Sustain Logo Presentation
References:
http://cafecartel.com/images/stories/spinach-fruit-salad.jpg http://www.appforhealth.com/wp-content/uploads/2011/07/internalsmoothie.jpg http://chopinandmysaucepan.com/wp-content/uploads/2013/04/P1340850_thumb.jpg http://resources0.news.com.au/images/2012/04/30/1226342/389240-kitchen-by-mike.jpg http://www.starsofindependents.com/wp-content/uploads/2012/11/Kitchen-by-Mike.jpg http://retaildesignblog.net/wp-content/uploads/2012/07/liv-restaurant-Bilgoray-Pozner-Ramat-gan.jpg http://www.sydneyweekender.com.au/images/episodes/ep3/EO-KitchenByMike/SEG4-%20KITCHEN%20BY%20MIKE-.jpg http://static1.squarespace.com/static/51ec5e29e4b0a3afa66e69e9/t/54ddaf49e4b08da1d460e7a0/1423814476119/?format=500w http://static1.squarespace.com/static/51ec5e29e4b0a3afa66e69e9/t/52119641e4b088f3b66ea5b1/1427681688070/?format=1500w https://elearning.sydney.edu.au/bbcswebdav/pid-2883309-dt-content-rid-14556096_1/courses/2015_S1C_DECO1015_ND/Food%20Brief%282%29.pdf http://static1.squarespace.com/static/51ec5e29e4b0a3afa66e69e9/521e882be4b04db25d4212cf/529bcb66e4b0c313de28af8d/1385941872414/gallery-coffeesign.jpg?format=1500w
Introduction What’s inside?
• ‘discover a canteen with candid cooking and responsible food’ • Menu based on: ‘seasonality, simplicity and freshness’ • Solid team backs the project
Dissection What’s within?
• Mixed serif and sans-serif • ‘K’ used as a symbol, serif, custom font • ‘Kitchen by Mike’ written in sans-serif • Mix of capital and small letters • Kitchen in uppercase • By Mike in lowercase • Kerning not applied • Condensed structure
• Use of extreme contrast • Two colours: black and white
Dissection What’s great?
• Mixed serif and sans-serif • ‘K’ used as a symbol, serif, custom font Stands out, attracts attention, intrigues • ‘Kitchen by Mike’ written in sans-serif Supplements with information more directly • Mix of capital and small letters • Kitchen in uppercase Ease of read, implements an idea of food • By Mike in lowercase Addition to the concept, signature • Kerning not applied More legible, dodged overcomplication • Cubic structure Compact, moderately versatile
• Use of extreme contrast Successfully draws attention • Two colours: black and white Induces a type of mysticism in terms of the food being served inside
Dissection What’s tenuous?
• Mixed serif and sans-serif • ‘K’ used as a symbol, serif, custom font Locks your mind on the symbol • ‘Kitchen by Mike’ written in sans-serif Introduced bluntness to the style • Mix of capital and small letters • Kitchen in uppercase Could mislead towards other industries • By Mike in lowercase ‘By Mike’ itself might seem conceited • Kerning not applied An inclusion might’ve benefited the style • Cubic structure Limited versatility
• Use of extreme contrast Questionable harmony • Two colours: black and white Does not give an idea of what kind of food is being served inside
Advertising ‌does it blend?
• Analogous colours (green, blue, yellow) • Use of gradients (blue to yellow) • Sans-Serif, partially custom & bold font • Use of characters as symbols • Rectangular structure • Hybrid of letters (i & n)
• Analogous colours (green, blue, yellow) Introduce harmony, cold colours provide an ease of mind • Use of gradients (blue to yellow) Underlines the subtleness and elegance • Sans-Serif, partially custom & bold font Increases visibility and legibility, attracts attention • Use of characters as symbols More memorable, defines the originality • Rectangular structure Logo is versatile and compact • Hybrid of letter (i and n) Modern appearance
• Colours are more balanced • Symbols are more subtle • Logo is more versatile
Combines well with any background colour
Advertising
All you need to drive the life