fuse
Issue 1
Fusion at the new Adelaide Airport Fusion worked with Arts SA, the SA Tourism Commission, Hassell Architects and Adelaide Airport Limited to bring colour, culture and achievement to the new Adelaide Airport.
Adelaide finally has its own purpose built contemporary airport where you don’t have to walk on the tarmac to get to your plane. The team at Fusion are particularly proud as the main concourse features a large scale project by the design and branding team. Fusion was engaged to design 14 glass panels for each of the gate lounges in the 750 metre long concourse. The panels had to represent several themes including industry, innovation, culture, environment and tourism. “To try and portray the vast diversity of the agreed themes within only 14 panels was seen as a real challenge” - said Jennifer from Arts SA. Fusion felt it was important for the glass panels to convey an idea or story within themselves that related to the brief. Arts SA and the SA Tourism Commission
provided several landscape images that were stunning, but needed something else to inject interest, movement, and personality. The idea to include transparent silhouettes pushed the design further. Each of the 14 glass panels tells a story from the iconic hills hoist set within a dramatic farming landscape, a desert camel train, celebration with festival fireworks, juggling food at the central market and a school of fish darting about underneath our clear ocean waters. Whether you are arriving for the first time in Adelaide or leaving your home, the glass panels give you a taste of the culture to be experienced within South Australia. “I wanted to add colour and personality to the Airport’s very large open space. The images offer warmth, movement and texture to complement the modern airport interior while depicting South Australian achievements” - said designer David Zhu.