First Impression by First Team Real Estate

STRATEGIC MARKETING PLAN

S T R AT E G I C M A R K E T I N G P L A N

Letter FROM THE

President Today’s challenging real estate climate demands a tailored marketing strategy that keeps pace with fast-moving technological innovations and a new age of home buyer behavior. To navigate these complex waters, you need a company that can successfully market your home to the highest level and deliver motivated buyers to your door, while maintaining a commitment to the personalized service and respect that you deserve. As California’s top ranked independent real estate firm, First Team understands what drives the sophisticated, local real estate market. Armed with knowledge developed since our founding in 1976, we have pioneered a repertoire of proprietary, innovative tools and strategies that give our company, agents, and the clients we serve a clear edge over the competition time and time again. In the pages that follow, you will discover the innovative and effective ways First Team agents maximize your home’s value, enhance its marketability, and deliver unsurpassed results with true accountability. From The New Rules of Real Estate®, to our blueprint for success in today’s tougher market, to our advanced Buyer PipelineSM system, to vast exposure of your property in targeted media, your First Team professional accepts the responsibility of providing strategic options that will meet and exceed your real estate goals. We look forward to putting our proven expertise, experience, and the power of our team to work for you. Sincerely,

Cameron Merage President and CEO First Team Family of Companies

S T R AT E G I C M A R K E T I N G P L A N

hear you understand you get results WE

Since inception in 1976, hundreds of thousands of families have trusted First Team with the sale or purchase of their home.

We understand how to position and maximize exposure with a tailored marketing strategy.

You want your home sold quickly and for an optimum price.

You have questions…

We have answers… + + + +

Who are we? How much is your home worth? How long will it take to sell? How do we market your home?

+ How do we protect you? + How are we different? + What do we charge?

S T R AT E G I C M A R K E T I N G P L A N

THE OLD RULES

no longer

apply

Strategies to achieve success in today’s changing market.

THE

NEW

RULES

TheOF 2012 POWER BROKER REPORT REAL ESTATE

Home inventory levels, price ﬂuctuation and mortgage restrictions are among the tightest in history.

First Team’s customer care center professionals are trained and committed to responding to interested buyers within minutes.**

According to the National Association of REALTORS® (NAR), 90% of all real estate buyers will utilize the internet to search for their next home.*

When it comes to real estate transactions, the negotiating ability of the professionals at First Team is unparalleled.

Contrary to popular opinion, showcasing and marketing your home with multiple images can help the property sell faster and at a higher price.

Let Hot Buys® locate the right home for you more efficiently and quickly.

Staging a home can help the property sell 50 percent faster and for as much as 6.9 percent higher.*

What you don’t know about home financing can be costly in the long run. Let the professionals at First Team step in to assist you with this time-consuming and oftentimes complex process.

While everyone is aware of the current status of the real estate environment nationally, First Team’s experts understand that real estate is all about the local market.

Whether you’re buying or selling a home, the New Rules of Real EstateSM can help produce more favorable results. Let First Team show you the many advantages of putting the New Rules into action.

The NEW Rules of Real Estate® *2012 NAR Profile of Home Buyers and Sellers **Client Care Center Hours: M-Th 8:00am – 6:00pm (PST), Fri-Sun 8:00am – 5:00pm (PST) © First Team® Real Estate. All rights reserved. Revised 5/15.

S T R AT E G I C M A R K E T I N G P L A N

5.8 billion

IN ANNUAL VOLUME

National top 11 ranking with local area focus. Large enough to have the resources – small enough to care.

11TH Most Influential Real Estate Brokers in America 2014*

S T R AT E G I C M A R K E T I N G P L A N

1 in Southern

California 15 YEARS IN A ROW

7,713 successfully closed annual transactions. We sell more homes and represent more buyers than any other real estate brokerage in Southern California. Proven stability in an unstable market.

TOP BROKER REPORT

Rank

Total Sales in Units

Company Name

FIRST TEAM® REAL ESTATE

7,713

Berkshire Hathaway

4,752

Realty One Group

4,002

Tarbell Real Estate

3,565

Prudential CA/Cosner

3,398

Realty Executives

3,054

Evergreen Realty

2,024

Sotheby’s International

1,908

Coldwell Banker Residential

1,595

RE/MAX Masters

1,438

The Company *All reports are published January 2015 based on data available at the end of December 2014 for Orange County, CA, Los Angeles County, CA, Riverside County, CA, San Bernardino County, CA for aggregated brokers only. All reports presented are based on data supplied by the CARETS and Desert Area MLS. Neither the Associations nor their MLSs guarantee or are in anyway responsible for its accuracy. Data maintained by the Associations or their MLSs may not reﬂect all real estate activities in the market. Information deemed reliable but not guaranteed. If information has been filtered, the report/graph does not represent data in its entirety. Copyright © Trendgraphix Inc. © First Team® Real Estate. All rights reserved. Revised 5/15.

S T R AT E G I C M A R K E T I N G P L A N

2x as many WE SELL

VOTED

TATE REAL EPSANY COMEARS UA

EOPLE’ S L P

BROKER REPORT

IN A ROW

6,000

5,000

5,381

by Trendgraphix • Published January 2015 Ranked on total sales in units All Residential Properties – 12 month period

4,000

3,000

Number of Transactions

2,456 1,956

2,000

1,368

1,366

1,276

1,168

1,043

1,000

Realty One Group

Berkshire Hathaway

Surterre Properties

Evergreen Realty

Prudential/ Cosner

Star Real Estate

#1 in Orange County Home Sales* *All reports are published January 2015 based on data available at the end of December 2014 for Orange County, CA. All reports presented are based on data supplied by the CARETS and Desert Area MLS. Neither the Associations nor their MLSs guarantee or are in anyway responsible for its accuracy. Data maintained by the Associations or their MLSs may not reﬂect all real estate activities in the market. Information deemed reliable but not guaranteed. If information has been filtered, the report/graph does not represent data in its entirety. Copyright © Trendgraphix Inc. © First Team® Real Estate. All rights reserved. Revised 5/15.

Keller Williams

835

Regency

752

Tarbell Real Estate

21ST

21S

TOP

OPLE L PE ’S

Delivering results… not excuses.

Voted Orange County’s Best Real Estate Company for 2011, 2012, 2013 and 2014.

HOMES IN ORANGE COUNTY

S T R AT E G I C M A R K E T I N G P L A N

WE REPRESENT

more buyers Almost more than our 2 closest competitors combined.

List your home with the company that has the most buyers. Proprietary Buyer PipelineTM delivers results.

TOP

BROKER REPORT

4,000

by Trendgraphix • Published January 2015 Ranked on total buyer sales in units All Residential Properties – 12 month period

3,626 3,000

2,160

Number of Buyer Transactions

2,000

1,970

1,750 1,455

1,396 1,035

1,000

814

Realty One Group

Berkshire Hathaway

Tarbell Real Estate

Prudential/ Cosner

Realty Executives

Evergreen Realty

#1 in Buyer Representation* *All reports are published January 2015 based on data available at the end of December 2014 for Orange County, CA, Los Angeles County, CA, Riverside County, CA, San Bernardino County, CA. All reports presented are based on data supplied by the CARETS and Desert Area MLS. Neither the Associations nor their MLSs guarantee or are in anyway responsible for its accuracy. Data maintained by the Associations or their MLSs may not reﬂect all real estate activities in the market. Information deemed reliable but not guaranteed. If information has been filtered, the report/graph does not represent data in its entirety. Copyright © Trendgraphix Inc. © First Team® Real Estate. All rights reserved. Revised 5/15.

Sotheby’s International

788

Century 21 Allstars

665

Surterre Properties

S T R AT E G I C M A R K E T I N G P L A N

WITH LOCAL AREA FOCUS &

teamwork

WE UNDERSTAND YOUR MARKET Family-owned since 1976 with more than 24 locations.

2,000 agents and associates* equipped with

the latest tools and technologies working on your behalf. A national franchise is only as good as its local owner or operator. SAN LUIS OBISPO

KERN SANTA BARBARA LOS ANGELES VENTURA

SAN BERNARDINO

ORANGE RIVERSIDE

SAN DIEGO

A Local Independent Real Estate Company vs. National Franchise *Client Care Center Hours: M-Th 8:00am – 6:00pm (PST), Fri-Sun 8:00am – 5:00pm (PST) © First Team® Real Estate. All rights reserved. Revised 5/15.

S T R AT E G I C M A R K E T I N G P L A N

900,000

ANNUAL WEBSITE VISITS *

OF MONTHLY thousands BUYER INQUIRIES **

Cutting edge website technology that delivers results. Buyer inquiries routed within seconds to your agent through our exclusive Client Care Center.**

Online Marketing - FirstTeam.com *Internal Omniture Web Tracking Software Reporting. **Client Care Center Hours: M-Th 8:00am – 6:00pm (PST), Fri-Sun 8:00am – 5:00pm (PST) © First Team® Real Estate. All rights reserved. Revised 5/15.

S T R AT E G I C M A R K E T I N G P L A N

Quality images

ARE EVERYTHING

A picture is worth 1000

words.

The right presentation of your property can have a major financial impact.

Online Marketing - Multiple Listing Service (MLS)

S T R AT E G I C M A R K E T I N G P L A N

POOR IMAGES

do not

properly REPRESENT YOUR HOME Qualified buyers may not consider your home based solely on poor photos.

NO PHOTO

POOR CURB APPEAL WITH CARS IN DRIVEWAY

DARK PHOTOS

PARTIAL KITCHEN PHOTO WITH CLUTTER ON COUNTER

UNAPPEALING BACKYARD DOES NOT SHOW SIZE

INTERIOR HALLWAY PHOTO…WHY?

Online Marketing - Multiple Listing Service (MLS)

S T R AT E G I C M A R K E T I N G P L A N

Ineffective MLS

THE WRONG WAY

POOR GRAMMAR

UNNECESSARY ABBREVIATION

IMPORTANT FEATURE?

Online Marketing - Multiple Listing Service (MLS)

S T R AT E G I C M A R K E T I N G P L A N

Ineffective MLS

THE WRONG WAY

INCOMPLETE INFORMATION OF SEARCHABLE CRITERIA

ONLY 4 UNPROFESSIONAL AND IRRELEVANT PHOTOS

Online Marketing - Multiple Listing Service (MLS)

S T R AT E G I C M A R K E T I N G P L A N

Ineffective MLS

THE WRONG WAY 1 2

HIGH PRICED LISTING

1% COMMISSION

PRICE INCREASED FROM ORIGINAL LISTING

DIFFICULT TO SHOW

THIS IS AGENT’S JOB, NOT THE SELLER’S

739 DAYS ON THE MARKET

Online Marketing - Multiple Listing Service (MLS)

S T R AT E G I C M A R K E T I N G P L A N

Effective

MLS

THE RIGHT WAY

SKILLED COPYWRITING

DETAILED AND ACCURATE FEATURES

Online Marketing - Multiple Listing Service (MLS)

S T R AT E G I C M A R K E T I N G P L A N

Effective MLS

THE RIGHT WAY

COMPLETE SEARCHABLE CRITERIA

SCHOOL INFORMATION

TRACT INFORMATION

OPEN HOUSE

Online Marketing - Multiple Listing Service (MLS)

S T R AT E G I C M A R K E T I N G P L A N

Effective MLS

THE RIGHT WAY

UP TO 35 PROFESSIONAL PHOTOS

PHOTO CAPTIONS

Online Marketing - Multiple Listing Service (MLS)

S T R AT E G I C M A R K E T I N G P L A N

Effective MLS

THE RIGHT WAY

HOA AMENITY PHOTOS

Online Marketing - Multiple Listing Service (MLS)

S T R AT E G I C M A R K E T I N G P L A N

WE DON’T JUST TALK ABOUT MEDIA EXPOSURE

prove it

Clear communication about your property’s media exposure and its effectiveness.

In these weekly email roundups, you will see: + Marketing activities for your property + How many potential buyers viewed your home on First Team websites + Incoming traffic from our network of syndication partners + Advertising history in all publications Real Estate, OCRegister.com, LATimes.com, and many more

S T R AT E G I C M A R K E T I N G P L A N

Maximize

WORLDWIDE EXPOSURE

S T R AT E G I C M A R K E T I N G P L A N

RECIPROCAL EXPOSURE THROUGH

local & national

websites

Reciprocal exposure through local and national websites.

YOUR HOME

S T R AT E G I C M A R K E T I N G P L A N

Enhanced

search engine OPTIMIZATION

Prime online positioning ensures that our listings receive maximum exposure to increase buyer awareness. Over 900,000 annual website visits from search engines and other traffic sources*

Online Marketing - Search Engine Marketing & Optimization *Internal Omniture Web Tracking Software Reporting. Other company and product names may be trademarks or trade names of their respective owners. ÂŠ First TeamÂŽ Real Estate. All rights reserved. Revised 5/15.

S T R AT E G I C M A R K E T I N G P L A N

home tour PROFESSIONAL

video

1+ billion unique monthly visitors + 6+ billion hours watched per month 100 hours of video uploaded per minute + 80% international visitors

F IRST T EAM H OME T OURS

S T R AT E G I C M A R K E T I N G P L A N

WE ARE

socially

connected 2 billion people actively use social media each month* First Team expands your home’s marketing reach by placing it on the top 7 social media networks. We ensure online video exposure for our clients by featuring every First Team listing on the First Team YouTube channel: YouTube.com/FirstTeamHomeTours

Instagram Pinterest Facebook

Online Exposure *User data as of January 2015, as reported by Facebook, Tencent, VKontakte, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat. YouTube™ is a registered trademark of Google, Inc. First Team® Real Estate is not affiliated with YouTube™ or Google, Inc. Other company and product names may be trademarks or trade names of their respective owners. © First Team® Real Estate. All rights reserved. Revised 5/15.

S T R AT E G I C M A R K E T I N G P L A N

We advertise

THAN ANY LOCAL REAL ESTATE COMPANY

We invest in multi-million dollar campaigns utilizing key regional publications that generate thousands of buyer inquiries.* FirstTeam.com

Bright & SpaciouS

aBSolutely turnkey!

5 unit inVeStment

priStine 2-Story!

darling condo

anaheim hillS $849,900 4BR/4BA 2,520 SF, move-in ready! Lovely home features cathedral ceilings in the living & dining rooms w/great natural light.

huntington Beach $629,000 4BR, 2BA airy home on oversized corner lot w/maple floors, granite & SS appliances in kitchen, & huge backyard beautifully landscaped.

inglewood $700,000 Nice property for first time investor. 5 units, 7BRs, 5BAs, & approx. 3,746 SF. The property has a lot size of 7,505 SF.

la palma $599,999 Large home has formal living & dining rooms, gleaming tile & hardwood floors, crackling FP in family room, & cozy breakfast nook!

long Beach $315,000 This 1BR, 1 full BA, & 729 SF darling condo is one block from ocean & short walk to trendy Belmont Shores shopping & restaurants.

(556253)

(556170)

(556255)

(556197)

(556254)

(888) 335-8628

(800) 490-0562

(888) 335-8628

(800) 387-5430

3Br Beauty

(888) 335-8628

charming circle area

long Beach $405,000 This home has 3BR, 1BA, and approx. 1,031 SF. The property has a lot size of 5,497 SF & was built in 1951.

long Beach $449,900 3BR/2BA, large yard, kitchen w/eating area, laundry & 1/2 BA off kitchen, 2-car garage, & walk to Rec Park & stores at Traffic Circle.

(556251)

(556266)

(888) 335-8628

charming BiXBy terrace!

long Beach $575,000 Classic home w/coved ceilings, crown moulding, hardwood floors, cozy FP, master suite, & unique backyard for entertaining. Must see & have! (556196)

(800) 387-5430

Belmont Shore Beauty

long Beach $999,999 Gorgeous Belmont Shore 2-story Spanish-style home. 4BRs, 2 full & 1 partial BA, 3,254 SF, & private courtyard. (556259)

(888) 335-8628

Beautiful pool-home

Buena park $475,000 Beautiful 3BR, 2BA, pool-home w/1,404 SF of living space & a great floorplan situated on a nearly 6,100 SF lot. (556258)

(888) 335-8628

2-Story family home

long Beach $599,900 This large 2-story family home features a large dining area w/bar top counter. 4BR, 1.75BA, & 1,987 SF. (556268)

(888) 308-1309

north hollywood houSe

Stunning home on the water

long Beach

(556370)

(888) 305-9043

canal front maSterpiece

long Beach $2,149,000 Stunning approx. 2,356 SF 3BR/2.5BA Naples Island Estate. Exquisitely appointed, entertainer’s size family room, & close to private boat dock. (556368)

(888) 305-9043

delightful lakewood park!

lakewood $399,900 Spacious floorplan offers formal & casual dining areas, beautifully remodeled kitchen, large family room w/hardwood floors, & secluded backyard! (556194)

(800) 387-5430

4Br plaZa gem!

long Beach $599,999 Don’t miss this outstanding open floorplan, 3BAs, gleaming wood floors, huge master suite w/custom BA, & large corner-lot w/RV access! (556199)

(800) 387-5430

aBSolutely moVe-in-ready!

north hollywood $420,000 This North Hollywood home has 3BRs, 2BAs, & is approx. 1,301 SF w/wood burning FP in the living room.

norwalk $349,900 2BRs + den, freshly painted in & out. Gleaming wood floors, kitchen w/granite & tile, cozy FP in living room, large backyard, & garage!

(556265)

(556195)

(888) 308-1309

$2,950,000

Amazing location on water w/spectacular views, built by renowned architect Paul Tay. U-shaped boat dock accommodates 2 large boats.

(800) 387-5430

family truSt Sale

norwalk $355,000 2BR/1BA 1,164 SF home in a nice Norwalk neighborhood. Some upgrades in recent years. (556252)

hole-in-one

rancho mirage $450,000 Beautifully updated 4BR, 4BA 3,883 SF home w/ pano views of the mountains & the 8th hole of the Championship Course.

(888) 335-8628

outStanding pool-home!

lakewood $679,900 5BR 2-story w/gourmet kitchen, elegant dining, family room, 2 master suites, FP in living room, heated pool & spa, & palm trees in front & back! (556168)

(556257)

(800) 490-0562

craftSman home

long Beach $849,000 This stunning 3BR/2BA craftsman home blends contemporary vibe w/historic charm in the heart of Bluff Park just 2 blocks from the beach. (556369)

(556256)

(556167)

(888) 335-8628

remodeled home

long Beach $1,095,000 3BR/4BA 2,378 SF remodeled home in the heart of Naples is an entertainer’s dream! Built on an oversized lot steps from the Canals.

(888) 305-9043

elegant Showplace!

Seal Beach $855,000 Cathedral ceilings, formal living room & dining room, family room w/FP, chef’s delight kitchen w/6 burner, master retreat, park-like yard, & Los Al schools!

(888) 335-8628

great Belmont heightS

long Beach $310,000 Remodeled large 1BR, 1BA condo w/new wood flooring, designer paint, scraped ceilings, mirrored closet doors, & more.

(556369)

(888) 305-9043

Stunning home!

(888) 308-1309

long Beach Beauty

long Beach $839,900 Tucked away on a nice private street in Belmont Heights. This 3BR, 2BA beauty is sure to be everything you have ever dreamed of. (556267)

(888) 308-1309

outStanding home!

roSSmoor $825,000 Highly upgraded on large lot has living room w/FP, elegant formal dining, spacious kitchen, & oversized family room w/brick FP. Tons to offers, must see! (556198)

(800) 387-5430

BiXBy terrace gem!

long Beach $499,000 Vintage accents as well as many updates in this jewel. Hardwood floors, bright airy kitchen, wainscoted formal dining, fresh paint, & huge lot! (556169)

(800) 490-0562

marina del rey condo

marina del rey $549,500 This Marina City condo in the Marina Del Rey neighborhood has 2BRs, 2BAs, & approx. 1,422 SF of living. (556264)

(888) 308-1309

long Beach townhome

Stanton $275,000 Updated kitchen w/newer appliances, Corian counters, & breakfast bar. Inside laundry, central heat & A/C, & direct access to 2-car garage!

torrance $529,900 This townhome is a rare find. Property is a 2 on 1 lot w/no association dues. 3BRs, 2.5BAs, & beautiful bamboo floors.

(556193)

(556269)

(800) 490-0562

WHEN YOU WANT TO

LEAD THE PACK

interested in a career in real estate? First Team is now interviewing new & experienced sales associates. We will license & train.

(800) 387-54300

(888) 308-1309

agent incentiVeS include

• Generous listing & buyer lead systems • Accelerated 3-week training • Earn while you learn – No upfront costs • Award-winning luxury marketing tools • Aggressive online & print advertising & marketing

877.845.1997 | firstteamcareers.com

VISIT AN OPEN HOUSE NEAR YOU THIS WEEKEND!

SUNDAY, FEBRUARY 16!

For locations visit FirstTeam.com/OpenHouse or call 866.938.5807 ROSSMOOR - SEAL BEACH

BELMONT SHORE

LONG BEACH

12501 Seal Beach Blvd., #100, Seal Beach, CA 90740

5305 E. 2nd St., #104, Long Beach, CA 90803

4500 Pacific Coast Highway, #100 , Long Beach, CA 90804

(562) 596-9911

(562) 433-5555

(562) 427-4748

Print Marketing - Balanced and Targeted Publications *Client Care Center Hours: M-Th 8:00am – 6:00pm (PST), Fri-Sun 8:00am – 5:00pm (PST) Other company and product names may be trademarks or trade names of their respective owners. © First Team® Real Estate. All rights reserved. Revised 5/15.

S T R AT E G I C M A R K E T I N G P L A N

SoCaLiving

™

MAGAZINE

Exclusively for First Team listings. Maximize your home’s visibility to the local markets from the coast to the desert. With full color, multi-photo spreads, SoCaLiving is a great way to introduce your home.

LUXURY PROPERTIES

ELEGANT GRANDEUR

LAGUNA NIGUEL | $6,995,000 6,430 SF of design & a 3,000 SF, subterranean, 5-car garage. Enjoy the pool, spa, city lights & ocean views, library/office, theater & 1,100-bottle wine cellar. (541157)

A. LONG BEACH | $799,000

In the gated enclave of Del Lago. Open & flowing floorplan with bright living/dining room, vaulted ceilings, crown moulding & fireplace. (541036)

B. LONG BEACH | $974,900 Stunning Virginia Country Club. Rebuilt in 2006. Newer electric, plumbing & A/C. Extensive caesarstone, European cabinets, marble & more. Premier, approx. 22

volume 13 | issue 2

7,065 SF lot. (541074)

Print Marketing

S T R AT E G I C M A R K E T I N G P L A N

get the

word out

Professional photography and design sets your property’s marketing collateral apart from the competition.

115 SOUTH STREET

JUST LISTED!

$795,000

Huntington Beach, CA

AGENT NAME BRE# 01234567

123-456-7890

1234 Plumeria, Rolling Hills, CA 90274

agentname@firstteam.com agentwebsite.com

BIO

Et estin rectata essitem sit, tem quo blabo. Nam re prempor ehentet ari ratisimus eni dolor aut et aut aut aperum ullaci dolorep elicium consequ asperum as dolo is et eoste pelliquos conecep erundis re vellorepro inulles tioribusa antium quiasi consed quia que cus demodit in non es suntur et estin rectata essitem sit, tem quo blabo. Nam re prempor ehentet ari ratisimus eni dolor aut et aut aut aperum ullaci dolorep elicium consequ asperum as dolo is et eoste pelliquos conecep erundis re vellorepro

inulles tioribusa

214 S O U T H S T R E E T IRVINE, CA

© First Team Real Estate. All rights reserved. Agent has not verified information. It has been supplied by third parties; we cannot represent that it is accurate or complete and should not be relied on as such. This offering is subject to errors, omissions, changes, including price or withdrawal without notice. This is not intended to solicit listed property. If your property is currently listed for sale with a broker, please disregard. 16738

AGENT NAME

BRE# 01234567

CalBRE# 01234567

123-456-7890

agentname@firstteam.com agentwebsite.com

t he p o ssibil i t ie s

agentname@firstteam.com firstteam.com

BIO Et estin rectata essitem sit, tem quo blabo. Nam re prempor ehentet ari ratisimus eni dolor aut et aut aut aperum ullaci dolorep elicium consequ asperum as dolo is et eoste pelliquos conecep erundis re vellorepro inulles tioribusa antium quiasi consed quia que cus demodit in non es suntur ma vellaut quae volut aut accuptat aut aceaquae qui berferatur ad maio etur sumquae nihitiatist alit, ommo blautec erferum Et estin rectata essitem sit, tem quo blabo. Nam re prempor ehentet ari ratisimus eni cum facea nimporestium voluptaquas dolor aut et aut aut aperum ullaci dolorep elicium consequ asperum as dolo is et eoste excea nempos is veniae eos repe omnihit qui seri dest, te con pelliquos conecep erundis re vellorepro inulles tioribusa endit, antium quiasi consed quia plaborro ommodiatia inciae pratium que cus demodit in non es suntur ma vellaut quae volut aut accuptat aut aceaquae lab iditem velit ut eatio.

Property Details Neighborhood Sea View

Freeway

5 FWY (1.8 mi.)

Square Feet 4,500

Garage 3

School District Newport Mesa

Hospital

Hoag Medical (1.8 mi.)

Bedrooms

Stories

Elementary

Recreation

Crystal Cove (1.8 mi.)

Bathrooms

HOA

Shopping

Fashion Island (1.8 mi.)

Lot Size

12,000 1985

Mello Roos

Year Built

Westwind (1.8 mi.)

Middle School Northwind (1.8 mi.) High School

Southwind (1.8 mi.)

AGENT BIOGRAPHY

The Evolution of Lifestyle

© First Team Real Estate. All rights reserved. Agent has not verified information. It has been supplied by third parties; we cannot represent that it is accurate or complete and 6285 A INonS T EET This • T US T IN is subject to should not be M relied asRsuch. offering errors, omissions, changes, including price or withdrawal $8 5 0, 0 0 0 without notice. This is not intended to solicit listed property. If your property is currently listed for sale with a broker, please disregard. 16748

Exceariori ni aceatust aliquiam qui consequae ommolori as sae laboreribus con et liquis dolora sundigent, imus ut fugia isqui ditinve lloreprat. Rum inctium aut quam, sequi quaesequod quas id unt quam ilicabo recepel eseriatet aut velectae nobit rehendic temporem acerem rem nonsed mil minimus et faciam el il ea conseque R o l lrai nendeliquis g H I l l sdolessit , C A dit et venditi untion repeditat.

1234 PLUMERIA

Ullibusam voluptur aut facepta tusdae voluptate reseque natur, tem. Sae odi offictia volut facepudiorum repta dellorem invellant porita veniscipid magnia quam es aceaque des assed magniet resecaborite sa veremporem resed mo et aut moles doluptatus veni dem ant eos doles aut liatio bero te perfere sendaes pratem explitatur?

qui berferatur ad maio etur sumquae nihitiatist alit, ommo cum facea Ut blautec ullaturerum erferum iundit ullandaerum derit verehendel mo blam aute nimporestium voluptaquas excea nempos is veniae eos repe endit, omnihit qui seri dest, sedipitae natur res dolupta doloreh te con plaborro ommodiatia inciae pratium lab iditem velit ut eatio. enestrum ipsunto mossinvent dolore minus quam etur miliqui officient

Ut ullaturerum iundit ullandaerum derit verehendel mo blam aute sedipitae eatesed quossi bla nam eturnatur maxim res facearum illantibus.Ucitia cus et accus dolupta doloreh enestrum ipsunto mossinvent dolore minus quam etur miliqui officient aut aut pratibus dicaeptat ini qui am eatesed quossi bla nam etur maxim facearum illantibus.Ucitia cus etutaccus aut. excepero molut quideli aut genihil

664 PACIFIC COAST HWY LAGUNA HILLS, CA

$ 89 9 , 0 0 0

THE E VOLUTION OF

Et estin rec tata essitem sit, tem quo blabo. Nam re prempor ehentet ari ratisimus eni dolor aut et aut aut aperum ullaci dolorep elicium consequ asperum as dolo is et eoste pelliquos conecep erundis re vellorepro inulles tioribusa antium quiasi consed quia que cus demodit in non es suntur ma vellaut quae volut aut accuptat aut aceaquae qui berferatur ad maio etur sumquae nihitiatist alit, ommo blautec erferum cum facea nimporestium voluptaquas excea nempos is veniae 6854 M A IN ST R EET, T USTIN C A | $85 0,0 0 0

eos repe endit, omnihit qui seri dest, te con plaborro ommodiatia inciae pratium lab iditem velit ut eatio.

21500 FLOWER AVENUE ORANGE, CA

$ 940,000

12445 North Hill the possibilities Rancho Santa Margarita, ca

126 SPRUCE S TREE T

Agent Name

NEWPORT BEACH, CA

BRE# 01234567

123-456-7890

agentname@firstteam.com firstteam.com

$5,250,000

PROPERT Y DE TAIL S

Sum rendi officate aliasitaquam etur modi coribust maio enecupi tatiaer itatus, qui volore ape.

Agent Biography Sum rendi officate aliasitaquam etur modi coribust maio enecupi tatiaer itatus, qui volore ape invel inulpa voluptur adit et et atemo doloraepero int as estis ut eiciis mint ius volupta none pe poresequam experumque nostota tquame officipsum eriores eium am quiaspe licias modit, odia et excearibus sequiae num estiumqui andipic ienduci llabore, utatus velecus, a simodipsum harcimpor

Community Info Neighborhood School District Elementary Middle School High School

Sea View Newport Mesa Westwind (1.8 mi.) Eastwind (1.8 mi.) Northwind (1.8 mi.)

Freeway

5 FWY (1.8 mi.)

Hospital

Hoag Medical (1.8 mi.)

Recreation Shopping

COMMUNIT Y DE TAIL S

Square Feet

4,500

Garage

Neighborhood

Sea View

Bedrooms

Stories

School District

Newport Mesa

Bathrooms

HOA

Elementary

Westwind (1.8 mi.)

Lot Size

12,000

Mello-Roos

Middle School

Northwind (1.8 mi.)

Year Built

1985

High School

Southwind (1.8 mi.)

Freeway

5 FWY (1.8 mi.)

Hospital

Hoag Medical (1.8 mi.)

Recreation

Crystal Cove (1.8 mi.)

Shopping

Fashion Island (1.8 mi.)

A California Classic

Crystal Cove (1.8 mi.) Fashion Island (1.8 mi.)

Property Brochures

S T R AT E G I C M A R K E T I N G P L A N

Luxury real estate

THE BRAND THAT DEFINES

One of First Team Estates’ unique strengths is its affiliation with the world’s luxury real estate leader, Christie’s International Real Estate. First Team Estates’ exclusive affiliation with the centuries-old organization is a privilege reserved especially for luxury real estate’s global elite brokerages. First Team Estates’ selection as a Christie’s “top global affiliate” recognizes its superb performance in the marketing and sale of the world’s most prized residences.

S T R AT E G I C M A R K E T I N G P L A N

#1 luxury marketing IN GLOBAL

Blending the global perspective of Christie’s auction house on art and lifestyle with the local expertise of First Team® to bring exceptional service and knowledge to discerning buyers and sellers of luxury real estate. + 1,350 Offices In 46 Countries* + 32,000 Agents*

ANNUAL TRANSACTION VOLUME1

PERCENTAGE OF INTERNATIONAL WEBSITE VISITORS2 60

US $113B

57%

36%

US $70B

1) Source: “Sotheby’s International Realty Network Reports Significant Gains for 2014,” Realogy press release published February 26, 2015, https://www.realogy.com/media/pr/ show_release.cfm?id=1670, noting “in 2014 its affiliated brokers and sales professionals achieved $70 billion in U.S. home sale transaction volume”; Christie’s International Real Estate network (2014 annual sales volume as reported by affiliated brokerages); Sotheby’s International Realty Network worldwide sales volume for 2014 was not disclosed. 2) Source: similarweb.com comparison of traffic from visitors outside of the United States.

Sotheby’s International Realty

1 Luxury Marketing

S T R AT E G I C M A R K E T I N G P L A N

WORLDWIDE EXPOSURE

increases

demand

FOR YOUR PROPERTY

+ Over 2.2 million visitors worldwide and over 15 million page views every year.* 54% of traffic is from non-U.S. countries* + Over 40 million website visitors and over 450 million page views across all affiliate network websites* + Consistently ranking among the top results on major search engines + Access to an afﬂuent audience is further enhanced by prominent real estate promotions on www.Christies.com

S T R AT E G I C M A R K E T I N G P L A N

Leading

global marketplace FOR LUXURY HOMES

Powerful worldwide exposure to over one million afﬂuent buyers from 200 countries. 500 top brokerages in nearly 50 countries.

1,244,701 annual web visits by foreign buyers from

195 countries to First Team listings on LuxuryPortfolio.com.*

Global Reach* China: 163,086 United Kingdom: 64,261 France: 35,478 Canada: 26,252 Germany: 19,555 Australia: 13,577

Netherlands: 8,611 Mexico: 5,823 Spain: 5,788 Sweden: 5,088 Brazil: 5,081

Italy: 4,680 Switzerland: 4,435 Russian Federation: 4,395 India: 4,275 Japan: 3,861

1 Luxury Marketing

Not all countries representing total international visitors to First Team Estates listings appear on graph shown. *Luxury Portfolio, LuxeAnalytics™ Data based on January 1, 2014 to December 31, 2014. © First Team® Real Estate. All rights reserved. Revised 5/15.

Ireland: 3,852 Philippines: 3,455 New Zealand: 3,183 Vietnam: 2,890 Ukraine: 2,708

S T R AT E G I C M A R K E T I N G P L A N

We invest

IN TARGETED MARKETING FOR YOUR LUXURY HOME

S T R AT E G I C M A R K E T I N G P L A N

show you

results

9 languages + 38 currencies + $40 billion in inventory + 15,183 properties

MARKET

ACTIVITY REPORTING

Luxury Portfolio Reporting

$40 BILLION IN INVENTORY

9 LANGUAGES

15,183 PROPERTIES

38 CURRENCIES

Average Reporting

20%20%

Visits by Country - Top 10 Countries* Visits by Currency - Top 10*         

China United Kingdom France Canada Germany Australia Netherlands Mexico Spain

163,086 64,261 35,478 26,252 19,555 13,577 8,611 5,823 5,788

         

United States Dollars (USD) Euro (EUR) New Zealand Dollars (NZD) British Pounds (GBP) Swiss Francs (CHF) Canadian Dollars (CAD) Mexican Pesos (MXN) Australian Dollars (AUD) Qatar Riyals (QAR) Danish Kron (DKK)

Visits by U.S. State - Top 10 States* 1,206,492 8,711 6,763 6,600 4,162 3,898 3,637 3,558 170 158

         

California New Jersey Texas New York Washington Georgia Ohio Virginia Florida Pennsylvania

193,134 47,719 42,722 23,663 22,616 20,063 17,040 16,145 15,574 13,576

2,500

        

English Traditional Chinese Japanese Russian German French Italian Spanish Portuguese

631,448 8,524 4,611 4,385 4,271 4,081 4,037 3,174 2,902

Languages (excluding English)

Currency (excluding USD)

Visits by Language - Top 9*

5,000

7,500

10,000

Luxury Marketing - The Facts *Luxury Portfolio, LuxeAnalytics™ Data based on January 1, 2014 to December 31, 2014. Not all countries representing total international visitors to First Team Estates listings appear on graph shown. © First Team® Real Estate. All rights reserved. Revised 5/15.

2,500

5,000

7,500

10,000

S T R AT E G I C M A R K E T I N G P L A N

HIGHEST SALES VOLUME THROUGH

largest

worldwide NETWORK

Targeted, integrated, measured print and digital media. More U.S. home sales volume in 2013 than any national real estate brand or franchise.

LARGEST

WORLDWIDE NETWORK

LEADING REAL ESTATE COMPANIES® OF THE WORLD

300

$314

$267

250

Sales Volume in billions of dollars $221

200

150

$131

$122

$80

100

$44

$114

$28

$22

$19

$12

Coldwell Banker

RE/MAX

Keller Williams

Century 21

Actual member statistics for LeadingRE and estimates for other networks listing average sales units per agent and average sales price for firms in each respective network from published sources for 2013 production. © First Team® Real Estate. All rights reserved. Revised 5/15.

Prudential Berkshire Real Living Sotheby’s Hathaway

ERA

Realty Better Homes Execs. & Gardens

S T R AT E G I C M A R K E T I N G P L A N

THE LARGEST NETWORK

relocation

buyers OF

Relocation buyers pay top dollar in the shortest amount of time. 500 top companies in nearly 50 countries. First Team handles more inbound relocation clients than any other Southern California broker.* Our leading brand, along with our global connections provides you with unmatched resources from all over the world.

BELGIUM CANADA CAYMAN ISLANDS CHINA FIJI FRANCE GERMANY

MEXICO NEW ZEALAND SOUTH AFRICA SPAIN SWITZERLAND UNITED KINGDOM

S T R AT E G I C M A R K E T I N G P L A N

Staging HOME

586% return on investment and 83% less time on the market.* 94% of staged homes sell in 29 days or less.**

BEFORE

AFTER

BEFORE

AFTER

S T R AT E G I C M A R K E T I N G P L A N

Market Trends

ANALYTICS

Local market data to strategically price and position your home. Get the facts to help you make informed decisions. Provides access to instant, accurate, up-to-date inventory and sales statistics. + List price vs. sold price + Inventory supply and demand

+ Average days on market + Pending sales

+ Price per square foot + 10-year historical trends

Determine price trends over time in your neighborhood.

12,000 10,000

ACTIVE vs. PENDING vs. SOLD UNITS 9.0

Price Range: $0 to No Max County: Orange County Property Types: Single Family Residence Date Range: 1/1/2014 - 12/31/2014

Active Units Pending Units Sold Units

8.0

Buyer

7.0 6.0

8,000 Neutral

4,000

4.0 2.4

2,000 0

5.0

Seller

Number of Units

6,000

01/2014

02/2014

03/2014

04/2014

05/2014

06/2014

07/2014

08/2014

09/2014

10/2014

Market Trends

11/2014

12/2014

3.0 2.0 1.0

Market Activity Index: 2.4

All reports presented are based on data supplied by the CARETS (CLAW, CRISNet MLS, DAMLS, CRMLS, i-Tech MLS, and/or VCRDS) or their MLSs. Neither the Associations nor their MLSs guarantee or are in anyway responsible for their accuracy. Data maintained by the Associations or their MLSs may not reﬂect all real estate activities in the market. Information deemed reliable but not guaranteed. © Hallmark Escrow, Inc. / Coast Cities Escrow. © First Team® Real Estate. All rights reserved. Revised 5/15.

S T R AT E G I C M A R K E T I N G P L A N

Fastest response

TO BUYER INQUIRIES

Buyers expect a quick response and nobody does it faster. Licensed Client Care Center professionals are committed to connecting buyers to your agent within seconds. First Team ranks above all other brokers and provides the highest level of customer service to prospective buyers of your home. First Team average response time = 5.29 minutes* Competitor average response time = 8.29 hours**

Test the competition and compare.

CAR

REPORT **

Buyer Expectations

Actual

Instantly

5.29 minutes*

Within 1 Hour Within 2 Hours Within 4 Hours Same Day 1 Business Day

20%20%

10%

15%

20%

25%

Quickest Response to Buyer Inquiries *Client Care Center Hours: M-Th 8:00am – 6:00pm (PST), Fri-Sun 8:00am – 5:00pm (PST) **2009 CAR Economic & Housing Market Update © First Team® Real Estate. All rights reserved. Revised 5/15.

30%

35%

40%

S T R AT E G I C M A R K E T I N G P L A N

routed

BUYER INQUIRIES

immediately TO YOUR AGENT

Dedicated and licensed personnel in our Client Care Center are standing by to deliver buyers to you. Superior buyer cultivation and capture guarantees inquiries on your home are handled properly. Client Care Center – A First Team buyer delivery exclusive.

BUYER GENERATION

BUYER CULTIVATION

BUYER ENGAGEMENT

Client searches for homes.

Client Care Specialist determines real estate need/interest and buying timeline.

Agent stays with the client until the close of sale or returns the client to the Customer Care Center for follow up and cultivation.

Client requests information (email, toll-free call, online registration, etc.).

Immediately connects the buyer to the listing agent 7 days per week, 10 hours per day.

SALE OF YOUR HOME All steps in our Buyer Delivery SystemSM lead to a successful home sale.

S T R AT E G I C M A R K E T I N G P L A N

88,665buyers INTERESTED

Largest pool of qualified buyers in Southern California. Exclusive technology that collects and then matches buyers and sellers. We may already be working with the right buyers for your home. Not available from the competition

S T R AT E G I C M A R K E T I N G P L A N

SNEAKPREVIEW

THE FASTEST WAY TO MARKET AND EXPOSE YOUR HOME

Let buyers and sellers know about your home before it hits the MLS. Buyers feel more urgency and may pay higher prices to purchase homes before they are released to the market. + 40% of SNEAKPREVIEWSM properties are sold by First Team® agents + Only First Team provides their buyers the advantage of being first to see new listings with SNEAKPREVIEWSM + Daily release of new listings exclusive to all First Team agents and their clients

Exclusive access to 100s of homes not currently listed.

SNEAKPREVIEW

S T R AT E G I C M A R K E T I N G P L A N

Buyers identify

EXCEPTIONAL HOME VALUES

faster

Our proprietary Hot Buys速 system attracts motivated buyers looking for the best opportunities. Maximize exposure and increase demand for your home. Exclusive technology determines the best home values.

Hot Buys速

S T R AT E G I C M A R K E T I N G P L A N

Smooth &

convenient

TRANSACTIONS WITH ONE-STOP SHOPPING

Principle Select INSURANCE SERVICES

COMMERCIAL

The Family of Companies

S T R AT E G I C M A R K E T I N G P L A N

ALIGNMENT TO ACHIEVE

maximum price FirstTeam.com

Bright & SpaciouS

aBSolutely turnkey!

5 unit inVeStment

priStine 2-Story!

darling condo

anaheim hillS $849,900 4BR/4BA 2,520 SF, move-in ready! Lovely home features cathedral ceilings in the living & dining rooms w/great natural light.

huntington Beach $629,000 4BR, 2BA airy home on oversized corner lot w/maple floors, granite & SS appliances in kitchen, & huge backyard beautifully landscaped.

inglewood $700,000 Nice property for first time investor. 5 units, 7BRs, 5BAs, & approx. 3,746 SF. The property has a lot size of 7,505 SF.

la palma $599,999 Large home has formal living & dining rooms, gleaming tile & hardwood floors, crackling FP in family room, & cozy breakfast nook!

long Beach $315,000 This 1BR, 1 full BA, & 729 SF darling condo is one block from ocean & short walk to trendy Belmont Shores shopping & restaurants.

(556253)

(556170)

(556255)

(556197)

(556254)

(888) 335-8628

(800) 490-0562

(888) 335-8628

(800) 387-5430

3Br Beauty

(888) 335-8628

charming circle area

long Beach $405,000 This home has 3BR, 1BA, and approx. 1,031 SF. The property has a lot size of 5,497 SF & was built in 1951.

long Beach $449,900 3BR/2BA, large yard, kitchen w/eating area, laundry & 1/2 BA off kitchen, 2-car garage, & walk to Rec Park & stores at Traffic Circle.

(556251)

(556266)

(888) 335-8628

charming BiXBy terrace!

long Beach $575,000 Classic home w/coved ceilings, crown moulding, hardwood floors, cozy FP, master suite, & unique backyard for entertaining. Must see & have! (556196)

(800) 387-5430

Belmont Shore Beauty

long Beach $999,999 Gorgeous Belmont Shore 2-story Spanish-style home. 4BRs, 2 full & 1 partial BA, 3,254 SF, & private courtyard. (556259)

(888) 335-8628

Beautiful pool-home

Buena park $475,000 Beautiful 3BR, 2BA, pool-home w/1,404 SF of living space & a great floorplan situated on a nearly 6,100 SF lot. (556258)

(888) 335-8628

2-Story family home

long Beach $599,900 This large 2-story family home features a large dining area w/bar top counter. 4BR, 1.75BA, & 1,987 SF. (556268)

(888) 308-1309

north hollywood houSe

Stunning home on the water

long Beach (556370)

(888) 305-9043

canal front maSterpiece

long Beach $2,149,000 Stunning approx. 2,356 SF 3BR/2.5BA Naples Island Estate. Exquisitely appointed, entertainer’s size family room, & close to private boat dock. (556368)

(888) 305-9043

delightful lakewood park!

lakewood $399,900 Spacious floorplan offers formal & casual dining areas, beautifully remodeled kitchen, large family room w/hardwood floors, & secluded backyard! (556194)

(800) 387-5430

4Br plaZa gem!

long Beach $599,999 Don’t miss this outstanding open floorplan, 3BAs, gleaming wood floors, huge master suite w/custom BA, & large corner-lot w/RV access! (556199)

(800) 387-5430

aBSolutely moVe-in-ready!

north hollywood $420,000 This North Hollywood home has 3BRs, 2BAs, & is approx. 1,301 SF w/wood burning FP in the living room.

norwalk $349,900 2BRs + den, freshly painted in & out. Gleaming wood floors, kitchen w/granite & tile, cozy FP in living room, large backyard, & garage!

(556265)

(556195)

(888) 308-1309

$2,950,000

Amazing location on water w/spectacular views, built by renowned architect Paul Tay. U-shaped boat dock accommodates 2 large boats.

(800) 387-5430

family truSt Sale

norwalk $355,000 2BR/1BA 1,164 SF home in a nice Norwalk neighborhood. Some upgrades in recent years. (556252)

hole-in-one

rancho mirage $450,000 Beautifully updated 4BR, 4BA 3,883 SF home w/ pano views of the mountains & the 8th hole of the Championship Course.

(888) 335-8628

outStanding pool-home!

lakewood $679,900 5BR 2-story w/gourmet kitchen, elegant dining, family room, 2 master suites, FP in living room, heated pool & spa, & palm trees in front & back! (556168)

(556257)

(556369)

(556256)

(556167)

(888) 335-8628

remodeled home

long Beach $1,095,000 3BR/4BA 2,378 SF remodeled home in the heart of Naples is an entertainer’s dream! Built on an oversized lot steps from the Canals.

(888) 305-9043

elegant Showplace!

Seal Beach $855,000 Cathedral ceilings, formal living room & dining room, family room w/FP, chef’s delight kitchen w/6 burner, master retreat, park-like yard, & Los Al schools!

(888) 335-8628

great Belmont heightS

long Beach $310,000 Remodeled large 1BR, 1BA condo w/new wood flooring, designer paint, scraped ceilings, mirrored closet doors, & more.

(800) 490-0562

craftSman home

long Beach $849,000 This stunning 3BR/2BA craftsman home blends contemporary vibe w/historic charm in the heart of Bluff Park just 2 blocks from the beach.

(556369)

(888) 305-9043

Stunning home!

(888) 308-1309

long Beach Beauty

long Beach $839,900 Tucked away on a nice private street in Belmont Heights. This 3BR, 2BA beauty is sure to be everything you have ever dreamed of. (556267)

(888) 308-1309

outStanding home!

roSSmoor $825,000 Highly upgraded on large lot has living room w/FP, elegant formal dining, spacious kitchen, & oversized family room w/brick FP. Tons to offers, must see! (556198)

(800) 387-5430

BiXBy terrace gem!

long Beach $499,000 Vintage accents as well as many updates in this jewel. Hardwood floors, bright airy kitchen, wainscoted formal dining, fresh paint, & huge lot! (556169)

(800) 490-0562

marina del rey condo

marina del rey $549,500 This Marina City condo in the Marina Del Rey neighborhood has 2BRs, 2BAs, & approx. 1,422 SF of living. (556264)

(888) 308-1309

long Beach townhome

Stanton $275,000 Updated kitchen w/newer appliances, Corian counters, & breakfast bar. Inside laundry, central heat & A/C, & direct access to 2-car garage!

torrance $529,900 This townhome is a rare find. Property is a 2 on 1 lot w/no association dues. 3BRs, 2.5BAs, & beautiful bamboo floors.

(556193)

(556269)

(800) 490-0562

WHEN YOU WANT TO

LEAD THE PACK

interested in a career in real estate? First Team is now interviewing new & experienced sales associates. We will license & train.

(800) 387-54300

(888) 308-1309

agent incentiVeS include

877.845.1997 | firstteamcareers.com

VISIT AN OPEN HOUSE NEAR YOU THIS WEEKEND!

SUNDAY, FEBRUARY 16!

For locations visit FirstTeam.com/OpenHouse or call 866.938.5807 ROSSMOOR - SEAL BEACH

BELMONT SHORE

LONG BEACH

12501 Seal Beach Blvd., #100, Seal Beach, CA 90740

5305 E. 2nd St., #104, Long Beach, CA 90803

4500 Pacific Coast Highway, #100 , Long Beach, CA 90804

(562) 596-9911

(562) 433-5555

(562) 427-4748

EXPOSING YOUR HOME TO THE MOST BUYERS

PROPERTY PRICING

PROPERTY CONDITION & MERCHANDISING

PROPERTY ACCESSIBILITY

S T R AT E G I C M A R K E T I N G P L A N

THE IMPORTANCE OF

intelligent

pricing

Determining the best asking price for your home is both critical and challenging. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value, a percentage that increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers, increasing your chances for a sale. Another critical factor to take into account when pricing your home is timing. A property is at its peak interest period when first listed (Figure 2). Improper pricing at the initial listing will discourage potential buyers, ultimately leading to a below market value sale (Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chance for selling when it is both newly listed and reasonably priced.

BUYERS vs. MARKET VALUE

Market Value

NUMBER OF WEEKS ON THE MARKET

-2% -4% -6%

60%

-8% DISCOUNT

75%

FROM LIST PRICE OVER TIME

90%

-15% Percentage of buyers by asking price

1-3 weeks

4-12 weeks

13-24 weeks

-8.9%

-10%

Showing Activity

30%

-5.6%

+10%

10%

EFFECTS OF OVERPRICING

-3.6%

+15%

PERCENTAGE OF BUYERS

ACTIVITY vs. TIMING

-1.9%

ASKING PRICE

24+ weeks

S T R AT E G I C M A R K E T I N G P L A N

Effective

COMMUNICATION

+ Showing activity + Buyer feedback + Advertising effectiveness + Measuring against goals + Communication methods/frequency

SHOW

PROGRESS

RESULTS

S T R AT E G I C M A R K E T I N G P L A N

plan

MARKETING OF M

action W

IMMEDIATELY

+ Sign listing agreement + Prepare and merchandise home

+ Take property photos + Schedule advertising

1ST WEEK ON THE MARKET

+ Enter listing into MLS + Put up “For Sale” sign + Install lock box, if applicable + Prepare property ﬂyer/brochure

+ Submit property listing with photos to select real estate websites + Schedule open house

2ND WEEK ON THE MARKET

+ Invite local agents to preview your home + Provide feedback from Broker Preview

3RD WEEK ON THE MARKET

+ Submit “Open House” announcement to MLS and office sales meetings + Prepare and distribute “Open House” ﬂyer + Hold “Open House” on a Sunday

ON-GOING

+ Handle incoming calls and schedule showing appointments + Update owner on showing schedule and traffic + Provide showing feedback + Pre-qualify potential buyers

The End Result: Your

+ Present all offers and recommend counter-offer strategies + Regularly review market trends and new competitive properties + Review price strategy

Complete Satisfaction

+ Obtain acceptable contract + Coordinate all documents to protect yourself + Coordinate home inspections + Successful close of escrow

Marketing Plan of Action

S T R AT E G I C M A R K E T I N G P L A N

actionplan

STEP-BY-STEP

STEPS OF SERVICE

1 2 3 4 5 6

Help you determine the best selling price for your home Suggest what you can do to get your home in top selling condition

Advise you of changes in the market climate

Present all offers to you promptly and assist in evaluating them

Develop a strategy to show your home

Monitor progress toward closing when a contract is accepted

Enter your home in the Multiple Listing System (MLS) Implement the enclosed market plan

Monitor the appraisal and buyers loan approval

Immediately advise you of events that may threaten closing

Communicate with you to review progress periodically

Coordinate and monitor the settlement process

Services You Will Receive

7 8 9 10 11 12

S T R AT E G I C M A R K E T I N G P L A N

Showing PREPARATION

Agents from many real estate companies will want to show your home. Please allow any agent who contacts you to show your home at the suggested time. If you are frequently unavailable, it is suggested that you allow a lockbox to be installed on your door. The easier your property is to show, the more success you will have in finding the right buyer.

STEPS OF PREPARATION

1 2 3 4 5

During daylight hours, open all draperies and window shades

Replace items not included in the sale, or tag them appropriately with “to be replaced with…” or “not included” signs

Open windows 30 minutes before showing to circulate fresh air (as weather permits)

All jewelry and small valuables should be stored in a safety deposit box or in a locked closet

To make the residence more inviting, open all the doors between rooms

Pets should be confined or restricted from view. Also, be sure to eliminate pet odors. Some people may be allergic to them.

Place fresh ﬂowers on kitchen table and/or in the living room

The kitchen and bathroom (towels folded and toilet lid down) should be spotless

If possible, bake cookies or bread in advance to add a tantalizing aroma

Bedrooms should also be tidy (beds should be made and clothes picked up)

6 7 8 9 10

Before you leave the house, please treat it as if you know it is going to be shown. You never know when the right buyer will be touring your home.

When An Appointment Is Made

S T R AT E G I C M A R K E T I N G P L A N

your home

MERCHANDISING

Your home has only one chance to make a great impression with each potential buyer – and it can! The following “tricks of the trade” will help you keep track of what needs to be done. The idea is to present a clean, spacious, clutter-free home – the kind of place that you would want to live in. Accomplish a little every day and before long your home will be ready to make the impression that makes the sale.

YOUR HOME’S CURB APPEAL

+ Mow lawn, trim shrubs, edge gardens/walkways, weed/mulch, sweep walkways/driveway, remove branches, litter, or toys + Repair broken windows and shutters, replace torn screens, make sure frames and seams have solid caulking + Clean and repair patio and deck area

+ Make sure pool or spa sparkles + Touch-up exterior paint, repair gutters and eaves + Clean and remove rust from any window air conditioning units + Make sure doorbell is in good working order + Paint or stain front door

GENERAL INTERIOR TIPS

+ Add a fresh coat of interior paint in light, neutral colors + Clean and wax hardwood ﬂoors, refinish if necessary + Clean/wash kitchen and bathroom ﬂoors + Clean the fireplace

+ Remove extra furniture, worn rugs, and items you don’t use + Repair problems such as leaking taps and toilets or squeaky doors + Add dishes of potpourri + Secure any valuables

LIVING ROOM

+ Make it cozy and inviting, discard chipped or worn furniture & worn rugs

DINING ROOM

+ Polish any visible silver and crystal + Set the table for a formal dinner to help viewers imagine entertaining guests

KITCHEN

+ Make sure appliances are spotless inside and out + Make sure all appliances are in perfect working order

+ Wax or sponge ﬂoor to brilliant shine + Unclutter all counter space, remove countertop appliances

BATHROOMS

+ Remove all rust and mildew + Make sure fixtures are polished

+ Make sure fixtures are in good repair + Replace loose caulking or grout

TO SEE MORE…

Visit www.ﬁrstteam.com/blog/merchandise-home/

Preparing Your Home

S T R AT E G I C M A R K E T I N G P L A N