Luxury real estate marketing at the highest level.
11 Lagunita, Laguna Beach
Marketing plan prepared for
JEFF AND TRACY KATZ
10 Channel Vista | $13,250,000
The power of three. A POWERFUL PARTNERSHIP TO DELIVER MAXIMUM RESULTS.
CARY GLENN
DEAN LUECK & MEITAL TAUB
JIM CONRAD • Renowned architect of exceptional luxury homes
• Local expertise for the last 16 years
• Over $600 million sold2 – 400 transactions
• Over $500 million sold1
• Largest brokerage in Southern California – $5.9 billion3
• 300 transactions
• Ranked #1 in luxury real estate in Orange County in 20164
• Construction and design experience since 1980
• Developed more than 40 homes in Laguna Beach
• Unparalleled local and exclusive international exposure through Christie’s International Real Estate
• Exceptional client service, translating vision into reality
• Strong local knowledge of the real estate market and construction
• Ground-breaking technology, marketing tools and innovative solutions from a full-service marketing company
Local knowledge . International exposure World-class marketing . Design All reports are published March 2017 based on data available from 01/01/2016 - 12/31/2016 for Orange County, CA. © Trendgraphix, Inc. 2 All reports are published March 2017 based on data available from 01/01/2016 - 12/31/2016 for Orange County, CA. © Trendgraphix, Inc. 3 Based on internal volume reporting, total volume 2016. 4 Top Broker Report published January 2017 based on data available from 01/01/2016-12/31/2016, for CRMLS - Orange County, units sold $1+ million, All Brokers. © Trendgraphix, Inc. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. © First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. 17130
1
2741 Ocean Boulevard, Corona del Mar | $8,810,000
Proven track record and expertise. Over $1 billion in luxury home sales. 1
700 SUCCESSFULLY CLOSED TRANSACTIONS.
94.5% OF LIST PRICE compared to 89.6% for other top-agents in the area
40%
25%
International buyers
Relocation/second home buyers
91% SUCCESS RATE 2
1
compared to 50% success rate for other top-agents in the area
3
RANKED TOP 10
RANKED #1 TEAM
of all agents in Orange County
amongst local Laguna Beach agents
$125 million
50 years
2016 transaction volume
of combined experience
4
4
5
Partnering with you to deliver the highest price in the shortest amount of time. 1 This representation is based on information from California Regional Multiple Listing Service/Association of REALTORS®, for the period 01/01/2016 through 12/31/2016 for Orange County, CA. 2 This representation is based on information from California Regional Multiple Listing Service/Association of REALTORS®, for the period 01/01/2016 through 12/31/2016, based on the industry average for selling price vs. list price of 89.6% compared to 94.5% for Dean Lueck, for luxury homes sales over $1 million in Orange County, CA. 3 This representation is based on information from California Regional Multiple Listing Service/Association of REALTORS®, for the period 01/01/2016 through 12/31/2016. 4 All reports are published March 2017 based on data available from 01/01/2016 - 12/31/2016 for Orange County, CA. © Trendgraphix, Inc. 5 All reports are published March 2017 based on data available from 01/01/2016 - 12/31/2016 for Laguna Beach, CA. © Trendgraphix, Inc.
Over $1 billion sold. Ranked #1 team in Laguna Beach.
1
PAST PERFORMANCE IS A GUARANTEE OF FUTURE RESULTS.
ADDRESS
CITY
LIST PRICE
ADDRESS
CITY
LIST PRICE
Vacation Village Resort
Laguna Beach
$40,000,000
10 Channel Vista
Newport Coast
$13,250,000
29 Vista Del Sol
Laguna Beach
$12,000,000
2741 Ocean Blvd
Corona Del Mar
$8,850,000
1065 Marine Drive
Laguna Beach
$11,500,000
23221 Pradera Road
Coto De Caza
$7,500,000
29 Bay Drive
Laguna Beach
$9,500,000
724 Harbor Island Dr
Newport Beach
$6,000,000
110 South La Senda
Laguna Beach
$8,500,000
2021 Tahuna Terrace
Corona Del Mar
$5,900,000
98 S La Senda
Laguna Beach
$8,000,000
8 Via Perazul
Newport Coast
$5,100,000
903 S Coast Hwy
Laguna Beach
$7,000,000
427 La Marina
Corona Del Mar
$5,000,000
903 S Coast Hwy
Laguna Beach
$7,000,000
13 Linda Isle
Newport Beach
$5,000,000
1380 Pacific Way
Laguna Beach
$5,750,000
16 Via Perazul
Newport Coast
$4,650,000
725 Laguna Canyon Rd
Laguna Beach
$5,250,000
5 Via Cristallo
Newport Coast
$4,400,000
2512 Temple Hills
Laguna Beach
$4,749,000
16 Balboa Coves
Newport Beach
$4,100,000
105 Blue Lagoon
Laguna Beach
$4,200,000
16 Le Conte
Laguna Niguel
$4,000,000
116 Dumond
Laguna Beach
$3,000,000
27 Balboa Coves
Newport Beach
$4,000,000
2225 Juanita
Laguna Beach
$2,725,000
This representation is based on information from California Regional Multiple Listing Service/Association of REALTORS®, for the period 01/01/2016 through 12/31/2016. 1 All reports are published March 2017 based on data available from 01/01/2016 to 12/31/2016 for Laguna Beach, CA. © Trendgraphix, Inc.
105 Blue Lagoon, Laguna Beach | $4,200,000
Record-breaking sales. Proven results. THE RIGHT MARKETING, EXPOSURE, AND NEGOTIATION WORKS.
10 CHANNEL VISTA | NEWPORT COAST
2741 OCEAN BOULEVARD | CORONA DEL MAR
23221 PRADERA ROAD | COTO DE CAZA
Highest price per square foot ($1,375) for a custom home in Newport Coast.
Highest price paid in the last two and a half years in Corona del Mar. Sold in seven days.
Highest price paid over the last 7 years in Coto de Caza.
Sold for $13,250,000
Sold for $8,810,000 with multiple offers
Sold for $7,500,000
2021 TAHUNA TERRACE | CORONA DEL MAR
20 PEPPERTREE | NEWPORT BEACH
105 BLUE LAGOON | LAGUNA BEACH
Highest price paid per square foot ($1,740) in the last fifteen years in non-bluff front, Irvine Terrace. Sold in fourteen days.
Highest price paid on record for Bonita Canyon.
Highest price ever in Blue Lagoon.
Sold for $3,389,000
Sold for $4,200,000
Sold for $5,900,000 This representation is based on California Regional Multiple Listing Service statistics at the time of sale.
Skilled negotiation that never leaves money on the table.
29 CASTLEROCK | IRVINE
13 BALBOA COVES | NEWPORT BEACH
5 VIA CRISTALLO | NEWPORT COAST
Highest price paid per square foot ($870) in the last 12 months in Turtle Ridge. Sold for $550,000 more than the most recent model match.
Highest price paid in the community over the last 10 years.
Highest price paid for this model in the last 5 years, $1,000,000 more than the most recent model match.
Sold for $4,050,000
Sold for $2,950,000
Sold for $4,400,000
29 BAY DRIVE | LAGUNA BEACH
909 SUMMIT | LAGUNA BEACH
2767 E. OCEAN BOULEVARD | LONG BEACH
Sold in 27 days by auction. Previously listed by another agent for 145 days with no offers.
Sold in 30 days for $1,017 per square foot before being completed from architectural renderings.
Sold for $9,500,000
Sold for $2,250,000
Sold in 3 weeks by auction at $1,000,000 over opening bid minimum. Previously listed for 404 days. Sold for $4,000,000
World-class aerial and still photography. BUILDING BUYER EMOTION.
Newport Beach
Coto de Caza
Long Beach
Newport Coast
Coto de Caza
Newport Coast
23221 Pradera Road, Coto de Caza | $7,500,000
Exceptional interior and exterior videography. MAKING YOUR HOME COME ALIVE.
Newport Coast
Newport Beach
Dana Point
Corona Del Mar
www.29Bay.com | www.2767EastOceanBlvd.com | www.104bluelagoon.com | www.2021TahunaTerrace.com
Customized concierge services. CUTTING-EDGE TECHNOLOGY. PUT YOUR HOME ON STAGE.
3-D VIRTUAL WALK-THROUGH TOURS AND FLOOR PLANS | STAGING AND MERCHANDISING | ARCHITECTURAL RENDERINGS
bit.do/424vistaparada 424 Vista Parada, Newport Beach | $1,769,000
bit.do/909summit 909 Summit, Laguna Beach | $2,250,000
Imagination becomes reality. ARCHITECTURAL RENDERINGS.
RENDERING
COMPLETED HOME
DURING CONSTRUCTION
RENDERINGS
COMPLETED HOME
Second Floor – Main Level
Fourth Floor - Loft Level
4th - Loft Level SHOWER
3rd - Bedroom Level
AC
BEDROOM #3 2
1
2nd - Main Level
3 x 7" = 1'-9"
BATH #3 FF 407'-6"
1st - Entry Level Garage Level 1
2
3
4
5
6
7
8
9
10
11
14
12
15
S
13
16 x 7 1/2" = 10'-0"
Side Elevation
OPEN TO BELOW
Front Elevation
TOP FLOOR DECK
28
25
27
24
26
23
22
20
21
First Floor - Entry Level
Garage Level
ELEVATOR
ELEVATOR
18
17
16
28 x 7 5/8" = 17'-2 1/2"
19
15
14
13
12
11
10
TRASH
9
8
7
GARAGE FLOOR PLAN
NO FLOOR HVAC
STUDY
ENTRY
6
5
PORCH
4
3
2
pc
1
ENTRY DECK
ELECTRIC METER GAS METER
The top-level loft functions as an ideal media room or third bedroom with a massive entertaining deck and private bathroom of Seagrass limestone and Calacatta Gold marble. The entry level offers a private office that could be a fourth bedroom with an ocean-view deck. Other features include 2-car garage with a full driveway, standing seam metal roof, central air conditioning, Nest thermostat, 8-foot solid core interior doors with matte lacquer finish, entry and elevator doors of solid core Rift Oak, Emtek door hardware, Toto toilets, and Brizo and Hansgrohe plumbing fixtures. This is truly a unique opportunity to enjoy a new home with design elements that combine form, function, style and quality for the most discerning buyers seeking only the finest luxury coastal living experience and lifestyle.
Custom website to showcase your home. APPEAR FIRST IN SEARCH RESULTS WHEN SOMEONE SEARCHES FOR YOUR ADDRESS.
WWW.YOURHOMEADDRESS.COM • High-quality drone lifestyle video
• 3-D virtual walk-through technology and floor plans
• High-resolution photography
• Property features and amenities
• Driving directions and property mapping
• Digital brochure
www.2767EastOceanBlvd.com | www.104BlueLagoon.com | www.2021TahunaTerrace.com | www.29Bay.com | www.10ChannelVista.com
Extraordinary marketing to all the right places. EXPERIENCE THE DIFFERENCE.
WWW.MAINBEACHREALTY.COM
WWW.DEANLUECK.COM
Marketing materials that deliver results. 8-PAGE BROCHURES DISTRIBUTED ELECTRONICALLY AND BY MAIL.
bit.do/23221pradera
bit.do/104bluelagoon
bit.do/909summit
104 Blue Lagoon, Laguna Beach | $3,200,000
Residential Customer Full
The MLS: Where effective digital exposure starts. SOLD
List / Sold:
• Single Family Residence
2021 Tahuna Te • Corona del Mar 92625 4 beds, 4 baths • 3,389 sqft • 9,760 sqft lot • $1740.93/sqft • Built in 2002
$6,195,000 / $5,900,000
54 days on the market
ML# OC15124356
THERE IS A RIGHT WAY AND A WRONG WAY.
DETAILED HOME FEATURES
COPYWRITING
Spectacular, unobstructed panoramic views of the Harbor, Catalina Island and city lights from this magnificent single level Cape Cod home in Irvine Terrace constructed in 2002 by RDM Development. Vaulted plank ceilings, walls of glass, open floor plan and abundant light to take in the remarkable ocean vistas. Enter the private courtyard with tranquil salt water pool/spa and through a Dutch door to the Great Room with 180 degree ocean views. Featuring French Quartersawn distressed oak hardwood flooring, Lutron lighting, Nest climate control and whole house sound. The kitchen offers Calcutta marble, appliances from Wolf and Sub Zero, center island, breakfast nook and sink overlooking the Pacific. An adjacent family room with beam ceilings, brick fireplace and covered terrace overlooks the pool and courtyard. The Great Room with soaring ceilings and fireplace features towering French doors opening to the ocean view terrace with fire pit, Lynx BBQ and unobstructed views of the harbor entrance. The master suite with distressed wood beams has unparalleled views from the harbor entrance to the Newport Pavilion. The elegant master bath features Calcutta marble, heated floors and claw tub. This immaculate home was featured on the Sherman Gardens and CDM Home Tours
Accurate mapping
Access to video and virtual 3D walk-through tour
Residential Customer Full
SOLD
List / Sold:
• Single Family Residence
2021 Tahuna Te • Corona del Mar 92625 4 beds, 4 baths • 3,389 sqft • 9,760 sqft lot • $1740.93/sqft • Built in 2002
$6,195,000 / $5,900,000
54 days on the market ML# OC15124356
Facts & Features • • • • • •
Listed on 06/08/2015 Original List Price of $6,195,000 One Level Home 2 Garage spaces/Attached Garage 2 Total parking spaces Family community
• • • • • •
Laundry available Heating available Fireplace available Patio available Pool and Spa Available View available
Interior • Rooms: All Bedrooms Down, Family Room, Formal Entry, Great
Room, Living Room, Main Floor Bedroom, Main Floor Master Bedroom, Master Suite, Separate Family Room, Walk-In Closet • Eating Area: Breakfast Counter / Bar, Breakfast Nook, Formal Dining Room
• Appliances: 6 Burner Stove, Barbecue, Built In Range, Dishwasher,
Double Oven, Garbage Disposal, Gas Range, Ice Maker, Microwave, Range/Stove Hood, Refrigerator, Trash Compactor, Water Line to Refrigerator • Other Interior Features: Bathtub, Beamed Ceilings, Built-Ins, CathedralVaulted Ceilings, Ceiling Fan, Crown Moldings, High Ceilings (9 Feet+), Home Automation System, Kitchen Island, Kitchen Open to Family Room, Living Room Deck Attached, Open Floor Plan, Recessed Lighting, Stone Counters, Wainscoting
Exterior • Lot Features: Access via City Streets, Ocean Side Of Highway 1 • Security Features: Carbon Monoxide Detector(s), Security System,
Spectacular, unobstructed panoramic views of the Harbor, Catalina Island and city lights from this magnificent single level Cape Cod home in Irvine Terrace constructed in 2002 by RDM Development. Vaulted plank ceilings, walls of glass, open floor plan and abundant light to take in the remarkable ocean vistas. Enter the private courtyard with tranquil salt water pool/spa and through a Dutch door to the Great Room with 180 degree ocean views. Featuring French Quartersawn distressed oak hardwood flooring, Lutron lighting, Nest climate control and whole house sound. The kitchen offers Calcutta marble, appliances from Wolf and Sub Zero, center island, breakfast nook and sink overlooking the Pacific. An adjacent family room with beam ceilings, brick fireplace and covered terrace overlooks the pool and courtyard. The Great Room with soaring ceilings and fireplace features towering French doors opening to the ocean view terrace with fire pit, Lynx BBQ and unobstructed views of the harbor entrance. The master suite with distressed wood beams has unparalleled views from the harbor entrance to the Newport Pavilion. The elegant master bath features Calcutta marble, heated floors and claw tub. This immaculate home was featured on the Sherman Gardens and CDM Home Tours
Additional Information
Facts & Features
Dean Lueck
• • • • • •
Listed on 06/08/2015 Original List Price of $6,195,000 One Level Home 2 Garage spaces/Attached Garage 2 Total parking spaces Family community
• • • • • •
Laundry available Heating available Fireplace available Patio available Pool and Spa Available View available
Smoke Detector
• Standard sale • $510 HOA dues Yearly • Newport Mesa Unified School District
First Team Estates 4 Corporate Plaza #100 Newport Beach, 92660
• Sewer: Sewer In Street • Other Exterior Features: Barbecue Private, Lighting
• Corona Del Mar - Spyglass area • Orange County • Parcel # 05033302
BRE License #: 01752859 dlueck@cox.net
Interior • Rooms: All Bedrooms Down, Family Room, Formal Entry, Great
Room, Living Room, Main Floor Bedroom, Main Floor Master Bedroom, Master Suite, Separate Family Room, Walk-In Closet • Eating Area: Breakfast Counter / Bar, Breakfast Nook, Formal Dining Room
• Appliances: 6 Burner Stove, Barbecue, Built In Range, Dishwasher,
Double Oven, Garbage Disposal, Gas Range, Ice Maker, Microwave, Range/Stove Hood, Refrigerator, Trash Compactor, Water Line to Refrigerator • Other Interior Features: Bathtub, Beamed Ceilings, Built-Ins, CathedralVaulted Ceilings, Ceiling Fan, Crown Moldings, High Ceilings (9 Feet+), Home Automation System, Kitchen Island, Kitchen Open to Family Room, Living Room Deck Attached, Open Floor Plan, Recessed Lighting, Stone Counters, Wainscoting
Exterior • Lot Features: Access via City Streets, Ocean Side Of Highway 1 • Security Features: Carbon Monoxide Detector(s), Security System,
Smoke Detector
• Sewer: Sewer In Street • Other Exterior Features: Barbecue Private, Lighting
Additional Information • Standard sale • $510 HOA dues Yearly • Newport Mesa Unified School District
Dean Lueck First Team Estates 4 Corporate Plaza #100 Newport Beach, 92660
• Corona Del Mar - Spyglass area • Orange County • Parcel # 05033302
BRE License #: 01752859 dlueck@cox.net
Quality matters.
STUNNING PHOTOS WITH CAPTIONS
Fastest response to buyer inquiries. WE RESPOND WITHIN 5 MINUTES –THE INDUSTRY AVERAGE IS 15 HOURS. 1
First Team® Real Estate
Buyer Expectations
Industry Average
100%
80%
60%
40%
20%
0%
Within 5 Minutes
Within 30 Minutes
Within 1 Hour
Within 2 Hours
Within 4 Hours
Same Day
1 Business Day
• Dedicated and licensed agents immediately answer buyer questions 7 days a week • Instant transfer to listing agent for showings and specific details about your home • Over 2,000 buyer inquiries per month
List with the company that has the most buyers. 3
1 3
Client Care Center Hours: Monday-Sunday 8:00am – 5:00pm (PST). 2 2015 NAR The Intelligent Internet Lead. All reports are published March 2016 based on data available from 01/01/2015–12/31/2015 for Orange County, CA. © Trendgraphix, Inc.
2
Reaching millions of luxury home buyers online. EXPOSE YOUR HOME TO WHERE THE RIGHT BUYERS ARE SEARCHING.
YOUR HOME
2,000 listing syndication affiliates. Other company and product names may be trademarks or trade names of their respective owners.
424 Vista Parada, Newport Beach | $1,769,000
2021 Tahuna Terrace, Corona Del Mar | $5,900,000
Targeted marketing to top-selling agents. YOUR HOME’S COMPELLING DETAILS, PHOTOS, AND VIDEO IN THOUSANDS OF INBOXES.
2767 E. Ocean Boulevard, Long Beach | Sold for $4,000,000
Privileged access to the world’s most affluent luxury home buyers. INTERNATIONAL LUXURY HOME EXPOSURE THROUGH EXCLUSIVE PARTNERSHIPS.
CHRISTIE’S INTERNATIONAL REAL ESTATE • 136 Affiliated Brokerages • 1,200 Offices
LUXURY PORTFOLIO INTERNATIONAL® • 200+ Brokerages in 55 countries • 4,000 Offices with 128,000 agents • $351 Billion in sales volume in 2015
• 32,000 Agents
• Search in 9 languages and 60 currencies
• 45 Countries • $118 Billion in sales volume in 2015 • Search in 19 languages • 70 Million annual website visits • 64% of website traffic is from international buyers
• LuxeIntel identifies potential luxury home buyers in your area
JUWAI.COM – #1 LUXURY PROPERTY PORTAL FOR CHINESE BUYERS • The largest selection of international properties exposed to Chinese luxury home buyers • Get your property behind China’s Great Firewall • In-language, professional translation done for all luxury listings guarantees additional exposure • An exclusive audience of 2 million highnet-worth Chinese consumers
Unprecedented worldwide reach.
British Virgin Islands
Denmark
India
Australia
Canada
Dominican Republic
Ireland
Austria
Cayman Islands
England
Italy
Argentina
Saint Martin
Thailand
Monaco
Singapore
Trinidad & Tobago
New Zealand
South Africa
Turkey
Mexico
Bahamas
China
France
Luxembourg
Panama
Spain
United Arab Emirates
Belgium
Colombia
Germany
Malaysia
Portugal
Sweden
Uruguay
Belize
Costa Rica
Iceland
Mauritius
Puerto Rico
Switzerland
Virgin Islands
10 Channel Vista, Newport Coast | $13,250,000
Partnered with the world’s #1 luxury brands. DELIVERING THE HIGHEST LEVEL OF GLOBAL EXPOSURE.
www.christiesrealestate.com
www.luxuryportfolio.com
NEWS
Effective luxury print advertising. TARGETED INTERNATIONAL EXPOSURE. TRUSTED LUXURY EXPERTISE.
Coast Magazine
NEWPORT BEACH
Classic home featuring a waterside great room with dual fireplaces. (594017)
$7,999,000 800-258-7630
COTO DE CAZA
$8,500,000
NEWPORT BEACH
$8,500,000
DANA POINT
Over 8,000-square-foot home on two lots with 180-degree views.
$7,200,000 800-258-7630
(594012)
LAGUNA BEACH
$4,949,000
NEWPORT BEACH
$4,195,000
Los Ranchos estate on 6.4 acres offering dramatic views.
Beautiful, 4-bedroom, 7-bathroom, Newport Coast home.
Walls of glass framing stunning ocean and Catalina Island views.
Nearly 6,650-square-foot, 5-bedroom, 7.5-bathroom pool-home.
(594020)
(594014)
(593949)
(593910)
800-387-1447
LONG BEACH
$2,995,000
TEMECULA
800-387-1451
$2,750,000
800-387-1447
HUNTINGTON BEACH
$2,548,000
SUNSET BEACH
800-258-7630
$2,499,000
Breathtaking ocean and Catalina Island views and teak decking.
6-bedroom estate featuring double master suites, 1,500-bottle wine cellar, pool and unobstructed views.
3-bedroom, 2-bathroom home with a 2-car garage and 45-foot dock.
3-bedroom, 2-bathroom home with a Jacuzzi and 1-car garage.
(594013)
(594015)
(594018)
(593867)
800-258-7630
NEWPORT BEACH
$2,495,000
TEMECULA
800-856-9352
$2,395,000
800-387-7925
LEMON HEIGHTS
$2,000,000
YORBA LINDA
800-229-3488
$1,689,000
Newport home with a low price and private dock.
Panoramic Temecula Valley, mountain, city light and sunset views.
Tudor-style home on a 27,680-square-foot lot in Lemon Heights.
3,705-square-foot, 4-bedroom, 3-bathroom, equestrian home.
(593911)
(594016)
(594021)
(593794)
800-258-7630
NEWPORT BEACH
$1,650,000
LAGUNA NIGUEL
800-856-9352
$1,449,888
800-387-1451
LADERA RANCH
$1,424,900
NORTH TUSTIN
800-679-5678
$1,399,900
3-bedroom, 3-bathroom, 2-story home on a huge lot with a pool.
5-bedroom, 3-bathroom, 3,500-square-foot home with an elevator.
Open house Sept. 24, 12-4; lunch at noon. Open house Sept. 25, 1-4; lunch.
Sunset views, a cobblestone driveway, wine cellar and bonus room.
(593912)
(593752)
(593836)
(593799)
800-258-7630
COSTA MESA
800-387-1450
Kitchen with island, gorgeous master bedroom, fountain, barbecue and fire pit.
IRVINE
$1,249,900
Dutch front door, linen storage with walnut doors and 3-car garage.
4-bedroom, 3-bathroom residence on a 27,000-square-foot lot.
(593835)
800-387-7930
(594019)
(593751)
LONDON
$1,099,000
800-387-7930
800-229-3488
HONG KONG
SAN JUAN CAPISTRANO
MILAN
© 2016 First Team Estates®. All rights reserved.
$1,098,000
800-387-1450
PARIS
MIAMI
MURRIETA
800-387-1451
$1,075,000
4.55-acre ranch with 5 cross-fenced pastures and a 13-stall barn. (593899)
NEW YORK
800-387-7922
ORANGE COUNTY www.firstteam.com
Reaching the right audience. Other company and product names may be trademarks or trade names of their respective owners.
Know when and where your property will be marketed. DETAILED MEDIA PLAN.
LOCAL ADVERTISING Orange County Register Featured placement on First Team Estates Sunday page April 2, 2017
11 LAGUNITA DRIVE | LAGUNA BEACH
SCHEDULED PRINT MEDIA
Orange County Register Featured placement on First Team Estates Sunday page April 2, 2017 OC Register, OC Estates Back Cover Featured placement on First Team Estates Saturday page April 1, 2017 Front Cover Placement The Daily Pilot OC Register (Luxury Real Estate Section)
LUXURY ADVERTISING
Christie’s International Real Estate Magazine Summer 2017 Luxury Portfolio Magazine Summer 2017 Nobleman Magazine Summer 2017 Wall Street Journal - US Spring 2017 Unique Homes Spring 2017 Modern Luxury May 2017 Luxe Interiors + Design Spring 2017
MAGAZINE OPPORTUNITIES**
Architectural Digest Niche Magazine Coast Magazine OC Metro The DuPont Registry Ocean Magazine Executive Agent Magazine Orange Coast Magazine Harbor Light Magazine Robb Report Modern Luxury Magazine Vivid Magazine Newport Beach Magazine
LOCAL ADVERTISING** Desert Sun Newport Beach Independent Huntington Beach Independent Laguna Beach Independent LA Times East Edition North Orange County advertisement LA Times / Daily Pilot South Orange County advertisement OC Register Zoned Supplements Select any city in Orange County for hyper-local advertisement San Clemente Times Seal Beach Sun News
PUBLIC RELATIONS AND EDITORIAL COVERAGE
Orange County Register Press Release May 27, 2017
Christie’s International Network Luxury Portfolio Network Global and Local Media Outreach via PR Newswire
OC Register, OC Estates Back Cover Featured placement on First Team Estates Saturday page April 1, 2017 Front Cover Placement The Daily Pilot OC Register (Luxury Real Estate Section) LUXURY ADVERTISING Christie’s International Real Estate Magazine Summer 2017 Luxury Portfolio Magazine Summer 2017 Nobleman Magazine Summer 2017 Wall Street Journal - US Spring 2017 Unique Homes Spring 2017 Modern Luxury May 2017 Luxe Interiors + Design Spring 2017
PUBLIC RELATIONS AND EDITORIAL COVERAGE Orange County Register Press Release May 27, 2017 Christie’s International Network Luxury Portfolio Network Global and Local Media Outreach via PR Newswire
ONLINE ADVERTISING Custom YouTube Video Prominent placement on First Team YouTube channel FirstTeam.com, Featured Homes Placement on First Team Featured Homes Page April 5, 2017 Social Media Marketing “Talk of the Town” feature on First Team Social Media Profiles Facebook, Google+, Pinterest, Twitter, and Instagram April 4, 2017 Instagram Story Featured on MLS list date
Accountability and performance reviews. CONSISTENT RESULTS AND FEEDBACK DELIVERED DIRECTLY TO YOU.
Weekly activity reports | Property views and impressions | Online and offline advertising re-cap | International traffic reports | Showing feedback
Languages (excluding English)
0
VISITS BY COUNTRY TOP 10 COUNTRIES* (Excluding United States)
*Luxury Portfolio, LuxeAnalytics™ Data based on January 1, 2015 to December 31, 2015.
China France United Kingdom Germany Italy Canada Australia Denmark Ukraine Russian Federation
1,419,591 207,818 185,536 104,224 60,504 44,855 20,035 19,629 13,458 12,601
20,000
40,000
60,000
80,000
VISITS BY LANGUAGE TOP 9*
English Traditional Chinese Japanese German French Russian Italian Spanish Portuguese
3,226,353 63,458 52,627 52,219 51,296 51,024 49,793 46,499 44,875
797 Nyes Place, Laguna Beach | $2,700,000
Staying ahead in a changing luxury marketplace. SNEAKPREVIEW The fastest way to market. SM
STRATEGIC PRICING ADVANTAGE Alignment for success: Marketing | Merchandising | Pricing | Accessibility
MARKET TRENDS SM Active vs. Pending vs. Sold Units For luxury homes sold in Corona del Mar, Laguna Beach, Newport Beach, Newport Coast
Active Units
Pending Units
Pending Backup Offers
Sold Units
700
BUYER PIPELINE Largest proprietary database of luxury buyers. SM
600 500 400 300 200 100
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
0
This representation is based on information from California Regional Multiple Listing Service/Association of REALTORSÂŽ, published October 2016, for the period 10/3/2015 through 9/31/2016 for single family residences sold for $1 million and above.
The finest luxury home marketing. Proven results.
CARY GLENN REALTOR速 |
CalBRE# 01324860
949-813-2230
cglenn7708@aol.com www.mainbeachrealty.com
DEAN LUECK REALTOR速 |
CalBRE# 01752859
949-275-1801
dlueck@cox.net www.deanlueck.com
900 Glenneyre Street, Laguna Beach, CA 92651 | 327 3rd Street, Laguna Beach, CA 92651
MEITAL TAUB REALTOR速 |
CalBRE# 01871040
949-922-9552
MeitalTaub@Gmail.com MeitalTaub.FirstTeam.com An Affiliate of LUXURY PORTFOLIO INTERNATIONAL速