MARKETING TEMPLATES
Spring/Summer 2022/23 FUJITSU GENERAL NEW ZEALAND
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Welcome to the spring and summer templates to assist your business growth.
Fujitsu General Limited is undergoing a global product brand identity update by co-branding all residential and commercial air conditioning products with AIRSTAGE™ and Fujitsu. The decision to co-brand all air conditioning products provides the global business with one unified product brand, a stronger corporate brand image, and efficiencies for marketing and advertising across all regions.
The new AIRSTAGE branding introduces a unified global product brand, representing lightness, freedom and airiness; everything Fujitsu air conditioning products provides its customers. The modern logo and colour palette represent value, safety and trust, qualities already synonymous with Fujitsu General air conditioning products.
We have created a number of advertising templates and guides to help you easily communicate to your customers and remain true to both the Fujitsu Airstage brands and your own brand.
What follows is a look at the approved advertising and print templates you can access and adapt to suit your brand where possible.
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ADVERTISING TEMPLATES
Here are some examples of different sizes of spring and summer print ads, featuring different images, products, headlines and copy. We can add your logo and contact details and customise the copy to suit.
We can provide copy that is product-focused to match the image shown or make it more customisable to the message you would specifically like to convey.
Details of the product and price can also be added on the image if required.
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Advertising Templates Generic Brand Ad Examples
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Option A Option B
Advertising Templates Spring Ad Examples
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Option A
Option B
Option C
Advertising Templates Summer Ad Examples
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Option A
Option
B
Option C
Option D
Advertising Templates Regional Summer Ad Examples
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Upper North Island Humidity
South Island Dry Heat
Advertising Templates Product & Price Example
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DIGITAL ADVERTISING
Any of the aforementioned print ads can be adapted to digital ads or we can develop different creative to suit your requirements.
The following digital ads are examples of a generic brand message with a call to action to click through to your website.
They are built as rotating, animated gifs and you can add more frames to include pricing and other details.
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Digital Advertising Square Ad Example
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Digital Advertising Portrait Ad Example
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SOCIAL MEDIA
We regularly share content on the Fujitsu General New Zealand Facebook page. You are most welcome to share any of our posts from https://www.facebook.com/FujitsuHome.
If you would like further assistance with your Facebook posts, please get in touch with us
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Social Media
Facebook posts
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POSTER & BROCHURE STAND TEMPLATES
We have included a few examples of posters that you can display in your showrooms to promote Fujitsu products. These can be custom sized and co-branded.
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Poster Templates
Generic Brand - Lifestyle & Comfort Ranges
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Option A Option B
Poster Templates
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& Ducted
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Summer
Console
Poster Templates Installer
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Poster Templates Ducted Zone Controller
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Brochure Template Stand
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SHOWROOM DESIGNS
We have created showroom designs for varying sizes of showrooms. What follows are examples that can be taken and created bespoke to your showroom requirements.
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Showroom Designs
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Large Lifestyle Wall Mounted Range Lifestyle Wall Mounted RangeLifestyle Wall Mounted Range Lifestyle Wall Mounted Range Control your Fujitsu Heat Pump anytime, anywhere by smartphone and tablet 2020 mp 2021 202 Specialist expertise Advanced Air Filters Trusted brand 6 Year Manufacturer’s Warranty New Zealand’s only accredited installation programme Experience beyond expectations Comfort Technology Quality Peace of mind| | |
Showroom Designs Medium
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Showroom Designs
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Small Lifestyle Wall Mounted Range Lifestyle Wall Mounted Range Lifestyle Wall Mounted Range Experience beyond expectations 2021-2022 m Lifestyle Range only. When the unit installed Fujitsu Accredited Installer (residential installation only). Specialist expertise Trusted brand Advanced Air Filters New Zealand’s only accredited installation programme 6 year Manufacturer’s Warranty FRONT BACK
VAN DESIGN
We can assist you in creating a design for your van(s) that is bespoke to your requirements. We can create designs to suit, from simply adding the Fujitsu Airstage and 6 year warranty logos, to adding more Fujitsu Airstage branding. Please see example designs.
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Van Design Option 1
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Adding Fujitsu Airstage and 6 Year Warranty logos to your existing van design.
Van Design Option 2
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Adding more prominent Fujitsu Airstage branding around your existing van design.
CLOTHING & ACCESSORIES
The brand guidelines cover the usage of the logos on clothing and accessories.
We have created some examples of how to correctly use the logo.
If you have clothing and accessories requirements, we can help create dual branded options or simply provide support with branding review and approval.
Please contact us to to ensure your clothing and accessories meet brand guidelines.
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Clothing & Accessories Examples
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OTHER ASSISTANCE
The Fujitsu General team will also be able to assist you with other marketing requests such as radio ads or other collateral.
Please contact us with your requirements.
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Design process
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Contact your Business Manager (BM) with your request/requirement.
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BM/Dealer to request template with or without changes from the Brand Manager, Fujitsu General New Zealand.
The Business Marketing Group (TBMG) will work with Fujitsu General New Zealand to customise.
Brand Manager to send BM/Dealer for approval.
On approval, Brand Manager will provide final artwork.
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Key contacts
Important: All marketing materials carrying Fujitsu Airstage branding must be sent to your BM and then onto NZ Marketing team for approval to go live.
Please contact your Business Manager to discuss in the first instance.
NZ Marketing team contact: communications@fujitsugeneral.co.nz
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