CB Powell

C.B. Powell, Ltd

Brand Success Since 1945

In This Issue...

®

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C.B. Powell Limited - Brand Success Since 1945

contents 5

Creating Unparallel Retail Partnerships

About C.B. Powell

8

Hostess Says it Has 110 Interested Buyers for Brands

By Associated Press

10

Industry Shoutouts All About Tabasco Information Provided by McIlhenny Tabasco Co.

18

Our People

22

6

Lorem Ipsum An article about something happening in the food business

C.B. Powell, Ltd 2475 Skymark Avenue, Unit #1 Mississauga, Ontario, Canada L4W 4Y6 905-625-4000 - 1 (800) 769-2750 Published by Fusion Publishing Inc. on behalf of CBPowell, Ltd. 4 www.cbpowell.com

C.B. Powell Limited - Brand Success Since 1945

Creating Unparellel Retail Partnerships

S

“

ince 1945, CB Powell has been one of the major buy-sell distributors in Canada. Our commitment to manage multiple brands across many categories, through focused brand management, logistics, distribution, administration and sales has allowed us to be an integral part of the food distribution business in Canada.

Although we strive to continually increase sales and distribution levels for our manufacturing clients, we also strive to provide unparalleled support to our retail partners across the country. CB Powell continues to work with retailers to provide a fullservice approach which ensure that the consumer receives quality brands, in the most efficient and cost effective manner.

We also aim to ensure that we provide the retailer with reasonable profit margins in all the categories in which we compete.

Our brand professionals ensure that our client community is well aware of the need and costs associated with this process.

”

Criticial Mass

We carry a number of top tier brands competing in a number of categories. This critical mass allows the retailer to not only stock brand name product, but allows for a more concentrated approach to the distribution channel both at head office and store level. Our dedicated sales teams reduce the number of sales representatives that

the retail operator has to deal with, providing a more focused and less time consuming sales call.

At head office the same is true, but also provides increased opportunity for cross promotional activities between multiple category managers or departments. Greater efficiencies mean greater profitability

Market Evaluation Our brand management teams are meeting on a regular basis with our client base to ensure the success of the brand throughout the entire distribution process. This mutual desire to succeed allows for us to ensure that we have unique and consumer demand products at the right retail price point, but also that we have right consumer support behind the brand to assist the retailer. It allows us to customize our programs to meet the needs of the various retailers across the country.

This customization allows for the retailer’s unique message to be given to consumers in a creative and exciting format, thus attracting the consumer to shop.

Full Service Approach By providing logistics, distribution, administration and sales. CB Powell prides itself on its ability to supply the retail community with a very high level of service excellence. From the moment the retailer purchase order is processed, CB Powell’s dedicated team of professionals are tracking and ensuring that all details (order quantities, arrival dates, purchase order numbers, pricing, and applicable price discounts) are met so that we can deliver one of the best service records in the industry. We truly strive to make the process as simple as possible for the retailer. continued on page 7 > 1.800.769-2750 5

C.B. Powell Limited - Brand Success Since 1945

Services Administration

W

e manage brands spanning multiple categories and classes of trade from coast to coast to coast. We’ve launched some and we’ve restaged others but none of them were #1 to begin with.

We’re proud of that.It speaks to the strength of our team and our selective approach to bringing on new clients.

We’re an experienced team of focused, senior brand managers supported by solid business processes and technology. We manage fewer businesses with more applied resources. We’ve operated under this philosophy since 1945 and we’re still thriving. Our knowledge of the unique Canadian market covers everything from sales and marketing to logistics, distribution and administration. With this we promise full service.

“Think of us as your Canadian Division”

Administration is a lot of work. We’re talking about dedicated management of orders, invoices, deductions, reporting, and products. We use the term dedicated and focused frequently but with good reason. We can’t imagine tasking multiple principals’ administration to one brand manager.

Logistics Canada is a massive country. Our logistics make it seem much smaller. Getting things from coast to coast can be difficult. We manage inventories in warehouses in Toronto and Calgary with consolidated scheduled shipments to all regions and direct to key customers. Our warehouse network provides national product distribution. Canada feels a whole lot smaller with C.B. Powell.

Sales and Marketing Our approach to Sales is one that we’ve followed since day one and we still put to practice. It begins with a goal.

Our goal is to achieve the maximum sales potential of each brand through market expertise and customer focus.

This goal is measured and backed by a process we’re proud of.

We’re experienced and focused on one thing only: your brand’s continued success in the Canadian market.

our brands A quick glance at our principal roster brings up some pretty established brands and companies. Not all of these brands had a Canadian presence before working with C.B. Powell.

Angostura Blue Diamond Cream of Wheat 6 www.cbpowell.com

Dr. Beckmann Faribault Foods Heath & Heather Hormel Hormel Compleats Luonsbury Lyle’s Golden Syrup Molly McButter Mrs. Dash Reynolds

Ridgeways Spam Stagg Static Guard Sugar Twin Sunsweet Tobasco Ty-phoo Underwood

C.B. Powell Limited - Brand Success AD_9x10_875_Pocket GB:Layout 1 5/2/12 8:06 AM Page 1Since 1945

Retail partnerships continued from page 5

Maximize Sales Potential of the Brand We believe that one of the fundamental goals of any retailer is to provide a consistent approach to the brands both at head office and retail level. Our dedicated team of sales professionals are checking inventory, stock rotation and product condition on a daily basis. By ensuring product integrity, the consumer not only receives the best product, but the retail staff and head office staff do not need to worry about out dated and damaged product. This reduces paper work for the retailer and allows for greater profitability.

Introducing

Introduction of New Products The Canadian food business is driven by new product launches or changes to existing products. CB Powell recognizes the need for these products, but also recognizes the work level that is created for retailers by the introduction of new or improved products. Our brand professionals ensure that our client community is well aware of the need and costs associated with this process.

Retailers have our commitment to present new and exciting products with a full program supported with research to build a category. We will provide category manager with all the necessary information to make an informed decision. By providing new product details, suggested delists, and product placements we can ensure that we maximize category profitability.

It is our belief that we are “as good as our brands”. We at CB Powell will continue to leverage our relationships with our major product brands in the Consumer Packaged Goods industry to bring profitability and long term quality partner relationships within the retailer community.

GARY MCCLUNE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer viverra vulputate tincidunt. Aenean mattis dapibus ipsum, nec feugiat risus varius eget. Curabitur vehicula blandit velit, eu bibendum ipsum ultrices a. Donec ornare porta eros, at lacinia lacus congue non. Donec nisi orci, imperdiet nec pretium in, tincidunt et ipsum. Fusce eleifend odio in neque porttitor iaculis. Quisque est tortor, auctor sed malesuada vel, volutpat in odio. Vestibulum laoreet tempus accumsan. Cras dictum imperdiet condimentum. Quisque in felis ac risus rhoncus laolectus sem, tempus vitae vehicula tempor, vestibulum sit amet arcu.

NOW AVAILABLE 6 stylish designs Premium 3-ply facial tissue 8 packs shipped in display-ready cases Attractive dispenser provided for single packs

© 2012 Kruger Products L.P. ®' used under licence.

1.800.769-2750 7

C.B. Powell Limited - Brand Success Since 1945

Hostess Says it Has 110 Interested Buyers for Brands

By Associated Press | November 30, 2012

H

ostess Brands Inc. got final approval for its winddown plans in bankruptcy court Thursday, setting the stage for its iconic snack cakes to find a second life with new owner–even as 18,000 jobs will be wiped out.

The company said in court that it’s in talks with 110 potential buyers for its brands, which include CupCakes, Ding Dongs and Ho Hos. The suitors include at least five national retailers such as supermarkets, a financial adviser for Hostess said.

The process has been “so fast and furious” Hostess wasn’t able to make its planned calls to potential buyers, said Joshua Scherer of Perella Weinberg Partners.

“Not only are these buyers serious, but they are expecting to spend substantial sums,” he said, noting that six of them had hired investment banks to help in the process.

The update on the sale process came as Hostess also received approval to give its top executives bonuses totalling up to $1.8 million for meeting certain budget goals to bring down costs during the liquidation. The company says the incentive pay is needed to retain the 19 corporate officers and “high-level managers” during the wind down process, which could take about a year.

Two of those executives would be eligible for additional rewards depending on how efficiently they carry out the liquidation. The compensation would be on top of their regular pay.

The bonuses do not include pay for CEO Gregory Rayburn, who was brought on as a restructuring expert earlier this year. Rayburn is being paid $125,000 a month.

Hostess was given interim approval for its wind-down last week, which gave the company the legal protection to immediately fire 15,000 union workers. The company 8 www.cbpowell.com

said the terminations were necessary to free up workers to apply for unemployment benefits. About 3,200 employees are being retained to help in winding down operations, including 237 employees at the corporate level.

The bakers union, Hostess’ second-largest union, has asked the judge to appoint an independent trustee to oversee the liquidation, saying that the current management “has been woefully unsuccessful in its reorganization attempts.”

Hostess had already said last week that it was getting a flood of interest from potential buyers for its brands, which also include Devil Dogs and Wonder bread. The company has stressed it needs to move quickly to capitalize on the outpouring of nostalgia sparked by its liquidation.

Although Hostess sales have been declining over the years, they still clock in at between $2.3 billion and $2.4 billion a year.

Scherer also said a surprising number of potential buyers have expressed interest in most of its three dozen factories.

The company’s demise came after years of management turmoil and turnover, with workers saying the company failed to invest in updating its products. In January, Hostess filed for its second bankruptcy in less than a decade, citing steep costs associated with its unionized workforce.

Although Hostess was able to reach a new contract agreement with its largest union, the Teamsters, the bakers union rejected the terms and went on strike Nov. 9. Hostess announced its plans to liquidate a week later, saying the strike crippled its ability to maintain normal production.

In court Thursday, an attorney for Hostess noted that the company is no longer able to pay retiree benefits, which come to about $1.1 million a month. Hostess stopped contributing to its union pension plans more than a year ago.

C.B. Powell Limited - Brand Success Since 1945

Industry Shoutouts

McIlhenny’s Tabasco Sauce gets ‘the Nod’ with Tabasco Magic

L

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Etiam lectus sem, tempus vitae vehicula tempor, vestibulum sit amet arcu.

Ut id leo vitae arcu imperdiet convallis sit amet ac lorem.

Maecenas aliquet dapibus convallis. Cras rhoncus hendrerit 10 www.cbpowell.com

risus, sit amet molestie nibh dictum rhoncus.

Donec id lorem eget neque eleifend adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vel lacus non nulla laoreet tempus. Donec porttitor egestas orci, non sodales nisi convallis dapibus. Nunc sit amet quam quis felis

continued on page 12 >

DRIVE CATEGORY GROWTH & PROFITABILITY!

NEW!

UNIQUE

DESIGN:

• Protein SIMMERS in the sauce infusing it with flavour and keeping it moist • STEAM locks in the fresh taste and texture of the vegetables, rice and pasta • Separate sauce for customization

AVAILABLE OCTOBER 2012 • • • •

Lean Cuisine is the market leader with 32.3 $ Share* Fresh Inspirations features impactful visibility and on-shelf differentiation Premium innovation that drives incremental dollars to the category Available in 6 varieties

Source: Nielsen All Channels PE June 30, 2012.

TRADEMARK OWNER: SOCIÉTÉ DES PRODUITS NESTLÉ S.A., VEVEY, SWITZERLAND. LICENSEE: NESTLÉ CANADA INC., NORTH YORK, ON M2N 6S8.

C.B. Powell Limited - Brand Success Since 1945

Tabasco

continued from page 10

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Nullam at diam cursus mi ullamcorper ornare.

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Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus et nibh tellus.

Nam vel augue tellus.

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Aenean ut ante et tellus lacinia aliquam eu eget ipsum. Aenean semper nibh sed dui sodales gravida. Nunc suscipit feugiat faucibus.

Nulla venenatis, quam sit amet blandit sollicitudin, quam risus convallis dolor, non blandit ante augue eget quam. Phasellus tincidunt pretium elit, consequat sollicitudin tortor lacinia ut.

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12 www.cbpowell.com

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tincidunt ultricies felis sed consectetur. Morbi non fermentum metus. Aenean lacinia ultricies diam, in consequat libero egestas at. Sed et libero ut mi placerat condimentum. Vivamus rhoncus, libero mollis tristique scelerisque, eros nisi facilisis risus, eu posuere ipsum urna at nulla. Suspendisse sed imperdiet purus. Mauris a euismod leo. Duis facilisis, nisl tempor laoreet mattis, lectus ligula eleifend ligula, ac rutrum libero orci in metus. Ut sollicitudin mattis est, nec aliquet eros eleifend eget. Sed facilisis, arcu in varius pellentesque, elit justo pulvinar neque, vitae semper sem elit ac nibh.

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Nulla at elit sed tortor interdum tristique quis vitae massa. Pellentesque sed odio neque, et elementum dui. Nulla ac purus eget erat ultrices luctus. Cras sagittis pharetra sapien, nec sagittis eros adipiscing sit amet. Sed massa libero, porta eu pretium et, mollis a urna. Nunc sit amet purus nulla. Vivamus dapibus turpis nec arcu consequat porttitor. In velit urna, tincidunt at pellentesque nec, condimentum volutpat urna. Maecenas et urna vitae quam semper tincidunt et vestibulum urna.

C.B. Powell Limited - Brand Success Since 1945

Suspendisse fringilla auctor porttitor. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus et nibh tellus. Nam vel augue tellus. Quisque aliquam vestibulum bibendum.

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Pellentesque tincidunt ultricies felis sed consectetur.

Morbi non fermentum metus. Aenean lacinia ultricies diam, in consequat libero egestas at. Sed et libero ut mi placerat condimentum. Vivamus rhoncus, libero mollis tristique scelerisque, eros nisi facilisis risus, eu posuere ipsum urna at nulla. Suspendisse sed imperdiet purus. Mauris a euismod leo. Duis facilisis, nisl tempor laoreet mattis, lectus ligula eleifend ligula, ac rutrum libero orci in metus. Ut sollicitudin mattis est, nec aliquet eros eleifend eget. Sed facilisis, arcu in varius pellentesque, elit justo pulvinar neque, vitae semper sem elit ac nibh. Nam ultricies convallis lacinia.

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Suspendisse fringilla auctor porttitor. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus et nibh tellus. Nam vel augue tellus. Quisque aliquam vestibulum bibendum.

Aenean ut ante et tellus lacinia aliquam eu eget ipsum. Aenean semper nibh sed dui sodales gravida.

Nunc suscipit feugiat faucibus. Nulla venenatis, quam sit amet blandit sollicitudin, quam risus convallis dolor, non blandit ante augue eget quam. Phasellus tincidunt pretium elit, consequat sollicitudin tortor lacinia ut.

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Pellentesque tincidunt ultricies felis sed consectetur.

Morbi non fermentum metus. Aenean lacinia ultricies diam, in consequat libero egestas at. Sed et libero ut mi placerat condimentum. Vivamus rhoncus, libero mollis tristique scelerisque, eros nisi facilisis risus, eu posuere ipsum urna at nulla. Suspendisse sed imperdiet purus. Mauris a euismod leo. Duis facilisis, nisl tempor

laoreet mattis, lectus ligula eleifend ligula, ac rutrum libero orci in metus. Ut sollicitudin mattis est, nec aliquet eros eleifend eget. Sed facilisis, arcu in varius pellentesque, elit justo pulvinar neque, vitae semper sem elit ac nibh.

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1.800.769-2750 13

C.B. Powell Limited - Brand Success Since 1945

Tabasco

continued from page 13

dapibus turpis nec arcu consequat porttitor.

In velit urna, tincidunt at pellentesque nec, condimentum volutpat urna. Maecenas et urna vitae quam semper tincidunt et vestibulum urna.

Suspendisse fringilla auctor porttitor.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus et nibh tellus. Nam vel augue tellus.

Quisque aliquam vestibulum bibendum.

Aenean ut ante et tellus lacinia aliquam eu eget ipsum. Aenean semper nibh sed dui sodales gravida. Nunc suscipit feugiat faucibus. Nulla venenatis, quam sit amet blandit sollicitudin, quam risus convallis dolor, non blandit ante augue eget quam.

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Vestibulum iaculis velit ac purus ornare eleifend. Pellentesque tincidunt ultricies felis sed consectetur. Morbi non fermentum metus. Aenean lacinia ultricies diam, in consequat libero egestas at. Sed et libero ut mi placerat condimentum. Vivamus rhoncus, libero mollis tristique scelerisque, eros nisi facilisis risus, eu posuere ipsum urna at nulla.

Suspendisse sed imperdiet purus. Mauris a euismod leo. Duis facilisis, nisl tempor laoreet mattis, lectus ligula eleifend ligula, ac rutrum libero orci in metus. Ut sollicitudin mattis est, nec aliquet eros eleifend eget. Sed facilisis, arcu in varius pellentesque, elit justo pulvinar neque, vitae semper sem elit ac nibh. Nam ultricies convallis lacinia.

Nulla at elit sed tortor interdum tristique quis vitae massa. Pellentesque sed odio neque, et elementum dui. Nulla ac purus eget erat ultrices luctus. Cras sagittis pharetra sapien, nec sagittis eros adipiscing sit amet.

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Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus et nibh tellus. Nam vel augue tellus.

Quisque aliquam vestibulum bibendum.

Aenean ut ante et tellus lacinia aliquam eu eget ipsum. Aenean semper nibh sed dui sodales gravida. Nunc suscipit feugiat faucibus. Nulla venenatis, quam sit amet blandit sollicitudin, quam risus convallis dolor, non blandit ante augue eget quam.

Phasellus tincidunt pretium elit, consequat sollicitudin tortor lacinia ut.

Vestibulum iaculis velit ac purus ornare eleifend. Pellentesque tincidunt ultricies felis sed consectetur. Morbi non fermentum metus.

Aenean lacinia ultricies diam, in consequat libero egestas at. Sed et libero ut mi placerat condimentum. Vivamus rhoncus, libero mollis tristique scelerisque, eros nisi facilisis risus, eu posuere ipsum urna at nulla. Suspendisse sed imperdiet purus. Mauris a euismod leo.

Duis facilisis, nisl tempor laoreet mattis, lectus ligula eleifend ligula, ac rutrum libero orci in metus. Ut sollicitudin mattis est, nec aliquet eros eleifend eget.

Vestibulum iaculis velit ac purus ornare eleifend. Pellentesque tincidunt ultricies felis sed consectetur. Morbi non fermentum metus.

Aenean lacinia ultricies diam, in consequat libero egestas at.

The Peppers Edmund McIlhenny was given seeds of Capsicum frutescens peppers that came from Mexico or Central America, and he first planted them on Avery Island, Louisiana, over 140 years ago. Today, just as then, when the peppers reach the perfect shade of deep red and are at their juiciest, they are carefully picked by hand. (Young peppers are green and then turn yellow, orange and, finally, deep red as they age.) When in doubt, pickers can gauge the color by comparing it to a small wooden dowel, “le petit bâton rouge,” painted the preferred hue of TABASCO® red.

1.800.769-2750 15

p in the o r C Introducing a New gment e S d e d d G ro wing No Salt A I n t ro ducing a new crop categor y e o grow th tCanadians are cutting back on salt. That’s good for all of us.

k on Salt! c a b g n e cutti C anadians a 75% of Canadian households rpurchased a product with either 

a low or no salt claim1

 Del Monte’s No Salt Added segment

has seen +76% $ growth2  Del Monte’s #3 SKU is regular Peaches

& Cream Whole Kernel Corn3  Del Monte is the first and only branded

player offering a full line-up of No Salt Added Vegetables

your n i e l Availab Oct. 1, 2012 e warehous

1. Nielsen, 2007 Sodium Claim Insights Report, Nat GB+DR+MM, $Sales, 52 wks ending Dec. 22, 2007.

2. Nielsen Market Track, NAT XNFLD GB +DR +MM, $ Sales, L28 P/E May 5, 2012 vs. PY. 3. Nielsen Market Track, NAT XNFLD GB+DR+MM, L52wks May 5, 2012, all sales.

is now part of the

General Mills family of brands!

Contact your new Yoplait representative for more information on Yoplait ® Trademarks of YOPLAIT MARQUES S.N.C. (France) used under license

© 2012 Yoplait Canada

*Trademarks of General Mills. © 2012 General Mills

C.B. Powell Limited - Brand Success Since 1945

Our People Senior Executives

Executives

Tim Powell CEO/Chair

Colin Glaysher Executive Vice President

Our Brand Managers

Drew Macaskill

Vice President Finance + Administration

18 www.cbpowell.com

INTRODUCING

The Award Winning Brita® Bottle with a Filter Inside ‡

General Merchandise Award ‡

Innovation and Originality Award

Enjoy Brita®-filtered tap water anywhere.

1 Brita® Bottle filter can replace as many as 300 water bottles*

Floor display 24 ct. Bottles and 12 ct. Filter replacement 2 packs.

Reduces Chlorine (Taste & Odour) *Standard 500ml bottles. ‡Logos are the property of RCC.

C.B. Powell Limited - Brand Success Since 1945

Lorem Ipsum

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Ut id leo vitae arcu imperdiet convallis sit amet ac lorem. Maecenas aliquet dapibus convallis. Cras rhoncus hendrerit risus, sit amet molestie nibh dictum rhoncus. Donec id lorem eget neque eleifend adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vel lacus non nulla laoreet tempus. Donec porttitor egestas orci, non sodales nisi convallis dapibus. Nunc sit amet quam quis felis facilisis faucibus. In hac habitasse platea dictumst.

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Nulla ac purus eget erat ultrices luctus. Cras sagittis pharetra sapien, nec sagittis eros adipiscing sit amet. Sed massa libero, porta eu pretium et, mollis a urna. Nunc sit amet purus nulla. Vivamus dapibus turpis nec arcu consequat porttitor. In velit urna, tincidunt at pellentesque nec, condimentum volutpat urna. Maecenas et urna vitae quam semper tincidunt et vestibulum urna.

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