Brief 4 Final Boards

This brief aimed to propose a full brand and service around GPS

This image shows the proposed app design displaying the location of

collar technology for cat owners. There are already similar services

the user’s cat on a local map, the core function of the service.

available for dog owners but nothing aimed at people with cats. I felt as though this was a big gap in the market since cats can roam freely.

Rob Green OUGD303 Brief 4: Cat Trails Board 1

These screens show the home screen and how the user can change

The aim of this customisation is to make the app more personable

the colours of the app to match their own pet. If fully produced there

and appealing to the user whilst also helping it become more fun

would be many different options for changing the look of the cat

and game-like.

illustration, perhaps even altering the style of the fur, ears and eyes.

Rob Green OUGD303 Brief 4: Cat Trails Board 2

On the cat home screen the user

On the daily stats screen the user

This screen shows the current

The user can also set alerts to

can get access to the different

can see the path or ‘trail’ that their

location of the user’s cat on a local

receive on their mobile screen, text

information and statistics available

pet has taken throughout the day

map. It also shows the user exactly

messages or email that lets them

about their pet and also the battery

and also some other statistical

how far their pet is from home, a

know when their cat has moved an

level of the GPS collar.

information about their movement.

location that can be customised.

usually long distance from home.

This board shows the other main screens of the app and also explains their functionality. The main features are the location tracking and alerts when the user’s pet travels too far from home and might need picking up.

Rob Green OUGD303 Brief 4: Cat Trails Board 3

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2

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1 - This is the design for the promotional website shown on an iMac. It would tell potential customers about how the pet trails service works through the use of a video and annotated screenshots.

2 - This is the full design for the promotional website.

3 - This is a mock-up of how the GPS collar could look, with the Cat Trails logo and character illustration printed on the GPS device.

Rob Green OUGD303 Brief 4: Cat Trails Board 4

This board shows screenshots from the promotional video that I

I included more than one cat in the video because the service could

created for the Pet Trails service. It includes live footage of my own

potentially work for more than one pet, it could sync with multiple

cats alongside mock-ups of the app to communicate how it all works.

GPS collars to keep track of all their cats.

The main message is that it helps to keep the user’s cat safe.

Rob Green OUGD303 Brief 4: Cat Trails Board 5