Mica 12v collaboration

Mica 12v product extension Melissa Funk

Newly engaged, beth lives with her fiance, Derek, in a studio apartment in OTR. The prudent couple restricts their spending in order to save money for their future. Beth enjoys spending her time and hard earned money on decorating their home. A pinterest junkie, the 28 year old loves to create recipes from her garden and prep them for the week. she’s money conscious but is fully aware of what brands meet her needs and are successful for her every day lifestyle.

meet beth

Consumers are embracing brands that help to communicate their identities and reestablish connections with their past experiences.

Through increased transparency to product info,consumers are able to relate to the items they are buying and can justify the money spent on them.

creating connection

A cutting board collection that enables the consumer to buy an assortment of different sizes for various types of food he or she may be cutting. These boards are created to be an essential part of your cooking process thus bringing your friends and family to one table.

one table

Wood can be used in various ways, for many different things. responsibly sourced wood is cost effective, renewable and helps tackle climate change. IT is also said that wood furniture helps heart rate, stress responses, and encourages greater interaction among people. When it comes to using wood to prepare food, it is a great material for not dulling the blade on your knives. Specifically, hard maple is the best to use for its resistance to abrasive wear, as well as being odorless and stable.

justification

small: 11.67 + 6 x 2.2 = 38.88 medium: 11.67 + 12 x 2.2 = 52.08 Large: 11.67 + 24 x 2.2=78.48

One Table looks for a more holistic approach in the promotion and use of our product. The cutting boards come with a qr code that will lead the customer to a page of recipes that they are able to create as well as share with other people In hopes to promote unity that occurs when everyone joins for a meal at the table.

marketing

+wood: 2 8’ x 4’ = sixty dollars varnish: 10 dollars seventy dollars /6 = 11.67 per board small: 11.67 + 6 x 2.2 = 38.88 medium: 11.67 + 12 x 2.2 = 52.08 Large: 11.67 + 24 x 2.2=78.48

costing