Executive Board Chairman Bruce Williamson brucewilliamson49@gmail.com
President Ellis Williamson Ewilliamson17@nc.rr.com
President-Elect Rose Mary Cheek rosemarycheek@charter.net
Vice President Ned Winn studiomail@nc.rr.com
Treasurer Adrian Henson adrian@adrianhenson.com
CAROLINA PHOTOGRAPHER MAGAZINE is a monthly online publication of the Professional Photographers of North Carolina, Inc. Editor Rose Mary Cheek rosemarycheek@charter.net 828-322-2862 Sales & Business Manager Rose Mary Cheek Articles & Sales Submissions First of the Month Publication 15th of the Month
Secretary Tim Hester tim@timhesterphotography.com
Executive Director Loretta Byrd Loretta@ppofnc.com
PPNC 427 Greenleaf Road Angier, NC 27501 919-796-4747 www.ppofnc.com
Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by Carolina Photographer or any of its authors does not necessarily reflect the positions of the Professional Photographers of North Carolina, Inc. Association financial information available upon request.
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Who Are We? The Professional Photographers of North Carolina (PPNC) is NC’s largest association for professional photographers. We are an affiliate of the Professional Photographers of America, led by an elected Board of working professional photographers. We are a non-profit, member owned association. We are a community in tune with each other’s challenges. Together, we help each other succeed. From a monthly digital magazine with numerous tips and techniques, to one of the state’s largest photographic conventions and trade show, competitions, seminars, and more, PPNC’s members are connected. An affiliate of
Fans of Professional Photographers of North Carolina
Contents From the Editor Page 4 From the President Page 5 Carolina Photo Expo Schedule Page 8 General Business Meeting Agenda Page 11 General Business Meeting Minutes 8/14 Page 19 Precon Classes Alure - Lisa Carter Page 18 little people mean big business Karen goforth Page 24 lighting for detail & definition Ned Winn Page 28 Painting with Photoshop Suzette Allen Page 30 PHOTO EXPO SPEAKERS Get Moving by Hybrid - Suzette Allen Page 34 A Creative Journey - Parish Kohanim Page 38 Seniors - Lora Yeater Page 40 Portraits using "Natural" artifiicial light Will Crocket Page 48 Marketing & Photography Monica Sigmon - Michael Taylor Page 50 Outsourcing is not a four letter word Brian Mullins Page 54 Beyond Image Capture Michael Timmons - Tina Timmons Page 58 Video - Using it within your Market Bill Goode Page 62 Focus on What Matters James Walters Page 68
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From the Editor The excitement is rising in the air as we prepare for our annual Carolina Photo Expo. We know that all the work that the Carolina Photo Expo team has put forth will lead to an awesome event and a wonderful print competition for all. Speaking about Print Competition, please note that ACI has agreed to print all of our digital prints again this year. The important item to remember is having your image printed and remembering the cutoff date is August 9th, midnight. You can still enter up till midnight August 13, 2015. Also, I'd challenge each one of you to volunteer where ever you can to help fortify the Professional Photographers of North Carolina. Not only are we a strong family, but a renown association that helps Photographers grow and achieve their full potential. With volunteers we thrive! Rose Mary Cheek
PPNC Directors Brian Allen puregrit@hotmail.com Angela Blankenship blankenshipa@embarqmail.com Willis Brown wbrown11@nc.rr.com Misty Felde imagesbymistyfelde@yahoo.com Deborah Hendrix porbydeb@gmail.com George Joel, III george@gpjoell3photography.com Debbie Johnson dlynnportraits@gmail.com Marty Murphy MardyMurphy@aol.com Michael Talylor michael@williamsonsphoto.com Bill Goode bill@billgoode.com
Seminar Chairmen Chris Garner tpsportraits@gmail.com Lauren McCardle info@mccardellstudios.com Tom McCabe tommccabe46@earthlink.net
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PPA National Councilmen and Directors Bill Goode Cassie Stone Janet Boschker Joy Batchelor-King Adrian Henson
SEPPA Rep. Rose Mary Cheek
From the President Message from the President
Last month, I addressed the frequently asked question about how to price your photography for profitability. This month Professional Photographers of America (PPA) issued its yearly “Benchmark Business Guide� which has become the industry standard. The following page contains an excerpt which helps to explain the basic components of a successful business. The Benchmark gives you a starting place from which you can plug in your own financial goals. Even though your numbers may be different, possibly larger or smaller, the percentages of cost of sales, general expenses and net profit should remain about the same. As I recommended last month, find a PPNC mentor and have a candid conversation about achieving your goals. More information and the complete 2015 Benchmark Guide can be found at PPA. com/Benchmark. Now is the Time. Ellis
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The Basics In 2005, PPA began compiling financial data from studios across the country in order to analyze and share what a profitable and sustainable photography business looks like. Since that time, the Benchmark survey has gained widespread recognition as the definitive resource for professional photographers seeking to achieve financial success. Three Valuable Numbers You Need to Know (1) Cost of sales, (2) general expenses and (3) NP + OC are three categories that all the money in your business filters through. These three categories make up the whole of your business's finances and tell its financial story and health.
General Expenses All of your fixed costs includling overhead
Cost of Sales (COS) The costs incurred in the production of goods sold by a company. COS includes the cost of materials and direct labor costs.
expenses, administrative costs, marketing, employee expenses, and depreciation.
Net Profit Total revenue less all operating expenses (COS
Owner's Compensation Money taken out of the business
and general expenses.) Net profit represents money that stays in the business to pay off debt, to anticipate cyclical economic changes and as working capital.
as personal income.
“Printed with permission from the Professional Photographers of America from PPA’s Benchmark Business Guide”
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Carolina Photo Expo Schedule August 14-18, 2015 Sheraton Imperial/Research Triangle Park Presented by the Professional Photographers of North Carolina, Inc. Friday, August 14 9:00 am-until
Prop Committee Meeting
Royal A
10:00 am
Print Committee Meeting
Royal B
1:00 pm -7:00 pm
Pre-Convention Programs (Limited seats, Must Pre-register)
$69 if attending CPE - $89 if not attending CPE
Lisa Carter -”Allure”
Empire C
Karen Goforth – “Little People Mean Big Money”
Empire A
Ned Winn – “Lighting for Detail and Definition”
7:00 pm
Empire B
Suzette Allen - "Painting with Photoshop”
Bull Durham
Carolina Photo Expo Committee and Board Meeting
Crown
Reception in Presidential Suite immediately following the meeting.
Saturday, August 15 7:00 am -7:45 am
Judges Breakfast
9:00 am - 4:00 pm
Vendor Set up
7:00 am - 4:00 pm
Registration Desk Open, Pre-registration in Empire Foyer
8:00 am - 12 noon
Print Judging
9:00 am - 12 noon
Suzette Allen – “Motion Magic – Hybrid Photography with 4K Video, Cinemagraphics, and Live Portraits
Restaurant Imperial III – VII Entrance Auditorium Empire ABC
Sponsored by Panonsonic
12 noon - 1:00 pm
Judges & Print Committee Lunch
12 noon - 1:00 pm
Lunch on Your Own
1:00 pm - 6:00 pm
Print Judging Continues
Auditorium
1:00 pm – 4:00 pm
Parish Kohanim “A Creative Journey”
Empire AB
Sponsored by Canon
Restaurant
Open to the Public
4:00 pm - 9:30 pm
Trade Show
Imperial III – V
4:00 pm – 6:30 pm
Expo Mini Programs During the Trade Show
6:30 PM – 8:00 pm
Country Cooking Dinner Buffet
8:30 pm – 9:30 pm
Round Table Discussion with PPA Masters
Imperial III - V
Auditorium
Facilitated by William Branson 9:30 pm – until
Live Hands on Demonstrations - Posing and Lighting
Bring Your Own Camera Master Shoot Out – All Masters are invited to come and create an image.
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Imperial I & II
Sunday, August 16
7:00 am - 5:00 pm
Registration Desk Open, Pre-registration in Empire Foyer
8:00 am - 10:30 am
Lora Yeater - Seniors
Entrance Empire ABC
Sponsored by H&H Color Lab and Virtual Backgrounds
9:00 am - 5:00 pm
Mentor Image Critiques - Pre-registration Required
10:30 am - 3:00 pm
Trade Show open
Registration Desk Foyer Imperial III - V
Expo Mini Programs During the Trade Show
Imperial III
11:00 am -11:30 am
Devotional - Elizabeth Burgess
11:30 am – 1:00 pm
Lunch on your Own
Auditorium
12 Noon - 1:30 pm
Former President's Luncheon
Empire D&E
3:00 pm – 6:00 pm
Will Crockett
Empire ABC
Portraits Using Artificial “Natural” Light” 3:30 pm - 5:00 pm
Rose Mary Cheek - Print Critique
Auditorium
4:00 pm - 5:00 pm
Carolina Photographic Education Foundation Meeting
TBD
6:00 pm – 6:30 pm
New Member Welcome and Meeting
Auditorium
If you joined PPNC since August 2014, please attend to learn more.
6:30 pm - 7:30 pm
PPNC Business Meeting
8:00 pm – 11:30 pm
Auditorium
All Members are encouraged to attend.
Time to Party with your PPNC Family!
Empire A-E
“Breakfast for Supper” - 8:00 – 9:30
Dance with "The Band Of OZ" – 8:30 – 11:30 Come Dressed as Your Favorite Super Hero Character!
11:30 pm – until
Live Hands on Demonstration on Posing and Lighting Bring your Own Camera
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Imperial I & II
Monday, August 17 7:00 am - 4:00 pm 8:00 am - 12 Noon
Registration Desk Open Monica Sigmon and Michael Taylor
Empire ABC
“Marketing and Photography”
12 Noon - 1:00 pm
1:00 pm - 3:00 pm
Lunch on Your Own
Brian Mullins
Empire ABC
“Profitability is the New Black” Sponsored by Azura Albums, Fundy Software, Lavalv, Recart, & Millers Professional Imaging 1:00 pm
CPP Exam
3:00 pm - 5:00 pm
Michael and Tina Timmons
“Beyond Image Capture”
Sponsored by American Color Imaging, Inc.
5:00 pm – 7:30 pm 7:00 pm
TBD Empire D&E
Dinner on Your Own with Your PPNC New and Old Friends 2015-2016 Officers/Directors Photographs
Hotel Lobby
7:30 pm
Awards Presentations
MC – Chuck Hardison
Dress - Casual
After Awards
Award’s Reception
Empire ABC
Empire D & E
Dessert with Cash Bar Available
Come congratulate the 2015 - 2016 President, Rose Mary Cheek
Tuesday, August 18
7:30 am - 11:30 am
Registration Desk Open
8:00 am - 10:30 am Bill Goode Empire ABC
“Video – Using It Within Your Marketing”
10:30 am - 1:00 pm
James Walters
Empire ABC
“Focus on What Matters”
1:00 pm
9:00 am - 4:00 pm
Lunch on your Own for Everyone Adrienne Cregar Jandler – Social Media – All Platforms
1:30 pm
Auditorium
$99.00 Extra Fee
PPNC Board Meeting
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Crown Room
Agenda Professional Photographers of N. C., Inc. General Business Meeting August 15, 2015 – Sheraton Imperial Auditorium 1.0
Call to order Invocation
Bruce Williamson
2.0
Determination of quorum
Tim Hester
3.0
Minutes of last meeting
Tim Hester
4.0 5.0
Treasurer’s Report Opening Address and Annual Report
Adrian Henson Ellis Williamson
6.0
Committee Reports 6.1 Membership/Membership Retention 6.2 Unethical Practices 6.3 Charter and By-Laws 6.4 Legal and Legislative 6.5 Standard Operating Guide 6.6 Carolina Photographic Foundation Memorials Scholarships 6.7 Marketing/Communications 6.8 2015 Carolina Photo Expo 6.9 Degree Program 6.10 SEPPA 6.11 PPA
Tim Hester Linda Williamson Bob Henderson Craig York Bruce Williamson Cassie Stone Cindy Smith Cassie Stone Rose Mary Cheek Craig and Karen York Bruce Williamson Rose Mary Cheek PPA Councilors
7.0 Seminar Reports 7.1 2015 Spring Seminar 2016 Spring Seminar 7.2 2015 Winter Seminar 2016 Winter Seminar 7.3 2014 Fall Seminar 2015 Fall Seminar 7.4 Long Range Planning Committee 7.5 History and Archives
J. Marshall White Tom McCabe Misty Smith Felde Renee McCardell Debbie Johnson Chris Garner Loretta Byrd Ken Tart
8.0 9.1
East Coast School
Rex Truell
10.0
Election of Officers & Board Election of Guild Seminar Chairmen-Elect
11.0
Unfinished business
12.0
New Business
Report of the Nominating Committee
Cassie Stone
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Bruce Williamson
Minutes Professional Photographers of North Carolina, Inc. General Business Meeting August 17, 2014 The Professional Photographers of North Carolina, Inc. General Membership met on August 17, 2014 at the Sheraton Imperial Hotel in Durham, NC. Paul Wingler called the meeting to order. Those present on the stage were: Chairman of the Board, Paul Winger, President, Bruce Williamson, President-Elect, Ellis Williamson, and Vice-President. Rose Mary Cheek, Treasurer, Ned Winn, Secretary, Adrian Henson, Executive Director, Loretta Byrd, and Parliamentarian, Dean Craddock. Adrian Henson, Secretary declared a quorum was present. Chuck Hardison led the invocation. Adrian Henson moved to dispense with the reading of the minutes from the 2013 General Business meeting. Chuck Hardison seconded. The motion carried. Ned Winn, Treasurer reported Income of 94,493.06 and expenses of 71,901.29. He stated the convention bills are yet to be paid. All members can view the financial reports and books at any time by contacting the Executive Director. The report was accepted. Bruce Williamson reported on the 2013 -2014 year’s activities. He welcomed everyone to the convention and thanked all of the dedicated workers who worked hard throughout the year. He discussed the changes in the convention to Carolina Photo Expo and the reason for the date change. Membership - Adrian Henson reported 413 members as of August 17, 2014. There have been 119 new members since March 1, 2013. In November, 2013 a membership drive was held and 38 new members were recruited. Plans are to hold a membership drive each year. Unethical Practices – No report Charter and By-Laws – No report Legal and Legislative – No report Standard Operating Guide – No report Carolina Photographic Foundation – Cassie Stone reported the Former President’s Luncheon was a successful event and $800.00 was raised for the Foundation. She thanked Cindy Smith for her hard work. The scholarship committee met and chose 10 scholarship recipients from 30 submitted applications which will be awarded at the Award’s Ceremony. Cindy Smith presented the names of those members or family of members who had passed away in the past year. A moment of silence was held in their honor. Marketing and Communications - Rose Mary Cheek reported PPNC is on Twitter, has a new Carolina Photo Website and the Carolina Photographer Magazine is being published on a monthly basis and distributed through email. She encouraged members to send her articles. 2014 Carolina Photo Expo - Ellen LeRoy and Tim Hester reported attendance of 520. Members and Nonmembers – 340. Judges – 6, Speakers – 13, Vendors – 45 and At Door Passes – 116. They thanked everyone for all of their help and support. The Committee worked hard to make sure the event was successful. Degree Program - Paul Wingler stated degrees will be presented at the Award’s Ceremony on Monday night. 12
SEPPA – Rose Mary Cheek invited everyone to attend the SEPPA convention May 1-5 in Charlotte. PPA – Cassie Stone reported the Imaging USA Convention was held in Phoenix. PPA has close to 30,000 members. Executive Board Election Results for 2014-2015 were: Treasurer – Lori Craft, Vice President – Michael Timmons, President – Susan Michal, and Chairman – Ralph Romaguera, Sr. The new ppa.com website averages 86 K visits per month. The Loops is a way to keep up with your constituents in your state. The CPP program has been revamped. Treasurer’s Report - Assets $29,363.15 and Equity – 25 million. The next Imaging will be in Nashville, TN. PPNC members who received PPA degrees were: - Master of Photography – Elizabeth Burgess, Rose Mary Cheek, and Shane Greene. Photographic Craftsman – Chuck Hill, Gordon Kreplin, Ellen LeRoy, and Mona Sadler. Master Artist – Sam Gray. 2013 Spring Seminar - Tim Hester stated the seminar was held at the Johnston Community College in Smithfield. There were around 100 photographers in attendance and the seminar neted a profit of $1295.20. 2014 Spring Seminar – Michael Taylor reported an attendance of around 90 with a profit of $2,439.16. 2014 Winter Seminar – Bob Henderson an attendance of 84 with a profit of $1052.00. 2015 Winter Seminar - Misty Smith Felde reported the Winter Seminar will be January 24-26 at the Haw River State Park. More details will be coming. 2013 Fall Seminar – Cathy Yount stated the fall seminar will was held at the Catawba Valley Community College. Attendance was around 85 with a profit of $1936.65. 2014 Fall Seminar – Deborah Johnson reported the 2014 Fall Seminar will be October 11-13. More details will be coming. Marketing/Communications - Rose Mary Cheek stated the new dues structure was advertised with ads and a new membership ad was also created. A New Member Handbook has been printed. The committee will continue to use Social Media to market PPNC. Long Range Planning Committee - No report. History and Archives – No report East Coast School – Rex Truell reminded everyone East Coast School will be June 14- 17 at the Downtown Holiday Inn There will be 5 classes. He encouraged everyone to register and attend. ECS is a great way to learn and to network with other photographers. Information can be secured from the website, www.eastcoastschool.com Report of Nominating Committee – The Professional Photographers of North Carolina Nominating Committee presented the following slate of Officers and Directors for consideration for the 2014 - 2015 year. President-Elect – Rose Mary Cheek Vice President – Ned Winn Treasurer – Adrian Henson Secretary - Tim Hester Eastern Director – 2 year term – Angela Blankenship Central Director – 1 year term – George Joell (to finish out Misty Felde’s term since she will be the 2015 Central Winter Seminar Chairman) 13
Central Director – 2 year term – Deborah Hendrix Western Director – 2 year term – Brian Allen Chairman of the Board – Bruce Williamson (Automatic) President – Ellis Williamson (Automatic) National Councilmen as PPNC Board Members Cassie Stone, Joy Batchelor King, Janet Boschker, Bill Goode, and Adrian Henson Larry Conley moved to suspend the rules and accept the slate of officers as presented by acclamation. Bob Henderson seconded. The motion carried. The Guilds broke into groups. Following are the elected Guild Seminar ChairsElects – 2016 Eastern – Tom McCabe 2016 Central – Renee McCardell and 2015 Western – Chris Garner. There being no further business the meeting then adjourned. Respectfully submitted,
Loretta Byrd, Executive Director
2015 PPNC Nominating Committee Report The Professional Photographers of North Carolina Nominating Committee respectively presents the following slate of Officers and Directors for consideration for the 2015 - 2016 year. President-Elect – Ned Winn Vice-President – Adrian Henson Treasurer – Tim Hester Secretary – Dannie Daniel Eastern Director – 2 year term – Marie White Central Director – 2 year term – George Joell Western Director – 2 year term – Cathy Anderson Chairman of the Board – Ellis Williamson (Automatic) President – Rose Mary Cheek (Automatic) National Councilmen as PPNC Board Members Cassie Stone, Joy Batchelor King, Janet Boschker, and Adrian Henson Respectfully submitted, Cassie Stone, Chairman Ken Tart Bob Henderson
Memorials PPNC Memorials: August 2014 - August 2015 2014 - 2015 September Maxine Cox CPF Donation & Card September (February) Larry Brown Card September (August) John Lewis (Past President) CPF Donation & Card September Phil Aull CPF Donation & Card November Linda Williamson's Sister Card December Sheleria Cushman's Mothers Card
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Wonder Why?? Wonder Why its important to stay at our designated hotel? When we negotiate a contract for the facility we are required to have so many hotel room nights. This is how our association is able to bring you a top-notch event at a first class facility. By guaranteeing room nights, the hotel helps our association with the facility expenses. It's a win-win situation for both the hotel and our PPNC association. Some of our members believe so strongly in this that they are offering a special raffel for those that Register for Carolina Photo Expo and also register to stay at the Sheraton Hotel will have their names entered. It's going to be awesome! Book your room today. . So look below at the great opportunities for a learning experiene. Members working together help build a stronger association.
CUTOFF DATE IS JULY 24, 2015.....
Adrian Henson is donating a one-on-one day long custom workshop. Chuck Hill will be donated a spot in his October 20th Class to be included in this raffle as well. Chris Garner has added a spot in their Super One Day coming up in October! Rose Mary Cheek will donate a full day long experience in Photoshop! Kevin Jordan will donate a one hour online consultation sponsored by Studio Rescue. The raffle for all donated workshops will be held at the conclusion of the award ceremony. You must be present to win.
CLICK HERE
CLICK HERE
TO REGISTER
TO REGISTER
FOR
AT THE
CAROLINA
SHERATON
PHOTO EXPO
IMPERIAL HOTEL 15
Pre-Con Classes Allure, Lisa Carter Lisa Carter has been photographing for over twenty five years, starting her photography career while a full time job in textiles and raising her two children.
Her business grew through word of mouth referrals and she made her move to FULL TIME in 2002. Her business has remained a residential studio to this day. Lisa is a Master Photographic Craftsman and has won many print awards on the National Level as well as in North Carolina and Virginia. Lisa’s class will discuss modern glamour photography for all ages, 18
shapes and sizes. There will be hands on demonstrations and tips on make-up and clothing. Lisa will also discuss marketing and selling Allure Photography.
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Bio: Lisa Carter, M.Photog.,Cr., CPP Photography by Lisa, Inc.
Carter has been photographing for over 25 years. She is a member of PPA and PPNC since 2002, and VPPA since 2006. Carter earned her CRAFTSMAN DEGREE in 2011, her MASTERS in 2015 and is a Certified Professional Photographer She has two studio locations with the newest addition of her ALLURE STUDIO in downtown Danville, Va. along with her residential studio in Sutherlin. She has PPA Loan Prints in the 2007, 2012 and 2014 collection.
You can visit her site at www.photobylisa. com Facebook https://www.facebook.com/pages/ Photography-by-Lisa/59427820619?ref=br_rs
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Pre-Con Classes ~ Creating sets and themed exclusive
It certainly takes a special breed to photograph children! The
mini sessions that parents
main ingredient for cre-
will love and will make
ating incredible images
YOU money!
of children is to get down
~ Hands on photography
on their level and become
with real live children!!
their friends. Of course if
You never know what’s go-
you don’t like children, it’s
ing to happen next when
best to pick other subjects
it comes to children. There
to photograph. Children
might even be a family
know when people are
thrown in the mix of mod-
genuine or not. Children
els!
can be so much fun and a REAL challenge! Either way, we know parents are always ready to spend $ on their children!!! This class will be jammed full of… ~ Tips on getting their attention and keeping children engaged.
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Little people mean BIG business Karen Goforth ~ Lighting, posing and creating variety to make that sale bigger! Join this class and learn how to create BIG business from photographing Little People.
Karen Goforth, originally from Connecticut, moved to Kannapolis, North Carolina in 1980. She soon started her photography business, Irresistible Portraits, out of the basement of her home. Now celebrating her 25th year, the business has bloomed into a boutique style professional photography studio in the heart of Kannapolis. Irresistible Portraits offers a unique experience that sets it apart from its competitors.
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Karen holds the degree of Master Craftsman and is certified through the Professional Photographers of America. She uses her photographic talent and keen sense for marketing to keep up her thriving studio. But not every image is made with intentions for profit. Karen and her staff have founded a nonprofit foundation, Focused on a Cure, to support local breast cancer research. Photographing breast cancer survivors and fundraisers are another way for Karen to share her talent and help her local community.
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SUNDAY DEVOTIONAL “FINDING THE SILVER LINING” Elizabeth Burgess Our devotional this year will be given by one of our own, Elizabeth Burgess. Elizabeth received her Master of Photography degree in January of 2014 and has been a long time member of PPNC. She is now completing her final phase of studies toward attaining her Master’s of Divinity at Liberty University, with a concentration in Chaplaincy. In making use of her passion for ministering to those who suffer, she embarks upon her internship at Wake Med in January. members from her church choir at RichElizabeth will be delivering a message
land Creek Community Church in Wake
entitled “Finding the Silver Lining”.
Forest. Don’t miss being blessed by a
Joining her is gospel singer, Pam Ba-
message from God’s word and some
reel, along with a live group backup by
gospel that will keep you singing!
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Lighting for Detail and Definition Ned Winn, Cr.Photo., cpp, f-ph decades. He is the longest serving Certified Liaison in North Caroina and is a Certified Professional Photographer also holds a Photographic Craftsmans Degree. He is a frequent speaker and mentor, currently serving as Vice Understanding how good lighting
President of Professioal Photographers
creates shape, brings out detail,
of North Carolina. He owns and
enhances depth and improves overall
operates Persuasions Photography
impact. This class will address lighting
and Winn Portrait Studio in Wake
styles, ratios and the effect they have
Forest, and teaches at Wake Technical
on your images. Ned Winn has been
Community College.
a portrait photographer for over three
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Pre-Con Classes
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Pre-Con Classes Creating Painted works of Art with Photoshop CC Setting ourselves apart is the key to survival as Professional Photographers, and now is more important than ever! How can we be different and exclusiveoffering products that are far more exceptional than our competition? Many of us have already developed our
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Painting with Photoshop Suzette Allen, CR.Photog., CPP, API:
business to create an experience of excellence, but now is the time to add on the Polish! Our vision and mastery of the craft can take us to new heights with Painted Portraits, Poetic Presentations, and Dramatic Portrayals. With a little interviewing and planning, you can create a product that your clients cannot get anywhere else! Photographers seem to be a dime a dozen these days, but it’s the true artists who can capture storytelling images and turn them into timeless hand painted portraits or dramatic works of art! Join Suzette as she teaches you to take your portraits, combine them with artistic elements and then create unique and personal works of art that your clients will love! Painting or art skills are not needed just the software, a tablet and a bit of inspiration!
Adobe has made it so easy for us with Photoshop CS6/CC to do painting and unique photographic creations! AND, there are so many great plugins to make our creative ideas come to life with ease, minimizing the time investment! Pair that up with all the fabulous image presentation options today and you have a perfect plan of attack! In this hands-on class, Suzette will show you how to refine your images
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with Lightroom 4, utilize plug ins (NIK software & Topaz Labs) to get the looks you want (trial versions available), add light drama, enhance colors and create dramatic image combinations. Then, with CS6/ CC & a wacom tablet, you will add on the customized hand painted touches and then creatively apply them to fresh photo products that clients want. For the painted images, she will also demonstrate how to add brush stroke embellishments (clear medium) to your canvases for a hand painted polish and exquisite finish! We will use techniques on portraits, landscapes and artistic graphic images, so any type of photographer can benefit from the exercises and be able to apply it to any style of image or product. Emphasis will be on portraits, pets, and potential commissioned art work (some travel and scenic).
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CLASS NEEDS: Computer with Photoshop CS6 or CC, Wacom tablet (REQUIRED) Optional: Topaz Simplify & Topaz Clean plugins. Images you want to paint. (digital, med rez)
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Carolina Photo Get Moving with Hybrid! (and 4K) Suzette Allen CR.Photog., CPP, APILumix Luminary: Join the Hybrid Revolution with your DSLR OR mirrorless camera and learn to harness the power of movement (video) to bring life and excitement to your photography and marketing! Now is the time to reinvent ourselves to stay on the competitive edge!--Hybrid is the perfect way to do that! Join us and learn to capture video, leverage 4K video for your stills, edit in Lightroom 5, and create short, compelling hybrid eproducts profitably. It is ideal for seniors, family, business, children and any storytelling topic! You will learn to create quick hybrid shows with ProShowWeb, auto editing, and even custom pieces with Photoshop CC (or CS6).
What You Will Learn: * How to film HD Video with your DSLR or mirrorless (settings and techniques) * How to shoot 4K video for the purpose of pulling out still frames for prints * How to tie in print sales to Hybrid and make your prints Live Portraits * How to edit video clips and combine with stills and music to make hybrid Moving Portraits * How to use lightroom, ProShowWeb and
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Expo Speakers Photoshop CC to create videos and marketing pieces
Suzette is a pioneer of the Hybrid Revolution and a well-respected teacher of Photoshop for 13 years. With her down-to-earth style and easy going humor, Suzette and her techie husband Jonny will help your embrace the new video technology and techniques to build your skills to thrive in your photographic future! Suzette is one of the leading educators in our industry, teaching Adobe Photoshop for the past 14 years. She is now pioneering a new territory with Video, adding Motion to her still photos to create Hybrid eProducts for marketing and sales! Suzette is passionate about helping photographers to not only create, but to embrace new technology, tech terms and software! Join her in learning a fresh new language of seeing/communicating, and open the possibilities of exciting new ways to visualize, document, create, and sell our photography with Motion!
SPONSORED BY
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Carolina Photo
A Creatove Journey Parish Kohanim
Parish program will share his philosophy and passion about the art of photography. His presentation will be educational as well as inspirational, giving tips on methods he uses for lighting, posing, composition. Since opening his Fine Art Gallery in 2004, Parish has also added his fine art photography to his presentation These images include painterly portraits that are works of art, combining the subject and unique backgrounds in brilliant colors or soft,
moody pastels. His stunning, luminous black and white works demonstrate his expert use of multitudes of tonalities, creating his distinctive and unique signature and style. Parish encourages everyone to explore, SPONSORED BY
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Expo Speakers experiment and enjoy, pushing them outside of their comfort zone.
been a Canon “Explorer of Light� since l994 when the program was initiated worldwide. Parish served on an APPLE Advisory Board for the development of Aperture Software and he is an X-RITE Coloratti Pro. He gives presentations, seminars and workshops
Parish Kohanim has been a successful commercial photographer for over 30 years and in 2004 opened his own Fine Art Gallery in Atlanta. He has
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throughout the United States and abroad and has done so for many years. Parish is the recipient of dozens of awards over the years for his commercial work on major ad campaigns for many Fortune 500 companies. His ads have appeared in numerous national magazines, Vogue, Harpers Bazaar, Forbes, Times and many others throughout his career. He was named one of the “World’s Top 100 Photographers� in 2011, 2012 and 2013 by GRAPHIS. His fine art photography is also represented in several galleries throughout the United States. Parish has been collaborating with Cirque du Soleil performers, shooting them performing and celebrating the beauty and astonishing capabilities of the human form. The result will be a unique coffee table book showcasing these amazing artists in stunning black and white imagery. Parish has an insatiable desire to explore and expand his artistic horizons and he remains true to his approach to simplicity and to
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Carolina Photo SENIORS LORA YEATER Lora’s program, “Follow Your Heart,” covers how she started her business in the basement of her home and soon had to build a bigger studio because of how quickly things grew. It also gives tips on how to set yourself apart from other photographers. She discuss how to stay resilient even through the inevitable storms that life sends our way and how to use that resiliency to help others. As a predominantly senior portrait photographer, Lora takes special care to learn each individual’s personality before they even come in for a session. She feels that she has been blessed with the ability to help others see the beauty within themselves and to capture that beauty in a portrait that will be cherished by the family for generations. Lora is a member of the Professional Photographers of West Virginia, the Professional Photographers of America, and the American Society of Photographers. She began her professional career in 2008, and in her
first year of competition she earned West Virginia’s Photographer of the Year. She repeated her success as Photographer of the Year again in 2010, 2011, and most recently in 2013. As a competitor by nature against others, 40
Expo Speakers
but also herself, she has earned the 2014 Grand Imaging Award as well as the ASP’s Gold Medallion. This competitive spirit was evident even as she was just beginning, as she obtained her Masters of Photography within her first three years of competition. This fire to continually improve and hone her skills sets her apart and is sure to keep her engulfed in the photography world for years to come. SPONSORED BY
Carolina Photo
Portraits Using “Natural” Artificial Light Will Crockett The secret to successful and profitable “eProducts” is shooting a blend of photo and video with pick up the movement and voice of the subject for playback and sharing on the millions of screens. To do that, all we need to do is try using a continuous light, like and LED panel, instead of a strobe, and choose a microphone that suits your specific needs. Next, you can produce electronic products like this: http://myecard.pro/wc/joshua
Will Crockett is a portrait,
After years of shooting commercial
commercial and advertising
portrait images for the printed
photographer for over 40 years and
page, Chicago based photographer
is one of the top consultants in the
Will Crockett now shoots
technical fields of photography. He’s
photo+video+audio “hybrid” images
got patents, inventions, trademarks
as the age of the talking portrait is in
and even magazine cover shoot with
full bloom. Will Crockett is part portrait
celebs too numerous to mention. Most
photographer, part photo technology
importantly, if you want to learn how
scientist, and a popular video blogger
to do something the right way - go see
that is focused on learning how to
Will. 48
Expo Speakers master hybrid imaging. With an open mind to technology and a sharp eye on profitability, Will is shooting gorgeous b&w still and talking portraits in his studio one day, then up in the Sears Tower the next day improving a client’s workflow on a consulting project, then on a plane heading to a speaking event the next day. All are welcome to join Will as he transforms his work from big chip DSLRs and premium strobes down to mirrorless cameras and beautiful LED lighting with the same high quality standards that he and his clients expect as he shoots smarter, not harder. To view samples of Will's work, click here. http://myecard.pro/cr/cc http://myecard.pro/wc/wc http://ihtaste.com/
Carolina Photo Marketing & Photography Monica Sigmon M.Photo.Cr Michael Taylor M.Photo. Cr.Hon-M.Photog, F-ASP Monica and Michael own a boutique studio operation in Williamsburg, Va. Monica started her studio in 2000, concentrating on high-end portraiture
munity through charitable marketing.
and weddings. Michael joined her in
It will be about setting yourself apart in
Williamsburg in 2010. Their studio has
your images, your branding and how to
evolved to where it is 60% portraiture
let your studio evolve as the photogra-
and 40% commercial work. Their man-
phy market is ever changing. You will
tra is to provide wonderful service and
learn how to represent yourself in the
images that nobody else can provide.
community and then how to back up
They have created a brand of quality
your message with unique and powerful
and uniqueness in the eastern part of
images.
Virginia.
http://sigmontaylor.com
Their program will talk about creating SPONSORED BY
the brand, creating unique markets, and building relationships in the com50
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Carolina Photo OUTSOURCING IS NOT A FOUR LETTER WORD Brian Mullins Work smarter, not harder. You want your business profitable, of course, but theres only so much you can do in a day. Plus, anti-depressants are expensive, so you may as well do it for your mental health too. Brian Mullins & Jenn Aan have a unique angle of attack on today’s market by running two separate studios out of the same office. In addition to teaming up, they also outsource as many things as they can to free up their time to focus on the things they love to do and keep
their sanity. This model allows them to insert themselves into the workflow in areas where they excel, and use other companies where they don’t. It’s a streamlined business model that’s good for the soul and the pocketbook.
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Expo Speakers Brian is a wedding & commercial photographer with over 10 years experience. Drawing from his past career in corporate America, Brian has a unique perspective with regard to how & where his time in spent. His role is keeping the systems and workloads managable for both his company & Halftone Studios. He has received many accolades such as “ Best Local Photographer” by Indy Week, the 2012 Triangle NACE Photographer of the Year and is a WPPI Accolades of Excellence recipient. He consults on a regular basis
with photography industry companies including Azura Albums, Millers Lab, Fundy Software, Redcart Software, Tether Tools, and Lavalu.
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SPONSORED BY
RECART AND LAVALV
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Carolina Photo
In today’s economy it is important to diversify your portrait business to be the most profitable. Tina and Michael will show you how to photograph, manipulate, market, and sell, “customizable” images as Fine Art Interior Décor. Every home and business is an opportunity; each has a need for imagery to be used as décor. Subject matter is unlimited. In this fast paced, high energy program, all secrets will be shared! These success stories, in addition to the pitfalls that starting a new endeavor can create, will hopefully save others much time and effort. Together Michael and Tina have embarked on a journey that has brought many rewards, awards, and accolades from around the world. In addition to financial gain neither had anticipated, just by using their already honed photography skills from years of portrait experience. We all have the
Beyond Image Capture Michael Timmons, M.Photog.cpp Tina Timmons, M.Photog.cpp skills and talent to add this new product line, we sometimes just need a little nudge to do something different. The beauty is….. Each photographer will find and offer his or her own unique style with these easy techniques.
We encourage you to enjoy…….
Michael and Tina have both been involved in photography since 1983 and joined forces in 2000, after owning individual studios. They own The Portrait Gallery and Gallery 143 in Michigan. The portrait studio
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specializes in family, children, high school senior portraits, and events. Gallery 143 offers customizable Fine Art Interior DĂŠcor Both are Master, Craftsman, CPP and Award of Excellence Degree holders through PPA, and have been named Photographer of the Year within the state multiple times. They have received awards such as Kodak, Fuji, Best of Show, Judges Choice, Top Ten (both state and regional), Four for Four, ASP State and Regional Elite Award, Michigan Service Award, numerous Loan collection images and PPA Photographer of The Year. Michael and Tina have lectured across the United States at local, state, regional, and international conventions in addition to numerous week long schools and personal workshops. Michael currently serves on the PPA Executive Board of Directors as President and is also involved in two committees within. Tina is currently serving on the PPA Charities Board of Directors, is the President of the Mid Michigan Professional Photographers Association, President of the Professional Photographers of Michigan, and is the American Society of Photographers State Representative. Sharing their knowledge with a large circle of photography friends has become a huge part of their life.
SPONSORED BY
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Carolina Photo VIDEO - USING IT WITHIN YOUR MARKETING Bill Goode Bill has been in the Tarboro, North Carolina community for over 33 years. He and his wife Amy have gained a reputation for quality and outstanding customer service. He has been called upon to create portraits throughout North Carolina and have built a client base beyond his market area. Bill has always been intrigued with the quality and story telling aspect of video for many years. At a young age he remembers he wanted to be the guy behind the TV camera on the studio set.
Video is such a strong medium but many photography business owners are not incorporating this force into their own business marketing and product enhancement. Most of us already have the equipment on hand to jump right in and start making a difference. With so many choices on the internet to broadcast your video’s like youtube, facebook, viemo and your own websites this opens up a whole new direction in business marketing. In his program, he will show the changes video has made
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in our marketing and also how using video can create new product lines while also enhancing the products we are now using. We are in the image business and we should be using every aspect of imagery we can. Bill has been a member of the PPNC for over 30 years and many of us have seen so many changes in this industry more so in the last five years then ever before. We do need to keep up with the trends in
Expo Speakers marketing and do what we can to make ourselves stand out and to be noticed. We have to shout much louder these days then ever before when it comes to marketing and telling our marketing story. Using video will help us stand out in the crowd.
Carolina Photo FOCUS ON WHAT MATTERS James Walters
to become distracted by different styles and if we do, the result is that our work becomes watered down, trendy, meaningless. In his talk, James takes you through the subjects of lighting, posing and storytelling in a way you have likely never experienced before. You will never get these two hours back, so this is guaranteed to be intense and flufffree. The goal of this talk is for you to be able to cut through the noise of our industry and equip you with the tools and perspective to change lives
As wedding photographers, our job is to tell the story of our client’s personal history. So many visual influences from magazines to Pinterest scream for our attention and our clients’ attention, offering their take on what wedding photography should look like. It’s easy
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Expo Speakers
through your images. About James: James Walters never imagined that he would photograph weddings. Early in his career as a commercial photographer, he perceived weddings as having too much emotional drama and not enough creative opportunities for photography. Fast forward twenty years and hundreds of weddings later, it turns out that he was right about the emotional drama, but greatly enjoys the creative stimulation of working with interesting people and telling their stories through photographs.
director at Photography by Walters & Walters. James has taught commercial photography classes as an adjunct instructor in the Department of Photographic Technology at Randolph Community College since 2002. He also serves as a board member for the Triangle chapter of the National Association of Catering and Events.
A resident of Raleigh, North Carolina, Walters is creative
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New Members James Jillson Teresa Jones Sarah Kehl Melinda Lamm Isaac Langley III Chris Lewis Christy Lewis Jamie Loomis Sydney Manuel Thomas Margrave Ray Mata Jimmy McDonald Earl Moniz Laurie Morin Angela Moxley Angelique Nicholas Michele Parsley Anne Parsons Thurman Pinnix, Jr. Kimberly Powell Yolanda Ray Allonease Readdy Mark Riedy Linda Ritlinger Vernon Royster Pat Shrader Sarah Siak Krystal Smith Lorenzo Smith Cleibe Souza Martin Stephenson Vera Stratton Howard Sykes James Tarpley Jenny Tarpley Randy Tatum-MIntz Sean True Ashley Walton Charles Warlick Wendy Warlick Gene Watson Kara Webb Woody White Erma Wilson
FIRST NAME LAST NAME JOIN DATE Brian Acworth 6/8/2015 Chris Adamczyk 5/7/2015 Doug Arcos 8/17/2014 Ronald Atchley 5/23/2015 Alexandra Barfield 9/15/2014 Christopher Bennett 6/29/2015 James Bradshaw 9/18/2014 Jay Broughton 10/9/2014 Nathaniel Bunn 9/8/2014 Gloria Cambre 4/22/2015 Samantha Canal 4/26/2015 Alice Collins 1/9/2015 Katy Cook 6/2/2015 Heather Craig 8/31/2014 Petty Jo Cuevas 5/3/2015 Debra Curley 1/13/2015 Blaire Deaver 12/18/2014 Aurora DeLuca 6/8/2015 Mary Denson 10/9/2014 Fon Denton 10/7/2014 Henri Deschamps 2/4/2015 Christine Dickson 9/18/2014 Amanda Dolan 2/25/2015 Ben Earp 7/15/2015 TK Edens 8/23/2014 Melissa Edge 2/26/2015 Mary Beth Felts 12/17/2014 Michael Gans 5/10/2015 Sharon Gilpin 7/16/2015 Jeremy Guo 3/8/2015 Sandra Harvey 1/26/2015 Monica Henderson 4/9/2015 Thomas Henn 4/1/2015 Tammy Henn-Campbell 4/1/2015 Tracey Higginbotham 9/25/2014 Colin Hocking 4/23/2015 Jessica Hogge 9/11/2014 Cliff Hotchkiss 10/12/2014 Dexter Howard 3/17/2015
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3/25/2015 4/29/2015 9/4/2014 3/18/2015 8/21/2014 6/26/2015 11/17/2014 6/4/2015 2/22/2015 2/21/2015 8/23/2014 5/25/2015 3/22/2015 10/12/2014 11/4/2014 9/19/2014 3/4/2015 8/17/2014 1/7/2015 6/27/2015 7/10/2015 9/22/2014 9/1/2014 12/20/2014 10/1/2014 9/20/2014 2/14/2015 5/26/2015 1/5/2015 8/15/2014 9/1/2014 7/7/2015 1/10/2015 6/2/2015 6/2/2015 12/3/2014 5/29/2015 6/5/2015 7/12/2015 7/12/2015 7/4/2015 10/3/2014 2/12/2015 4/22/2015
2014 Angela Blankenship, CPP 2013 Randy McNeilly M.Photog, Cr., MEIm F-ASP 2012 Gregory Georges, M.Photog Your participation in print competitions provides you an opportunity to learn, grow, and have fun. Again in 2015 the Sunset Print Award will be among the multiple awards you can win by entering PPNC Carolina Photo Expo competition 2015.. There is nothing special you need to do to qualify for this award other than to ensure that the submission is inkjet-printed. All prints submitted in this year’s competition will be eligible to win the LexJet Sunset Print Award for “Best Print in Exhibition”. Our judges will select the winner from the top 10 scored prints of all categories earning a minimum of 80 points. The winner will be awarded a trophy, pin, a $250 Gift Certificate for Sunset branded media, and will be eligible to be entered in the year-end national Sunset Print Award competition hosted by LexJet.
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Why Should You Join the Professional Photographers of North Carolina?
1. Free registration to Carolina Photo Expo and, depending on your category of membership, seminar registration is included for the year. 2. Receive our digital magazine 12 times a year with articles, diagrams, and tips on how to improve your photography. 3. Listing on our website to help you grow your business or sell your photo art. 4. Access to the back issues of our magazine, almost a “college degree� in photo education. 5. Network with technical experts and fellow photographers at events. 6. Shoot Social Networking (actual hands-on-photography events) 7. Enter our digital photo contests held at selected seminars. 8. Enter our premier Photo Salon competition at the Carolina Photo Expo to receive recognition and awards. Also, winning awards help grow your standing experience with friends, family and customers; even getting your images published in our Carolina Photographer magazine. 9. Camaraderie with like-minded photographers to help you embrace and grow your creative talents. 10. Become inspired! Nothing helps you take your photography to the next level than to see great photography, learn the techniques and push yourself to create your next masterpiece. 11. Opportunity to volunteer at events and make life-long friends 12. Opportunity to apply for a scholarship to attend the week-long East Coast School.
CLICK HERE TO JOIN PPNC 75
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The Value of Membership • Annual Carolina Photo Expo with Nationally Known Speakers Sharing the Current Trends in Photography with one of the largest State Trade Shows in the Southeast. (PPNC members attend for free) • Three seminars per year packed with education • East Coast School Photographic Workshops is a week-long event held each year with classes taught by top instructors from around the country, with classes from beginner to advanced. • Scholarships to East Coast School • Photographic print competitions – an excellent way to gain invaluable knowledge • On Line Membership Directory that is accessible to thousands of potential clients • A digital monthly magazine packed with ideas from posing and lighting to business and marketing • Private Print Critiques – Advice from a Master Photographer on how to improve your photographic images • Quarterly Shoot Socials – Networking and learning with other PPNC members in your trade area • Referrals – PPNC makes many referrals over the year. Once you become a PPNC member, our staff can refer your studio to potential clients. • Degree Program – The steps it takes to earn the PPNC Associate Fellowship and Fellowship degrees are symbols of quality and will strengthen your skills. Earning a PPNC degree is a way of telling potential clients to call you and not a competitor. • Networking – PPNC members develop friendships and relationships that last a lifetime. A fellow PPNC member is always available to help in times of crisis. • As a member of PPNC, you automatically become a member of the regional Southeast Professional Photographers Association, providing you with even more access to information and technology.SEPPA produces a monthly magazine full of information plus a biennial convention and trade show free to all PPNC members. • Insurance - Insurance for home based and store front studios (errors and omission and property)
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Be Sure to Visit and thank
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our Vendors & Sponsors them for being here.
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