Fuse 01

Page 1

fuse

Issue 1

GeneWork’s e-commerce website launched GeneWork’s new website has just been launched. Fusion developed the strategy, provided a complete redesign incorporating new corporate branding, performed an extensive upgrade of the websites e-commerce technical architecture and software platform. Client GeneWorks is a South Australian company specialising in the manufacture and supply of quality products for Molecular Biology research throughout Australasia. Strategy Upgrade the existing GeneWorks website to offer on-line sales of products and services, improve geographical reach of the business and reduce operational costs while providing superior customer service. Solution Provides convenient and easy to use e-commerce product purchasing facilities for the entire GeneWorks product catalogue, including repeat orders, re-order favourites and quote request facilities.

Allows GeneWorks to update and edit all content delivered on the website via the service-site using a standard web browser.

• Builds online brand, offering opportunities for 3rd party product promotions, career centre and information resources

Improves customer service and relationships by providing online tracking of email enquiries, routing enquiries directly to appropriate departments and up-to-date FAQ information.

• Improves customer service costs and efficiencies with online enquiry tracking and response and editable FAQ information and help.

Return On Investment • 24x7 sales, removing time barrier for purchasing of products and services • Provides low cost geographical reach for GeneWorks into Asia and New Zealand • Allows customers to conveniently purchase from the GeneWorks product catalogue • Upgraded Oligo online ordering system makes it quicker and easier for customers to place orders

• Reduce customer service telephone calls by providing comprehensive and up-to-date FAQ and product information online Technology Developed using the Microsoft Internet framework: • ASP • SQL Server 7 • Internet Information Server 4


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Fuse 01 by Fusion - Issuu