NG FUNG YUEN
GRAPHIC DESIGN
P O R T F O L I O 2013
SOCIAL MEDIA BRANDING PHOTOGRAPHY TYPOGRAPHY ILLUSTRATION ANIMATION
2020
RESUME
NG FUNG YUEN PERSONAL INFORMATION +852-9880 0859 fungyuen_ng@hotmail.com.hk 19-11-1990
PERSONAL PROFILE A creative and professional graphic designer graduated from the Hong Kong Polytechnic University with a Bachelor Degree of Visual Communication With solid experience in both printing and multimedia, including social media design, animation, illustration, branding, packaging design, layout design and typography A focused and highly self-motivated person able to work in a busy environment and produce high quality of works, also an approachable and reliable person to build up good relationship with all colleagues
EDUCATION 2013 2016
HONG KONG POLYTECHNIC UNIVERSITY Bachelor Degree(BA) of Visual Communication
2011 2013
HONG KONG DESIGN INSTITUTE Higher Diploma in Visual Communication
2008 2011
LEE KAU YAN MEMORIAL SCHOOL Hong Kong Advanced Level
2003 2008
PUI CHING MIDDLE SCHOOL Hong Kong Certificate of Education
RESUME
JOB EXPERIENCE 2017 PRESENT
GURU ONLINE - JUNIOR GRAPHIC DESIGNER / SENIOR GRAPHIC DESIGNER • Design and develop creative solutions for social media content across Instagram, Facebook, Linkedln and Twitter • Plan and execute campaign-driven creative elements including websites, printing items, logos and social media graphics for various clients • Responsible for visual analysis, creative strategies and mock-up design in pitching projects • Formulate visual guideline and social media guideline to integrate the graphic style for different projects • Offer guidance and support to colleagues in pitching projects and daily projects
2016 2017
TOPOT COMPANY LTD - INHOUSE GRAPHIC DESIGNER • Designed promotional materials for online marketing • Managed and maintained online shop
2012
PUKUNUI HONG KONG - INTERNSHIP GRAPHIC DESIGNER • Collaborate with IT team to design website • Created multimedia materials for commercial presentation
SOFTWARE SKILLS
DESIGN SKILLS
Photoshop
Illustration
Illustrator
Branding
InDesign
Layout and Grid
Flash
Motion Graphic
Premiere
E-publishing
After Effects
Photography
LANGUAGE SKILLS Cantonese Mandarin English
AWARDS MONOTYPE DESIGN AWARD 2013 • Gold KAN TAI KEUNG DESIGN AWARD 2013 ( STUDENT GROUP ) • Merit Prize
4
CONTENT
CONTENT
01 SOCIAL MEDIA PAGE 6
45
02 BRANDING PAGE 46
61
03 PHOTOGRAPHY PAGE 62
63
04 TYPOGRAPHY PAGE 64
67
05 ILLUSTRATION PAGE 68
81
06 ANIMATION PAGE 82
85
5
01 SOCIAL MEDIA
XCMG PHASE Fulltime Job TYPE Social Media Feed/ Campaign YEAR 2017-2020
Amplifying the influence and functionality of the heavy machinery manufacturing giant beyond the Chinese border, with a series of creative and fearless reinterpretation of the brand.
6
01 SOCIAL MEDIA / XCMG
FACEBOOK FACEBOOK DAILY FEED DESIGN
8
01 SOCIAL MEDIA / XCMG
10
01 SOCIAL MEDIA / XCMG
FACEBOOK FACEBOOK LIKE AD DESIGN
11
FACEBOOK XCMG CARD DESIGN
12
FACEBOOK COVER PHOTO DESIGN
01 SOCIAL MEDIA / XCMG
CAMPAIGN CAMPAIGN MATERIALS DESIGN
WEBSITE DESIGN XCMG Apprentice 5
14
01 SOCIAL MEDIA / XCMG
CAMPAIGN CAMPAIGN MATERIALS DESIGN
16
01 SOCIAL MEDIA / XCMG
WEBSITE DESIGN XCMG Apprentice 4
17
CAMPAIGN LEAFLET DESIGN XCMG Apprentice 4
18
01 SOCIAL MEDIA / XCMG
LEAFLET DESIGN XCMG Apprentice 3
MIDEA CAC PHASE Fulltime Job TYPE Social Media Feed YEAR 2018-2019 Reimagining the corporate online identity of the Chinese conglomerate - MIDEA, with a range of surrealism-inspired visual applications.
FACEBOOK FACEBOOK DAILY FEED DESIGN
20
01 SOCIAL MEDIA / MIDEA CAC
21
WORLD CUP SERIES A FEED DESIGN SERIES FEATURING THE WORLD CUP 2018
22
01 SOCIAL MEDIA / MIDEA CAC
23
AMAZFIT
PHASE Fulltime Job TYPE Social Media Feed YEAR 2019-2020
24
Elevating the identity of the Chinese technology giant - HUAMI AMAZFIT, with a sleek and a dynamic online presence.
01 SOCIAL MEDIA / AMAZFIT
FACEBOOK FACEBOOK DAILY FEED DESIGN
25
INSTAGRAM INSTAGRAM STORIES DESIGN
26
01 SOCIAL MEDIA / AMAZFIT
AN IG STORY DESIGN SERIES OF AMAZFIT GTS
27
INSTAGRAM INSTAGRAM STORIES DESIGN
28
01 SOCIAL MEDIA / AMAZFIT
29
BEIJING TOURISM PHASE Fulltime Job TYPE Campaign YEAR 2018-2019 Setting a new milestone for the imperial city of Beijing to be the ultimate travel destination with a series of large-scale campaigns.
30
01 SOCIAL MEDIA / BEIJING TOURISM
CAMPAIGN CAMPAIGN MATERIALS DESIGN
31
32
01 SOCIAL MEDIA / BEIJING TOURISM
CAMPAIGN CAMPAIGN MATERIALS DESIGN
WEBSITE DESIGN Great Wall Hero 2
33
OPPO ColorOS PHASE Fulltime Job TYPE Social Media Feed YEAR 2019-2020 Anchoring the position of OPPO ColorOS in the smart phone market with creative visual depictions of the brand and the products.
34
01 SOCIAL MEDIA / OPPO ColorOS
FACEBOOK FACEBOOK DAILY FEED DESIGN
35
FACEBOOK A FEED DESIGN SERIES OF GAME ASSISTANT
36
01 SOCIAL MEDIA / OPPO ColorOS
A FEED DESIGN SERIES OF SECURITY
37
CUNIQ PHASE Fulltime Job TYPE Social Media Feed YEAR 2017-2018
Capturing the unique voice of the Chinese telecommunications giant CUniq (China Unicom) with a range of catchy illustrations.
38
01 SOCIAL MEDIA /CUNIQ
39
FACEBOOK FACEBOOK DAILY FEED DESIGN
FACEBOOK FEED DESIGN Cuniq HK
40
01 SOCIAL MEDIA /CUNIQ
FACEBOOK LINKAD DESIGN Cuniq HK
41
FACEBOOK FACEBOOK DAILY FEED DESIGN
FACEBOOK FEED DESIGN Cuniq UK
42
01 SOCIAL MEDIA /CUNIQ
FACEBOOK FEED DESIGN Cuniq US
43
HONOR
PHASE Freelance Job TYPE Social Media Feed YEAR 2019
44
Rejuvenating the social media presence of the Chinese technology brand - HONOR, with a high-tech and professional touch.
01 SOCIAL MEDIA /HONOR
FACEBOOK FACEBOOK DAILY FEED DESIGN
45
02 BRANDING KODAK RE-BRAND PHASE Assignment TYPE Logo design/ Identity YEAR 2014 KODAK is an well-known American technology company famous for imaging solutions and film services for businesses. However, KODAK encountered problems of market share, competitors and technological explosion. It ruined their business critically and decrease their influence in the market. In this assignment, I created a new brand image of KODAK in higher lifestyle and prim package, also cool and consistant promotional items, to attract customers who have high interest in capturing images of life in style.
46
02 BRANDING / KODAK
VISUAL IDENTITY DESIGN
47
LOGO DESIGN Typeface: Sinhala CMYK: 100,100,100,100 CMYK: 0,0,0,0
NAME CARD DESIGN 90mm x 54mm
48
02 BRANDING / KODAK
WEBSITE DESIGN (DESKTOP)
WEBSITE DESIGN (MOBILE)
49
PEACH SEX STORE
LOGO DESIGN Typeface: Lobster1.3, 鯨海酔侯 CMYK: 13,13,35,0 CMYK: 100,85,40,33
PHASE Freelance job TYPE Logo design/ Identity/ Packaging design YEAR 2017
PEACH SEX STORE is a startup company selling sex toys and adult products throught online shop and entity shop. It named as “桃 色物語 “ beacause the majority of products are made in Japan. It also contains a mysterious mood of Japanese sexual culture. Therefore, I designed the logo with japanese elements such as sakura, wave and sexy Geisha. The brand identity was built in calligraphic style which can show the traditional feeling of japanese sexual products.
WEB BANNER DESIGN 2067 x 790px
50
02 BRANDING / PEACH SEX STORE
WEBSITE DESIGN (DESKTOP)
PACKAGE DESIGN 210mm x 297 mm x 60mm
PAPERBAG DESIGN 420mm x 297 mm x 120mm
51
52
02 BRANDING / PEACH SEX STORE
VISUAL IDENTITY DESIGN
53
CRASH! PHASE Freelance Job TYPE Logo design/ Identity YEAR 2017
CRASH! is a start-up company. It provides a fun and safe environment for customers to unleash their anger and stress by smashing and destroying household objects. It also known as “Rage Room” in western country.
NAME CARD DESIGN 90mm x 54mm
54
02 BRANDING / CRASH!
VISUAL IDENTITY DESIGN
55
BLOOMING GARDEN ATELIER PHASE Freelance Job TYPE Logo design/ Identity YEAR 2018
BLOOMING GARDEN ATELIER is a florist shop providing floral design service and flower retailing. I designed a elegant and grand logo, also a set of promotional items with pale color to attract customers who have high interest in floral design.
LOGO DESIGN Typeface: Baskervill, Avenir CMYK: 100,100,100,100
ENVELOPE DESIGN 90mm x 54mm
56
THANK YOU CARD DESIGN A5 - 148mm x 210mm
02 BRANDING / BLOOMING GARDEN ATELIER
NAME CARD DESIGN 90mm x 54mm
POST CARD DESIGN A5 - 148mm x 210mm
57
UNI-BABY PHASE Freelance Job TYPE Logo design/ Identity YEAR 2019
UNI-BABY is an earlychildhood development academy in Dongguan. The TA of the client are children under 5 years old. Therefore, I created the logo and printing items with pastel color and adorable elements to represent a approachable brand image.
LOGO DESIGN CMYK: 45,3,11,0 CMYK: 3,41,30,0
FLYER DESIGN A5 - 148mm x 210mm
58
02 BRANDING / UNI-BABY
BRAND GUIDELINE DESIGN
59
TISSUEMAN PHASE Freelance job TYPE Logo design/ Leaflet design YEAR 2016
TISSUE MAN is a Non-Profit Organization founded by a group of university students. The organization aimed to help and sponsor the social vulnerable groups with profit by selling paper towels. I tried to design the logo and identity in young, energetic and fresh style to represent the passion of teenagers. Moreover, there is a cloak in the logo that symbolized “superhero” and “paper towel” to respond the name ”紙巾俠”.
LOGO DESIGN CMYK: 68,8,22,0 CMYK: 3,82,73,0 CMYK: 55,72,61,57
60
02 BRANDING / TISSUEMAN NAME CARD DESIGN 90mm x 54mm
LEAFLET DESIGN A4 - 210mm x 297mm
61
03 PHOTOGRAPHY
STAGE PHOTOGRAPHY PHASE Assignment TYPE Photography/ Layout design YEAR 2015
In this subject, we have to learn different technique and knowledge of photography. It provided a chance for me to try different style of imaging such as portrait photography, film photography, street photography and stage photography. This is a stage photography task. Which allowed us to tell a story or send message to audiences from the image by decorating the environment and editing the photo. We decided to show the bitterness of office employee, so we tried to emphasis the unfair treatment and harsh working environment in a ridiculous and black comedy style.
BOOKLET DESIGN A4 - 210mm x 297mm
62
03 PHOTOGRAPHY / STAGE PHOTOGRAPHY
LIFE OF CHEAP LABOUR MODEL - Andy Lau LIGHTING - Ng Fung Yuen PHOTO - Chan HIng Piu EDITING - Ng Fung Yuen
Image Magazine size - A5 (148mm x 201mm)
63
04 TYPOGRAPHY 64
ILLUSION TYPEFACE PHASE Assignment TYPE Typography design YEAR 2013
POSTER DESIGN 1 A3 - 420mm x 297mm
In this project, we have to create a set of Chinese style typeface. I chose visual illusion as my theme because the structure of chinese characters can apply visual illusion easily. It can also enrich the visual interest of my design.
04 TYPOGRAPHY / ILLUSION TYPEFACE
POSTER DESIGN 2 A3 - 420mm x 297mm
ADVERTISING TYPEFACE PHASE Freelance Job TYPE Typography design YEAR 2019
66
LACTACYD is the feminine hygiene specialist that women feel close to and trust. In this online advertisement, i designed a set of typeface with soft and lightness style to represent the comfortability of LACTACYD's products.
04 TYPOGRAPHY / ADVERTISING TYPEFACE
PHASE Freelance Job TYPE Typography design YEAR 2019
”心程列車”
is a non-profit health service campaign for heart disease patients. I designed the campaign logo with heart and vessel elements. Also the pattern of ECG and route map to emphasis the theme of the campaign.
67
05 ILLUSTRATION
LOCALPEDIA 本土綱目 The Nga Tsin Wai Village Project LOCALPEDIA is a imaginary concerning group focus on protecting and inheriting the core value of a community through text, visual and design elements. In this case, I choose Nga Tsin Wai Village as a target. Nga Tsin Wai Village is one of the victims under urban renewal. It is a cultural and historical symbol of Hong Kong because it lasted more than 500 years with variety of conventions and culture. However, this village will disappear soon. All the villagers were expelled, and all the architectures will be remove by the Urban Renewal Authority.
To achieve the goal, I planned to set a mobile exhibition near Nga Tsin Wai Village . The exhibition stored several design items of Nga Tsin Wai Village such as guidebook, leaflet, postcard etc. Users can share their stories or a item about Nga Tsin Wai Village, then take away a souvenir from the exhibition. I hoped the campaign can strengthen the identity and sense of belongings of the villagers. Moreover, I hoped the campaign can raise public’s concern, and motivate public to discover the core value of different community.
68
05 ILLUSTRATION / LOCALPEDIA
PHASE Assignment
TYPE Magazine design/ Photography/ Illustration/ Leaflet design/ Campaign design
YEAR 2016
MAGAZINE DESIGN A4 - 210mm x 297mm
69
MAGAZINE DESIGN A4 - 210mm x 297mm
POST CARD DESIGN A5 - 148mm x 210mm
70
05 ILLUSTRATION / LOCALPEDIA
ILLUSTRATION DESIGN
71
COMMUNITY MAP DESIGN A1 - 594mm x 841mm
72
05 ILLUSTRATION / LOCALPEDIA
73
PATTERN PHASE Freelance jobs TYPE Menu design/ Illustration YEAR 2015
74
PATTERN is a western restaurant at Tai Wo, Tai Po. This tiny restaurant provides high quality food and drinks such as steak, caesar salad, baked ribs, hamburger and fruit tea etc. Their target audiences are teenagers and family. Therefore, I tried to design a new menu with delicate and colourful illustration. Which aims to attract more hipsters and youngsters to enjoy the delicious meal at PATTERN.
05 ILLUSTRATION / PATTERN
MENU DESIGN A5 - 148mm x 210mm
75
INVITATION CARD PHASE Freelance jobs TYPE Illustration/ Invitation Card YEAR 2018 - 2019
Hand-drawing and custom-made invitation card is a new trend nowadays. I drawn the wedding invitation card for clients using watercolor and color pencil. It is much more artistic and elegant comparing with traditional wedding cards.
76
05 ILLUSTRATION / INVITATION CARD
INVITATION CARD DESIGN 1 345mm x 150mm
77
INVITATION CARD DESIGN 2 A5 - 148mm x 210mm
78
05 ILLUSTRATION / INVITATION CARD
INVITATION CARD DESIGN 3 A5 - 148mm x 210mm
79
WUXIAN FESTIVAL PHASE Daily Practice TYPE Illustration/ Poster Design/ Sticker Design YEAR 2015
WUXIAN FESTIVAL is an important and featured function of Wuxian Hall. It is a combination of different activities whatever indoor or outdoor. The theme of WUXIAN FESTIVAL is Japanese Monster. Therefore I created six monsters with eye-catching outlook that represent different activities, and I combined all of them into a poster to promote WUXIAN FESTIVAL. Futhermore, I have made six stickers as souvenirs to celebrate the event.
80
05 ILLUSTRATION / WUXIAN FESTIVAL POSTER DESIGN 297mm x 840mm
STICKER DESIGN
81
06 ANIMATION
UH-OH!BETTER GET FOLLOW YOURSELF PHASE Assignment TYPE Animation/ Poster design YEAR 2013 LINK https://www.youtube.com/watch?v=p7-jZwGH-
In Hong Kong, many people follow others behaviour without consideration. Everyone looks similar because they all dressed in same style, or talked in same tone. The survey results show that the trend of crowd behaviour became more critical nowadays. People just want to follow others step to avoid failure. Thats why everyone looks like the same. To promote individual values and avoid following others, I decided to create an animation to catch audience eyes with beautiful graphics and creative ideas. It aimed to sarcastic the problem of crowd behaviour in a relaxing way.
82
06 ANIMATION
ANIMATION 1min 42sec
83
POSTER DESIGN A3 - 420mm x 297mm
84
06 ANIMATION
85