Be A Better Human

Background

The Be a Better Human (BABH) campaign was launched in 2018 in response to The Australian Human Rights Commission’s national survey and report on sexual assault and harassment in Australian Universities. The campaign focused on issues identified by both the AHRC Report and Flinders’ students including sexual harassment and sexual assault on and off campus, bystander education, specialist and counselling support for survivors, campus security services and how to report.

2021 Review

Since the campaign launched, the social and cultural context has continued to evolve. To assess the importance, relevance and longevity of the campaign, a thorough review of existing material was undertaken via multiple focus groups, a survey, and Student Council

2022 Review

In 2022, redevelopments to the campaign material’s look, feel and language were made in collaboration with the FUSA Student

Council, Sexual Violence Project Officer and FUSA Media Team, executed by design agency Mango Chutney.

The redevelopment included improving the design standard of the campaign material and updating content to reflect shifts in terminology and language. Further communications were developed to provide direct connections with support services and reporting options.

Key Messages

The BABH campaign covers a significant and complex amount of information. The new messaging aimed at talking to, rather than at students with a goal to empower those within the Flinders community to feel comfortable to report, support, and take action. All messaging directed students to appropriate links and resources including reporting options and support services. To aid in the comprehension of messaging, two type of visuals for each subject was created: a simplified version that was clear and concise, and an in-depth version that conveyed complex messages in a detailed yet comprehensive way.

Event Activations and Launch

Throughout the year, BABH had a presence on campus. Prior to the ‘launch’ of the redeveloped materials, the Bedford Park campus was activated with a BABH stall in May.

In August, BABH officially launched its redeveloped campaign materials at the Be A Better Human Fair Day at Bedford Park. The Fair Day included eight relevant stallholders and a large exhibition of the BABH materials. The event had high attendance and was well-received by the students. It is estimated over 300 students were in attendance. All activities had good engagement, particularly the beading station, tote bag painting and photobooth. In summary:

85 x tote bags were used for the painting activity

100 x bead key/phone chains pre-packed and given out

60 students partook in sit-down beaded key/ phone chain activity

200 x cookies given out

112 x BABH tote bags given out

135 x key chains given out

50 x coffee vouchers given out

Following the main launch at Bedford Park, BABH activated at Tonsley with a pop-up stall and a Sturt pop-up and beading station.