Partnership Opportunities
w w w. f u t u r e f i l m f e s t i v a l . o r g
AT A GLANCE 14 years of FFF 6 days More than 200 new released films 20 industry guests 30 workshops on new technologies and animation 3 locations 2 screening theatres from 10.00 am to 01.00 am 4 art exhibitions 10 city pubs and clubs participating to FFF-OFF OUR AUDIENCE 30.000 admissions 60% males 40% females Attentive audience – culturally sensitive
Our audience at Teatro Duse
Mission FFF sets out to disseminate, discover and promote Animation and New Technologies applied to cinema, videogames, television and the new media. Major goal is allowing the audience to get acquainted with different production models coming from different cultures and nationalities. FFF offers meetings, screenings and workshops aimed at young attendees, for the creative and competitive development of new generations. FFF is organised by the Associazione Amici del Future Film Festival, a non-profit cultural association.
A particular and original opportunity By sponsoring FFF you will: trademark for co-branding —— communicate originally activities —— associate your brand to an —— receive complimentary entrance authoritative and innovative tickets to screenings and international festival taking professional meets linked to the place in the lively and dynamic festival, with the possibility of city of Bologna extending the invitation to your —— acquire a new customer base business referral network —— present your company/institution —— confront and relate to and your products/activities institutions, partners and binding them to a culturally reputed realities of animation, inspiring and appealing, crowdcomputer graphics, cartoons, pulling experience —— use the Future Film Festival
web and 3D —— take profit of the media coverage of the event —— be present on-line both on the FFF website and blog for a year —— foster partnerships and activities created ad hoc on social networks —— join a young and dynamic organization capable of understanding at best both needs and requirements of your brand/product
Re Enzo Palace, HQ of the Future Village
FUTURE FILM FESTIVAL The Future Film Festival was founded in 1999 in Bologna. First and only Italian event devoted to animation and to new ICT production of moving images, it has become the most important meet of the sector. Unique in the domestic landscape, the Festival has grown year after year, with more than 30.000 admissions in the last editions of the six-day event. FFF has grown in terms of size and quality of the featured program, of number of participating selected works coming from all over the world, of media coverage, of sponsorships, budgets, financing and patronage of important institutions, amongst which the Ministry for Culture and Heritage, the Region of Emilia-Romagna, the Province of Bologna, the Municipality of Bologna, the University of Bologna, the Cineteca of Bologna
and the Emilia-Romagna Film Commission.
Weta Digital, Industrial Light + Magic, PDI, MadHouse, Toei.
Some of our Previews: Chronicle by Josh Trank, Fear and Loathing in Las Vegas by Terry Gilliam, the trilogy of the Lord of the Rings saga by Peter Jackson, Le Fabuleux destin d’Amélie Poulain by JeanPerre Jeunet, Arthur et les Minimoys by Luc Besson, The Curious Case of Benjamin Button by David Fincher, Spirited Away by Hayao Miyazaki, Sleepy Hollow by Tim Burton, Wallace&Gromit – The Curse of the Were-Rabbit by Steve Box and Nick Park, Aeon Flux by Karyn Kusama, Pirates! Band of Mistfists by Peter Lord.
FFF is also Game, Web, Kids and social network.
Workshops with some amongst the most renown film directors, character designers, visual effect supervisors of Pixar Animation Studios, DreamWorks Animation,
Videogames, web and social networks are present at the Festival with workshops, panels, game sessions, dedicated events. Kids are main protagonists of a whole section of the Festival: Future Film Kids, a section devoted to children with spaces, screenings and labs specifically designed for them. Media Coverage The 2012 edition tallied up to more than 200 accredited domestic and international journalists; more than 250 articles and contributions published by the most important Italian dailies and magazines and TV coverage such as: TG2, TG3, Raisat, Rai 5, Rai Uno, La7, La
Technical Partners: Confcommercio Bologna, Kubedesign, Passarini Arredamenti, Ser Data, Smartbox and Sofa Soft. Partner Institutions of the 2012 Edition Ministry for Culture and Heritage, National Institute for Foreign Trade, Region of Emilia-Romagna, Municipality of Bologna, Province of Bologna, Fondazione del Monte, Fondazione Cassa di Risparmio of Bologna, Japanese Institute for Culture, Alma Mater Studiorum, Cineteca of Bologna, CNA EmiliaRomagna, Brazil Embassy. Cultural Partners Accademy for Fine Arts, Bologna, IED Rome, Musei Civici d’Arte Antica, Scuola Internazionale di Comics, Asianworld.it, IDN, Bottega Finzioni, MAMbo, Flashfumetto.it, Guglielmo Marconi Foundation, 100 Authors.
Lancia: Main Sponsor
Repubblica, Il Manifesto, XL, Radio Tre, Il Sole 24 Ore, La Gazzetta dello Sport, Il Resto del Carlino, La Stampa, Alias, L’Espresso, Leggo, City and many others. The Web The website www.futurefilmfestival. org totalled more than 58.000 unique visitors and 89.700 pages viewed in 2011. February and March 2012 traffic counted 30.000 unique visitors. Contacts from more than 15 different countries (per hit ranking: Italy, Usa, Japan, Great Britain, France, Germany, Spain, Brazil, Turkey, Argentina). Newsletter subscriptions: 6.300. Location FFF has been held in Bologna for 14 years. Geographically, Bologna is located in Italy’s heart, a couple of hours away from Rome and Milan. Crossroads of
important trade exchange and venue of major cultural events (eg: Children’s Books Fair, Arte Fiera, Motorshow). This city presents a high number of students, densely populated with Faculties and vocational centres. Bologna is under constant and ever-growing evolution, breeding ground of many professionals working in music, graphics and animation. Supporters and Sponsors of the 2012 Edition The 2012 edition (from March 27th to April 1st) was supported by the funding of major institutions such as: Region of Emilia-Romagna, Province of Bologna, Municipality of Bologna, Salaborsa Library, Cineteca of Bologna, Fondazione del Monte, CNA Emilia-Romagna. Sponsors of the previous edition were: Alce Nero – Mielizia, Aperol, Coop Adriatica, Lega Coop.
Media Partners Latte e Miele, La Repubblica – XL, Ciak, Coming Soon, CineCittà News, Città del Capo – Radio Metropolitana, Busta, Bimbibo, Altratv, Codec TV. Major FFF sponsors from its origins to date: Acantho, Algida, Alce Nero, Acqua S. Pellegrino, Aquolina, Aperol, Autodesk, Apple, Atari, Barco, Bayer, Biopoint, British Airways, Caffè Pascucci, Canon, Coca Cola, Coop Adriatica, FedEx, Felsineo, Groupama, Gruppo Coltiva, Imation, Jimmy, Lancia, Lufthansa, Lycos, McDonald’s, Passarini Arredamenti, Mel Bookstore, Microsoft Xbox, Mondadori Multicenter, NewTek, Nvidia, Panasonic, Pernigotti, PNY, Sony Playstation, Swatch, Unipol, Vini Pasqua, Vodafone and more than 40 local advertisers.
Leslie Iwerks
Chris Wedge
Matt Aitken
director
blue sky studios
the lord of the rings
Luc Besson
Quino
Joe Letteri
director
cartoonist
avatar
Ikue Mori
Bruno Bozzetto
Elio
music artist
cartoonist
music artist
Bruce Sterling
Doug Sweetland
Peter Lord
writer
pixar
pirates! band of mistfists
Joshua Hollander
Carlos Gtangel
Maurizio Nicchetti
pixar
the corpse bride
cartoonist
Merlin Crossingham
Bill Laswell
Mordillo
wallace & gromit
music artist
cartoonist
Genndy Tartakovsky
Maia Kayser
cartoon network
industrial light
David Sproxton + magic
aardman animation studios
Jannik Hastrup
Masahiro Ando
Osvaldo Cavandoli
samson og sally
sword of the stranger
cartoonist
Waiting lines, cinema theatres, professional meets
Audience and Target FFF is attended by a high number of viewers interested in art and visual communication. Amongst them, cartoonists, graphic designers and web designers; numerous videomakers; little, young and adult enthusiasts of animation and special effects. Quite large is the number of neoprofessionals and, generally, of technology fans. The audience is responsive, open, communicative, competent, inventive, demanding, lively, trendy, versatile. FFF Audience Interests: Videogames, Comic strips, Role Play, Animation/Cinema, Technology, Television, Computers, Graphics/Design, Fashion/Trends, Asian Culture.
Age Up to 25 years old 26-30 years old over 31
36% 31% 33%
Place of origin Bologna Emilia-Romagna Northern Italy Southern Italy Foreign
47% 11% 29% 10% 3%
Education Elementary School Middle School High School University
11% 22% 45% 29%
Gender Male Female
60% 40%
Employment Employed Students Unemployed
71% 24% 6%
The Panasonic 3D full hd space
Sponsoring Sponsoring the 15th FFF Edition: an opportunity for companies The Associazione Amici del Future Film Festival offers a service of communication and marketing to enterprises wishing to become FFF partners. On the basis of acquired experience, FFF invites companies to meet up and design a customized joint project of mutual requirements and needs aiming at positioning, communication, economics and positive return on brand image. List of Promotional Spaces and Visibility Actions Based on the chosen sponsorship level, the companies will benefit from a bespoke marketing and communication package to be developed as per the below-listed opportunities:
1_ Personalised booth in one of the Festival locations (whilst specifying the Festival is by no means an exhibition centre, spaces of about 12 sq m can be made available). The booth may be equipped with a plasma TV set, ICT hardware and a desk for reception, secretarial and gadget distribution work. In fact, the booth allows the following activities: —— distribution of promotional material (company sampling of various merchandising materials)Technical sponsor —— distribution of institutional communication material (brand/product brochures) —— designing a project (competition/game) to be defined and carried out – if desired - in cooperation with FFF —— sale of products
2_ Sponsoring companies may use the following promotional channels and advantages: —— award in the name of the company/brand to the winner of an FFF competition section —— acknowledgement of the company in the FFF newsletter mailed to our contacts around the world (about 6,300 in April 2012) —— organization of panels open to the press, the audience or operators devoted to a specific corporate subject-matter, within the framework of the official program of the event —— naming of a cinema theatre. Customisation is possible with: banners at the entrance, seat covers, banners in the cinema theatre —— screening of company video (max 30”) —— scheduling of special corporate
Lorax in the square
contents in the official program of the Festival (in case of satellite channels, etc) —— theme-oriented exhibitions —— organization of business receptions —— determination, management and organization of workshops of particular interest for the company 3_ Visibility of the company logo on: —— pocket program guide, page ads available (circulation 30.000 copies) —— catalogue (acknowledgements in the pages dedicated to sponsor logos), full or double page advertisements available (circulation 6.000 copies) —— 33x50 cm playbills. (5.000 copies) —— 11x11 cm postcards. (20.000 copies) —— Future Film Festival trailer
—— external banner on the Re Enzo Palace —— Future Film Festival website —— advertisement banner on Festival website www. futurefilmfestival.org and relative link to company website for 6-12 months —— invitations to the opening, invitations to closing party —— tickets, T-shirts and passes —— festival bag —— mounting material of the Village, where FFF events and conferences take place (internal and external spaces) —— photo call —— “Future Film Festival hotspots” map, specifically published for the festival (30.000 copies) —— complimentary entrance tickets for a movie screening FFF 2008 —— Partner accreditations, valid for all initiatives, giving access to all screenings —— insertion of agreed-upon
promotional material and sponsor press releases in the press kit; —— promotional material distribution at the entrance of the different Festival venues —— sponsor recognition and acknowledgement in press releases and in festival opening and closing press conferences —— FFF press office support to the sponsor for press releases and news launching —— selection and mailing of press coverage —— product exclusivity Advertising Be an advertiser of the 15th Future Film Festival! Link your image to the most important Italian event devoted to animation and new technologies applied to moving pictures. The FFF Association offers a communication service to
companies wanting to become FFF advertisers. Specifically, FFF prepares a package of possibilities that will deliver complete corporate and/or business communication with the Festival’s promotional material. The following communication strategies are offered to all companies and/or businesses associating their image to the Future Film Festival: —— advertisement page in the catalogue —— advertisement page in the pocket program guide —— graphic visibility on the Bologna map with the “Future Film Festival Hotspots” expressly published for the event —— corporate and/or business promotional material may be left at Festival locations —— promotional material and/or merchandising products may be placed in the FFF bag
—— advertising banners on the FFF website —— logo on the Festival bag —— logo on accreditation passes —— logo on any Festival merchandising product (t-shirts, sweat-shirts, caps, USB pen drives, etc) Print —— 6.000 catalogues —— 30.000 pocket program guides —— 30.000 maps “Future Film Festival Hotspots” —— 1.000 posters —— 5.000 playbills —— 20.000 postcards —— 1.000 invitation flyers —— 3000 FFF party flyers —— 1.500 FFF bags media & on-screen —— 35mm trailer with dedicated sponsor slate screened at festival before every program —— Strong PR campaign devoted
to local and domestic media offering high exposure of the Festival and its partners —— Numerous articles and contributions published in the major national daily newspapers and on weekly and monthly magazines —— TV coverage in the most important Italian news on-line & viral —— weekly newsletter mailings —— possibility of viewing trailers and in-depth film fact cards —— FFF on-line:
FFF on-line www.futurefilmfestival.org our content rich website www.facebook.com/futurefilmfest join thousands of our friends @futurefilmfest Follow us on Twitter www.vimeo.com/futurefilmfest www.youtube.com/user/futurefilmfest Watch interviews to FFF Guests and FFF Trailers
FFKids labs sponsored by Alce Nero
hera space in
2008
lancia touchscreen in
panasonic
2009
palumbo, moleskine and fff 2011: the cartoonists’ scrapbook auction for japan
3d full hd space in 2010
the microsoft xbox360 stations in
hera light path in
2010
2007
the algida mascot at the kids space
groupama booth at the fff
china b2b stand by sofa soft,
the nvidia/pny stations in
aperol spritz bar at fff
2012
2011
styling by biopoint in
2011
2010
2009
Kids Lab held at the Coop bookshops during FFF 2010
CONTACTS: Associazione Amici del Future Film Festival Via Pietralata, 65/2 – 40122 Bologna – Italy Secretariat: +39 051 2960664 Fund Raising: Paolo Pellicano Tel: +39 051 2967581 Fax: +39 051 6567133 fundraising@futurefilmfestival.org
www.futurefilmfestival.org
graphic-design: jeanclaudecapello.com photography: Alessando Ruggeri, Adriana Tuzzo