FUELING SUCCESS
IN THE DIGITAL ERA Today’s digital landscape has turned the marketing world upside down for businesses. Many of the old ways of gathering leads and finding new customers have become obsolete. Customers today are smarter and more informed. They are dialed in to ever-new media platforms and social channels to access the information they need. For businesses to engage these customers, they must be able to adapt and evolve quickly in order to grow and succeed. Our single focus is to help you do just that.
E V O LV I N G T O H E L P Y O U G R O W We refine and adapt our services in order to help businesses achieve success. We are equal parts strategic and nimble—both critical to getting the right message, to the right people, at the right time, in the right way. Whether its lead generation, strategic brand building, traditional or digital marketing, application design, or product launches, we have it covered so that you can grow you business in this fast-moving world.
Let’s get started.
WE DELIVER COMPREHENSIVE MARKETING SERVICES T O H E L P C O M PA N I E S B U I L D AWA R E N E S S , D R I V E LEADS, CONVERT SALES, AND GROW MARKET SHARE.
OUR EXPERTISE
BRANDING We build brands by pulling on our collective business knowledge to design first-class experiences that create impact and drive awareness. FUEL addresses both traditional and interactive aspects in the branding process.
STRATEGY We think beyond your brand. We combine creative problem-solving with business growth strategies to help transform outdated, linear marketing practices into ideas that energize your company and excite your customers.
DIGITAL EXPERIENCES We design revenue-generating digital experiences. Websites are no longer simply digital monologues for your business, but are highly valuable growth tools when you understand how to maximize their ability. Our team has collectively designed and launched nearly 1,000 websites, so we understand what drives digital.
OUR EXPERTISE
LEAD INTELLIGENCE We build digital marketing and lead generation strategies for our clients. The science behind capturing customers is complex, but we’ve developed very specific formulas for analyzing and deploying lead generation tactics. We’ve built a reputation on lead intelligence.
BEHAVIORAL MARKETING We utilize technology to help us track and measure customer behavior across all of your marketing efforts. Where most marketing companies “set it and forget it,” we’re able to connect the dots and take action.
ENTERPRISE APPLICATIONS We develop enterprise-level business systems and applications. Comprising one-third of FUEL, our programming and development teams are capable of designing and architecting very technically complex business systems.
FUEL IS A FULL-SERVICE, INTEGRATED MARKETING FIRM COMPRISED OF TALENTED, PASSIONATE, AND HIGHLY SKILLED INDIVIDUALS WHO WORK TOGETHER AS A COHESIVE TEAM TO HELP BRANDS GROW. OUR GOAL: YOUR SUCCESS.
AN INTEGRATED APPROACH FUEL helps clients rethink the marketing process in order to see it as an efficient, precise, evolving growth strategy that is critical to success.
DISCOVER & DEFINE It all starts with a deep understanding of your brand, your industry, and your target audience(s). FUEL kicks off the process with a full audit of all current marketing, specific challenges, and the buying behavior of your customers. During this stage we develop a comprehensive alignment strategy of your overall goals and opportunities—this becomes the foundation for sustainable success.
DEVELOP & DEPLOY After we have established strategic goals and budgets, we begin to create powerful messages that will resonate with your targets. We conceive, design, and deploy targeted initiatives—digital and traditional, as the case may be—to make sure we reach prospects and customers on the media channels and platforms they prefer. The goal is to be efficient, as well as effective.
MEASURE & REFINE We are big believers in transparency and reporting. We want you to know exactly which messages resonate with customers and which messages do not. We want you to know which platforms and channels perform the best, and which ones to avoid. We continually track, analyze, and refine your marketing to ensure that you are getting the consistent leads and results you need to grow your business.
DISCOVER
DEFINE
»
»
YOUR BUSINESS
DEVELOP
MEASURE DEPLOY
»
REFINE
»
»
»
A R E T R E AT F O R T H E A G E S In the early 1900s, when a few visionary men dammed the Toxaway River and built the five-story Toxaway Inn, a resort was born. A decade or so later, however, after a series of floods and tropical storms, the dam burst. And just like that, the lake—and the tourists—disappeared. It wasn’t until 1960, when Reg Heinitsh and a group of investors rebuilt the dam, restored the lake, and began attracting a new generation of visitors. Today, Lake Toxaway stretches out like an oasis in a naturally preserved mountain setting, covering 640 acres and some 14 miles of scenic shoreline that’s as inviting as it is rare.
The view from here.
DRIVING DIRECTIONS From the Asheville Airport (I-26, Exit 40), turn right (west) on Hwy 280 toward Brevard. In Brevard, Hwy 280 will merge with Hwy 64. Follow Hwy 64 through Brevard about 15 miles to Lake Toxaway on the right.
Buy a home or homesite at BRMC and you’ll enjoy 50-mile views, a close-knit community of like-minded people, and a life that’s just as much outside as it is in.
Gorgeous homesites from the $80’s. Condominiums from $160k. Mountain homes from $500k. Obtain the Property Report required by Federal Law before signing anything. All information is believed to be accurate but is not warranted. This information shall not constitute a valid offer in any state where prior registration is required. This information and features and information described and depicted herein is based on proposed development plans, which are subject to change without notice. Actual development may or may not be as currently proposed. No guarantee is made that the features, amenities, or facilities depicted by an artist’s rendering or otherwise described herein will be built, or, if built will be the same type, size, or nature as depicted or described. © 2015 Blowing Rock Resort Venture, LLC.
C_10929087_March QC Exclusive Ad-NEW_v4.indd 1
BlueRidgeMountainClub.com | 828-414-4261 Sales Office: 1116 Main Street in downtown Blowing Rock, NC
Find your forever. 2/3/16 11:08 AM
100 Waterfall Circle |
TOX_15152_SitemapBrochure_FINAL.indd 1
Lake Toxaway, NC |
28747 |
800.443.0694 |
www.laketoxaway.com
COMMUNITY SITEMAP
16
CLIENT REL ATIONSHIPS FUEL’s relationship with you is a partnership that’s built on trust and focused on both short- and long-term goals. Our clients realize the importance of planning for and investing in their company’s prospective growth. They see beyond the immediate tactical marketing projects and understand that identifying and engaging customers more effectively is an ongoing effort that combines both lead generation and brand building.
Every successful business has a competitive advantage, a differentiator that separates them from the pack. FUEL’s perspective is comprised of our people, our experience, and our processes; delivering a unique blend of advanced technology and beautiful art with measurable results which lead to ongoing business success for our clients.
LET’S GET STARTED.
25 EAST COURT STREET, SUITE 100 GREENVILLE, SC 29601
8 7 7-932-3343 FUELINGBRANDS.COM