This brief aimed to propose a full brand and service around GPS
This image shows the proposed app design displaying the location of
collar technology for cat owners. There are already similar services
the user’s cat on a local map, the core function of the service.
available for dog owners but nothing aimed at people with cats. I felt as though this was a big gap in the market since cats can roam freely.
Rob Green OUGD303 Brief 4: Cat Trails Board 1
These screens show the home screen and how the user can change
The aim of this customisation is to make the app more personable
the colours of the app to match their own pet. If fully produced there
and appealing to the user whilst also helping it become more fun
would be many different options for changing the look of the cat
and game-like.
illustration, perhaps even altering the style of the fur, ears and eyes.
Rob Green OUGD303 Brief 4: Cat Trails Board 2
On the cat home screen the user
On the daily stats screen the user
This screen shows the current
The user can also set alerts to
can get access to the different
can see the path or ‘trail’ that their
location of the user’s cat on a local
receive on their mobile screen, text
information and statistics available
pet has taken throughout the day
map. It also shows the user exactly
messages or email that lets them
about their pet and also the battery
and also some other statistical
how far their pet is from home, a
know when their cat has moved an
level of the GPS collar.
information about their movement.
location that can be customised.
usually long distance from home.
This board shows the other main screens of the app and also explains their functionality. The main features are the location tracking and alerts when the user’s pet travels too far from home and might need picking up.
Rob Green OUGD303 Brief 4: Cat Trails Board 3
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2
3
1 - This is the design for the promotional website shown on an iMac. It would tell potential customers about how the pet trails service works through the use of a video and annotated screenshots.
2 - This is the full design for the promotional website.
3 - This is a mock-up of how the GPS collar could look, with the Cat Trails logo and character illustration printed on the GPS device.
Rob Green OUGD303 Brief 4: Cat Trails Board 4
This board shows screenshots from the promotional video that I
I included more than one cat in the video because the service could
created for the Pet Trails service. It includes live footage of my own
potentially work for more than one pet, it could sync with multiple
cats alongside mock-ups of the app to communicate how it all works.
GPS collars to keep track of all their cats.
The main message is that it helps to keep the user’s cat safe.
Rob Green OUGD303 Brief 4: Cat Trails Board 5