Weapons Of Persuasion

Page 1

Persuasion

12 Weapons of Persuasion


Weapons of Persuasion

The Offer


Weapons of Persuasion

Value


Weapons of Persuasion

Risk Reversal


Weapons of Persuasion

Social Proof


Weapons of Persuasion

Trust


Weapons of Persuasion

Likability


Weapons of Persuasion

Credibility


Weapons of Persuasion

Urgency


Weapons of Persuasion

Call to Ac@on


Weapons of Persuasion

Indoctrinate


Weapons of Persuasion

Be Cool


Weapons of Persuasion Learn to Write Killer Copy -­‐  Compelling, a6en7on grabbing, benefit rich headline -­‐  Social poof -­‐  Irresis7ble offer -­‐  Establish Value -­‐  Push the hot bu6ons -­‐  Scarcity -­‐  Call to ac7on


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.