Executive Board Chairman Ellis Williamson Ewilliamson17@nc.rr.com
President Rose Mary Cheek rosemarycheek@charter.net
President Elect Ned Winn studiomail@nc.rr.com Vice President Adrian Henson adrian@adrianhenson.com
Treasurer Tim Hester tim@timhesterphotography.com
CAROLINA PHOTOGRAPHER MAGAZINE is a monthly online publication of the Professional Photographers of North Carolina, Inc. Editor Rose Mary Cheek rosemarycheek@charter.net 828-322-2862 Sales & Business Manager Rose Mary Cheek Articles & Sales Submissions First of the Month Publication 15th of the Month
Secretary Danny Daniel useralex2493@aol.com
Executive Director Loretta Byrd Loretta@ppofnc.com
PPNC 427 Greenleaf Road, Angier, NC 27501 919-796-4747 www.ppofnc.com
Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by Carolina Photographer or any of its authors does not necessarily reflect the positions of the Professional Photographers of North Carolina, Inc. Association financial information available upon request.
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Who Are We? The Professional Photographers of North Carolina (PPNC) is NC’s largest association for professional photographers. We are an affiliate of the Professional Photographers of America, led by an elected Board of working professional photographers. We are a non-profit, member owned association. We are a community in tune with each other’s challenges. Together, we help each other succeed. From a monthly digital magazine with numerous tips and techniques, to one of the state’s largest photographic conventions and trade show, competitions, seminars, and more, PPNC’s members are connected. An affiliate of
Contents From the Editor Page 4 From the President Page 5 Shoot Social PAGE 6 Fall Seminar Whitespace Page 8 Elevate Your Shooting Page 12 Running a Full Time Wedding & Portrait Business Page 16 Newborns-From Booking to Sale Page 20 More Convention Images Page 24 12 Huge REgrets to Avoid at Work Page 90
On the Cover This months Editor Pick
Dancing up a Storm by Terest Chandler
Fans of Professional Photographers of North Carolina
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From the Editor Fall is in the air, nights are becoming a little crisper, and many in our area have suffered from the long seige of rain that plagued the East Coast. Hopefully, we are drying out now, and thinking of the upcoming season. The time of year where we are blessed with beautiful color before the trees become barren, and our landscape becomes bleek. With fall in the air, we turn our attention to our Fall Seminar quickly approaching. Chris Garner and Cathy Anderson have put together a great lineup of speakers. Look for information in this months magazine. There will be hands-on shooting Saturday October 17th, CPP exam, and a Disposal Camera Print Competition! Visit http://ppofnc.com/fall-semiar for details & rules. Rose Mary Cheek
PPNC Directors Brian Allen puregrit@hotmail.com Angela Blankenship blankenshipa@embarqmail.com Willis Brown wbrown11@nc.rr.com Deborah Hendrix porbydeb@gmail.com George Joel, III george@gpjoell3photography.com Marty Murphy MardyMurphy@aol.com
Seminar Chairmen Chris Garner tpsportraits@gmail.com Renee McCardle info@mccardellstudios.com Tom McCabe tommccabe46@earthlink.net Stephen Dey photo@charlotteimage.com
PPA National Councilmen and Directors Cassie Stone Janet Boschker Joy Batchelor-King
SEPPA Rep. Loretta Byrd
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From the President
Part of the responsibility of the Presidency is preparing a theme for your convention year. I’ve been told, “It’s a big deal!” It sets the feeling for the upcoming year, as well as the lineup of speakers being presented. It's also instruction for leadership, providing a guide for the Board to follow as a vision for our organization. This vision is used to help promote Carolina Photography Expo (CPE) to our vendors, who are wonderful contributors to the success of our organization. Also, a part of the pictures is our EXPO attendees, which the vendors rely on to make our event a success. In turn, those attendees hopefully will become new members. So, I guess there is no pressure then??? Whew. How would you describe what the Professional Photographers of North Carolina offers to its members in one sentence? The simplest answer is “PPNC is the highway to professionalism.” In looking for a theme, my vision I asked myself "How do we get to that highway to professionalism?" My natural choice was something to do with education. That was the reason for selection our theme "We Educate". In fact that's what PPNC does well, very well! I look back on the past 25 years since I enrolled in college at the ripe ol' age of 49 and wonder how I achieved the success that I have. Everything was due to education. Remembering the very first PPNC convention I attended back in 1997. Sitting in the auditorium getting ready for a slide show from the students of Jay Stock. As I sat there watching the images on the screen, I began to cry from all the emotion that was in the imagery. I said to myself, "Oh, I want to be able to photograph like that." This was my very first convention, I had only been in business for a couple of years. I made a decision right then and there, I would do what ever it took to achieve my goal. Thus began the goals list. That first commitment was a five year one, with 17 other photographers throughout the state. We met every month on a rotating basis at each other's studio. We pushed ourselves onto that highway, and for me, I have never let up. Why education? I remember my mentor Jay Stock use to tell us, "you must know your camera inside and out, only then can the technical let go and the creative begin." Respectifully, Rose Mary Cheek
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Botanical Beauties
Contributed by KJ Bradley
In September, photographers from the Eastern Region met at the Wilson Botanical Gardens for a Shoot Social. The gardens have been cultivated by the Master Gardeners and are located on the grounds of the Wilson County Agricultural Center. Meandering paths lead you through a maze of colorful plants and flowers.
Throughout the landscape you find sculptures, benches, whimsical surprises and a gazebo complete with a rain wall. Fifteen photographers shared posing and lighting techniques, macro photography and even experimented with still captures with a video camera. The Wilson Botanical Gardens are open to the public and photographers are always welcome.
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WHITESPACE:
business and be given tools for a life of greater clarity and vision. James and Jenny met when they were studying art in college. James, an art history buff, and Jen, an accomplished painter, began their lives together teaching for an inner-city art program just north of Atlanta, Ga. They both had a passion for art and people and loved the opportunity to share these passions with others. Shortly after their own wedding, they photographed a wedding for some friends and found a love for a different side of photography. Now, 18 years later, this husband and wife team, photograph all over the country from fine art to fashion, babies to bison...
James and Jenny Tarpley Clearing the way for creativity and community In this funny and informative talk, James and Jenny Tarpley of VISIO photography, discuss the importance of white space in their daily lives. From how it relates to photographic composition, design, workflow, business and even personal life, white space is something everyone needs, but very few master. During this time, you will have the opportunity to evaluate your own photography 8
Their style is as eclectic as their lives, drawing inspiration from museums, magazines, and from their daughter Emma, they create images with a balance of beauty and emotion. You will definitely see influences of fashion, photojournalism, and even a little renaissance in their work. In 2004, James and Jenny created VISIO photography, a boutique wedding and portrait studio located in the mountains of North Carolina. Aside from their wedding and portrait work, they are “national park junkies” and each year, travel to different areas of the country to photograph landscapes and wildlife. For more information, feel free to visit their website(s) at www.visiophotography.com.
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Elevate your Shooting Anthony Rumley
Anthony is a Master Photographer, Certified Professional Photographer, Photographic Craftsman, and a Fellow of Photography who has dedicated his life to the art of photography. He specializes in capturing and interpreting the inner and outward beauty of women and the relationships that exists in families through color and fine art black and white portraiture.
Fuji awards, PPA Loan Book, SEPPA and SEPPA Governors awards. In 2013 the Virginia Professional Photographers Association recognized Anthony’s dedication to the profession with a lifetime membership award. This year he also received the National Award, again for his service to professional photography.
His unique ability to interact with his clients, put them and ease and photograph them beautifully, has kept his Richmond Virginia business running for over 25years. Throughout his career, Anthony has earned many achievements including both Kodak and 12
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PPNC Fall Seminar 2015 Timeline: Saturday, October 17: 2:00-7:00 p.m. – Cathy Anderson Landscape Photo Trek (fall leaves!) – Meet at TPS Photography 4:00-7:00 p.m. – Sarah Jacobs Newborn Hands-On Workshop at Soulshine Photography, Marion 7:30 p.m. – Explore Downtown Morganton! (dinner on your own) TREAT (Cathy’s Husband’s restaurant) seats approx. 36 Yianni’s Restaurant Wisteria Restaurant Fonta Flora Brewery Catawba Valley Brewery Brown Mountain Bottleworks (beer & wine) 7:30 p.m. until – Socialization in hotel conference room 1 9:00 p.m. until – Photography Business/Marketing/Pricing Roundtable in hotel conference room 2 Sunday, October 18: 9:00 a.m.-11:30 a.m. – Sarah Jacobs: Newborns From Start To Finish 11:30 a.m. -1 p.m. Lunch On Your Own 1:00-3:30 p.m. – James & Jenny Tarpley: White Space – Clearing The Way For Community & Creativity 3:00-4:00 p.m. – Disposable Camera Print Judging 3:30-6:00 p.m. – Katy Cook: Running A Successful Photography Business 6:30 p.m. – Dinner (Countryside Barbecue) 8:00 p.m. until – Socialization in hotel conference rooms 1 & 2 Monday, October 19:
8:30 a.m.-11:30 a.m. – Anthony Rumley: Elevate Your Photography 11:30 a.m. -1 p.m. – Lunch On Your Own 1:00 p.m.-4:00 p.m. – Anthony Rumley Continues
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Running a full time Wedding and Portrait Business (the good, the bad, and the reality....) Katie Cook wants to live in a world where sleeping in is mandatory, cheesecake has no calories, and laughter is the best medicine. As a professional photographer, she’s been featured in several Wedding Publications, including Style Me Pretty, Weddings Unveiled, and Carolina Bride. As the current cover photographer for Sophie Magazine, her work has also graced the covers of WNC Parent and Carolina Bride. After booking her first International wedding in 2009, Katy has continued to travel extensively for weddings and established herself as a destination wedding photographer. Her proudest moment – winning the coveted “Best
Baby Photograph” National Association of Children Photographers in 2010.
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She is passionate about the “photography industry” and offers a mentoring program for those looking to pursue photography as a career and not just a hobby.
Booking clients. - Portfolio and Technique Word of Mouth and Relationships. My incentive for brides - and why it works. Fast turn around and it’s importance. Selling myself for profit before the wedding. Knowing strengths - personally (good with children and individuals) dislike family photography Turning away the wrong client Maintaining the relationship and it’s importance. Being honest with yourself pricing yourself accordingly. Dealing with failure.
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Newborn s From Bookings to Sale with Sara Jacobs
Sarah Jacobs is a newborn photographer in Marion, NC and the owner of Soulshine Photography. Over the past six years in business she has been drawn to specialize in newborn photography. The love and raw emotion shown between a new parent and child, paired with the challenge of shooting infants are what makes Sarah eager for each session at her home studio. In this workshop Sarah will guide you through each step of the process from booking the session to the final sell of her art. Topics covered include parent/photographer connection at the session, newborn posing, basic studio
lighting techniques, editing workflow, in person sales, working with a sales consultant, presentation of images and products, and how to ensure repeat clients.
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More Convention Images
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12 Huge Regrets To Avoid at Work You spend a great deal of time at work...don’t let it be time you regret.
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BY DAVID VAN ROOY
There are 168 total hours during the workweek, and the average full-time worker spends 47 hours per week on the job. Nearly 40 percent of employees are working in excess of 50 hours a week; for salaried workers these figures are even higher. With an average of 35 hours spent sleeping, most people devote more of their time each week to working than to anything else.
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Despite this investment of time and effort, across the globe only 13 percent of workers leave the job feeling engaged with their work everyday. The other 87 percent feel like something is missing, but it doesn›t have to be this way. Make this your year, and don›t leave work with any regrets--you spend too much time there to hate it. Avoid these common regrets that people have at work: 0. Not building quality relationships: Teamwork and support are essential at the office; developing quality relationships built on trust will increase both of these (not to mention making the day go by faster). 1. Not leaving early sometimes: Being present is no longer the same as being productive; don’t let old norms around visibility force you to be at work when you don’t need to be.
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Not finding a job you love: Don’t spend your life in a meaningless job. When you have a job you love, aligned to your passions and skills, you will notice a difference. You may not be able to leave right away, but start putting together a plan now to prepare for landing your dream job. Not giving it your full effort: You will feel a great sense of pride every day realizing you did your best; over time you may surprise yourself with how much you can do. Not leaving a legacy: Whether big of small, consider what you want to be remembered for. Being reliable, being a good teammate, being the best at your job. The list is endless. Not trusting yourself: You absolutely must trust your talent and believe that you will succeed. If you don’t why should anyone else? Not taking risks: If you never leave your comfort zone you will not be able to reach your potential. This requires risk, but the upside makes it worthwhile. Not accepting help: You should not feel a need to do everything by yourself. If you do, you’re likely not leveraging the skills of others to increase your performance and the performance of the group.
Not speaking up: Many bad ideas could have been salvageable--and good ideas made better--had someone simply said out loud what they were thinking. 9. Not keeping up with change: Whether it’s the industry you work in, your field, or the world in general, keep up with what is happening and adapt. If you don’t, you will quickly find that others will be passing you by. 10. Not listening: Stay away from absent listening and instead actively listen to others. You will 8.
be amazed how much you can learn and how much this simple act of focus will mean to others. 11. Not asking: Don’t be afraid to ask--you can’t be sure that others know what you want. Maybe it’s to work on an exciting project; for feedback; for a raise. It doesn’t hurt to ask (but be aware of when excessive asking crosses into whining).
Why Should You Join the Professional Photographers of North Carolina?
1. Free registration to Carolina Photo Expo and, depending on your category of membership, seminar registration is included for the year. 2. Receive our digital magazine 12 times a year with articles, diagrams, and tips on how to improve your photography. 3. Listing on our website to help you grow your business or sell your photo art. 4. Access to the back issues of our magazine, almost a “college degree� in photo education. 5. Network with technical experts and fellow photographers at events. 6. Shoot Social Networking (actual hands-on-photography events) 7. Enter our digital photo contests held at selected seminars. 8. Enter our premier Photo Salon competition at the Carolina Photo Expo to receive recognition and awards. Also, winning awards help grow your standing experience with friends, family and customers; even getting your images published in our Carolina Photographer magazine. 9. Camaraderie with like-minded photographers to help you embrace and grow your creative talents. 10. Become inspired! Nothing helps you take your photography to the next level than to see great photography, learn the techniques and push yourself to create your next masterpiece. 11. Opportunity to volunteer at events and make life-long friends 12. Opportunity to apply for a scholarship to attend the week-long East Coast School.
CLICK HERE TO JOIN PPNC
The Value of Membership • Annual Carolina Photo Expo with Nationally Known Speakers Sharing the Current Trends in Photography with one of the largest State Trade Shows in the Southeast. (PPNC members attend for free) • Three seminars per year packed with education • East Coast School Photographic Workshops is a week-long event held each year with classes taught by top instructors from around the country, with classes from beginner to advanced. • Scholarships to East Coast School • Photographic print competitions – an excellent way to gain invaluable knowledge • On Line Membership Directory that is accessible to thousands of potential clients • A digital monthly magazine packed with ideas from posing and lighting to business and marketing • Private Print Critiques – Advice from a Master Photographer on how to improve your photographic images • Quarterly Shoot Socials – Networking and learning with other PPNC members in your trade area • Referrals – PPNC makes many referrals over the year. Once you become a PPNC member, our staff can refer your studio to potential clients. • Degree Program – The steps it takes to earn the PPNC Associate Fellowship and Fellowship degrees are symbols of quality and will strengthen your skills. Earning a PPNC degree is a way of telling potential clients to call you and not a competitor. • Networking – PPNC members develop friendships and relationships that last a lifetime. A fellow PPNC member is always available to help in times of crisis. • As a member of PPNC, you automatically become a member of the regional Southeast Professional Photographers Association, providing you with even more access to information and technology.SEPPA produces a monthly magazine full of information plus a biennial convention and trade show free to all PPNC members. • Insurance - Insurance for home based and store front studios (errors and omission and property)
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www.carolinaphotoexpo.com