-NG FUNG YUEN-
Graphic Design
Por tfolio 2012 - 2017
Motion Graphic E - Publishing Branding Photography Typography Illustration Publication
R E S U M E
Ng Fung Yuen Resume
BIRTHDAY 19 November, 1990 Hong Kong CONTACT 98800859 fungyuen_ng@hotmail.com.hk
PERSONAL PROFILE • A creative and multitalented freelance graphic designer graduated from the Hong Kong Polytechnic University with a Bachelor Degree of Visual Communication. • With good experience in both print design and multimedia, including web design, illustration, branding, packaging design, layout design and typography • A hard working and self-motivated person to work in a busy environment and produce high quality of work, also an approachable and reliable person to build up good working relationships with all colleagues.
EDUCATION
2
2003 - 2008
2008 - 2011
Pui Ching Middle School
Lee Kau Yan Memorial School
Hong Kong Certificate of Education
Hong Kong Advanced Level
2011 - 2013
2013 - 2016
Hong Kong Design Institute
Hong Kong Polytechnic University
Higher Diploma in Visual Communication
Bachelor Degree(BA) of Visual Communication
WORKING EXPERIENCE 2012
2016 - 2017
2017
Pukunui Hong Kong -
Topot Company LTD -
Freelance
Internship Graphic Designer
Inhouse Graphic Designer
Graphic Designer
• Collaborate with IT team to
• Designing promotional
• Freelance graphic
• Creating multimedia
advertising
branding, packaging
design website
materials for commercial
materials for social media • Managing and maintaining
presentation
online shop
designer in illustration, design, layout design and web design.
LEADERSHIP EXPERIENCE
PROFESSIONAL SKILLS
2013 - 2014
Adobe Photoshop
President
Wuxian Hall Association of Hong Kong Polytechnic University - Student Halls of Residence
Adobe Illustrator Adobe InDesign Adobe Flash Adobe Premiere
2012 - 2013
Adobe After Effects
Internal Vice President
Wofoo Leaders’ Network of
Hong Kong Design Institute
Microsoft Office Illustration Branding
AWARDS
Layout and Grid
• Monotype Design Award 2013 - Gold
Motion Graphic
• Kan Tai Keung Design Award 2013
E-publishing
(Student Group) - Merit Prize
Photography
HOBBIES
LANGUAGE SKILLS Cantonese Mandarin Traveling
Movies
Music
Basketball
Game
English
R E S U M E
Drawing
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CONTENT Motion Graphic
E - Publishing
Branding
Photography Typography Illustration and Publication
Uh-oh, Better Get Follow Yourself
P.8
DENTSPLY Promotion Video
P.12
Commit.T promotion
P.14
TOPOT - Social Media Campaign
P.16
Denim Jeans Design
P.18
KODAK Rebrand
P.24
PEACH SEX STORE
P.28
CRASH!
P.32
TISSUEMAN
P.34
GARDEN Rebrand
P.36
IMAGE 2
P.38
Illusion Typeface
P.46
LOCALPEDIA - The Nga Tsin Wai Village Project
P.52
ALEPPO SOAP Promotion PATTERN Menu BOOK DESIGN - Hong Kong Restaurant Poster Design E-BANNER Templete Design Illustration
P.60 P.62 P.64 P.67 P.72 P.74
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MOTION GRAPHIC Uh-oh, Better Get Follow Yourself DENTSPLY Promotion Video
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M O T I O N
Uh-oh!,!Better Get Follow Yourself
G R A P H I C
PHASE
Assignment TYPE
Animation/ Poster design YEAR 2013
LINK
https://www.youtube.com/watch?v=p7-jZwGHGnc&t
In Hong Kong, many people follow others
To promote individual values and avoid
behaviour without consideration. Everyone
following others, I decided to create an
looks similar because they all dressed in
animation to catch audience eyes with
same style, or talked in same tone. The
beautiful graphics and creative ideas. It
survey results show that the trend of crowd
aimed to sarcastic the problem of crowd
behaviour became more critical nowadays.
behaviour in a relaxing way. I designed
People just want to follow others step to
several characters with unique characteristc,.
avoid failure. Thats why everyone looks like
The difference of their characteristc leads to
the same.
a suprising outcome in this animation.
A naughty monkey climbed and glided
A flip phone were doing sit-up exercise.
between the trees. The elephant wanted to
The smartphone wanted to do the same
glide with the vine like the monkey, but it
thing, but it failed.
failed.
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Uh-oh, Better Get Follow Yourself animation
length - 1min 42sec
A woodpecker were drilling
Some food were enjoying hot spring in
A water bucket tried to douse the flame.
the tree with its beak.
the hot pot. An ice-lolly wanted to join
The oil tank did the same thing, but it
Pinocchio tried to do the
them, but it melted.
exploded because oil is flamable.
same thing. Finally he broke his nose.
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M O T I O N G R A P H I C
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Uh-oh, Better Get Follow Yourself poster size - A3 (420mm x 297mm)
M O T I O N
G R A P H I C
Uh-oh, Better Get Follow Yourself characters
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M O T I O N G R A P H I C
DENTSPLY promotion video
PHASE
Freelance job TYPE
Animation YEAR 2013
Dentsply is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer and faster dental care. My duty is designing two characters based on their dental products, then creating an informative animation of these characters to promote their new dental products.
DENTSPLY promotion video length - 3min 12sec
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E--PUBLISHING Commit.T promotion TOPOT - Social Media Campaign Denim Jeans Design
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E - P U B L I S H I N G
Commit.T Promotion PHASE
Freelance job TYPE
Web banner design YEAR 2017
Commit.T is a textile and clothing manufacturer in Hong Kong. It provides high cost performance ratio T-shirts, uniforms and jerseys for teenagers and college students. They wanted to attract more customers from different area such as employees and professionals. Therefore, they entrusted me to design a set of web-banners to promote their services.
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COMMIT.T web-banner1 size - 320mm x 100mm
COMMIT.T web-banner2 size - 300mm x 250mm
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E - P U B L I S H I N G
TOPOT Social Media Campaign PHASE
Fulltime job TYPE
E-publishing YEAR 2017
The TOPOT Company LTD is a retail and logistics company. It sells skin care products and cosmetics from Thailand, Japan, Korea and America etc. My duty is designing social media materials to promote different products on Facebook, Instagram and online shop. Here are some of my works.
TOPOT - Social Media Campaign size - 210mm x 210mm
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E - P U B L I S H I N G
DENIM JEANS DESIGN THE OCEAN DENIM
size - A3 (210mm x 420mm)
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PHASE
Assignment TYPE
Fashion design YEAR 2015
In this assignment, I have to design four denim jeans with different theme and style. This task provided me a chance to practice the functions and tools of Photoshop and Illustrator.
THE FROZEN DENIM
size - A3 (210mm x 420mm)
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E - P U B L I S H I N G
THE GRAFFITI DENIM
size - A3 (210mm x 420mm)
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THE BLOOM JEANS
size - A3 (210mm x 420mm)
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BRANDING KODAK Rebrand PEACH SEX STORE CRASH! TISSUEMAN GARDEN Rebrand
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B R A N D I N G
KODAK Re-brand PHASE
Assignment TYPE
Logo design/ Identity YEAR 2014
Kodak is an well-known American technology company famous for imaging solutions and film services for businesses. However, Kodak encountered problems of market share, competitors and technological explosion. It ruined their business critically and decrease their influence in the market. In this assignment, I created a new brand image of Kodak in higher lifestyle and prim package, also cool and consistant promotion items, to attract customers who have high interest in capturing images of life in style.
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KODAK Identity
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B R A N D I N G
The letter ‘K’ of Kodak had been a favourite with me. It seems a strong, incisive sort of letter. It is a high recognisable element to represent the identity of Kodak. Therefore the logo contains a hidden letter ‘K’. The major concept of the logo is a shutter of the camera. Which represents the Kodak image industry. It also looks like a arrow, which provides a ‘advancing’ meaning. For the colour, I used black and white to extend the mood of black and white film, also contains a cool and high-end feeling. The new identity was designed in cool and noir tone, which aimed to attract photographers with high lifestyle and people who love vintage style.
KODAK Name Card size - 90mm x 54mm
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KODAK Logotype Typeface: Sinhala
C:100 M:100 Y:100 K:100 C:0 M:0 Y:0 K:0
KODAK Website (Desktop) Resolution - 1920 x 1080px
KODAK Website (Smart Phone) Resolution - 1334 x 750px
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B R A N D I N G
PEACH SEX STORE
PEACH SEX STORE Logotype Typeface: Lobster1.3, 鯨海酔侯 C:13 M:13 Y:35 K:0 C:100 M:85 Y:40 K:33
PHASE
Freelance job TYPE
Logo design/ Identity/ Packaging design YEAR 2017
PEACH SEX STORE is a startup company selling sex toys and adult products throught online shop and entity shop. It named as “桃色物語 “ beacause the majority of products are made in Japan. It also contains a mysterious mood of Japanese sexual culture. Therefore, I designed the logo with japanese elements such as sakura, wave and sexy Geisha. The brand identity was built in calligraphic style which can show the traditional feeling of japanese sexual products.
PEACH SEX STORE Web Banner resolution - 2067 x 790px
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PEACH SEX STORE Website Resolution - 1920 x 1080px
PEACH SEX STORE Package
size - 210mm x 297 mm x 60mm
PEACH SEX STORE Paperbag
size - 420mm x 297 mm x 120mm
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B R A N D I N G PEACH SEX STORE Identity
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B R A N D I N G
CRASH!! PHASE
Freelance job TYPE
Logo design/ Identity YEAR 2017
CRASH! is a start-up company. It provides a fun and safe environment for customers to unleash their anger and stress by smashing and destroying household objects. It also known as “Rage Room� in western country. The company will locate at industrial area, so I designed the logo with graffiti and industrial style. There are crack on the logo which contains a powerful and destructive mood of the brand. I also inserted a hammer and a baseball bat in the logo because they provide the feel of destroying.
CRASH! Logotype C:6 M:0 Y:97 K:0 C:100 M:100 Y:100 K:100
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CRASH! Namecard
size - 90mm x 54mm
CRASH! Identity
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B R A N D I N G
TISSUEMAN PHASE
Freelance job TYPE
Logo design/ Leaflet design YEAR 2016
TISSUE MAN is a Non-Profit Organization founded by a group of university students. The organization aimed to help and sponsor the social vulnerable groups with profit by selling paper towels. I tried to design the logo and identity in young, energetic and fresh style to represent the passion of teenagers. Moreover, there is a cloak in the logo that symbolized “superhero” and “paper towel” to respond the name ”紙巾 俠”.
For the leaflet design, I made it with many
pictogram and playful typeface. Which can show the concept and information of TISSUEMAN in higher readability.
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TISSUEMAN Logotype C:67 M:2 Y:18 K:0 C:0 M:82 Y:72 K:0 C:55 M:72 Y:61 K:57
TISSUEMAN Namecard
TISSUEMAN Leaflet
size - A4 (210mm x 297mm)
B R A N D I N G
size - 90mm x 54mm
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B R A N D I N G
GARDEN Re-brand
GARDEN cookies package
size - 100mm x 80mm x 65mm
PHASE
Assignment TYPE
Packaging design YEAR 2013
This is a brand design group project. Our objective is helping a Hong Kong traditional brand Garden to re-design their branding, so that more customers from Mainland can be attracted. Our theme “Spirited - Hong Kong�, which focus on the interaction of traditional and modern Hong Kong culture. Chinese ink, calligraphy and the famous night view of Victoria Harbour were used in the package design. The feature of this package is Scanimation. When you try to pull out the inner package, you can see the animation on the cover which represents the prosperity of Hong Kong.
GARDEN gift box
size - 300mm x 160mm x 65mm
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PHOTOGRAPHY IMAGE 2
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P H O T O G R A P H Y
IMAGE 2 PHASE
Assignment TYPE
Photography/ Layout design YEAR 2015
In this subject, we have to learn different technique and knowledge of photography. It provided a chance for me to try different style of imaging such as portrait photography, film photography, street photography, stage photography and screen-printing. This task is a practice of portrait photography. I tried to take the photo at electric machine room in Innovation Tower of Polytechnic University. This environment can provide a mystery mood of the photo.
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MYSTERY FACTORY 1 model - Abby Chong
lighting - Chan Hing Piu
photo - Ng Fung Yuen size - 11” x 14”
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P H O T O G R A P H Y
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MYSTERY FACTORY 2 model - Abby Chong
lighting - Chan Hing Piu photo - Ng Fung Yuen size - 11” x 16”
MYSTERY FACTORY 3 model - Abby Chong
lighting - Chan Hing Piu
photo - Ng Fung Yuen size - 11” x 14”
Image Magazine
size - A5 (148mm x 201mm)
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P H O T O G R A P H Y
This is a stage photography task. Which allowed us to tell a story or send message to audiencea from the image by decorating the environment and editing the photo. We decided to show the bitterness of office employee, so we tried to emphasis the unfair treatment and harsh working environment in a ridiculous and black comedy style. For example, work and eat at the toilet to increase the working efficiency, or waive the employee like garbage when they are old.
Image Magazine
size - A5 (148mm x 201mm)
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Sketch
size - A5 (148mm x 201mm)
Making-of
Making-of
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P H O T O G R A P H Y
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LIFE OF CHEAP LABOUR
model - Andy Lau
lighting - Ng Fung Yuen photo - Chan HIng Piu
editing - Ng Fung Yuen size - 11” x 16”
TYPOGRAPHY Illusion Typeface
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T Y P O G R A P H Y
ILLUSION TYPEFACE
In this project, we have to create a set of Chinese style typeface. I chose visual illusion as my theme because the structure of chinese characters can apply visual illusion easily. It can also enrich the visual interest of my design.
PHASE
Assignment TYPE
Typography design YEAR 2013
Optical Illusion
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Firstly, I built the structure of different characters using cubes in AI. After that, I tried to make the words looked like a real 3D object by applying texture and effect in Photoshop. This project was awarded “The Best Typeface Award� by Monotype Hong Kong Limited.
ILLUSION TYPEFACE poster1 size - A3 (420mm x 297mm)
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T Y P O G R A P H Y Sketches of ILLUSION TYPEFACE
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ILLUSION TYPEFACE poster2 size - A3 (420mm x 297mm)
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ILLUSTRATION AND PUBLICATION LOCALPEDIA - The Nga Tsin Wai Village Project ALEPPO SOAP Promotion PATTERN Menu BOOK DESIGN - Hong Kong Restaurant Poster Design E-BANNER Templete Design Illustration
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I L L U S T R A T I O N & P U B L I C A T I O N
LOCALPEDIA 本土綱目 The Nga Tsin Wai Village Project PHASE
Assignment TYPE
Magazine design/ Photography/ Illustration/
Leaflet design/
Campaign design YEAR 2016
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LOCALPEDIA is a imaginary concerning group focus on protecting and inheriting the core value of a community through text, visual and design elements. In this case, I choose Nga Tsin Wai Village as a target. Nga Tsin Wai Village is one of the victims under urban renewal. It is a cultural and historical symbol of Hong Kong because it lasted more than 500 years with variety of conventions and culture. However, this village will disappear soon. All the villagers were expelled, and all the architectures will be remove by the Urban Renewal Authority.
To achieve the goal, I planned to set a mobile exhibition
The LOCAL PEDIA Magazine focused on
near Nga Tsin Wai Village . The exhibition stored several
the history and architecture of Nga Tsin Wai
design items of Nga Tsin Wai Village such as guidebook,
Village. It is a photobook with simple text and
leaflet, postcard etc. Users can share their stories or
information. I designed it with many photos and
a item about Nga Tsin Wai Village, then take away a
illustration. Above is the printed version of the
souvenir from the exhibition. I hoped the campaign can
magazine.
strengthen the identity and sense of belongings of the villagers. Moreover, I hoped the campaign can raise public’s concern, and motivate public to discover the core value of different community.
LOCALPEDIA magazine
size - A4 (210mm x 297mm)
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I L L U S T R A T I O N
LOCALPEDIA postcard
size - A5 (148mm x 210mm)
& P U B L I C A T I O N The cover of the postcards is the illustration of Nga
I used acrylic colour to draw the illustration of
Tsin Wai Village. Behind the back is the text line,
different architectures in the village. Acrylic color
users can write message and send the postcard to
looks rich and satisfied, it can show the details
their friends to promote the beautiful appearance
and mood of the architectures. Futhermore, I have
of Nga Tsin Wai Village.
used color pencils to emphasize the details of the illustrations.
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Top - 永成工程
Top - 慶有餘
Top - 仁生堂中西藥行
Middle - 吳氏宗祠
Middle - 天后廟
Middle - 衙前墟
Bottom - 活力士多
Bottom - 潮聯山貨
Bottom - 雅典家私裝飾
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I L L U S T R A T I O N & P U B L I C A T I O N This is the design of the community map. On the left hand side, there is a introduction of Nga Tsin Wai Village. Under the introduction there is a simple illustrative guideline of the map. On the community map, there LOCALPEDIA Community Map size - A1 (594mm x 841mm)
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are several labels noticed the name of the architecture. Audiences can left comments with memo on the map. Public can interact and share their memories in Nga Tsin Wai Village through this community map.
P U B L I C A T I O N & the outline of the village with pencil by looking at the satellite map and the photos I have taken before. After that, I used the drawing pen to emphasis the outline of the map. Then, I painted the map with water color and color pencil. Finally, I scanned the map and edited it with
I L L U S T R A T I O N
The community map is the hardest task of my project. I have to sketch
software.
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LOCALPEDIA Leaflet
size - 594mm x 210mm
The leaflet contained basic information of Nga Tsin Wai Village. Such as the history, timeline, community map and architectures inside the village. At the backcover, it will introduce the obective of LOCALPEDIA to audience. Audiences can keep a copy of the leaflet to know more about the Nga Tsin Wai Village.
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I L L U S T R A T I O N
LOCALPEDIA Bookmark size - 50mm x 120mm
&
P U B L I C A T I O N
The bookmarks made with the photos of Nga Tsin Wai VIllage, which printed on transparency paper. Audiences can know more about the village from the brief description under the photo.
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ALEPPO SOAP Promo-tion PHASE
Fulltime jobs TYPE
Flyer design/ Illustration Booklet design YEAR 2017
Aleppo Soap is a handmade, hard bar soap associated with the city of Aleppo, Syria. Aleppo soap is made from olive oil and lye, from which it is distinguished by the inclusion of laurel oil. My duty is promoting Aleppo Soap to public and attracting consumers to buy the soap. Therefore, I have designed a booklet and a flyer to achieve the goal. The booklet focuses on the history, ingredients, effects and production of Aleppo Soap. The design is simple and straightforward that public can read it easily. On the otherhand, I designed the flyer with simple illustration. Which aims to emphysis the vintage mood of Aleppo Soap, and shows the instruction of Aleppo Soap in an easy way. Aleppo Soap Booklet
size - A5 (148mm x 210mm)
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I L L U S T R A T I O N
&
P U B L I C A T I O N
Aleppo Soap Flyer
size - A5 (148mm x 210mm)
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PATTERN MENU
PHASE
Freelance jobs TYPE
Menu design/ Illustration YEAR 2015
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I L L U S T R A T I O N
&
P U B L I C A T I O N
PATTERN is a western restaurant at Tai Wo, Tai Po. This
I sketched the illustration with pencil first, then I drew the
tiny restaurant provides high quality food and drinks
outline with pin pen. After that, I painted the illustrations
such as steak, caesar salad, baked ribs, hamburger and
with water colour and colour pencil. Finally,
fruit tea etc. Their target audiences are teenagers and
I scanned the illustration and edited it with software.
family. Therefore, I tried to design a new menu with delicate and colourful illustration. Which aims to attract more hipsters and youngsters to enjoy the delicious meal at PATTERN. PATTERN Menu
size - A5 (148mm x 210mm)
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I L L U S T R A T I O N & P U B L I C A T I O N
BOOK DESIGN Hong Kong Restaurant 64
PHASE
Assignment TYPE
Book design/ Illustration YEAR 2012
Pop-up Book
size - A5 (148mm x 210mm)
Book design project allows me to create my
In the book, I drew many unique and memorable
own story book. I chose the theme “Hong Kong
items contained in Hong Kong restaurant such as
Restaurant Culture�, which focuses on the dailylife,
bakery box, old cashier and Black & White milk etc.
mood and the food of a traditional Hong Kong
Each page has description and information about
restaurant. I made this book with pop-up elements
the restaurant and dailylife of different staffs.
which can arouse the visual interest of the book. I hope this book can become a record of valuable Hong Kong culture.
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I L L U S T R A T I O N & P U B L I C A T I O N In Hong Kong restaurant, there are many delicious food and drinks. For instance, milk tea, egg tart, beef noodle and pineapple bun etc. They are a part of Hong Kong’s memory. I tried to draw it with marker and color pencil, then inserted it in the pop-up book.
Food Illustration
size - About A4 (210mm x 297mm)
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Children’s Day Poster
size - A3 (420mm x 297mm)
POSTER DESIGN PHASE
Extra-curricular activities TYPE
Poster design/ Illustration YEAR
2013 - 2016
When I joined the hall association, it provided me a very good environment to design posters in different events without limitation and judgement. Therefore I made many creative and fancy posters in this period. Here are some of my selections.
Interhall Football Poster
size - A3 (420mm x 297mm)
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Singing Contest Banner size - 3ft x 8ft
Run For Your Life Poster
size - A3 (420mm x 297mm)
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PANGJAI Poster
size - A3 (420mm x 297mm)
P U B L I C A T I O N & provided me a very good environment to design posters in different events without limitation and judgement. Therefore I made many creative and fancy posters in this period. Here are some of my selections. Orientation Camp Poster
I L L U S T R A T I O N
When I joined the hall association, it
size - A3 (420mm x 297mm)
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I L L U S T R A T I O N
WUXIAN FESTIVAL Poster
size - 840mm x 297mm
WUXIAN FESTIVAL is an important and featured function of Wuxian Hall. It is a combination of different activities whatever indoor or outdoor. The theme of WUXIAN FESTIVAL is Japanese Monster. Therefore I created six monsters with eye-catching outlook that represent different activities, and I combined all of them into a poster to promote WUXIAN FESTIVAL. Futhermore, I have made six stickers as souvenirs to celebrate the event.
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&
P U B L I C A T I O N
WUXIAN FESTIVAL Stickers size - A4 (210mm x 297mm)
The illustrations were drawn with pin pen and marker
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I L L U S T R A T I O N
E-BANNER TEMPLETE DESIGN
Invitation Card
size - A5 (148mm x 210mm)
PHASE
&
Freelance Job TYPE
P U B L I C A T I O N
Props design YEAR 2017
E-banner is one of Hong Kong’s largest digital printing companies. Their main service areas is providing professional digital printing and exhibition installation service. My duty is designing a set of props based on the theme “Graduation” and “School”. Therefore, I designed the items using elements such as blackboard, chalk , pictogram and typography. The finished products had become one of the templetes on E-banner website.
Photo Frame
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size - 78cm x 120cm
Props
size - A3 ( 420mm x 297mm )
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I L L U S T R A T I O N
ILLUSTRATION PHASE
Daily Practice TYPE
Illustration YEAR
&
2014
P U B L I C A T I O N Owl
size - A5 (148mm x 210mm) Pin pen, colour pencil
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Parrot
size - A5 (148mm x 210mm) Pin pen, Marker
Eagle
size - A5 (148mm x 210mm) Pin pen
Hawk
size - A5 (148mm x 210mm) Dry Pastel
Toucan
size - A5 (148mm x 210mm) Pin pen, marker
Blue Bird
size - A5 (148mm x 210mm) Colour Pencil
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I L L U S T R A T I O N
MIDO CAFE (Inside)
size - A5 (148mm x 210mm) Pin Pen
&
P U B L I C A T I O N
MIDO CAFE (Outside)
size - A5 (148mm x 210mm) Pin Pen
Tai Kok Tsui
size - A5 (148mm x 210mm) Pin Pen
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THANK YOU