media Kit 2012
The Official publication THE EDMONTON CHAMBER OF COMMERCE CUSTOM PUBLICATION FOR
of the Edmonton Chamber of Commerce BY FUSION PUBLISHING INC.
Connect with over 100,000 edmonton decision-makers and purchasers who are eager to discover meaningful brands.
Commerce News: The Voice of Business in Edmonton
Connect with one of Canada’s most vibrant business communities!
Commerce News is a high-value way to market your products or services to the Edmonton business community and Chamber of Commerce members. Published 11 times a year, Commerce News offers extensive local coverage of business trends and issues and is read by the city’s business owners and entrepreneurs. In other words, Commerce News can connect you with an affluent and growth-minded class of business professionals. With content ranging from helpful business how-to pieces to informed looks at provincial and municipal government initiatives, this magazine offers its readers an insider’s view of business in Edmonton. Paired with business and networking event listings and a variety of members-only content, Commerce News is read by business owners who want to stay current and involved in the Edmonton market. Continue reading to see how you can make this publication work for your business!
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2/6/12 10:54:21
Client: Servus Credit Union
Docket: SER-1776
File Description: ECC AD A_SER_1997_MATURE_165_FC
Date: Feb. 3, 2012
Size: 10.625”X 11.5”
Colour: CMYK
Publication: Edmonton Chamber of Commerce
1 AM
Overview The Edmonton Chamber of Commerce is nearing the end of the current contract to publish its monthly members’ magazine and is investigating the possibility of converting the publication to a digital magazine. Plus the Chamber is requesting other quotes for retaining its current hard copy publication. Should the conversion to digital occur there is the possibility of publishing a hard copy quarterly. Fusion Publishing Inc has a broad experience in publishing both hard copy and digital magazines. The company currently publishes three in-house titles: Good Life Connoisseur Report on Mining Good Life Living Green Plus the company undertakes numerous custom publishing projects on behalf of clients seeking effective communication tools in a variety of applications. As a result Fusion is able to bring a host of proven resources to any publishing project.
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000CN.GrEdmSeniors_1-2H.indd 1 14 Commerce News FEBRUARY 2012
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Discussion
ing ansitions
The current Chamber publication has a long history and a developed advertising revenue stream which generally covers the cost of publishing. The possibility exists that with the greatly reduced costs as a result of converting to digital a lowered ad rate might attract greater numbers of nificant numberand of business ownership advertisers create a profit centre
on the horizon, the Edmonton Chamber is or better tax policies
This success will only come if the publication meets the needs of its potential Business Succession Plans Over the Next Five Years readership. Editorial direction and quality 40% 39% of presentation will be the primary criteria in that success. Fusion as an award winning publisher can provide the quality presentation but the editorial focus will no doubt have to be provided by the Chamber.
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The Chamber already has a developed structure with an editor-in-chief to provide Fusion will editorial direction and have ess would change hands, taxes on the assets of the business. If the business is sold final sign-off onthirdeach prior s would continue under to aauthority third party, that party isissue not faced with capital o per cent indicated the gains taxes,” he explained. to publication. Fusion would have the It’s the reason the chamber is lobbying Ottawa to ness wouldresponsibility be changing maketo some changes. Given business is such an provide all that thesmall resources eir business would be important economic driver, it only makes sense that tax and nine required per cent said it to policies be engineered to facilitate ownership transfers, successfully produce the member. particularly among family members, rather than having This would include: writing, that this publication. survey is truly a negative financial impact, indicates the chamber’s n the region – and there policy position on the subject. editing, proofing, design, graphic/photo inesses in the Edmonton Because of that tax implication, there’s a real concern t some 6,600 businesses printing, that family businesses will eitheradvertising not stay in the family or sourcing, distribution, next five years,” said Rick that the tax burden will be so high that it could in fact sales and administration. e Edmonton Chamber of revenue jeopardize the continuation of that business, said Hersack. The business will continue under the current ownership
The business will be transferred to a family member
rom Statistics Canada’s
The business will be sold to a non-family member
The business will be wound down
Not applicable to our situation
T h e E d m o nt o n C h a m b e r o f C o m m e r c e i s recommending that the federal government undertake a comprehensive review of the tax provisions affecting estate and succession planning in the next 24 months to determine whether the existing tax regime appropriately considers transfers of family-owned businesses.
To encourage Fusion to maximize revenues when the publication has reached they exist right now, if a profitability that profit would be shared mily member, the family ving to pay capital gains For more information, visit www.edmontonchamber.com. equally between the Chamber and Fusion.
ndicates, and even more the tax implications of
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Commerce News
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Costing Estimates The least costly publication would be a digital magazine e-mailed to the Chamber’s members. The publication would arrive in an e-mail to the member’s in-box with the cover of the magazine imbedded in the body of the e-mail. The recipient would simply click on the cover and the pages would turn just like a hard copy. A breakdown of the estimated costs for a 20 page publication without any advertising would be as follows:
Writing, editing, proofing 500 words per page @ $1.20 per word - $12,000 Layout and design, photo sourcing @ $110 per page - $2,200 E-mail distribution and list maintenance 26,000 members @ $100 cpm - $2600 Coding provided to include the digital magazine on the web site at no cost. Total estimated cost for a 20 page distributed digital magazine $16,800 To produce and mail a hard copy edition the additional estimated costs would be as follows: Printing/binding 24 pages, full colour publication on 70 LB gloss stock, 26,000 copies $12,500 Labelling and mailing @ $0.85 for 26,000 copies $22,100 Total additional costs $ 34,600.
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Advertising Sales
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Fusion has a team of experienced advertising sales people, although none are based in Edmonton. However, in this digital age the sales function tends to require less in-person meetings and significantly more e-mail and telephone communication. Considering the Chamber publication has a long history a prospect list presumably is readily available for the team to work from. Fusion would charge 40% of net advertising revenue to cover sales commissions, billing and collection. The advertising rate would be established at the CPM norm within the industry. We appreciate the opportunity to enter into discussions with the Chamber. Should there be any questions about the presentation please do not hesitate to contact: Terry Tremaine Group Publisher 604-925-0313 ext 1002 terry@fusionpublishinginc.com
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