THE R&D Management ConFERENCE 2014
Management of Applied R&D
Connecting high value solutions with future markets 3 – 6 June 2014 | Stuttgart
er ak Spe ook B
Introduction
The R&D Management Conference 2014
was principally structured into special ses-
offers representatives from science and
sions on selected topics such as R&D
industry a platform for learning about
Management in Emerging Economies or
and exchanging insights on the latest re-
Business Model Development, each jointly
search results, successful practices, and
led by an academic chair and an industrial
visionary ideas in the field of R&D Ma-
partner.
nagement. Connecting research and development with future markets is not
It gives us great pleasure to present the
only the key topic, but also the mission
speakers of the R&D Management Confe-
of this year’s conference, which offers a
rence 2014, providing an exciting mix of
unique mix of contributions from various
scientific and industry contributions in the
perspectives.
field of R&D Management. We would particularly like to thank all speakers and
The conference programme includes pre-
participants who make the R&D Manage-
sentations on R&D and Innovation Ma-
ment Conference 2014 in Stuttgart a
nagement by companies such as Siemens
valuable event for discussion, learning
AG, Robert Bosch GmbH and Festo
and networking.
AG. As one of the “fathers of the MP3 codec�, Dr. Bernhard Grill from the Fraunhofer Institute for Integrated Cir-
The R&D Management
cuits IIS will present the R&D story behind
Conference 2014 Team
this groundbreaking technology. The programme is complemented by renowned international experts in the field of R&D Management. With the aim of ensuring a close connection between science and industry, the call for scientific papers itself
VERGÜTUNG VON ERFINDUNGEN UND TECHNISCHEN VERBESSERUNGEN
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Speakers on the R&D Management Conference 2014
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T u e s d ay J u n e 3 rd – E v e n i n g ( Fr a u n h o f e r IAO )
Dr.
Ulf Pillkahn Head of Trendmonitoring Corporate Technology Siemens AG (DE)
The R&D Masterplan Ulf Pillkahn is Head of the Trendmonitoring-Program at Siemens AG and as a Key Expert for Foresight and Innovation he advises the Siemens organisation in the development of its technology and innovation strategy. He is lecturer at the Zeppelin University. The areas of research include Foresight, Innovation management and Technology Strategies with the focus on ‘How to generate and push radical innovations within larger organisations’. Furthermore, Ulf Pillkahn is speaker and the author of the foresight referencebook ‘Using trends and scenarios as tools for strategy development’ (2008) as well as the recently published book ‘Die Weisheit der Roulettekugel’ (2013).
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W e d n e s d ay J u n e 4 th – M o r n i n g (Maritim Hotel)
Prof.
Wilhelm Bauer Director (acting) Fraunhofer IAO and IAT University of Stuttgart (DE)
Welcome to the R&D Management Conference 2014 Wilhelm Bauer is director of the Fraun-
In 2012, he was honored by the Land of
hofer Institute for Industrial Engineering
Baden-Württemberg as an “Übermorgen-
IAO, Stuttgart, and of the Institute for
macher,” a person shaping the future.
Human Factors and Technology Management IAT at the University of Stuttgart.
Wilhelm Bauer is head of Fraunhofer’s Morgenstadt (city of the future) initiative,
In his role as director, Wilhelm Bauer
and is a member of the National Platform
heads up a research organisation with
for the City of the Future run by the Ger-
some 500 employees. His responsibilities
man federal government.
include overseeing research and implementation projects in the fields of innovation research, technology management, future life and work, and smarter cities. He advises political and industrial decision makers as a member of numerous committees. Wilhelm Bauer has written and published over 250 scientific and technical publications, and gives lectures at the Universities of Stuttgart and Hannover.
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V E R G Ăœ T U N G V O N E R F I N D U N G E N U N D T E C HDr. NISCHEN VERBESSERUNGEN
Jeremy Klein Chairman RADMA (UK)
RADMA – Helping R&D Management to Stay Relevant and Distinctive Jeremy Klein is chairman of the R&D
Journal, the R&D Management Confe-
Management association, RADMA, and
rence and developing the R&D manage-
a director of the Cambridge-based tech-
ment community, mainly via financial
nology and business consultancy Techno-
support for research students. There are
logia. He has a degree in Physics, a PhD
16 students at this conference for which
in Medical Physics and an MBA from
RADMA has contributed towards their
London Business School. His consulting
conference fees and at least two PHD stu-
assignments have included helping Swiss-
dents are funded by RADMA. In his intro-
com radically reorganise and refresh their
duction to the conference, Dr Klein
corporate R&D labs, advising the British
will discuss the challenge of the R&D ma-
government on the human aspects of the
nagement community staying relevant
switchover to digital television, and inter-
and distinctive despite the relative decline
preting the convergent roles of phones,
of the corporate R&D labs that were
tablets and TVs for the UK communica-
the initial focus of the journal when it
tions regulator Ofcom.
was launched in 1970.
Both the R&D Management journal and the annual R&D Management Conference had their origins in the R&D Research Unit at Manchester Business School in the 1970s and 80s. RADMA was set up in the mid80s as co-proprietor of the journal, from which it is fortunate to receive a share of the revenue. It currently has three main 10
areas of activity: the R&D Management
Prof.
Michael Rosemann Head of the Information Systems School Queensland University of Technology (AU)
Successful Co-Innovation with Academic Partners Michael Rosemann is Professor and Head
US patents. His publications have been
of the Information Systems School at
translated into Russian, Mandarin, Ger-
Queensland University of Technology,
man and Portuguese. Dr. Rosemann’s
Brisbane, Australia, where he established
research projects received funding from
a number of industry-funded chairs in the
industry partners such as Accenture,
domain of innovation management. He
Brisbane Airport Corporation, Infosys, Rio
is widely recognized as a global thought
Tinto, SAP and Woolworths. Michael
leader in the domain of business process
Rosemann is a frequent keynote speaker
design.
and regularly provides advice to organisations from diverse industries such as tele-
Michael Rosemann is the author/editor of
communication, financial services,
seven books, more than 200 refereed
insurance, utility, retail, public sector, logi-
papers and Editorial Board member of ten
stics and the film industry.
international journals and co-inventor of
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Prof. VE R G Ü TUNG VON E R FINDUNGEN UND TE C HNI S C HEN VE R B E S S E R UNGEN
Herbert Kohler Vice President Group Research and Sustainability, Chief Environmental Officer Daimler AG (DE)
Challenges of an International R&D at a Car Manufacturer Herbert Kohler joined what was then
From April 2009 until April 2012 he was
Daimler-Benz AG in 1976, working initi-
the head of a new “E-Drive and Future
ally in the production plant planning
Mobility“ directorate within the Research
area. He gained his doctorate from the
and Advance Development division, the
University of Stuttgart in 1982.
area responsible, amongst other things, for the development of battery-electric
It was under his leadership that the centre
and fuel-cell drive systems.
for “Environment, Technology and Traffic“ was established in 1992. In 1993 he
Herbert Kohler has been Director of
moved to the Mercedes-Benz Develop-
the newly created Research and Advance
ment division, taking on responsibility for
Development division for the Daimler
Strategic Product Planning, a role which
Group since May 2012.
he held until 1999. He was made an honorary professor of the University of
Since March 2002, Herbert Kohler has
Stuttgart in 1998.
also held the position of Chief Environmental Officer for Daimler AG.
Following a series of roles in passenger car product management/sales and marketing, Herbert Kohler was appointed Director of Vehicle Body and Drive Systems Research in October 2000. From August 2006 until March 2009 he headed up the newly created Group Research and Advance Development unit for Vehicle Body 12
and Drive System at Daimler AG.
VERGÜTUNG VON ERFINDUNGEN UND TECHNISCHEN VERBESSERUNGEN
T h u rs d a y J u n e 5 th – A f t e r n o o n (Maritim Hotel)
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Prof.
Anette Weisbecker Deputy Director Fraunhofer IAO and IAT University of Stuttgart (DE)
Welcome Speech Industry Day Anette Weisbecker is Deputy Director of the Fraunhofer Institute for Industrial Engineering (Fraunhofer IAO) and the Institute for Human Factors and Technology Management IAT at the University of Stuttgart. She is head of the business unit Information and Communication Technology. Her research fields are software management, software engineering, electronic business, cloud computing and human factors. She is author of more than 270 publications.
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Prof. VE R G Ü TUNG VON E R FINDUNGEN UND TE C HNI S C HEN VE R B E S S E R UNGEN
Peter Post Head of Corporate Research and Programme Strategy Festo AG
From Bionic Future Concepts to Market Driven Technology Development Peter Post was born in Haiger, Germany,
systematic innovation management is
in 1959. He began his professional deve-
lined out. Successful innovation manage-
lopment with an apprenticeship as a tool-
ment needs both: On the one side, it is
maker, and in 1980 he started a degree
important to be open for new ideas, to
in mechanical engineering at the University
think out of the box and to have an inno-
of Siegen, Germany, which he finished in
vation culture which is fostering creativity
1984. Subsequently, Prof. Post worked as
and open minded spirit. On the other
a research assistant in Siegen. He has
side, instruments and well implemented
been employed in the R&D department at
processes are essential to get new ideas
Festo AG & Co. KG since 1989. In 2004
on the road to innovation for customers
he assumed responsibility for applied re-
and the market. Creating new ideas by
search and pre-development, and since
looking into nature – as Festo is doing
2008 he has been head of the corporate
with its bionic learning network – has to
research and technology. Peter Post
come together with hard work in deve-
obtained the German Future Awavv in
lopment procedures to transform those
2010. In 2012 he was appointed Hono-
new impulses into new products and
rary Professor at the University of Applied
solutions. And all this effort must be com-
Science in Esslingen.
plemented by a sound knowledge of actual market needs to create sustainable
In the presentation “From Bionic Future Concepts to Market Driven Technology Development” a structured approach for
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economic success.
Prof.
Mitchell Tseng Chair Professor of Industrial Engineering and Logistics Management Department; Director, Advanced Manufacturing Institute; Director, Zhejiang Advanced Manufacturing Institute Hong Kong University of Science and Technology (HK)
Industrial R&D: The Last Frontier of Globalisation Mitchell Tseng, Chair Professor of Indust-
has been working on Industry – University
rial Engineering and Logistics Manage-
– Government collaboration from diffe-
ment Department; Director, Advanced
rent perspectives in different countries.
Manufacturing Institute; Director, Zhejiang
The outcomes include advanced Internet
Advanced Manufacturing Institute Hong
of Things semiconductor chips, Artificial
Kong University of Science and Techno-
Intelligent systems, robotic assembly sys-
logy.
tems and others.
Mitchell M. Tseng is the Chair Professor
He is an elected Fellow of the Internatio-
and Director of Advanced Manufacturing
nal Academy of Production Research
Institute at the Hong Kong University of
(CIRP), American Society of Mechanical
Science and Technology. He started his
Engineers (ASME) and Hong Kong Aca-
career in developing key enabling manu-
demy of Engineering Sciences (HKAES).
facturing technologies for computer
He is the recipient of LEAD Award from
industry, some of which, including the
SME, Franz Edelman Laureate (INFORMS),
diamond machining for polygons in laser
and Outstanding Industrial Engineer (Pur-
printers, are still widely used. He has been
due). Moreover, Mitchell Tseng also holds
working closely with industry in more
faculty appointments in MIT Zaragoza
than 100 projects to upgrade product de-
Logistics Center, Nanshan Professor in
sign and manufacturing capabilities in
School of Design, China Academy of
companies. Before returning to academic,
Arts and Honorary Adjunct Professor of
he worked in Xerox and Digital Equip-
Business and Management in Technical
ment Corporation for two decades deve-
University of Munich.
loping products, service systems and managing business transformation. He
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VE R G Ü TUNG VON E R FINDUNGEN UND TE C HNI S C HEN VE R B E S S E R UNGEN
pETER gusE CEO Bosch Start-up Platform Robert Bosch gmbh (de)
Innovation 2.0 – Ideas through Social Software Peter Guse joined Robert Bosch GmbH as an electrical engineer in 1994. After working in various corporate sections, including production, product development and project management in Germany, Spain and Japan, he was appointed Innovation Manager for Bosch’s corporate research and advance engineering unit. Since 2014, Peter Guse has been CEO of Robert Bosch Start-up GmbH, a Bosch platform aimed at developing new businesses on the basis of technology-driven innovations.
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Prof.
Karim Lakhani Associate Professor, Principal Investigator Harvard-NASA Tournament Lab Harvard Business School (US)
The Crowd as Innovation Partner Karim R. Lakhani is the Lumry Family
Professor Lakhani was awarded his Ph.D.
Associate Professor of Business Administ-
in management from the Massachusetts
ration at the Harvard Business School and
Institute of Technology. He also holds an
the Principal Investigator of the Harvard-
MS degree in Technology and Policy from
NASA Tournament Lab at the Institute for
MIT, and a Bachelor‘s degree in Electrical
Quantitative Social Science. He specialises
Engineering and Management from Mc-
in the management of technological
Master University in Canada. He was a
innovation in firms and communities. His
recipient of the Aga Khan Foundation In-
research is on distributed innovation sys-
ternational Scholarship and a four year
tems and the movement of innovative
doctoral fellowship from Canada‘s Social
activity to the edges of organisations and
Science and Humanities Research Council.
into communities. He has extensively
Prior to coming to HBS he served as a
studied the emergence of open source
Lecturer in the Technology, Innovation
software communities and their unique
and Entrepreneurship group at MIT’s
innovation and product development
Sloan School of Management.
strategies. He has also investigated how critical knowledge from outside of the organisation can be accessed through innovation contests. Currently Professor Lakhani is investigating incentives and behavior in contests and the mechanisms behind scientific team formation through field experiments on the TopCoder platform and the Harvard Medical School. 19
Dr.S C HEN VE R B E S S E R UNGEN VE R G Ăœ TUNG VON E R FINDUNGEN UND TE C HNI
Andreas Bong Head of Corporate Research & Technology Hilti AG (LI)
Balancing Exploration and Exploitation Andreas Bong is responsible for corporate research, for corporate innovation management and, in his role as global process owner, for all processes in product portfolio management. He joined Hilti AG in 1993, after completing a PhD in mechanical engineering at the Laboratory for Machine Tools and Production Engineering WLZ of RWTH Aachen and working in the bearing industry. During his time at Hilti AG, he has worked in a variety of areas including project management, production engineering, R&D management and business unit management.
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Dr.
Bernhard Grill Deputy Director, Head of Audio Department, Inventor of MP3 Fraunhofer IIS
MP3 and Follow-Up Technologies: Interlinking R&D and Patents with a successful Market Launch Bernhard Grill was born in Schwabach,
2000 he received the Fellowship Award
Germany, in 1961. He received an M.S.
of the Audio Engineering Society for his
(Diplom) degree in electrical engineering
work on MPEG-4 Audio and scalable
from the University of Erlangen-Nurem-
audio coding. In October 2000, he and
berg. During his days at the Fraunhofer
two colleagues were presented with the
Institute for Integrated Circuits IIS (1988-
“German Future Award“ of the German
1995) and the University of Erlangen-
President for their work on MP3. Bern-
Nuremberg (1995-1998) he contributed
hard Grill is the deputy director of Fraun-
to the development of several perceptual
hofer IIS since July 2011.
audio coder systems. These include OCF, ASPEC, ISO/IEC MPEG-1/2 Audio Layer-3 (mp3), and MPEG-2 Advanced Audio Coding (AAC). Later work concentrated on scalable audio coding, now part of MPEG-4 Audio. In 1999 Bernhard Grill was back to Fraunhofer IIS, and two years later attained his Ph.D. in electrical engineering. He is currently the head of the Audio Department. His latest works include MP3 Surround and MPEG-Surround, the latter standardised in 2006. Further projects are Digital Rights Management, multimedia transport over IP and broadcast applications. In September
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Workshops W e d n e s d ay J u n e 4 th – A f t e r n o o n
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VERGÜTUNG VON ERFINDUNGEN UND TECHNISCHEN VERBESSERUNGEN
Open Design and Knowledge Sharing as Innovation Strategy
Nokia and Intel started experimenting with Open Source Hardware. General Electrics and BMW partner with Techshop to embrace the Maker Movement. MIT and the Gatsby Foundation tap into the power of citizen (neuro)science with EyeWire as does the University of California, Berkeley, with the Stardust@home project in astronomy.
Prof. Patricia Wolf Research Director Creative Living Lab
How can industry effectively employ open
Lucerne University of Applied
source and citizen science in their innova-
Sciences and Arts (CH)
tion strategies? The workshop presents this latest trend in R&D innovation management and discusses the reasons and approaches for companies to break out of the constraints of intellectual property protection regimes and to reap the potentials of open knowledge sharing for faster innovation that pays off for the bottom line and in terms of social responsibility.
Prof. Peter Troxler Research Professor “Revolution in Manufacturing“ Hogeschool Rotterdam (NL)
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Meet the Editors – Tips and Tricks to publish in the R&D Management Journal and TECHNOVATION
In the “meet the editor session“ the editors of international and well-known journals as the R&D Management Journal and Technovation will shortly describe the scope and aim of their journal and answer your questions regarding how to get published in their journals. After the session you will have time to talk to each of the editors in order to discuss detailed
Prof. Ellen Enkel
questions related to your publications.
Chair for Innovation Management, Editor of the R&D Management Journal Zeppelin University (DE)
Jeff Butler Editor, Special Projects, Technovation Chemistry Innovation (UK)
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VERGĂœTUNG VON ERFINDUNGEN UND TECHNISCHEN VERBESSERUNGEN
Integrating Design Thinking into a Technology Push Innovation Process
Companies whose histories of success are attributable to technological invention and innovation, often face major challenges in adopting Design Thinking into their cultures. Transitioning from cultures and processes designed to deliver outright performance increases, to those designed to deliver great products, whose success factors may include such hard-to-define
Mark Zeh
attributes as user experience and desirabi-
Self-employed Design and Innovation
lity, often creates unwanted cultural
Consultant and Lecturer
turbulence. This workshop covers some of
Mark Zeh Innovation, Munich
the basics of Design Thinking, identifies
Business School (DE)
what some of the hurdles to adoption may be, and provides a platform to discuss some approaches to integrating it into technology-push innovation cultures and processes. The workshop will consist of a short presentation and group work on a case study.
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The Future of Technology Roadmapping
Roadmapping is widely used to support strategy and innovation at firm and sector levels. The approach is demanding in terms of both knowledge and information processing and management. Crossdisciplinary workshops are typically used to exchange knowledge and to build consensus about the way forward, and software systems used to capture, analyse
Dr. Rob Phaal
and represent the associated information
Principal Research Associate
and data. Integrating the human and ICT
University of Cambridge (UK)
systems and processes of roadmapping can be challenging, but is essential for an effective and efficient process, particularly for large enterprises, global supply chains and collaborations. Exciting developments in software and hardware will revolutionise the way in which such processes can operate – for example, touch screens, mobile devices and apps, cloud computing and big data services. Such systems
Steve Rogers
must meet the needs of future business,
Innovation Process Consultant
with visual methods having the potential
Sopheon (UK)
to enable strategic and operational alignment. This workshop will explore the future of roadmapping – opportunities and challenges.
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frontispiece Š Sergey Nivens, JiSIGN - Fotolia.com