Vu Nguyen Portfolio Spring 2014

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM FALL 2013-SPRING 2014

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

Project 1

FLAIR BOOK

Project 2

FUA Blending Magazine Fall 2013

FUA Blending Magazine Spring 2014

CONTENTS

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

CONCEPT

Flair book production is special, it’s about a specific brand furniture, their things, but it’s not a catalog, it ‘sa luxury coffe table book. In this book, Flair furniture is the main character, it is used to tell the story of the company, from its inception until today. Itself can also be used to connect to the inspiration of Franco and Alexsandra – the owners.

This is the first and also the last time the owners of Flair wanted to do a book about themselves, they want to be able to keep the book its value for many years. Some key words: timeless, imperfection, details, beauty.

MESSAGE

The book would be to represent the creativity and style of the FLAIR store in an abstract and artistic way in both text and images. Owners give 2 ideals for the book that maybe look likes Dior Book, and Flair Book.

BOOK PROJECT

THE CONCEPT

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

Profile of the book is based from FLAIR, depicting their style. Based loosely on the following topics: -Order and Chaos, Logic and Rigor, Design and Detail, Muses and Catalysts -Text would be developed in chaptes, it’s not so much, so heavy, text will be connect with the Photo and can create a view, style of Flair.

- Photo is the main focus of book

BOOK PROJECT

SUBJECT /TOPIC

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

RESEARCH METHODS I

Through the first meetings and feedback from Franco and Alexsandra, Publishing’s team has steadily zoning is necessary to research.

Fashion, interior design Bauhaus, 17th century , 1950s etc Style of Flair magazine Architecture, culture in some cities that client’s recommnend like Paris, Florence.

The image that student collected on internet make the some ideal for book, but still far form the final ideal, and lack of information form the owners.

BOOK PROJECT

RESEARCH METHODS I

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

RESEARCH METHODS 2

After second meeting, we prepare the draft in create writing class, try with short writing style and have more informations closer with their ideal for book , espeacialy with their inspiration, they want student try to find something links between Flair with the city in which they suggested. Another hand, student went to store and get some photos, they were used to create cover’s purposes and chapter layout.

BOOK PROJECT

RESEARCH METHODS 2

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

CONSTRUCTION

Number of page: 192 Size of paper: 24*29 cm At first layout, size of paper was 25*29 cm, but after feedback of printing factory final layout had changed to 24*29 cm Weight of paper : 170g COVER

Weight of cover: 300 g Material: Special frabic for printing to create the feeling like touching Flair furniture. In the cover, the book have 3 importance material in Flair style: wood, fabric and metal. Flair book use perfect binding style.

GRID

- margins 10 mm: top-bottom-outside - 15 mm inside v- 12 raws/10 columns - gutter 4 mm FONT

- Flair’s book use Apollo, Bodoni and Velag font for the book.

BOOK PROJECT

BOOK CONSTRUCTION 1

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

Based on the strengths of each member of the group was divided into 2 groups.

In the teamwork , me,Gabi and Paula was tasked to write Chapter 2 , Chapter 3 and Dream Threat . These are the difficult task , requiring research on the history , design , style of Flair , a further difficulty is not me and Paula who use good English . Because of this difficulty , we assigned specific tasks : me and Paula focuses on research to put ideas , Gabi will be the writter in team meetings. About myself, I have studied the '50s Paris , the 18th-century furniture , .. it's all new information to me , besides figuring out the characters , places particular to be able to connect with Flair is also a big challenge .

After that, the complete text is sent to editors again. In the end, final text is changed a lot with our draft text Finally I chose 2 of the most famous caffe restaurant in Paris this time , and their celebrity clients to build the story about Flair style .

After that, the complete text is sent to editors again. In the end, final text is changed a lot with our draft text

BOOK PROJECT

BOOK CONSTRUCTION 2

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

PHASE 1

Fall Session A: Book Proposal Photo Research/Photo Ideal Fall Session B: Book Design Sample - Timing went well, but content was questionable for client - Feedback came with the end of phase - A lot ideal come form layout designs than expected.

BOOK PROJECT

PROJECT OUTCOME

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

PHASE 2

Fall Session C: Draft written content based on client approval Client feedback of text and design to set development of final drafts Series of practice writing assignments help to improve skill Spring Session A: Text revisions, Flair Event Planning, Photo shoots for book Client revised text, were somewhat confused with story development Spring Session B: Complete Layout, Texts, Photo touch up Text back on track with clients approval (English, Italian) In class, clients edits/approvals issue with preparing complete file on time Spring Session C: Plan Event/ Finalize Book portfolio of Project Present book at lauch A little time to print books, time for the event has also changed, send prints slower

BOOK PROJECT

PROJECT OUTCOME

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

BOOK PROJECT

PROJECT OUTCOME

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

SATELLITE PROJECTS

Satellite projects is a series of articles for the blending magazine of Fua. I had 3 articles for the magazine, it is mainly the personal experience and historical research related to florence. Also I was a photographer for the magazine, not only my writings but also more photos taken at the request of the editorial team.

BOOK PROJECT

PERSONAL EMPHASIS

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

PHOTO FOR FLAIR BOOK

In Flair's book, besides participating publishers group, I was a photographer, whose mission is to search for details in Florence, Milan may be the inspiration for Flair. In addition to the suggestions of Prof Federico Cagnucci, I tried to try searching for the fine detail

BOOK PROJECT

PERSONAL EMPHASIS

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

DEADLINES TABLE

- Chapter 2, Chapter 3 slower than the deadline

PUBLISHING TEAM

- Compared with the expected content, have

- Completion of a large amount of work to re-

pretty much finished the change: Dream

search, write drafts, edit text and complete

Thread isn’t longer suitable, page number of

layouts for book

each chapter also has changed, no subtitles

- Several programs not in accordance with

used, no Captions for visuals .

deadlines - Due to language differences so that editing

PHOTOGRAPHY TEAM

Lack of connection with other stages in the process and that the process was at work. But ultimately good image quality, but do not have

takes more time VISUAL COMMUNICATION TEAM

- Create some ideas for the layout of the book

a clear idea in FALL SESSION A should affect the research, writing, and design

BOOK PROJECT

DEADLINES TABLE

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

BOOK PROMOTION - Flair book should be placed in a special position in the store , such as is shown in the tables in each room , It will

be the most attention cause and make a difference with the other books in the store . Not only in Florence but also in Rome , Milan , New York .

- Flair can book gives Flair a real benefit , and the color of the photo book can be used as material for Flair's website, which already old and unattractive .

- In addition to the store of Flair , books can be sold in the museum in Florence as Gucci Museum, Galleria degli Uffizi , etc or at the furniture fair , especially in Italy PR / MARKETING

- Do Flair directed at a specific type of customer, those who love interior style of the 18th century as well as 50 years, so this is mainly targeted visitors should target, they can access through the interior websites, as well as providing information through the Flair’s advertising on the magazine. Some potential markets such as France, Italy, US. There is also access to a number of national love Italy's style.

- Also Flair book can also become a gift to the customers in the market place is not Flair especially in Russia and Asia. It will be a potential market and the best way to advertise is to use Flair book. The Chinese market is also a good suggestion, by the Flair furniture can fit traditional notions of this country, those materials and colors can bring good ideas, in addition to the number of Chinese tourists to Florence is also very large, so the opportunity to introduce Flair with China is quite good.

BOOK PROJECT

PR / MARKETING

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

- We can change flair book to ebook version because we still have a lot high quality elements, and it’s will be interesting ideal, although the touch-sense can be creat like the printing version.

- Web version or app will be the good choice,a simple pdf file can be good for present in website, and Flair book can be create like a app - Digital version will be stay on 4 chapter, the layout can be add more photo, more layout style for page - Digital version can be promote on Flair website. A small logo can links to download it on app store or can read some page on amazon. Also we can make a advertising clip for Flair book with just element we use in the book.

- Ideal for App: Link the furniture in layout with a story about them, and also the information, style.

BOOK PROJECT

DIGITAL DIRECTION

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

Book project , or career Programme of Fua gave me , the importance and interesting knowledge about publishing work . That's the basics of publishing through photography classes , fudamental publishing , computer graphics , create writing , marketing PR , book production . It was like going through the steps in the process of publishing a book: communication with the client, to provide a propose, then the process is carried out with 2 large array is text and photos , in addition to the actual the stage of the design -related books for the class book production and computer graphics bring a more holistic view of publishing , ultimately assess the quality of their products created with layers PR marketing . The other important thing that I learned personally during the book project , besides the knowledge that the actual experience from professors as file management , contact with real skill publishing house , how to organize work , teamwork management , etc , which are the actual specific lessons really useful in future work .

Also in my opinion, which I feel grateful that the professors has helped me refine my skills have, as well as explore new possibilities of his own. As in class photos, tips, suggestions Pro Simone Fierotti helped me understand more about the concept of balance in composition and can be applied immediately to contribute good photos of Flair flair book about inpsration around Florence , Milan. Besides being the edting process to help myself to work with the software as In Design with the guidance of Pro Federico. A major obstacle that I have overcome with the help of Pro Grace Joh and classmate, which is the language, especially in English writing style.

BOOK PROJECT

COMPETENCY GAINED

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

FUA BLENDING MAGAZINE

NOV-DEC 2013

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

FUA BLENDING MAGAZINE

FALL 2013

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

FUA BLENDING MAGAZINE

FALL 2013

NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM

FALL 2013-SPRING 2014

BOOK PROJECT

SPRING 2014