First Team Real Estate - Alyssa Trasher Listing Presentation

Page 1


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We Hear You

We Understand You

We Get Results

Since 1976, hundreds of thousands of families have trusted First Team® with the sale or purchase of their home.

We understand how to position and maximize exposure with a tailored marketing strategy.

You want your home to sell quickly and for an optimum price.

Our System Generates Motivated Buyers and Drives Demand, Resulting in the Quickest Sale for the Most Money


Since 1976, we have helped hundreds of thousands of homebuyers and sellers achieve their real estate goals, positioning us as the #1 real estate brokerage in our markets.


Credentials



About Alyssa

Alyssa Joy Trasher is a REALTOR® with First Team Real Estate, specializing in the Los Angeles area. Prior to real estate Alyssa (Aly as some may know her by) worked in the performing arts around the United States. She also has a strong background in childcare, and worked several years in Special Education just outside of Boston, MA. Having settled in Los Angeles for the last nine years she’s gotten to know the city very well, working as a personal assistant out of Marilyn Monroe’s last home, helping children, and in the film industry. Alyssa has been quoted to be “A smart, humanistic, patient, hard working, and knowledgeable” individual who always carries the mentality of the Golden Rule. She knows how important it is for her clients to trust her, and truly be heard in regards to their specific needs. She maintains and upholds a promise of clear consistent communication throughout your real estate journey. In her spare time Alyssa enjoys a number of things: She traveled through Portugal and Spain walking 160 miles along the Camino de Santiago in her Mothers name. Just recently she narrated a Number One Fictional Podcast for iHeartRadio. She loves giving back to the arts community, and helping children’s charities. Some of the best advice she’s ever received was “Know your choir, and surround yourself with them.” She looks forward to coming together as a team, hearing your home needs, and achieving goals with you.

917.684.7038 | AlyssaT@FirstTeam.com | AlyssaT.FirstTeam.com


What They’re Saying Alyssa helped my wife and me buy our first home. Although I work in real estate development, I was new to buy a condo and the process of getting a personal mortgage. She was there the whole way. She gave us a great mortgage recommendation and got a great rate. Alyssa is unbelievably kind, helpful, and above all, responsive. Alyssa was honest when she didn’t know something but was the first to find out the answer or direct us to the person that should provide us the answer (escrow, etc.). I wouldn’t hesitate to use her again. Ben N. | Culver City, CA

Aly was absolutely amazing throughout every step of the home selling process. She went above and beyond to help us sell our house quickly and well above our initial listing price... in the middle of a pandemic no less! She’s savvy about the real estate market, detailed and thorough with her paperwork, and full of sage wisdom. As someone who’d never sold a house before, I highly recommend her to first time homebuyers and sellers alike. She adds a personal touch to everything she does and is a careful guiding hand during what can be a tricky and stressful process. She even helped us find a real estate agent in our new city out of the kindness of her heart after we were done selling our home. Go with Aly and you’ll get a first class service every step of the way. Jeff G. | Los Angeles, CA

I can go on and on about Alyssa! She is a wonderful and supportive agent. She is so warm, friendly, and positive. She responds to emails/text messages incredibly fast, answered all of my many questions, and I’m truly grateful to have had her by my side while navigating finding a place to live. Thank you! Amanda G. | Woodland Hills, CA

Alyssa was super helpful, patient, friendly, and organized in finding me my new place. She’s great with communicating what’s going on every step of they way, and really listens to what you want . After several weeks of searching I’m grateful to have found the right spot for me. Anyone would be lucky to have her as their agent. Eduardo A. | Los Angeles, CA

I worked with Alyssa and she consulted me about getting my first place that I’m purchasing myself! She is a real pro that answered all my questions and was very easy to talk to. Highly recommend talking/buying with her! Eli H. | Hollywood, Los Angeles, CA


Client Testimonial


#1 in Southern California We Sell a Home in Southern California Every 13 Minutes2

8,984 Successfully Closed Transactions in 20193 8,984 6,573

Realty One Group Coldwell Banker Residential

5,258 2,327

Compass

1,902

Prudential Mulhearn

1,794

Seven Gables Berkshire Hathaway Keller Williams Realty

1,382

Century 21 All Stars

1,362

Century 21 Award

1

1,594

1,264

Top Broker Report published January 2020 based on data available from 7/1/2001-12/31/2019, ALL CRMLS, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. 2 Based on total 2019 First Team closed transactions 251 8-hour business days in one year. 3 2019 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, 2019.


18 Years in a Row

1


#1 Independent in the

First Team is a 1997 Founding Member of Leading Real Estate Companies of the World®, the Largest Global Network of Leading Independently Owned Real Estate Companies

$257 billion in annual sales with 1.1 million annual transactions*

550 Firms Encompassing 4,600 Offices and 135,000 Sales Associates

Located in Over 70 Countries and All 50 U.S. States

We work with more than 70 Relocation Management Companies and have earned the trust of many well-known companies

Largest relocation network with over $450 million in relocation sales volume in 2018*

This exclusive partnership contributes to maximizing the exposure of your home to motivated buyers looking to relocate

Earning the Trust of Well-Known Companies


Brokerage #1 Real Estate Network

More Sales Volume than Any Other Real Estate Network, National Brand or Franchise

U.S. Sales Volume in Billions of Dollars*

$257 $219

Keller Williams

$187

Coldwell Banker Berkshire Hathaway HomeServices

$91

Compass

$91 $85

RE/MAX

$78

Sotheby’s International Realty

$36

eXp Realty Redfin Douglas Elliman

$29

Century 21

$29

Homesmart

*

$31

$17

Other company and product names may be trademarks or trade names of their respective owners. This bar chart is sourced from REAL Trends Top 500 for 2019, realtrends.com. © 2020 Leading Real Estate Companies of the World.® All rights reserved. C–Sales Volume. 04.20


Through our exclusive luxury partnerships, we provide an unmatched level of international exposure to the world’s most affluent homebuyers. * Reserved for qualifying properties only.


Luxury Partnerships


Prestigious Targeting the World’s Most Affluent Buyers

Real estate division of the oldest and largest fine art auction house

Largest international network of the most powerful independent brokerages

A collection of the finest real estate firms in the world showcased on LuxuryRealEstate.com

First Team Partners with the Brokerages within These Top Luxury Networks to Market Your Home to the Most Wealthy People in the World


Partnerships


Christie’s Real


International Estate Exclusive Partners of the Global Authority in Luxury Real Estate

ChristiesRealEstate.com Properties by Price (Number of Properties)*

Properties by Region (Property Values in Millions)*

2% US $1-3 Million

4.5% $32.4

US $3-5 Million US $5-10 Million

Europe, the Middle East, & Africa United States & Canada

10.3%

US $10-20 Million

67.8%

$42.3

Latin America & Caribbean $8.8

15.4%

>US $20 Million

Asia & Australia

$16.5

Christie’s International Real Estate is the only global real estate company owned by a fine art auction house with 940 offices in 49 countries. By blending the worlds of art and real estate, properties listed with First Team | Christie’s International gain unrivaled international exposure. US $45 Billion Total Value of Luxury Properties Worldwide

52 Million Website Visits

Site Translated into 19 Languages

Over US $500 Billion Real Estate Sales Over the Last 5 Years

Connecting Buyers and Sellers of the World’s Most Important Properties Only First Team can showcase your home on the Christie’s International Real Estate website which is a core marketing channel for targeting qualified buyers around the world featuring approximately 12,000 listings worldwide. No other local real estate company can offer such direct exposure to qualified potential buyers. *

Christie’s International Real Estate. All data as of March 31, 2020. Print and digital marketing opportunities are subject to availability.


Luxury Portfolio Reaching High-Net-Worth Buyers through LuxuryPortfolio.com

More U.S. Listings Over $1 Million Than Any Other Network*

Sotheby's Realty Keller Williams Luxury Homes Coldwell Banker Global Luxury Douglas Elliman Luxury Homes Compass Mayfair International Realty 0

2K

*

4K

6K

Mintel International Website Survey May 2019

8K

10K

12K

14K

16K


International

®

As the luxury division of Leading Real Estate Companies of the World®, our network connects us, and you, to the luxury experts and buyers in 800+ major cities from Bangkok to Barcelona — not just within one brand or company, but among the finest and most well-known leaders in each market. These relationships generate thousands of client introductions and billions in sales each year. More than 3 million affluent consumers visit the flagship website, LuxuryPortfolio.com, every year to browse in a setting dedicated solely to significant properties and a discerning lifestyle.

Thousands of PageOne Positions for Google Searches

Over 50,000 Homes Marketed Each Year

Traffic From 200 Countries and Regions per Month

Property Translation in 9 Languages and 60+ Currencies


Luxury


RealEstate.com Showcase Your Home on the #1 Portal for Luxury Properties

As exclusive partners of Who’s Who in Luxury Real EstateTM and an elite Board of Regents member, the homes we represent receive premium placement on LuxuryRealEstate.com, the #1 portal for luxury properties online presenting more multi-million-dollar estates than any near-peer.*

Only with First Team can Your Home be Marketed on Three of the Top Online Destinations for Luxury Properties Multi-Million Dollar Properties Represented

24,197 17,903 17,190 Sotheby’s Realty

Our Overall Luxury Online Presence 21,148

Savills

11,783 11,205

Knight Frank Coldwell Banker Global Luxury

7,987

Consisting of more than 130,000 professionals with properties in over 60 countries, this global network collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.

*

Board of Regents benefits are only available in select territories.


We invest millions of dollars into creating proprietary tools and partner with the industry’s best technology to capture the most buyers and maximize the value of your home.


How Price is Maximized


Achieve Maximum

Maximizing Marketing Exposure Creates More Demand, Leaving No Money on the Table

Build Buyer Emotion with Staging and Photography

Use Intelligent Pricing and Market Trends to Strategically Price Your Home


Sales Price

First

Team

te

l Esta

Rea

Exhaust All Marketing Exposure Opportunities

Offer Buyer and Seller Incentives

We Create Alignment to Reach a Greater Percentage of Buyers and Achieve the Highest Sales Price


First Impressions

List your home with a First Team agent.

Work with your agent to determine services.

Design consultation independent advice.

Home improvements begin, no cash out of pocket.


Concierge Upgrade Your Home Now and Pay for It Later

We Understand That the Selling Process Can Be Complicated and Stressful Enough Without Having to Worry About the Condition of Your Home

First Impressions Concierge can help make that whole process of preparing your home for sale a lot easier by deferring the expense of renovations such as flooring, painting, repairs and even services such as moving, storage and staging.

Transformation is complete.

Home goes on market.

Our agents will help you determine which services can provide the maximum return on your investment and handle the improvements from top to bottom with licensed, insured and vetted contractors. Best of all, you don't have to worry about upfront costs or fees until closing.

Home is sold, repayment for upgrades settled during escrow.


Buyer Delivery Our Proprietary Tools Expose Your Home to Buyers Even Before Hitting the Market

Listing Appointment

SNEAKPREVIEWSM

Buyers Are Already at Your Door

Growing Demand Before Going Live

The "Listing Appointment" platform allows First Team agents to market your home to our agents representing buyers and generate interest before the listing appointment.

The SNEAKPREVIEWSM platform pre-markets exclusive First Team properties that are preparing to go live. Other sellers of properties within this platform may also be looking to buy a replacement property, maximizing buyer demand for the homes we represent.

Our System Generates Motivated Buyers and Drives Demand


System

First Look

Property Needed

An Eager Audience Gets Its First Look

Buyer Matching System

The “First Look” platform provides a final push to pre-market your home with photography and more details, further generating buyer interest.

The “Property Needed” platform matches your property with our company-wide database of buyers inquiring about homes like yours.

The Result is the Quickest Sale for the Most Money


Every home has a story, and our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels.


Marketing & Merchandising


Maximizing Marketing Property Campaigns Where They Matter Most

Oceanfront Dream EXTRAORDINARY ART. EXCLUSIVE HOMES.

Just Listed

1563 BEACH DRIVE

42 ROCKROSE, ALISO VIEJO

Price Upon Request

Offered at $1,285,000

Luxury Defined 14 TESORO

Quality design and material

Targeted direct mail and delivery

Digitized for emailing and sharing online

First Team expands your home’s marketing reach by utilizing the top social media networks consisting of 3.5 billion active social media users.*

Maximizing Marketing Exposure Creates More Demand, Leaving No Money on the Table


Exposure

744

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CONGRATULATIONS!

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Our First Team Real Estate property marketing now includes a digital campaign for each and every listing we represent. Going the extra mile for your home is what we do.

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Our First Team Real Estate property marketing now includes a digital campaign for each and every listing we represent. Going the extra mile for your home is what we do.

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03/26

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OC Business Journal

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Laguna Beach Independent Full page, color ad

04/12

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OC Register Sunday (1 Million+) Full Page Color OC Business Journal

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04/22

OC Register Full Page Color

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03/22

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Run Date

Run Date

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Meital Taub

REAL ESTATE

CalBRE# 01871040

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Informaton above collected for 27561 Seascape C rc e, Dana Point, CA 92624 for: 04/14/19-04/20/19 108 Pac fica Suite 300, Irvine, CA 92618. CalBRE# 01008773. © F rst Team Real Estate. All rghts reserved .

Run Date

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Global Property Your Home Syndicated to Thousands of the Top Real Estate Websites Around the World

Algeria Australia Austria Brazil Bulgaria Cambodia Canada Chile

China Colombia Czech Republic Denmark Dominican Republic Egypt Estonia Fiji

France French Polynesia Germany Greece India Indonesia Ireland Italy

Japan Kazakhstan Kenya Laos Latvia Lithuania Luxembourg Macau Malaysia

Mexico Monaco Morocco Myanmar New Caledonia Nigeria Pakistan Panama

Papua New Guinea Peru Philippines Poland Portugal Romania Russia Senegal Serbia

Singapore Slovakia South Africa Spain Sweden Switzerland Tanzania Thailand

Tunisia Turkey Ukraine United Arab Emirates United Kingdom Uruguay Venezuela Vietnam


Syndication

Unprecedented Reach and Exposure

Other company and product names may be trademarks or trade names of their respective owners.


Real Exposure Produces


Multiple Showings Full Geographical Coverage and Available Featured Placement in All Major Publications


The Power of

#1 Independent Brokerage

#1 Market Share

For Closed Transactions in Southern California1

For Closed Transactions in Orange County2

#1 Luxury Broker For Closed Transactions in Orange County3

Best Real Estate Company Voted 10 Years in a Row4

36 Office Locations

Over 2,000 Sales Associates

Across Southern California

and Service Professionals

Thank You 1 Top Broker Report published January 2020 based on data available from 7/1/2001-12/31/2019, ALL CRMLS, All Brokers. 2 Top Broker Report published January 2020 based on data available from 1/1/2019-12/31/2019, CRMLS - Orange County, All Brokers. 3 Top Broker Report published January 2020 based on data available from 1/1/2019-12/31/2019, for CRMLS - Orange County, units sold $1+ million, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. © TrendGraphix. 4 As polled by the Orange County Register, 2010-2019. © First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard.


Teamwork

TM


FirstTeam.com


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