Media & Communications

Throughout the year, the Media Team provides support to various FUSA Student Council, Empire Times editors, student clubs and staff by assisting in projects, events, and initiatives. We provide graphic design solutions, communication and marketing strategies, promotional goods, and web development as well as project development and data analysis.

In 2022, we played an integral role in facilitating various initiatives such as the "Be a Better Human" campaign, Orientation, and FUSA Student Diary. Furthermore, the Media Team extended its support and assisted in cross-departmental projects, including Flinders Wellbeing Survey and Student Safety and Respect at Flinders. We developed and deployed the FUSA survey to seek feedback and input from students, benchmarking our services to improve offerings further.

In 2022, FUSA emphasised growing its social media presence, delivering quality content and services through social media platforms, and maintaining a consistent, student-focused voice. Consequently, FUSA experienced a significant increase in engagement as evergreen content, events, and FUSA-led initiatives were promoted on and off-campus.

Looking back on the past year, we've made some serious progress in fine-tuning the FUSA branding guides and have given our marketing materials a fresh coat of paint. Our team have gone above and beyond to ensure that our branding guidelines accurately represent who we are and keep up with the latest trends in the industry. We've rolled out these guidelines across all our channels - from old-school print to new-school digital - and have seen some epic engagement from our target audience as a result.

With the redevelopment of the student website underway, social media has become the primary means of communicating important information about FUSA's services, initiatives, events, and opportunities to students. Platforms such as Instagram and Facebook have been leveraged to achieve this goal.