Persuasion
12 Weapons of Persuasion
Weapons of Persuasion
The Offer
Weapons of Persuasion
Value
Weapons of Persuasion
Risk Reversal
Weapons of Persuasion
Social Proof
Weapons of Persuasion
Trust
Weapons of Persuasion
Likability
Weapons of Persuasion
Credibility
Weapons of Persuasion
Urgency
Weapons of Persuasion
Call to Ac@on
Weapons of Persuasion
Indoctrinate
Weapons of Persuasion
Be Cool
Weapons of Persuasion Learn to Write Killer Copy -‐ Compelling, a6en7on grabbing, benefit rich headline -‐ Social poof -‐ Irresis7ble offer -‐ Establish Value -‐ Push the hot bu6ons -‐ Scarcity -‐ Call to ac7on