MEITAL TAUB L
U
X
U
R
Y
G
R
O
U
P
Since 1976, we have helped hundreds of thousands of homebuyers and sellers achieve their real estate goals, positioning us as the #1 real estate brokerage in our markets.
Our story
Celebrating 40 years of putting you first A MESSAGE FROM OUR FOUNDER
Today’s real estate climate demands a tailored marketing strategy that keeps pace with fast-moving technological innovations and a new age of homebuyer behavior. To navigate these complex waters, you need a company that can successfully market your home to the highest level and deliver motivated buyers to your door, while maintaining a commitment to the personalized service and respect that you deserve. As California’s top-ranked independent real estate firm, First Team® Real Estate understands what drives the sophisticated, local real estate market. Armed with knowledge developed since our founding in 1976, we have pioneered a repertoire of proprietary, innovative tools and strategies that give our company, agents, and the clients we serve a clear edge over the competition time and time again. In the pages that follow, you will discover the innovative and effective ways First Team® Real Estate agents maximize your home’s value, enhance its marketability, and deliver unsurpassed results with true accountability. We look forward to putting our proven expertise, experience, and the power of our team to work for you.
Sincerely,
CAMERON MERAGE
Founding President & Chief Executive Officer First Team Family of Companies
Our story.
Local focus. National rank $6.1 BILLION IN CLOSED SALES VOLUME IN 2017
1
29 office locations
2,000+ real estate agents
ACROSS SOUTHERN CALIFORNIA
AND SERVICE PROFESSIONALS
Nationally ranked #17 IN VOLUME BY RISMEDIA POWER BROKER
Nationally ranked #19 2
IN VOLUME BY REAL TRENDS TOP 500
3
RISMedia’s 29 th Annual Report
1
Based on internal volume reporting, total volume 2017.
2
RISMedia 29th Annual Power Broker Report.
3
REAL Trends 500 by Volume 2017.
Our story.
#1 in Southern California, 16 years in a row 8,841 SUCCESSFULLY CLOSED TRANSACTIONS IN 2017
1
2
8,841 8,242
5,103
2,575
2,487
2,448 1,538
Realty One Group
Coldwell Banker Residential
Prudential Mulhearn
Tarbell Real Estate
Berkshire Hathaway
Century 21 All Stars
1,410
1,409
1,361
Remax Premier
Keller Williams Pacific Estate
Realty Executives
1 Top Broker Report published January 2018 based on data available from 7/1/2001-12/31/2017, ALL CRMLS, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. 2 2017 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, 2017.
Our story.
The first choice for Orange County WE SELL MORE HOMES AND REPRESENT MORE BUYERS THAN ANY OTHER BROKERAGE IN ORANGE COUNTY
2,875
TOTAL ORANGE COUNTY SALES IN UNITS, 2017 Buyer sales
Coldwell Banker Residential
*
Realty One Group
Berkshire Hathaway
Surterre Properties
Regency
Keller Williams Realty
Seven Gables
HÔm Sotheby's
462 335
473
361
515 381
460
442
582 359
674
560
1,031
845
1,560
1,370
1,289
1,648
2,410
Listing sales
*
Star Real Estate
Top Broker Report published January 2018 based on data available from 1/1/2017-12/31/2017, CRMLS - Orange County, All Brokers. © TrendGraphix.
Our story.
Orange County’s luxury leader #1 IN HOME SALES, $1 MILLION AND ABOVE
2017 TOP BROKER REPORT – ORANGE COUNTY $1 MILLION+
*
*
Rank
Broker name
#1
First Team® Real Estate
Total sales (units)
Listing sales (units)
Buyer sales (units)
1,067
604
463
2
Coldwell Banker Residential
802
454
348
3
Surterre Properties
719
395
324
4
Berkshire Hathaway HomeServices
714
410
304
5
Hôm Sotheby’s International Realty
509
297
212
6
Realty ONE Group
439
189
250
7
Villa Real Estate
344
189
155
8
Teles Properties
240
124
116
9
Seven Gables
176
100
76
10
Keller Williams Realty
151
79
72
Top Broker Report published January 2018 based on data available from 1/1/2017-12/31/2017, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix.
Our story.
We're local, We're global LARGEST GLOBAL NETWORK OF INDEPENDENTLY-OWNED REAL ESTATE COMPANIES
MORE SALES VOLUME THAN ANY OTHER NATIONAL BRAND OR FRANCHISE
$351
Leading Real Estate Companies of the World® U.S. Sales volume* in billions of dollars.
$265
$262
$208
$113 $98 $77 $45 $28
RE/MAX
550+ affiliated brokerages
*
Coldwell Banker
Keller Williams
Century 21
60+ countries
Berkshire Hathaway
Sotheby’s
Prudential
4,000+ offices
ERA
$18
$17
Better Homes & Gardens
Realty Executives
$11
Real Living
130,000+ global sales associates
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2015 production. Sources: REAL Trends National Network 2015 Totals Final Report. REALTOR® Magazine 2015 Franchise Report.
Our story.
Our measure of success is our client satisfaction, and we are dedicated to providing the highest level of service and producing great results at every step of the way.
Our services
Comprehensive service is our promise MINIMIZE DAYS ON MARKET AND MAXIMIZE SALES PRICE
MEITAL TAUB L
U
X
U
R
Y
G
R
O
U
P
• Home preparation and staging
• Quality property marketing
• Repairs and home improvements
• Broker preview, open houses
• Photography and videography
• Continuous, easy communication and follow-up
Our services.
Largest network of relocation buyers UNMATCHED RESOURCES FROM ALL OVER THE WORLD
• Successfully closed over $400 million in relocation sales in 2016*
• Relocation buyers pay top dollar in the least amount of time • Through our exclusive partnership with Leading Real Estate Companies of the World® and as the preferred broker for international relocation companies, First Team® handles inbound relocation clients from all over the world.
• Worked with over 72 relocation management companies in 2016
RELOCATION NETWORK Argentina
Bulgaria
Dominican Republic
Ireland
Mexico
Romania
South Korea
United Arab Emirates
Aruba
Canada
England
Israel
Monaco
Russia
Spain
United Kingdom
Australia
Cayman Islands
France
Italy
Netherlands
Saint Barthelemy
Sweden
United States
Austria
China
French West Indies
Jamaica
New Zealand
Saint Martin
Switzerland
Uruguay Virgin Islands, British
Bahamas
Colombia
Germany
Lebanon
Panama
Scotland
Thailand
Barbados
Costa Rica
Greece
Luxembourg
Portugal
Singapore
Trinidad and Tobago
Virgin Islands, U.S.
Belgium
Czech Republic
Guam
Malaysia
Puerto Rico
Sint Maarten
Turkey
Wales, Great Britain
Belize
Denmark
Iceland
Mauritius
Qatar
South Africa
Turks and Caicos Islands
Zambia
*
As reported through internal transaction management system.
Our services.
We know where the buyers are, and we leave no stone unturned to ensure your home is properly positioned in front of millions of potential homebuyers.
Online exposure
The fastest route to real buyers 95% OF BUYERS USE THE INTERNET IN THEIR HOME SEARCH PROCESS
*
START GENERATING REAL-TIME LEADS AS SOON AS YOU HIT THE MARKET We guarantee that just 15 minutes after listing your home on the MLS, it will accurately appear across the top real estate websites where buyers are searching.
67%
95%
67% OF BUYERS walk through the home they viewed online.
95% OF BUYERS use the internet in their home search process.
*
51%
51% OF BUYERS buy the home they found online.
2017 National Association of REALTORS® Home Buyer and Seller Generational Trends. Online exposure.
Unprecedented reach and exposure YOUR HOME FOUND ON 2,000+ WEBSITES
Other company and product names may be trademarks or trade names of their respective owners. Online exposure.
#1
Dedication to digital FIRSTTEAM.COM: AWARD-WINNING, INDUSTRY-LEADING REAL ESTATE WEBSITE
OUR INVESTMENT IN ONLINE MARKETING GENERATES MILLIONS OF ANNUAL PAGEVIEWS ON FIRSTTEAM.COM: • Display ad campaigns • Search ad campaigns • Retargeting campaigns • Social media campaigns • Search engine optimization • Mobile optimization
OUR HIGHLY ENGAGING WEBSITE RESULTS IN THOUSANDS OF BUYER INQUIRIES AND RETURN USERS: • Ranked among Best Overall Real Estate Website, as well as Best Design, Best Mobile, and Best Property Detail Pages *
• Rated among Best Real Estate Blogs
*
2015 Real Trends Real Estate Website Rankings, 2017 Fit Small Business Best Real Estate Blogs. *
Online exposure.
#1
www.TaubProperties.com VISIT OUR WEBSITE TO LEARN MORE ABOUT OUR LISTINGS
Online exposure.
About Meital Taub
MEITAL TAUB L
U
X
U
R
No discussion on Orange County’s coastal marketplace would be complete without a mention of Meital Taub, who over the course of her career has become one of the industry’s most sought-after luxury real estate experts, impressing clients and her peers alike with her proven ability to deliver results. A longtime Laguna Beach resident who’s a mother of three children—all of whom attend the city’s public schools—Meital offers an invaluable firsthand perspective on the lifestyle for which the coastal area is so well known. Just as importantly, with over 20
Y
G
R
O
U
P
years of experience dealing with complex contracts, finance, and negotiations—not to mention marketing and advertising— she possesses a powerful skill set that sets her apart from her competitors, ensuring clients a strategic and methodical approach to their most important objectives. Yet Meital’s most invaluable defining quality remains her ability to deliver an unparalleled caliber of quality service. As part of First Team Real Estate Christie’s International, Meital enhances her own knowledge and expertise with the strategic support of one of the world’s most recognizable luxury brands. For clients, this means an even greater opportunity for success.
What they're saying about Meital Taub Meital was absolutely marvelous! The consummate professional she provided us with excellent service every step of the way. From making the decision to list, to setting the price, writing copy for and photographing our home, to showing the home, negotiating the sale, and walking us through all the steps of closing. We couldn't have asked to have a better advocate and professional working for us. We strongly and without reservation recommend her for your home sale or purchase! -KRIS AND JIM T.
If you need a REALTORÂŽ in Laguna Beach, look no further. I cannot say enough good things about Meital. She is extremely professional, knowledgeable, easy to communicate with, and truly understands what each of her clients needs. She found us the perfect house and was a great guide through the entire process. It can be an overwhelming experience, but Meital takes you through it step by step, explains everything that's happening, and doesn't waste your time. No matter what your real restate needs may be, Meital is the REALTORÂŽ you should use. -JENNIFER M.
We could not be happier with our experience with Meital. She is an exceptionally focused, warm, and thorough professional who makes you feel like you are her only client. Her knowledge of the market, extensive research, and marketing savvy provided us a swift and painless sale of our home (less than 2 months). Meital went beyond our expectations and we would recommend her to anyone looking to sell their home. -MAILE O., PHD.
We could not be happier with our experience with Meital. She is an exceptionally focused, warm, and thorough professional who makes you feel like you are her only client. Her knowledge of the market, extensive research, and marketing savvy provided us a swift and painless sale of our home in less than 2 months. Meital went beyond our expectations and we would recommend anyone to entrust her with the sale of their home. -KATIE S.
Meital is simply the best you can get in Laguna Beach. She was recently the listing agent for our home, and she subsequently found us a new home as well. She was exceptional in every aspect of our transaction because she is knowledgeable about the market, the inventory, the real estate process, and she listens! She made this the most painless, stress-free process we have ever had. We have bought and sold many homes and she is outstanding. As the customer you always know that she is on top of every aspect of the transaction and that she is watching out for your interests. Without hesitation, I highly recommend Meital on the listing or purchase aspect of your real estate needs.
Meital is exceptional: by-far the hardest working agent we have ever worked with! Meital's influence led us to the perfect Laguna Hills neighborhood. Her networking introduced us to a terrific lending officer who helped us with all of our mortgage needs. Her instant "client-connection" contributed to finding a home that exceeded our expectations. Her negotiation skills got us a belowlisting purchase price and her constant attention to details helped us close escrow ahead of schedule! We continue to work with Meital, as we now focus on selling our home and have no doubt she will get us the best price possible.
-DOUG M.
-CLIENT
As a seller who lived in Atlanta, it was critical to have a representative who knew the Laguna market, knew the process, kept in touch, and most importantly, was a person I could absolutely trust. Meital met all of these criteria perfectly. She also demonstrated that she knew how to negotiate, and as a result, I felt that she helped us maximize the sale proceeds. In short, she was a professional in everything she did.
Meital is in a league of her own amongst the OC high-end real estate community. Her intellect, confidence, trustworthiness, and professionalism during the purchase of our Laguna Beach dream home provided us with a profound sense of security during what otherwise would have been a very stressful transaction. My wife and I endorse Meital 100% -ROB AND MELISSA L.
-H.W.
Meital Taub.
I am very fortunate to have met Meital. She is very professional, easy to deal with, very honest, and truly looks out for the best interest of her clients. I was out of the country on vacation when she called and told me she found the perfect home for me. I had been looking for several months and had no luck especially in this competitive market. Then, I met Meital, and she found an off-market home for me. She emailed the photos, negotiated with the seller, and when I got back from vacation, all I had to do was look at the home. It was the perfect home! She is definitely a great listener since the home had everything I was looking for and more. I will definitely recommend Meital to my family and friends. I could not have asked for a better REALTOR®. Thank you Meital! -DOROTHY S. Meital negotiated an unbelievable price for us on our new home, well below the market. After having worked with us on the sale of our home, she was able to lead us to the best fit for our family in our new neighborhood. Meital is detail-oriented and was with us every step of the way on the purchase. She has a terrific understanding of the market and uses the available comp data to clearly develop the best and appropriate offer. We would definitely recommend Meital to help you with both the sale of your home and helping you to locate and purchase your new home. -SHAWN DOLL Meital was our window into Laguna Beach. We came in from out of town, and we are so lucky to have chosen to work with her. We truly trusted her opinion. She has such knowledge of the area. She was very professional. She has super negotiation skills. She is creative in the way she works with buyers and sellers to get the best outcome for her clients. She is very connected and seems respected by other realtors. We would highly recommend her and would work with her again in a heartbeat. -B.R. I couldn’t have made a better choice than hiring Meital to represent me and my family during our recent purchase in Laguna Beach. She is experienced and knowledgeable in what to look for when purchasing a house. Additionally, Meital is an excellent negotiator and always had my back. She cares about the process and protecting her clients—what more could you ask for when making one of the bigger purchases in life? If I could add another star I would! -SASHA P.
Meital and her team helped us in both selling our home and buying a new home. Top reasons that I highly recommend her: 1) She is really knowledgeable in what she does. She has all the negotiation skills, but at the same time gives you realistic expectations. 2) She is well-informed on the legal aspects of the process and is a highly ethical individual. 3) She is transparent, doesn’t beat around the bush, and does what it takes to get the job done. For instance, she arranged for all technicians that had to come to the house to fix several items, rescheduled when they didn’t show up, and personally supervised them even though it was after hours and over a weekend. 4) She does her best to make the process, for both sellers and buyers, as smooth as possible. 5) She knows the ins and outs of the Laguna area. That’s not to say she’s not familiar with other parts of Orange County. She helped us sell our home in Irvine and buy a home in Laguna. -ANAHITA Z. We had a great experience with Meital. She is such a tremendous help every single step of the way in our home-selling process. She is responsive: she always picks up her phone and answers her texts and emails. Any time I had any questions, she would answer immediately and spend any time needed to explain the details. She is prompt. This goes for everything: paperwork, calling other agents, getting you the answers you need, viewings, etc. She is patient, understanding, and knows the business really well. She is personal and professional—just the right amount. One more thing: her negotiating skills are just amazing. I would highly recommend her to anyone selling their home -M. Meital was able to do in under 60 days what others could not do in over 600 days. She applied her knowledge, experience, and the many resources at her disposal to market our property, receive a serious offer within 3% of our asking price, and close the deal ahead of schedule. From the beginning, she took ownership of the process and was confident, yet realistic, about the prospects. She is a problemsolver who seamlessly navigated the unpredictable waters of a closing. Meital took a difficult situation to a successful conclusion in short order with minimal involvement by us. She has our enthusiastic and unqualified recommendation. -BLAINE CURTIS
Meital was perfect from the day she listed my house until the day we closed. My house had been on the market for over 365 days without 1 offer. Meital looked at the house, and I felt she immediately understood the house and what we needed to do to make the house look its best. She has great taste and her suggestions were perfect. She made me feel like I was her only client—she was always available. Her marketing plan was well thought out, and she created a huge amount of interest in the house. She staged each showing, and within 2 months, we had an offer, which was not immediately acceptable. But Meital has amazing negotiating skills, and we were able to agree on acceptable terms. That isn’t the end of the story. It turns out we hadn’t closed all of our building permits, and now Meital really had to keep this deal together while we took care of our permit issues. She did it all! I can’t say enough about her professionalism and ability to get it done and done right! Meital added so much to a difficult sale. I recommend her without any hesitation—she is head-and-shoulders above any other REALTOR® I’ve ever worked with. Fantastic in so many ways. -VALERIE
We were planning on buying a house in Laguna Beach, a significant purchase for us. We narrowed down the list of REALTORS® to a few; there were several with glowing reviews. I found her website and sent her a message early on a Sunday morning. When she called me within five minutes, I knew she was the one for us. Meital is very organized and responsive. She guided us through the process, and we always felt she was our advocate. Since she acted as a buyer’s agent for us, her meticulous attention to details and excellent knowledge of the area ensured that we were always on top of things that need to be addressed before closing. Our new home is absolutely lovely, but it is also an over-40-year-old property on typically challenging Laguna Beach terrain, so it was extra important that there were no unpleasant surprises. We hope this is our last house, but if it’s not, there’s no one else we would consider. -A. EDWARDS
Meital was very patient, supportive and knowledgeable throughout the process of the house hunting. It took a long time to find the right house, and for many months she was patient and helpful introducing various neighborhoods, helping to weigh pros and cons of various locations until the perfect balance was finally found! She is extremely professional, patient, knowledgeable, and just a joy to work with. She’ll help you find a home that will be perfect for you, will guide you through the process, and explain every step of the way. I highly recommend Meital for your house search! -LUIZA M.
Meital Taub RECENT ACTIVITY 24 Lagunita 1609 Eleanor Lane 2040 Ocean Way 888 Van Dyke 162 Fairview Street 1286 Temple Terrace 498 El Camino Del Mar 554 Oak Street 2097 Crestview 1323 Morningside Drive 649 Anita Street 461 Linden Street 683 Catalina 16 Pavona 756 Bluebird Canyon Drive 333 Pirate Road 909 Summit Way 490 Oak Street 11 Whitesands 730 Cress Street 420 El Bosque 1485 Coral Drive 25461 Rapid Falls Road 420 El Bosque 16 Pavona 370 Flora Street 1140 La Mirada Street 6801 Seashore Drive 48 Crooked Stick Drive 2400 Temple Hills 33863 Calle La Primavera 631 Lombardy Lane 1 Brownsbury 33871 Calle La Primavera 1183 La Mirada Street 31602 Santa Rosa Drive 830 Fen Way 1029 Glenneyre Street 1275 Dunning Drive 1095 La Mirada Street 541 Thalia Street 342 Y Place 2995 Alpine Way 1029 Katella Street 30363 Paseo Del Valle 34300 Lantern Bay Drive #70 55 Clouds View 9 Stoney Pointe 140 Montara Drive 28835 El Adolfo
Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Newport Coast Laguna Beach Newport Beach Laguna Beach Laguna Beach Newport Coast Laguna Beach Laguna Beach Laguna Beach Laguna Hills Laguna Beach Newport Coast Laguna Beach Laguna Beach Newport Beach Newport Beach Laguna Beach Dana Point Laguna Beach Laguna Niguel Dana Point Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Beach Laguna Niguel Dana Point Irvine Laguna Niguel Aliso Viejo Laguna Niguel
$15,000,000 $3,625,000 $3,470,000 $3,400,000 $3,275,000 $3,150,000 $3,122,000 $2,950,000 $2,950,000 $2,935,000 $2,900,000 $2,560,000 $2,515,000 $2,420,000 $2,400,000 $2,375,000 $2,250,000 $2,237,625 $2,300,000 $2,227,000 $2,275,000 $2,225,000 $2,150,000 $2,100,000 $2,005,000 $2,000,000 $2,000,000 $1,985,300 $1,820,000 $1,815,000 $1,800,000 $1,797,000 $1,761,000 $1,565,000 $1,500,000 $1,497,170 $1,449,000 $1,445,000 $1,425,000 $1,425,000 $1,385,000 $1,295,000 $1,265,000 $1,250,000 $1,207,500 $1,200,000 $832,000 $745,000 $605,000 $550,000
Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold Sold
TOTAL $114,435,595 Meital Taub.
Meital Taub SUCCESS STORIES
24 LAGUNITA DRIVE | LAGUNA BEACH Offered at $16,995,000 On market for 500+ days - sold by Meital in 143 days.
2400 TEMPLE HILLS | LAGUNA BEACH Offered at $1,815,000 On market for 600+ days - sold by Meital in 78 days.
2040 OCEAN WAY | LAGUNA BEACH Offered at $3,995,000
16 PAVONA | LAGUNA BEACH Offered at $2,420,000 Sold by Meital before hitting the market.
1140 LA MIRADA | LAGUNA BEACH Offered at $2,000,000 Highest priced sale in Arch Beach Heights.
888 VAN DYKE DRIVE | LAGUNA BEACH Offered at $3,395,000 Multiple offers within the first week of being on the market.
Meital Taub.
24 Lagunita LAGUNA BEACH
© First Team® Real Estate. All rights reserved.
Lic# 01008773
OC Business Journal
Meital Taub.
Every home has a story, and our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels.
Strategic marketing
Building buyer emotion GREAT PHOTOGRAPHY DRIVES GREAT RESULTS
HOMEBUYERS RATE PHOTOGRAPHY AS THE MOST IMPORTANT FEATURE WHEN SEARCHING FOR A LISTING
*
Better images qualify your home for additional media exposure, more impactful marketing collateral, higher placement on listing syndication websites, and increased views online.
*
2017 National Association of REALTORS® Home Buyer and Seller Generational Trends. Strategic marketing.
Effective exposure starts with the MLS THERE’S A WRONG WAY AND A RIGHT WAY
THE RIGHT WAY
THE WRONG WAY
COMMON ERRORS: 24 Lagunita Dr, Laguna Beach 92651
• Poor grammar, typos, unnecessary abbreviation
STATUS: Active
LIST PRICE: $16,995,000
Coast Highway, turn onto Lagunita gate BED / BATH: 4/1,3,3,0
• Unimportant features
SQFT(src): 5,448 (AP) PRICE PER SQFT: $3,119.49 LOT(src): 0.1931/8,411 (A)
• Missing searchable criteria
LEVELS: Three Or More GARAGE: 2/Attached YEAR BUILT(src): 2016 (SLR)
• Limited showing/access information
PROP SUB TYPE: SFR (D) DOM / CDOM: 26/454 SLC: Standard
• Missing contact information • Incorrect mapping • Missing virtual tours • Missing agent remarks • Limited and poor photography
PARCEL #: 65617133 LISTING ID: LG18024041
DESCRIPTION Stunning oceanfront Modern enjoys a coveted spot on the pristine sands of Lagunita, a gated community just a stone’s throw from the famed Montage Resort. The final masterpiece of renowned LA-based architect Stephen Kanner, this home showcases impeccable design along with a lengthy list of luxe amenities and creature comforts. Complete with four bedrooms, all en suite bathroom—it's nearly 6,000 square-foot interior is defined by polished white Terrazzo flooring, dramatic high ceilings that make it feel all the more spacious, and floor-to-ceiling walls of glass, custom-made by Victrosca —the latter of which gracefully glide open to bring the outdoors in, making the property’s prime views of the crashing waves even more prominent. Walk out to the home’s exterior grounds spanning almost 3,000 square feet and experience an ocean-view courtyard, a full outdoor kitchen, mosaic infinity pool with a waterfall, lawn and beach gate. EXCLUSIONS:
AREA: SL - South Laguna SUBDIVISION: Lagunita (LA)/Lagunita (LA) COUNTY: Orange SENIOR COMMUNITY?: No CERTIFIED 433A?: MAIN LEVEL BEDROOMS: 2 MAIN LEVEL BATHROOMS: 3
INCLUSIONS:
LIST $ ORIGINAL: $16,995,000 BASEMENT SQFT: COMMON WALLS: No Common Walls PARKING: Garage - Front Entry HORSE:
OUR COMMITMENT: • Skilled copywriting • Detailed and accurate features • Complete all searchable fields possible • Up-to-date open house and/or showing information • Complete agent contact information • Correct tract information, HOA amenities
ROOM TYPE: Dressing Area, Formal Entry, Great Room, Guest/Maid's Quarters, Kitchen, Laundry, Living Room, Master Suite, Office, Two Masters, Walk-In Closet, WalkIn Pantry EATING AREA: Breakfast Counter / Bar, Breakfast Nook, Dining Room, In Kitchen, In Living Room
COOLING: Central, Zoned, Humidity Control, High Efficiency HEATING: Zoned, Forced Air, Radiant, Electric VIEW: Catalina, City Lights, Coastline, Courtyard, Ocean, Panoramic, Water, White Water WATERFRONT: Beach Access, Beach Front, Ocean Access, Ocean Front, Ocean Side of Freeway, Ocean Side Of Highway 1, Seawall POOL: Private, Negative Edge/Infinity Pool, Waterfall, Saltwater, Filtered, Tile LAUNDRY: Dryer Included, Individual Room, Inside, Washer Included
INTERIOR INTERIOR: 2 Staircases, Balcony, BuiltIns, Cathedral-Vaulted Ceilings, Elevator, High Ceilings (9 Feet+), Home Automation System, Living Room Deck Attached, Open Floor Plan, Pantry, Phone System, Recessed Lighting, Stone Counters, Storage Space, Two Story Ceilings, Wired for Data ACCESSIBILITY: Accessible Elevator Installed KITCHEN FEATURES: Kitchen Island, Kitchen
APPLIANCES: Barbecue, Convection Oven, ENTRY LOC/ENTRY LVL: / Dishwasher, Double Oven, Electric Oven, FIREPLACE: Living Room, Outdoors, Fire Pit Electric Range, Energy Star Appliances, Garbage Disposal, Grill, High Efficiency Water Heater, Hot Water Circulator, Ice Maker, Microwave, Recirculated Exhaust Fan, Refrigerator, Self Cleaning Oven, Tankless Water Heater, Warmer Oven Drawer, Water Purifier FLOORING: Tile BATHROOM FEATURES: Bathtub, Double Sinks
• Custom virtual tours • Complete agent remarks • Professional photography with photo captions
Strategic marketing.
Custom website to showcase your home APPEAR FIRST IN SEARCH RESULTS WHEN SOMEONE SEARCHES FOR YOUR ADDRESS
www.24Lagunita.com
• High-quality drone lifestyle video
• 3-D virtual walk-through technology and floor plans
• High-resolution photography
• Property features and amenities
www.710CliffDrive.com | www.1008VanDyke.com | www.1140Lamirada.com | www.543EBayLagunaBeach.com
Strategic marketing.
Targeted email marketing YOUR HOME’S MOST COMPELLING DETAILS IN THOUSANDS OF INBOXES
476 EL BOSQUE L A G U N A
B E A C H
BROKER PREVIEW Wednesday, November 1st 10:00 a.m. - 1:00 p.m. Grit Cycle Raffle, Artesian Cheese & Crackers Will Be Served
5
BED
4
BATH
3,014
SQUARE FEET
$3,695,000 PRICE
VIEW
SPECIAL FEATURES 9,000 Square Foot Lot Custom Built & Completely Remodeled Rich Wood & Italian Flooring
SNEAKPREVIEW
SM
Two-Car Garage Seamless Indoor/Outdoor Experience Gorgeous Open Floor Plan
| First Look | Broker Preview | Open House | Price Reduction
Strategic marketing.
Property campaigns where they matter most 2.5 BILLION ACTIVE SOCIAL MEDIA USERS
*
• Social media posts optimized with multiple photos, hashtags, videos, and links for lead capture
• Social media team stays up-to-date and shares best practices for reaching the largest audience
• Inclusion in weekly Open House posts on all major social media sites to boost attendance
• Links to social media posts included in weekly Listing Activity Report
*
As reported by Statista. Strategic marketing.
Stunning marketing collateral QUALITY MATTERS
Meital Taub of
Christie ’s Interna tional Real Estate would like to invite you to an
PREVIEW EXCLUSIV E NEIGHBO RHOOD OPEN HOUSE 33871 Calle La Primavera, Dana Point TH Sunday, September 10
11:00 AM - 4:00 PM
Please join us for bagels and coffee. www.33871c allelaprimave ra.com Friends are welcome & encouraged.
Quality design and material
Targeted direct mail and delivery
Digitized for emailing and sharing online
Strategic marketing.
Your custom media plan KNOW WHEN AND WHERE YOUR PROPERTY WILL BE ADVERTISED
• Exclusive back page placement in targeted publications
• 800 Number Call Capture System ensures buyer cultivation
• Rates negotiated and space already reserved
• Additional opportunities selected specifically for your home
Strategic marketing.
Effective print advertising FULL GEOGRAPHICAL COVERAGE AND PREMIUM PLACEMENT IN ALL MAJOR NEWSPRINT PUBLICATIONS
PUBLICATIONS
COMMUNITY PAPERS
• OC Register Real Estate
• Laguna Niguel News
• OC Register Local News
• Tustin News
• OC Register Estates section
• Fullerton News Tribune
PUBLICATION SECTIONS
• Orange City News
• Homes section
• Fountain Valley View
• New Listings section
• Brea Star Progress
• Open Houses section
• Saddleback Valley News
• Price Reductions section
• San Clemente Sun Post • Yorba Linda Star • Anaheim Bulletin • Huntington Beach Wave • Irvine World News • The Current • Laguna Woods Globe
Other company and product names may be trademarks or trade names of their respective owners. Strategic marketing.
Real exposure. Real-time reporting WEEKLY LISTING ACTIVITY REPORTS DETAIL TRAFFIC, VIEWS, AND EXACTLY WHERE YOUR PROPERTY RAN LAST WEEK
Listing view summary
Website and social media summary
Print advertising summary
Other company and product names may be trademarks or trade names of their respective owners. Strategic marketing.
SNEAK PREVIEW
SM
THE FASTEST WAY TO MARKET YOUR HOME TO POTENTIAL BUYERS
THE ADVANTAGE First Team’s exclusive SNEAKPREVIEW program features confidential and proprietary properties that are preparing to go on the market. Daily release of these coming-soon listings emailed to all First Team agents provides First Team buyers the advantage of seeing these listings first. SM
Tools and technology.
Through our exclusive luxury partnerships, we provide an unmatched level of global exposure to the world’s most affluent homebuyers. *
Reserved for qualifying properties only.
Luxury and international
We are luxury ALIGN YOUR HOME WITH THE BIGGEST BRANDS IN LUXURY REAL ESTATE
Luxury and international.
As an exclusive Orange County affiliate of Christie’s International Real Estate, First Team is distinguished as best in class. Together, we bring the most desired luxury homes to the world’s most discerning. Christie’s International Real Estate commands recognition among high-net-worth buyers and sellers worldwide and is the notedauthority on the marketing of high-value properties. Our finely tuned suite of programs provide a world-class showcase for distinguished homes and our clients benefit from ties to the world’s leading art business and its worldwide real estate network.
Christie’s International Real Estate EXCLUSIVELY SELECTED AS TOP GLOBAL AFFILIATE FOR ORANGE COUNTY
AT A GLANCE
$118B
Sotheby's Realty
32,000
1,200
$95B
880
70 Million
64% 20,000
55% 22 Million
Sales volume
Number of offices
*
• 136 Affiliated Brokerages
*
Number of agents
*
% of non-U.S. web visits
*
Annual website visits
• 1,200 Offices
• An invitation-only real estate network comprised of the leading luxury real estate brokerages in their local markets
• 32,000 Agents
• Reserved for luxury properties valued at US $1 million and above
• 45 Countries
• Achieved sales volume of US $118 billion in 2015
*
Christie’s International Real Estate data as reported by affiliated brokerages worldwide for 2015. Sotheby’s Realty data as reported for 2016 in Los Angeles Times advertisement, March 18, 2017. *
Luxury and international.
As an exclusive affiliate of Luxury Portfolio International®, the luxury division of Leading Real Estate Companies of the World®, we are connected to the very best independent property brokerages in cities around the globe. Our network connects us, and you, to the luxury experts and buyers in 800+ major cities from Bangkok to Barcelona — not just within one brand or company, but among the most well-known leaders in each market. These relationships generate thousands of client introductions and sales each year.
Luxury Portfolio International
®
INVITATION-ONLY NETWORK OF TOP LUXURY BROKERS IN THE WORLD
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0 Sotheby's Realty
Coldwell Banker Previews
Keller Williams Luxury Homes
TOTAL U.S. PROPERTIES OVER $1 MILLION
• 200+ affiliated brokerages, 60 international
• Luxury division of Leading Real Estate Companies of the World® comprised of the most influential brokers in global luxury real estate
• 130,000 agents
• Reserved for luxury properties valued at US $1 million and above
• 60+ countries, 6 continents
• More $1 million+ listings than any other luxury network
Leading Real Estate Companies of the World®.
*
Mintel lmernational Website Survey Luxury and international.
Global marketing exposure REACH THE WORLD’S MOST AFFLUENT HOMEBUYERS
VISITS BY COUNTRY TOP 10 (EXCLUDING US)*
VISITS BY LANGUAGE TOP 9*
United Kingdom 340,389 Germany 160,109 China 143,456 Italy 91,615 Ukraine 56,842 Denmark 45,922 Canada 34,836 France 30,609 Australia 14,786 Russian Federation 13,488
English Traditional Chinese
2,357,172
0
4,000
8,000
12,000
16,000
16,180
Spanish 13,368 Japanese 6,883 Russian 6,371 French 6,234 German 5,809 Portuguese 5,802 Italian 5,546
WWW.LUXURYPORTFOLIO.COM
EXCLUSIVE EXPOSURE
• Thousands of page-one positions on Google search
• Targeted Display Advertising
• Annual average of over 4 million visitors with average household income of $1.12 million
• Branded Video Tours
• Showcasing 50,000+ listings from over 50 countries
• Global PR & editorial opportunities, HGTV contest inclusion
• Monthly visits from buyers across 200+ countries
• LuxeIntel: Market to exclusive clientele based on affluent buyer profiles
• Search in 9 languages and 60 currencies
• Affiliate Advertising Program: Velocity, LUXE Interiors + Design, Unique Homes China, Wall Street Journal
• LuxeAnalytics: Detailed report on global traffic to your listing
*
• Luxury Portfolio Magazine
LuxeAnalyticsTM Data based on traffic to First Team listings on luxuryportfolio.com, January 1, 2016 to December 31, 2016. Not all countries representing total international visitors to First Team® Real Estate listings appear on graph shown. Luxury and international.
Over 65,000 properties in more than 70 countries
• #1 in searches on Google, Bing, and Yahoo
• Over 65,000 properties in more than 70 countries
• Voted ‘Best of the Web’ by Forbes Magazine
• Top 10 visiting countries:
• 3,867 offices in 37 countries • 130,996 sales associates
United States, Canada, China, United Kingdom, Australia, Germany, Swede, Spain, Italy, France
Who's Who in Luxury Real Estate LUXURYREALESTATE.COM
More properties over $1,000,000 than any other near-peer website
31,183
12,303 7,804
Sotheby's
Coldwell Banker Global Luxury
6,727
Savills
4,922
Knight Frank
LuxuryRealEstate.com draws consumers in 230 countries/territories to perform searches averaging 888,620 visits per month. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet and has several times more $1,000,000+ content of any near-peer.
Luxury and international.
Luxury Real Estate Magazine AWARD-WINNING PUBLICATION SENT TO HIGH-NET-WORTH INDIVIDUALS ACROSS THE GLOBE
PRINT DISTRIBUTION (50,000) • Poly-bagged with Unique Homes reaching subscribers and international newsstands • Placed in international and U.S. airline lounges • Direct mail to advertisers and Who’s Who in Luxury Real Estate members • Sent to top clients of Who’s Who in Luxury Real Estate members • Mailed to elite high-net-worth individuals in the U.S. • Poly-bagged with Unique Homes in U.S. Hudson airport locations • Direct mailed to entertainment industry and sports celebrities
EMAIL & DIGITAL DISTRIBUTION • Emailed to 100,000 U.S. households with incomes in excess of $250,000 • Digital copy sent to over 25,000 agents, brokers, marketing specialists and media contacts • Shared with over 200,000 social media followers • Posted on the award-winning LuxuryRealEstate.com with viewers from all over the world
Targeted luxury advertising PROVIDING THE HIGHEST LEVEL OF WORLDWIDE EXPOSURE
Luxury and international.
The company we keep STRATEGIC PARTNERSHIPS, ENDLESS OPPORTUNITIES
• Events
• Press
• Advertising
• Gifting
• Sponsorships
• Marketing
• Social Media
• Philanthropy
Other company and product names may be trademarks or trade names of their respective owners. Luxury and international.
Global property syndication BE FOUND ON THE #1 REAL ESTATE SITES AROUND THE WORLD
COUNTRIES Algeria - Hebdoimmobilier Algeria - Lkeria Australia - RealEstateWorld Australia - RentBuy Austria - Willhaben.at Brazil - Todobrasilimobiliaria.com Bulgaria - Imot.bg Cambodia - DotProperty Cambodia - RealEstate.com.kh Canada - Kangalou Canada - Publimaison.ca Chile - Icasas.cl China - Fang.com China - East-West Property China - MLS.cn China - Sodichan Colombia - GoPlaceIt Colombia - Icasas.com.co Czech Republic - RealCitycz Denmark - Boliga.dk Dominican Republic - Venren.com Egypt - ListAProperty Estonia - City24.Ee
Fiji - Housingparadise.com Indonesia - DotProperty New Caledonia - Immonc South Africa - PrivateProperty.co.za France - Acheter-Louer.fr Ireland - MyHome.ie Nigeria - PrivateProperty.com.ng Spain - Globaliza.com France - Corsematin Ireland - PropertySteps.ie Pakistan - Zameen Spain - Idealista France - Cotelittoral.fr Italy - Idealista.it Panama - World Panama Real Estate Spain - Kamicasa.com France - ExplorImmo Italy - Immobiliare.it Papua New Guinea - Hausples.com.pg Spain - Pisos.com France - ImmoStreet.com Japan - RealEstate.co.jp Peru - GoPlaceIt Sweden - Bostadsportal.se France - Laprovence Kazakhstan - Homsters.kz Philippines - DotProperty Switzerland - ImmoStreet.ch France - Ledauphine Kenya - BuyrentKenya.com Philippines - Iproperty.com.ph Tanzania - Dar Property France - Lejournaldesaoneetloire Laos - DotProperty Philippines - MyProperty.ph Thailand - DotProperty France - Leprogres Latvia - City24.Lv Philippines - PerSquare.com.ph Thailand - Thailand-Property.com France - Midilibre Lithuania - City24.Lt Poland - Domy.pl Thailand - Thailand-Property-Gate.com France - Nicematin Luxembourg - ImmoTop.lu Poland - Morizon Tunisia - Sokna.tn France - Seloger.com Luxembourg - Wortimmo Poland - Oferty.net Turkey - EmlakTown France - Simply-Move.fr Macau - Go853.com Portugal - Idealista.pt Ukraine - Mesto.ua France - Surfaceprivee.com Malaysia - DotProperty Portugal - Kamicasa.pt United Arab Emirates - Bayut France - Varmatin Mexico - GoPlaceIt Romania - Magazinul De Case United Arab Emirates - ListAProperty French Polynesia - Immopf Mexico - Icasas.mx Romania - Storia United Kingdom - RightMove.co.uk Germany - Sz-Immo.de Monaco - Montecarlo-RealEstate.com Russia - Domofond.ru United Kingdom Greece - Spiti24.Gr Morocco - LogicImmo.ma Senegal - SenegalCity.com BestPropertiesOverseas.co.uk Greece - Spitogatos.gr Morocco - Mubawab Serbia - Imovina.net United Kingdom - The House Shop Greece - Tospitimou.gr Morocco - Royaume-Immobilier.com Singapore - DotProperty Uruguay - GoPlaceIt Greece - Xe Morocco - SelektImmo.com Slovakia - Reality.sk Venezuela - GoPlaceIt India - 99Acres.com Myanmar - Shweproperty.com South Africa - Persquare.co.za Vietnam - DotProperty
WORLD Arkadia BestPropertiesOverseas.com Edenway GoPlaceIt HomeGlobally ListAProperty Global RealtyIndexer.com Zezoom
Other company and product names may be trademarks or trade names of their respective owners. Luxury and international.
Juwai.com #1 LUXURY REAL ESTATE WEBSITE IN CHINA
• Ensure exposure behind China’s Great Firewall on China’s highest ranked and trafficked real estate search portal • Features the largest selection of luxury, international properties to exclusive audience of 2 million high-net-worth Chinese buyers • Guaranteed premium placement with 25 photos and professionally translated property description rendered to resonate with Chinese buyers
Luxury and international.
The Power of Teamwork
TM
2,000 SERVICE PROFESSIONALS WORKING TO GET YOUR HOME SOLD
#1 independent firm
#1 market share
#1 luxury broker
IN SOUTHERN CALIFORNIA
IN ORANGE COUNTY
IN ORANGE COUNTY
1
2
3
Best real estate company
27 office locations
2,000 real estate agents
VOTED 6 YEARS IN A ROW
ACROSS SOUTHERN CALIFORNIA
AND SERVICE PROFESSIONALS
4
Thank you.
Top Broker Report published January 2017 based on data available from 1/1/2016-12/31/2016, ALL CRMLS, All Brokers. 2 Top Broker Report published January 2017 based on data available from 1/1/2016-12/31/2016, CRMLS - Orange County, All Brokers. 3 Top Broker Report published January 2017 based on data available from 1/1/2016-12/31/2016, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix. 4 As polled by the Orange County Register, 2011-2016. 1