First Team Pre Listing Book

Page 1


You Have Questions


We Have the Answers

Who are we? How are we different? How long will it take to sell? How do we market your home? How much is your home worth? How do we achieve maximum sales price?

We Hear You

We Understand You

We Get Results

Since 1976, hundreds of thousands of families have trusted First Team® with the sale or purchase of their home.

We understand how to position and maximize exposure with a tailored marketing strategy.

You want your home to sell quickly and for an optimum price.

Our System Generates Motivated Buyers and Drives Demand, Resulting in the Quickest Sale for the Most Money


Since 1976, we have helped hundreds of thousands of homebuyers and sellers achieve their real estate goals, positioning us as the #1 real estate brokerage in our markets.


Credentials


#1 in Southern California We Sell a Home in Southern California Every 13 Minutes2

9,546 Successfully Closed Transactions in 20203 9,546 Coldwell Banker Residential

6,311 6,070

Realty One Group

4,519

Compass

1,963

Seven Gables Berkshire Hathaway

1,661

Prudential Mulhearn

1,629

Keller Williams Realty

1,540

Century 21 All Stars Keller Williams Realty Chico Area

1

1,236 1,179

Top Broker Report published January 2021 based on data available from 7/1/2001-12/31/2020, ALL CRMLS, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. 2 Based on total 2020 First Team closed transactions 251 8-hour business days in one year. 3 2020 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, 2020.


19 Years in a Row

1


#1 Independent in the

First Team is a 1997 Founding Member of Leading Real Estate Companies of the World®, the Largest Global Network of Leading Independently Owned Real Estate Companies

$257 billion in annual sales with 1.1 million annual transactions*

550 Firms Encompassing 4,600 Offices and 135,000 Sales Associates

Located in Over 70 Countries and All 50 U.S. States

We work with more than 70 Relocation Management Companies and have earned the trust of many well-known companies

Largest relocation network with over $450 million in relocation sales volume in 2018*

This exclusive partnership contributes to maximizing the exposure of your home to motivated buyers looking to relocate

Earning the Trust of Well-Known Companies


Brokerage #1 Real Estate Network

More Sales Volume than Any Other Real Estate Network, National Brand or Franchise

U.S. Sales Volume in Billions of Dollars*

$257 $219

Keller Williams

$187

Coldwell Banker Berkshire Hathaway HomeServices

$91

Compass

$91 $85

RE/MAX

$78

Sotheby’s International Realty

$36

eXp Realty Redfin Douglas Elliman

$29

Century 21

$29

Homesmart

*

$31

$17

Other company and product names may be trademarks or trade names of their respective owners. This bar chart is sourced from REAL Trends Top 500 for 2019, realtrends.com. © 2020 Leading Real Estate Companies of the World.® All rights reserved. C–Sales Volume. 04.20


Through our exclusive luxury partnerships, we provide an unmatched level of international exposure to the world’s most affluent homebuyers. * Reserved for qualifying properties only.


Luxury Partnerships


Prestigious Targeting the World’s Most Affluent Buyers

Largest international network of the most powerful independent brokerages

A collection of the finest real estate firms in the world showcased on LuxuryRealEstate.com

First Team Partners With the Brokerages Within These Top Luxury Networks to Market Your Home To the Most Wealthy People in the World


Partnerships


Luxury Portfolio Reaching High-Net-Worth Buyers Through LuxuryPortfolio.com

More U.S. Listings Over $1 Million Than Any Other Network*

Sotheby's Realty Keller Williams Luxury Homes Coldwell Banker Global Luxury Douglas Elliman Luxury Homes Compass Mayfair International Realty 0

2K

*

4K

6K

Mintel International Website Survey May 2019

8K

10K

12K

14K

16K


International

®

As the luxury division of Leading Real Estate Companies of the World®, our network connects us, and you, to the luxury experts and buyers in 800+ major cities from Bangkok to Barcelona — not just within one brand or company, but among the finest and most well-known leaders in each market. These relationships generate thousands of client introductions and billions in sales each year. More than 3 million affluent consumers visit the flagship website, LuxuryPortfolio.com, every year to browse in a setting dedicated solely to significant properties and a discerning lifestyle.

Thousands of PageOne Positions for Google Searches

Over 50,000 Homes Marketed Each Year

Traffic From 200 Countries and Regions per Month

Property Translation in 9 Languages and 60+ Currencies


Luxury


RealEstate.com Showcase Your Home on the #1 Portal for Luxury Properties

As exclusive partners of Who’s Who in Luxury Real EstateTM, the homes we represent receive premium placement on LuxuryRealEstate.com, the #1 portal for luxury properties online presenting more multi-million-dollar estates than any near-peer.*

Only With First Team Can Your Home Be Marketed on Three of the Top Online Destinations for Luxury Properties Multi-Million Dollar Properties Represented

25,126 Our Overall Luxury Online Presence

20,495 Sotheby’s Realty

22,320 11,778

Savills

10,879

Knight Frank Coldwell Banker Global Luxury

8,683

Consisting of more than 130,000 professionals with properties in over 60 countries, this global network collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.


We invest millions of dollars into creating proprietary tools and partner with the industry’s best technology to capture the most buyers and maximize the value of your home.


How Price is Maximized


Achieve Maximum

Maximizing Marketing Exposure Creates More Demand, Leaving No Money on the Table

Build Buyer Emotion with Staging and Photography

Use Intelligent Pricing and Market Trends to Strategically Price Your Home


Sales Price

First

Team

te

l Esta

Rea

Exhaust All Marketing Exposure Opportunities

Offer Buyer and Seller Incentives

We Create Alignment to Reach a Greater Percentage of Buyers and Achieve the Highest Sales Price


First Impressions

List your home with a First Team agent.

Work with your agent to determine services.

Design consultation independent advice.

Home improvements begin, no cash out of pocket.


Concierge Upgrade Your Home Now and Pay for It Later

We Understand That the Selling Process Can Be Complicated and Stressful Enough Without Having to Worry About the Condition of Your Home

First Impressions Concierge can help make that whole process of preparing your home for sale a lot easier by deferring the expense of renovations such as flooring, painting, repairs and even services such as moving, storage and staging.

Transformation is complete.

Home goes on market.

Our agents will help you determine which services can provide the maximum return on your investment and handle the improvements from top to bottom with licensed, insured and vetted contractors. Best of all, you don't have to worry about upfront costs or fees until closing.

Home is sold, repayment for upgrades settled during escrow.


Buyer Delivery Our Proprietary Tools Expose Your Home to Buyers Even Before Hitting the Market

Listing Appointment

SNEAKPREVIEWSM

Buyers Are Already at Your Door

Growing Demand Before Going Live

The "Listing Appointment" platform allows First Team agents to market your home to our agents representing buyers and generate interest before the listing appointment.

Seller Advantage: As part of First Team’s Buyer Delivery System, SNEAKPREVIEWSM is our intranet collection of registered exclusive properties that are preparing to go live on the market allowing you to maximize buyer demand before you even list. Buyer Advantage: Search for your next home from our robust collection of off-market inventory, giving you the market advantage as a buyer as well. As the first to know about new inventory, you receive priority access to view hundreds of new properties NOT available on Zillow or Redfin.


System

First Look

Property Needed

An Eager Audience Gets Its First Look

Buyer Matching System

The “First Look” platform provides a final push to pre-market your home with photography and more details, further generating buyer interest.

The “Property Needed” platform matches your property with our company-wide database of buyers inquiring about homes like yours.

Our System Generates Motivated Buyers and Drives Demand The Result is the Quickest Sale for the Most Money


First Team


Instant Offers Sell Stress-Free With a Cash Offer

Working With Fully Vetted, Accountable Investors, Our First Team Instant Offers Can Provide a Fair and Responsible Cash Offer on Your Home Instantly. There are more options than ever before for homeowners considering selling their home, and we are proud to offer our clients all options, so you can choose the best path for your unique situation.

• Take control of your sale

• No more tenant issues

• Receive cash fast

• Close in days – not months

• Eliminate the stresses of selling

• No need to remodel or renovate

• Avoid foreclosure

• Quick & easy inherited home sales

• No open house hassles

Step 1

Step 2

S tep

Get a no-obligation FREE cash valuation of your home.

We review your cash offer together to decide if it’s the best option for you. This is an open and honest discussion about your needs and wants, and finding the best possible solution given all the facts.

You accept our cash offer and close sale within days OR you decide to list your home traditionally on the market. Your choice.

3


Every home has a story, and our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels.


Marketing & Merchandising


Global Property Your Home Syndicated to Thousands of the Top Real Estate Websites Around the World

Algeria Australia Austria Brazil Bulgaria Cambodia Canada Chile

China Colombia Czech Republic Denmark Dominican Republic Egypt Estonia Fiji

France French Polynesia Germany Greece India Indonesia Ireland Italy

Japan Kazakhstan Kenya Laos Latvia Lithuania Luxembourg Macau Malaysia

Mexico Monaco Morocco Myanmar New Caledonia Nigeria Pakistan Panama

Papua New Guinea Peru Philippines Poland Portugal Romania Russia Senegal Serbia

Singapore Slovakia South Africa Spain Sweden Switzerland Tanzania Thailand

Tunisia Turkey Ukraine United Arab Emirates United Kingdom Uruguay Venezuela Vietnam


Syndication

Unprecedented Reach and Exposure

Other company and product names may be trademarks or trade names of their respective owners.


Digital Just For

First Team expands your home’s marketing reach by utilizing the top social media networks consisting of 3.5 billion active social media users.1

Maximizing Marketing Exposure Creates More Demand, Leaving No Money on the Table This is a sample reporting. Other company and product names may be trademarks or trade names of their respective owners. 1 As reported by Emarsys.


Campaigns Your Home Virtually Leads Buyers to Your Door With a Social Media Campaign & Reporting

CORE

PropertyBoost Online campaigns available for your home as soon as it hits the market, when we host showing tours, and more • Maximize buyer reach by connecting with customers online to capture more virtual and physical traffic to your home. • Includes daily statistics reports via email for the ongoing boost to show impressions, clicks, and leads.

Campaign Results2

*

1 Ad

533 Impressions

34 Clicks

4 Prospective Buyers

Numbers based on sample reporting for 3 weeks.


Home Search Assist Engaging With Active Homebuyers While They Search


Technology

SM

FirstTeam.com • Engages with active buyers with an automated on-page chatbot • Optimized Virtual Tour on every listing to further engage online shoppers • Hyperlocal buyer generation engine • Potential buyer information is routed directly to your agent for follow-up • Thousands of buyer inquiries cared for every month


Real Exposure Produces


Multiple Showings Full Geographical Coverage and Available Featured Placement in All Major Publications


Maximizing Marketing

Oceanfront Dream EXTRAORDINARY ART. EXCLUSIVE HOMES.

1563 BEACH DRIVE Price Upon Request

Price Upon Request

Luxury Defined 14 TESORO 14 TESORO

Luxury Defined

Quality design and material

Targeted direct mail and delivery

Digitized for emailing and sharing online


Exposure

744

4,784

23,672

126,496

views last week

F RSTTEAM

impressions last week

Meital Taub 949-922-9552

REAL ESTATE

views overall

meital@taubproperties.com taubproperties.com

impressions overall

On up to 2,000 syndication websites, including:

9trulia m RealtyTrac F RSTTEAM m Zillow rt•;_1ll<>l:('()lll Views - Number of times your property was clicked on Impressions - Number of times your property came up in search results

CONGRATULATIONS!

27561 Seascape Circle received 744 views last week

_,._-·:* We Can Prove That Our Effective Print and Digital Techniques ,,,,,,:+---�!,_l .�!-� :_ .·- �· i Produce More Impressions, Property Selections, Drive-By Visits, ____________ _________ --:�� ..� ·( _ _.. . -,� �-��-�-' -·11. -•• ' :.v • .. . --•♦. and At-The-Door Showings for Today’s Online Buyer ·-·· ••

ca

.

__

\ -� -�

T,_ �: ,.,.. c:r I •-=-=-------_.. .-• •.--; - _' -_,_.:_: ·_�--· ___-_, :_c __::_.:: -_:_:. _ ._-" . .,_________+_____.,...:J.: .... ..,/_·___

.., " .·

ROADMAP-Al DIGITAL CAMPAIGN

.__

..,_

-•·

...,...T

-�- r

__,

.--.... -� :� . � � •. •

:., . _ : ,. ·. ••

..... . .�.-' , . ·. ........ .''• .,. .:::··· ,.. -=..-.. .... . . ' ...... _·_·' ♦

W!_ ----�__ _ : ••

I

',

-

·•·

'

-•

, .._ •

'•

..,

!"':"

'. •• '

-

../

....

'

Our First Team Real Estate property marketing now includes a digital campaign for each and every listing we represent. Going the extra mile for your home is what we do.

744

4,784

23,672

126,496

views last week

impressions last week

8

10,057

views overall

impressions

inquiries

impressions overall

On up to 2,000 syndication websites, including:

9trulia m RealtyTrac F RSTTEAM m Zillow rt•;_1ll<>l:('()lll Views - Number of times your property was clicked on Impressions - Number of times your property came up in search results

_,._-·:* i

••

,,,,,,:+---�!,_l .�!-� :_ .·- �· •

ca

.

__

Date Posted

Juwai

VIEW

03/07

\ -� -�

T,_ �: ,.,.. c:r I •-=-=-------_.. .-• •.--; - _' -_,_.:_: ·_�--· ___-_, :_c __::_.:: -_:_:. _ ._-" . .,_________+_____.,...:J.: .... ..,/_·___ Date

.., " .·

ROADMAP-Al DIGITAL CAMPAIGN

Twitter

VIEW

Posted

03/30 ____________...,..._________ __, --:�� ..� -�- ·(T_ _..♦.--.... -� :� . � Date VIEW Pinterest -,� 11. �-��-,�-'. -·�-•• ' ·.. Posted ..... . --•♦. ......... .,. .. .__

..,_

r :., . _ : ,. ·. ••

-•·

� •.

:v • .

W!_ ----�__ _ : ••

I

.

,'..

'

Listing View Summary

',

-

-•

, .._ •

.:::··· 03/30 ·-·· ..... .... . ' ...... -=..-.. _·_·' ♦ '

·•·

.

'•

.''•

..,

!"':"

'.

'

••

-

../

Website and Social Media Summary 8 10,057

Our First Team Real Estate property marketing now includes a digital campaign for each and every listing we represent. Going the extra mile for your home is what we do.

impressions

Juwai

Date Posted

VIE W . .

Date Posted

VIEW

Other Channel Activity In stagram

04/02

eBlast

inquiries

03/26

Run Date

Date Posted

VIEW

OC Business Journal

Date Posted

VIEW

OC Register Full Page Color

04/21

Date Posted

VIEW

OC Register Full Page Color

04/14

Date Posted

VIE W . .

Laguna Beach Independent Full page, color ad

04/12

Date Posted

VIEW

OC Register Full Page Color

04/07

04/22

03/07 Twitter

03/30 Pinterest

.... ··-

03/30 In stagram

04/02 eBlast

....

�a�, �.,.

03/26

Run Date

Run Date

Run Date

Run Date

OC Register Back Cover Sat. Full Page Color

Run Date

04/06

Laguna Beach Independent Full page, color ad

Run Date

04/05

OC Register Sunday (1 Million+) Full Page Color OC Business Journal

.... ··-

Run Date

04/22

OC Register Full Page Color

04/21

OC Register Full Page Color

04/14

Laguna Beach Independent Full page, color ad

04/12

OC Register Full Page Color

04/07

Run Date

_.,.. _.,

..

--

.. ....

Run Date

03/31/2019

Laguna Beach Independent Full page, color ad

03/29

Laguna Beach Independent Full page, color ad

03/22

Run Date

Run Date

Run Date

��;fr��-: �""� Our proprietary Listing Activity Report proves the results of our effective digital marketing techniques that create more exposure and showings, F RSTTEAM generating more demand ....that leads to more money and a quicker sale. �a�, �.,.

OC Register Back Cover Sat. Full Page Color

Laguna Beach Independent Full page, color ad OC Register Sunday (1 Million+) Full Page Color

_.,.. _.,

..

Laguna Beach Independent Full page, color ad

27561 Seascape Circle Dana Point, CA 92624

VIEW 1--iOME

Run Date

Run Date

Run Date

04/06

Run Date

04/05

Run Date

03/31/2019

Run Date

03/29

Meital Taub

REAL ESTATE

CalBRE# 01871040

949-922-9552 meital@taubproperties.com taubproperties.com

Z /

ooo�e@@e

Information above collected for 27561 Seascape C ircle, Dana Point, CA 92624 for: 04/14/19-04/20/19 108 Pacifica Suite 300, Irvine, CA 92618. CalBRE# 01008773. © First Team Real Estate. All rights reserved .


The Power of

#1 Independent Brokerage

#1 Market Share

For Closed Transactions in Southern California1

For Closed Transactions in Orange County2

#1 Luxury Broker For Closed Transactions in Orange County3

Best Real Estate Company Voted 11 Years in a Row4

35 Office Locations

Over 2,000 Sales Associates

Across Southern California

and Service Professionals

Thank You 1 Top Broker Report published January 2021 based on data available from 7/1/2001-12/31/2020, ALL CRMLS, All Brokers. 2 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, CRMLS - Orange County, All Brokers. 3 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, for CRMLS - Orange County, units sold $1+ million, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. © TrendGraphix. 4 As polled by the Orange County Register, 2010-2020. © First Team® Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard.


Teamwork

TM


FirstTeam.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.