age&p=pricing World Class Customer Service

8.3


http://www.vistaprint.com Products for every need and budget Marketing materials such as postcards, brochures, flyers, door hangers and business cards Digital Marketing tools like Email Marketing, Social Media Marketing and Website design services Stationery items such as Note Cards, Thank You cards and Moving Announcements Yard Signs, Car Magnets and Office Signs. Promotional products Efficient and Cost Effective

8.4


http://www.gotprint.com Product overview: https://www.youtube.com/watch?feature=player_detailpage&v=2wQ1lFLBp7o Print Products / Mailing Services Direct Mail Marketing Website Design Upload your own design or download a template Professional designers available to assist you Request free sample kit Pricing provided on website

8.5


http://www.expresscopy.com Design, Print, Mail Postcards in 5 minutes Same day postcard mailings Flyers & Brochures Door Hangers 1,000s of free templates Utilize your own mailing list or select from a mailing list Direct mail services Postage discounts. Trusted by industry leaders Pricing provided on website

8.6


8.7


ListReports.com

free

9.1


Inquiso.com / App

9.2


ePropertyWatch.com http://www.epropertywatch.com Video product overview for agents https://www.youtube.com/watch?feature=player_detailpage&v=h1mcHkipN00 Agent can advertise on reports consumers receive via AgentAchieve.com Free Property Monitoring & Alert Service Local Sales Foreclosures in a neighborhood Alerts homeowners about new liens placed on their property Estimated value of a home Neighborhood Intelligence Resource to recommend to clients One property watch per email address

9.3


Nextdoor.com http://www.NextDoor.com Product overview video: https://www.youtube.com/watch?feature=player_embedded&v=9V1tlhGjSMc Free private social network for neighbors and their community Helps build stronger and safer neighborhoods Invite neighbors with Free postcards provided by website A great way to meet your neighbors and market your services Great resource for agents to suggest to new clients who purchase a home and want to become familiar with the neighborhood and neighbors

9.4


RPR – Realtors Property Resource What is RPR? Comprehensive data, powerful analytics, and client-friendly reports for each of NAR’s constituencies •

100% OWNED BY REALTORS® Created by NAR for the sole purpose of providing REALTORS® with the data they need to meet the demands of clients.

EXCLUSIVELY FOR REALTORS® No third party or public access … guaranteed. The only way a nonREALTOR® has access to the data in RPR is through an RPR report that has been created, branded and sent by a REALTOR®.

NO COST MEMBER BENEFIT (Via their MLS Subcription) RPR is an invaluable member benefit offered exclusively to REALTORS® at no additional cost. RPR services every segment of the real estate industry: Residential, Commercial, Brokers, Appraisers, Associations and MLSs.

Click here for a quick video to help you explain it to the agent. https://youtu.be/dTdWpqcwf5Q Click here for agent training videos: http://blog.narrpr.com/learning/

9.5


Homeseekers.com / App

10.1


Homesnap.com / App http://www.homesnap.com/real-estate-agents/apply Homesnap Pro App Overview: https://www.youtube.com/user/Homesnapapp Provide your clients with a branded search Earn buyer exposure by taking snap Buyer inquiries are sent directly to you Free app for mobile devices Homesnap Pro free on MLSs for first 12 mos. Allows clients to snap a photo of a home to obtain information about it and contact a real estate agent within Homesnap to schedule a showing.

10.2


RoamHomes App www.roamhomes.com RoamHomes Mobile App Overview https://www.youtube.com/watch?v=Q1DFxQyC5P8 RoamHomes Mobile Property Search App for Agents and Prospects Implement a mobile marketing strategy into your real estate business Capture new buyers and sellers Be first to know when your sphere of influence enters the home shopping process Stay connected to your MLS Advertise Free App on your website with activation code for your clients Clients can schedule a viewing with a click

3.3 10.3


11.1


HomeKeepr App http://www.homekeepr.com Product Overview: https://www.youtube.com/watch?v=zw587y6oqUk Agent branded app for their homeowner clients HomeKeepr positions agent as a local expert through a fully branded mobile app that offers clients valuable information to help them take better care of their homes Agent uploads his/her information and some trusted vendors, then simply invite clients to download a custom app Clients answer various questions about their home (i.e. What type of Air Conditioning do you have) Based on answers, clients receive rolodex of trustworthy home service professionals and a calendar of monthly home maintenance tips (i.e. change batteries in smoke detectors in March, schedule pest inspection in August, schedule gutter cleaning in October, etc.) Let HomeKeepr turn your past happy clients, into repeat clients. One free month trial with no obligation. After that, plans start at $9.99 per month.

12.1


CommissionExpress.com http://www.CommissionExpress.com Product Overview: https://www.youtube.com/watch?v=f6cjqUpcDvA&feature=player_embedded Commission advance system for Real Estate Professionals A financial tool that allows a real estate agent or broker to easily convert their earned but unsettled commission into cash for a fee based on an estimated settlement date It is not a loan and requires no credit check Allows you to better manage your business cash flow Funding in two days (often the same day) Fee is based upon the number of days to projected settlement. The fee is generally 6% to 16% on 15 to 90 day settlements but may vary. For example, your share of a commission is $5,000. The projected settlement is 45 days. Your fee would be 10% or $500.00.

13.1


Keeping Current Matters http://www.keepingcurrentmatters.com Product Overview: https://player.vimeo.com/video/99775070 Education resource for Realtors to understand what is happening in the real estate market and why Simple 30 minute presentations you can watch anywhere on any device Provides content that you can share with your clients to communicate what is happening and what it means for them Brand yourself as the most knowledgeable agent your clients will ever meet Monthly Market Updates Professional Visual Charts & Graphs Buyer/Seller Guides Free trial available for 14 days. After trail period just $19.95 per month for an individual agent

14.1


Nekstapp.com


Folio for Gmail

https://www.amitree.com/folio See home page of website to view a demonstration on Folio Smart Folders automatically finds and groups emails associated with each of your transactions Shared Timeline allows you to sync to your Google calendar and update everyone in the transaction 1-click contacts & files feature automatically groups the people and documents for each transaction in one place Free Google Chrome extension Go to website to install for Free


Homelight.com

16.1


Reach150.com http://www.Reach150.com Product Overview: https://www.youtube.com/watch?v=t1pDbliW9LU Mobile App Demo: https:/vimeo.com/144588547 Referral management tool Grow your business through referrals 92% trust referrals from people they know and are 6 times more likely to do business with you Request and publish recommendations from satisfied clients Prompt your audience to refer business Publish personalized updates to social networks with one click Run highly targeted advertisements to your Sphere of Influence Customize your ads on-the-fly Pricing available on website

16.2


Parachute is a live-streaming app that works as a panic button for the smartphone age. It will broadcast your GPS location, audio, and video to a predefined set of emergency contacts with one touch. Contacts will receive a phone call and text message alert with a link to live-streaming video and live GPS updates. One-time free trials of Parachute are available for a month or more. A Parachute subscription costs $0.99 a month and is available only for the Apple operating system. Click here to watch video: https://parachute.live/platform

• Watch - Watch incidents right as they unfold, with live video, audio and location

• Route - Route incidents to email, phone, alarm/paging/dispatch/CAD/PSIM systems, TVs, notaries, social media and more • Archive & Analyze - Archive, query and analyze incident data, like video, audio, location and more

17.1


SafeTrek can give you a measure of comfort when your “sixth sense” tells you that you are in danger. After you launch the app, hold your finger on the screen’s safe sensor until you feel safe once again. Entering a fourdigit pin after your finger is removed notifies the app that everything is all right. If your instincts prove correct and the situation is a genuine emergency, remove your finger from the safe button. SafeTrek will call the police and use your built-in GPS to send them to your exact location. This app costs $3 a month and is available for both Apple and Android operating systems.

1. Feeling scared? Open SafeTrek and hold your thumb on the safe button. 2. Once you are safe, release the button and enter your 4 digit pin. 3. In danger? Simply release the button and do not enter your pin. Your local police will be notified of your location and emergency.

17.2


TitleCapture.com •

https://www.titlecapture.com/app/30/account/form/quick-quote-trid?c=westernresourcestitle

Western Resources Title Desktop and Mobile App utilized by Realtors and Lenders to access....

Buyers Estimates

Seller’s Net Sheets

Title Quotes

Loan Estimate Quote (TRID)

ALTA Statements

Estimates and statements can be sent to clients from within the application

Saved copies of estimates will be kept safe and accessible 24/7

18.1 17.1


Hootsuite.com

19.1


Topic:

1st Day Orientation with Kelley

Definition: forms.

To obtain an overview on Email, Sentric, marketing and compliance

Tasks: • • • • • • • •

Review the email system and ensure access Set up Signature Line Create email announcement (if applicable) Import contacts (if applicable) Enable phone access Sentric & Ease Login Review and sign SB133 & complaint policy forms Order Marketing materials

Discussion/Review: •

Review and ask questions if needed with manager or Kelley


Sales Rep day 1 Administrative Checklist EMAIL

Change Password/Register Ensure Access Set Up Signature Line Import Contacts (if applicable) Enable Phone Access

HUMAN RESOURCES FORMS

MARKETING

Sentric Login Ease Login (if applicable) Complaint Policy SB133 Acknowledgement Announcement Email Business Cards/Materials


SALES TOOLS Below is a list of the tools provided to our Sales Team at Western Resources Title

Intranet Rep Site

Internal resource for presentation tools, marketing pieces, and training videos & links

TitlePro247

Online 24/7 access to research properties, farms, and premium leads.

WRT Property Resource App

Mobile access to property profiles, walking farms, and calculators.

Title Toolbox

MyMTA & MTAgo

Contactually

Mailchimp

Online source with access to research properties, create live farms, and market stats.

Online source to research real estate agent production and market share.

Contact management system for organizing contacts and building relationships.

Marketing tool for scheduled emails with analytics on effectiveness.


New Rep Onboarding Week 1 Day 1: Orientation (Kelley) (1) Team Intro and Office Introductions Tour (Sales Manager) Day 2: What is Title? (Melissa) (2 & 3) WRT History and Vision SB133 Day 3: Internal Workings (Sales Manager to coordinate Lisa/Sandra to coordinate) (5) Sit with Farms Day 4: Internal Workings Sit with Customer Service (Sales Manager to coordinate Lisa/Sandra to coordinate) (5) Day 5: Internal Workings Sit with Title and Open Orders (Sales Manager to coordinate Lisa/Gene to coordinate) (5) Week 2 Day 1: Internal Workings Sit with Payoffs (Sales Manager to coordinate Lisa/Shirley to coordinate) (5) Day 2: Internal Workings Sit with Escrow (Sales Manager to coordinate Martha/Sandra to Coordinate) (5) Day 3: How to read Property Profile and why it’s important (Melissa) (6, 8, & 10) How to read a Prelim and why it’s different than a profile Resale Vs Refi Rates Day 4: Foreclosures and Short Sales (Melissa) (9) Day 5: How Escrow and Title work together (Melissa) (5)


Week 3 Day 1: Wrtrepsite.com Overview (Kelley/Lisa) (4,11,12) Website Overview Marketing Materials and Informational Pieces: What, when, who and why Email and Social Media Day 2: Opened and Closed Report (Kelley/Lisa) (13 & 21) Commission Report (Kelley/Lisa) MTA (Melissa) Day 3: Board or Realtors (Sales Manager) (14,15,16 & 17) Open Houses Real Estate Market in your territory Review Power curve schedule Day 4: Impact Business Plan (Sales Manager) (18, 19, 20, 21, 23 & 24) Territory Planning Client Database via MTA Day 5: Time Management (Sales Manager) (18, 19, 20, 21, 23 & 24) Time blocking Prospecting plan Week 4 Day 1: Time Management Finalize and Review (Sales Manager) (18,19, 20) Time blocking Finalize and Review Prospecting plan Finalize and Review Day 2: Intro to Company tools and how they help the agents (this is ongoing via trainer) (22, 27, 28 & 29) Day 3: Intro to Company tools and how they help the agents (this is ongoing via trainer) (22, 27, 28 & 29) Day 4: Sales Rep Shadow day (if not previously or would like to again) Day 5: Attend a Mastermind within your region (Sales Manager) (18-24)


Week 5 and Beyond: Manager will focus on managing, coaching, and rep accountability and trainer will provide tools training as outlined in the Building Blocks of Exceptional Performance manual. (25 & 26)


Building Blocks to Exceptional Performance This program has 4 main components. 1. 2. 3. 4.

New Rep Training/Mentoring program Mastermind Groups Sales Skill Coaching/Role Play Sales Toolbox

New Rep Training/Mentoring program - This section is for new hires that have no experience in the title industry and those experienced reps below specified production level/years in the business. This section includes education on the various departments in the company, who they are, what they do and why it is important.

Mastermind Groups - Each group would consist of 8 – 10 reps with a common goal. Reps should be compatible. The groups would meet every two to three weeks. Meetings have an agenda which is distributed to the reps prior to the meeting. Within the first two meetings the reps should discuss their income goals, and personal goals plus something about themselves. The first meeting should focus on creating a list of the top 10 challenges they are facing. A list is made of all the challenges and the group agrees on the top 10. These are the focus of the next 10 weeks. Coaching session would meet the week after a Sales Tool Training. The training subject would be discussed to make sure they did the assignment and resolve any problems they might have encountered. I foresee many of the group’s top challenges being covered in the Sales Tool Training. Those that aren’t will be covered as a part of the coaching session. The Mastermind Coaching Success System will outline the structure in more detail along with agendas.


Sales Skills Coaching/Role Play – these are sales coaching sessions conducted by sales managers. They cover anything from cold calling to working a networking event.

Sales Toolbox – these would be 1 – 1 ½ hour classes held every two weeks. Each class will cover a single subject. The classes are on products/services/subjects that will either allow the rep to streamline their business or will allow the agent/lender to grow their business. Each class will include education on the subject, talking points/scripts to use when speaking with a client or at an office meeting, and a marketing flyer designed to get the client to call the rep. A list of the classes would be sent to all the reps asking them to rate their top 5. Based on this feedback a schedule of classes would be put together and distributed to the staff – inside and sales. Instructors would range from: ● Vendors – Title ToolBox, TitlePro247, MyMTA and WRT Property Resource ● Internal staff – Gene on prelim preparation, Sandra Navarro and Team on Property Profiles, Roberta on Commercial, James on Farming. ● Sales Reps – Kelly on Mailchimp, MyMTA and Contactually ● Management - Sales Coaching, role play and accountability


Quicklinks to Trainings:

http://www.homeclosing101.org/the-closing-process/what-to-expect/ http://www.homeclosing101.org/the-closing-process/closing-timeline/ http://www.homeclosing101.org/the-closing-process/closing-costs-explained/ http://www.homeclosing101.org/news-and-advice/real-estate-glossary/ https://www.consumerfinance.gov/ask-cfpb/category-mortgages/

Other Resources: https://www.clta.org/page/ConsumerLibrary

Additional Resources: http://www.kw.com/kw/8steps.html http://www.kw.com/kw/7steps.html


New Rep Title Training 2018 Training 1. Orientation – ½ day a. HR for paperwork b. Pick up marketing materials c. Sit with Kelley – i. Login to email, wrtrepsite ii. Login to insurance – explanation iii. Signs up for a couple tools iv. Reviews platforms/tools we have 2. WRT – History and Vision - 1 day a. Who are we? Our Vision b. History of the company, leadership c. What do we do? d. Why is it necessary? e. What services do we offer? f. Docs – Why do you need title insurance, Understanding title insurance, marketing pieces and CLTA pieces 3. SB133 a. b. c. d. e. f.

What can and can’t we do. Promo items Potential issues and what to say. How to combat competitor’s illegal offerings Acceptable expenses Docs – How to complete the application, How to Register for TMRs, Q & Q – SB133, Live scan form, SB133 New Restrictions – Title Marketing Activities, Live Scan form, SB133 Acknowledgment form

4. Email and Social Media a. Access via Email Portal b. Forwarding email c. Signature line d. Email etiquette e. Out of office f. Instagram, Facebook and LinkedIn pages g. Docs – Google Mail Customization


5. Internal workings training program a. How escrow and title work together b. Doc – Internal Rep training program 6. Rates a. b. c. d. e. f. g. h. i.

Preferred rate Bundled rate Escrow rates and discounts Title resale rates Endorsements Types of policies and coverage offered Underwriters Marketing Materials Docs – Preferred rate 2017, Bundled Rate 2017, WRT Rate Legal – Resale only, Endorsements, Escrow Fee Schedule

7. Marketing materials and videos – Wrtrepsite.com a. Main Page b. Building Blocks to Excellence c. Resources d. Videos 8. Property Profiles / Prelim a. How to order b. When to order c. What is included d. How to read the documents e. Why do they need one f. Profile summary page g. Time frames h. Listing Pre versus Property profile i. Docs – How to read a property profile / docs & How to read a prelim

9. Foreclosure and Short Sale a. Docs -Foreclosure terminology, how to read the docs in a profile, Understanding foreclosure, foreclosure flowchart 10. Resale vs. Refi a. Why the focus is on resale?


11. Marketing material topics – a. Doc – marketing pieces, Informational Marketing piece scripts, Latest training scripts b. Intranet site c. Ordering 12. Website a. What is on it? What is the purpose of it? b. What links does it include, why would an agent use them? c. What info pieces are included, how can an agent or their client use them? d. What services can they order using it? e. How can it help our customers? f. Marketing piece 13. Opening report, closings and commissions a. What info do they contain? b. What to keep track of? c. How to predict commissions d. How to review commission reports 14. First Team Agent Trainings a. Outline of power curve b. How is this helpful? 15. Open houses – a. What do they do b. What tools do we have to offer for that purpose c. Preview 16. First Team office meetings/Board of Realtors meeting/Speaker meeting a. Attend meeting b. What did they learn about real estate and agents 17. Real Estate Market a. Local Board Statistics and Information b. OC Register, LA Times, SD Tribune and other Real Estate Sources


Mastermind Groups 18. Strengths, opportunities, challenges 19. Impact business planning a. How to track your progress to goal b. Docs – Sales Rep Income Goal Setting worksheet, Initial Goal Setting and Business Analysis 20. Business Planning with manager – c. Doc - Impact Plan of Action 21. Client Database a. What clients are you going to target? b. Where can you get their contact info? c. Marketing plan d. How often e. What and When f. To who g. How to add your clients to the system h. Doc - Client to Prospect Analysis and Activity Log 22. MYMTA a. What does it do? b. How do you use it? c. Open Source – what do you do with the info? d. How to research agents? e. doc – MYMTA How to Booklet, MYMTA Intellisearch how to booklet, Territory analysis and strategic plan worksheet 23. Company tools a. Contactually b. Mail Chimp c. Breakthrough Broker d. Title Toolbox e. Title Pro 247 f. Profile Summary Report g. Prelim review, date down, SI follow-up 24. Time manage/time blocking a. Review with you manager your schedule b. Do the time blocking exercise and share with your manager c. How did this help?


25. Prospecting plan a. Referrals b. Open order info – agent on the other side c. Open Source Sales Skill Coaching – Manager 26. Sales Coaching – Role play 27. Handling Objections / Scripts 28. Accountability Sales Tools 29. Contactually a. What does it do? b. How does it benefit your business? c. How does it benefit an agent or lender’s business? 30. Mail Chimp a. What does it do? b. How can it benefit your business? c. How can it benefit a client’s business? 31. TitlePro247- use PowerPoint presentation a. What does it do? b. How can it benefit your business? c. How can it benefit a client’s business? 32. Title Toolbox- use PowerPoint presentation a. What does it do? b. How can it benefit your business? c. How can it benefit a client’s business? 33. WRT Property Resource APP- use PowerPoint presentation a. What does it do? b. How can it benefit your business? c. How can it benefit a client’s business? 34. Farm Planning a. Best size farm b. Cost to mail c. Mail house


d. e. f. g. h. i. j. k. l.

Farming process Farm Analysis Best ways to farm How to prepare a farm What is included How to map a farm How to order a farm Farm budget Strategic Farm Planning Kit

35. Listing Prelims a. When to order b. Who orders c. What do they need to give us? 36. Rep Resource Guide a. How does this help our customers

First Team Tools – see handout with full list and description (for First Team Reps only) required to have a First Team office 1. The Roadmap Tools Library a. Tools Library: Buyer Pipeline (In Roadmap) b. Tools Library: Hot Buys (In Roadmap) 2. Tools, Logins & Links a. Kvcore-CRM b. Design Studio c. Fivestreet d. Gmail e. Itourmedia f. Market Trends g. Realscout h. Testimonial Tree i. Trendgraphix 3. Agent Collaboration a. Property Management b. First Look c. Listing Appointment d. Hotline e. Open House f. Preferred Vendors


g. Property Needed h. Sneak Preview 4. My Office a. Office Loop b. Licensing And Agent Services c. Relocation 5. Marketing a. Marketing News b. Marketing Store c. Design Studio d. Impact Marketing e. Update My Agent Website f. Social Media Concierge 6. Luxury & International a. Luxury & International News b. Christie’s International Real Estate Website c. Luxury Portfolio International® Website d. Leading Real Estate Companies Of The World® Website e. Luxuryrealestate.Com – Who’s Who Who's 7. Training a. Training Real Estate Training- David Knox b. The University c. Tools Discussion Center 8. Help a. First Team Help Desk- It Department b. Get To Know The App c. First Place Help Center


Building Blocks Training 2019 Training -

1. Orientation – ½ day a. HR for paperwork b. Pick up marketing materials c. Sit with Lisa – i. Login to email, wrtrepsite ii. Login to Company insurance – explanation iii. Signs up for a couple of tools iv. Reviews platforms/tools we have 2. WRT – History and Vision - 1 day a. Who are we? Our Vision b. History of the company, leadership c. What do we do? d. Why is it necessary? e. What services do we offer? f. Docs – Why do you need title insurance, Understanding title insurance, marketing pieces, and CLTA pieces

3. SB133 a. b. c. d. e. f.

What can and can’t we do. Promo items Potential issues and what to say. How to combat competitor’s illegal offerings Acceptable expenses Docs – How to complete the application, How to Register for TMRs, Q & Q – SB133, Livescan form, SB133 New Restrictions – Title Marketing Activities, Live Scan form, SB133 Acknowledgment form

4. Email and Social Media a. Access via Email Portal b. Forwarding email c. Signature line d. Email etiquette e. Out of office f. Instagram, Facebook, and LinkedIn pages g. Docs – Google Mail Customization


5. The internal workings training program a. How escrow and title work together b. Doc – Internal Rep training program 6. Rates a. b. c. d. e. f. g. h. i.

Preferred rate Bundled rate Escrow rates and discounts Title resale rates Endorsements Types of policies and coverage offered Underwriters Marketing Materials Docs – Preferred rate 2019, Bundled Rate 2019, WRT Rate Legal – Resale only, Endorsements, Escrow Fee Schedule

7. Marketing materials and videos – Wrtrepsite.com a. Main Page b. Building Blocks to Excellence c. Resources d. Videos 8. Property Profiles / Prelim a. How to order b. When to order c. What is included d. How to read the documents e. Why do they need one f. Profile summary page g. Time frames h. Listing Pre versus Property profile i. Docs – How to read a property profile / docs & How to read a prelim

9. Foreclosure and Short Sale a. Docs -Foreclosure terminology, how to read the docs in a profile, Understanding foreclosure, foreclosure flowchart


10. Resale vs. Refi a. Why the focus is on resale? 11. Marketing material topics – a. Doc – marketing pieces, Informational Marketing piece scripts, Latest training scripts b. Intranet site c. Ordering 12. Website a. What is on it? What is the purpose of it? b. What links does it include, why would an agent use them? c. What info pieces are included, how can an agent or their client use them? d. What services can they order using it? e. How can it help our customers? f. Marketing piece 13. The opening report, closings and commissions a. What info do they contain? b. What to keep track of? c. How to predict commissions d. How to review commission reports 14. First Team Agent Trainings a. Outline of power curve b. How is this helpful? 15. Open houses – a. What do they do b. What tools do we have to offer for that purpose c. Preview 16. First Team office meetings/Board of Realtors meeting/Speaker meeting a. Attend meeting b. What did they learn about real estate and agents 17. Real Estate Market a. Local Board Statistics and Information b. OC Register, LA Times, SD Tribune and other Real Estate Sources


Mastermind Groups

18. Impact business planning a. How to track your progress to goal b. Docs – Sales Rep Income Goal Setting worksheet, Initial Goal Setting and Business Analysis 19. Business Planning with the manager – c. Doc - Impact Plan of Action 20. Client Database a. What clients are you going to target? b. Where can you get their contact info? c. Marketing plan d. How often e. What and When f. To who g. How to add your clients to the system h. Doc - Client to Prospect Analysis and Activity Log

21. MYMTA a. What does it do? b. How do you use it? c. Open Source – what do you do with the info? d. How to research agents? e. doc – MYMTA How to Booklet, MYMTA Intellisearch how-to booklet, Territory analysis and strategic plan worksheet

22. Company tools a. iXact b. Mail Chimp c. Breakthrough Broker d. Title Toolbox e. Title Pro 247 f. Profile Summary Report g. Thank you for order, Prelim review, date down, SI follow-up, closing thank you 23. Time manage/time blocking a. Review with the manager their schedule b. Do the time blocking exercise and share with manager c. How did this help? 24. Prospecting plan


a. Referrals b. Open order info – agent on the other side c. Open Source Sales Skill Coaching – Manager 25. Sales Coaching – Role play, handling objections & Scripts 26. Accountability Sales Tools 27. After Training Class / Certification iXact ● What does it do? ● How does it benefit your business? ● How does it benefit an agent or lender’s business? Mail Chimp ● What does it do? ● How can it benefit your business? ● How can it benefit a client’s business? TitlePro247 ● What does it do? ● How can it benefit your business? ● How can it benefit a client’s business? Title Toolbox ● What does it do? ● How can it benefit your business? ● How can it benefit a client’s business? WRT Property Resource APP ● What does it do? ● How can it benefit your business? ● How can it benefit a client’s business? 28. Farm Planning a. Best size farm b. Cost to mail c. Mail house d. Farming process e. Farm Analysis f. Best ways to farm g. How to prepare a farm h. What is included i. How to map a farm


j. How to order a farm k. Farm budget l. Strategic Farm Planning Kit 29. Rep Resource Guide m. How does this help our customers 30. First Team Rep additional Training requirements


Topic:

1st Day Orientation with Kelley

Definition:

To obtain an overview on Email, Sentric, marketing and compliance forms.

Tasks: ● ● ● ● ● ● ● ●

Review the email system and ensure access Set up Signature Line Create email announcement (if applicable) Import contacts (if applicable) Enable phone access Sentric & Ease Login Review and sign SB133 & complaint policy forms Order Marketing materials

Discussion/Review: ● Review and ask questions if needed with manager or Kelley


Topic:

Title Insurance / Who we are / History and Vision

Definition: “Title Insurance means insuring, guaranteeing or indemnifying owners of real or personal property or the holders of liens or encumbrances thereon or others interest therein against loss or damage suffered by reason of: a) Liens or encumbrances on, or defects in the title to said property; b) Invalidity or unenforceability of any liens or encumbrances thereon; or c) Incorrectness of searches relating to the title to real or personal property.” Tasks: ● Visit the CLTA.org site and explore all the offerings ● Read our Vivid Vision / Company History Discussion/Review: ● ● ● ●

Who are we? Our Vision What do we do? What is offered on the CLTA site? Why is it helpful?


Topic:

Expenses and Pricing – Department of Insurance, SB133 and RESPA issues

Tasks: ● ● ● ● ● ● ● ●

Review SB133 regulations and RESPA regulations What is allowed and what is not Rep licensing – application, fingerprinting and cost – what to send where. Review the DOI guidelines on allowable expenses and offerings Discuss how to complete an expense account form and how reimbursement works Discuss how bills for marketing materials are handled How big expenses handled and what are will need prior approval. Discuss the most cost effective way to spend your money.


Topic:

Email

Definition:

How to use email for business.

Tasks: ● ● ● ● ●

How to access your email Signature lines Forwarding email or email on your phone BCC vs. CC Email etiquette

Discussion/Review: ● Always use a professional approach to your emails/templates


Topic:

Internal workings of the company

Definition: Become familiar with each department in the company, who is in the department, what they do and how they do it. Follow the attached outline Tasks: ● Sit with one or two members of a department and learn what it is they do. ● Ride with two reps

Discussion/Review: ● ● ● ● ●

What is each department responsible for? What is that department’s role in the success of the company? How does their job affect the transaction? Who would you call for specific info? Email or call? Lead time for response?


Topic:

Rates and Underwriters

Definition:

We have 5 underwriters and each has a different rate schedule.

Tasks: ● ● ● ●

Benefits of each underwriter Restrictions of underwriters – type of transaction and comm. rate Review Rate sheets Review which training materials are offered, which downloads are available, signup sheets etc.

Discussion/Review: ●

Calculate rates for sale, refi and escrow


Topic:

WRTrepsite.com (Intranet)

Definition: Our Intranet is you online support office. It’s virtually everything at your finger tips to help you run and manage your business. Tasks: ● ● ● ●

Make an appointment with Kelley Login in Review tabs with Kelley Review Marketing and what you’ll need

Discussion/Review: ● What did you find helpful? ● Anything that you didn’t find?


Topic:

Property Profiles

Definition: Tool generated by a software program provided by Desk Top Profile (BlackKnight). Includes the characteristics of the property, sale price, loan amount, recent sales, nearby owners, along with all the pertinent grant deeds, deed of trust, quit claims, notice of default and notice of trustee sale recorded on the property. Tasks: ● Sit with Customer Service to see how the report is prepared and what information is required. ● Learn how the related documents are identified and why it may sometimes take a long time to determine the vesting on a property. ● Learn what we can and cannot provide in the department. ● Review the included documents and the training handout we provide to agents. Discussion/Review: ● ● ● ● ● ● ● ●

Topic:

Explain the profile and what it contains. How do you read the documents and why do you need them? When should an agent order a profile? How will they use it? Should they use it for a listing presentation? How will you present this – at an office meeting, one on one, via an email? How can you get an appointment using this tool? What will you do at the appointment?

Foreclosures and Short Sales


Definition: Foreclosures and Short Sales are a very specialized segment of the market. Each has its own timeline, risks and rewards. Tasks: ● ● ● ● ● ●

Review the handouts included in the presentation. Review Notice of Default and Notice of Trustee sale documents, and tax information Review a prelim to determine where the information is shown. Review our training materials on the subject. Review foreclosure terms and docs Review short sale checklist, foreclosure flowchart

Discussion/Review: ● ● ● ● ● ● ● ●

Topic:

What are the time frames for a Notice of Default? How do you read the documents? How do you read the information we provide the agent? How can they use this information? What is the benefit to the agent? How will you present this – at an office meeting, one on one, via an email? How can you get an appointment using this tool? What will you do at the appointment?

ReSale Vs. Refi

Definition: Resale titles orders are based on a sale transfer and Refi Title orders which are based on a refinance of an existing loan.


Tasks: ● Review rate sheets Discussion/Review: ● What are the benefits of selling Resale vs Refi title policies? ● How does this benefit the company? ● How does this benefit you?

Topic:

Our Marketing Materials/Informational Materials

Definition: All pieces area available on the web site, the intranet site, and Buyer Seller Resource Guide. They are either designed as informational pieces or web site/Resource Center marketing pieces.


Tasks: ● Review all pieces on the site, in the reference guide and in the manual. ● Review all the scripts Discussion/Review: ● ● ● ● ● ●

Topic:

What does each piece mean? How do they relate to our business? What is the benefit to the agent? How will you present this – at an office meeting, one on one, via an email? How can you get an appointment using this tool? What will you do at the appointment?

WRTCA.com

Definition: Our web site designed to provide the agents with all the resources they need in their business. Tasks: ● Review the site


● What is available that would be of help to the agent? ● Review the important links and marketing pieces. Discussion/Review: ● ● ● ● ● ●

Topic:

What is available on the site? How will this be of value to an agent? To a lender? What do the links provide? How will you present this – at an office meeting, one on one, via an email? How can you get an appointment using this tool? What will you do at the appointment?

Open Report, closings and commissions

Definition: Daily open reports are sent daily for you to track progress/goals and commissions are sent after month end with your closings and final commissioned earned. Tasks: ● Sit with your manager and review open order sheet ● Sit with your manager and review closing commission report Discussion/Review:


● How do you find an open order? ● Why track your orders? ● Who needs to approve order changes?

Topic:

First Team agents Trainings

Definition: First Team’s Power Curve (2 weeks) And Power Curve Plus Training (6 weeks and in office) is a new agent training to get brand new or new to the First Team company up and running Week 1 of Power Curve ● The Sales Process-Introduction to Systems ● Previewing & Open House ● RPA (Residential Purchase Agreement) ● The Buyer Consultation ● MLA & CMA


Week 2 of Power Curve ● First Place, Roadmap & Tools ● Farming And SOI ● Listing Presentation ● Lead Follow Up And CRM ● Objection Handling & Negotiating Power Curve Plus (6 Week Online Action Plan) Takes what agents learn in power curve and puts it into action with emphasis of income producing activities. Agents will have videos and tasks assigned to them each week and they are able to check off each one as they are completed. Tasks: ● Depending on your focus discuss with your manager if you should attend at least the evening session Discussion/Review: ● What is the benefit to the agent? ● How will you use the info learned to grow your business?

Topic:

Open Houses / Broker Open Houses

Definition: Open houses are typically held on the weekend so prospective buyers can see the home that is for sale. A broker's open house is typically not for home buyers, however it is held for agents to enable them to determine whether a property may be of interest to any of their clients. A broker's open house is among the tools that real estate agents use to market a home. Tasks: ● Go to Redfin.com or http://itech.rapmls.com/ and search open houses in your market area (watch Training video) ● Map out at least 5-10 Open Houses to visit ● Go Visit the open house to preview and meet agents


Discussion/Review: ● What did you learn? ● How did the agents interact?

Topic:

First Team /Board of Realtor Meetings

Definition: Each First Team office and some Board of Realtors (check with your local area) meet once a week to discuss the production for the week, market conditions, and agent challenges. They then caravan all the new office listings. Tasks: ● Attend 2 office meetings with a rep. ● Note what was discussed by the manager, the rep, escrow, lending and the agents ● Go on caravan with the rep and the agents if possible.


Discussion/Review: ● ● ● ●

Review what was discussed at the meeting. What did the rep say? What could we have done differently if anything? Role play presenting to an office. What tool might we or First Team have that may benefit a pain point brought up at the meeting.

Topic:

The Real Estate Market

Definition:

The real estate market is constantly changing. What is today’s market climate?

Tasks: ● Review your local market stats with the help of your manager ● Look at MTA for areas of business opportunity Discussion/Review:


● What did you reveal? ● What are your opportunities?

Topic:

Impact Business Plan

Definition:

A plan to help guide you through life and business

Tasks: ● Fill out business plan with guidance of your manager ● Discuss Discussion/Review:


● Review with manager ● Are your goals attainable/realistic?

Topic:

Business Planning-Impact Plan of Action

Definition: We provide a simple to use Action Plan to help rep prepare and track their progress on a business plan. Tasks: ● Review & Discuss the plan with your manager ● Fill out plan with the guidance of your manager Discussion/Review: ● What are the benefits of preparing a business plan?


Topic:

Building a client base

Definition:

How to build a broad base of business and qualify clients.

Tasks: ● Prepare a profile on 10 agents a week using the attached format. ● Meet with the office manager and discuss their thoughts on areas in which the agents can use help, challenges the agents are facing in today’s market, who the competition is and what are they offering. Get their input on who to target first and how you can build the market share. ● Meet with the manager, assistant manager, OA or TC. Pick their brain on the competition and the agents. Who is easy to target, does the most business, and the agent personalities. You definitely need these people on your side. Discussion/Review: ● ● ● ●

Research agents on my MTA. Who are the agents using for Title? Are you going to target this person? What feedback did you get from the manager, OA and receptionist and what are you going to do with this?


● Does this change your weekly schedule?

Topic:

MyMTA system

Definition:

System provides information on all recorded sales in Southern California

Tasks: ● ● ● ● ● ●

Make an appointment with Kelley or your manager to review Log in to the site and explore all the offerings Research the title company market share Research agent production, office production Email templates OpenSource emails

Discussion/Review: ● What is offered on the site? ● How can you use this to strategically build your business?


Topic:

Company Tools

Definition: TitlePro247, TitleToolBox, WRTproperty Resource App are applications to help agents lead generate. They allow reps and agents to fact find and target market the agent’s chosen farm area. MailChimp and IXACT work hand in hand to help you with your follow up, lead generate and marketing plan. Tasks: ● MailChimp & IXACT - Make an appointment with Kelly to set up your account and import contacts (if any) ● Review marketing templates on the intranet and load a few templates in to your account ● Create and schedule a few campaigns ● TitlePro247, TitleToolBox, WRTproperty Resource and other tools - Sign Up and attend monthly classes. Discussion/Review: ● Review your campaigns & lists with your manager


● Based on your goals did you set up appropriate campaigns? ● Complete the company tool certification program.

Topic:

Time management

Definition: “Time management” is the process of organizing and planning how to divide your time between specific activities. Good time management enables you to work smarter – not harder – so that you get more done in less time, even when time is tight and pressures are high. Failing to manage your time damages your effectiveness and causes stress Tasks: ● For 1 to 2 weeks fill out the Time Blocking form (App on your phone or sheet your manager will provide) ● Debrief with your manager at end of day ● Prepare a current daily schedule so your manager can give you feedback and help you organize your day Discussion/Review: ● How did this help? ● Did you have more time?


Topic:

Prospecting Plan

Definition: Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. The goal of prospecting is to develop a database of likely customers and then systematically communicate with them in the hopes of converting them from potential customer to current customer. Tasks: ● ● ● ● ●

Ask your manager to help you identify low market share areas and potential niches Use MyMTA Research agent production, office production Build your list and load into contractually Provide your list to your manager for review Discuss and role play scripts for potential calls and meetings weekly

Discussion/Review: ● ● ● ●

How did you do? What were some objections? What did you learn from your plan? Do you need to revise?


Topic:

Coaching, Role Play and Scripts

Definition: Coaching is to enable individuals and groups of individuals (teams) to broaden, develop and motivate each other to achieve improvement in their performance Role Play, or Role Playing, allows a learner to assume the role or tasks of a job by practicing or simulating real working conditions. The objective of role playing is to learn, improve or develop upon the skills or competencies necessary for a specific position. Tasks: ● ● ● ●

Login to Intranet and download scripts Learn scripts Practice with your manager and or an accountability partner Make sure to have your coaching call with your manager daily or weekly

Discussion/Review: ● How did this help? ● Do you feel more confident? ● What do you need to improve?


Topic:

MailChimp

Definition:

Email marketing system

Tasks: ● Make an appointment with Kelly to set up your account and import contacts (if any) ● Review marketing templates on the intranet and load a few templates in to your account ● Create and schedule a few campaigns Discussion/Review: ● Review your campaigns with your manager ● Based on your goals did you set up appropriate campaigns?


Topic:

Farming

Definition: Our Company provides the agent with data from the tax assessor on homes in all 5 counties we service. We can provide this in an email link via Title Toolbox, hard copy, electronic file or labels. Tasks: ● ● ● ● ●

Sit with Farms on what they can produce from their dept. Learn what type of labels can be produced. Go out in the field with a rep to view a farm planning meeting. Review the farm budget and farm plan worksheets. Review the Strategic farming handout and the farm information on First Place (Kelley can send it to you).

Discussion/Review: ● ● ● ● ● ● ●

What type of information is available? How will this be of value to an agent? What formats can we give it to them and what would they do with each of these? How do you work with an agent to identify a farm? How will you present this – at an office meeting, one on one, via an email? How can you get an appointment using this tool? What will you do at the appointment?


Topic:

Preliminary Title Reports and Listing Prelims

Definition: A Property Profile is a quick snapshot of the financial and ownership status of a property generated by customer service. It can help determine: The owner of the property, the loans, recorded liens and tax information. A Preliminary Title Report is an offer to issue insurance. It’s a starting point for the title company to eventually issue a policy of insurance. It will include everything in a property profile and ALSO includes liens and encumbrances that will be excepted from the policy of insurance if not addressed and removed before escrow closes. Significant time, energy and resources go into producing a preliminary title report. Tasks: ● Meet with Gene Bringas to discuss how a preliminary title report is prepared. Follow attached questions. ● Review the ‘How to Read a Prelim’ handout. ● Discuss with one of the TO’s how the prelim is used on our end and its role in closing a transaction and delivering clear title. Discussion/Review: ● ● ● ● ● ●

What are the most important items in a prelim and why? What effect do they have on a transaction? What are the benefits of reviewing a prelim? What is our 5 touch program? When should a listing prelim be ordered? What is the process of closing a transaction?


Topic:

TitlePro247 / TitleToolBox

Definition:

Online property profile systems for use by agents and lenders after hours.

Tasks: ● ● ● ●

Log in to both sites. Prepare profiles and email to your manager Prepare farms and email to your manager Review the training info and attend trainings until mastery .

Discussion/Review: ● ● ● ● ● ● ● ●

What information can you find on the system? How can you customize the profile to the agent? What can a lender or agent use these for? When should they call us instead? What is the benefit to the agent? How will you present this – at an office meeting, one on one, via an email? How can you get an appointment using this tool? What will you do at the appointment?


Topic:

First Team KVCore sites

Definition: kvCORE Platform is a All-in-1 Real Estate Platform. This Platform for First Team will allow them to effectively compete at higher level of profitability, even with industry pressures pushing on their bottom lines. Some componants are: ● ● ● ● ●

Smart CRM/Data Base Agent Websites AVM–Automated Valuation Model Landing & MLS Search Squeeze Pages Social Media Content

Tasks: ● Watch or attend training modules Discussion/Review: ● ● ● ●

What is the benefit to the agent? How will you help the agent knowing this software? How can you get an appointment using this tool? What will you do at the appointment?


Learning Resources: https://www.khanacademy.org/economics-finance-domain/corefinance/housing


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