SEO CASE STUDY 2018-19
Fusion Business Solutions Email: social@fusionfirst.com Website: www.fusionfirst.com
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COMPANY OVERVIEW Fusion Business Solutions is one of the leading BPO outsourcing companies based in India, with offices in USA and UK. We own a vast pool of talented and qualified professionals that are ready to serve every industry and business entity in their administrative tasks with whatsoever size. Precisely, we help business in their administrative and repetitive jobs as a be-fitting virtual assistant service provider. With an objective to reduce in-house burden, save time & money, and regain focus, we show flexibility in working 24/7 for clients with dynamic needs.
OBJECTIVE The aim is overall enhancement of the website in the terms of designing and development. Currently, the website lacks a credible online presence in the words of SEO and SMM. The restructuring will involve links creation, backend website optimization, optimum content creation, and building up active social media pages on social media platforms. This was a direct result of not ranking well on the major search engines (Google, Yahoo, and Bing) for keywords related to their podiatry practice.
STRATEGY Each client is unique. Our personalized approach for Your Foot Doc is outlined on the following page. We monitored the performance of their SEO campaign by adjusting as required and providing analytics as well as search engine ranking reports on a monthly basis. 1. Keyword research and analysis to identify the top 20 keywords in relation to industry and geographic region 2. Manual submission to top engines 3. Keyword ranking reports each month to assess progress (Google, Yahoo and Bing)
3 4. High rank incoming links 5. Local business submission to Google Maps / Yahoo / Bing 6. 50 local directory submissions 7. Leverage of proprietary custom SEO software 8. Sitemap creation and submission
DA & ALEXA RANK STATISTICS
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KEYWORD STATISTICS KEYWORDS
USA Rank
USA Rank
UK Rank
UK Rank
Before
After
Before
After
Virtual assistant services
NA
25
NA
16
Pre-Sales Support Services
NA
5
NA
6
Remote staffing services
10
9
8
4
24*7 rpo
NA
9
NA
4
Recruitment support services
18
10
16
5
E-commerce support services
12
6
16
7
Ecommerce support services
10
3
9
2
RPO offshore support services
19
3
17
1
Healthcare BPO support
26
12
20
1
voice support services
55
11
32
2
insurance support services
45
4
32
2
India
services
RESULTS OF FUSION SEO 1. Site traffic increased by 250% 2. 60% of keywords return YourFootDoc.com as the 1st result on the 1st page of Google 3. Number of keywords in top 10 of all search engines increased by 1233%